# Page 2 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 26-50 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Zach P. Marketing Coordinator Education Management Used the software for: 2+ years ### "The Full 360 Experience" February 25, 2026 5.0 Overall GA 360 has either met or exceeded all of our expectations in terms of features, functionality and reporting. If you're an organization that is trying to improve their data analysis and reporting Google Analytics 360 is a must-have tool. Pros Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our broader marketing strategies. The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website. It is by far one of the most valuable tools we have when it comes to analyzing customer data. The platform itself is relatively easy to use, but can get increasingly complex if you require advanced reporting and dashboards. Cons The user interface itself is great, but things can get a little confusing and complex if you need to set up advanced features that require customization to fit your organizations needs. This will often require additional training or support. The learning curve can be a bit longer depending on the complexity of your analytics and data reporting. Review Source Tracie B. Executive Director Non-Profit Organization Management Used the software for: 2+ years ### "Good product but you’ll need some experience" February 19, 2026 5.0 Good. The product is robust in its features and capabilities for analytic tracking and analysis, the set up and implementation/comprehension of the information provided requires a very strong base knowledge of web analytics. Pros I like that Google analytics allows you to have multiple reports for specific analytics (demographics, page views, etc.) that you can easily navigate to within the app. Cons Google analytics was difficult to set up, understand, and implement without the use of multiple tutorials and self guided teaching. Review Source Roger A. Owner Marketing and Advertising Used the software for: 1-2 years ### "Powerful tool, but not easy to learn" January 3, 2026 5.0 Overall, my experience was good. It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of it. Pros I really liked the level of detail in the data and the ability to analyze large amounts of traffic without issues. The integration with other Google tools is very powerful and helpful for decision making. Cons The learning curve is high and at the beginning it can be confusing. Also, the interface is not always intuitive and sometimes it takes time to find specific reports. Review Source Michelle D. Admin, Marketing, Webmaster, Bookkeeper, Other Retail Used the software for: 2+ years ### "Google Analytics is a great tool to monitor your marketing" May 12, 2025 5.0 Overall I have been very pleased with Analytics for my site traffic and reporting. I haven't used many other features but it has done everything I have needed and has been very easy to use and implement. Pros I like that it tracks various components of my web traffic. I like how detailed I can go into my reports. I also like the ease and options to get it kickstarted. Cons So far, I have had no complaints about the Analytics software. It does everything I need it to and has some features I'm not even aware of. Review Source VR Verified Reviewer Director Defense & Space Used the software for: I used a free trial ### "Better data but you pay for it " January 8, 2026 5.0 Marketing team relies deeply on this data and has given us much more transparency into internal and external traffic and trends Pros Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports. Cons The cost, there is a significant cost increase for enterprise especially larger orgs and we had to really assess the value but decided ultimately we have to have it as our competitors do. Review Source AA Alesandra A. Procurement Officer Information Technology and Services Used the software for: 2+ years ### "A good tool for Analytics." June 6, 2025 4.0 Google analytics 360 has the best features. It ensures more relevant data and deep insights. Finding targeted audience while using the software is also easier. Pros Responsiveness of customer support services providers and ease in integration with other tools. Effectiveness of the software especially in data analysisation. Cons I have nothing to dislike. The product is well suited. Software customization is also unlimited especially to premium subscribers. Review Source Barry F. Content Manager, Editor, Creator Internet Used the software for: 1-2 years ### "Great for enterprise customers and national competitors, too much for solopreneurs." August 27, 2025 3.0 It's undeniably the most capable product out there for analytics out there, but if you're a small business or a solopreneur, it's too much, too fast. If you're stepping down from corporate into your own business, you'll probably be able to use this easily - and if you want to really come out of the gate swinging, this is a must-have skill to be competitive. But if you just want to focus on your product first, or your focus isn't a national scale, this would be a lot to take on. Pros The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads, BigQuery, and other industry must haves is beyond anything else available. It's a great way to really focus in on how your customer is using your website, what's successfully drawing them in with your SEO, and how your big-picture looks through all these breadcrumbs of minutiuae. Cons It's very expensive and geared towards enterprise rather than individuals or small business. Its learning curve is very steep and, while you feel like you might just waltzed in and get all the data you ever wanted, you really have to work for it. Once you know what you're doing, it's beautiful, but the journey there is pricey and exhausting. Review Source LD Laura D. Client Success Specialist Marketing and Advertising Used the software for: 2+ years ### "Who is Coming to Your Site? Google Analytics Has the Answers" April 11, 2025 4.0 My experience with Google Analytics has been so-so. The more I become familiar with navigating the platform and understanding what the metrics mean, the more comfortable I am with exploring additional features and functionality. Pros Google Analytics is a great tool to measure website traffic acquisition and engagement, not just on the homepage but on every page linked on your website. Cons It can be difficult to understand some of the Google Analytics reporting terms, what they mean, and what they measure. The certification/course content can help with this a little bit, but it still involves researching to identify metrics that matter most to you. Review Source VR Verified Reviewer Director and Marketing Consultant Marketing and Advertising Used the software for: 2+ years ### "Good reporting, unfriendly UX" August 1, 2025 4.0 Pros Good reporting, especially gets more important in high-traffic sites where Google Analytics performed better Cons The UX, interface, and dashboard are not friendly. Hard to understand, make selections and not time-efficient Review Source WMB Wesley M. B. Digital Communications Director Non-Profit Organization Management Used the software for: 2+ years ### "Google Analytics 360 helped us measure our engagement impact." June 21, 2025 4.0 It let us keep a close eye on user behavior who’s reading, who’s donating, who’s dropping off. That data informed how we currently operate consciousness campaigns and enhance the user experience on our site. Pros We rely on