# Page 100 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 100 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 100 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 2476-2500 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Linda E. Human Resources Manager Retail Used the software for: 6-12 months ### "Very necessary to know consumer data" June 23, 2020 4.0 Google Analytics permits you to see the reports of your realtime and full report of the clients. The arrangement is very simple, simply include your property in Google Analytics, at that point reorder the code in your website page head area. In the wake of including this code, presently you'll see the constant guests of your site. you'll see the programs and OS and quite a bit of different subtleties. Pros Its simple to utilize. when I began it didn't require some investment to comprehend what individuals like about the things I post or do. I truly like being able to discover which traffic sources are driving changes and being able to determine who is on my site, however what way they're taking through my site. Cons Very little, I'm a noticeable sort and it's reasonable what the Numbers tel you. On the off chance that you wish to comprehend what your adherents like it is brilliant gratitude to mapping this data. Review Source LF Laura F. Artist Fine Art Used the software for: 2+ years ### "Google Analytics is a must for small business owners" July 22, 2021 5.0 Pros Once I got my website set up with Google analytics, I find it extremely easy to click on it a few times a day to see how much traffic my site is getting and where it's coming from. Cons I don't know how to use all the features, but I don't think that's the fault of the software - I just haven't taken the time to explore all the features. Review Source DG Deepak G. Software Consultant Banking Used the software for: 1-2 years ### "Marketing analysis, made simple" January 31, 2022 5.0 This tool has assisted me in acing my business by assisting me in analyzing the information of potential customers. This tool allows me to A/B test pages to see which ones work best for my customers. Overall, it is a must-have for anyone who has just started a business and is looking for ways to better interact with their customers. Pros Google Analytics is a straightforward and simple tool for tracking basic website or blog analytics. It allows us to track and analyze data in an organized manner, and we can filter information based on geographic and demographic parameters. The tool is available in a free version that can be accessed via smartphone or laptop. We can see where our customers are clicking on our websites thanks to the live analytics. This assists us in improving the website or website-related content and making it more customer-friendly. Cons The data analysis would require prior knowledge of the tool, on how it works. Review Source VR Verified Reviewer Account Manager Computer Software Used the software for: 2+ years ### "Great tool to make decisions for website creation" February 9, 2021 5.0 We use this software when we create new websites for customers, letting them know how their website is doing and provide information for their marketing strategies. It also allows us to see traffic which is very important. Pros It provides great visibility of all important metrics you are looking for when using this kind of software. It allows you to take decisions on how to proceed with changes and also elaborate a great marketing technique. Cons Unless you have experience with this type of software, it can be a little difficult to teach someone outside this industry. Review Source VR Verified Reviewer Executive Editor, Work Truck Magazine Publishing Used the software for: 1-2 years ### "Can be Complicated, but Data has Depth" May 17, 2019 5.0 Keeping track of web users and justifying adverting rates. Pros You can find out anything you want about who is visiting your site.... when, what they do next, how long they stay, how they found you, etc. For smaller websites (few pages) and for those with basic analytical needs, the dashboard provides most of the information you need to track how well your website is doing. This can invaluable data for selling advertising and justifying rates. Cons For larger websites (many pages) it can be difficult for a novice user who isn’t on the site often to find exactly what they need. It’s best to designate a few people as experts ina company and have others have basic training for usage. Review Source sU sowmya U. Marketing Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Great Analytics Tool for Free" November 19, 2020 5.0 I use GA every day for my marketing and advertising purpose, and I am satisfied with the data and different Reports that I can pull for my advertising. Pros Google Analytics is the best analytical tool available for free. You can easily integrate with Google Ads and other advertising platforms. I like this tool simply because you can learn about your audience their behavior and marketing funnels, which helps greatly in your digital and business efforts. Cons Cons- It might get confusing sometimes to pull the exact report and data you are looking for as there is so much data available in GA Review Source VR Verified Reviewer Marketing Manager Mechanical or Industrial Engineering Used the software for: 2+ years ### "I learned Google Analytics all by myself" February 13, 2019 5.0 Without google analytics I would not know the behaviors and types of users that visit my site. This in return helps me focus on marketing pages more in certain ways. I would not be where I am today without it. Pros Being able to see user information and behaviors about your sites visitors is the reason I love google analytics. It’s a great marketing tool to pin point your target audiences. Cons No “hints” or learning materials provided by google. I learned the interface with the help of a couple online videos. Not very hard to navigate once you get the hang of it. Review Source Paul F. Owner Automotive Used the software for: 2+ years ### "It is really the only game in town for accurate data" April 25, 2020 5.0 I have been using it for years and overall i would say it has helped me confirm the route we should take for blog posts and such Pros Remember the old days of reading cpanel server logs? Google analytics really does make it so much easier to see what is going on where. There are so many options that I personally have