# Page 12 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 12 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8093 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8093) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 12 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 276-300 of 8093 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Samantha M. Hospitality Consultant Restaurants Used the software for: 2+ years ### "Gain transparency and accuracy in data insights with Google Analytics 360" September 13, 2022 5.0 Google Analytics 360 is a powerful analytics product with quality functionalities in data discovery and collection, analytics, reporting and visualization. My overall experience has been a very productive and interesting one and am great am using this product. Pros The interface of Google Analytics 360 is very user-friendly and intuitive and this makes it effortless for anyone to interact with and make use of the various product features. The integration with other Google products is very useful. For example it connected easily with Google Ads making it easy to analyze and get insights about the performance of our marketing activities. It is easy to analyze all data, and generate accurate and detailed reports that helps get accurate insights about the performance of the marketing deals. The data visualization options available are very interesting and makes data insights understanding simple. Cons I had a productive time using Google Analytics 360 and there i find it very difficult to find anything in it to like least. Review Source Marlyn G. Marketing Operations Manager Computer Software Used the software for: 1-2 years ### "Google Analytics 360 Identifies and improves the weak points of a website" June 12, 2022 5.0 Google analytics 360 goes one step further, since it has more tools than the free version, it is a platform that helps me analyze and collect information about websites. Thanks to this Google analytic I can carry out a deep analysis of the needs of each aspect of the online traffic that my company receives since it allows me to use it and understand in a better and more precise way the experience of my client within the web, in addition to Studying all touchpoints from one place helps me analyze buyers and their behaviors. Pros I like Google Analytics 360 because it allows me to have a more exhaustive analysis of the clients who visit the web page, it allows me to see the total number of users who visit me, place of origin, device, it also shows me the behavior of the visitors, what products they buy, the time they leave the website, what content interests them the most, where they look at the site from, what time of day they visit, what time of day they are most likely to make a purchase, where my target audience and among other things. With Google analytics 360 I can identify in which part or process of the websites where it is installed there are deficiencies, to decide on what and how to improve and thus increase conversion. Cons With more tools, the learning curve is slower, so it takes time to learn how to use it fully to get the most out of all the tools. Switched from [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) Google analytics 360 is an advance platform Review Source Anna W. Search Computer Games Used the software for: 6-12 months ### "Quick Look" May 16, 2022 4.0 When i don't understand something or some new ideas Pros Shows instructions if you get lost like new yousers Cons That everything should be for free to get starded Review Source VR Verified Reviewer Marketing Manager CRM Machinery Used the software for: 1-2 years ### "The Analytics Tool for Google" December 22, 2023 5.0 Pros Setting up is easy and once done the system is ready to use. There is a lot of various data and tools in the interface but it is still user-friendly. Cons It is hard to completely trust google on their reporting. There are not that many alternatives that can compete on the same level. Our website-based-events were expected to have a lag in the end. Review Source VR Verified Reviewer Regional Digital Provisoning Manager Marketing and Advertising Used the software for: 2+ years ### "Still Great But Needs Better Reports" August 29, 2019 5.0 Google Analytics is helping us collect data on dozens of website and ad campaign accounts. The setup is relatively easy and once up and running, the data can be access via more modern reporting apps. Pros Despite all the new comers in the marketing metrics software arena, Google Analytics remains a strong contender for traffic and marketing funnel measurements. What I like most about this software is its ability to see live stats in realtime about a property. This a great feature for clients who like to check up on their web traffic. It also makes testing new setups a lot easier than most of the current competition. Cons While the preset dashboards and interfaces within Google Analytics are pretty easy to read and understand, the exported reports require quite a bit of configuring to get anything close to the results you get within the app. This means that we often end up using other software to present the data that Google Analytics collects. The other annoyance is the limitation on how many properties can be managed by a single account within each login. Large agencies will end up creating multiple accounts and logins to deal with this issue. Review Source Erica R. Account Supervisor Marketing and Advertising Used the software for: 2+ years ### "Must-Have Marketing Insights Tool" March 18, 2019 5.0 Overall I love using Google Analytics as a quick way to provide our clients updates on site performance, ROI and audience. It's such a simple tool to utilize for questions like "How much traffic did our site get? Where's the traffic coming from? Is our site more mobile or desktop traffic heavy?", etc. It's a great tool to allow anyone to be an "analyst" without diving too in the weeds while allowing true analysts to do a deep dive. Pros Google Analytics is a must-have for any sites that's looking to exist to make a profit, directly or indirectly. The platform is easy-to-use (Google does a great job with the UI), provides quick insight on top level metrics while allowing you to dig deeper into specifics including specific pages of your site and audience segments. Additionally, there are tons of free resources online about how to utilize GA for your business and truly understand so much of what's going on via your online presence including how to set up customized goals and conversions. You don't need to have "Analyst" or "Developer" in your title to get a ton out of this tool. Cons If you are setting up a complex conversion funnel or need customization that's above the norm, it is more difficult than other smaller platforms to get individualized support from Google. However, there are several online forums, both Google supporter and third-party, that have a ton of great information that likely can address or assist in the problem you are addressing. Review Source FO Frida O. Founder Professional Training & Coaching Used the software for: 2+ years ### "Amazingly easy to deploy and work with. Success step by step." October 22, 2023 5.0 Reliable indicators for reports makes things professional and updated. More benefits. Pros The most satisfying thing here is how easy it is to work with Google Analytics 360. In a few steps, I was able to launch the tool in my small organization and easily integrate it with a few softwares. Ever since I have the right insight towards customer handling and what they need in the market. It is a whole great deal to enjoy. Be sure to steal the idea. Cons When my clients are satisfied, my case is closed and I concentrate on maintaining the satisfaction. This tool has done it and I comfortably concentrate on other matters outside work. No challenges. Review Source Muhammed Ö. Ceo Retail Used the software for: Less than 6 months ### "Google Analiz Nino" August 1, 2023 5.0 My overall experience with Google Analytics is excellent, I like it a lot. Pros I liked the fact that the data can be easily accessed in the Google Analysis application. I have connected my website and I can see the data analysis coming to my website very easily. Cons Although Google Analytics gives the data very successfully, sometimes it can give the data late, maybe because of heavy usage or problems arising from the system. Review Source CS Craig S. Small Business Owner Apparel & Fashion Used the software for: 2+ years ### "Easy to use Analytics tool for Newbies" March 16, 2020 4.0 Using Google Analytics tracking software is easy and provides the analytical insights about my customer traffic, engagement and conversion funnel. So, I can optimize my e-commerce website content, marketing and products to increase sales. But due to limited support from Google and no development or coding experience, implementing enhanced e-commerce tracking was not easy and made me spend more time than I would have wanted before going live. If Google can provide e-commerce tracking developer resource, it would help newbies like me get the best optimization insights in lesser time. Pros I implemented Google Analytics tracking on my e-commerce website. So, I could track where traffic is coming from, on what products it is converting and who are my customers. My favorite feature of Google Analytics is Shopping Behavior because it showed me the complete funnel of sessions of customers who engaged with product banners, how many of those customers ended up going to product detail pages, who from those added items to their shopping cart and finally how many bought the products. When I analyzed this funnel, I was able to determine the list of customers I could re-target so they bought more. Cons Implementing enhanced e-commerce tracking to correlate customer traffic and engagement with product performance was the most challenging part of Google Analytics implementation. Because I didn't have coding background and I never hired a professional developer. I tried to self serve by reading support documentation on Google's developer portal. Although that portal is pretty comprehensive with examples of code snippets, I didn't feel confident about customizing the code to fulfill my analytics needs. The concept of custom dimensions and custom metrics, scope and how to send data was complex. Alternatives considered [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Reason for choosing Google Analytics 360 I chose Google Analytics over Adobe Analytics because of its negligible cost for basic website tracking and no limit on hits or page views. Adobe Analytics has no free version and has a limit on how much volume of traffic can be tracked in hit or page views. Once that limit is crossed, there is additional tracking cost. Additionally, there are more resources such as blogs and developer portal from Google available, which helps implement e-commerce tracking when developer experience is minimal. Review Source VR