# Page 14 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 14 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8092 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8092) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 14 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 326-350 of 8092 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Christian G. SEA Manager Marketing and Advertising Used the software for: 2+ years ### "A great software for marketing and advertising teams" January 3, 2023 5.0 Pros I like the e-commerce feature the most. You can easily check the performance of your products and identify top sellers or products which aren't selling well. You can use this data for example to optimize your Google Ads shopping campaigns. Furthermore, the tool gives you insights about your targeting groups like age, gender, devices and more. This is also really helpful to optimize your campaigns. Cons It's not so easy to implement Google Analytics, especially the e-commerce feature. You need to implement dynamic values like price or amount of a product. Beginners need some time to get adjust to the tool. It's almost impossible to become an expert in Google Analytics 360 if you didn't recieve some kind of professional training. Review Source Divaldo C. CEO Consumer Services Used the software for: 2+ years ### "Without this tool I would never reach my target audience" October 20, 2023 5.0 Google analytics does not require any presentation for any company or even a developer, which is my case, I can understand if I am respecting the good practices required by Google and other search engines. Pros It helps me a lot to understand the traffic of visitors to the websites I develop and understand how to continually improve. The reports are quite illustrative. Cons Maybe it's just the fact that they changed the name of some features, but I believe it's an adaptation phase, right after getting the certification I believe I'll overcome everything. Review Source Nicholas S. Police Officer Government Administration Used the software for: 2+ years ### "The Analytics that Every Website Owner Needs to Have (At a Minimum)" April 12, 2019 5.0 This is the core staple of your website analytics. Get to know it well and you'll be able to imprve and do the things that make you money better. I know data can stink at times, but I promise that this data will be worth it. Pros Google Analytics is a classic option for website analytics. It's free to set up, easy to use (once you poke around a bit) and it gives you insights that can make you real money. I know it sounds corny, but if you have a website you need to know all about your visitors. How are they showing up, how long do they stay, where do they and how close do they get to buying. You can look at all that and more inside Google Analytics (as long as you set it up right). It's an absolute homerun that every website owner needs. It's the classic in the industry for a reason...you can trust it. Any Google runs most web traffic, so you should play nice with their analytics and search console. Cons Google Analytics can be intimdating to everyone. For new or less technchnologically advanced people, it can be overwhelmiing. IT takes some time to setup and get everything swuared away, but once it's set you'll be happy. Id recommend watching a few guides or videos if you've never used it before. It's user friendly once you're inside, it's more the technical implemntation that will throw you off. Review Source NH Nolan H. Merch Analyst Retail Used the software for: 2+ years ### "Google Analytics Review" October 21, 2021 5.0 GA is instrumental to analyzing how customers interact with our web platform. You can view customer engagement per page/link/tile clicks etc and it also helps look into which marketing forms lead to the most customer engagement. Overall, this tool is 10/10 in my book and vital to any ecommerce based business. Pros It's difficult to pick just one feature that I like the most about GA because it's such a useful platform, but I like most of all how much you can drill down your site data. If I want to look at customer engagement/clicks/site behaviour etc. from a very broad standpoint or a very specific link/tile/timeframe, the power is all yours and really helps pin point certain scenarios & reactions on the site and help understand why something (or why not) received a lot of customer engagement. Cons If you aren't familiar with GA it can be very overwhelming at first to figure out how to navigate all of the different dashboards and functionalities. I really recommend watching tutorials and partnering with co-workers who know what they're doing if you're a new user. Review Source Joseph K. President Marketing and Advertising Used the software for: 2+ years ### "The primary tool for analyzing your website traffic visitors, conversions and activities" December 7, 2021 5.0 I am pleased with Google Analytics and use it in some capacity every single day. Pros I like how easy it is to integrate into your website to start tracking immediately. Cons I don't like that it doesn't play well with my "ball mouse" - the sliders are funky. Review Source DEM Divine Erica M. Employee Marketing and Advertising Used the software for: 1-2 years ### "Improvement" June 7, 2024 5.0 Pros With Google Analytics 360, it boosts and improves my marketing effort. Cons The least that I like is that there is limited data reporting. Review Source VR Verified Reviewer seo exutive Education Management Used the software for: Less than 6 months ### " Tracking Website Traffic and User Behavior" June 19, 2024 5.0 The platform offers flexibility in data collection, reporting, and dashboard customization, allowing businesses to tailor analytics solutions to their specific requirements. Pros Seamless integration with other Google Marketing Platform products like Google Ads and BigQuery, allowing for comprehensive data analysis and marketing optimization. Cons While Google Analytics 360 offers more advanced features, it can also be more complex to set up and use compared to the standard version. Users may require more technical expertise or training to fully utilize its capabilities. Review Source TL Tiffani L. Marketing Data Analyst Computer Software Used the software for: 6-12 months ### "Excellent, but it has its caveats." May 1, 2020 4.0 Overall, I would rate my experience with Google Analytics 9/10. I believe it is an outstanding platform for a free application. If it wasn't for the amount limitations I've experienced with simple things within the platform, I would have rated this 10/10. Pros The thing I find most appealing about Google Analytics is its ease of implementation as well as its ease of use. While taking a course prior to using Google Analytics isn't entirely necessary, I highly recommend prior to implementing and utilizing Google analytics that you take a course online to understand the ins and outs of the platform. There is a ton of free information out there on Google Analytics that can really help new users quickly learn the platform. The more you familiarize yourself with Google Analytics, the better you will become at leveraging the platform for your particular business needs. This platform overall is great because it's free and can provide a very solid foundation for your business analytics. Cons It took me a while into using the platform to figure out what can be improved for Google Analytics. While it is an excellent platform to use for your business traffic analytics, I would advise people to be aware that it does come with its limitations. For example, you're limited to the amount of widgets (graphs, charts, etc.) you can include on one dashboard. For some users, this may not be a big deal, however for my company, this was a bit of an issue at times. This is a simpler example of Google Analytics' limitations, however once you dig a bit deeper into the platform and deal with events, goals, adding custom dimensions and metrics through APIs, you will likely find limitations in your corner with regards to the configuration of your data in some instances. This is why I would advise anyone to research using Google Analytics prior to implementing it. F=I would like to point out that for companies with ecommerce platforms, I've observed that this is the best type of website to utilize Google Analytics for. Review Source Shahzad M. Lead - Digital Marketing & Analytics Marketing and Advertising Used the software for: 6-12 months ### "Google Analytics 360 is equivalent and better than Adobe Analytics " June 8, 2022 5.0 Pros Few of the things that I liked about the GA360: - It provides the person working on this to Create a Master Property/Sub-Property and Roll Up property which was not available in other tools - With this we have got the Limits removed like usually GA (Free Version) works best and records upto 10 Million Hits in a month whereas with GA360 this limits were removed. -The Reporting Capability of the Tools is improved as the we can see all the queries and keywords the users are using to reach our websites which was not available GA(Free Version) Cons \- Usually we need to purchase the whole Package of Google Marketing Platform which may not be of use if they don't want to use the other tools in GMP. - We cannot test the Setup of the Properties before making the changes live. Reason for choosing Google Analytics 360 We chose the Google Analytics 360 platform as it is very easy to use and have integration options available for free or at cheaper cost and is an cheaper alternatives to other platforms. Review Source VR Verified Reviewer Marketing Manager Used the software for: 2+ years ### "A Must Have for Anyone Who's Trying to Understand Their Website Audience" July 13, 2018 5.0 Pros Google Analytics gives an in-depth understanding of the type of traffic you are receiving to your website. From real-time visitors who are actually on your site, to a comprehensive year over year comparison of the quality of traffic and conversions, you can find it all in Google Analytics. When you are developing your website, it is extremely important to ensure that you are tagging events and actions appropriately, but if Analytics is set up on your website correctly, it's an absolute game changes for helping you understand your website audience. Cons While you can learn an immense amount about the traffic that's hitting your website from Google Analytics, getting certified in the software can be a bit time consuming. Having worked through the process with both technical resources and marketing resources, I've found that both struggle in certain areas of the certification -- the technical resources struggling in truly understanding (or caring to understand) the numbers and the marketing resources struggling to understand the implementation process (tagging, events, actions, setup, etc). However, once the software is in place, there is no denying that it's incredibly helpful for everyone involved in a website project/business of any kind. Review Source JJK Joseph Junior K. community manager Computer Software Used