Google

Google Analytics


4.5 / 5
1271 reviews

Who Uses This Software?

For any business that has a website and wants to track user behavior.


Average Ratings

1271 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Version
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
  • Support
    Online

Vendor Details

  • Google
  • www.google.com

About Google Analytics

Analytics platform that allows businesses to connect all parts of the customer journey for a robust understanding of customer behavior.


Google Analytics Features

  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

Google Analytics Reviews Recently Reviewed!


Capterra loader

Gold Standard

Dec 16, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Without question, Google Analytics (GA) is the gold standard of website analytics suites, especially since you get so much for no cost. I love that you can track multiple properties from one login, tracking conversions, behavior, visitor origin, exit point, how long they stay on your site, etc. For most people, GA is all you need to understand what is happening on your site, how well your SEO is working, the effectiveness of campaigns, etc. The reporting functionality is robust, and you can export reports to several formats for sharing. Allowing others access to GA so they can get the data is available, although the controls lack significant granularity. But the filtering of data is robust--just about any control you could want in this area is available. And since GA is everywhere, there are plugins for every major CMS that make it easy to implement on your site. I also like the new mobile app, which allows you to track your site's performance easily from your mobile device. Official documentation is robust, and there is no end of YouTube videos, blogs, and articles from third parties to assist with getting the most benefit from GA.

Cons: Data visualization on anything other that the GA site requires a separate service. GA is very complex and with Google making frequent changes to the product, it's easy to get behind with understanding where things are located and how it works. Google also seems to have eliminated one of my favorite features, the heat map, which showed where visitors were going on a page in real time.

Overall: Without Google Analytics, we would have no idea what is going on with our site. We would not understand what browsers are being used, what percentage visit with mobile devices, where visitors are coming from, etc. GA allows us to make data-informed decisions--not guesses--about where improvements need to be made. With each iteration of our site, GA guides menu creation, page layouts, site structure, etc. We are continually tweaking our websites based on the data provided by GA.

Best integration tool created by Google for analytics of websites and more!

Dec 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I have built a website from scratch and to monitor the traffic and analyse the data, I look at a tool that could help me. Google analytics goes far beyond my expectations when it comes to displaying analytics about my website. The simplicity with which I can integrate Google Analytics in to my website code is remarkable. Either using the analytics code or the embed source code options, I can navigate through and analyse my website traffic.

This is really great for SEO purposes too!

It shows me multiple dashboards that help to monitor real-time traffic and their locations from where site and page hits are received.

I am simply in love with the smart and beautifully designed analytics intelligence, that understands and responds to my questions appropriately.

We have different methods to view automatic insights of the website data and observe various generate visuals and reports of the same.

This helps us to track and analyse data periodically and also keeps us updated with different types of users and their access methods like language, location, new or old users, network, browsers they accessed, mobile device, etc. We can also observe the user behavior and set goals accordingly.

Cons: There must be a way to directly highlight the analytics or display the number of users on the website, that have visited the site.

No cons as such as I truly believe this is a wonderful integrated tool and can be used everywhere to track and monitor website data instantly.

Overall: Fabulous creation!

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Best way to track every activity on website

Oct 19, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I have a long history with this software and its really been an awesome journey. As we running a coupon and offers website so I need to track each user's activity. This tool provides accurate and crucial information which can help us to design the best strategies to grow business. Google Analytics has helped us to improve our Search engine ranking by providing actionable insights. The tool provides information in depth which helped us to grow our business more quickly. Most important part of this tool is that it provides real-time users which are really helping to know what user is looking for. Google Analytics also tells about the location, demographics and time user spent on the website. It's a free tool provides by Google so we don't have to take any risk. In this tool, we can also check devices which customers are using to reach us where we can bring some changes in the design. The tool also provides information for every webpage to make your more specific. There are many other important features which really helped us to grow our website search ranking and business as well.

Cons: Tool got multiple features so at the beginning I could understand how to use it. Any beginner must require some time or training to use it perfectly. Every feature provides different information so it's tough to understand at an initial level but after that it becomes a cake walk for everyone.

Overall: when to comes to tracking the website user then this is my favorite and best tool I ever used. Even though some companies are replacing it with their personal software but still its best due to cost-free and accuracy. Our website is ranking high on some keywords and it just happened because of this tool.

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An ally for our web pages

Sep 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Using Google Analytics is essential when managing a web page. Since this tool allows you to have a comprehensive statistical analysis on traffic and the general behavior of our website, free.

- The first benefit of this tool is that it is free.

- It is easy to install or apply to our website.

- This tool is great to have a daily record of how many people visit our website.

- It offers detailed statistics about each of the URLs of our site that are most visited.

- Generates daily navigation reports, visiting hours and busiest places.

- Shows the number of visits to the site in real time on each of the pages.

- It details the average duration of each visit, something that allows you to analyze the contents published there to make improvements.

- Register the bounce rates of our website.

Cons: - I found it difficult to provide access to new users so that they can also review the statistics on the website.

- Only the person who has access can see, online, the statistics that the tool shows. This has generated that in our daily practice only one person must export the reports to present them to the managers of the company.

- If an account is disabled all the registered information is lost. That's why the tool forces us to take care of that initial registration as if it were gold.

Overall: I work in a telecommunications company and we manage different websites. In particular, in our communications management we administer a website that can only be viewed by internal audiences and another site that is directed to the external public of the company and the community in general.

For example, this tool has allowed us, in the case of the internal page, to know the interests of our workers regarding the news published by the company. Knowing what you want to know about our organization and has allowed us to detect that the news that reports on labor benefits, promotions and salary adjustments are the most visited month by month.

In the case of our external website, the tool allows us to visualize that the community that visits our site does so to obtain information about plans and services, as well as top-ups for their mobile devices.

Capterra loader

Best data interpretation & analysis tool for a website to grow traffic and increase organic ranking.

Jul 03, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Google Analytics tool helps to analyze a website in detail in all aspects. Any non-performing page of a site can be improved with the help of google analytics. Landing page optimization in a website for many pages can be done rightly by studying the data using google analytics.

Here are the major pros of this tool:

- Free to use

- Helps to get detail insights for your adword campaign

- Data can be easily exported in excel

- You can add lot of metrics and dimensions in your report

- Connecting to other tools is easy

- You can get to know how people search and navigate your site, accordingly you can make changes or customize your site for getting best results

- You can research the source of your traffic

- You can discover easily what age group of an audience is getting attracted to your site

- This tool helps you to determine the conversion rate

- You can set up goals for your website and can further analyze it

- You can use this tool on desktop as well as on iphones and android phones

Cons: There are no such major cos of this tool. Google analytics tool is too vast and hence it takes a big time to learn this tool. The important aspect of this tool is you should learn to interpret the data presented in the tool. The data interpretation part is the hardest part and once you are able to get it things become easier.

Some other cons include:

- Lot of dashboards

- The premium price is very high

- Sometimes the data is delayed by an hour or more

Overall: To analyze the traffic coming to my website. This tool helped me to improve the websites of many businesses and thus helping them grow digitally. This tool is the best tool for all SEOs for improving the landing pages. Google analytics has helped me to grow conversion rate for many businesses through their website.

Capterra loader

GOOGLE ANALYTICS EXPLORE YOUR TRAFFIC

Oct 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: One of the great advantages of knowing in detail the flow of traffic on our web pages is that it allows you to know when to share the topics, whether you upload an article or new analysis on the same web page or share the links of the website in social networks.

In addition, Google Analytics statistics allow us to know the behavior and navigation of the public that is interested in the publications of our website, which allows us to see how many people visit our website, from which country, from what type of device we visit, how long they stay and what are the most relevant issues of the visitors of the website.

Cons: Although Google Analytics is a great tool and although the interface is quite intuitive, it is not as easy to use as they say, making it a little complex for beginners due to the large number of functions it has, since some aspects are difficult to find and use properly where only the simplest functions are mastered first, only with a little time you get to master the statistics of Google Analytics based on learning about the practice of learning about the trial of error and success, some graphics are missing, as the one that compares the number of visitors in the seven days of the week, as well as the use of more vivid colors in the graphics "is little colorful" although this is clearly a matter of taste, since some users prefer interfaces with graphics of different colors as is my case

Overall: Through Google Analytics, it brings a deep knowledge of the web pages in visitor traffic statistically as well as see the effectiveness of advertising, allowing to recognize possible strategic improvements of all kinds such as: content, advertising, design, use of the site and interaction of content with social networks. All this allows us to refine the design of the website and the use of keywords according to the topic searched by the visitors of the website, which will have better results up to three times better, all this revealed by the very valuable information on Google Analytics statistics sources.

Capterra loader

Ggl Anlyts - hw t mk yur st bttr

Jan 06, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Extremely
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Pros: It s grt tl fr lltng nd nlyzng nfrmtn f wbst usrs. Yu wll s wht gs r th mst mrtnt nd try t mrv thm t mk yur st mr nvnnt fr usrs, t ttrt nw ustmrs - just mrktng bs. Als, Ggl Anlyts hs rrtng ftur tht rlly rts urt rrts tht n b usd t s lltd nd nlyzd dt n lr wy. Th mn bnft f Ggl Anlyts s tht t wrks wth bth mbl s nd wbsts, tht mks lltng nfrmtn but vrythng vry sy. It llws yu t s wht gs r mst vstd nd ultn f yur trff. Als, t ffrs rrtng ftur. Wth t, yu n mk rsntbl rrt just n fw mnuts. Als, Ggl Anlyts hs n ntutv ntrf, tht s grt thng fr nw usrs bus yu n sly us t wthut sl trnng. If yu r lkng fr tll, tht wll hl yu t nlyz yur st trff Ggl Anlyts uld b yur slutn. It ffrs yu t mntr yur st's vstrs nd whr s th mst ultd trff. Als, t hs rrtng ftur. S, try t just bus t s fr.

Cons: Ggl Anlyts hs lt f dffrnt tls tht yu dn't knw hw t rrtly us t th strt f yur wrk wth ths sftwr nd ftr tht, yu usully frgt but thm. S, t hns tht yu us svrl funtns nd yu nd t lk fr slutn bus yu n't rfrm th tsk, but vrythng yu nd t rmnd tht yu frgt.