never even looked at. You can be as superficial or as deep diving as you want to be. Cons The strengths are also the weakness, there are so many options and places to click and look at the data that it can become seriously confusing, Review Source CT CHARLES T. Local SEO Specialist Marketing and Advertising Used the software for: 2+ years ### "Basic use for business" February 22, 2019 5.0 Overall experience is positive. I use Analytics often and will continue to do so. Pros Being able to see the metrics for our website in multiple formats from graphs to pie charts is awesome. I love that Google even tracks the visits to a site down to the very device used to view a site. Cons I like the older version far more when Google Analytics would show you the keywords a user typed in to get to your site. I think this was extreme helpful for providing top quality content that generated more viewers and gave the best answers possible answers to users searching our site. Review Source VR Verified Reviewer Content Manager Publishing Used the software for: 2+ years ### "Perfect even if you don't like numbers" November 6, 2019 5.0 Pulling data for weekly reports, keeping track of company growth and statistics Pros It's so user friendly! I am not a "numbers" person and this is super easy to use. If you are a google user, it's so easy to access from your dashboard. And if you can't figure out a function within the software, it's fairly easy to find a tutorial video. Cons That it has to be used with internet connection or your work doesn't save! This usually isn't a problem for me because I have internet connection, but in the event that I don't it's such a pain! Review Source Jonathan C. Owner Information Technology and Services Used the software for: 2+ years ### "Best site analytics with few issues" September 24, 2020 5.0 Over all this is a great product. Every person with a site needs to use analytics to see how well things are performing. Setup was fairly easy and over the years has otten even easier for those not so tecnhically inclined. Pros This software is very robust. You can get analytics on all kinds of information about who visits your site. When they visit and how they got there. You even get information on how they use your site. Cons You get so much information it can be hard to understand what your looking at. It takes time to distinguish good and bad patterns in traffic. Review Source Renan V. Graphic Designer & Web Developer Internet Used the software for: 2+ years ### "Google Analytics is an essential tool for anyone that owns a Website" March 14, 2019 5.0 I am very happy with Google Analytics. I have three Wordpress websites and I use Google Analytics in all of them. Pros It's a free tool, easy to use and contains TONS of data/information that you can use to learn more about your visitors such as country, gender, age and much more. You can also learn which links are bringing you more traffic. Cons It can be a bit tricky to set everything up in the beginning depending on which platform you use for your website. Tip: If you use Wordpress you can install a plugin, that will make your life easier. Review Source TW Toshia W. Beauty advisor Cosmetics Used the software for: Less than 6 months ### "Best tracking software" May 19, 2024 5.0 I love using this application is one of my to applications. Pros I love Google analytics it shows everything I need to know and then some. Cons I want to be able to customize the font used. Reason for choosing Google Analytics 360 Dud it's Google everything Google does is great in my opinion. Review Source VR Verified Reviewer Chief Marketing Officer Computer Software Used the software for: 2+ years ### "The go-to free website analytics software" September 10, 2020 5.0 My overall experience over the years with Google Analytics has been strong. Sure things could be better, but it's free. Pros Everyone knows Google Analytics. It is almost harder to find real sites that don't have Google Analytics than those that do. Because of this, it is easy for most experienced marketers to jump into any GA account and figure out what's going on. Cons Since Google Analytics is free (other than the 360 product that is very expensive), and lacks the features from other more reasonably priced analytics solutions for businesses. Review Source VR Verified Reviewer Media Retail Used the software for: 1-2 years ### "Love how much it tracks" July 20, 2021 5.0 It's great because it gives you the tools to improve your SEO. Pros This platform tracks every little bit about your website and gives you the tools to really improve on your SEO. Cons Some things aren't so easy to understand, but they do try with the tooltips. Some of the things on the dashboard can be pretty confusing for a first time user. Review Source LV Lena V. Owner Veterinary Used the software for: 2+ years ### "Google Analytics Saves Time and Money" April 29, 2021 5.0 I believe it is a great asset for any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business. Pros I really like the ability to be able to analyze the exact data and search terms my customers are using. This helps to customize our ads and website to get the best results. I am also able to see my busiest times on the site which makes it easier to communicate with customers. Cons It is very difficult to setup initially and there is really no one to help you. It requires a very firm understanding of html. Reason for choosing Google Analytics 360 I trust Google products Review Source OK Omar K. Digital Leader Insurance Used the software for: 2+ years ### "Extremely Beneficial Features but a hard to use UI/UX" June 27, 2020 5.0 Great Pros How all google products integrate with google analytics, where i can use tags manager, data studio and firebase to combine my data and view them Cons Extremely hard UI/UX unless you have been using it for years, plus you need to pass all courses to have a correct setup. Also one page websites are super hard to track correctly. Alternatives considered [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Reason for choosing Google Analytics 360 Features and integrations Review Source Philip R. Student Pastor Religious Institutions Used the software for: 2+ years ### "Excellent analytics, but need ability to translate :)" February 23, 2021 5.0 The benefit to our company has been the ability to see what is working and not working on our website. We see critical information such as when and where we