Google

Google Analytics

4.5 / 5 282 reviews

Who Uses This Software?

For any business that has a website and wants to track user behavior.


Average Ratings

282 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Version
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
  • Support
    Online

Vendor Details

  • Google
  • www.google.com

About Google Analytics

Analytics platform that allows businesses to connect all parts of the customer journey for a robust understanding of customer behavior.


Google Analytics Features

  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

Google Analytics Reviews Recently Reviewed!


Capterra-loader

Best data interpretation & analysis tool for a website to grow traffic and increase organic ranking.

Jul 03, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Google Analytics tool helps to analyze a website in detail in all aspects. Any non-performing page of a site can be improved with the help of google analytics. Landing page optimization in a website for many pages can be done rightly by studying the data using google analytics.
Here are the major pros of this tool:
- Free to use
- Helps to get detail insights for your adword campaign
- Data can be easily exported in excel
- You can add lot of metrics and dimensions in your report
- Connecting to other tools is easy
- You can get to know how people search and navigate your site, accordingly you can make changes or customize your site for getting best results
- You can research the source of your traffic
- You can discover easily what age group of an audience is getting attracted to your site
- This tool helps you to determine the conversion rate
- You can set up goals for your website and can further analyze it
- You can use this tool on desktop as well as on iphones and android phones

Cons: There are no such major cos of this tool. Google analytics tool is too vast and hence it takes a big time to learn this tool. The important aspect of this tool is you should learn to interpret the data presented in the tool. The data interpretation part is the hardest part and once you are able to get it things become easier.
Some other cons include:
- Lot of dashboards
- The premium price is very high
- Sometimes the data is delayed by an hour or more

Overall: To analyze the traffic coming to my website. This tool helped me to improve the websites of many businesses and thus helping them grow digitally. This tool is the best tool for all SEOs for improving the landing pages. Google analytics has helped me to grow conversion rate for many businesses through their website.

A Must Have for Anyone Who's Trying to Understand Their Website Audience

Jul 13, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: Google Analytics gives an in-depth understanding of the type of traffic you are receiving to your website. From real-time visitors who are actually on your site, to a comprehensive year over year comparison of the quality of traffic and conversions, you can find it all in Google Analytics. When you are developing your website, it is extremely important to ensure that you are tagging events and actions appropriately, but if Analytics is set up on your website correctly, it's an absolute game changes for helping you understand your website audience.

Cons: While you can learn an immense amount about the traffic that's hitting your website from Google Analytics, getting certified in the software can be a bit time consuming. Having worked through the process with both technical resources and marketing resources, I've found that both struggle in certain areas of the certification -- the technical resources struggling in truly understanding (or caring to understand) the numbers and the marketing resources struggling to understand the implementation process (tagging, events, actions, setup, etc). However, once the software is in place, there is no denying that it's incredibly helpful for everyone involved in a website project/business of any kind.

Basic analytics suite for all the businesses

Feb 01, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Google Analytics is basic and it should be the first analytical asset in your portfolio. If you would like to see only summary statistics and numbers, Google Analytics is exactly what you need. You are able to see numbers of sessions, visits, views of site and sources from which your website traffic came. Moreover, you are able to setup event tracking and see for example, how your button performs, or how people are downloading your PDF document.

Pros: It has many functions and features - my favorite is Enhanced E-commerce. Thanks to this feature, you are able to measure how well your e-shop perform - what are people buying, how many conversion/transactions day did and what are your revenues. It's very useful for every e-shop. Than possibility of event tracking and goals, the set-up is a big plus. Another pro is, that Google Analytics is commonly used - so you will find many guidebooks and how-to manuals. And in the end - it's free.

Cons: The limitation of Google Analytics comes to the discussions when you would like to measure more user-focused interactions. I mean, if you would like to see, what particular user is doing on the website, which button did the user click on. Yes, they have in Google Analytics user-id feature. But it has also limitation - you are not able to assign user activities before he was logged-in to his/her account.

Recommendations to other buyers: For e-commerce and normal website it's really useful tool. If you would like to have more user-based analytics, go for something else.

Google Analytics is the best way to get the most accurate data

Mar 28, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics provides us fantastic data about users who have visited our platform on an average level. Letting us know personal data like what mobile phone they use, their ISP provider, an average gender of web visitors, etc. The eCommerce tracking with Google Analytics is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically for that campaign. We use Google Analytics to get insights into our visitors to our websites behave on a daily basis and the key characteristics of these visitors. We use this information to analyze steps to improve our service.

Cons: In order for Google Analytics to measure the most accurate data, it requires you to put a code on your website. This could be hard sometimes especially if the user is not a person who is familiar with coding. Also, Accessing Data sometimes takes longer than expected.

We use google analytics for every customer

May 04, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's fairly easy to see, understand, and track results. The graphing is really nice. The biggest thing about it is everything is all in one place and under one email! On that note...if you have multiple clients under your own email and they decide to switch providers...or you are getting a client in and they were using analytics from another agency...it's easy to continue if you don't mind the hassle of getting those logins. For all the basic customers needs, this meets them 100%.

Cons: Things are a little spread out and start to look and feel redundant. Also, in comparison to other companies that let you important analytics and then create your own custom report, Google Analytics has very little report customization. Some clients I pull five things (out of their request they want the most basic report updates) and then some want 20 things and a written paragraph with explanations. It would be great to have that available. There are a few insights that other companies provide that on a customer front don't mean much, but more so for an agency side you have to do a little extra work. It's not that analytics doesn't have those features, they are just a little more tedious to work around.

Complete, robust and most effective Analytics tool for your Business

Jan 17, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This is a perfect tool and growth machine for any business owner provided he has an online presence through Website or Mobile Application. You can get hold of every nerve of your visitor and shape your next strategy by using powerful insights which this tool has to offer. This will also provide you complete demographics of your daily visitors and allow you find top performing web pages. Furthermore, there are tons of other things which you could explore to streamline and manage your online presence. You can create Goals like Form Submissions and track it with Google Analytics to find conversions and do A/B Testing.