A Must Have For Website Owners & Developers

Dec 31, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: With all the other ways of measuring online traffic, Google Analytics is still one of the most reliable platforms around. With this platform you can see historical and real-time traffic data, the sources, bounce rate, and how visitors are navigating through your site. Two of the best features of GA are the ability to set up goals to measure whatever online conversions are expected from the site and the dashboards which can also be sent out as scheduled reports. GA simplifies the site monitoring process by presenting a clean interface which can be customized to show whichever metrics are most important to the site owner.

Cons: One annoying thing about Google Analytics is the way how linking between analytics and a few other platforms is handled. Users who want to link a GA view with some other platform must have admin rights on both and be logged into both at the same time. This is fine if all the properties and accounts belong to one person but when you're working with clients customized it can get tedious. Some level of trust must exist as one party must give the other admin access (even if only temporary) to make the link,

Overall: Google Analytics integrates with just about every web platform we use to enable us to do real-time analysis of what was going on with the traffic on our sites. The built-in scheduled reports feature helped us save time while also staying up to date with the traffic and conversion patterns on the site.

Excellent Tool!

Oct 29, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Search Engine Analytics for the best and most-used search engine in the world.

This is data driven reality for your site and an absolute must-use for anyone engaged in online commerce. You will know who's visiting your site, what they liked and why they found you in the first place.

It's easy to use and incredibly well-documented. You can get yourself certified to use Analytics through a Google training program and people can and do build careers out of this.

It integrates into Google Adwords, Webmaster Tools, and even with your shopping platforms like Big Commerce.

Cons: It has been said that if the service you're using is free, then you are really what is being sold.

Google is the best, but part of that is because it is the biggest - the same data it is collecting for you, it is collecting about you.

There are a lot of privacy concerns and the overall idea of Google as a monolothic Big Data entity, and using Analytics is directly feeding into it.

The price of getting all this data for free is the cost of giving up all that data and more, also for free.

There are a lot of obvious privacy and security concerns here - for most people, this is an acceptable cost of doing business. If privacy and security are major concerns for your operation, however, don't get anywhere near this.

Google Analytics - a must have for everyone owning a website!

Jan 14, 2019
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

2 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics (GA) is free* to use and offers a ton of nice features. You can view your website visitors data in realtime, make visitor segments, track how many people visited your website in a certain timespan, how succesful your online campaigns are (Google Ads, Facebook, Twitter, Instagram, Reddit,...), how your visitors browse your website (phone, tablet, computer) and more.

Google Analytics is very easy to install, most online platforms like WordPress, Wix, Shopify, Squarespace, Magento and many others offer a plugin where you just need to add your GA user id and you're good to go. More advanced features like e-commerce data are also very easy to install and start tracking.

you can use Google Data Studio to create stunning reports.

It is a must have for every business owner with a website!

Cons: Google Analytics can be a bit overwhelming at first, because of the nearly endless possibilities. They do have starter guidance in the form of tutorials, but if you need more in-depth information you'll need to either browse the Google forums or just use Google or Youtube.

Overall: Google Analytics gave me great insight into the demographics, behavior and flows of our visitors. It allows me track how succesfull social media campaigns are so we can continue to improve them.

A must use tool for the majority of websites

Nov 02, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Best thing is that it's free and basically easy to set up initially. You don't need developer knowledge to use its basic features and you get a lot of value - understanding your audience and customer behavior. You DO need however some coding experience to use advanced features as tracking specific user actions on website, setting up goal funnels, implementing e-commerce tracking, cross-device tracking, using custom dimensions, etc. This however is well explained in Google analytics developer documentation.

You can link to other Google products like Google Ads, Google Search console and Google optimize to get more data into Google analytics.

Another helpful feature is the offline data import - which can help you import for ex. CRM information into Google analytics to help you make better analysis of conversions and customer behavior.

Cons: It really takes a lot of time to master and get the maximum of the tool.

There are some limitations like data sampling in reports or other features which are missing in the free Google Analytics but you can get with the Premium (Google Analytics 360) - which is really costly.

The free version also has a limited number of goals, custom dimensions, custom metrics you can set (20 of each).

A Must Have for Anyone Who's Trying to Understand Their Website Audience

Jul 13, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: Google Analytics gives an in-depth understanding of the type of traffic you are receiving to your website. From real-time visitors who are actually on your site, to a comprehensive year over year comparison of the quality of traffic and conversions, you can find it all in Google Analytics. When you are developing your website, it is extremely important to ensure that you are tagging events and actions appropriately, but if Analytics is set up on your website correctly, it's an absolute game changes for helping you understand your website audience.

Cons: While you can learn an immense amount about the traffic that's hitting your website from Google Analytics, getting certified in the software can be a bit time consuming. Having worked through the process with both technical resources and marketing resources, I've found that both struggle in certain areas of the certification -- the technical resources struggling in truly understanding (or caring to understand) the numbers and the marketing resources struggling to understand the implementation process (tagging, events, actions, setup, etc). However, once the software is in place, there is no denying that it's incredibly helpful for everyone involved in a website project/business of any kind.

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Analytics is a Must-Have for Any Business, Small or Large

Nov 08, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is a must-have for every business owner, blogger, and web site developer. When running an ecommerce site, it's critical that you know exactly where your visitors and conversion are coming from so that you can optimize your content to meet your goals. Analytics is a free tool from Google that lets you do just that. After placing the tracking code on your site, you can have a live view of who is on your site, where they are from, the device that they are using to view your site, and the pages that they are viewing. Dive in deeper to analytics for more critical information such as customer acquisition, behavior, referral source, keywords used, and more.

Cons: Since my store is hosted on BigCommerce, I had a very hard time getting my ecommerce data flowing when I was using the tracking code provided by Google. As it turns out, BigCommerce sites need some extra code to be added in order for your ecommerce data to properly flow. Once I figured that out, everything worked perfectly.

Overall: Google Analytics is a critical tool for the success of my business. It has given us invaluable insights into our customers' behavior which in turn, tells us how to improve the functionality of our site.

Basic analytics suite for all the businesses

Feb 01, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Google Analytics is basic and it should be the first analytical asset in your portfolio. If you would like to see only summary statistics and numbers, Google Analytics is exactly what you need. You are able to see numbers of sessions, visits, views of site and sources from which your website traffic came. Moreover, you are able to setup event tracking and see for example, how your button performs, or how people are downloading your PDF document.

Pros: It has many functions and features - my favorite is Enhanced E-commerce. Thanks to this feature, you are able to measure how well your e-shop perform - what are people buying, how many conversion/transactions day did and what are your revenues. It's very useful for every e-shop. Than possibility of event tracking and goals, the set-up is a big plus. Another pro is, that Google Analytics is commonly used - so you will find many guidebooks and how-to manuals. And in the end - it's free.

Cons: The limitation of Google Analytics comes to the discussions when you would like to measure more user-focused interactions. I mean, if you would like to see, what particular user is doing on the website, which button did the user click on. Yes, they have in Google Analytics user-id feature. But it has also limitation - you are not able to assign user activities before he was logged-in to his/her account.

Recommendations to other buyers: For e-commerce and normal website it's really useful tool. If you would like to have more user-based analytics, go for something else.

Powerful and a huge help for our traffic and SEO!

Sep 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It tracked and analyzed most of the information and data we needed for our websites (which are all used for different purposes: media outlets, ecommerce...) It's super useful for us to learn our audience and their behavior and from their we could increase our traffic, we even linked and used some small trick to get it analyze all different sources our traffics are coming from. It's especially helpful for our ecommerce store when we could track which products customers are spending time the most on before buying in order to improve our marketing and thus increase our sales and profits. 100% recommend!

Cons: It would be cool if there's a feature to group the websites to one dashboard and compare their performance. We have a very long list of websites on our GA account and that to see one by one is pretty time consuming, especially ones in the same service industry. But that's only a tiny complain compare to a huge benefit it brings us!

Overall: We're satisfied with Google Analytics and all the data it brings us within clicks. We love it that it has real time tracking as well! we love paring it with Google Data Studio for client presentation or team meeting! Awesome product and is a ease to use!

Capterra loader

Google are amazing

Dec 13, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's really exciting to see how your work is having an effect in real time. I love using the Calendar toggles to try and work out what I did when to bring the traffic onto our platform.

This type of software is a million miles away from the natural techinical ability I have. Every time I build a new website the intergration abilities are getting easier and easier.

Cons: It's really hard to keep a product that can do so much for experts and that intermediates can also enjoy without getting over whelmed. There are a few things I'd like to work out that don't really present themself well. present obviously to me. I would like to create tracked links easier, like bitly, just put the url in and off you go. I know it's only a matter of watching a few toutorials but when your going at a million miles an hour it's hard to know what to invest your time in understanding if you can't see the value at the end of the tunnel.

Overall: I think it's been a bit frustrating because I can see all these things I want to play around with but don't have the time. But on the other hand it's an invaluable tool that I couldn't do without. I do respect Google for giving this software away for free -100%.

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Google Analytics, A Must for All Website

Dec 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Google Analytics provides the most useful data to website owners, marketing professional & the decision makers to analyze & interpret data to take a better decision and to improve results. Google offers this tool for free and it's easy to implement. Once implemented this tool will give you the daily users action on your website. We can study user behavior, navigation, customer action and many more from Google Analytics, this always help us to understand what's working and what's not. The real-time data is just awesome. Google also provides mobile apps for analytics that one can install and track the performance.

Cons: Though it tracked data in real-time still many reports are delayed by an hour. The premium version is very expensive. Most of the time we can see Google Analytics unable to track the keywords accurately.

Overall: I have been using Google Analytics for more than 10 years now, used this tool for E-commerce portal, lead generation sites and found it as an excellent tool that every marketing person need on a daily basis. Google analytics makes our job easier as it provides the option to customize various reports and schedule it.

Capterra loader

My best web analytic tool

Oct 10, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google provides this tool for free which helps me track real-time stats on my website. The dashboard is easy to understand and you can add a lot of metrics and dimensions in case you're doing a report for your client on their site. It is easy to set up, no hassle at all and the fact that you can integrate popular online marketing tools with Google Analytics make it a must-have tool for any online marketer. Getting to know my most popular pages, where visitors are coming from, the devices and browsers they are using to visit my site is very important to me...and Google analytics helps me with all these.

