# Page 19 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 19 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 19 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 451-475 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Engin A. Strategic Program Manager Telecommunications Used the software for: 1-2 years ### "Greatest for Consumer Analytics" May 18, 2024 5.0 Web analytics can not be complete without this tool, it's too comprehensive. Pros I like the goals map, where I can see the consumer flow. Cons I do not like the recent transition to GA4, it will take time Review Source JR Juwan R. Personal care assistant Medical Practice Used the software for: 2+ years ### "A must have Google Analytics 360" April 20, 2022 5.0 Great experience withe Google analytics 360 would recommend this software to anybody Pros The best things about this software is how easy it is to use and setup and the efficiency in which the software operates Cons No cons they software is amazing and efficient highly recommend Review Source AH Adrian H. CRM Manager E-Learning Used the software for: 2+ years ### "Exactly what you need to analyze your brand and customer’s awareness of it on the Internet" April 1, 2019 4.0 The service allows its customers to be aware of how your customers interact with the content provided on your website. It allows you to analyze what modernizations and adaptations are required to change your services for the better. It is definitely a solution worth recommending. Pros With Google Analytics, we can collect all the various KPIs for running online marketing campaigns. The program provides us with everything from page views to bounce rates, setting up different goals, etc. to measure the success of our campaigns. The functionality of Google Analytics gives us a possibility to set our benchmarks to compare what we are doing versus the metrics that we have collected in the past. It is a very robust tool, and a lot of features are packed in there. Google Analytics is a web metrics web application. With the help of Google Analytics, our employees are able to analyze visitor traffic. It also provides us with all the necessary data to make us able to paint a complete picture of who our audience is and what their needs are. Cons Ultimately, there is not much to dislike about Google Analytics. One of the biggest issues we face fairly regularly is the constraints on the number of goals. Besides, we would consider Google Analytics not only a solution with the easiest analytics to run but also one of the best on the market, if it gave us the ability to reprocess the information as well. In this perspective, it is really important to be careful and highly focused when creating files and naming them, tagging campaigns, etc. Review Source AG Angelica G. Freelancer Education Management Used the software for: 2+ years ### "Some importance and comments of google analytics 360" August 5, 2022 5.0 It was all good when for me I always did at the point of satisfaction. Pros It is somehow useful to me when i am at work as self-employed I literally use this and I can say it accommodates my comfort. Cons I like it because it gives me more easier to do with my work Alternatives considered [Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[Google Drive](https://www.capterra.com/p/161425/Drive/)[Google Meet](https://www.capterra.com/p/176572/Google-Hangouts/)[Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/) Reason for choosing Google Analytics 360 It is important to my work since it uses computer Review Source Martin M. Analyst Information Technology and Services Used the software for: 1-2 years ### "Basic analytics suite for all the businesses" February 1, 2017 4.0 Google Analytics is basic and it should be the first analytical asset in your portfolio. If you would like to see only summary statistics and numbers, Google Analytics is exactly what you need. You are able to see numbers of sessions, visits, views of site and sources from which your website traffic came. Moreover, you are able to setup event tracking and see for example, how your button performs, or how people are downloading your PDF document. Pros It has many functions and features - my favorite is Enhanced E-commerce. Thanks to this feature, you are able to measure how well your e-shop perform - what are people buying, how many conversion/transactions day did and what are your revenues. It's very useful for every e-shop. Than possibility of event tracking and goals, the set-up is a big plus. Another pro is, that Google Analytics is commonly used - so you will find many guidebooks and how-to manuals. And in the end - it's free. Cons The limitation of Google Analytics comes to the discussions when you would like to measure more user-focused interactions. I mean, if you would like to see, what particular user is doing on the website, which button did the user click on. Yes, they have in Google Analytics user-id feature. But it has also limitation - you are not able to assign user activities before he was logged-in to his/her account. Review Source Arturo L. Web Developer Marketing and Advertising Used the software for: 6-12 months ### "Probably the only one that gives you excellent monitoring for your website" August 23, 2022 5.0 In general I feel quite satisfied with what Google offers us and of course it is better from my point of view, to receive analytical information from a provider where in this case is Google