Google

Google Analytics


4.5 / 5
646 reviews

Who Uses This Software?

For any business that has a website and wants to track user behavior.


Average Ratings

646 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Version
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
  • Support
    Online

Vendor Details

  • Google
  • www.google.com

About Google Analytics

Analytics platform that allows businesses to connect all parts of the customer journey for a robust understanding of customer behavior.


Google Analytics Features

  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

Google Analytics Reviews Recently Reviewed!


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An ally for our web pages

Sep 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Using Google Analytics is essential when managing a web page. Since this tool allows you to have a comprehensive statistical analysis on traffic and the general behavior of our website, free.

- The first benefit of this tool is that it is free.

- It is easy to install or apply to our website.

- This tool is great to have a daily record of how many people visit our website.

- It offers detailed statistics about each of the URLs of our site that are most visited.

- Generates daily navigation reports, visiting hours and busiest places.

- Shows the number of visits to the site in real time on each of the pages.

- It details the average duration of each visit, something that allows you to analyze the contents published there to make improvements.

- Register the bounce rates of our website.

Cons: - I found it difficult to provide access to new users so that they can also review the statistics on the website.

- Only the person who has access can see, online, the statistics that the tool shows. This has generated that in our daily practice only one person must export the reports to present them to the managers of the company.

- If an account is disabled all the registered information is lost. That's why the tool forces us to take care of that initial registration as if it were gold.

Overall: I work in a telecommunications company and we manage different websites. In particular, in our communications management we administer a website that can only be viewed by internal audiences and another site that is directed to the external public of the company and the community in general.

For example, this tool has allowed us, in the case of the internal page, to know the interests of our workers regarding the news published by the company. Knowing what you want to know about our organization and has allowed us to detect that the news that reports on labor benefits, promotions and salary adjustments are the most visited month by month.

In the case of our external website, the tool allows us to visualize that the community that visits our site does so to obtain information about plans and services, as well as top-ups for their mobile devices.

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Best data interpretation & analysis tool for a website to grow traffic and increase organic ranking.

Jul 03, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Google Analytics tool helps to analyze a website in detail in all aspects. Any non-performing page of a site can be improved with the help of google analytics. Landing page optimization in a website for many pages can be done rightly by studying the data using google analytics.

Here are the major pros of this tool:

- Free to use

- Helps to get detail insights for your adword campaign

- Data can be easily exported in excel

- You can add lot of metrics and dimensions in your report

- Connecting to other tools is easy

- You can get to know how people search and navigate your site, accordingly you can make changes or customize your site for getting best results

- You can research the source of your traffic

- You can discover easily what age group of an audience is getting attracted to your site

- This tool helps you to determine the conversion rate

- You can set up goals for your website and can further analyze it

- You can use this tool on desktop as well as on iphones and android phones

Cons: There are no such major cos of this tool. Google analytics tool is too vast and hence it takes a big time to learn this tool. The important aspect of this tool is you should learn to interpret the data presented in the tool. The data interpretation part is the hardest part and once you are able to get it things become easier.

Some other cons include:

- Lot of dashboards

- The premium price is very high

- Sometimes the data is delayed by an hour or more

Overall: To analyze the traffic coming to my website. This tool helped me to improve the websites of many businesses and thus helping them grow digitally. This tool is the best tool for all SEOs for improving the landing pages. Google analytics has helped me to grow conversion rate for many businesses through their website.

A Must Have for Anyone Who's Trying to Understand Their Website Audience

Jul 13, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: Google Analytics gives an in-depth understanding of the type of traffic you are receiving to your website. From real-time visitors who are actually on your site, to a comprehensive year over year comparison of the quality of traffic and conversions, you can find it all in Google Analytics. When you are developing your website, it is extremely important to ensure that you are tagging events and actions appropriately, but if Analytics is set up on your website correctly, it's an absolute game changes for helping you understand your website audience.

Cons: While you can learn an immense amount about the traffic that's hitting your website from Google Analytics, getting certified in the software can be a bit time consuming. Having worked through the process with both technical resources and marketing resources, I've found that both struggle in certain areas of the certification -- the technical resources struggling in truly understanding (or caring to understand) the numbers and the marketing resources struggling to understand the implementation process (tagging, events, actions, setup, etc). However, once the software is in place, there is no denying that it's incredibly helpful for everyone involved in a website project/business of any kind.

Basic analytics suite for all the businesses

Feb 01, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Google Analytics is basic and it should be the first analytical asset in your portfolio. If you would like to see only summary statistics and numbers, Google Analytics is exactly what you need. You are able to see numbers of sessions, visits, views of site and sources from which your website traffic came. Moreover, you are able to setup event tracking and see for example, how your button performs, or how people are downloading your PDF document.

Pros: It has many functions and features - my favorite is Enhanced E-commerce. Thanks to this feature, you are able to measure how well your e-shop perform - what are people buying, how many conversion/transactions day did and what are your revenues. It's very useful for every e-shop. Than possibility of event tracking and goals, the set-up is a big plus. Another pro is, that Google Analytics is commonly used - so you will find many guidebooks and how-to manuals. And in the end - it's free.

Cons: The limitation of Google Analytics comes to the discussions when you would like to measure more user-focused interactions. I mean, if you would like to see, what particular user is doing on the website, which button did the user click on. Yes, they have in Google Analytics user-id feature. But it has also limitation - you are not able to assign user activities before he was logged-in to his/her account.

Recommendations to other buyers: For e-commerce and normal website it's really useful tool. If you would like to have more user-based analytics, go for something else.

Powerful and a huge help for our traffic and SEO!

Sep 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It tracked and analyzed most of the information and data we needed for our websites (which are all used for different purposes: media outlets, ecommerce...) It's super useful for us to learn our audience and their behavior and from their we could increase our traffic, we even linked and used some small trick to get it analyze all different sources our traffics are coming from. It's especially helpful for our ecommerce store when we could track which products customers are spending time the most on before buying in order to improve our marketing and thus increase our sales and profits. 100% recommend!

Cons: It would be cool if there's a feature to group the websites to one dashboard and compare their performance. We have a very long list of websites on our GA account and that to see one by one is pretty time consuming, especially ones in the same service industry. But that's only a tiny complain compare to a huge benefit it brings us!

Overall: We're satisfied with Google Analytics and all the data it brings us within clicks. We love it that it has real time tracking as well! we love paring it with Google Data Studio for client presentation or team meeting! Awesome product and is a ease to use!

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My best web analytic tool

Oct 10, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google provides this tool for free which helps me track real-time stats on my website. The dashboard is easy to understand and you can add a lot of metrics and dimensions in case you're doing a report for your client on their site. It is easy to set up, no hassle at all and the fact that you can integrate popular online marketing tools with Google Analytics make it a must-have tool for any online marketer. Getting to know my most popular pages, where visitors are coming from, the devices and browsers they are using to visit my site is very important to me...and Google analytics helps me with all these.

Cons: As internet marketing is becoming more diverse, I think websites require more insight than just what Google Analytics can offer. Even though it tells you where visitors are coming from, pages they land on, devices they use, demographics and so on, it doesn't really explain what visitors do and why they do it.

Overall: I have quite a number of websites. Some I own and some I manage for clients. I use Google analytics app on my phone to check real time stats. It's a freemium tool that I'll recommend any day.

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"A powerful tool that allows you to know the reality of your competition and your market segment thr

Aug 31, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This tool allows an in-depth analysis of the needs of each company and its users seen from an online interactive statistical analysis, so the tool allows the user to learn based on the statistical tables in a smart way how to act in response to the needs of each of the market elements that intervene in its specific setor, the company that does not have this role of Google loses competitiveness in the market as it offers the option of knowing what are the essential elements that are making our competition and that are published on websites that are vital elements for the prosperity of our business

Cons: The difficulties that the application has in my opinion is that Analytics is designed to work with advertising products this can generate false and erratic information because if what I want is to promote my company I will not incur in placing negative data. On the other hand, the interface for loading documents and shareable reports depends on the Internet service providers and the software used by the different users, generating difficulties in sharing these resources.

Overall: It allows predicting the activities of the competition from their activity on the internet and through their data predict consumer behavior as well as cost structures and other resources.