Verified Reviewer Managing Director Food Production Used the software for: 2+ years ### "Google Analytics the Gold Standard for Website analytics" April 27, 2019 5.0 Google Analytics is a free web site analytical tool used to monitor your site traffic and visitor activity on your site and its offered by Google. Using Google analytics has allowed me to create products that are serving my customers needs more accurately. For me customer satisfaction and profits are the goals of my business and I'm achieving that by using Google Analytics Pros Its Free and very powerful Google analytics is very easy to set up on your web site. Once you have created your analytics account you will get an ID code which you must insert on every page of your website but if you are using something like Wordpress, then it gets ridiculously easy via the use of a wordpress plugin. You can enable Google Analytics for multiple sites under your administration. Data is generated daily enabling you to track the development or progress of any of your current or past campaigns Google Analytics requires some learning to properly understand and get the most of. However Google provides the Analytics academy which makes the process of learning and understanding this free and amazing tool quite easily and of course there is Youtube too. With Google analytics you are able to tune into your market's pulse. You can answer questions like who is it that most interested in what I'm offering, What is their pain points or what is is that they want me to solve, where are my customers coming from, and so many other questions that will enable you to better serve your market and improve your profits The mobile app is amazing, it makes everything so convenient and accessible Cons If you are using a simple HTML page instead of some Content Management System like Wordpress, installation of your tracking ID can be a task It has some what of a steep learning curve Review Source hO hsed O. IT Engineer Computer Networking Used the software for: 2+ years ### "Google Analytics 360 review" July 28, 2023 5.0 Super important software in business analysis , recommended by huge organizations Pros Advanced data analysis: Google Analytics 360 provides more sophisticated data analysis capabilities, Powerful data integration , Enhanced data privacy and security and Improved support and service Cons The platform can be little overwhelming and complex Reason for choosing Google Analytics 360 more advanced Features, Scalability and Enhanced Support , and first of all I trust on google products Review Source UB Umair B. Manager Information Technology and Services Used the software for: 2+ years ### "The awesome tool to Track your Website Traffic" February 7, 2020 5.0 I am using Google Analytics for my personal Websites. According to my experience Google Analytics is the best and professional tool to analyze your website traffic. I can easily see the number of queries, which keywords people are using and how they can find my website pages. I can easily check on which search page my website is appearing. I have added sitemap of my websites in the Google Analytics, so my pages index quickly in the Google search engine. Whenever I add a new page or a new post or a new product in my website, I use the feature called (Fetch as Google) in Google Analytics. So my page, post or product appears in the Search engine within two to five minutes. Sometimes I also remove pages from my website just because of any reason, then I also remove the page from my Google Analytics account, so the 404 error doesn't appear in my Account. So overall my experience with Google Analytics is really incredible and fabulous. Because the Search engine optimization of my websites has been improved and I can include or publish the data in my website according to the users requirements. Pros The traffic analyze tools are really awesome of Google Analytics. I can easily track the visitors of my website. If you are using E-commerce website then you can also include or add the products according to the users queries and keywords. We can add the Sitemap of our website in the Google Analytics, so the pages can appear in the Search Engine very fast. We can add or remove pages from the Search Engine. The process is really simple, just add your website in the Google Analytics account and start tracking the visitors of your Websites. Cons According to my professional and personal experience, everything and every tool of Google Analytics is awesome. Even Google have changed the interface of Google Analytics. There is a new interface, so if you are an old user, you will have to learn few things in the new interface. But these new things are also really awesome. Review Source AC Abby C. Digital Marketing Manager Real Estate Used the software for: 2+ years ### "The best web analytics and reporting software available" August 4, 2022 5.0 The Google Sheets integration saves us hundreds of hours of reporting every year and we have no need for an expensive third party reporting software. Pros Google Analytics 360 is simple to use and extremely powerful. The account management and setup process is simple and straightforward even when working with multiple accounts. The reports and visualization tools within the software are impressive and many organizations probably find them to be all they need. We automate the export of our data into Google sheets for further analysis which is simple to do via the Google Sheets add on. Using this integration makes the