and that provides us with valuable information for our company. Pros All the functions provided by the Google Analyitcs system are a win-win from what I see and have experienced over the months that I have been monitoring the different web domains that I monitor and manage. Since these functions are practically free to the public, are those that give you vital information for your website, there you identify the problems that can go encotrando and be able to make decisions based on the analytics that we are throwing every so often. This software is essential for anyone who is starting in the world of web analytics and you can see it practically free, and what better than Google is the platform. Cons I really see no disadvantages to this software, since it is a free service provided by Google to measure the metrics of our web pages and based on that to make future decisions. Nowadays, you can't find that anywhere else, you would have to pay for a payment plan to get that kind of service. Review Source Zubair A. Computer Operator Publishing Used the software for: 2+ years ### "Best to track and analyze the data of website" October 20, 2021 5.0 The overall experience with Google Analytics is excellent. The ocean of features allows me to get my desired data. Pros I am using google analytics for more than four years. I am using this tool to track the performance of websites. By using Google Analytics, I can check the top performing content, set the goals and track the performance of the website. GA is rich in features. One can generate different kinds of reports to analyze the user behavior, time spent on the site, bounce rate etc. Since GA is the part of google ecosystem, therefore, it is easy to integrate with other tools such as search console and other google products. Cons In GA, while creating custom reports, you have to make the structure of the report first. We have to save and then we can see it has the right data in it or not. The custom report should be made easy. Review Source MR Miguel R. Research Assistant Hospital & Health Care Used the software for: 1-2 years ### "Intuitive and very sophisticated to track your business analytics " April 5, 2021 5.0 I have implemented this software to track the data analytics of the new software for the recent psychological experiment I am conducting. It has been extremely helpful in identifying and providing in depth analysis of the visitors accessing our new software including performance of demographics and marketing campaigns. Pros Google Analytics has a wide range of features that assist us in marketing, advertisement and analytics. I am conducting a research experiment and in order to do so, I need to recruit participants. This tools has helped me track which social media is getting the most view of the advertisement submitted to the platform. It also assists in data collection and visualization and one of the best features is that it allows you to integrate it with other platforms as well. This is a very multifaceted software and highly sophisticated designed for marketing and research, but has limitless uses. Cons At first, the software was not user friendly at all and somewhat difficult to run the desiring reports, I spent a lot of time figuring out the different features. I strongly believe that a new tutorial must be added to enhance user's experience and knowledge about the software. Moreover, there is very limited support available to users compared to other softwares available in the market . Review Source DL David L. CEO Pharmaceuticals Used the software for: 1-2 years ### "Good analytics platform for cheap " May 17, 2024 3.0 My overall experience has been good and I’ll continue with them considering the value Pros I like most that the pricing is good and amount of data available is huge Cons What I like least is that some of the data isn’t valuable since it can’t be tracked by third party cookies Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing Google Analytics 360 Mostly chose it for pricing and the data available Review Source Usama N. Owner Used the software for: 2+ years ### "Business website intelligence that help us to improve ROI," August 1, 2018 4.0 Google analytic helped us to improve business ROI and improving User Interface Pros Google Analytics is like a mandatory now on pretty much every digital property you build/maintain/host. The problem is, they continue to change the platform so you HAVE to keep up with the new updates and re-learn how to use the tool. Cons It's cumbersome, difficult to use, and constantly changing. For an agency that does not focus/specialize in digital or website building, it's not easy to work with and we constantly have to relearn how to navigate and interpret the new UX. It's also cloodgy in that you have to have Gmail to access but most businesses operate with their own (usually Microsoft Exchange-based email) so it forces people to use their own personal email addresses to manage client properties. I have been in marketing for over 10 years and struggle to use this. I do not buy that entrepreneurs with small businesses that have NOTHING to do with marketing can easily use this tool. Unless I am missing something or am a total dolt, this is not a user-friendly analytics tool for your average bear. Review Source RN Rayvano N. Digital Marketing Specialist - Web Leisure, Travel & Tourism Used the software for: 2+ years ### "Google Analytics 360" April 11, 2024 4.0 It's useful