Cons: As internet marketing is becoming more diverse, I think websites require more insight than just what Google Analytics can offer. Even though it tells you where visitors are coming from, pages they land on, devices they use, demographics and so on, it doesn't really explain what visitors do and why they do it.

Overall: I have quite a number of websites. Some I own and some I manage for clients. I use Google analytics app on my phone to check real time stats. It's a freemium tool that I'll recommend any day.

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"A powerful tool that allows you to know the reality of your competition and your market segment thr

Aug 31, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This tool allows an in-depth analysis of the needs of each company and its users seen from an online interactive statistical analysis, so the tool allows the user to learn based on the statistical tables in a smart way how to act in response to the needs of each of the market elements that intervene in its specific setor, the company that does not have this role of Google loses competitiveness in the market as it offers the option of knowing what are the essential elements that are making our competition and that are published on websites that are vital elements for the prosperity of our business

Cons: The difficulties that the application has in my opinion is that Analytics is designed to work with advertising products this can generate false and erratic information because if what I want is to promote my company I will not incur in placing negative data. On the other hand, the interface for loading documents and shareable reports depends on the Internet service providers and the software used by the different users, generating difficulties in sharing these resources.

Overall: It allows predicting the activities of the competition from their activity on the internet and through their data predict consumer behavior as well as cost structures and other resources.

Capterra loader

Google Analytics is the best for me

Nov 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
Likely

Pros: Google Analytics is the best analytics platform I have used and still using. Being a blogger and also an internet marketer you need this to be able to track your visitors behavior in your site. Since I started blogging in 2012 that was when I started using analytics then using blogger platform and later when I moved to WordPress platform I have to install the Google Analytics plugin because it is the best for me as it comes with all the tools I need to track my visitors behavior, visitors gender, location etc. Google Analytics is one of the best analytics software out there.

Cons: I have not really seen any lapses during my time of using Google Analytics except for some time that there will difference in the recording between my WordPress platform analytics and my Google Analytics plugin. But still I trust the record of Google Analytics more than any other analytics software because it is very accurate and show in-depth analysis.

Overall: During when I have been using Google Analytics I have never really seen any software like that which can perform all the functions that Google Analytics perform.

Google Analytics is the best way to get the most accurate data

Mar 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Google Analytics provides us fantastic data about users who have visited our platform on an average level. Letting us know personal data like what mobile phone they use, their ISP provider, an average gender of web visitors, etc. The eCommerce tracking with Google Analytics is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically for that campaign. We use Google Analytics to get insights into our visitors to our websites behave on a daily basis and the key characteristics of these visitors. We use this information to analyze steps to improve our service.

Cons: In order for Google Analytics to measure the most accurate data, it requires you to put a code on your website. This could be hard sometimes especially if the user is not a person who is familiar with coding. Also, Accessing Data sometimes takes longer than expected.

Excellent Free Analytics Software

Oct 25, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: - Works really well and does not generally cause site load problems

- Gives excellent useful data from site visitors and allows for you to run reports on history of the site

- Allows you to filter data based on your needs and export information for custom reporting

- Now shows if you have active visitors and what page they are on

- Click path reports are nice to see how users are entering and then interacting with your site

Cons: - Make sure you don't install Google Analytics code with Google Tag Manager code as it will total mess up your numbers and site time visits.

- Customer support is nearly non-existent. It is a free product, but it is worth mentioning

- Not as user friendly as other software

- Google likes to change the interface without notice and without instructions on how to use the new one, which is a pain. They don't do it terribly often but when they do it stinks.

Overall: I love Google Analytics and can't even remember the last site I have run that didn't use it. It is free and offers good insight into the type of visitors your website is gathering. They have continued to improve the product over the years and it has really stepped into its own in the last 2 years or so. I still recommend using other more advanced paid services for busy websites or e-com sites, but for normal small business Google Analytics is often all you will need. There is a ton of free online support for how to use the software which is nice considering you can't call Google with questions. That said, it is free and there is nothing to loose in trying it out.

Capterra loader

Standard Web Analytics Platform for Insight and Data Gathering

Dec 19, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Google Analytics is FREE, and integrates quickly and readily into other Google Suite products (Ads, Data Studio, DCM, DBM, etc). Extensive Google and community documentation mean that if there's a problem, you can likely find a bunch of solutions and insights from other users. Data exports are clean and ready to analyze, and customized reporting is awesome.

Cons: It does model information (when dealing with lots of analytics data), so it shouldn't be considered the absolute truth of web analytics. Trouble-shooting can be challenging, and full deployment in ecommerce, landing pages, etc., can be tricky if you're working with a bunch of people. It is powerful and well-documented online through third-party users, though Google customer service isn't responsive or usually particularly knowledgeable (it can be frustrating getting any kind of useful answer on a problem)

Overall: I've used Google Analytics as a digital marketing specialist and data analyst for years. It is used industry-wide to understand traffic patterns on a webpage, gauge campaign performance, and understand how people interact with and use a website.

Evryn wh wnts t strt t dvl thr wbst nd grw must try ths rdut

Dec 17, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Evryn wh wnts t strt t dvl thr wbst nd grw must try ths rdut bus bstng th flw f yur lnts bgns t th mmnt whn yu ln strtgy, nd t d ths yu nd nfrmtn nd t hv t yu nd ths srv. W r nt vry bg mny but w stll ndd ths nlyts, nd f urs w dd nt wnt t wrk wth n-nm mny wth unvrfd srv, s w wr vry surrsd tht vn smll mny n rt wth Ggl. Ths tur f th bg mny rtd fr m nd my rtnr th nn tht wrkng wth thm s s xnsv, nd w wr dfntly shkd t fgur ut tht th smll busnss n wrk wth thm fr fr nd n th mmnt f nd just buy th rmum vrsn.

Cons: Smtms just rgrm s rlly buggy. Fr xml, whn yu swth frm n vw t nthr ll th dt nd hnnl fltrs just dsr. t`s rlly nnyng bus yu nd t st ths fltrs gn. In gnrl, thr r lt f smll bugs tht r nt rtl.

Capterra loader

Useful across my organization.

Dec 06, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Google analytics is very easy to setup on websites for most persons ,even for people who have very basic technical knowledge like myself.It is dynamic and thus provides real time information about activity on our website and mobile app.

It is free,at least my organization uses the free version to great effect.It is remotely accessible too from multiple locations and device types,provided I am able to login to the associated gmail account.

Cons: As uncommon as it is to say this about any Google product,I think navigation is the major bottleneck I have come to associate with Google analytics. It is very difficult to find ones way around this program ,primarily because it is overly clustered together.It does not probably matter how long you have been using Google analytics,everyone seem to miss their navigation one way or another with this tool.

Overall: Google analytics is used by multiple departments in my organization ,with the primary goal of better tracking our website and mobile app. stats .By leveraging on Google analytics,the marketing department is better able to measure the effectiveness of marketing strategies and approach , the development team uses analytics to measure key technical stats like mobile compatibility of pages ,average load time etc

Google Analytics, My Reliable Website Analytics Tracker

Sep 04, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Ever since i started building websites for clients and also monitoring clicks from various platforms to the website, google analytics affords me the avenue for a more robust reporting of web visitors than other analytics trackers online. Also Google analytics makes it easier for me to create and customize filters and give real time overview of activities and traffic on the website. I can also create additional profile for members of my digital marketing team to analyze on the go. To top it all, it's free and not paid.

Cons: Some of the downside i have encountered with google analytics tool is basically the complex advanced customization which makes it hard for a newbie to understand and also using google analytics i sometimes encounter on some of my clients websites with huge traffic, there are data issues and doesn't reflect on the site overview.

Overall: Google analytics helps me a lot in my digital marketing and search engine optimization services as I can measure real time the traffic statistics and also the source of traffic to a website

Capterra loader

A great free service for knowing your audience on youtube

Dec 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: While this Analytics also works on websites, it's especially useful If you're just starting out on youtube and are planning to be in for a long run. I would encourage you to use this service as this tells who your audience is and what kind of content they're most engaging with.

Analytics also tells you all about your audience's age group, their watch time on every single video, where they're from and how your video(s) ranks in search results. You really need to know what's working and what isn't and all this data can be helpful while planning the direction of your channel in order for it grow successfully.

My top features of Analytics are:

1. Insight into your Audience

2. Where are the most most users coming from

3. Ability to see the sources which drive the views

4. Real time updates of everything mentioned above

Cons: Nothing bad to say as it only helps us to grow and be better at what we do.

Overall: It's been great getting to know the audience and what they're preferences are.

Capterra loader

Google analytics is the ideal tool to gather information from websites, blogs and social networks

Sep 06, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: This web analytics tool provides a large amount of data and metrics, allowing users to track in depth what happens on their web pages. Google analytics generates detailed reports on the number of visits, the sources of traffic, the duration of the visits, the sections preferred by the users, the keywords used, among others. What I like most is that it is completely free and very easy to use, it also allows you to customize the reports only with the information that the user wants to know. The data and analysis it provides are completely reliable and accurate.

Cons: This tool works with javascript and this can harm users who do not have this function activated since they will not be visible to google analytics, it is also a bit complex to use and understand their operation.

Overall: The experience has been truly rewarding. Google analytics provides truly useful data to understand the behavior of our users and provides reliable analysis that facilitates decision making. I have implemented it several times and my clients have been totally satisfied.

The ubiquitous integration for website analytics

Dec 29, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: It never hurts to have Google Analytics monitoring your website. The fact that almost every web design, SEO, and marketing software/platform integrates with it speaks volumes. Not to mention, Google controls 2/3 of all internet search traffic - you would be insane not to use the tools they give you for free! Plus, it integrates with Search Console and a handful of other tools from Google that can give you a 360* view of your website, what's working, what's not, and where you need to focus your attention to improve.

Cons: There's a pretty steep learning curve to the software and trying to find the right answer to a question can be a bit confusing and hard to acheive. While there is a decent user community to ask for help & Google has made some changes recently to address this, there could be an easier, more layman-friendly way to present the info.

Overall: We've successfully been able to plug gaps in website coverage and boost traffic to our website via both organic and paid traffic using the tools that Google Analytics provide.

Google Analytics - Stop Reading Reviews and Use it

Dec 05, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
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Pros: Google Analytics is an excellent way for us to determine a number of different statistics about our websites. It helps determine the pages people visit, how long they visit, and what they are aiming for. We can configure goals that let us know if they hit the pages we want them to hit.