Cons: I didn't find any shortcoming except for little extra complications. You need to spend good amount of time to understand every element in order to reap better benefits out of it.

Fantastic Business Analytics - Complicated for Beginners

Jun 27, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
2 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Google Analytics is the best free tool available to help your business understand how people use your website. Once you have a programmer install the tracking code on your site (or use a plugin depending on your CMS), you'll be able to see how users got to your website, what pages were visited, how long they visited, see how many of those visitors completed a specified goal action, and much more.

Cons: Google Analytics can be fairly difficult to understand if you're a beginner and without some help from a programmer. It seems like they're trying to push everything to Google Tag Manager, which is super complicated for most of us non-coder business people. If you have an issue, it can be difficult to get help resolving without jumping through a lot of hoops.

Used every day as my primary analytics platform for hundreds of clients.

Jul 06, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is fundamental to tracking site visits, conversions, traffic channels and attribution for basically any website you work with. Doing any SEO or PPC work you need to be in Google Analytics on a daily basis. There are tons of features that are super important, but even more that are niche specific. Really, if you have a website of any form you need Google Analytics, there is just so many valuable resources within this application.

Cons: I've run into a few issues where reports would fail to load if I was comparing large data sets and people have learned how to game the system and create false positive data from invalid sources. You can filter this, but it's a pain.

Excellent statistics for sales

Apr 03, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The program is the most complete tool for conducting analyzes that help in making decisions. It is possible to configure everything yourself and get the necessary information. The presence of excellent, informative reports. This is a good program for improving marketing, a powerful import tool. It's easy to load any information into Google Analytics, it can be done through the application itself. We needed a simple and free version of our site, so we chose this program. We want to develop and decided to launch our online store. In Google Analytics, we track traffic and conversions and, through this, improve our marketing. The program helps us completely in making decisions, analyzing and synthesizing many data, avoiding complex installations of other systems.

Cons: A little difficult manual, to a person who did not work with similar systems or has no technical education, it will be difficult to understand it. There are flaws in the reports, and the support service works only in the paid version.

Robust System That Does It All

Sep 12, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Google Analytics is the most robust system on the market for monitoring your website's analytics. It is also the most universal. You can't call yourself a marketer or data analyst if you do not know how to use GA.

Pros: Robust, full of features, and endless possibilities. All your data is at your fingertips.

Cons: While GA is the most robust system, it doesn't do everything for you. You have to know how to work its features, and there are a lot. I recommend taking online certifications in conjunction to trying GA on your own. There is so much to learn to maximize the features. I've been using GA for years and I still am learning new things.

Recommendations to other buyers: Take online certifications and learn from gurus in the field. It's the best way to learn!

GA is advanced and reliable analytic instrument

May 05, 2018
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
2 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: With GA it is easy to understand your website performance, users behaviors, ecommerce metrics and more. It has the ability to make funnels, custom events and assign dimensions to all your data. The powerful instrument gives you the best chance to track everything is needed to operate your successful business!

Cons: GA is a complete analytic solution. This is why it is complicated and it is very hard to understand it from day one. I've seen a lot of my customers struggling to get to the right metric because of the complexity of the interface. It would be great if you can think for a basic interface for not advanced users.

Capterra-loader

The best free tool for web analytics with heavy customization.

Jul 16, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It have 2 versions free, and paid. the free version is enough for most sites and it have all the customization that anyone can need. The paid version adds some functionality really useful for large or giant enterprises. The community around this tool it's a great plus.

Cons: when you have a free account it tends to sample your data when you have lots of hits, but how i said in pros is for large/giant enterprises. The Free account don't have proper support but there is a lot of info in the web.

Overall: I use this software in every site that i need to measure, is really easy to set up, and in a few minutes you can start tracking the users in your site.

Analytics has helped us measure our marketing campaigns for success

Jul 03, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Analytics allows you to really measure how successful your website is, with options to track everything from engagement with certain pages or CTAs or by tracking revenue and transactions directly on the site. The information it provides allows us to accurately and confidently report back to clients on successes on their campaigns.

Cons: Given that there is so much information you can draw on, it can be a bit daunting and you can get lost within it for hours analysing data. Support is not great as it's Google.

Overall: The best way to accurately measure how your website is performing in relations to money spent on marketing and advertising.

The must have tool for website and traffic monitoring

Nov 21, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: With Google Analytics you can have a broad view of your website traffic. Is a free tool that you can install by just adding a snippet of code and you can get traffic information that can be used for marketing purposes, SEO optimization and event know your visitors better. You can track common use indicators as visits, bounce rate, time on site, but you can also get a segmented view by channel (organica, direct, social, referral), country and city, days and much more.

Pros: It's free, easy to install and you find a lot of documentation, videos and tutorials about it.

Cons: Sometimes you can get SPAM data in referral traffic, but you can filter it.

Recommendations to other buyers: This is the first tool that you can install in your site to learn more about it and about your visitors from day one.

Google Analytics helped us improve our business

Mar 08, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: All reporting is collect in specific groups that provide information about visitors and traffic sources. Google Analytics allows not only monitor traffic but also analyze information and look for errors in the functionality. I also like the click map and the powerful interface with the ability to create detailed schedules for visits. Also quite convenient export statistics. I use Google Analytics for a long time. The service is free, simple and convenient for data collection and analysis of the work of my sites. Using traffic analysis, I find a percentage of high failure rates and then I have to work on the errors. I'm working to increase the conversion, because it is directly proportional to the number of sales. In reports, I can analyze in detail the most profitable sources of traffic and improve these visits. If you started building your business on the Internet, you will definitely need a service to collect statistics. My opinion is that Google Analytics is the best among many analogs.

Cons: A beginner needs to understand the interface, a lot of submenus and settings. Although the Google developers tried to make the service as simple as possible. Because of many functions, the user interface looks overloaded.

