# Page 15 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 15 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8092 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8092) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 15 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 351-375 of 8092 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use SM Shoukhin M. Founder & SEO E-Learning Used the software for: 2+ years ### "Perfect Solution to Analysis Visitor Data to Increase Sale" February 18, 2022 5.0 Google Analytics 360 is a powerful, robust platform for website analytics. It offers deep insights on the visitor experience and provides actionable data to make better business decisions. This program has been an integral part of my online marketing strategy by providing customer conversion data, allowing me to create a more personalized user experience. Pros Google Analytics 360 is a suite of products and features that can offer marketers a clearer understanding of their marketing performance. Google Analytics can help you analyze data to increase sales by giving you insights into how your visitors behave. It’s the perfect solution for multi-channel retailers who need to track the impact of ads and campaigns across digital channels, including search, YouTube video ads, Gmail Ad campaigns, Display Networks and Shopping Ads. It tells you which channels are producing the most revenue for your business' website and also where your site struggles to convert visitors into customers. Cons Google Analytics has a complicated user interface which can be difficult to handle for the beginner. I need to watch youtube videos several times to add the analytic code to my website. Review Source Liam S. Innovation Designer Non-Profit Organization Management Used the software for: 2+ years ### "Hate it but can't live without it" March 31, 2019 5.0 We appreciate that we have Google Analytics when we need it (though I don't find myself accessing it that often). It's most effective when someone on your team is well versed in reading analytics and can help the team pull the numbers they're looking for and interpret what they mean. Sure, some people hate it - but let's face it, we can't live without it. It's the world we live in now. Pros Let's face it - the world runs on data. Numbers often drive our business decisions, so analytics are a must. We have to know what's working or not working in the digital space. I appreciate that Google offers one of the most robust platforms for looking at our analytics, and it has more information than I would ever need to know - or could possibly understand. You can log in from anywhere, have different access levels for different sites, and (most often) find exactly the number you're looking for. It's a software we can't live without, even though I consistently find myself hating it (more on that later). Cons Analytics feel like the kind of thing everyone needs access to, but no one really knows how to understand. You practically need another degree just to decipher the menu titles and field descriptions. Even if you do know what you're looking at, it doesn't mean you know what it means. Is that spike in traffic because someone linked to you, or because you visited your own website 100 times that day? There's a lot you need to understand about analytics before you get into the dashboard to take a look. It's definitely not for casual users, and can be a frustrating experience for people when they start out. You can usually find what you need, but it might take you longer than you think. Review Source Godfrey C. Technical Quality Manager Tobacco Used the software for: 2+ years ### "Google Analytics: Incomparable Software" September 6, 2021 5.0 When it comes to accurate website statistics, Google Analytics is a godsend. Despite the fact that the great majority of tools are really useful and fascinating, it is crucial to improve statistics in terms of security. Nearly every internet platform can be interacted with easily. Workflow is simplified and accelerated. Pros Google Analytics is a fantastic tool since it allows to track the audience's whole website experience. The simplicity with which it can be installed as well as the ease with which it may be used Verifying a website with Google Analytics is a straightforward process. It's critical to keep track of site visitors' location, country, period length, and active users in real-time, which necessitates strong website analytics. Cons To help new users understand the data and graphics, Google could provide a tutorial. Review Source Celine S. E-commerce Manager Farming Used the software for: 1-2 years ### "Best analytical software " February 29, 2024 4.0 With Google analytic 360, conversions are easy to set up and track. Pros Google analytic is the best software for analyzing site traffic. It gives you access to your ideal target and all the information you need to know about it. Cons The set-up time and the time it takes for the data to be ready for analysis are relatively long. Alternatives considered [IBM Cognos Analytics](https://www.capterra.com/p/240583/IBM-Cognos-Analytics/) Reason for choosing Google Analytics 360 Because it is from Google, and it is simple to use Review Source NC Nestor C. Gerente IT Marketing and Advertising Used the software for: Less than 6 months ### "La versión mejorada de Google Analytics 4" December 21, 2022 5.0 Ha sido una buena experiencia. Debo decir que configurar por completo la plataforma no fue fácil pero una vez hecho, la cantidad de datos estadísticos que se pueden recopilar son geniales. Pros Google Analytics 360 es una herramienta, la mejor en mi concepto, para medir todo el tráfico que