It helps determine who our visitors are. Are they finding us through searches, referrals, or if they launch our website directly.

All this data helps us to figure out the best experience possible for our users, which hopefully means good outcomes.

Cons: Well, in a way, analytics is kind of "Big Brother." We can see quite a bit of details (anonymously) about our visitors. This is the type of information your mother warned you about :).

Like many Google interfaces, they can be a little sluggish.

Information can be delayed, and some shared IPs that source a lot of traffic can give confusing results (or incorrect geographic locations).

Overall: Google Analytics is a must-have for any website. It gives you a tremendous amount of detail so you can plan accordingly. Are people not hitting the links you want them? Why is that? How often are they looking at various content.

In the past we relied on "hit counters," but this is soo much more than that. Not enough social networking sources, focus on that. Weak search engine visitors, focus on that.

Not reaching our goal URLs? You'll find out what's working, and whats not working. Which is what you really need to do.

The only Analytics service I use

Sep 20, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: The user interface is easy to use and the reporting customization is vast. Being able to understand my web traffic and user behavior, where they visit the most on my website, and what brought them there is powerful. I regularly use the app on the go and it allows me to monitor traffic. Real time traffic is probably my favorite tool as it allows me to confirm consistent trends over time and throughout the day.

Cons: It would be great if it allowed me to roll up the results of multiple properties. With more than 30 websites in an account, I have to manually check each website traffic and add manually to determine total traffic. I know there is an expensive option to get that feature, but it would be great if that was available on the standard analytics.

Overall: Overall, analytics has allowed me to make adjustments to my website for better optimization and user experience, and allowed me to compare historical and present performance to ensure I am growing my traffic. It's a great tool that provides a lot of value and I highly recommend it on every website.

Capterra loader

Analize This!

Dec 05, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

1 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Google analytics allows you to review real time, digestable, and useable data about end users interfacing with your website customer interaction. You can build reports for how they find you, when they find you, and what they do once they find you. No other tool offers the level of viability and compatibility.

Cons: what other options do you really have? Like most google products they are the only viable options in the space especially if google search is a large part of your analyzation equation. My biggest problem with Google as a whole is they understand this better than you do and approach customer service and support accordingly. They know they are the only game in town and will accept your money but cost focus the entire process into automation. Without issues or complex problems the process mostly works. On the other hand if you have outside the box atypical issues Google stands for "good luck with that"

Overall: we build websites and Google analytics is an invaluable tool for our customers

The best way to monitor success and data and improve sales

Oct 21, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
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Pros: Analytics is great. It has a steep learning curve but there is so much documentation out there and free resources that even the least Google-savvy user can figure it out. They are also constantly improving their documentation via the site as well as the myriad third-party sites out there that specialise in it. So once you get your head around getting the code on your site and start monitoring you can see the borderline creepy information about your site visitors in-depth, you can customise your sales funnel, tailor your content and myriad other things all by understanding the traffic that touches your site. This is an invaluable tool for anyone in web development.

Cons: For those new to the industry the learning curve and gettign set up can be more than a chore, but once you have seen a video or two this thing is a synch!

Overall: Overall, all of my clients successes are indebted at least in part, to Google Analytics. It's an invaluable tool that should be used by every site on the net.

Very useful for marketing

Oct 28, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: As a digital marketing executive, I get a lot of useful information from Google Analytics. It shows me real-time usage of the website and a lot of historical data. I can find out how many people visited certain pages, how engaged they were with the content and if they moved on to other pages. It lets me measure conversions, channels and really just about everything you'd want to know about your website's performance.

Cons: There are a number of disadvantages with Google Analytics, some of which can't be helped:

- People can clear their cookies, which means they will count as a new user when they re-appear on their site (the same will happen if they come from a different device or browser).

- If a user only visits one page on your site, Google Analytics won't be able to record a session duration time (it relies on the visitor clicking through to another page).

- You need large quantities of data to get the best use of it (with smaller sets, the numbers can be distorted e.g. friends and family visited your site).

Overall: It helps me do my job more effectively - you just have to put some effort into learning how to use it.

Capterra loader

Google analytics provide every possible feature for website traffic analysis that really helps a lot

Aug 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: 1. Tons of feature that I can read, work on them and make my website even more efficient and make more money.

2. Analysis of website traffic by gender wise, age wise, location wise and what not.

3. It monitors website as well as app.

4. For every feature corresponding they gives a brief about it so that I can use them efficiently without going through learning phase.

5. Report provide in format like bar, graph that is good for visualization.

Cons: The great number of feature an become overwhelming for some.

interface is easy but need time to grab.

if you have crowd on your site than upgrading to analytic cost money too.

Some time slow.

rest all is fine.

Overall: It's best analytics tool that provide such feature at almost no cost so I don't have to spent big amount of money to analytics and I get benefited.

Simple and easy to grasp, there is no need to provide training and hence cost reduces.

it gives Insight of website so that i can make enhancement to particular page or start of ending page.

Th wrthy nd vndtd h fr yur mny

Dec 05, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Wht n I sy but Ggl, thy knw wht thy d n ll thr srvs, s ftr lunhng thr dgtl nlyts systm I fgurd ut tht ll th thr srvs whh I wrkd wth bfr wr just th dust n mrsn wth ths n. Evrythng s dslyd t yu th rght wy nd th vry nvnnt rdr. All th nfrmtn s rsntd yu fully n n srn, th numbr f urrnt vstrs, vstrs r dy nd s n, n lgs nd smlr stuff bus t s Ggl nd t s nt rmssbl fr thm s I m qut stsfd.

Cons: Thr r svrl wys t s yur sttst nludng dgrms nd stuff lk ths, hwvr, thy r nt hngng fr qut lng rd f tm nd I s lnt wuld lk t s sm mrvmnts, sm frsh ds n ths drtn, f urs ths s gd tht ths systm s stbl nd s n, but f thy sty n n l ll th tm thy wll vntully bgn t rll dwn.

Capterra loader

The best analytics software.. and it's essentially free!

Nov 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Google Analytics is in a league of it's own; unless you're a large agency, you likely won't surpass their free tier, and Google does a great job of not holding out on any features in the unpaid version.

The best thing about Google Analytics is the integration with other Google products. Within seconds, you can link external data such as Google Webmaster Tools, AdWords, Google Tag Manager, and more - Providing additional data an insights for your campaigns

Cons: There isn't a whole lot to dislike.. The biggest (small) complaint would be the lack of data attribution from web visitors sourced from Google organic search. There's been a longtime bug where a users search query will always display as "Not Set", leaving you blind when trying to source your organic search traffic.

Overall: We implement Google Analytics in all of our web apps, mobile apps, and websites. It provides invaluable insight into traffic, user interactions and conversions, among other metrics.

A software to track your business website insights

Oct 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: As we all know all the Google products are awesome and user friendly. One of them is Google analytics for business. It has a lot of features. It has utmost importance in the field of digital marketing. To track the traffic of a website, source and medium from where the traffic is coming, keyword that visitors are using to look for your business, no of clicks you are getting for a particular query etc are the features offering by google analytics. Apart from this you can check for real time users, you can check their country and the page they are visiting. You can check analytics and visits for your paid adwords campaign. There are more features that GA is offering. Simply amazing tool.

Cons: All the features and functionalities is good in this software. I did not find any negative thing in this software.So, no negative feedback.

Overall: Overall I had a great experience with Google Analytics. It helps a lot.

Web Analysis by Google

Dec 12, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: The main benefit of Google Analytics is the value provided by having actual detailed site metrics for all traffic visiting and leaving your website. The non-paid version of Google Analytics is still sufficient for most small to medium sized businesses to gain value without considering the need for more advanced, paid features.

The standard features include real time data, custom reporting, and traffic flow visualization as well as integration with AdWords and AdSense.

Cons: The price increase for paid features is significant which may act as a barrier for smaller organizations. Initial setup may require some planning to gain maximum benefit from the service. Each organization should use one Google Analytics account with each sub-domain broken down in a hierarchy as opposed to using multiple accounts and segmenting site data. Customer reports and dashboards are needed to make management feasible.

A trusted source who is always at or near the top in delivering trusted results

Oct 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: If a little bit of knowledge is a dangerous thing, then Google Analytics can make you dangerous more quickly than any of their competitors. While it's known that Google is the leader in "Search," many don't understand how fascinating it can be to investigate the inner gears of organic search and how it delivers results in our everyday searches. Google Analytics provides a thinly veiled window into the algorithms behind Google's search engines.The tools available in this software are easy to use and can provide a multitude of rabbit holes to get lost in for those interested in organic search, or just for those trying to understand "how does this whole internet search thing work anyway?"

Cons: For those trying to make decisions about what to do with the vast amount of information provided within the Analytics results (i.e., how can I monetize this?) , it can be overwhelming about WHAT AM I ACTUALLY SUPPOSED TO DO WITH ALL THIS INFORMATION AND ALL THESE CHOICES? It's not really a knock on the software, just a testament to Google's once again insane ability to offer what seems like an INFINITE amount of choices in a finite world.

Overall: User friendly, robust software that has multiple implications from the novice beginner to the experienced White Hat SEO

Capterra loader

Awesome and great analytics tool

Sep 25, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Various metrics and reports

Integration with Adwords for easy tracking and measuring the performance.

Goal tracking helps in undertanding, which channel is performing and giving results.

All basic metrics - page views, users, new visitors and many more help a webmaster to have a complete picture of the website data.

Google Tag manager helps to deploy single code on the website to track multiple data sources. Awesome!

Every website should have two analytics codes deployed for data validation. If you have money go for another paid tool and see how both the data are tracking.

Cons: Visitor level tracking not possible

Cannot view the customer journey towards a goal.

Need to have more data clusters identifying customer details.

Many paid tools provide lot of data about the visiotrs on the websites

Overall: This is like blood for a website, you have to have it on every website to measure the performance.

Thanks to Google Analytics, I can now understand my website's performance and my audience better!

Dec 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Google Analytics is a powerful tool that helped me improve my website and to understand what my audience wants. I can access a lot of useful data to see the behavior of my site's visitors. The bounce rate data is very important, it shows how long my visitors stayed on my site. A lower bounce rate means my articles or products are good.