One Stop Best tool for Webmaster for their daily analyisis

Jun 06, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: One of the top tool for webmasters, works and suites best for beginners as well the master experts. it gives an exclusive detailed reports of the user engaging the website or an app. and also its new robust Realtime user engaging to the site or an app. Best part of this service is that It has support for Android and iOS application for the user who can have track to their user on Realtime based on Move.

Cons: The only cons in this app that it doesn't has the option to integrate the new app or the website to the control panel of the google analytics. rest all its works fine and the best.

Capterra-loader

Google Analytics indispensable web traffic analysis tool

Jul 15, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It is an essential tool when it comes to managing, managing and even developing web portals and ecommerce sites

- Allows monitoring of the portal in real time
- Basic metrics that allow visualization of the behavior of users on our website
- User segmentation
- Create and customize reports
- Alerts configuration
- Differentiation of traffic according to the display device
- Traffic visualization according to your acquisition
- Analysis of the behavior of adsword campaigns
- Display of indicators to analyze the conversions of the campaigns launched based on the proposed objectives

Cons: - The paid version is expensive
- The stored data is stored in Google
- If a user does not have the Javascript option activated in their browser, their behavior and visit will not be recorded
- Sampling of data in the case of websites / portals with high traffic volume

Overall: Analysis of the traffic and behavior of the websites that I manage

An Obvious Necessity

Jun 14, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've been using Analytics to monitor traffic, demographics, etc. On my webistes and clients for years. They always come out with cleaner interfaces and better tools. This is not a tool that will get old. It has amazing and relevent data (almost scary data). I've been able to narrow down my exact customers and target them via advertising thanks to this tool. It has a wide range of benefits and uses.

Cons: It can be difficult to link certain sites to it, and the customer support could be a little faster on resolving issues. Otherwise, i'm loving it!

You get what you need

Apr 04, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is incredibly easy to use and navigate. It easily allows you the flexibility to scale across the whole company. It is essential in displaying ROI and the success of media campaigns, site launches, SEO and paid search efforts. In Google Analytics, you can see user demographics, how users get to and interact with your site through event and goal tracking. It counts how many times each user has visited, how much amount of time he visited, and from where they visit your site or your online store.

Cons: Much of the information can only be accessed through the desktop version of the site, and this especially applies to the flowchart. Although the dashboard looks very nice, once you go deeper into the report, it can be confusing as to what all the information means and how to interpret it, but the service has excellent documentation, you need to spend time and read it.

Google Analytics is perfect for measuring marketing campaign performance

Apr 19, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Allows you to easily track visitors and readers. You can also track which pages the users have moved from, so we will find out which advertising beam is working. Very useful graphics, which are easy to work with. The program is suitable for both large and small teams. With Google Analytics, you can get to know your customers and improve your business. Google Analytics is also an extremely important tool for tracking, measuring and reporting on all of our digital media campaigns. Without it, we wouldn't be able to determine which campaigns or tactics were successful.

Cons: It would be much more convenient if we could display data not by individual elements, but in one general picture. Often the interface is updated, it's a little scoring. I also really don't like one of the newer features they have where sometimes it only shows you a small percentage of total site sessions.

Exactly what I need it to understand where I´m headed

Jun 16, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: What I like the most about this app is the fact that it always helps me understand where I´m standing with the numbers. Working at a software development company means that there´s always gonna be numbers around my head and around everybody else at the office. With Google Analytics is so easy to follow the behavior of our work so we can understand in which part of our work we need to improve. The way the numbers and the statistics are managed indeed has help us in big ways. We did celebrated at the office when we first hit 9 millions persons in our website in one month. Amazing Work Google Analytics.

Cons: There´s not a lot to dislike about this app. Is so easy to use and understand that sometimes I can feel is doing all the work for me and my co-workers. Perhaps it will continue to come through... and we will continue to work with it.

The best analytics service

Jul 04, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: GA gives you great insights into your site performance and visitors behavior. If you give the app some time, you can set up goals and events to learn even more about how visitors interract with your site or an app. Alsom the new Intelligent reports aresimply marvelous - showing me the things I never knew I could see in GA.

Cons: It takes some time to learn and it's not that easy to immediately see the results of your adjustments because the app needs time to collect the data.

Always stay on the course of everything

Apr 08, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Excellent reports, they are all informative. A powerful import tool, it's easy to upload any information to Google Analytics. One of the best API. There are two solutions for small business and for quite large companies, you can choose the option that suits you best.

Cons: A person who did not work with similar systems or has no technical education will be difficult to understand the service. The support service only works in a paid version, which is upset.

You'd be crazy not to use it!

Oct 12, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is by far one of the most powerful analytics and tracking tools available, and it's free! It holds all the data on where you are getting your visits from and allows you to track your goals and conversion points to ensure you are investing in the right places and getting the return you need.

Cons: It can be difficult to set up and some things aren't as intuitive as they could be, but it's hard to have any complaints when it provides so much value!

A great tool to monitor our websites

Jun 30, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: As a publisher I am using this tool from a long time. Google analytics is very useful as it helps us in moniyoring our websites behavious. We can check our new visitors, daily page views, bounce rate, session and much more with its help. It helps us in improving our overall website experience.

Cons: Personally I do not have any complaints regarding the google analytics tool. The tool is quite useful for all of the publishers and website owners.

Important for marketing teams of all sizes

Feb 26, 2018
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
Likelihood to Recommend: 7.0/10 Not
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Pros: The depth of data that can be found within Google Analytics is truly astounding. It can be an invaluable tool for any marketing team when used properly and when time is invested to set up goals and tracking.

Cons: The data can be incredibly convoluted if time isn't spent to properly set up, track and measure goals. Without taking a deep dive into the data, Analytics wouldn't be a tool worth the time for unsophisticated marketing teams.

A staple for digital marketers

Jul 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money

Pros: Google Analytics is a staple in our digital marketing toolbox. We use a number of analytics programs, but GA is the foundation for our reporting. When set up properly, we can easily see traffic sources, historical data, segments and keywords.

Cons: It can be cumbersome to set up. It is also almost too powerful, as there is so much data to go through and it takes training to understand how to use this data efficiently.

