# Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Google Analytics 360 Ease of use 4.2 Customer Service 4.2 ## Pros and Cons in Reviews Zach P Marketing CoordinatorEducation Management, 501 - 1,000 employeesUsed the software for: More than 2 years. “Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our broader marketing strategies.“ February 25, 2026 SH Suhail H QA MemberApparel & Fashion, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data.“ May 2, 2025 Elizabeth W DirectorDefense & Space, 11 - 50 employeesUsed the software for: I used a free trial. “Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports.“ January 8, 2026 Lamia W FounderLeisure, Travel & Tourism, 2 - 10 employeesUsed the software for: 1-2 years. “It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their information by opting out of Cookie tracking.“ September 15, 2025 Patrick S CEOConsumer Goods, 2 - 10 employeesUsed the software for: More than 2 years. “I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect analytics data with advertising and optimization efforts. But I don't trust the plug-in for wordpress.“ March 25, 2026 NR Nuria R Community ManagerTelecommunications, 51 - 200 employeesUsed the software for: 6-12 months. “But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest.“ May 28, 2025 Zach P Marketing CoordinatorEducation Management, 501 - 1,000 employeesUsed the software for: More than 2 years. “The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website.“ February 25, 2026 SB Stephan B Digital Marketing ManagerSporting Goods, 11 - 50 employeesUsed the software for: More than 2 years. “It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs.“ May 23, 2025 ## Showing most helpful reviews Showing 1-25 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Eric S. CEO Retail Used the software for: 2+ years ### "Visibility into your traffic sources" April 18, 2026 5.0 Great - I use it for all of our websites as soon as we set up the domains. We want to gather that data immediately from the start so we don’t miss any traffic points. Pros The data it provides for me to make marketing decisions is invaluable. Knowing exactly where and how we derive traffic helps us adjust our strategies to maximize our ad spend. Cons Sometimes getting the pixels and conversion trackers can be a little tricky. However once everything is set correctly it doesn’t need to be revisited. Review Source Calixte B. CTO Computer Software Used the software for: 1-2 years ### "Great And Complete Analytics Tools" December 7, 2025 4.0 Pros Google analytics is a really easy to use tool, with no cost. It’s really easy to integrate to any website and a lot of solutions support it natively. Cons Google Analytics is often blocked by browser/browser extension, whereas self-made solution is usually not detected by tracking blocker Alternatives considered [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) Reason for choosing Google Analytics 360 Natively supported by more software we are using. Review Source R. Ryan .. Analytics Manager Real Estate Used the software for: 2+ years ### "It's... just okay" October 20, 2025 3.0 Much preferred the older UA before compared to GA4. The newer GA4 is not an improvement in any way whatsoever. Pros It's intuitive enough to use and get the data you need. Easy to learn and use and configurations and customizations are possible. Cons Universal Analytics was honestly much better. GA4 has not been great since it was in beta. Simple reports that could be pulled with UA before now require custom reports in GA4. Also a lot of the data in GA4 is sampled and you need to request unsampled data or get the data in BQ which is just a cash grab. Review Source Patrick S. CEO Consumer Goods Used the software for: 2+ years ### "Google Analytics 360 - great for beginners" March 25, 2026 4.0 I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect analytics data with advertising and optimization efforts. But I don't trust the plug-in for wordpress. Pros Ability to have one platform for multiple websites. Ease of integration. Driving down on the data is good when looking at website traffic sources. And it's free. Cons The plug-in for wordpress. I don't feel it is secure, and I pulled the system from my sites after being exposed to multiple hacks. I need to research this more. Review Source IL Isaac L. Director of a sales and Business development Consumer Goods Used the software for: 1-2 years ### "Google analytics is industry standard " July 23, 2025 5.0 Having expert helps makes it a lot better, but even without the expert help Google has a lot of resources that are also useful. I highly recommend. Pros It’s gives us incredible insights of our Shopify store and our mobile app as well. It’s so industry standard I don’t know any business not using google analytics. Cons It’s has a deceptively simply looking interface for being such a huge and complex technology. The learning curve is very steep. Alternatives considered [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Reason for choosing Google Analytics 360 The pricing is way better with Google and the Google suite. Review Source AA Anne A. Nurse and Publisher Accounting Used the software for: 1-2 years ### "A Comprehensive Review of Google Analytics 360" January 30, 2025 5.0 The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus. Pros Google Analytics 360 gives you access to advanced reporting capabilities that are essential for large-scale businesses Cons Google Analytics 360 gives you access to a massive amount of data, but sometimes it can be overwhelming to sift through all the information. Switched from [Canva](https://www.capterra.com/p/168956/Canva/) Canva has become a go-to tool for small businesses, marketers, social media managers, and anyone who needs to create high-quality visuals without needing to hire a professional designer. Review Source Néstor F. CEO Internet Used the software for: 2+ years ### "The ultimate tool for precise and reliable data on the web." February 11, 2025 5.0 A very good tool—precise, accurate, and reliable. Pros To track information about traffic, visitors, and valuable actions within my website. Cons Some functions are somewhat hidden within the platform. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Reason for choosing Google Analytics 360 Many more functions, mostly free or easily accessible. Review Source SK Sreerag K. Digital Marketer Information Technology and Services Used the software for: 6-12 months ### "Google Analytics Data Analytics made easier" March 8, 2025 5.0 Pros Google Analytics is pretty easy to use learn and its totally free. The setup is also very easy. Dashboard is also very good it gives all the information in depth Cons So far it is very good and I'm not having any issue. Switched from [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Because Google Analytics 360 is far better than Adobe Analytics. The UI is also good Review Source Marvin D. owner Design Used the software for: Less than 6 months ### "360 in review" October 12, 2024 5.0 good overall not my first choice - i like the ip address grabbers Pros Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package. its feature loaded Cons its built for larger companies a bit clunky Alternatives considered [Clicky](https://www.capterra.com/p/210321/Clicky/) Reason for choosing Google Analytics 360 i didnt i use clicky for pretty much everything use GA as a back up Review Source GH Gabbe H. Server Food & Beverages Used the software for: 1-2 years ### "Easily the best Web Analytics and Tracking platform." July 6, 2024 5.0 My overall experience with Google Analytics 360 was really good and easy to use. Pros That is was really easy to use and The best Analytics platform without a doubt. Cons That is was pretty poor customer support but it did a job. Switched from [Smartlook](https://www.capterra.com/p/164713/Smartlook/) Heard really good things about Google Analytics 360. Review Source Atalay C. Senior Manager, SEM and Paid Social Marketing and Advertising Used the software for: 2+ years ### "Home for data-driven marketers" June 2, 2025 4.0 It is one of the indispensable platforms for data-driven digital marketing. Although there are always problems with results from channels other than Google, we can also obtain serious information about website traffic and performance. Pros We can make our media plans data-driven by seeing all traffic and sales related to the website in detail and from which paid or organic channel they come. Cons While the results from Google ad platforms are pretty good, the results from other ad platforms never match due to attribution. Review Source SH Suhail H. QA Member Apparel & Fashion Used the software for: 2+ years ### "Game changing insights for user behavior." May 2, 2025 5.0 By pinpointing where customers engage or drop off, it has helped the business fine-tune product listings and marketing strategies. Pros It provides us with granular reports on customer interaction with our online store and marketing campaigns. I appreciate the flexibility in creating reporting that fits exactly what we want to track from product page visits to checkout behavior. Cons Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data. Review Source SB Stephan B. Digital Marketing Manager Sporting Goods Used the software for: 2+ years ### "Customer and Lead Data at Your Fingertips" May 23, 2025 5.0 Google Analytics provide an invaluable look at customer and lead behavior online. There is no substitute for the traffic analysis offered. Pros My favorite feature is the attribution paths integration with Google Ads allowing you to see a customer's journey. Cons It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs. Review Source LG Lyndsey G. Curriculum designer, teacher Education Management Used the software for: 1-2 years ### "Google Analytics is Very Valuable" April 15, 2025 5.0 My overall experience has been good because I am able to see what’s working well as far as the information I’m putting out and what isn’t something my customers value as much. Pros Google Analytics allows tracking for everything you need to know about your website data. It makes this so easy to analyze each post. Cons I least like the price and it and can be hard to understand how to utilize the tools available. It definitely takes trial and error. Review Source MB Morgan B. Director of Operations Marketing and Advertising Used the software for: 2+ years ### "Critical for tracking Marketing ROI" March 31, 2025 5.0 Overall, I believe brands should invest in maintaining and tracking with GA 360. It is critical to tracking ROI. Pros Google Analytics is critical to Ad and Brand Management. When set up properly its a tool that no company can do without! Cons Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them. Review Source DM Dhaval M. Associate Electrical Engineer Defense & Space Used the software for: 6-12 months ### "Google Analytics 360 is fast and reliable to use" March 4, 2025 5.0 Overall, I love using this product because of how easy it is to set up the surveys and obtain the results I need. It is fast and efficient to use since it requires minimal set