It also shows my monthly traffic,users and sessions. I can monitor if my website is gaining or losing traffic. I can also customize the report so it only shows what data or date range I want to see. Overall, I think that every website needs Google Analytics. It will definitely help you to improve your business.

Cons: Google Analytics is not that easy to learn. Users will have to spend time to be able to fully understand all of its amazing tools.

Overall: I am blind without it. It is a significant tool to track my website's performance.

A must have for anyone with a website

Jul 18, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: It provides valuable insights for free that you would otherwise have no way of knowing. Being able to track page views,Number of users and their demographics,At the time spent on that page all for free, Means anyone with the website should be able to value will insights and see what's working. I tell everyone that at the very least they should have Google Analytics installed on their website to track user data, even if it is simply out of curiosity

Cons: Some parts of this program are hard to understand. I also see a lot of fake traffic that I haven't found a way to block out or exclude from reports, One of the good things about Google analytics is all the features it has ecommerce and event event tracking but this can also make it hard to understand all the things it can do and perhaps make it more complicated than it has to be. I wish Google would make two versions or an option to unlock all the features and an option to make things very simple and only show the basics for casual website owners.

Overall: Valuable insights to user behavior on our clients websites, such as number of page views, countries that users come from, sources of traffic, and networks of users. This let us double down on content like blog posts and info letters that people tended to gravitate towards.

Capterra loader

The one and only analytics tool I ever needed

Nov 14, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I was always of the impression that analytics tools were quite expensive and the more data you needed about your site's perfomance and about users landing on your website, the more cash you needed to shell out. That was until I discovered this tool given by google completely free of cost. It helped me analyse traffic to my site, the devices they were on, source, bounce rate, conversions and so much more. I even got suggestions from Analytics about possible changes that could improve my site for users. It is an awesome tool and everybody who has a website should most definitely use this.

Cons: Okay so this is not somehing I disliked but was definitely a bother. Though Google does its best to have a pretty good UI, still the application is quite complicated for beginners and could take some time to get used to. Its huge and there are so many sections. Maybe Google should think about having a stripped down UI for complete beginners who can shift to the full blown UI when they get the hang of it.

Capterra loader

Best Tool for Tracking your Website Results

Sep 26, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
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Pros: It's been really awesome using Google Analytics to track my website results. Since I connected the Google Analytics to my website, I am now able to track the most important aspects of my website. Some of data Google Analytics helps me track include: checking visitor flow(hourly, daily, monthly) to your website, checking the average time someone spends on your website, checking on what technology visitors are using to access your website(phone, computer, tablet) and which browser visitors are using to get to your site.

Google analytics is also free of charge. I don't need to pay anything to Google to access the service.

All this is good data that helps me make frequent changes to improve the performance of my website.

Cons: The problem with Google Analytics is that though the tool is free of charge, there are a number of limitations. For example, there is a maximum number of goals you can track using the tool. In the event that you need to track more goals, you are not able to.

Another challenge with Google Analytics is that you have to give Google access to your website for tool to work. There is fear that Google could misuse your website data.

Overall: Google Analytics is a very helpful tool for your website. I have been able to get a lot of useful insights from the tool. I would recommend Google Analytics for anyone with a website. It's a good tool to have in your corner.

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Google Analytics is the STANDARD for Analytics - and It's FREE

Sep 06, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Pros: Google Analytics has supplanted more established more established, server-side analytics packages and become the go-to for website and campaign analytics. It's as easy to use as you need it to be, and can go further in-depth and become more insightful than the average marketer needs. Marketers used to have allocated hundreds of dollars (or more) in our budgets each month for this level of data and analytics, and now Google delivers it all for free.

Cons: It is a little complicated once you start digging in to conversions and deeper analytics, but Google does offer a lot of support online, and also for free.

Overall: I tend to work with smaller B2B companies these days, and my needs aren't terribly complicated. Google Analytics delivers all the insights I need and more. Even when my campaign needs were more complex, Analytics offered everything my team needed and more than we could ever use. It's just great.

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Google Analytics Is Roburst

Aug 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
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Pros: Google Analytics is about the most accurate web analytics software out there compared to so many I have tested out there. The clean user-friendly interface and its intelligence feature make it the best out there.

It is free to use

Its ability to connect with other Google services makes it even better.

It is easy to use

Has lots of tools for better insight into one's site's visitors and their behaviours while on one's site.

Google Analytics data is easy to export to other tools

It is widely used

Cons: Requires one to understand some part of coding to know how to implement it on one's site.

For a new user, it may be a bit challenging to understand the different tools and metrics on the dashboard.

Overall: Google analytics has been an awesome analytics tool for me over the years, i have tried so many analytics softwares and i can authoritatively say that Google analytics is the best.

Must Have For KPI Measurement

Dec 06, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I use GA every day and it gives me the insight I need to track important KPIs for the company. We use enhanced ecommerce and utilize custom event, goals, funnels, reports, etc. I like the ability to tailor GA properties to our specific needs through filters. I also appreciate how GA is seamless with other Google products. For example, you can build audiences to use in Google Ads. You can run experiments in Google Optimize and then view results in GA. And much more.

Cons: As amazing as the data is, the UI still seems a little clunky to me. I have noticed some improvement over the last few months especially, but there is definitely still room to improve. I also wish you could create event-based funnels instead of viewing them in the event flow report (it's ugly). Nothing major to complain about here, just a few small pain points.

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Valuable Business Insights

Sep 13, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Analytics can provide very granular data about your website. From behavior tracking to acquisition, you will learn a lot about the way people use your site. The "real time" feature is great when you are tracking campaign activity or social media engagement. Implementation is a breeze with plenty of customizations available. Excellent training sources are available directly through Google.

Cons: Out of the box, there is almost too much data for a small business owner. Better explanations of data sets of their significance would help make its value more apparent.

Overall: I use Google Analytics for every website I design. It requires good setup to be effective. Spend the time and define goals for this to be an insightful tool. I have relied heavily on the community to get data templates and custom segments. The Analytics team offers plenty of resources to educate yourself and make the most out of this software.

Capterra loader

Google Analytics is The Best For Now

Dec 13, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Google Analytics gives a lot of insight into my website traffic that I otherwise would not have. Coupled with AdWords, I have a powerful platform to learn my audience and track potential clients. The information is often easy to read and very specific, and the other tools on the platform help me get everything exactly the way I need it for the best resutls.

Cons: The information I need to find on Google Analytics can often be hard to find and navigating the app as a whole is much more clunky and complicated than it needs to be. I feel that the complexity of the information could be retained while greatly simplifying the user experience of the app.

Overall: Google Analytics is pivotal to my understanding of my audience and gaining clients for my business. It may not be absolutely ideal and there is definitely an opening for a more elegant solution, but overall, I find the app very useful.

Understand your traffic, customer journey and other features easily

Dec 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Pros: Google Analytics (GA) is one of the best analytics and customer tracking platforms out there. GA provides me with all the data I need to understand my website visitors and how they interact with my pages, detect any broken links in my customers' journey and find out which ads/promotions are more appealing to customers. What I like the most Google Analytics is: Provides me with full insights on my visitors so I can tell where my traffic is originating from, what other sources are directing traffic to my website, how much time customers are spending on my website, which pages are they on the most and I can easily find out why customers are not checking out after adding items to carts.

Cons: Nothing much to hate, the free version provides almost all the information any small-medium business would need.

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Great way to learn about your site's traffic

Sep 25, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Google Analytics is a complete website tracking tool In the long range of amazing tools offered by the company, being easy to integrate into websites and even apps.

The data collected is very detailed, including information about how the site is accessed and navigated, how they entered the site and how much time stayed. It evens allow to see how many people are live in real time, regardless of being on PC or mobile devices.

Google Analytics also has tools to optimize SEO for better inclusion in search engines and also the experience for the user, including tips for compressing code or making pages faster to load.

Cons: The learning curve is steep and several of the features requires some thinking to figure out not just how to use it but what can be used for. The same applies to the GDPR compliance, where it is hard to figure out properly how to follow the first time.

The dashboard could also use a better interface, which is bulky giving a cumbersome experience depending of the information needed.

Overall: I have been using Google Analytics on both personal websites and in my workflow, and while I usually don't use all that the service can offer, it is an amazing tool that has become a must for web development.

Google Analytics Review

Dec 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - It's the most amazing product to give me insight on what my potential and actual customers' behavior look like.

- I love how I can track sources of traffic, bounce rates, exit places and landing pages, as well as demographics of my consumers, how much they spend on my website and what links and images they click on.

- I love how I can create attribution modelling and track my visitors on a more in depth level.

- I love how I can integrate almost all e-commerce platforms, email service providers and any other marteh platforms I'm using and see how my consumers behave on third part sites.

Cons: - I think Google Premium is a must-have product but it's super expensive. Google Analytics should have a mid-range product in between basic and premium so small-mid range companies can use it with better features.

We use google analytics for every customer

May 04, 2017
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's fairly easy to see, understand, and track results. The graphing is really nice. The biggest thing about it is everything is all in one place and under one email! On that note...if you have multiple clients under your own email and they decide to switch providers...or you are getting a client in and they were using analytics from another agency...it's easy to continue if you don't mind the hassle of getting those logins. For all the basic customers needs, this meets them 100%.

Cons: Things are a little spread out and start to look and feel redundant. Also, in comparison to other companies that let you important analytics and then create your own custom report, Google Analytics has very little report customization. Some clients I pull five things (out of their request they want the most basic report updates) and then some want 20 things and a written paragraph with explanations. It would be great to have that available. There are a few insights that other companies provide that on a customer front don't mean much, but more so for an agency side you have to do a little extra work. It's not that analytics doesn't have those features, they are just a little more tedious to work around.

Capterra loader

I use it to track website traffic and trends.

Jul 25, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is the easiest way to track where the traffic is coming from on my website. The dashboard is super easy to understand and you can get a handle of what each data set means fairly quickly. It's pretty darn accurate and gives me way more data than what I'd ever need. It's really easy to spot trends and make associations with what I'm doing to build traffic which is great. There are some good training videos that Google offers to help you figure the basics out too which is nice. The best part is that it's free!

Cons: You can go down the rabbit hole with this software and get lost in the numbers. It's not always super clear what each data point means and there is somewhat of a learning curve. There are whole sections of the software that I don't even touch because I'm not sure what I'm looking at.