An Absolutely Essential Tool for Digital Marketing and Web Analytics

May 13, 2018
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Serves as the basis for almost all Analytics-based apps (Google Analytics integrates with almost anything) - It's free, so the value is obviously great - It's as advanced as you want it to be, if you are comfortable with diving into the more advanced reports (Benchmarking, etc) - Exporting reports are quick and easy - Mobile apps allow you to remain in-the-know on-the-go

Cons: - Not terribly easy to learn all the advanced features - Reporting doesn't allow for any sort of branding within Analytics site - Slow loading at times (we handle 30 accounts however)

Great Tracking for Any Website

Aug 08, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: If you are trying to track what kind of traffic you get from your visitors, then Google Analytics is the way to go! Reports are easy to access and the breakdowns of information is unending - you can learn as much or as little as needed to reach your audience goals!

Pros: Easy to use reports and features at a glance let you know how your website is doing.

Cons: Will take a professional or someone with coding experience to get it set up.

Recommendations to other buyers: You definitely won't be sorry that you added Google Analytics to your site!

Quality, reliability, confidence

Apr 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This brand needs no introduction. Working with digital analytics you choose attentively in order to gain something from it and not to waste your time. And of course, it is much better to invest your time in the well-known famous product of the World-size company which you can trust 100% without a doubt. If to talk about deeper details of the tool, Google Analytics gave me the possibility to keep track of every action of my customers. The mobile version works the same good way as the standard one.

Cons: In spite of that fact that you can use this product for free, I still would like to have more detailed information about all the actions of my visitors. I think that for such company as Google there is must be a little bit more extensive product.

Great service with many options and with a lot of data

Apr 07, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: There are many benefits of google analytics, I especially enjoy the ease of connecting websites to service, as well as easy to use metrics and visual data. I also enjoy the use of dashboards within my organization, as they are clear and visual with the ability to compare the date, which is perfect to spot trends or realize your needs. The ability to quickly create charts and graphs is just great. Google Analytics provides fantastic data about users who have visited your site and does it at the highest level.

Cons: Service does not provide IP address or search terms, these would be useful as they would give more details about the visitors and potential customers. Search terms have been removed for several years now but that was a great tool.

Great tool for all kind of websites

Sep 08, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The best thing about Google Analytics is, that such a powerful tool with hundreds of features is completely free. Thus websites of all sizes and types have opportunity to use it. It shows websites visitors data, flow, actions, etc. Simple websites usually monitor just min metrics like number of visits and bounce rate. Big ecommerces follow much more indicators. I use it myself and also teach my customers how to use this tool.

Cons: It is not very intuitive and easy to use. It is why there is a space for many tools what take Google Analytics data via it's API and make nice looking and intuitive graphs. Also I tried to use Lithuanian translation. It is a nightmare :-) One can clearly see, that translation has been done without knowing a context.

Must-have web analytics tool for online marketer

Dec 21, 2017
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Free to use and its extensive feature and availability as an off-the-shelf solution. Also, you can connect it to other google properties like adword and retargeting marketing so get birds eyes' view of your entire marketing activities

Cons: It's complex for a beginner and hard to get an proper onboarding process. Also, setting a goal is too generic so doesn't reflect a specific industry need

My eyes have been opened...

May 03, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Google Analytics provides a gigantic wealth and depth of knowledge regarding my website traffic. It's easy to use once you've figured out how to setup your views/dashboard and really this product provides so much insight studying analytics can easily become a backhole of time...

Pros: Can't beat the price point (FREE) for the standard product. Easy to integrate and a lot of articles sharing how to get the most out of the data.

Cons: Setting up views can be challenging for the novice user. A quick work around is finding templates.

Recommendations to other buyers: Check out those preconfigured Analytic templates to get an idea of the visibility available to you through Google Analytics.

An absolute must for any website

Sep 22, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Value for Money

Comments: Google Analytics is a tool that I use daily - checking in first thing in the morning to see the status of a number of website. I find it very useful when drilling down to understand whether traffic/conversions has increased or indeed fallen, allowing me to further investigate possible causes using a number of dimensions. Analytics is completely free (although I believe you can pay for the premium version), so it's a no-brainer. Several users can be added to any one account, with various levels of access to ensure your users only have access to what they need ton use. I would also recommend adding filters to your properties in order to filter out spam visits as well as IP filters to prevent traffic from your business from skewing the results.

Pros: Easy to use lots of support documents to help set up & manage your account It's free! Can be associated with your Search Console account to pull in additional data Lots of ways to track website performance across a number of dimensions & metrics

Cons: You can no longer access all information regarding the keywords that user searched for when they visited your website

Simple and clean

Nov 28, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Great vision into my sites and how they are at getting to my target audience. I constantly use the information to update the user experience of my site and update the data that people are looking for.

Pros: Simple and clean, doesn't require a programmer to add to your sites

Cons: Not as deep as it could be, not way to do A/B testing.

Recommendations to other buyers: Just do it, if you don't think analytics are important then you are probably getting exactly what you need from your site, which is 10 to 20 % of what it could be!

Google Analytics is the gold standard web analytics suite for a reason

Apr 23, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: It is able to track just about any type of visitors and goal completions. Very simple to integrate and a number of different integration methods available. UI and UX are top-notch. The price can't be beaten.

Cons: Limited usefulness to track specific users or match up data with personally identifiable information, but this is not a big problem and makes privacy concerns simpler.

Capterra-loader

As a marketing company we rely on metrics to know what is working and need Google Analytics!!

Jul 11, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is ubiquitous and helps us do our day to day job as digital marketers. It is easy to use (if you are using it every day) and the enhancements always make the product better. We base most of our decisions on the information we obtain from Google Analytics. The visualization tools are great.

Cons: Much of the data that could be available is hidden from our view. The interface is getting a little cluttered but that is to be expected as the feature set grows. Sometime we have clients that dont want the tracking code on their website, but that is to be expected (mostly European firms using another solution)

Overall: All of the decisions our company makes on what digital marketing programs are working are based on the information we obtain from Google Analytics.