Google Analytics is the best way to get the most accurate data

Mar 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics provides us fantastic data about users who have visited our platform on an average level. Letting us know personal data like what mobile phone they use, their ISP provider, an average gender of web visitors, etc. The eCommerce tracking with Google Analytics is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically for that campaign. We use Google Analytics to get insights into our visitors to our websites behave on a daily basis and the key characteristics of these visitors. We use this information to analyze steps to improve our service.

Cons: In order for Google Analytics to measure the most accurate data, it requires you to put a code on your website. This could be hard sometimes especially if the user is not a person who is familiar with coding. Also, Accessing Data sometimes takes longer than expected.

Google Analytics, My Reliable Website Analytics Tracker

Sep 04, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ever since i started building websites for clients and also monitoring clicks from various platforms to the website, google analytics affords me the avenue for a more robust reporting of web visitors than other analytics trackers online. Also Google analytics makes it easier for me to create and customize filters and give real time overview of activities and traffic on the website. I can also create additional profile for members of my digital marketing team to analyze on the go. To top it all, it's free and not paid.

Cons: Some of the downside i have encountered with google analytics tool is basically the complex advanced customization which makes it hard for a newbie to understand and also using google analytics i sometimes encounter on some of my clients websites with huge traffic, there are data issues and doesn't reflect on the site overview.

Overall: Google analytics helps me a lot in my digital marketing and search engine optimization services as I can measure real time the traffic statistics and also the source of traffic to a website

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Google analytics is the ideal tool to gather information from websites, blogs and social networks

Sep 06, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: This web analytics tool provides a large amount of data and metrics, allowing users to track in depth what happens on their web pages. Google analytics generates detailed reports on the number of visits, the sources of traffic, the duration of the visits, the sections preferred by the users, the keywords used, among others. What I like most is that it is completely free and very easy to use, it also allows you to customize the reports only with the information that the user wants to know. The data and analysis it provides are completely reliable and accurate.

Cons: This tool works with javascript and this can harm users who do not have this function activated since they will not be visible to google analytics, it is also a bit complex to use and understand their operation.

Overall: The experience has been truly rewarding. Google analytics provides truly useful data to understand the behavior of our users and provides reliable analysis that facilitates decision making. I have implemented it several times and my clients have been totally satisfied.

The only Analytics service I use

Sep 20, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: The user interface is easy to use and the reporting customization is vast. Being able to understand my web traffic and user behavior, where they visit the most on my website, and what brought them there is powerful. I regularly use the app on the go and it allows me to monitor traffic. Real time traffic is probably my favorite tool as it allows me to confirm consistent trends over time and throughout the day.

Cons: It would be great if it allowed me to roll up the results of multiple properties. With more than 30 websites in an account, I have to manually check each website traffic and add manually to determine total traffic. I know there is an expensive option to get that feature, but it would be great if that was available on the standard analytics.

Overall: Overall, analytics has allowed me to make adjustments to my website for better optimization and user experience, and allowed me to compare historical and present performance to ensure I am growing my traffic. It's a great tool that provides a lot of value and I highly recommend it on every website.

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Google analytics provide every possible feature for website traffic analysis that really helps a lot

Aug 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: 1. Tons of feature that I can read, work on them and make my website even more efficient and make more money.

2. Analysis of website traffic by gender wise, age wise, location wise and what not.

3. It monitors website as well as app.

4. For every feature corresponding they gives a brief about it so that I can use them efficiently without going through learning phase.

5. Report provide in format like bar, graph that is good for visualization.

Cons: The great number of feature an become overwhelming for some.

interface is easy but need time to grab.

if you have crowd on your site than upgrading to analytic cost money too.

Some time slow.

rest all is fine.

Overall: It's best analytics tool that provide such feature at almost no cost so I don't have to spent big amount of money to analytics and I get benefited.

Simple and easy to grasp, there is no need to provide training and hence cost reduces.

it gives Insight of website so that i can make enhancement to particular page or start of ending page.

A software to track your business website insights

Oct 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: As we all know all the Google products are awesome and user friendly. One of them is Google analytics for business. It has a lot of features. It has utmost importance in the field of digital marketing. To track the traffic of a website, source and medium from where the traffic is coming, keyword that visitors are using to look for your business, no of clicks you are getting for a particular query etc are the features offering by google analytics. Apart from this you can check for real time users, you can check their country and the page they are visiting. You can check analytics and visits for your paid adwords campaign. There are more features that GA is offering. Simply amazing tool.

Cons: All the features and functionalities is good in this software. I did not find any negative thing in this software.So, no negative feedback.

Overall: Overall I had a great experience with Google Analytics. It helps a lot.

A trusted source who is always at or near the top in delivering trusted results

Oct 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: If a little bit of knowledge is a dangerous thing, then Google Analytics can make you dangerous more quickly than any of their competitors. While it's known that Google is the leader in "Search," many don't understand how fascinating it can be to investigate the inner gears of organic search and how it delivers results in our everyday searches. Google Analytics provides a thinly veiled window into the algorithms behind Google's search engines.The tools available in this software are easy to use and can provide a multitude of rabbit holes to get lost in for those interested in organic search, or just for those trying to understand "how does this whole internet search thing work anyway?"

Cons: For those trying to make decisions about what to do with the vast amount of information provided within the Analytics results (i.e., how can I monetize this?) , it can be overwhelming about WHAT AM I ACTUALLY SUPPOSED TO DO WITH ALL THIS INFORMATION AND ALL THESE CHOICES? It's not really a knock on the software, just a testament to Google's once again insane ability to offer what seems like an INFINITE amount of choices in a finite world.

Overall: User friendly, robust software that has multiple implications from the novice beginner to the experienced White Hat SEO

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Awesome and great analytics tool

Sep 25, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Various metrics and reports

Integration with Adwords for easy tracking and measuring the performance.

Goal tracking helps in undertanding, which channel is performing and giving results.

All basic metrics - page views, users, new visitors and many more help a webmaster to have a complete picture of the website data.

Google Tag manager helps to deploy single code on the website to track multiple data sources. Awesome!

Every website should have two analytics codes deployed for data validation. If you have money go for another paid tool and see how both the data are tracking.

Cons: Visitor level tracking not possible

Cannot view the customer journey towards a goal.

Need to have more data clusters identifying customer details.

Many paid tools provide lot of data about the visiotrs on the websites

Overall: This is like blood for a website, you have to have it on every website to measure the performance.

A must have for anyone with a website

Jul 18, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It provides valuable insights for free that you would otherwise have no way of knowing. Being able to track page views,Number of users and their demographics,At the time spent on that page all for free, Means anyone with the website should be able to value will insights and see what's working. I tell everyone that at the very least they should have Google Analytics installed on their website to track user data, even if it is simply out of curiosity

Cons: Some parts of this program are hard to understand. I also see a lot of fake traffic that I haven't found a way to block out or exclude from reports, One of the good things about Google analytics is all the features it has ecommerce and event event tracking but this can also make it hard to understand all the things it can do and perhaps make it more complicated than it has to be. I wish Google would make two versions or an option to unlock all the features and an option to make things very simple and only show the basics for casual website owners.

Overall: Valuable insights to user behavior on our clients websites, such as number of page views, countries that users come from, sources of traffic, and networks of users. This let us double down on content like blog posts and info letters that people tended to gravitate towards.

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Best Tool for Tracking your Website Results

Sep 26, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It's been really awesome using Google Analytics to track my website results. Since I connected the Google Analytics to my website, I am now able to track the most important aspects of my website. Some of data Google Analytics helps me track include: checking visitor flow(hourly, daily, monthly) to your website, checking the average time someone spends on your website, checking on what technology visitors are using to access your website(phone, computer, tablet) and which browser visitors are using to get to your site.

Google analytics is also free of charge. I don't need to pay anything to Google to access the service.

All this is good data that helps me make frequent changes to improve the performance of my website.

Cons: The problem with Google Analytics is that though the tool is free of charge, there are a number of limitations. For example, there is a maximum number of goals you can track using the tool. In the event that you need to track more goals, you are not able to.

Another challenge with Google Analytics is that you have to give Google access to your website for tool to work. There is fear that Google could misuse your website data.

Overall: Google Analytics is a very helpful tool for your website. I have been able to get a lot of useful insights from the tool. I would recommend Google Analytics for anyone with a website. It's a good tool to have in your corner.