Easy to learn, hard to master

Dec 14, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Understanding how people reach out websites, landing pages, white papers, sign up page is key to creating a sales and marketing program that will improve over time. Google Anàytics gives you a powerful tool that can be used in simple easy-to-set-up mode or you can go deep and track everything you could imagine. It's easy to generate reports and share information just as it's easy to collaborate and have multiple users managing the system at once. It can be a bit intimidating at first but it's easy enough to learn. Mastering it on the other hand is an art.

Cons: For non-tech people it can be a little confusing and overwhelming at first but there are great tutorials and lessons online for you to learn, plus Google has all kinds of courses and certifications to get your skills leveled up.

Complete, robust and most effective Analytics tool for your Business

Jan 17, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This is a perfect tool and growth machine for any business owner provided he has an online presence through Website or Mobile Application. You can get hold of every nerve of your visitor and shape your next strategy by using powerful insights which this tool has to offer. This will also provide you complete demographics of your daily visitors and allow you find top performing web pages. Furthermore, there are tons of other things which you could explore to streamline and manage your online presence. You can create Goals like Form Submissions and track it with Google Analytics to find conversions and do A/B Testing.

Cons: I didn't find any shortcoming except for little extra complications. You need to spend good amount of time to understand every element in order to reap better benefits out of it.

Capterra loader

Google analytics is a very powerful tool to do everything related to web analysis.

Aug 19, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
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Pros: Google analytics allows you to know the behavior of your users on the web, it has different tools and very useful functionalities to increase and improve the web positioning. What I like most is that it is totally free and allows for a fully detailed and complete analysis of visitors, and it is very easy to use. On the other hand, it's great how you can customize the reports according to what we want to obtain. It's really amazing!

Cons: In general I consider that all the features of the software are quite good, the only thing I do not like is that in the event that any user has blocked cookies or navigates anonymously, the reports and statistics generated will not be correct.

Overall: Since I use google analytics to analyze my website, I have noticed a 30% increase in sales and orders. In addition, our web positioning has been highly benefited.

Incredibly Powerful, Widely-Used, Popular for Good Reason

Dec 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Pros: Google Analytics, if deployed and analyzed correctly, can identify undiscovered opportunities and undiscovered problems that have a huge impact on your efforts. Although it's been out for 10+ years, I'm still shocked that it's free. Outside of web analytics, this kind of thing could cost you thousands, such as a DMP (Data Management Platform), but Google offers it for free. Many have made a purposeful and lucrative career out of solely using Google Analytics expertly and helping their orgs succeed online.

Cons: There's little to dislike. It's a little disconcerting to have Google essentially "own" your data, especially data this sensitive and this important to the success of your enterprise. However, the alternative of storing and maintaining your own data likely isn't preferable for most.

Capterra loader

If you don't have Google Analytics, you don't have business

Dec 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Google Analytics have helped me track my audience and understand who my customer is, what they are interested in and how I can sell to them better.

I love their function to check the live trafic on my website in each and every moment. Which articles are the most interesting for my audience and how they got on my blog (what they typed in Google).

Overall this is the best tracking software and you have all the information for free. Many other competitors try to make you pay for exactly the same data.

I believe that every serious online business or blog should have analytics implemented if they want to beable to track their results and reach.

Cons: The hundreds of functions make it time consuming to learn what each of them is doing and to understand how to track it. If you EVEN need to track it.

I hate that the one thing that needs to be super easy to access ( your tracking code) is hidden in 4 menus and you have to gid to get it.

Overall: My experience if good. I just don't feel that their updates are really improving the products. Often times it feels like they are including more and more stuff that very limited amount of people need, resulting in a clutter of functions to track.

Capterra loader

All the data you need...and then some!

Nov 23, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: We've used Google Analytics for years. We've been able to determine trends and alter our content to capitalize on those trends. I personally think the biggest benefit of Google Analytics has been in actually demonstrating how wrong assumptions can be. There are often a number of surprising data points if you are willing to go far enough down the rabbit hole of information.

Cons: At the same time, Google Analytics is NOT an intuitive tool and even after years of using it, I often find myself wasting time trying to find information that I feel should be much easier to surface. There is a pretty sharp learning curve in being able to drill down to a data point. There are very frequent interface changes and that can also hinder finding data that you were able to easily find last week. There is often a sense that all the data you ever wanted is there, if only you could just unlock the door.

Overall: We have more than 20 million visitors to our site each year and do not have accounts, so Google Analytics is the only way we get any information about our users. Managing this data and determining what changes we need to make to both increase traffic and improve our site been a integral part of how we've used Google Analytics.

Capterra loader

Good Website Analysis and Traffic Tool

Nov 16, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Google Analytics is a tool that anyone with a website needs to have implemented. It will track the traffic to your website. If you want to know where they are coming from, how many visits, what pages on your site they visited, etc etc...the list goes on...this is the tool to do just that. You can easily filter information, and you can even track LIVE who is your site and what they are doing. It has been a huge help in our marketing department, to see where our dollars are best spent when doing online advertising. A huge tool for the arts and entertainment business

Cons: When we first learned about GA years ago, we did not have someone on our marketing team that was very familiar with coding and tracking information from websites. Luckily, we were working on revamping our entire website at that time, and the web team helped us to set it all up, and also showed our marketing team how to pull the data.

The advanced customisations are still a bit tough for a novice, but we still get good data with what we have set up.

Overall: Google Analytics has been awesome for our marketing team, and has really helped us to step up our game in terms of online marketing.

A powerful tool to improve your online presence!

Dec 28, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Google Analytics is a free tool that helped us improve our website rankings and to grow our sales and revenue. It has a lot of data and reporting tools that are very useful. The reports has lots of numbers and beautiful graphs. So, finding out how your websites are performing is easy but it can get "too technical" for beginners.

It also allows me to filter and design the dashboard with the metrics I only want to see and analyze. I can create basic or complex reports as well. Some of the metrics I always review and analyze are the Audience Overview, Acquisition and All pages reports.

Cons: Because it is powerful with lots of advanced functionalities, Google Analytics is not a beginner-friendly tool. But once you get the hang of it, it is really fun to use.

Very helpful for viewing and learning about the traffic to our website

Dec 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Very easy to implement by just copying and pasting a script into specific pages of a website. This allow targeted analytics, even down to specific products listings, and gives insight into how well SEO is doing, how well marketing team is performing, or seasonal changes to business. Authentic traffic is also a big factor when determining the value of a website so this tool provides a key indicator of how much a website may be worth if ever purchasing or selling a website or business opportunity.

Cons: None that we have encountered so far. It has been very reliable and easy to use and read.

Overall: Overall, an essential tool that provides very important insight that can be used for evaluating key business objectives and performance results. A must-have for any business (or individual) with a website.

Fantastic Business Analytics - Complicated for Beginners

Jun 27, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

2 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Extremely
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Pros: Google Analytics is the best free tool available to help your business understand how people use your website. Once you have a programmer install the tracking code on your site (or use a plugin depending on your CMS), you'll be able to see how users got to your website, what pages were visited, how long they visited, see how many of those visitors completed a specified goal action, and much more.

Cons: Google Analytics can be fairly difficult to understand if you're a beginner and without some help from a programmer. It seems like they're trying to push everything to Google Tag Manager, which is super complicated for most of us non-coder business people. If you have an issue, it can be difficult to get help resolving without jumping through a lot of hoops.

A good way to understand the behavior and desire of the client

Dec 03, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Extremely
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Pros: I like Google Analytics because it gives accurate and reliable information about the visitor of the site - how they react, where they came from, at what time, the device, the page with which they are browsing my site. After I installed it on my website, I learned from which platform users are going and what they are more interested in and what they want. It also gives, on what request, the user is searched. another profile - access in real time. In addition, I really like one single form for multipurpose use, you can check the report of its e-commerce platform, sales data, integration of heat Paids.

Cons: In most cases, there is no data for search traffic. This creates confusion. Because when a user visits a site, then an offshore analyst knows about sources - paid or organic. then why does he never show much of the traffic? I never understand this, I would like to understand this

There is hardly any other analytics sofware more powerful than Google Analytics

Dec 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Google Analytics is a very powerful software, which has become an essential tool for online marketers. The best think about Google Analytics is that it has an answer to any of my questions regarding visitors of my website, including behavior, demographics, etc. It is priceless to have all these data saved for years.

Cons: There are no issues with Google Analytics. Everything is perfect. The only thing I had issues with was importing reports into Excel or CSV files. Sometimes there were minor problems with cells format.

Overall: Google Analytics helps me to solve both marketing and technical issues with my websites. With data at your hands there is more control over your sales&marketing. Moreover, bounce rate, page speed and time spent on a website by a visitor are good indicators of my website technical issues.

Capterra loader

What more can google give as a tool to improve your business?

Dec 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I have been using this tool for more than 3 years and there's been not a single day when I have not thanked google from inside for this tool.

Why?

Well, I can see where my customers are and what their journey is for my website and my clients website. Also, I can channelize my content based on the traffic and bounce rate.

Annotations is also one of the smart feature to use. I have marked all of my website high peaks and lows with the analyzed reason in last two years and now I can just go and check what I did at that time.

Cons: If google can provide more of videos on what people have done alongwith the solutions academy then new people and small businesses can utilize this tool very wisely.

Overall: My overall experience with GA is awesome

Capterra loader

It is an incredible tool to exploit the potential of your website.

Aug 18, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Google Analytics is an incredible free tool that allows us to perform a detailed analysis of our website. What I like most is that it is very simple to use and has all of them with all the necessary functionalities. It also allows you to customize the reports according to the precise data that we want to know. It is a very useful, practical and easy to use tool.

Cons: In general, I think the software works quite well, but the only thing I do not like is that it does not allow you to reprocess the information and in case of an error the data is lost.

Overall: I use google analytics quite often to track and measure the success of the marketing campaigns we launch to the market. This tool allows us to know the behavior of our consumers and facilitates the making of strategic decisions for the company.

Capterra loader

Google Analytics provides us with important information about what happens on our website

Oct 30, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
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Pros: What I like most about Google Analytics is that it is a free tool that allows us to analyze in detail the number of visitors on our page and the campaigns. It offers all the functions required by analytics professionals and is very easy to use. Another advantage is that it allows you to measure and analyze any data and also allows you to customize the reports according to the user's objectives and interests.