the software for: 2+ years ### "Avis Google Analytics 360" December 25, 2023 5.0 Pros Ce que j'ai apprécié par dessus tout c'est de consulter les données Cons La difficulté que j'ai rencontré c'est lorsque je voulait l'intégrer dans mon site web. Switched from [MonsterInsights](https://www.capterra.com/p/235122/MonsterInsights/)[GTmetrix](https://www.capterra.com/p/179542/GTmetrix/) j'avais des difficulté lors de l'intégration de l'outil dans mon site Review Source GM Gladys M. Self Employed Education Management Used the software for: 2+ years ### "Google Analytics Allows You to Effectively Track Your Business and keeps You in the "know" Always" July 12, 2021 5.0 Pros I can track major changes in my website traffic in real time. Cons It lacks direct insight into what drew customers to your site. Review Source Ansar K. Senior Fraud Analyst Financial Services Used the software for: 1-2 years ### "Google Analytics : Excellent tracking platform " April 26, 2024 5.0 I have a positive experience with Google analytics it is a great web analytics solution that provides valuable insights into website performance and user behaviour. with its easy interface and comprehensive features, google analytics allows website owners to track key metrics such as traffic sources, user demographics and conversion rates. Pros User friendly interface User can set up custom alerts It offers Detailed site speed reports Users can analyse website traffic by geographic location Easy audience segmentations Cons Google analytics can be challenging for beginners Sometime result Limited customer support User may experience occasional downtime issues Review Source Jonathan W. Product Manager Marketing and Advertising Used the software for: 2+ years ### "Still amongst the best" August 8, 2022 5.0 Understanding where our traffic comes from and when has been incredibly important to us as a business, as well as knowing what content they are looking at. Pros Google Analytics allows easy integration with your website or platform, getting you up-to-the-second data on demand. From topline summaries of website performance to granular detail by the visitor, Analytics has everything you need to make your data digestible, helping you set KPIs and make key business strategies. Cons To the uninitiated, Google Analytics may seem overwhelming. We also had some issues with merging Analytics accounts (as we had to create separate ones for our website and app). Review Source RP Riyasudeen P. IT Engineer Retail Used the software for: 1-2 years ### "Google Analytics Review" November 1, 2021 4.0 Overall am happy with Google Analytics because I can get the overview report of the users who are landing in my website, real-time data, platform wise and country wise are worth the software, I expect more detailed user data to engage a better content for the user. Pros The feature I like the most is that it gives a real time view of the users who accessed m website in the last 30 minutes, it helps me to know the real-time traffics Cons Apart from getting the data of users from country wise or platform wise, Google Analytics doesn't provide much data even though Google can provide a lot more and few times I find missing or inaccurate data. As an administrator I expect more user data, So I can provide a content which user expects. Alternatives considered [Piwik PRO](https://www.capterra.com/p/150623/Piwik/)[Dealfront](https://www.capterra.com/p/154835/Leadfeeder/) Reason for choosing Google Analytics 360 Even though Google Analytics few features compared to its competitors, the tech giant is keep adding features and it is even integrated Google adsense to view the earning. As it is a Google product, it is more reliable than others and will help hugely by bringing more google products together. Review Source Michelle K. Social Media Specialist / Analytics & AdWords Assistant / Proofreader Marketing and Advertising Used the software for: 2+ years ### "Overall Pretty Good" February 1, 2019 4.0 Overall, we are pleased with the program. It does require a large amount of time and effort and using it regularly to get to a point where you can clearly understand what you’re looking at and where to find certain pieces of data. We use it everywhere from simply seeing how site is performing to how things like social and email are driving people to our site and making purchases. You do have to have an understanding of how to properly tag links in order to clearly see your data, though. Pros Once you get the hang of how to use it, there’s a lot of data you can gather. You can get very specific details about your website and your customers and use the data to make adjustments to how you do your marketing and build your site. Cons There are inconsistencies from one section to another, especially with timelines. And it’s hard to find an answer. For example, I will pull data for the past year and then compare it to the previous year. I’ll get two different sets of numbers... then when I review both years at the same time, the sum of numbers doesn’t match when I pulled the data year by year. In addition, when you try to contact their support... you never know what you’re going to get. The majority of the time it feels like you’re speaking to someone who knows about the same or less about the program than you do and they’re reading from a script. Once in a while you’ll luck out and get someone who really knows what they’re talking about and you get somewhere... but a lot of the times it’s simply a struggle. They don’t keep their resources up to date so you’ll