software even more powerful and streamlines our reporting for both Google Analytics as well as Google Ad campaigns. Cons Campaigns can get messy if they are not implemented properly and there should be a hierarchy for campaigns built into the software rather than relying on businesses to figure out best practices. It is often difficult to track campaigns because so many of our campaigns have overlap. Review Source VR Verified Reviewer freelancer Writing and Editing Used the software for: I used a free trial ### "greatness of the system and some good features and should be better in the future" December 9, 2021 5.0 there are so many, of which Google Analytics is always my reference when I look for trending products on the market Pros very easy to use, helps us analyze products that are popular in the market, makes it easier for us to take steps and reduce risk in developing business Cons I don't like it because there are still many people who don't know this good software Review Source SKY SAI KRISHNA Y. Senior Growth Manager Information Technology and Services Used the software for: 1-2 years ### "Google Analytics 360: Enhanced Insights with Cost Considerations" January 7, 2024 4.0 Pros Google Analytics 360's expanded data capacity offers in-depth user behavior insights. Its advanced reporting tools allow for customizable, sophisticated reports. The platform's seamless integration and customization options cater to diverse business needs. Dedicated support and service level agreements ensure reliable assistance. Cross-device tracking enhances understanding of the user journey for informed decisions. Cons While it offers enhanced features and capabilities, the premium pricing might be a limiting factor for smaller or mid-sized businesses. Additionally, the learning curve associated with fully leveraging the platform's advanced functionalities might pose a challenge initially, requiring time and resources for teams to grasp and utilize its full potential effectively. Lastly, despite the expanded data processing capabilities, there might still be instances where users face limitations in handling extremely large or complex datasets. Review Source Yavuz Selim E. CEJ Strategy & Orchestration Expert Consumer Electronics Used the software for: 2+ years ### "It could have been never easier" October 4, 2023 4.0 It is our go-to product for getting marketing reports. Pros Most of the times I get reports about customer satisfaction and advertising exposure, but being a broader analytics product I am pleased enough to get all marketing analysis if I want to. Cons It was firstly a little bit pricey but then it got to a place of use that complements its price Alternatives considered [Piwik PRO](https://www.capterra.com/p/150623/Piwik/) Reason for choosing Google Analytics 360 It is a Google product eventually, so I can adapt my work to other Google products which makes it easier. Review Source DR Dani R. Digital Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "A complete set of business tools for analyzing the operation of a website" April 21, 2022 5.0 Google Analytics 360 has made it possible for us to analyze data in less time and the reports we can prepare with it also provide a visual representation of many popular KPIs that help us effectively understand our customers' behavior, in addition to helping to understand what to include to make our campaigns on various social media Complete in an organized manner. Pros We can examine our ad performance, watch our posts' performance, check visitors' activity, and much more with Google analytics 360. We can also view behavior on our website, audience, acquisition, and conversion information. As a result, I've been able to gain a thorough grasp of my digital assets and better enhance them thanks to the customizable dashboard. With the vast amount of data offered by Google Analytics 360, you may gain a deeper understanding of your customers' habits, which in turn will lead to increased sales. Cons Overall my experience with google analytics 360 is great, but I need to make good use of it to spend some time learning and training. Review Source PR Paula R. Director Hospitality Used the software for: 6-12 months ### "Powerful Insights for Website Growth and I'm Continuing to Learn More" May 21, 2023 4.0 It's like having a secret weapon to create content that hits the mark every time! The interface is user-friendly in places and I can easily keep track of website traffic, page views, and even details about my audience, like their age and location. One of the things I like best is being able to see which pages and content are super popular. It helps me understand what my audience loves and tailor my content accordingly. Of course, there was a bit of a learning curve, I feel like I'm driving a Ferrari in first gear but what I do understand is really helping me and as I learn more I'm sure I will be well ahead of most of my area competitors websites. Pros Google Analytics lets you see your Website Traffic Overview, which gives me an easy-to-understand summary of my website's traffic. It provides key information like the number of visitors, page views and bounce rate. This overview acts as a quick snapshot of how my website is performing, allowing me to assess its overall traffic and engagement levels in a straightforward manner. It's a great starting point for getting an idea of how well my website is doing and understanding its general performance at a glance.I also really like the feature of seeing