Cons: One of its disadvantages is that you can not reprocess information, so you have to pay attention to tag campaigns and create filters to segment information in profiles. Another disadvantage is that the data is stored on Google and not on your own server. Users who do not have the javascript function activated are invisible to Google Analytics.

Overall: This tool is very easy to use and allows you to customize reports and track all types of traffic capture campaigns. It provides us with information about everything that happens on our website. It is used to monitor the status of a page. Basically it is a web analysis service with which you can get information about a site, such as your number of visitors or the rate of conversions, for example, all of them in real time.

The tool most used by web analysts

Sep 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: With this tool we can analyze our web traffic: how many visitors have we had, percentage of rebounds, operating system, user screen size, location, duration, pages visited, statistics of conversions into sales or downloads...etc.

Cons: Privacy, if you use it and register with analytics you are providing all your data to Google, and this could harm us in some ways. Although this opinion is very personal and everyone has their own. I personally do not like to provide my data to third parties, although sometimes we do not have any other. It is not as easy to use as they say, I really do not find it so intuitive and some aspects I find difficult to find and use them properly at first has a learning curve. Translated with www.DeepL.com/Translator

Free and powerful!

Sep 19, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: What I like about Google Analytics is it is free to use. Integrating it into your website is pretty easy. It creates beautiful charts and graphs to help me understand my audience easily. Data is accurate and easy to read. It helps me grow my business and optimize the pages that my audience wants. I'm using the free version and it is complex and powerful at the same time.

It can track where my audience goes, what time they visited my site, for how long and if they clicked something on my site. They even have an app so you can track your site's performance on the go.

Cons: It is not that easy to learn. So it will definitely take some time to fully utilized its full capability.

Overall: It is a must have tool for every website out there.

Capterra loader

The default analytics tool this days.

Dec 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I work designing an maintaining web page and also in cyber security industry. There was a lot of analytics but most of them us external linked java script file (.js). Giving that a terrible security problem. If the go hacked someone can execute js in your site. Google Analytics (despite that is a big company with an awesome security team) has a lot of tools that give you control on the code for the page, not needing to execute remote js files if you dont want to. Has all the info that anybody can even need (and way more). There is a lot of easy implementations like just a wordpress plugin where you paste the analytics number.

Cons: May be that some chrome addons that blocks ads sometimes blocks analytics.

The Best Option

Jan 14, 2019
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics gives you the most detail. The custom dashboards are necessary and I love the Insights feature that will alert you if there's a spike in traffic or load time on a particular page jumps. You're also able to record events on the timeline, so you can easily see if a change made an impact on the charts. The filtering is also good, so it's easy to only include relevant regions, and provide data proving that mobile traffic is growing or that you really don't need to keep supporting old versions of IE.

Cons: It is complicated, and the way tracking is handled seems to change too often. The terms are often confusing and it can require a lot of training and set up if you are managing a larger site like I am.

Google Analytics is a must have for every website owner!

Oct 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: First of all, Google Analytics is free to use. Installing it to my website is easy. Just copy and paste the code and it will start tracking my visitors. Thanks to its powerful data, I can improve any non-performing page of my site. I can also gain deep knowledge about my site's visitors. It has the ability to track where the visitors came from, their interests, how long did they stay on my site and many other useful data.

I love their graphs and reporting. I can also customize a report to my own liking. Another great feature is they also have an app that I can use on my phone.

Cons: It seems that there is a delay on the data reports sometimes.

Overall: I absolutely love it! It is very helpful and helped me achieve higher rankings!

Capterra loader

Google Analytics is second to none when it comes to website traffic analysis

Sep 05, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: It is truly amazing how deep you can dive into your website's traffic sources and the behavior of your users with Google Analytics. You can get as granular with your data as you can imagine. It is also super easy to set up automated reports based on particular data sets so you can more easily keep a close eye on particular trends over time.

Cons: None - for the absolutely massive amount of reports and data available in the dashboard, it is very easy to navigate and find exactly what you are looking for.

Overall: Google Analytics gives us critical insights into where our website users are coming from and how they are behaving once they arrive. This helps us make crucial decisions on things like website design improvements, UI/UX improvements, and our overall digital marketing efforts.

The Gold Standard in Analytics

Dec 19, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: a. Analyse data across platforms like mobile, web, tablets - compare business critical data across parameters like geographies, time spans, app versions and much more. b. A treasure trove of data in seconds - easy to setup and integrate with existing Products, then slice and dice in multiple ways c. Setup custom fitters to block out internal traffic at an ISP level, thereby only showing true customer / visitor data

Cons: a. Beginners would have to learn a bit before they become conversant with all it has to offer, and start delivering reports that matter to business b. SPAM filters need to be imported from Google Analytics Solutions Gallery developed by users. Ideally, GA should've had native SPAM control

The Most Useful Tools For Gathering Detailed Statistics

Jan 14, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I was amazed to discover how such a comprehensively complete service could be free: collecting information about webpage visits as well as the actions of the website visitor on the various pages. The reporting features are really detailed, so much that it can be used to make a custom marketing plan, I am really pleased to have been using Google Analytics for years now at the company. They are the best. One last note: great mobile app, to check statistics, anytime, anywhere and from any device.

Cons: We are unable to track visits or traffic by IP address or other detailed criteria. The information collected is not the property of the domain owner but that of Google.

Overall: Amazing experience. I definitely recommend.

Free Enterprise Level Software From Google

Nov 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Who does not use google analytics? Everyone uses it from small website owner to big companies around the world. Its an enterprise level software just given away for free.

- It's free to use

- Tightly integrated with other Google products like GTM, Adsense, Search Console etc.

- Collects different types of data which helps the digital marketer to take better decisions.

Cons: I can't say this is a con, but many people think just installing the code does all the magic, there are lots of options available, there is a learning curve to take advantage of Analytics.

Overall: Google Analytics helps us educate more about the traffic, visitor behaviour, traffic sources, bounce rates statistically, which means we can make better decisions with all the data.

An adviser with you

Nov 29, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: one of the best product from google house. this software is mainly for business people to find their right customers or users.whatever business you are using it will give all the data in one place.it is easy to use software.i use this in my app development, youtube channel promoting.you can find the trend and what others following,what the customers searching for.without knowledge about users or customers we are blind in internet.so this software helps to find the trend out there.i suggest to follow this software because it helped me a lot.

Cons: they didn't recognize any problems with it but in my opinion this software analyzes people with earning development point of view means some people try to give knowledge to people what they have but it wont allow like that people in top page. this will only commercial business and famous people what they are doing

GA - See Your Successes, Fix Your Failures

Oct 24, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics allows you to see enormous amounts of data about your website. You can see the progress of your site over time, find out how people are getting to your website, and explore nearly all other information you need to know in regards to your website and its traffic. It gives you the data you need to know what is effective and what parts of your digital presence need more work. There is a moderate learning curve to it, but once you understand at least the basics, you can self-learn a lot as you explore its features.

Cons: The learning curve can be a challenge if you aren't familiar with it or other similar programs. It can be difficult to track the goals you want to monitor, as synching things with Google Tag Manager is not a straightforward process.

Overall: Google Analytics is a brilliant tool for keeping track of website data. There isn't anything else on the market that can do all the things GA does. It has helped me find weaknesses in my content, find out where I am losing traffic in my website, and affirm the effectiveness of work done on the website.

You work in marketing ? This is the go to software !

Sep 12, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is like learning to walk when you're a baby. This is the first thing to learn if you want to advance. Actually, I would say that this is a must for anyone who wants to work in marketing. It allows the user to track every data possible to adjust his marketing actions and to maximise the ROI.

With Google Analytics, it is possible to gain the most out of every website you create for your business.

Cons: The learning curve is steep, but the interface is so user friendly that it's still a pleasure to use. You would need to pass the Google Analytics certification to use the software at its maximum possibility.

Overall: Simply a must for every marketer out there. It really changed the way I promote my business.

Capterra loader

New interface and features lower the entry bar for a great Analytics suite

Dec 06, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The new interface is way more user-friendly.

New dashboard gives you a great overview of your site stats, and you can customize it to your liking.

"Insights" give you more nuanced information regarding page performance and other metrics without you having to set up tons of goals and filters.

Cons: Can still be cumbersome to navigate multiple sites and properties. Learning curve still steep.

Overall: I have used Google Analytics for more than 4 years on different client websites and it has evolved from the tool that measured things but didn't give you useful insights right away, into a tool that does most of the hard work itself and then presents you with a deep yet simple overview of your website performance.

The last additions and changes made in the past year work great to give you useful information from the tons of data it collects, so you can act on that information in less time.

It still has very powerful metrics and analytics but setting all of them up takes lots of time and energy. It still has navigation issues especially when handling multiple properties or websites.

Alongside Google DataStudio as an easier way to create reports and dashboards, it's a great service to keep track of analyitcs for most sites and apps.

Capterra loader

You're missing out if you aren't using Google Analytics

Nov 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is the only software you should be using to track website visits, time on site, bounce rate, and a whole bunch of information that you can use to improve your digital marketing and sales efforts.

You use a plugin on your website (I use WordPress for all the sites I build), you set up your Google Analytics account - it's free to set up and use, and you connect your website plugin to your Analytics account. Wait a few days for it to start to collect meaningful data, and go into Google Analytics and review the information.

Information is nothing if you don't know how to read it, however. Luckily the data is presented in a way that's easy to understand and interpret. With the information, you can work out which marketing efforts are having the most impact.

Marketing is a "test and measure" activity. So you can try different marketing strategies with your, run them for maybe 2 months and look at Google Analytics to see what sort of impact your strategy is having in terms of website traffic, conversions and sales.

It's essential in this current world of website-based and online-based businesses.

Cons: I wish there were more courses inside Google Analytics that train users to use the system. But I can't complain too much about that, because it's worthwhile for a business to get an expert in to consult and write reports.

Capterra loader

I love Google Analytics, just wish could be more easy and complete

Oct 03, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I like that it is a free tool that gives plenty of information from where to extract well based decisions about what to do next. I see how experts create great reports and add extra functionalities from a market place. I feel lucky to have this tool for free. At the same time, I have the feeling that if I do not make a course and work hard with a good course, I can not get the valuable data insights that are needed to take everyday simple decisions, kind of how well is really doing a blog post according several measures, what do individual people samples when visiting the site, or a more visual view. My option now is to complement with other tools (for heatmaps, funnels, ppc analytics, etc) and study harder this tool.