Must have for marketing

May 07, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is one of the best services for analyzing your site's traffic volumes and sources. Once you get to learn how to use all of its features, Google Analytics becomes irreplaceable.

Cons: Well, you'll need to learn how to use it. The tool is complex but highly customizable, so a little bit of study ensures an insightful look into your site's or app's performance,

Capterra-loader

Most used Analytics tool in the world, great quality

Jul 10, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money

Pros: - Free
- Gives lots of insights
- Integrated with AdWords
- Can be integrated with external tools relatively easily

Cons: - Not very flexible when it comes to importing external costs
- Integration with Tag Manager could be way more powerful
- E-commerce section is not very powerful (hard to implement Enhanced E-commerce)
- Data can't be changed/deleted once committed

Basic analytics for learning how to improve on marketing and sales

Jun 09, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is a great tool to use if you are looking for insight into which of your initiatives are working best to generate sales and conversations across your website. Its library of numerical data helps you gain visibility into things like your best performing landing pages, where your traffic is coming from, where your visitors lost interest, etc... Google Analytics is a free tool I would highly recommend to everyone to use as their first source of advice for web performance.

Cons: Be aware, sometimes your analytics can be effected by things like bots, which can mimic an increase in traffic to your website. It's always a good idea to have a second tool you can use to compare analytics.

A must have for any company

Aug 15, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Incredible value for your money. Really no reason a company or website shouldn't have Google Analytics set up on their site. There are a ton of ways that data can be utilized but the first step is to gather the information, Google Analytics does that for you.

Pros: Easy to set up and to read basic reports.

Cons: Takes some getting used to in order to get into deeper features.

Recommendations to other buyers: Go through some of the Google provided training as you're getting everything set up.

Welcome to the World of Web Analytics

Nov 16, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: Google Analytics is very powerful tool, in terms of UX, simplicity, integration. It's more like industry standart. But if you'd like to measure content analytics, it has some cons to measure play or time on page duration.

Pros: ease of use, cost, industry standart, resources,

Cons: flexibility (in terms of event codes), scalibility, multi-channel attribution modelling, customer support

Recommendations to other buyers: It's very useful tool for mediocre web analytics professionals.

The best value in web analytics...period

Jul 03, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money

Pros: It gives you everything you need to keep track of what's happening on your site. Also, the fact that you can A/B test on the tool is a huge deal. Pair it up with Google Tag Manager and you're on your way!

Cons: Minor things that I would gladly put up with as part of a free tool: the included bot filtering isn't great and limited amount of goals isn't ideal.

very powerful tool

Jul 02, 2018
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality

Pros: You can see how your consumers are visiting your website, what they're doing like pages they visit, what they're clicking on, where they're clicking off. It can tell you where your customers are from and other demographics

Cons: Can be a little tricky to set up but online tutorials are great to get through this. Make sure your account is set up properly!

Basic but if you dig into it and combigne with data studio you can get really interesting view

Jun 21, 2018
4/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: -many options and views over the statistics -can track anything -linking with AdWords and data studio and much more -it's free

Cons: -hard to understand all at a short period of time, I would like to get some more on-site tips and tricks, besides the academy -setting up goals as links going outside of your website is more complicated than you imagine

Best source to get on your website demographics

Jun 05, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I've been using Google Analytics daily for the past 3 years. It provides plethora of data points that one can capture. It helps in tracking goal conversions too. Highly recommend using it for your online business.

Cons: Custom reports are not that simple to build. Doesn't display user information. Cross-domain tracking isn't handled by default.

The benchmark and easiest to access

May 12, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Its very useful for giving a broad idea of what is happening on your site and what the trends are. If you are using Google Ads as well it integrates them into the system so you can track activity of organic versus paid. Its free for a lot of the features and there is quite useful information when you learn to dig in to the statistics.

Cons: Using it ties you to google systems which may not suit some businesses. It used to give details of what search terms led to your site but privacy settings are such that now you can nonlonger get this valuable info, i think there might be a paid option to get more detail and i believe that is through an adwords account rather than in the analytics.

Best free tool for digital analytics

Apr 15, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The best part is that Google Analytics is completely free. It provides us detailed data which helps us measure the effectiveness of the website. Google Analytics is well suited when looking at your audience, and finding out which country they're from as well as the most-spoken language, and more. Especially if it's a company looking to progress into different countries, this is a great benchmark to look at where you should be making targets.

Cons: The reporting could need little more details. Plus the segmentation in different interests seems strange to me. In my opinion, this is not the most helpful segmentation of customers and also it is not accurate.

While it is the standard in the industry, it provides amazing value and user insights

Jul 17, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ability to segment your user base based on activities, locations, behaviours, demographics etc, is invaluable within the organisation.

Cons: Some feature and functionality are evidently clear, but once you spend some time in the software it become a lot simpler to use.

Overall: for something that is free to implement, its value is priceless

The essential tool for statistics on the website

May 31, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: I'd rate it above many others in terms of the importance it carries for reading the statistics of a website. Analyzing the different parts has become pretty easy through this.

Cons: one could argue that the interface isn't too user-friendly. And I'm one of those people. Several improvements are workable.

My go-to analytics tool

May 04, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I always recommend the use of Google Analytics to my clients - it's an enterprise level piece of software with no cost attached. They've worked hard to include inline help and advice and now have their own academy

Pros: Detailed website visitation reporting available for free.

Cons: You can't apply segments to conversion funnels.

Recommendations to other buyers: I would recommend GA to anyone who owns or runs a website.

A great tool if used the right way

Jun 26, 2018
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: GA is an amazing tool if you are actively using and working to understand your web/app data. Reporting features and analytics build value for any digital marketer

Cons: If you don't have a foundational understanding of GA, it will be hard to navigate and understand without misunderstanding the data.

Been using it for over 6 years so far it has been google tool

Jul 06, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Great for keeping track of customer habits, like pages viewed, time on websites, new customers tracking conversions.

Cons: So many options that can be setup can cause confusion, some features sometimes are hard to understand.