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Google Analytics is the STANDARD for Analytics - and It's FREE

Sep 06, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics has supplanted more established more established, server-side analytics packages and become the go-to for website and campaign analytics. It's as easy to use as you need it to be, and can go further in-depth and become more insightful than the average marketer needs. Marketers used to have allocated hundreds of dollars (or more) in our budgets each month for this level of data and analytics, and now Google delivers it all for free.

Cons: It is a little complicated once you start digging in to conversions and deeper analytics, but Google does offer a lot of support online, and also for free.

Overall: I tend to work with smaller B2B companies these days, and my needs aren't terribly complicated. Google Analytics delivers all the insights I need and more. Even when my campaign needs were more complex, Analytics offered everything my team needed and more than we could ever use. It's just great.

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Google Analytics Is Roburst

Aug 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is about the most accurate web analytics software out there compared to so many I have tested out there. The clean user-friendly interface and its intelligence feature make it the best out there.

It is free to use

Its ability to connect with other Google services makes it even better.

It is easy to use

Has lots of tools for better insight into one's site's visitors and their behaviours while on one's site.

Google Analytics data is easy to export to other tools

It is widely used

Cons: Requires one to understand some part of coding to know how to implement it on one's site.

For a new user, it may be a bit challenging to understand the different tools and metrics on the dashboard.

Overall: Google analytics has been an awesome analytics tool for me over the years, i have tried so many analytics softwares and i can authoritatively say that Google analytics is the best.

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Valuable Business Insights

Sep 13, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Analytics can provide very granular data about your website. From behavior tracking to acquisition, you will learn a lot about the way people use your site. The "real time" feature is great when you are tracking campaign activity or social media engagement. Implementation is a breeze with plenty of customizations available. Excellent training sources are available directly through Google.

Cons: Out of the box, there is almost too much data for a small business owner. Better explanations of data sets of their significance would help make its value more apparent.

Overall: I use Google Analytics for every website I design. It requires good setup to be effective. Spend the time and define goals for this to be an insightful tool. I have relied heavily on the community to get data templates and custom segments. The Analytics team offers plenty of resources to educate yourself and make the most out of this software.

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Great way to learn about your site's traffic

Sep 25, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Google Analytics is a complete website tracking tool In the long range of amazing tools offered by the company, being easy to integrate into websites and even apps.

The data collected is very detailed, including information about how the site is accessed and navigated, how they entered the site and how much time stayed. It evens allow to see how many people are live in real time, regardless of being on PC or mobile devices.

Google Analytics also has tools to optimize SEO for better inclusion in search engines and also the experience for the user, including tips for compressing code or making pages faster to load.

Cons: The learning curve is steep and several of the features requires some thinking to figure out not just how to use it but what can be used for. The same applies to the GDPR compliance, where it is hard to figure out properly how to follow the first time.

The dashboard could also use a better interface, which is bulky giving a cumbersome experience depending of the information needed.

Overall: I have been using Google Analytics on both personal websites and in my workflow, and while I usually don't use all that the service can offer, it is an amazing tool that has become a must for web development.

We use google analytics for every customer

May 04, 2017
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's fairly easy to see, understand, and track results. The graphing is really nice. The biggest thing about it is everything is all in one place and under one email! On that note...if you have multiple clients under your own email and they decide to switch providers...or you are getting a client in and they were using analytics from another agency...it's easy to continue if you don't mind the hassle of getting those logins. For all the basic customers needs, this meets them 100%.

Cons: Things are a little spread out and start to look and feel redundant. Also, in comparison to other companies that let you important analytics and then create your own custom report, Google Analytics has very little report customization. Some clients I pull five things (out of their request they want the most basic report updates) and then some want 20 things and a written paragraph with explanations. It would be great to have that available. There are a few insights that other companies provide that on a customer front don't mean much, but more so for an agency side you have to do a little extra work. It's not that analytics doesn't have those features, they are just a little more tedious to work around.

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I use it to track website traffic and trends.

Jul 25, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is the easiest way to track where the traffic is coming from on my website. The dashboard is super easy to understand and you can get a handle of what each data set means fairly quickly. It's pretty darn accurate and gives me way more data than what I'd ever need. It's really easy to spot trends and make associations with what I'm doing to build traffic which is great. There are some good training videos that Google offers to help you figure the basics out too which is nice. The best part is that it's free!

Cons: You can go down the rabbit hole with this software and get lost in the numbers. It's not always super clear what each data point means and there is somewhat of a learning curve. There are whole sections of the software that I don't even touch because I'm not sure what I'm looking at.

Complete, robust and most effective Analytics tool for your Business

Jan 17, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This is a perfect tool and growth machine for any business owner provided he has an online presence through Website or Mobile Application. You can get hold of every nerve of your visitor and shape your next strategy by using powerful insights which this tool has to offer. This will also provide you complete demographics of your daily visitors and allow you find top performing web pages. Furthermore, there are tons of other things which you could explore to streamline and manage your online presence. You can create Goals like Form Submissions and track it with Google Analytics to find conversions and do A/B Testing.

Cons: I didn't find any shortcoming except for little extra complications. You need to spend good amount of time to understand every element in order to reap better benefits out of it.

Capterra-loader

Google analytics is a very powerful tool to do everything related to web analysis.

Aug 19, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Google analytics allows you to know the behavior of your users on the web, it has different tools and very useful functionalities to increase and improve the web positioning. What I like most is that it is totally free and allows for a fully detailed and complete analysis of visitors, and it is very easy to use. On the other hand, it's great how you can customize the reports according to what we want to obtain. It's really amazing!

Cons: In general I consider that all the features of the software are quite good, the only thing I do not like is that in the event that any user has blocked cookies or navigates anonymously, the reports and statistics generated will not be correct.

Overall: Since I use google analytics to analyze my website, I have noticed a 30% increase in sales and orders. In addition, our web positioning has been highly benefited.

Fantastic Business Analytics - Complicated for Beginners

Jun 27, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

2 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Google Analytics is the best free tool available to help your business understand how people use your website. Once you have a programmer install the tracking code on your site (or use a plugin depending on your CMS), you'll be able to see how users got to your website, what pages were visited, how long they visited, see how many of those visitors completed a specified goal action, and much more.

Cons: Google Analytics can be fairly difficult to understand if you're a beginner and without some help from a programmer. It seems like they're trying to push everything to Google Tag Manager, which is super complicated for most of us non-coder business people. If you have an issue, it can be difficult to get help resolving without jumping through a lot of hoops.

Key Insights into your Websites

Sep 27, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Very powerful tool. Gives lots of information - maybe too much at first. But once you've learnt what to look for, and decided what you want to measure custom reports, events, and goals are invaluable in understanding what happens on your website.

Cons: Analytics used to show information about search terms related to the sessions. Now that information is not provided, despite Google having access to it.

The limit on properties and accounts seems a bit odd as well. There's a limit of 50 properties per account, and a user can only have access to 100 accounts. It will be a little while before we reach that limit, but it's a bit annoying having to have properties (sites) listed across different accounts.

Fortunately search lets you look through all accounts - so a good naming convention is key.

Overall: Analytics is a must have tool for every website. Even if you don't have the capacity or knowledge to fully leverage to the power of analytics, gathering the data from the beginning will be really helpful when you start to work on it.

Once you're powered up with custom reporting and event tracking you will be able to effectively and accurately measure what works on your site, what doesn't - and keep improving!

Capterra-loader

It is an incredible tool to exploit the potential of your website.

Aug 18, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Google Analytics is an incredible free tool that allows us to perform a detailed analysis of our website. What I like most is that it is very simple to use and has all of them with all the necessary functionalities. It also allows you to customize the reports according to the precise data that we want to know. It is a very useful, practical and easy to use tool.

Cons: In general, I think the software works quite well, but the only thing I do not like is that it does not allow you to reprocess the information and in case of an error the data is lost.

Overall: I use google analytics quite often to track and measure the success of the marketing campaigns we launch to the market. This tool allows us to know the behavior of our consumers and facilitates the making of strategic decisions for the company.

The tool most used by web analysts

Sep 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: With this tool we can analyze our web traffic: how many visitors have we had, percentage of rebounds, operating system, user screen size, location, duration, pages visited, statistics of conversions into sales or downloads...etc.

Cons: Privacy, if you use it and register with analytics you are providing all your data to Google, and this could harm us in some ways. Although this opinion is very personal and everyone has their own. I personally do not like to provide my data to third parties, although sometimes we do not have any other. It is not as easy to use as they say, I really do not find it so intuitive and some aspects I find difficult to find and use them properly at first has a learning curve. Translated with www.DeepL.com/Translator

Free and powerful!