pasa por nuestro sitio web y obtener tantas estadísticas como sea posible. Con toda la información que se puede generar, se pueden tomar las mejores decisiones para tener un sitio web muy atractivo al cliente y de esta misma manera generar las mejores campañas de marketing. Cons La única contra, y esto va para el usuario común, es que se requieren muy buenos conocimientos técnicos para poder a punto toda su configuración y también un poco de tiempo. La plataforma cuenta con un soporte pero en mi concepto siempre será necesario acudir con un experto que haga toda la configuración Review Source MA Masroor A. OFFICE ADMINISTRATOR Education Management Used the software for: 1-2 years ### "Google Analytics Review" February 19, 2024 5.0 I personally enjoy it. It makes my task much easy. I love it. Pros It's almost features are appreciable. But it's advance features like more data processing , it's access to raw data and creating fresh data are very eye catching. Apart from this it's feature like ,inter alia, customisation. Data driven decisions etc are unparallel. Cons It should be a bit economical so that it could be availed by small organisations also apart from this it's complexity, dependency upon google, limited customisation etc need some attention. Reason for choosing Google Analytics 360 Ease of use, customisation, conversion rate . Switched from [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) It was not very easy to use and customize. Review Source GL Guillaume L. Social Media Manager Luxury Goods & Jewelry Used the software for: 2+ years ### "Une application primordiale au fonctionnement de tous sites" July 27, 2023 5.0 Au global, Google Analytics est un outil indispensable dans la vie de son site internet: gratuit, performant et simple à mettre en place. L'essayer c'est l'adopter. Pros Google est le meilleur outil de web analytics qu'il existe sur le marché pour les raisons suivantes: - le plus performant - il est gratuit - Analytics fonctionne avec toutes les autres applications de la suite Google (Looker, GTM etc.) Cons La nouvelle version de Google Analytics est assez compliquée à prendre en main et nécessite donc des formations préalables avant d'être à l'aise avec l'outilet arriver à récupérer les informations souhaitées. Review Source MTBN Md. Tanvir Bin N. IT officer Education Management Used the software for: I used a free trial ### "Quick responses to user actions are made possible by immediate insights." November 7, 2023 5.0 Perceive user behavior over predetermined time spans, such as days, weeks, or custom intervals, using lifespan-based views. Pros Web browsers, smartphone apps, and even Internet of Things devices are all combined to provide the Unified View. Analyze user activity patterns as they switch between platforms using data harmonization. Explore app-specific stats such as crash reports and in-app purchase histories with enhanced mobile metrics. Cons The Unavoidable Learning Curve Making the transition is not without its difficulties: Long-time users of Universal Analytics may find it difficult to get used to the new dashboard and data presentation techniques. Alternatives considered [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Reason for choosing Google Analytics 360 User-Centric Data Control & Storage facilities. Switched from [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Price comparatively higher than its competitor Review Source II Imran I. Manager Broadcast Media Used the software for: 6-12 months ### "Google Analytics the best" October 16, 2021 5.0 My experience has been great, helped me improve sales on website and see what customers prefer the most Pros Ease of use and basic user funtions for someone who doesn't know anything about analytics Cons Should be more user freindly and have hints on certain subjects or samples on how to use Review Source MM Michael M. Product Specialist/Analyst Information Technology and Services Used the software for: 2+ years ### "Google Analytics 360 works great" January 19, 2022 5.0 Have been using this tool in marketing for many years and it works well. Pros I use this as the primary source to verify what is happening to traffic to the website and to pin point where further study or action is required. It integrates well with other tools and being a part of the Google suite it works well with those tools as well. A very good product. Cons If you need more detail, you will need other tools to do the deep dive needed. Reason for choosing Google Analytics 360 None. Review Source VR Verified Reviewer Blogger Education Management Used the software for: 2+ years ### "Powerful guideline tool. " April 19, 2022 5.0 It is simple and precise to use. You will need a basic understanding of how websites works. I have been using it to check my traffic sources from any geographical thus knowing the best nation for my content. Pros It displays the main page and dashboard for easy linkage and understanding on how my website performs. It is absolutely enable me understand my digital assets. Easy to notice the source of my traffic locations. Better laid information on how my ads and website in general is doing. Cons Lack of correctly displayed data in a site. Not every one will understand especially less inexperienced guys struggle, their should be clarity. The organization should clear. Review Source JM Joseph M. Cashier Consumer Services Used the software for: 1-2 years ### "Google analytics faults " June 24, 2022 3.0 It was ok but I decided to go a different route with a new software Pros I loved the smoothness of certain parts of the software and how easy it was to understand and use Cons In some portions of the software it did like