are losing the end users. It is a must for making strategic, digital solutions. Pros The best part of Google Analytics is the powerful tools your website has access to. You are able to see where people stay on your site, how they move around, and other data that will guide your team to make more informed choices about your next moves on your website. It is powerful, and from my point of view, seemingly endless in capability. Cons The con for me has been the learning curve of what I'm able to do with Analytics. This con is specifically for those that haven't been trained in much of the lingo and verbiage that will be used. It is not an overly complicated system, but one that will need to followed through with some education if you are not already familiar. Review Source GH George H. PPC Strategist Marketing and Advertising Used the software for: 2+ years ### "Tracking & Data at No Cost. Usually Easy Enough to Implement." December 30, 2020 5.0 I've been pleased with Google Analytics. I use it to set up Google Ads audiences and conversion goals. It's a useful tool for advertisers. It's also very useful for CRO and other website optimization. Pros This can be used for basic data on user behavior or for complex e-commerce tracking, list building, etc. It can be adapted for countless uses. It can provide all kinds of insights but it manages to be easy enough to learn how to use without major headaches most of the time, thanks to decent help pages. Cons Some features (e.g. e-commerce tracking) are complicated and confusing to set up for those of us who are not coders. There are so many metrics, diagrams, etc. that it can be difficult to remember where to find some of them. Customer support can be frustrating, as is the case with most companies. Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret. Review Source BK Bed K. Managing Director Design Used the software for: 2+ years ### " My Genuine Experience With Google Analytics" April 9, 2022 5.0 \- Using Google Analytics for tracking website performance - Make further marketing plans based on data and stats given by Google Analytics. - Google Analytics tracking code may conflict with cache plugins like Litespeed cache, W3 total cache, etc. Pros \- Real-time traffic overview according to locations, traffic source, contents, and more. - Audience tracking with their geolocation, interest, and behavior. - Easy integration with other Google products like Google AdSense, Google Search Console, and Google ads account. Cons \- Accuracy of data given by Google Analytics is questionable, due to tracking issues on the website with conflicts with other scripts on the website. - Robots visits and internal visits are also counted. Review Source VR Verified Reviewer Candidate Experience Manager Human Resources Used the software for: 2+ years ### "A powerful solution to discover insights about your web traffic" March 20, 2019 5.0 Pros I know that you came on my Job Offers web page while searching for a "QA" role. I also know that you spent 47 seconds on it, but that you chose not to apply. This will stay between you and me, don't worry. How do I know all these things? I'm using Google Analytics, baby. Cons Most of the features require advanced training to be used. There are a few good tutorials available online, but the platforms changes so often that it's difficult to keep track of how to do things that aren't basic in the long term. Review Source VR Verified Reviewer Web Developer Information Technology and Services Used the software for: Less than 6 months ### "Incredibly overwhelming!" August 28, 2019 4.0 We are trying to solve all our questions about where our visitors are coming, what are they doing, why are they leaving before buying or how long it takes them to buy, all things that are really important when handling e-commerce businesses Pros Google Analytics is a tool that can help you track transactions, track and report website traffic and further more, but the best thing about this software is that its free of charge. With no cost at all you can track and manage what customers do on your website., how they find it and so many more. Cons The first time I used Google Analytics I found it to be incredibly overwhelming! It has so many dashboards and settings that it makes you question everything you knew. If you are a rookie you must know some of the language before hand to comprehend what is going on thus, some members of our team did not handle this transition well. Review Source KG Kannan G. Dr Biotechnology Used the software for: 2+ years ### "Excellent analytics software for your website" September 28, 2021 5.0 Pros Its a free tool to monitor every single aspect of your website. you can track number of visitors, based on country, city, device, browser etc. You can track the traffic source, page visit etc. institutively compare your website traffic across, time, date etc. Cons I really don't have any negative points. there is no option to track a particular user behavior Review Source IT IGOR T. SEO Spetialist Information Services Used the software for: 2+ years ### "It's definitely the industry standard" February 12, 2021 5.0 I do lots of ads for my clients and myself I also have nice graphics and statistics to analyze and find some room for improvement Pros I like the fact that its provide a lot of data even if you are using the free version of the service. Cons From time to time the data I've got from the ads services such a FaceBook Ads or Criteo ads platform shows me different numbers (about 15-20% differences) Alternatives considered [Bing Visual Search](https://www.capterra.com/p/180640/Bing-Visual-Search/) Review Source PK Pawan K. Digital Marketer Information Technology and Services Used the software for: 2+ years ### "Best Tool for Visitors Analysis of any website" October 4, 2019 5.0 Overall Google analytics is easy to use with User friendly UI. We can add multiple websites in a single Google Analytics account. Pros I am using Google analytics for getting visitors report on my website. Google Analytics is free and fastest tool for getting visitors report in the form of number of sessions, real time visitors, visitors location and traffic medium. Google analytics is easy to setup and has great features about visitors data. Cons Google analytics is easy to setup and we can view and analyze traffic without any cost. There is no any bad thing about Google Analytics. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.