Sep 19, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: What I like about Google Analytics is it is free to use. Integrating it into your website is pretty easy. It creates beautiful charts and graphs to help me understand my audience easily. Data is accurate and easy to read. It helps me grow my business and optimize the pages that my audience wants. I'm using the free version and it is complex and powerful at the same time.

It can track where my audience goes, what time they visited my site, for how long and if they clicked something on my site. They even have an app so you can track your site's performance on the go.

Cons: It is not that easy to learn. So it will definitely take some time to fully utilized its full capability.

Overall: It is a must have tool for every website out there.

Google Analytics is a must have for every website owner!

Oct 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: First of all, Google Analytics is free to use. Installing it to my website is easy. Just copy and paste the code and it will start tracking my visitors. Thanks to its powerful data, I can improve any non-performing page of my site. I can also gain deep knowledge about my site's visitors. It has the ability to track where the visitors came from, their interests, how long did they stay on my site and many other useful data.

I love their graphs and reporting. I can also customize a report to my own liking. Another great feature is they also have an app that I can use on my phone.

Cons: It seems that there is a delay on the data reports sometimes.

Overall: I absolutely love it! It is very helpful and helped me achieve higher rankings!

Capterra-loader

Google Analytics is second to none when it comes to website traffic analysis

Sep 05, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: It is truly amazing how deep you can dive into your website's traffic sources and the behavior of your users with Google Analytics. You can get as granular with your data as you can imagine. It is also super easy to set up automated reports based on particular data sets so you can more easily keep a close eye on particular trends over time.

Cons: None - for the absolutely massive amount of reports and data available in the dashboard, it is very easy to navigate and find exactly what you are looking for.

Overall: Google Analytics gives us critical insights into where our website users are coming from and how they are behaving once they arrive. This helps us make crucial decisions on things like website design improvements, UI/UX improvements, and our overall digital marketing efforts.

You work in marketing ? This is the go to software !

Sep 12, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is like learning to walk when you're a baby. This is the first thing to learn if you want to advance. Actually, I would say that this is a must for anyone who wants to work in marketing. It allows the user to track every data possible to adjust his marketing actions and to maximise the ROI.

With Google Analytics, it is possible to gain the most out of every website you create for your business.

Cons: The learning curve is steep, but the interface is so user friendly that it's still a pleasure to use. You would need to pass the Google Analytics certification to use the software at its maximum possibility.

Overall: Simply a must for every marketer out there. It really changed the way I promote my business.

Capterra-loader

I love Google Analytics, just wish could be more easy and complete

Oct 03, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I like that it is a free tool that gives plenty of information from where to extract well based decisions about what to do next. I see how experts create great reports and add extra functionalities from a market place. I feel lucky to have this tool for free. At the same time, I have the feeling that if I do not make a course and work hard with a good course, I can not get the valuable data insights that are needed to take everyday simple decisions, kind of how well is really doing a blog post according several measures, what do individual people samples when visiting the site, or a more visual view. My option now is to complement with other tools (for heatmaps, funnels, ppc analytics, etc) and study harder this tool.

Cons: At the beginning I uninstalled because I thought that it made slower my site. Later installed with Tag Manager and works great. It is my next professional challenge.

Overall: At the beginning I was addicted to it, checking everyday visits. Later I feel that I need to be addicted again and really learn to take valuable conclusions from it.

Capterra-loader

Another impressive tool by Google

Sep 23, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is a powerful tool to track your site's performance. We all know that when it comes to online business, our visitors is our top priority. With the help of Google Analytics, I can improve my website to fit the needs of our visitors.

It gives me a lot of useful data to track my performance like bounce rate, time on site, the demographics of my visitors and how many real-time visitors do my website have. And because of these data, I have the confidence to tweak my website for my visitors.

Cons: Because Google Analytics has lots of advanced features, it may take some time getting used to it.

Overall: It helped me grow my online presence and will definitely recommend it to any webmasters out there.

Capterra-loader

Power of Google is Great When It's Used Correctly

Aug 28, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Powerful tool to effectively measure all facets of your web traffic. Great or eCommerce to break down campaigns and their effectiveness. Live traffic insights are pretty fun to watch especially when launching a new campaign or flash sale.

Cons: This is not easy to use nor easy to implement. We wonder everyday if we still even have it implemented correctly. It was added to our site long before any of our current staff were here so its a bit of a mystery and gives inconsistent data to what Magento is telling us for the same period.

Overall: I am sure when it is implemented correctly and when the users are trained appropriately to use it things can be wonderful with it. I was self taught and relatively tech savvy, but I still struggle with aspects of it.

Used every day as my primary analytics platform for hundreds of clients.

Jul 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is fundamental to tracking site visits, conversions, traffic channels and attribution for basically any website you work with. Doing any SEO or PPC work you need to be in Google Analytics on a daily basis. There are tons of features that are super important, but even more that are niche specific. Really, if you have a website of any form you need Google Analytics, there is just so many valuable resources within this application.

Cons: I've run into a few issues where reports would fail to load if I was comparing large data sets and people have learned how to game the system and create false positive data from invalid sources. You can filter this, but it's a pain.

Google Analytics is a no brainer for monitoring eCommerce stores

Sep 21, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: One of the best things about this software is that Google provides Google Analytics for free. This powerful software can dive into your website/app user data and help you learn more about your customer habits and modify how your company operates to be more profitable. I also like how Google Analytics pairs up with Google Adwords campaigns to be able to really analyze and maximize the use of your advertising dollars. It's easy to use, but also has many advanced features (e.g. user flow data and multi-channel funnel reports) that will help you understand your traffic more.

Cons: There really isn't much downside to this software. Probably the biggest downside is that it can get more complicated to use once you dive into the more advanced features, but it's still quite intuitive.

Overall: We use Google Analytics to monitor our eCommerce stores web traffic and pair it with our Adwords campaigns to monitor conversion rates and how successful we are at keeping our traffic from bouncing. I can't imagine a competitor providing a better solution especially considering Google Analytics is free.

It's free and it's awesome

Oct 16, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Great for experts and hardcore data nerds.

- You can create graphs, integrate with other systems, expand upon it, export data and so much more.

- The price is simply unbeatable: it's free!

Cons: - It tends to change a lot. Both in interface and how things are counted and measured.

- Hard to start with, as a beginner.

- Doesn't really come with a user manual and it's a very dense system to work with.

Overall: Using Google Analytics is a no-brainer. It's probably not the most up-to-date system available for website analytics, but given its price and constant updates, who can choose anything else?

It's a godsend when you do have it installed and use it to show data to a client.

In conjunction with Google Tag Manager, it makes and SEO-er's life a bliss. Highly recommended!

Excellent statistics for sales

Apr 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The program is the most complete tool for conducting analyzes that help in making decisions. It is possible to configure everything yourself and get the necessary information. The presence of excellent, informative reports. This is a good program for improving marketing, a powerful import tool. It's easy to load any information into Google Analytics, it can be done through the application itself. We needed a simple and free version of our site, so we chose this program. We want to develop and decided to launch our online store. In Google Analytics, we track traffic and conversions and, through this, improve our marketing. The program helps us completely in making decisions, analyzing and synthesizing many data, avoiding complex installations of other systems.

Cons: A little difficult manual, to a person who did not work with similar systems or has no technical education, it will be difficult to understand it. There are flaws in the reports, and the support service works only in the paid version.

A free analytic tool that gives us every bit of information regarding our website, just love it.

Oct 16, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: 1. It takes minimal time to configure with any existing website and gives different option to verify the ownership once verified an owner can access a lot of features like different reports that shows us overview of real time user, traffic sources and what not using these information one can build a large business.

2. Always up to date and one can see there is always two to three tab in beta version that will become stable with time and it is quite innovative.

3. At last I would say it tracks your website to give you a lot of information with which only you will get benefited

Cons: it may become overwhelming for basic user as it is not simple in words and full of jargon so you will have to learn this thing, however you can always interpret the graphs and reports with any problem.

For a large traffic you might consider upgrading it.

Overall: Keeping an eye on the visitor of site assigned to me and looking closely how users are interacting with the website and making and suggesting the changes.