often see older versions referenced on their help pages and you’re forced to look elsewhere to find answers to your questions. Review Source VR Verified Reviewer Analista Telecommunications Used the software for: 1-2 years ### "Excelente para analise de dados " July 26, 2023 5.0 Super recomendo pois conseguir analisar todo o nosso banco de dados que hoje conseguimos resolver 60% da nossa operação com essa analise de dados. Pros Os recursos para analise de dados é impressionante todas as ferramentas que o sistema libera para fazer uma analise perfeita Cons Encontramos um pouco de dificuldades para abrir um determinado chamado no suporte Review Source VR Verified Reviewer Technology Specialist Computer Software Used the software for: 2+ years ### "Valuable to visualize and Monitor your Application Data" March 2, 2021 4.0 For better decisions and calculating your ROI, we should always need to collect analyze the product results properly. Google Analytics is really a game changer in that phase, starting from setting up the campaign to analyze the results everything is easier to setup and easy to work in the collaborative way. Pros One of the best thing with Google Analytics is, easiness, it is easy to implement and adoptable as per the needs. Easy to create our custom goals and track against the user traffic, it doesn't really require any major training. And, we are utilizing the Google Analytics for both our Mobile (through Google Tag Manager) and Web application through Google 360 Suite. The new Ga4F property helps to visualize both the Mobile and Web in the same dashboard instead utilizing the different containers set for the product needs. Data visualization and extraction is easier and also customizable to through the reports. Cons The time to update the data in the events section needs improvements, even we refresh the dataset or report multiple times it is taking a differentiable amount of time to update the data in the behavior section. Sharing the custom reports across containers is required capability and also to create the unified reporting across platforms needs experts help if you are switched to GA4F Review Source VR Verified Reviewer SEO Specialist Financial Services Used the software for: 2+ years ### "A must use tool for the majority of websites" November 2, 2018 4.0 Pros Best thing is that it's free and basically easy to set up initially. You don't need developer knowledge to use its basic features and you get a lot of value - understanding your audience and customer behavior. You DO need however some coding experience to use advanced features as tracking specific user actions on website, setting up goal funnels, implementing e-commerce tracking, cross-device tracking, using custom dimensions, etc. This however is well explained in Google analytics developer documentation. You can link to other Google products like Google Ads, Google Search console and Google optimize to get more data into Google analytics. Another helpful feature is the offline data import - which can help you import for ex. CRM information into Google analytics to help you make better analysis of conversions and customer behavior. Cons It really takes a lot of time to master and get the maximum of the tool. There are some limitations like data sampling in reports or other features which are missing in the free Google Analytics but you can get with the Premium (Google Analytics 360) - which is really costly. The free version also has a limited number of goals, custom dimensions, custom metrics you can set (20 of each). Review Source LT Lucas T. ADVOCACIA Judiciary Used the software for: 1-2 years ### "Avaliação Analytics 360" October 20, 2023 5.0 Utilizo a plataforma para acompanhamento de dados sobre trafego online e a experiência geral é satisfatória, apresentando todos os recursos necessários. Pros A ferramenta de controle das conversões é uma ótima disponibilidade da plataforma. Cons Os recursos são completos e por isso apresentam certa complexidade. Alternatives considered [ClickUp](https://www.capterra.com/p/158833/ClickUp/)[Fathom](https://www.capterra.com/p/136476/Fathom/) Reason for choosing Google Analytics 360 Porque a plataforma se integra bem com outros sites e recursos disponíveis Review Source Rita G. Product Manager Telecommunications Used the software for: 2+ years ### "Google Analytics 360 is an absolute powerful marketing insights tool" November 5, 2022 5.0 Google Analytics 360 is a very crucial product for marketing analytics. It helps run deep analysis on your marketing activities to determine their return on investment as well as understand how customers interact with your marketing data. Pros One of the interesting thing about Google Analytics 360 is how simple it is to use. With a user-friendly and a clean interface, it becomes easy to use it to analyze your marketing data to acquire useful insights on how they are performing. It has a very effective reporting function that gives real-time reports about your marketing activities via interesting graphical data visualization options. It is open to customization abd this makes it easily adapt to your existing working environment. Cons I have genuinely nothing that i can say i like least about Google Analytics 360. Review Source Dave V. CEO Internet Used the software for: 2+ years ### "Our Experience Using Google Analytics" August 22, 2019 5.0 It has been a very useful tool that took some time to learn, but the outcomes have been very good for our company. We get more action-takers and can measure what is working and