Popular Pages and Content, that lets you discover which pages on your website are attracting the most visits and capturing your audience's attention. It's like having a window into what content really resonates with my visitors. By understanding which pages are popular, i gain valuable insights into what topics, articles, or products my audience finds most engaging. This knowledge is super helpful because it can guide my content creation strategy, helping me focus on creating more of what my audience loves and craves. Cons It's going to be a steep Learning Curve to fully understand Google Analytics 360. There is a lot of data that this tool offers especially for users who are new to web analytics. It will take time and effort on my part to understand and utilise its advanced features effectively. Review Source JM Jennipher M. Influencer Animation Used the software for: 6-12 months ### "indispensabile" November 3, 2023 5.0 lo uso quotidianamente per me è indispensabile Pros la fACILITà DI POTER CONTROLLARE OGNI MIA ANALITICA IN TEMPO REALE Cons sarebbe fantastico poter trovare corsi di formazione al marketing all'interno Review Source EP Elizabeth P. manufacturing engineer Plastics Used the software for: 1-2 years ### "why I prefer google analytics" December 20, 2023 5.0 For being fairly new to data analysis, it is quite easy to use and is not as complex as other applications. Pros When I just started using it I thought it would be complicated, I didn't take any course or anything, but it is quite interactive and easy to use that you don't need to be a specialist to use it. Cons Regarding the format of the graphs, I would like to see a little more variation, but this is not an impediment to developing a data dashboard. Review Source VR Verified Reviewer MTS3 Information Technology and Services Used the software for: 6-12 months ### "Enable. GA to make out maximum from you App/Website." April 12, 2022 4.0 If we talk about overall performance of GA. I'd say it does its job fairly. It helped us with subscription conversion rate. Pros The search/filter and reporting are the most used feature in my daily routine because that's where we were able to identify what key areas we need to work on. Cons GA is also not perfect and ships with cons as well some of which I particularly find it annoying are unwanted events and some time missing information which cause trouble to find out what went wrong. Review Source DC David C. International Student Program Technician Education Management Used the software for: 2+ years ### "Google Analytics 360 is user-friendly and makes it easy to track behaviors online" January 22, 2022 4.0 Pros It is part of Google, so it makes accessibility easy for anyone who has a Google account. The user interface is easy to understand. Cons Nothing in particular. There are some features that I don't use, but not due to anything that I dislike about the program. Review Source CG Christopher G. Student Education Management Used the software for: 1-2 years ### "The new marketing" July 31, 2021 4.0 Pros It is a very versatile software, it allows you to have reports on data that you have always wanted to know but can not have so easily or that doing that research would take too much time. It is quite productive during the pandemic because it keeps you at home and you do not have to go out and expose yourself to the coronavirus. Cons The cons would be the credibility of the data shown, although it is true that in a traditional way there are also biases and incomplete information but here it is even more certain that those problems occur, so you have to be careful with the data you get and decide if it is good or bad for what you need. Review Source VR Verified Reviewer marketing technology manager Luxury Goods & Jewelry Used the software for: 2+ years ### "Easy to use but not suitable for advanced analysis" November 3, 2023 3.0 The experience in general was discrete but the need to have a more refined configuration and a management of reporting and analysis more in-depth led us to change the analytics tool Pros Very easy to use even for novice users and with many metrics and dashboards available without the need for advanced configurations Cons Configuration of advanced metrics although possible does not allow customization for very complex sites Alternatives considered [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Reason for choosing Google Analytics 360 Lower cost and ease of finding partner agencies for implementation and maintenance Review Source Shubhodeep C. Ecommerce Executive Marketing and Advertising Used the software for: 1-2 years ### "Best tool for business to understand your customer in better way." August 31, 2022 5.0 Great tool that help us to come to decision on product sell and advertise. Its make our work much simpler and informative. Pros Google Analytics 360 is great tool for business. It give a very useful insight of our newly launch website data. Its help us to make the website more better and efficient. As the functions are free to the public and give vital information, i find it very useful. Cons I am very happy with Google Analytics 360. The platform provide vital information about our customer browsing through our company website. its help us to identify the customer behaviour and help a lot in improving the website. Its help us to identify the issues and problem effectively Reason for choosing Google Analytics 360 HubSpot Marketing Hub Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.