The universal analytics platform for every online business

Oct 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It helps you to better understand your users, their behavior, the product conversion rate, effective marketing channels and strategies etc. Stores data for over 10 years for us, it's amazing to see how your users have evolved over time, other tools mostly delete data after 12 months or start charging premium for such old data storage. This is the go to tool for all marketing channel managers, business category managers as well as all product managers.

Cons: Bit costly for what it has to offer, specially for smaller companies

SDK takes a lot of space as a percentage of total app size

It will take a few months to learn all the possible functionalities

Valuable Website Insights

Oct 16, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is a free program that can easily be implemented on your website to track organic, paid, referral and social traffic as well as user behaviours and goal completions. No business should run their website without analytics and Google offers a free solution that has a helpful overview dashboard so that even website administrators who aren't tech-savvy can understand their site traffic and engagement.

Cons: It does take some time to learn how to interpret the data, but Google has free courses (and a certification program) and the Chrome Extension "Tag Assistant" is a free, easy check to see if you've implemented Google Analytics correctly.

Capterra-loader

EXTREMELY powerful software

Jul 28, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: If you run a website/small business/etc, and you aren't using google analytics to monitor your site, you're doing it wrong. This software is amazing. I started using it back in college for a class where we built our own web pages, and I've been using it ever since then at work as well as for sites that are my personal endeavours. The data you get from Google is amazing, this software is huge, there are so many features you could probably teach a college degree on it alone. Lots of resources out there on the web to help you learn how to use it as well, so don't get intimidated at first by how much it has to offer

Cons: There is a learning curve, but that's because it does so much. I don't really have any copmlaints myself, but Capterra needs me write a minimum of 100 words in this section to post my review.

Overall: Benefits are huge, but you get what you put in. You use the data it gives you to make business decisions that can have a huge impact on your business. Increase page views, funnel customers to increase conversions, do anything you want!

Capterra-loader

The gold standard for website analytics

Oct 01, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: In short, if you can't track it with Google Analytics, you can't track it: period. In an increasingly digital world of marketing, the data that is able to be gained through Google Analytics is invaluable.

Additionally, the options to create personalized dashboards, specialized filters, and various demographic user segments allow for complete automation of common reports.

Cons: Google Analytics sometimes suffers the curse of providing too much information, and if one isn't careful it can be easy to cherry-pick data for misleading results, or to act too swiftly on minor fluctuations in the data.

Overall: Google Analytics is used for every major campaign, as well as a standard tool in ensuring even minor changes and updates do not lead to negative impacts on website performance. This is for a 1000+ page website which includes marketing content, educational materials, and more.

Capterra-loader

Great Web Analytics tool that can serve Startups, SMBs and Large Enterprises too.

Sep 19, 2018
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The best and most important part of Google Analytics is that it has a complete free model, which could be used by startups, SMBs and companies with low web traffic.

The free version still gives them the ability to derive key insights of their web traffic.

Information such as real time web traffic, web traffic source, demographics, behavior, pathing comes with a quick and easy installation.

The free model/version is a powerful and comprehensive tool for companies who are just starting their business journey or starting their web analytics understanding journey.

On the other side, Analytics 360 is for enterprises and has robust features and capabilities. It gives you the option of funnel reporting, advanced analysis and a an access to all the raw data.

For companies who have multiple digital assets, Cross-property roll-up reporting option is available.

Cons: A better User Interface is needed and more information and material should be available for newer functionalities that they bring.

I also wish there was some customization between the free and enterprise version with some cost to help companies get what they want without those extra features and a big cost.

Overall: I have been able to use both the free version and the enterprise for different sized companies and i was able to serve the business requirement and challenges we had set.

Great if you learn to use it

Sep 27, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Plenty of data available on your web properties and Google bends over backwards to help you streamline your site and focus on business goals. We recently set up smart goals which Google used to help identify pages on our site with high engagement.

Cons: Can be overwhelming for new users and easy to focus on data that doesn't really matter. We've paired analytics with Google's Data Studio to better share reports with managers and directors.

Overall: We are striving to be a more data driven organization and Google Analytics is a big part of that effort. We are refining our web-based goals and doing a much better job of tracking and measuring actual engagement and conversion against our business goals.

An essential tool for monitoring website growth.

Oct 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is possibly the easiest to use tool of its kind and offers an overwhelming amount of data. While its possible there are more products that display and organize website traffic data, I have yet to encounter one. Even if such a tool existed, it would most likely not be free and require you to set something up on the back-end of your website. Google lets you do all this with a simple gmail account and a short code snipped inserted into your website header (most website hosts will even do that for you).

Cons: Very few cons. I suppose it would be nice to have better integration with Google Search Console.

Robust System That Does It All

Sep 12, 2017
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Google Analytics is the most robust system on the market for monitoring your website's analytics. It is also the most universal. You can't call yourself a marketer or data analyst if you do not know how to use GA.

Pros: Robust, full of features, and endless possibilities. All your data is at your fingertips.

Cons: While GA is the most robust system, it doesn't do everything for you. You have to know how to work its features, and there are a lot. I recommend taking online certifications in conjunction to trying GA on your own. There is so much to learn to maximize the features. I've been using GA for years and I still am learning new things.

Recommendations to other buyers: Take online certifications and learn from gurus in the field. It's the best way to learn!

Capterra-loader

If you manage websites, you must use Google Analytics.

Aug 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I've been managing sites for the past 7 years or so. And google has always continued to update google analytics with useful features. The amount of information, and comparison charts that they provide is out of this world! And now you can even get insight reports to see how your site performed based on different characteristics. This is VERY helpful to me.

Cons: I wish they'd make the desktop version as simple to use as the mobile version of the app. For instance, it takes two to three taps to change the date range for viewing stats, versus five clicks on the desktop version. Also the mobile app is more cleaner looking.

Google Analytics is the best analytics software for websites! We use it on every single site!

Jul 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Google Analytics has been a complete game changer for all the businesses we build sites for. It gives them the power to truly understand who their audience is, and how people are using their websites. It's given us the ability to maximize conversions and really build sites to perform optimally. I strongly recommend using Google Analytics if you plan to build a website.

Cons: The only downside to Analytics is it can be a pain to integrate with other Google services. If Google could make it easier to implement all their services, such as Search Console, with Analytics, it would be a lot easier as a web developer!

GA is advanced and reliable analytic instrument

May 05, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

2 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: With GA it is easy to understand your website performance, users behaviors, ecommerce metrics and more. It has the ability to make funnels, custom events and assign dimensions to all your data. The powerful instrument gives you the best chance to track everything is needed to operate your successful business!

Cons: GA is a complete analytic solution. This is why it is complicated and it is very hard to understand it from day one. I've seen a lot of my customers struggling to get to the right metric because of the complexity of the interface. It would be great if you can think for a basic interface for not advanced users.

All you need to get started with Web Analytics

Aug 02, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: As a growth marketer active in consulting, coaching and training I always tell clients the very first step to growth is proper tracking - because what you measure is what you control. When they ask me how to get started, I just advise Google Analytics because it does most of the stuff you need and it's completely free. It does what it needs to do, no more, no less. When it comes to mere acquisition on your website, 90% chances are Google Analytics will do the job for you.

Cons: Google Analytics does what it has to do but you as a user you need to know where to look. If you have never used it or have no one around you who can guide you around, I would recommend you to take a small course (YouTube videos should be fine) to get the most out of the application.

Capterra-loader

The best free tool for web analytics with heavy customization.

Jul 16, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It have 2 versions free, and paid. the free version is enough for most sites and it have all the customization that anyone can need. The paid version adds some functionality really useful for large or giant enterprises. The community around this tool it's a great plus.

Cons: when you have a free account it tends to sample your data when you have lots of hits, but how i said in pros is for large/giant enterprises. The Free account don't have proper support but there is a lot of info in the web.

Overall: I use this software in every site that i need to measure, is really easy to set up, and in a few minutes you can start tracking the users in your site.

Analytics has helped us measure our marketing campaigns for success

Jul 03, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Analytics allows you to really measure how successful your website is, with options to track everything from engagement with certain pages or CTAs or by tracking revenue and transactions directly on the site. The information it provides allows us to accurately and confidently report back to clients on successes on their campaigns.

Cons: Given that there is so much information you can draw on, it can be a bit daunting and you can get lost within it for hours analysing data. Support is not great as it's Google.

Overall: The best way to accurately measure how your website is performing in relations to money spent on marketing and advertising.