Overall: The custom reports that we are able to send to customer regarding transactions on website.

The best free web analytics tool

Jun 14, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Google Analytics is a powerhouse of measuring any website performance. Easy to learn the basics. Any website from a simple website to the most advanced eCommerce website should implement.

Pros: Easy to learn the basics

Cons: Hard to master for advanced measuring activities

Recommendations to other buyers: Should be integrated into any website. Depends on your KPI's and business needs use it by yourself or hire an expert.

Deep insights and complete analytics

Aug 30, 2016
5/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Google analytics is the best way to monitor your website and track the progress. It is a complete package with all that you need to know about your traffic and users. Hands down the best tool out there.

Pros: Feature rich and has a lot of data to be analysed.

Cons: It's not very user friendly, but it's more about the amount of data that it displays, so can't really blame.

Great to analyze the data of your website!

Jul 09, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: It is a great tool to analyze the most important statistics of a website or application, such as page views, number of online users, bounce rate. All these data are fundamental to implement changes in the website and thus improve traffic and therefore the sales of a product or service. Of course, to be able to use this platform you must have basic notions about web analytics. Of course, to be able to use this platform you must have basic knowledge about web analytics and most likely you will need the help of a programmer to do certain tasks such as installing the Google Analytics tracking code. However, it is a tool that you can learn to manage in a short time. In addition Google offers some free online training that will allow you to get the most out of it.

Cons: Some metrics are very similar and tend to confuse when doing the analysis. I think they could improve the definition of some parameters a bit.

A must-have for any website.

Feb 17, 2018
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is so valuable to see, even when limited or basic, demographics and devices used by visitors to my website. Running a small, local, service-based business, it is very important for me to know my area and my potential audience for the services offered. Google Analytics allows me to create an overview image of who is interested in the services and how they discover and access my website prior to engaging in a conversation.

Cons: Without investing the time to fully educate myself on the platform, I know that I have only scratched the surface of what Google Analytics can do for my business. I wish there were a faster way to be exposed to the various elements of the platform but I understand the resources are available to me at no cost. I suggest exploring on your own and if you feel overwhelmed or lost, create time in your schedule to train and properly educate yourself. Depending on your needs, you may discover self-exploration will teach you enough to accomplish what you seek.

Capterra-loader

I've used Google Analytics for several years to manage traffic to my blogs and websites

Jul 12, 2018
4/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like that it offers tips and tricks on how to make your site more SEO friendly. I like that it allows me to see exactly where my visitors have come from and which links are clicked and how many times.

Cons: I wish it were more user friendly for those of us who don't have a ton of experience in this area. I've been involved with SEO for several years but there has been a few years in between my use of this product. It used to be more basic, I guess. I'm glad it's made advancements but it would be nice to have some kind of map for dummies, or something.

Overall: I like seeing where my website ranks and also how many impressions it's made.

One stop solution for all web analytics

May 23, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: - Free - Ease of use - Real-time - Reliable data - Works for both web and app - Demographics of the audience - Funnel Analysis

Cons: - Sampled data, so may not be totally reliable - Advanced options missing or users are not informed about them - Slow to respond

Capterra-loader

SO important for all marketers

Jun 30, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: Google analytics are incredible for understanding how your website is driving traffic and how people are interacting with the site. One of my favorite things to look at is the workflow that people take when going to our site. So for example, after someone lands on the home page, what do they do next? Where do they click? Where do they get stuck? There are ones of insights!

Cons: We work with a lot of co-ops at our company and Analytics isn't something that is easy to teach (well) to someone that will only be around for 6 months. It takes a bigger commitment to truly understand it and master it.

Every Marketer Needs this

Jun 20, 2018
3/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: Google analytics is almost required for everything marketer. It tells you how your website is doing in terms of traffics, pages views, etc.

Cons: It only gives you that much information, and sometimes you just wish you could see more details to address issues.

Good and Free tool for all Sized Websites

Mar 08, 2016
4/5
Overall
3 / 5
Ease of Use
4 / 5
Customer Support
5 / 5
Value for Money

Comments: GA is such a useful tool. I trust this tool the most when it comes getting accurate website traffic trends and discovering which keywords will connect with my prospects to most. I also love the amount of customization you can do with it. You're have a lot of control when it comes to setting user permissions, reports, and creating your own dashboards to view metrics that are important to you.

Pros: 1. Google Analytics gives me insight into the website or websites I am working on. 2. I am able to login and see visitors, visitor behavior, most visited pages and so much more including how long people visit and what pages they interact with the most. 3. It's super easy to integrate code into Wordpress HTML so you basically don't have to understand hard coding to make a website and see how it performs.

Cons: The interface is a little clunky to navigate. It's not impossible so there's not a huge complaint here. It can be a little hard to put the Google analytics code on your blog html, but with some support googling you can't find the workflow to get it right.

Fantastic tool with many possibilities - makes my campaigns and future development more efficient.

Mar 09, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics provides you with so meany features and parts of the application, my favourite being Behavior analysis and the ability to analyse how my users move through my page. It's easily linkable with a website or web app. It's also free. Linking it with Google Tag Manager is great as well, it lets me track so many clicks and other events which help me realise what group is the most engaged on my website.

Cons: Sometimes it's difficult for me to find some filters or link filters with one another (e.g. people on Safari and male only). The design is a little bit old as well.

It's a Given

May 04, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: It's best tool for anyone looking to get more insight into their blog or website. Indispensable tool.

Cons: It can take some time to get proficient if you are starting from zero. It would also be nice if advanced junk data filtering was automated.

For analytics, this cannot be beat.

Jul 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: You can check your SEO, your landing pages, backlinks, link building, how many visits your getting and how long they stayed, etc. I love the source tracking- are my visitors coming from Facebook? From the web? From referrals? Ads? It helps me figure out where my marketing time should be focused, and that's a time and money saver in itself.