to lag a bit or freeze on random occasions Switched from [Phocas](https://www.capterra.com/p/141678/Phocas-Software/) It was too expensive and just costed more money than I was willing to keep paying for Review Source AB Andrei B. Account Manager Financial Services Used the software for: 2+ years ### "Complete analytics" April 10, 2024 5.0 Everything works perfect and easy to use. Analytics, reports and data give is complete, is a "must use tool" for every one who has a website. Pros I have been using Analytics for years now. Every year is getting better and better. Adding the website to the account is quite easy. The reporting data is incredible, from live visitors to demographics to devices you have it all. , just think about one. Cons I cant say I have anything to write about it, years of complete data on the website I manage. Alternatives considered [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) Review Source VR Verified Reviewer Marketing Director Civil Engineering Used the software for: 2+ years ### "The Best Site Tracker Straight From The Source" September 7, 2021 5.0 Pros The depth of information that it makes available. It is fairly easy to extract useful information from visitor history and track improvements as you manage your content. It provides data to demonstrate the value of the cost/effort in managing content and maintaining an up-to-date site. Cons The frequent changes to the interface combined with the frequent addition of capabilities mean that the learning curve required to maintain efficacy is steep and constant. It is never a tool that you feel you have "locked down." Review Source MM Md M. Corporate Affairs Manager Chemicals Used the software for: 6-12 months ### "Google Analytics 360 is the best analytical tool for the websites" January 21, 2022 5.0 We have started a new start up named NAC No Chinta recently. We started using this application and can easily analyze the data of the traffic. We are managing campaigns through Google Analytics 360. We are happily analyzing the traffics and can design our campaigns as per the data to attract more specific visitors. Pros Google Analytics 360 is an easy to use software for those who have prior experience using this type of application. Most likeable features are - traffic data visualization, measurement of the campaign, real time data, conversion tracking, live monitoring, tag management etc. Cons Google Analytics 360 can be tough for the new users as it has got advanced data analytical aspects and sometimes it takes much time for refreshing the data though rare. Review Source Grace A. Digital Marketing Analyst Health, Wellness and Fitness Used the software for: 1-2 years ### "Excellent product without having to pay for expensive licenses. " December 20, 2021 4.0 It is suitable for all types of companies with an active web property, it is affordable and secure, it measures data not only from websites, but also from mobile applications. The software provides me with everything about data such as the origin of the visit, bounce rate, page views, interactions with elements of the page, time of visit, etc.. I can export and download reports. Pros It has been a fully functional and reliable analysis tool, suitable for all types of projects, giving me more accurate information to have more reach and generate better marketing strategies. -Google Analytics helps me to measure and obtain data to make the right business and advertising decisions, one of my favorite features is the multi-domain measurement, which tells me when the user passes through portals. -I like that it has a section where I can create specific custom reports. Cons With the long-term tracking it is a bit weak, but its other functions work well, for now it is enough. Lacks user training, needs more support and information for beginners. Review Source Rob R. Marketing Marketing and Advertising Used the software for: 2+ years ### "Google Analytics Review" August 10, 2021 5.0 Very good. Google Analytics is one, if not the most important program to measure how effective your website has been and how your marketing had effected it by improving or reducing traffic. Pros Google Analytics is one of the most important tools to see how your website performs, check how many page visitors you have, and also where the traffic comes from. It is probably the most important program to build a bridge between marketing and website building to see how effective your current marketing tasks have been and measure your results. Cons If you have no idea about website building and never created your own page you will have some problems at the very beginning. Reason for choosing Google Analytics 360 Google Analytics is the best program on the market to measure your website traffic etc. Review Source CP Cole P. Marketing Strategist Marketing and Advertising Used the software for: 2+ years ### "Must have for any agency" October 20, 2022 5.0 Overall, GA360 is an integral piece of our agency and tool arsenal and I can't imagine life without it! Pros Without GA360, our ability to serve clients would be greatly hindered. We rely on the data provided here to influence our decision making and campaign management - making this a crucial piece of the puzzle. Cons I wish that the platform was a little more user friendly for our non-technical team members to be able to navigate. Review Source Georgios M. Owner Events Services Used the software for: Less than 6 months ### "A diamond in our life " July 5, 2024 4.0 Pros Capability to see efforts on web Not useless ads Easy to see the “peek” of client timing Cons Not easy for new comers Not support (A little web knowledge is required) Review Source VC Veda C. Brand