Capterra-loader

Analysing a website for knowing the details regarding traffic is must that's why Google Analytics.

Aug 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: 1. Powerful too that can monitor your linked sites in very depth and so the details in very easy way.

2. For every feature that they provide they explain it by giving the brief detail about it that helps a lot to experiment in Google Analytic this is the one thing that remain missing in the ordinary software product.

3. As complimenting its name its a fully featured Analytics equipped with the Analysis of Audience, Content, location, event and conversation.

4. Very easy interface that a non-technical user can grasp the details shown in bar graph likes format.

Cons: There is nothing dislike about this product, free of cost for the most part but if your site is getting lot of traffic then there is need to upgrade it and get much better feature.

They should work on the interface and should make it look like offline downloadable software.

Overall: Analysis of website content, data, traffic and audience and optimizing it wherever necessary is the work Google Analytics do for me.

The must have tool for website and traffic monitoring

Nov 21, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: With Google Analytics you can have a broad view of your website traffic. Is a free tool that you can install by just adding a snippet of code and you can get traffic information that can be used for marketing purposes, SEO optimization and event know your visitors better. You can track common use indicators as visits, bounce rate, time on site, but you can also get a segmented view by channel (organica, direct, social, referral), country and city, days and much more.

Pros: It's free, easy to install and you find a lot of documentation, videos and tutorials about it.

Cons: Sometimes you can get SPAM data in referral traffic, but you can filter it.

Recommendations to other buyers: This is the first tool that you can install in your site to learn more about it and about your visitors from day one.

Google Analytics helped us improve our business

Mar 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: All reporting is collect in specific groups that provide information about visitors and traffic sources. Google Analytics allows not only monitor traffic but also analyze information and look for errors in the functionality. I also like the click map and the powerful interface with the ability to create detailed schedules for visits. Also quite convenient export statistics. I use Google Analytics for a long time. The service is free, simple and convenient for data collection and analysis of the work of my sites. Using traffic analysis, I find a percentage of high failure rates and then I have to work on the errors. I'm working to increase the conversion, because it is directly proportional to the number of sales. In reports, I can analyze in detail the most profitable sources of traffic and improve these visits. If you started building your business on the Internet, you will definitely need a service to collect statistics. My opinion is that Google Analytics is the best among many analogs.

Cons: A beginner needs to understand the interface, a lot of submenus and settings. Although the Google developers tried to make the service as simple as possible. Because of many functions, the user interface looks overloaded.

The free version is essential to even the smallest of businesses

Aug 16, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Free data! And free tools to analyze the data! There's no point even having a business website without analytics and GA is the gold standard.

Cons: As someone involved in SEO, I have the same complaint as others in that field - the organic keyword data is insufficient. Google absolutely has that data but won't share. Still, for a free tool, maybe it's unreasonable to expect EVERYTHING.

Overall: We have learned so much from the data we've been able to collect, helping us optimize our site, find issues, and generally learn more about our visitors. You need a full-time administrator to keep the data in good health and to segment the data in actionable ways, but it's worth it.

google analytics is best monitor website traffic.

Sep 20, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google analytics provide good features for track website traffic.i can see how many realtime user on my website using google analytics.google analytics provide webiste analytics report on user behaviour.analytics report contain various information about user country, average time user read website and on which platfrom user visited site and many others.

Cons: google analytics provide feature for track which user visited how many webpages but not provide feature for track which webpage visited by user.google analytics only provide information about user country but not more information about user location.

Overall: google analytics help our organization for monitor traffic of website and understand user behaviour of webiste and based on analytics report we can improve our website performance.

Our marketing team would not be the same

Sep 13, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I do not feel like there are a ton of alternatives, but if you need to see anything analytically taking place on your website I can attest Google Analytics will be able to grab the data for you. Our marketing team heavily relies on Google Analytics when it comes to placing out ads and knowing what is working and what is not. Simple to use, simple set up, amazing results.

Cons: It would be nice to be able to integrate other data with Google Analytics, such as data from a spreadsheet or excel document, but I suppose there could be other produces that do such a thing. No major flaws.

One Stop Best tool for Webmaster for their daily analyisis

Jun 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: One of the top tool for webmasters, works and suites best for beginners as well the master experts. it gives an exclusive detailed reports of the user engaging the website or an app. and also its new robust Realtime user engaging to the site or an app. Best part of this service is that It has support for Android and iOS application for the user who can have track to their user on Realtime based on Move.

Cons: The only cons in this app that it doesn't has the option to integrate the new app or the website to the control panel of the google analytics. rest all its works fine and the best.

Capterra-loader

Google Analytics indispensable web traffic analysis tool

Jul 15, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It is an essential tool when it comes to managing, managing and even developing web portals and ecommerce sites

- Allows monitoring of the portal in real time

- Basic metrics that allow visualization of the behavior of users on our website

- User segmentation

- Create and customize reports

- Alerts configuration

- Differentiation of traffic according to the display device

- Traffic visualization according to your acquisition

- Analysis of the behavior of adsword campaigns

- Display of indicators to analyze the conversions of the campaigns launched based on the proposed objectives

Cons: - The paid version is expensive

- The stored data is stored in Google

- If a user does not have the Javascript option activated in their browser, their behavior and visit will not be recorded

- Sampling of data in the case of websites / portals with high traffic volume

Overall: Analysis of the traffic and behavior of the websites that I manage

Capterra-loader

Mountains of information

Oct 11, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The sheer amount of information we are able to garner about our visitors is astounding. Being able to learn better demographic info has helped us in our upcoming site redesign. Additionally, the customization options for reports is excellent!

Cons: It can be somewhat unintuitive for new users as they usually require a bit of hand holding as they learn how to navigate all of the features.

Overall: Google Analytics have helped us unlock the power of our website by providing greater insights into who our visitors are and how they are using our website. Some of the most valuable information has proven to be knowing how they are finding us on the web.

Best way to keep track of my website's performance

Jul 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I personally manage and handle 4 websites and Google Analytics has been integrated with all 4 because of which i get great insights in to the kind of traffic that these websites are attracting and thereby I can make the necessary changes to increase the site's ranking across keywords. There are a lot of metric to track and the dashboard is quite easy for navigation.

Cons: No specific cons as such. What was specified in the pro is also a sort of a con. There are a lot of metrics to tracks and a lot of report. It's gonna take a while for one to figure out everything.

Capterra-loader

It's the best for site traffic analysis

Oct 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: One of the best Google products.

It helps you analyze website data/traffic, helps to better understand how best to design a web interface for proper indexing in Google search engine. It also gives insight into the location of visitors, the device they browsed with (either mobile or desktop) and time when visitors came visiting your site.

Google Analytics helps to correct markup errors by notifying you of why your site isn't ranking well in Google and gives you proper markup corrections.

This great tool has its mobile and desktop versions, therefore allowing you to keep track of your website data everywhere you go and with ease.

Lastly, it is free to us and you can export progress data from the dashboard to keep record offline.

It is the best I have seen and used.

Cons: Honestly, I have seen no cons with this app.

Google keeps learning from their users to improve software everyday.

Must-have skill for Digital Marketing

Jul 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Simply put, Google Analytics is the foundational software competency for digital marketers. Understanding how to set up and interpret Google Analytics provides a definitive truth for all web data, regardless of how sophisticated your marketing stack is. Huge pro is that it's free and training is available online, also for free.

Cons: Unfortunately, Google Analytics can only track data after you've configured it, ie, it does not track historical data - so if you walk into a site without or with a poor implementation of GA you end up having to start at ground-zero.

Google Analytics: Data to Grow Your Audience at your Finger Tip

Sep 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics offers tons of data to identify your users and help you direct them to a goal. It could be a transaction or app download, Google Analytics will clear the way with the information you need. Google Analytics offers information on your users and your website's performances. Also, real time reports are available on web and mobile apps.

Cons: As it has many services to offer, some services take time to understand and configure as we need.

Overall: It's a must needed tool for a web marketer. It'll help you get to know your users so that you can get your decisions straight.

An Obvious Necessity

Jun 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've been using Analytics to monitor traffic, demographics, etc. On my webistes and clients for years. They always come out with cleaner interfaces and better tools. This is not a tool that will get old. It has amazing and relevent data (almost scary data). I've been able to narrow down my exact customers and target them via advertising thanks to this tool. It has a wide range of benefits and uses.