Cons: Sometimes it can bog down, and take a bit of time to get to your data. I'm not sure if this is the program itself, my own internet, too many users at the time, or what, but it can be frustrating sometimes. To utilize Analytics, you have to put a code on your website. For some people, their host may not allow them access to the FTP to do so, or don't have a hosting panel that makes this easier. I do wish there was an option to select your host, input your domain and logins, and it could work without having to add the code for those people that can't.

Google Analytics is a robust free web analytics tool

Jul 16, 2017
4/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Completely free web analytics that can track simple metrics (how many people came to the site, from where in the world, time of day). Plus extremely complicated cross platform tracking (email campaign tracking, social media sites, blogs/forums/communities that backlinked to your site, etc). There's automated reporting that can be emailed to all who need the data, plus awesome charts and graphs.

Cons: Not for the faint of heart, or quick setup. The learning curve is tremendous and daunting to most marketers. Ambiguous learning materials and answers that only lead to more questions.

Basic tool for data-driven marketer

May 09, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This is basic tool for each of us who want to know what is the number of visitors or why CR is so low.

Cons: There is no easy way to start with Google Analytics, check for tutorials on the internet and it will be much easier for you!

Wow

May 05, 2018
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: In my role I need only the most basic analytic information. That said, GA has every conceivable metric imaginable. Slices, dices, parses and spreads data like nothing I've ever seen.

Cons: I know that for people who live in the world of analytics, GA has some shortcoming, but if you're in a role where you just want to see what's working and what's not, this is the app for you.

Lots of functionality, hard to use

Aug 09, 2017
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
2 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Easy to set up on any webpage / website. Lots of different functionality available, like the ability to run data tests across multiple pages. Excellent user management and user rights control. Very useful feature to set up automatic email reports, saving me time as I no longer have to constantly send reports to staff members.

Cons: Some features are hidden deep within the user interface. Not easy to disable the automatic email reports, so users still receive them when you don't want them to. A lot of features are hidden behind a pay-wall, requiring a premium account.

The kind of Analytics for small enterprises. Very good program

Jun 05, 2018
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Of course Google Analytics is the king of analytics programs if you are a start-up. Once you get over the steep learning curve, you will be able to see amazing things from traffic of your website that will let you take very informed decisions for your business.

Cons: The con here is that it is very hard to learn how to use this App. You will most likely spend many hours trying to understand all of its features. I suggest that you spend some time watching some videos to get acquainted with it before you start doing anything.

This has helped scale my business so well!

Jul 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I love that it gives so much information and can give recommendations too based on it. I love being able to ask pretty much anything I want and find an answer to it

Cons: Sometimes the amount of information is a lot and overwhelming but just have to figure out how to filter what I need

Overall: Awesome, usable information that made my website and marketing better

I've been a Google Analytics fan from day one, easy to use and always works

Jul 12, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics has been a nice tool for me wherever I've been since working in web software. It's powerful and easy to use. There is a lot of documentation out there for it and it gives me all of the information I need to make decisions, changes and to fix errors.

Cons: It seems to cater to platform a little too much. I get lost from time to time with the groupings of properties. I would prefer to just have a single list of properties personally. Once I figure out where the website is I'm looking for I'm golden though.

Google Analytics is a very solid tool

Apr 12, 2018
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Offers a wide range of reports and the ability to export them in various formats. We use this data to create presentations and for further analysis. The interface is easy to use. All you need is right in front of you on the main page.

Cons: If you need more complex and deeper parameters, you will have to go deep into the submenu which will knock down even the experienced user. Comparison of results over time should have labels for general analysis, so it would be much more convenient to change the time intervals for analysis.

A complete and detailed statistics of my visitors

Jun 10, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Knowing where my visitors come from and what they are looking for is very important to me. Thanks to this application I can improve the right keyword creation to continue receiving new visits.

Recommendations to other buyers: If you have a website, you must have this app

There's no better free option for website analytics

Jul 07, 2018
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We love how much data it can give us about our website traffic, what they are doing on our site, which pages they are looking at and when they are leaving.

Cons: It's complicated to setup reports and while there is a ton of data, we often struggle to figure out where to find the right data and see it in a way we can understand.

Tracking website audience hasn't been easier

Sep 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I use Google Anayltics to track who has visited my Tumblr site. There's a link generated that you can copy and paste into your HTML in your website to track audience feedback (i.e. what system they were using, which location they came from, how long they visited the website, etc). Pretty easy to use.

Pros: Definitely enjoy the number of options available to me to view in terms of who my audience is. There is also a live function to see who is currently viewing your website in real time.

Cons: Not able to filter through multiple options over 3+ criteria (i.e. location, how long, and OS used).

Recommendations to other buyers: Just make sure you have a website compatible to use it.

Stands up to Google standards, should be more user friendly

May 15, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Google analytics is a very comprehensive platform with lots of high-end features and functionalities. The insights you can dig out are immense.

Cons: The whole interface is a bit too complex, especially if you are a beginner in analytics and data visualization. There should be a walk through to help new users.

Capterra-loader

Meaningful Insights Beautifully Presented

Jul 03, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics offers incredibly deep insights entirely for free, offering the opportunity to make meaningful and informed decisions as a result. The setup is also easy, and with the introduction of Google Tag Manager maintaining a Google Analytics implementation is effortless.

Cons: It's hard to fault the platform, but one criticism that could be thrown at it is the pricing for Google Analytics 360 is ludicrously expensive, especially when compared to what is accessible entirely for free.

Great for understanding websites and how visitors use the website

Jun 30, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like that it shows me all data associated with website visitors including what webpages they're spending most time on. Very valuable information to have.

Cons: The platform can be a little confusing at first, mainly with terminology, but that fades pretty quickly.

Detailed website analytics and great online training

Jul 17, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Initially I was new to analytics when I first started using Google Analytics, however, Google offers amazing, free training for their analytics tools. Now I feel confident using this product and really get to use (and understand) everything Google has to offer.

Cons: One thing that frustrates me is when I click the Go To Report on a saved PDF, the settings I had used for that report do not load. So I have to manually set the settings up again each time.