and in marketing you just can't live without it. Pros The platform is versatile and you are able to get lots of insights from different device platforms. It's also nice that you can integrate GA 360 with other Google products. Cons It's easy to get lost on GA 360. It would be nice if they can simplify their interface. Review Source Amber C. Inbound Marketing Strategist Marketing and Advertising Used the software for: 2+ years ### "The Standard for Web Analytics & Reporting" March 18, 2019 5.0 Google Analytics is the standard when it comes to web analytics. As a marketing agency employee, we use it for every client and every website we're involved with. There are so many great Analytics integrations and there's so much you can do with this great tool. And the best part? It's free to sign up and install. It should be a no brainer when it comes to installing this on your website and getting to learn it as Google Analytics is not disappearing anytime soon. Pros Google Analytics is easy to implement and captures a lot of useful data about your website. It allows you to see an overview of web statistics and in-depth analytics about user behavior, acquisition, etc. so you can make smart decisions on what to change / what to monitor. Google Analytics is so well known that when I have a problem, there are so many tutorials and forum articles for getting the information I'm looking for. Cons Google Analytics is a lot. By that, I mean there are so many features, settings and nuances to Analytics, it's difficult to be a master of this software and it's easy to get overwhelmed. There's definitely a learning curve to really understanding and using Analytics as a tool for change. Review Source Chitta Ranjan D. Digital Marketing Manager Information Technology and Services Used the software for: 2+ years ### "Google Analytics, A Must for All Website" December 5, 2018 5.0 I have been using Google Analytics for more than 10 years now, used this tool for E-commerce portal, lead generation sites and found it as an excellent tool that every marketing person need on a daily basis. Google analytics makes our job easier as it provides the option to customize various reports and schedule it. Pros Google Analytics provides the most useful data to website owners, marketing professional & the decision makers to analyze & interpret data to take a better decision and to improve results. Google offers this tool for free and it's easy to implement. Once implemented this tool will give you the daily users action on your website. We can study user behavior, navigation, customer action and many more from Google Analytics, this always help us to understand what's working and what's not. The real-time data is just awesome. Google also provides mobile apps for analytics that one can install and track the performance. Cons Though it tracked data in real-time still many reports are delayed by an hour. The premium version is very expensive. Most of the time we can see Google Analytics unable to track the keywords accurately. Review Source Emrick F. Manager Marketing and Advertising Used the software for: 1-2 years ### "Définitivement le meilleur outil d'analyse" November 15, 2023 5.0 Ca fait des années que nous utilisons l'outil et nous apprenons encore de nouvelles techniques pour perfectionner nos analyses. Pros La diversité du data à analyser! Cet outil permet de vraiment tout savoir ce qui se passe sur nos sites web. Cons Pour quelqu'un qui n'est pas habitué, le fait d'avoir autant de data différent disponible pour être mêlant. Reason for choosing Google Analytics 360 Nous utilisons presque tous les outils de Google (Google Ads, Gmail, Google Tag Manager, etc.) donc c'était certain qu'on allait utiliser Google Analytics 360 Review Source Rob C. Marketing Copywriter Computer Software Used the software for: 1-2 years ### "Supercharge your website with data" October 13, 2019 5.0 As the person on our marketing team charged with overseeing SEO, I use Google Analytics all the time to monitor the performance of our website. I can track whether we've gained or lost traffic, and how; how much time people spend on our website; which pages tend to result in the most people leaving; and so much more. It's an incredibly deep tool, and it makes optimizing websites as close to fun as it gets. Every business out there should be using Google Analytics, not least for the fact that it's free. Pros I love everything I can learn from Google Analytics. It's a great tool for monitoring key metrics, like page views, unique visitors, goal completions, etc, but it's also an awesome tool for investigating trends that you don't need to track quite so closely, or so often. For example, the device/OS breakdown of visitors, the number of visitors you acquire from different regions, the preferred languages of your visitors, and more. It's an amazing tool that can help you customize your website to reach and serve your target audiences. Cons It's a little bit complicated. Google offers useful training videos to help users familiarize themselves with Analytics, but there's still just so much to remember that it's easy to lose track. Expect to work with Google Analytics for a fairly long time before achieving anything approaching mastery. Review Source Kristen C. Society Curator Writing and Editing Used the software for: 1-2 years ### "Honestly not sure if this software does what it promises" January 9, 2021 3.0 I've used Google Analytics for