Cons: It can be difficult to link certain sites to it, and the customer support could be a little faster on resolving issues. Otherwise, i'm loving it!

You get what you need

Apr 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is incredibly easy to use and navigate. It easily allows you the flexibility to scale across the whole company. It is essential in displaying ROI and the success of media campaigns, site launches, SEO and paid search efforts. In Google Analytics, you can see user demographics, how users get to and interact with your site through event and goal tracking. It counts how many times each user has visited, how much amount of time he visited, and from where they visit your site or your online store.

Cons: Much of the information can only be accessed through the desktop version of the site, and this especially applies to the flowchart. Although the dashboard looks very nice, once you go deeper into the report, it can be confusing as to what all the information means and how to interpret it, but the service has excellent documentation, you need to spend time and read it.

Google Analytics is perfect for measuring marketing campaign performance

Apr 19, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Allows you to easily track visitors and readers. You can also track which pages the users have moved from, so we will find out which advertising beam is working. Very useful graphics, which are easy to work with. The program is suitable for both large and small teams. With Google Analytics, you can get to know your customers and improve your business. Google Analytics is also an extremely important tool for tracking, measuring and reporting on all of our digital media campaigns. Without it, we wouldn't be able to determine which campaigns or tactics were successful.

Cons: It would be much more convenient if we could display data not by individual elements, but in one general picture. Often the interface is updated, it's a little scoring. I also really don't like one of the newer features they have where sometimes it only shows you a small percentage of total site sessions.

Capterra-loader

A fantastic, complex tool for tracking your website performance

Sep 26, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: With the out-of-the-box setup, you can get some great detail about how your site is performing and where your audience is coming from. With a little customization (goals, segments, filters), you can really start to get actionable information to help you improve conversions and get you closer to your goals.

Cons: It's definitely complex - there's a lot to figure out, and if you're not careful, you could end up making the wrong decision based on data you don't fully understand.

Overall: It's an essential tool for our organization - and the price is right.

Capterra-loader

Google Analytics is Microsoft Excel with "Live" Capabilities Without the Bells and Wistles

Jul 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've loved Google Analytics for keeping track of things like client lists, keeping track of giveaway submissions, and keeping track of email submissions for newsletters. The live functionality is super helpful is my business partner and I are needing to work through numbers together. Sheets is basically a dumbed down version of excel, but online. It's perfect for organization and will ALWAYS save your work, you need this piece of your Google Drive if you don't want the hassle of opening excel and need a quick organizing tool.

Cons: Like I said above, Sheets is the more simple or dumbed down version of Excel. They are almost identical in ways like formulas and categorizations, but you don't get everything you need. Even if this is the case, you will still be happy using this tool on the go because you can access from any computer that has the Internet. Big win for Google.

Great solution for making sense of your online presence!

Aug 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is FREE! It allows you to simply add a little code to your website and then you can track visitors, engagement, how long users are staying on a page, how long users are staying on your site, etc. We use this information to make adjustments to layout/content and then retest. This information is very valuable and again.. completely free!

Cons: There is nothing that I do not like about Google Analytics!

Overall: We are tracking engagement daily and making adjustments to our site that is allowing us to maximize the potential of our online presence.

Exactly what I need it to understand where I´m headed

Jun 16, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: What I like the most about this app is the fact that it always helps me understand where I´m standing with the numbers. Working at a software development company means that there´s always gonna be numbers around my head and around everybody else at the office. With Google Analytics is so easy to follow the behavior of our work so we can understand in which part of our work we need to improve. The way the numbers and the statistics are managed indeed has help us in big ways. We did celebrated at the office when we first hit 9 millions persons in our website in one month. Amazing Work Google Analytics.

Cons: There´s not a lot to dislike about this app. Is so easy to use and understand that sometimes I can feel is doing all the work for me and my co-workers. Perhaps it will continue to come through... and we will continue to work with it.

Capterra-loader

The best platform to get to know the movements of all those who visit our website

Sep 13, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros:

I really like Google Analytics, from the beginning to the end, it is an excellent tool besides that it is free, if you know how to use it you get very good results, I like it enough that it allows you to schedule reports which help to visualize each one of the things that we want I think the option is very good in which you review who are new visitors and old visitors in the additional website that we can easily know who our visitors are and how they reach us, ie Facebook, instagram, google etc, I consider that this tool is very useful

Cons:

This tool for me is excellent, a disadvantage so to speak is that those people who have not activated the Javascript function will be invisible to Google analytics so it is often negative in the same way that private information is stored by Google something that many do not usually please, for me it does not harm

Overall: My experience has been really good, little by little I have improved and I have been able to advance in many aspects that I initially considered difficult to deal with.

Capterra-loader

Google Analytics for my website MiniFabrikam.com

Aug 09, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: You could see how many visitors you have on a specific website. The report is highly detailed. For example, you can see every webpage's visitors, where they come in, how long they stayed, etc.

Cons: It continuously gets updates. This results in UI changes. Sometimes it is difficult to familiarise the UI.

Overall: It works fine with my website which is run on Weebly service provider. But Weebly's own visitor counter and Google's Analytics don't match each other every time. I think that's also very normal. I trust Google's results which seem to me more realistic.

Capterra-loader

It helps me to monitor and manage my social media platform with more efficiency and accuracy

Jul 19, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: It doesn't help you to just post and publish content and material but rather follows the leads and monitor all the accurate data that particularly generate that lead. We can easily forecast further activity by looking at the performance analytics of the posts and content on several social media stages.

Cons: It is a convenient tool with along with the access to my gmail account. I can keep a track of all the activities through my mail and it never disappoints me in any regards.

The best analytics service

Jul 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: GA gives you great insights into your site performance and visitors behavior. If you give the app some time, you can set up goals and events to learn even more about how visitors interract with your site or an app. Alsom the new Intelligent reports aresimply marvelous - showing me the things I never knew I could see in GA.

Cons: It takes some time to learn and it's not that easy to immediately see the results of your adjustments because the app needs time to collect the data.

Best tool for analysing email marketing stats.

Sep 25, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Google analytics made our work simple by analysing our email campaigns traffic sources, what user are searching on my website, click sources etc thus making it efficient to generate good revenue for our company.

Cons: Nothing so far, expecting more advanced tracking in the future.

Overall: We have used Google Analytics as part our company email campaigns tracking and analysis. It is the best tool to analyse and plan you future campaigns to targeted visitor. So that we can generate more revenue with limited resources and saving time.

You want to get insights on your website? Google Analytics is the way to go

Sep 05, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: There are unlimited insights you can get using Google Analytics,

You can learn anything about your site visitors, and hopefully with that data

Get better at attracting new visitors, it's really a robust tool that can create amazing insights

For your website, any website owner should know how to operate the basics.

Cons: Being so robust, it takes a while to get around it, and even then you are still only at the beginning,

It takes a while to master Google Analytics.

Capterra-loader

Very complicated but useful tool

Aug 16, 2018
5/5
Overall

2 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I like how it can do all kinds of things like track time spent on a page and button clicks. As well as provide all kinds of useful data and presenting them in different ways.

Cons: I dislike just how much there is to learn from this software. There are entire books on utilizing this tool and while it's nice to have that, it can be intimidating at times.

Overall: My experience with Google Analytics have overall been positive. It's fun learning about the different features and managing analytics for different websites.

You'd be crazy not to use it!

Oct 12, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is by far one of the most powerful analytics and tracking tools available, and it's free! It holds all the data on where you are getting your visits from and allows you to track your goals and conversion points to ensure you are investing in the right places and getting the return you need.

Cons: It can be difficult to set up and some things aren't as intuitive as they could be, but it's hard to have any complaints when it provides so much value!

Always stay on the course of everything

Apr 08, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Excellent reports, they are all informative. A powerful import tool, it's easy to upload any information to Google Analytics. One of the best API. There are two solutions for small business and for quite large companies, you can choose the option that suits you best.

Cons: A person who did not work with similar systems or has no technical education will be difficult to understand the service. The support service only works in a paid version, which is upset.

Capterra-loader

The best platform to monitor advances in our social networks, free and effective

Oct 12, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google analitys I like it a lot, I've been using it in a certain way for a long time.