what is not. It has been a tool that we use daily for years now. Pros I started using Google Analytics shortly after I began my own business online, and as we have grown our business and expanded the online market segments, it has become an essential tool for us to measure how we are doing. There are so many ways to drill down and understand the numbers and data that you will have access to when you use the tool that it will require some training to use the data effectively, but that effort to learn will be well worth it to your company. It has been for our company. We use Google Analytics on every website that we operate and we consider it an essential piece of our SEO program. It is not hard to set up, and it is the interpretation of the data that you gather that helps you squeeze the best performance from your content and websites. Cons Nothing to dislike, it is a good tool and platform for any business to use these days. It is free and it offers you access to data that will point you in a direction that will help you get more traffic, leads, and sales. You can't ask much more than that! Review Source SM Shoukhin M. Founder & SEO E-Learning Used the software for: 2+ years ### "Perfect Solution to Analysis Visitor Data to Increase Sale" February 18, 2022 5.0 Google Analytics 360 is a powerful, robust platform for website analytics. It offers deep insights on the visitor experience and provides actionable data to make better business decisions. This program has been an integral part of my online marketing strategy by providing customer conversion data, allowing me to create a more personalized user experience. Pros Google Analytics 360 is a suite of products and features that can offer marketers a clearer understanding of their marketing performance. Google Analytics can help you analyze data to increase sales by giving you insights into how your visitors behave. It’s the perfect solution for multi-channel retailers who need to track the impact of ads and campaigns across digital channels, including search, YouTube video ads, Gmail Ad campaigns, Display Networks and Shopping Ads. It tells you which channels are producing the most revenue for your business' website and also where your site struggles to convert visitors into customers. Cons Google Analytics has a complicated user interface which can be difficult to handle for the beginner. I need to watch youtube videos several times to add the analytic code to my website. Review Source Liam S. Innovation Designer Non-Profit Organization Management Used the software for: 2+ years ### "Hate it but can't live without it" March 31, 2019 5.0 We appreciate that we have Google Analytics when we need it (though I don't find myself accessing it that often). It's most effective when someone on your team is well versed in reading analytics and can help the team pull the numbers they're looking for and interpret what they mean. Sure, some people hate it - but let's face it, we can't live without it. It's the world we live in now. Pros Let's face it - the world runs on data. Numbers often drive our business decisions, so analytics are a must. We have to know what's working or not working in the digital space. I appreciate that Google offers one of the most robust platforms for looking at our analytics, and it has more information than I would ever need to know - or could possibly understand. You can log in from anywhere, have different access levels for different sites, and (most often) find exactly the number you're looking for. It's a software we can't live without, even though I consistently find myself hating it (more on that later). Cons Analytics feel like the kind of thing everyone needs access to, but no one really knows how to understand. You practically need another degree just to decipher the menu titles and field descriptions. Even if you do know what you're looking at, it doesn't mean you know what it means. Is that spike in traffic because someone linked to you, or because you visited your own website 100 times that day? There's a lot you need to understand about analytics before you get into the dashboard to take a look. It's definitely not for casual users, and can be a frustrating experience for people when they start out. You can usually find what you need, but it might take you longer than you think. Review Source Godfrey C. Technical Quality Manager Tobacco Used the software for: 2+ years ### "Google Analytics: Incomparable Software" September 6, 2021 5.0 When it comes to accurate website statistics, Google Analytics is a godsend. Despite the fact that the great majority of tools are really useful and fascinating, it is crucial to improve statistics in terms of security. Nearly every internet platform can be interacted with easily. Workflow is simplified and accelerated. Pros Google Analytics is a fantastic tool since it allows to track the audience's whole website experience. The simplicity with which it can be installed as well as the ease with which it may be used Verifying a website with Google Analytics is a straightforward process. It's critical to keep track of site visitors' location, country, period length, and active users in real-time, which necessitates strong website analytics. Cons To help new users understand the data and graphics, Google could provide a tutorial. Review Source Similar Products Featured ## Related categories [Data Visualization](https://www.capterra.com/data-visualization-software/)[Dashboard](https://www.capterra.com/dashboard-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.