a couple of businesses over the years, but this review is focused on my current experience using the software. As I mentioned in the "cons" section, I haven't had the most helpful experience with Google Alerts, either with my current business or previous businesses. The notifications tend to be sporadic, and focus solely on articles about people with the same/similar name as me, despite setting up a variety of keywords and being pretty present on the web. I'm sure this software is great if you have a much larger online presence/professional organizations talking about you, but I'm more focused on seeing what individuals (on social media, their own blogs, etc.) have to say about our Society. Pros It's incredibly easy to set up your filters, and you can determine how often you receive notifications from them as well - daily, weekly, every single time one of your specified fields is mentioned and Google Analytics picks up on it. I also appreciate that it's completely free, as is most Google software meant for small businesses/individual users. Cons I'm honestly not sure how effective this software actually is. I've specified several fields including my name, my co-author's name, the name of our book series, the historical society, etc. and not once have I received an alert from Google that's actually relevant to my business. We're not exactly a household name, but we're prevalent enough on the web that some mention of our business should have appeared by now. The notifications also seem incredibly sporadic as well. I've set it up to be a weekly notification, but I sometimes go a month or more without a notification from Google Alerts, and when I do, it's someone/something completely unrelated. Review Source CD Chris D. Engineer Computer Software Used the software for: 2+ years ### "Great for putting together storytelling from website " August 10, 2022 5.0 The biggest problem this software helped our us solve was presenting user data to investors for our pitch deck. Pros Everything was really easy to use, have had no complaints from myself or team! Cons The user design is not very attractive and could use a design update. Reason for choosing Google Analytics 360 We already use Google Workspace and Gmail. Review Source Cesar C. Docente asociado Higher Education Used the software for: 1-2 years ### ""A powerful tool that allows you to know the reality of your competition and your market segment thr" August 31, 2018 5.0 It allows predicting the activities of the competition from their activity on the internet and through their data predict consumer behavior as well as cost structures and other resources. Pros This tool allows an in-depth analysis of the needs of each company and its users seen from an online interactive statistical analysis, so the tool allows the user to learn based on the statistical tables in a smart way how to act in response to the needs of each of the market elements that intervene in its specific setor, the company that does not have this role of Google loses competitiveness in the market as it offers the option of knowing what are the essential elements that are making our competition and that are published on websites that are vital elements for the prosperity of our business Cons The difficulties that the application has in my opinion is that Analytics is designed to work with advertising products this can generate false and erratic information because if what I want is to promote my company I will not incur in placing negative data. On the other hand, the interface for loading documents and shareable reports depends on the Internet service providers and the software used by the different users, generating difficulties in sharing these resources. Review Source eriq E. Content Manager Marketing and Advertising Used the software for: 2+ years ### "My best web analytic tool" October 10, 2018 5.0 I have quite a number of websites. Some I own and some I manage for clients. I use Google analytics app on my phone to check real time stats. It's a freemium tool that I'll recommend any day. Pros Google provides this tool for free which helps me track real-time stats on my website. The dashboard is easy to understand and you can add a lot of metrics and dimensions in case you're doing a report for your client on their site. It is easy to set up, no hassle at all and the fact that you can integrate popular online marketing tools with Google Analytics make it a must-have tool for any online marketer. Getting to know my most popular pages, where visitors are coming from, the devices and browsers they are using to visit my site is very important to me...and Google analytics helps me with all these. Cons As internet marketing is becoming more diverse, I think websites require more insight than just what Google Analytics can offer. Even though it tells you where visitors are coming from, pages they land on, devices they use, demographics and so on, it doesn’t really explain what visitors do and why they do it. Review Source VR Verified Reviewer Audit Senior Accounting Used the software for: 1-2 years ### "Great for Revenue Reporting" May 15, 2024 5.0 Overall definitely a good supporter for balance sheet especially in terms of revenue. Pros With correct mechanisms in place, we can see all the e-commerce revenue here. Cons GA4 transition unnecessarily broke our ready made reports. Review Source IK Ivy K. Assistant Accountant Financial Services Used the software for: 2+ years ### "Job done exactly how it should be. Google Analytics 360 is a worker tool." October 6, 2023 5.0 Finding Google Analytics 360 is getting the best hack. Pros It is unbelievable how this software achieves so much under one casing yet so perfect. I have enjoyed every bit of the dashboard customization process. It makes things easier and quite presentable. Cheers to more achievements with Google Analytics 360. Cons Perfect. The customer service team is quite committed to assisting users. I hope they will keep the fire burning for the future generations. Review Source Monday A. Freelancer Writing and Editing Used the software for: 2+ years ### "Google Analytics is the best for me" November 26, 2018 5.0 During when I have been using Google Analytics I have never really seen any software like that which can perform all the functions that Google Analytics perform. Pros Google Analytics is the best analytics platform I have used and still using. Being a blogger and also an internet marketer you need this to be able to track your visitors behavior in your site. Since I started blogging in 2012 that was when I started using analytics then using blogger platform and later when I moved to WordPress platform I have to install the Google Analytics plugin because it is the best for me as it comes with all the tools I need to track my visitors behavior, visitors gender, location etc. Google Analytics is one of the best analytics software out there. Cons I have not really seen any lapses during my time of using Google Analytics except for some time that there will difference in the recording between my WordPress platform analytics and my Google Analytics plugin. But still I trust the record of Google Analytics more than any other analytics software because it is very accurate and show in-depth analysis. Review Source Leah J. Senior Data Analyst Marketing and Advertising Used the software for: 2+ years ### "Standard Web Analytics Platform for Insight and Data Gathering" December 19, 2018 4.0 I've used Google Analytics as a digital marketing specialist and data analyst for years. It is used industry-wide to understand traffic patterns on a webpage, gauge campaign performance, and understand how people interact with and use a website. Pros Google Analytics is FREE, and integrates quickly and readily into other Google Suite products (Ads, Data Studio, DCM, DBM, etc). Extensive Google and community documentation mean that if there's a problem, you can likely find a bunch of solutions and insights from other users. Data exports are clean and ready to analyze, and customized reporting is awesome. Cons It does model information (when dealing with lots of analytics data), so it shouldn't be considered the absolute truth of web analytics. Trouble-shooting can be challenging, and full deployment in ecommerce, landing pages, etc., can be tricky if you're working with a bunch of people. It is powerful and well-documented online through third-party users, though Google customer service isn't responsive or usually particularly knowledgeable (it can be frustrating getting any kind of useful answer on a problem) Review Source VR Verified Reviewer Owner / Operator Marketing and Advertising Used the software for: 2+ years ### "Excellent Free Analytics Software" October 25, 2018 4.0 I love Google Analytics and can't even remember the last site I have run that didn't use it. It is free and offers good insight into the type of visitors your website is gathering. They have continued to improve the product over the years and it has really stepped into its own in the last 2 years or so. I still recommend using other more advanced paid services for busy websites or e-com sites, but for normal small business Google Analytics is often all you will need. There is a ton of free online support for how to use the software which is nice considering you can't call Google with questions. That said, it is free and there is nothing to loose in trying it out. Pros \- Works really well and does not generally cause site load problems - Gives excellent useful data from site visitors and allows for you to run reports on history of the site - Allows you to filter data based on your needs and export information for custom reporting - Now shows if you have active visitors and what page they are on - Click path reports are nice to see how users are entering and then interacting with your site Cons \- Make sure you don't install Google Analytics code with Google Tag Manager code as it will total mess up your numbers and site time visits. - Customer support is nearly non-existent. It is a free product, but it is worth mentioning - Not as user friendly as other software - Google likes to change the interface without notice and without instructions on how to use the new one, which is a pain. They don't do it terribly often but when they do it stinks. Review Source RM Roberto M. Ricercatore Higher Education Used the software for: 2+ years ### "Monitorare la fruizione di un sito con Google Analytics" January 13, 2024 4.0 Pros Google Analytics è un ottimo strumento per studiare l'utenza di un sito web. E' semplice da implementare ed è alla portata di tutti. Google Analytics offre molte opzioni e informazioni per studiare il comportamento dell'utenza di un sito e per efficientare la sua struttura e i suoi contenuti. Cons Non ho avuto inconvenienti che potrei attribuire a Google Analytics. 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