Conidero that is quite good and the results are easily seen, I like that it is a free platform where everyone can work freely, allows you to visualize progress of the websites, I consider that it is quite beneficial, I like to know it thoroughly and learn diversity of things, in addition it allows to send the diverse reports through the mail to be able to have them saved or to send to whom we need

Cons: I consider that a disadvantage of this great platform, could be that sometimes if an unexpected error occurs at the moment that the data is being processed there is a risk that the information will be lost, which can be negative and cause problems, I think it is question of being careful and avoiding any type of error

Overall: Actually my experience has been good, with effective and good results for the company, I think it is a question of everyone trying to see the results they want in a quick time

A great tool to monitor our websites

Jun 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: As a publisher I am using this tool from a long time. Google analytics is very useful as it helps us in moniyoring our websites behavious. We can check our new visitors, daily page views, bounce rate, session and much more with its help. It helps us in improving our overall website experience.

Cons: Personally I do not have any complaints regarding the google analytics tool. The tool is quite useful for all of the publishers and website owners.

Capterra-loader

every page owner needs to learn about it

Sep 11, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: well basicly you can see who, where, when and what the people do in you page, leting you know their interestings and your oportunity areas

Cons: i am really happy with this tool and there is nothing so far that i dont like, sometimes i do have hard times working with it but its because i dont have much knowledge on how to use it,

Overall: i deliver the analytic report form many pages once a week to my boss, he is really happy with the presentation and resolts. i love this tool, thanx google

A must-have (default) for websites

Sep 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: An extremely flexible and powerful tool for websites. Insightful tracking and metrics for optimizing websites. Gives quite accurate metrics for making decisions on what channels are performing and which can be improved. This has to be a default choice for tracking on any website.

Cons: Downside of not being able to delete existing goals and rather need to reuse them. Goals set up with page visit can give inaccurate stats at times.

Free Tool for Insightful Analytics

Jul 31, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google analytics allows me to understand how my website is performing. It has dozens of features that give insight into analytics. You can see how many people came to your website, when they came, what they clicked on and more. It connects to AdWords so you can see how your ads are performing. I also like how it can be used with social media posts and I can track which posts drove the most people to my website. I also like the graphs and charts you can easily pool from the platform.

Cons: It is difficult to learn, and some features are not self explanatory. The worst part is when you mess up, you loose all the data. So make sure everything is set up perfectly from the beginning.

Overall: A must use if you are a small business owner and would like to understand how your website is performing.

Important for marketing teams of all sizes

Feb 26, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support
Likelihood to Recommend: 7.0/10 Not
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Pros: The depth of data that can be found within Google Analytics is truly astounding. It can be an invaluable tool for any marketing team when used properly and when time is invested to set up goals and tracking.

Cons: The data can be incredibly convoluted if time isn't spent to properly set up, track and measure goals. Without taking a deep dive into the data, Analytics wouldn't be a tool worth the time for unsophisticated marketing teams.

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Invaluable tool for every online marketeer

Sep 26, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

2 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The best thing about this software from Google is that it is free. Compare that to several other analytics software that comes with a medium to hefty price tag. The analytics data I get from this software about my sites visitors, their location, amount of time they spend on a particular page, the bounce rate and the device they are on gives me invaluable data to adjust my website's look, feel and overall marketing strategy leading to and increase in revenue.

Cons: The only con about Analytics is that it can be pretty intimidating for a beginner, so much so that he might end up not using it at all. Though through its regular updates, Analytics have recently become a lot easier to use, still it does leave room for ease of use especially to beginners and non-technical people.

Overall: One of the major benefits that I have received is that I have seen most of my traffic comes from mobile and hence have taken addition steps to make the site even more mobile friendly.

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Useful and free analyzing tools for different needs

Sep 22, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I have a personal blog and I use Google Analytics to get comprehensive insights about my blog. Google Analytics provides large scale of data about my website with variety of sorting tools. Thanks to Google Analytics now I have a better understanding about my website. I analyze different keywords and making search engine optimization by myself. I can see which sections of my website are getting most views and which sections needs more attention. My most liked feature is time on site tracking which allows me to understand how much time people spend on specific sections.

Cons: If we consider that Google offers all of this features and large scale of online metrics for free then I can't tell that I am not satisfied. For free usage it even provides more data than any other paid services.

Overall: As long as Google Analytics is free I will continue using it. After using Google Analytics my conversion rate in my website increased in a significant level.

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Easy tracking of user habits

Oct 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Right off the bat, I loved how easy it was to use Google Analytics. It was as simple as adding a script to my website and waiting a day to gather some initial analytics, from then on it just worked. There was almost no setup that needed to take place in order for Google Analytics to work.

After the very swift setup process I could look at the basic analytics that it had collect so far which included information such as how long a user spends on my website as well as the countries from which my viewers come from. This can be incredibly important to help tailor your content to a specific audience or group of people. For example, I currently use Google Analytics on the Unity Asset Store to learn information about potential buyers of my assets. If I find a large number of viewers coming to my asset from a non-English speaking country, I could decide to translate my page into that language to help attract those people and turn them into customers.

Cons: Overall, I have been unable to find any faults with Google Analytics thus far which has to be a great sign for this product.

A Crucial Program for Your Website

Oct 01, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Lots of reporting functions and the ability to customize your reporting. After spending some time in it, it becomes more intuitive to maneuver.

Cons: The custom reporting feature is great but does have some annoying features (or lack thereof). I'm still trying to figure out how to automate some reports, but haven't quite figured it all out yet.

Overall: I am in GA nearly every day to answer a question or run an analysis. I don't know where we'd be without it!

Google analytics is the best platform to know websites traffic

Oct 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's very easy to use and its offered free web analyzing services by Google which is I like most. Google analytics also provide the website information and reports of website traffic. One thing more you can also track your e-commerce sites. So its perfect platform to know more deeply about websites information.

Cons: I dislike most about google analytics which is there are so many dashboards. Sometimes the information is very difficult to find and creating confusion. But its provide limited information about the website. If you want to know more about your site response then you need to purchase the premium version.

Overall: I think it's an amazing website and platform to check your website traffic. I really like it. So everyone should use the google analytics.

A staple for digital marketers

Jul 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money

Pros: Google Analytics is a staple in our digital marketing toolbox. We use a number of analytics programs, but GA is the foundation for our reporting. When set up properly, we can easily see traffic sources, historical data, segments and keywords.

Cons: It can be cumbersome to set up. It is also almost too powerful, as there is so much data to go through and it takes training to understand how to use this data efficiently.

Great tool for tracking your progress

Jul 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: 1. It integrates with Google Adwords

2. It give all the traffic sources

3. It allows to creat goals and keep track of them (like sigh up or completing the purchase)

4. Int works in real-time and allows to see how many people are on the website and where they came from

Cons: 1. There are a lot of complicated features which I don't understand and never use

2. To install it, you will need developer's involvement

An Absolutely Essential Tool for Digital Marketing and Web Analytics

May 13, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Serves as the basis for almost all Analytics-based apps (Google Analytics integrates with almost anything) - It's free, so the value is obviously great - It's as advanced as you want it to be, if you are comfortable with diving into the more advanced reports (Benchmarking, etc) - Exporting reports are quick and easy - Mobile apps allow you to remain in-the-know on-the-go

Cons: - Not terribly easy to learn all the advanced features - Reporting doesn't allow for any sort of branding within Analytics site - Slow loading at times (we handle 30 accounts however)

Full-featured online analytics tool for most website use-cases

Aug 05, 2018
3/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 5.0/10 Not
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Pros: When I first started to use Google Analytics it was relatively easy to use for my needs (small business website and multiple blogs). Over time many more capabilities were added, mostly for power users, and as a result, this product is comparable to many of the expensive alternatives available from competitors. Google offers a variety of free training and online help resources for the novice or infrequent user.

Cons: Can be very confusing to navigate for the light and intermittent user, due to the many ongoing product changes and enhancements. For my needs, I'd welcome the addition of a more simple version with just the basic metrics and reporting. Or, perhaps artificial intelligence can monitor my use and then suggest or complete routine tasks for me.

Great Tracking for Any Website

Aug 08, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: If you are trying to track what kind of traffic you get from your visitors, then Google Analytics is the way to go! Reports are easy to access and the breakdowns of information is unending - you can learn as much or as little as needed to reach your audience goals!

Pros: Easy to use reports and features at a glance let you know how your website is doing.

Cons: Will take a professional or someone with coding experience to get it set up.

Recommendations to other buyers: You definitely won't be sorry that you added Google Analytics to your site!