Google Analytics: The One-Stop Solution for all Digital Marketing Analytics Needs

Dec 13, 2017
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It's easy to integrate, easy to analyze and has an addictive interface. It gives almost all features for its free plan.

Cons: Could simplify the features navigation. At times it's difficult to figure out the functions I want, especially after upgrades.

An essential analytical software for every online business

May 15, 2018
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
2 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Advanced users' behavior analysis Events tracking Highly customizable Tracking the sources of users' visits

Cons: Quite difficult to handle for beginners No real customer support The analytical dashboard could be more user-friendly

A very effective and powerful analytical tool for your business

Jun 05, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It is a free tool which can be used to get an idea of how well your website is functioning. It helps in tracking the conversion rates, the growth and it is accompanied by a demonstration of how to use the tools. It provides insights into how the visitors of a website behave; you can find the weaknesses and improve the site or the services. The tools are simple to use and understand. It provides graphical data representation, manipulation and filtering data and real-time data reporting. They also provide email notifications and alerts on a timely basis.

Cons: It's not possible to reprocess the data that has been processed. The graphical user interface gets regularly updated, so the users need to stay updated about the new features, etc., they need to be trained timely about usage. Retrieving data creates time lag. The support is enabled only with the premium version.

The most effective way to track the traffic

May 08, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: The tool is very comples which is a great pros, but can be perplexing at the beginning. It is wise to use someone who is specialist to set up all the views, because monitoring goals is very easy, even for a non-IT person.

Cons: It is very difficult to follow all the functions at the beginning. The Academy of Ads made by Google however makes it much easier to understand and set up the account (and all the views)

Powerful analytical Tool

Jul 05, 2018
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
2 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Google Analytics is a very multi-faceted analytical tool which helps me to understand everything I need to about my website.

Cons: There is a steep learning curve involved. It isn't as easy as it should be to collaborate with others.

Overall: It has helped me to better understand our users and the popularity of certain pages on the site. I have also used it to track users as they passed through specific flows, and to watch the increase of mobile users on our site.

Capterra-loader

Every website should have Google Analytics connected to it!

Jun 29, 2018
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Detailed website analytics which are customizable. Real time analytics too. You can't find a better tool for learning about your website traffic.

Cons: Setting up and fully understanding all the details on what this can do is hard for some people. I would like to see more user-friendly tools to share with clients about how to understand this tool.

Overall: Nothing is better for gaining insight into your website traffic and behavior.

I simply love GA

Jul 12, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: * It is a very efficient platform to pull in the data of our websites.
* Doesn't require too many technical skills.
* A basic understanding of it's functioning is all we need to have.

Cons: * There is absolutely nothing I liked least about this software. Every thing is good for me. It provides helpful materials for understanding the implementation.

Capterra-loader

It's really amazing because it allows me to get all the information of what happens on my website.

Jul 15, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
1 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros:
What I like most about google analytics is that it allows me to obtain a detailed analysis of users and campaigns. On the other hand, I think it is very simple to use and that it has very useful and practical tools.

Cons: This software has some characteristics that represent a disadvantage, one of them is that it does not allow you to reprocess or edit the information provided, so you have to be very careful when recording data.

Overall: Since I use google analytics I have noticed that there has been a considerable increase in my search conversions and the sales of my website.

A good analytics tool to track online users or ecommerce

Jun 13, 2018
4/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: A very informative tool that can provide great insight from various different perspectives from geographic to demographic to so many angles

Cons: Not always accurate and if not set up correctly it can provide totally misleading information. It's also not always straightforward or easy to setup. Setting it up properly can be extremely time consuming and / or super costly.

Capterra-loader

Great way to track web traffic

Jul 10, 2018
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: If you want to see what is going on with your website, track visitors and how people are using your website then this is the program to use.

There is extensive amounts of data available that help form great insights on those your website is reaching.

Like all google products the customer support is amazing and the ability to find others who are using this platform to help teach and advise is generally easy.

Cons: There is an overwhelming amount of data that is tracked and you really need to know what you are looking at/for to properly glean.

Like any program of this extent it can take a bit to really understand everything the program is capable of.

It's a must-use program

Oct 03, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: That it's giving me all the traffic data I need and much more. Without it, I don't know what we would do. We're tracking all traffic to our website and apps, goals and audiences. Based on these we then set up AdWords campaigns.

Cons: You need to learn to use it properly because it's a huge program, it can help you tremendously but you need to know how to use it well.

Is a basic analytics suite but not really easy tu use

May 05, 2018
3/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: It is a really good way to star seen only a summary statistics and numbers of your sites. You are could see numbers of sessions, visits, views of site and sources from which your website traffic and you can build a inform about it with the data

Cons: It is not really easy to analyzed the numbers that this tool show you. But with practice you can handled perfectly and analyze how to get better in your website. Of course there are other tools that you can used, but this is the best way to get the most accurate data

Jun 07, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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All the statistics you need to analyze your website traffic

Jul 16, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Over the years they improved the interface a lot and since they produce a big amount of reports, they made a good interface to make it as less chaotic as possible.
Good reporting, can give an oversimplified report up to very detailed.

Cons: The fact that some keywords are not reported makes it difficult to know some seo aspect of the website.

Mar 19, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Sep 21, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Superb app to trace the users interacting with our sites

May 14, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The best tool for the webmaster to take a detailed report of the user statistics that performing acts on the website. Even the real time report can be done on varios filters aspects as per requirement

Cons: No cons at all for this google analytics apps as its comes with loads of features with ease of access of integrations and many more

De facto of website analytics tools

May 19, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: I do not know anybody, who think his/her business even a little bit serious and does not use Google Analytics for the traffic and user-behaviour measurement of website. I do myself also, and recommend it to others.

Cons: For a beginner, the user interface of the administration panel may be look a bit crowded for the first few visits.

Quick snapshot of your website

Jun 13, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to understand, points out errors so you can correct them, great breakdown of your audience including location, time, activity, and bounce rate.

Cons: No complaints except for the fact it takes up space on my phone an I can see the same stuff without taking up space on my phone via website.