Cons: At the beginning I uninstalled because I thought that it made slower my site. Later installed with Tag Manager and works great. It is my next professional challenge.

Overall: At the beginning I was addicted to it, checking everyday visits. Later I feel that I need to be addicted again and really learn to take valuable conclusions from it.

Capterra loader

Another impressive tool by Google

Sep 23, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is a powerful tool to track your site's performance. We all know that when it comes to online business, our visitors is our top priority. With the help of Google Analytics, I can improve my website to fit the needs of our visitors.

It gives me a lot of useful data to track my performance like bounce rate, time on site, the demographics of my visitors and how many real-time visitors do my website have. And because of these data, I have the confidence to tweak my website for my visitors.

Cons: Because Google Analytics has lots of advanced features, it may take some time getting used to it.

Overall: It helped me grow my online presence and will definitely recommend it to any webmasters out there.

Very useful but complicated!

Dec 03, 2018
5/5
Overall

2 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It's a hugely useful tool with an incredible amount of data, and the best thing is that it's completely free! If you keep digging there is so much information that Google is able to take from your website and you can

use it to improve almost all aspects of your site's usability.

Cons: It's really complicated and intimidating for inexperienced users. You have to be able to know what you're looking for and how to find it - you can't just jump in and find some info that might be useful. You can do courses for free that are offered by Google to learn how to use it better.

Overall: It's been incredibly useful to understand where the weak points in the site are and to understand how various marketing projects are affecting website traffic.

Capterra loader

Power of Google is Great When It's Used Correctly

Aug 28, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Powerful tool to effectively measure all facets of your web traffic. Great or eCommerce to break down campaigns and their effectiveness. Live traffic insights are pretty fun to watch especially when launching a new campaign or flash sale.

Cons: This is not easy to use nor easy to implement. We wonder everyday if we still even have it implemented correctly. It was added to our site long before any of our current staff were here so its a bit of a mystery and gives inconsistent data to what Magento is telling us for the same period.

Overall: I am sure when it is implemented correctly and when the users are trained appropriately to use it things can be wonderful with it. I was self taught and relatively tech savvy, but I still struggle with aspects of it.

Used every day as my primary analytics platform for hundreds of clients.

Jul 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Pros: Google Analytics is fundamental to tracking site visits, conversions, traffic channels and attribution for basically any website you work with. Doing any SEO or PPC work you need to be in Google Analytics on a daily basis. There are tons of features that are super important, but even more that are niche specific. Really, if you have a website of any form you need Google Analytics, there is just so many valuable resources within this application.

Cons: I've run into a few issues where reports would fail to load if I was comparing large data sets and people have learned how to game the system and create false positive data from invalid sources. You can filter this, but it's a pain.

More than enough for daily analytics data

Dec 06, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We have been using Google Analytics for the last 10 years and witnessed its evolving to a robust analytical software for websites. We run an eCommerce store and analytics is very much important part to look into and GA is very much handy giving us the important metrics be it website visitors or eCommerce conversion.

We found Goal conversion very much useful for our case as we can analyze how many people initiates checkout and how many completes and in between how many leaves and in which stage.

Also its completely free.

Cons: Although we get most of the data from Google Analytics but we cant identify individual people with out of the box code that google offers.

Google Analytics is a no brainer for monitoring eCommerce stores

Sep 21, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: One of the best things about this software is that Google provides Google Analytics for free. This powerful software can dive into your website/app user data and help you learn more about your customer habits and modify how your company operates to be more profitable. I also like how Google Analytics pairs up with Google Adwords campaigns to be able to really analyze and maximize the use of your advertising dollars. It's easy to use, but also has many advanced features (e.g. user flow data and multi-channel funnel reports) that will help you understand your traffic more.

Cons: There really isn't much downside to this software. Probably the biggest downside is that it can get more complicated to use once you dive into the more advanced features, but it's still quite intuitive.

Overall: We use Google Analytics to monitor our eCommerce stores web traffic and pair it with our Adwords campaigns to monitor conversion rates and how successful we are at keeping our traffic from bouncing. I can't imagine a competitor providing a better solution especially considering Google Analytics is free.

It's free and it's awesome

Oct 16, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Great for experts and hardcore data nerds.

- You can create graphs, integrate with other systems, expand upon it, export data and so much more.

- The price is simply unbeatable: it's free!

Cons: - It tends to change a lot. Both in interface and how things are counted and measured.

- Hard to start with, as a beginner.

- Doesn't really come with a user manual and it's a very dense system to work with.

Overall: Using Google Analytics is a no-brainer. It's probably not the most up-to-date system available for website analytics, but given its price and constant updates, who can choose anything else?

It's a godsend when you do have it installed and use it to show data to a client.

In conjunction with Google Tag Manager, it makes and SEO-er's life a bliss. Highly recommended!

All you need to have to analyze your website traffic

Jan 10, 2019
4/5
Overall

2 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I've been using GA since I started my work in online marketing (2012). Actually I have no idea how people who don't use it analyze their website data. The basic features and setting it up is quite easy. I also like the fact that you can see your website traffic live - when I start a marketing campaign I see the results right away. It's also fast - even when you compare a lot of data from few years it loads the reports in few seconds.

Cons: There are some more advanced futures (like sales goals, multichannel funnels or user paths) that are not very easy to use. I'd also be happy if there was some email alert when your website traffic from a certain source is dropping.

Data Is King !

Dec 20, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Seamless integration on web properties

Goal Tracking

Conversion Tracking

Page Stats

User Journey Insights

And way more

Cons: Time to mastery trade-off

Be warned, this software will require plenty of research and learning to really uncover the true actionable insights.

Prone to User Error - Relies on properly tagged properties.

Overall: Google analytics have assisted me in the optimizations of hundreds of campaigns as we target and create remarketing lists on a day to day basis. Without Analytics, PPC would be times harder as we would be searching in the dark as opposed to actually seeing the fruits of our labor by knowing the bounce rate of users achieved via different channels, where these users went after clicking on an ad, how long the user spent, where the user was from, etc.

Excellent statistics for sales

Apr 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Pros: The program is the most complete tool for conducting analyzes that help in making decisions. It is possible to configure everything yourself and get the necessary information. The presence of excellent, informative reports. This is a good program for improving marketing, a powerful import tool. It's easy to load any information into Google Analytics, it can be done through the application itself. We needed a simple and free version of our site, so we chose this program. We want to develop and decided to launch our online store. In Google Analytics, we track traffic and conversions and, through this, improve our marketing. The program helps us completely in making decisions, analyzing and synthesizing many data, avoiding complex installations of other systems.

Cons: A little difficult manual, to a person who did not work with similar systems or has no technical education, it will be difficult to understand it. There are flaws in the reports, and the support service works only in the paid version.

Ggl Anlyts s wrful, fr ltfrm fr mngng stts fr wbsts nd s.

Jan 09, 2019
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
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Pros: It's vry usr-frndly nd rsnts th rsults n n sy-t-undrstnd frmt. As smll busnss wnr, t's hlful t s whr ur busnss s gttng th mst bng-fr-th-buk vsblty, llwng us t nvst ur tm nd thr rsurs n th rrt wy t r th hghst ROI. Whts grt but th sftwr s t n hndl hug mny wbsts nd rsnl wbsts. Smtms t wll gt rrrs. I ws tld thy r wrkng n slvng thm.

Cons: Th nly thng I ddn't lk but ths sftwr ws hw hrd t s t fgur ut wht ds wht. If smbdy s nt wz n th mutr ths ggl sftwr s lk tryng t gt thrugh mz.

A free analytic tool that gives us every bit of information regarding our website, just love it.

Oct 16, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Extremely
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Pros: 1. It takes minimal time to configure with any existing website and gives different option to verify the ownership once verified an owner can access a lot of features like different reports that shows us overview of real time user, traffic sources and what not using these information one can build a large business.

2. Always up to date and one can see there is always two to three tab in beta version that will become stable with time and it is quite innovative.

3. At last I would say it tracks your website to give you a lot of information with which only you will get benefited

Cons: it may become overwhelming for basic user as it is not simple in words and full of jargon so you will have to learn this thing, however you can always interpret the graphs and reports with any problem.

For a large traffic you might consider upgrading it.

Overall: Keeping an eye on the visitor of site assigned to me and looking closely how users are interacting with the website and making and suggesting the changes.

Google Analytics--difficult to figure out, but worth it

Dec 05, 2018
5/5
Overall

2 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Extremely
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Pros: I really like how the statistics offered on literally anything you would want to know about your app. How it's used, how often, by whom, from where, how long, from what type of device, what times they used it, from what website, trends, etc. It only costs a one time fee to create an app on the play store, and analytics is FREE to use to track your app!

Cons: It took me a while to figure out how to get it connected with my app. Also, on the analytics app on my phone--I can only get it to track the one app at a time that I set it up with. On my computer, I can check multiple apps that I set up on my account--but on my phone I can only look at the first one.

Overall: Google analytics has been really useful to help us figure out how are apps are being used--we see which ones are being used the most and what advertising has worked the best to direct people to use it. Rather than creating something and just wondering how people use it, or just knowing how many hits--we now know pretty much all the specifics we need--everything except for a person's pet's name I guess!

The universal analytics platform for every online business

Oct 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
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Pros: It helps you to better understand your users, their behavior, the product conversion rate, effective marketing channels and strategies etc. Stores data for over 10 years for us, it's amazing to see how your users have evolved over time, other tools mostly delete data after 12 months or start charging premium for such old data storage. This is the go to tool for all marketing channel managers, business category managers as well as all product managers.

Cons: Bit costly for what it has to offer, specially for smaller companies

SDK takes a lot of space as a percentage of total app size

It will take a few months to learn all the possible functionalities

Valuable Website Insights

Oct 16, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Google Analytics is a free program that can easily be implemented on your website to track organic, paid, referral and social traffic as well as user behaviours and goal completions. No business should run their website without analytics and Google offers a free solution that has a helpful overview dashboard so that even website administrators who aren't tech-savvy can understand their site traffic and engagement.

Cons: It does take some time to learn how to interpret the data, but Google has free courses (and a certification program) and the Chrome Extension "Tag Assistant" is a free, easy check to see if you've implemented Google Analytics correctly.