up. Pros I love how this product is able to obtain so much data in one place. It makes it easy to analyze the results of polls, questions, etc. I can also see the variety of people that took the surveys. I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries. Cons I don't like how the data retention is limited, since some data is lost after some time due to the settings. And the product cannot be customized as I like. However, these issues are not very significant compared to the benefits and productivity of this software. Review Source CZ Collett Z. Owner operator Consumer Services Used the software for: 6-12 months ### "No need to be a software pro" April 8, 2025 5.0 My overall experience is a five-star easy navigate user friendly interface makes business life super simple and no need to be tech savvy to operate Pros Everything !!! I absolutely have no complaints .. user friendly easy to navigate all with accuracy Cons No negative on Google analytics 360 I've been using for 90 days and can't say there is one negative thing about the software that I have ran into Review Source JF Jonah F. Writer Writing and Editing Used the software for: 6-12 months ### "Detailed Analyze Insights" May 4, 2025 5.0 Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform Pros Google Analytics is strong for detailed user behaviour reports, funnel visualization and cross device attributtion Cons it can be overwhelming to setup and confusing menu structure often lead to misconfigured goals Review Source NR Nuria R. Community Manager Telecommunications Used the software for: 6-12 months ### "Helpful for Tracking Audience Behavior" May 28, 2025 4.0 Pros It gives me all the data I need to check how people behave on my site, traffic, clicks, bounce rate — I use it almost daily now without realizing. Cons But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest. Review Source LE Lucie E. Customer Service Consultant Insurance Used the software for: 6-12 months ### "Google Analytics 360" December 19, 2024 5.0 Google Analytics 360 is the most complex analytics tools, it offers fresh data, allows the creation of custom reports and high quality support. Pros The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our campaigns with real time activity. Cons I could say the implementation took some time reading guides. Review Source RS Ryan S. Operations Specialist Information Services Used the software for: 1-2 years ### "360 Review " March 28, 2025 5.0 Overall great experience would continue to use it . Pros What I like most about Google Analytics 360 is you can optimize your campaigns with this software Cons I didn’t like the navigation of the software at first . Review Source JK Jordan K. Fleet and Customer Operations Executive Automotive Used the software for: 2+ years ### "Google Analytics 360 - the perfect analytics" October 5, 2024 5.0 If you need any data about your website Google Analytics 360 is the app that can offer. That are not much to say about it, it just offers all available data about the website. Pros First of all, is easy to setup, connecting Analytics to my website was a piece of cake as I use WordPress with Google plugin. Reports are very complex and easy to get as Google made an easy to navigate. When connecting with Google Ads it can offer great insights about your campaigns. Cons For the reports I need and get I did not encounter anything I can say I like less. Review Source MS Mara S. Head Of Marketing Strategy Marketing and Advertising Used the software for: Less than 6 months ### "PPC manager essential" April 21, 2025 5.0 Use it for PPC management and found it really helpful. Great interface, especially for those accustomed to Google Ads, and pro features. Pros Very insightful tool and a must for any PPC manager that wants to take optimisation to the next level. Cons Not accessible as standard for all advertisers due to high cost compared to the free Google Ads and the more competitive optimisation tools. Review Source CB Carly B. Business Consulting Marketing and Advertising Used the software for: 6-12 months ### "Insights and Website Information Made Simple" January 17, 2025 5.0 You can use the dashboard to dive into details or just get a quick overview. It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs. Definitely a no-brainer! Pros This tool is a lifesaver. Really helps paint a picture for what's happening on your website. I can track visits and see where they come from to figure out what's working and what isn't. And you don't need to be a tech expert to use it! It's really easy to use and the dashboard is very user-friendly. Cons Nothing!! It's clear, powerful, and simple. Great for anyone managing a website. Review Source VR Verified Reviewer Intern Information Technology and Services Used the software for: Less than 6 months ### "Tool to track and analyse the performance." February 9, 2025 4.0 Pros Google analytics is very easy to use and implement on your website and apps to analyze the performance of websites and apps in a very frequent manner customer support is very responsive, and it's very easy to integrate this tool on the websites. There are various features of this tool to being loved by the users as we can see from which demographics our traffics are coming form and like wise many more features. Cons There is not things i dislike about in it Review Source Similar Products Featured ## Related categories [Data Visualization](https://www.capterra.com/data-visualization-software/)[Dashboard](https://www.capterra.com/dashboard-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.