growth and strategy lead Retail Used the software for: 2+ years ### "Google analytics for an Indian retail brand" October 4, 2023 4.0 Pros It’s great to see a snapshot of what is going on with your business all in 1 place, specially to keep tab of the daily fluctuations and anomalies. It’s an easy way to showcase data to top management and business owners Cons It’s not very easy to integrate streams and the data from 3rd part apps is not entirely accurate even after accounting for the sync lag Review Source EN Estella N. Manager Non-Profit Organization Management Used the software for: 6-12 months ### "What I Think About Google Analytics 360" March 17, 2022 5.0 There is no doubt that this Google service is exceptional and offers the best SEO and marketing tools. However, as a new user, I found it very overwhelming and it took me a while to understand how to achieve some results. Fortunately, I learned about the free video tutorials that helped me learn faster about the service and how to use it to the fullest. Pros Google offers this software to all of its subscribers, making it easily accessible to everyone, and resources are available to teach users how to use this great resource. The software integration with Google Ads helps develop marketing strategies; specific information can be tracked through the software to understand customer behavior, and users can also create custom reports for their business. The integration with my business is done with just one click as the software is integrated as a plugin with Shopify. Cons Google Analytics is not beginner-friendly. It is overwhelming and difficult to understand without help or training. Review Source Faisal Shafi A. Chief Internal Auditor Financial Services Used the software for: 2+ years ### "Awesome Tool to get Actionable Insights" August 5, 2022 5.0 Google Analytics 360 is valuable for every website owner. It is required for better understanding of customers, tracking of videos and social networking sites, assessment of advertising ROI. Pros Apart from necessary analytical tools and reports, it provides additional and attractive tools such as BigQuery Export, Data Driven Attribution and Unsampled Reports. Cons It takes some approximation therefore accuracy of data is questionable. One may get unwanted information on the other hand some information may be missed. Review Source Abid S. Manager Operations Banking Used the software for: 2+ years ### "Best and Incredible Web Analytics Service " April 30, 2020 5.0 My overall experience with Google Analytics is really awesome because I always use this for my own websites and apps and sometimes I have to use this for my digital marketing clients. Because I show my clients how the visitors are visiting their websites and how they can improve the content of the websites and apps. For my own blogs, I really love the real-time report. The behavior section is also really incredible where we can see the site content, site speed, site search, events, and publisher. Pros Google Analytics is the best platform where you can see the detailed analytics report of your website users. You can see realtime users along with their locations and traffic sources. The detailed Audience report allows you to check the active users, demographics, interests, geo, behavior, technology, mobile, cross-device, and lots of other things. You can add your properties and apps to Google analytics. Just paste a code in the HTML of your website and start checking the analytics report of your website. Cons This is a very professional and awesome product of google. The interface, dashboard, and all options of this platform are really easy to understand and use. Only beginners need time to learn this product from scratch to the advanced level. All features are really nice. Review Source Lane C. Marketing Director Telecommunications Used the software for: 1-2 years ### "Google Analytics 360 in 2022" May 30, 2022 4.0 Real time reporting. Data visualization. Pros It makes it easy to visualize data by processing and exporting BigQuery. Cons It was extremely overwhelming to customize all features were it not for the free vendor support. Review Source Avash K. WordPress and Pagespeed Optimization Specialist Information Technology and Services Used the software for: 2+ years ### "'BEST' Freemium Tool to Get Website Metrics" September 19, 2020 5.0 I absolutely love Google Analytics and use it on almost all the websites I build. It helps me to understand exactly what my users need and also helps me to understand the way users are browsing my sites. It helps me to take data-driven actions on my site and thus helps me to increase the quality of my site. It's free, works great, is reliable, can be accessed easily and has almost no cons. I highly recommend it to anyone looking for a comprehensive analytics solution. Pros There are many free/freemium analytics tool in the market but none of them can compete with Google Analytics. I personally use free Google Analytics as it gives me all features that I need and thus saves me a lot of money. It doesn't only show me basic metrics like the number of people that visited my site, referral statistics but also shows me advanced metrics like Exit Pages, Session Quality, Behaviour Flow, etc. Cons While Google Analytics is a very powerful analytics tool - getting advanced metrics from it and understanding it properly to take action on-site is a skill that takes some time to build up. i:e it has a steep learning curve. However, it's not impossible - Google has it's own Google Analytics Academy available online where you can learn how to use Google Analytics for free. 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