Analytics 360 to know which campaigns move the needle when it comes to engaging on any of our donation pages and on our educational content. If you check out our docs, the custom funnels and tying it back to BigQuery makes it incredibly more powerful than GA by itself. Cons The setup is time consuming, and you need to tag the right way. Smaller nonprofits might struggle with the full suite without tech help. Review Source MH Miles H. Product Analyst Business Supplies and Equipment Used the software for: 2+ years ### "Industry standard for traffic datacentricest standard for traffic data." July 21, 2025 5.0 This has helped us see which campaigns are bringing in quality leads and how users pass down the initial funnel. We mostly use it for acquisition intelligence. Pros I like how its dependable. It’s really good for top level web metrics and plays nicely with our ad tools. Sampling is just way better in the app that in the dry browser. Cons It is not great for understanding user behavior within our product. You really have to put with with something more event-driven to really get a sense of it. Review Source Steve P. Head of Sales Commercial Real Estate Used the software for: 1-2 years ### "Google Analytics 2025" September 14, 2025 5.0 Positive and useful information but feel I could get more if I understood some fo the feautures better. Pros Google Analytics is my go to product to track web campaign success and website performance. Vital for our marketing Cons Very feature rich which can be confusing and the learning curve is high. Need experts to really get value from the information Review Source LG Lauren G. Client Manager Marketing and Advertising Used the software for: 1-2 years ### "Google Analytics!" June 25, 2025 5.0 I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them. Pros I like how many different functions there are, and how you can customize the reports to show certain aspects of the data. Cons Sometimes it’s not always clear or helpful when determining where the problem is coming from when one occurs. Review Source DV David V. Lead Developer Information Technology and Services Used the software for: 1-2 years ### "A Great Data Analytics Tool" November 15, 2025 5.0 I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. It also provides insights that we can use when developing new content strategies. Pros Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. This tool remains critical for marketing and lead attribution. Cons The UI can be confusing and usually requires looking up ways to get the data that you are looking for. Review Source Gabrielle T. Brand Designer, Social Media and Marketing Manager Consumer Services Used the software for: 1-2 years ### "MUST-HAVE tool for SEO Optimization and Website Management!" August 20, 2025 5.0 Google Analytics 360 provides accurate, reliable, and helpful insight for website management and SEO. Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic. Pros Google Analytics 360 has so many great features and reports that provide an in-depth understanding of your web traffic and audience, also providing analytics needed for optimized website management. Cons There could be more customization and personal settings that may better fit your needs for reporting and the dashboard. Review Source JK James K. Manager Marketing and Advertising Used the software for: 2+ years ### "Great analytics tool" September 19, 2025 5.0 Pros Very strong analytics platform to measure our sites performance and data analysis of the traffic driven Cons There are no real limitations or issues with GA, there is an expected delay in data actualisation and ease of use Review Source VR Verified Reviewer Performance Marketing Specialist Legal Services Used the software for: 2+ years ### "Great for Experts, Not for Casual Use" November 1, 2025 4.0 Pros It's a great place to see everything that's happening on your website. It's also very easy to set up an account and quickly see website interaction/conversion data. Cons It's not user friendly. You practically need to take a whole course on how to effectively use it or else it's impossible to understand what's going on. Review Source IRA Imogen R. A. Digital Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "Tracking was very much helpful and realistic." May 15, 2025 5.0 It helps us getting data of important points, refining ad creatives, reworking entire funnel strategies. ROI clarity is sharper than ever. Pros Google Analytics 360 gives us summarized campaign performance, user behavior, and other things. The integration with BigQuery is a powerhouse for deep analysis. Cons The cost is significant, so we need to be sure that we are ready or not for the upgradation to enjoy the maximum result. Review Source VR Verified Reviewer Founder Leisure, Travel & Tourism Used the software for: 1-2 years ### "Great but could be easier to use" September 15, 2025 4.0 Overall the information is useful. Some simplification of the tools for the part time user would be really helpful. And perhaps a summary level of analytic data could be shared about all site visitors without revealing details on the actual individuals and their location or geodemographics. Pros It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now. Cons It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their information by opting out of Cookie tracking. Review Source JL James L. Recruitment Consultant Staffing and Recruiting Used the software for: 2+ years ### "Google Analytics 360 is powerful tool to be reckoned in data analytics." October 22, 2024 5.0 We have gotten the most beneficial experience from Google Analytics 360. It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web data. Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them. Pros Google Analytics 360 analytics tools are very powerful and allow us to extract accurate insights that help us understand our customers. Its reporting tools allows us to visualize reports using easy to read and understand options like graphs. It offers high-end data security features that allows to work on our customers data securely. It makes use of advanced AI and automations that help us dig deep into our data when analyzing them. Cons We have not yet experienced anything not likeable in Google Analytics 360. All its features are working extremely perfect. Review Source VR Verified Reviewer Owner Graphic Design Used the software for: 1-2 years ### "Great tool for generating sales" December 27, 2024 5.0 My day starts with Google Analytics. It's a great way to see my performance on daily basis. It's live page is awesome. I can't think of running print on demand shops without Google Analytics. Pros It helped me in analyzing my most visited pages and designs of my print on demand shop on Teepublic , fourthwall and Threadless. I start my day with Google Analytics to see insights of my customers. It's a game changer. Cons It's a bit tricky to set the account but you can figure it out by watching YouTube videos , how to connect Google Analytics with your store/ website. Review Source DC Duncan C. Digital Solutions Lead Marketing and Advertising Used the software for: 2+ years ### "GA360 , an essential tool" July 3, 2025 5.0 Overall, it is and remains a valuable tool that is essential to understanding the performance of your website and business Pros I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website Cons I don't like the challenges GA 360 gives people when they want to make a connection to social media channels like Meta and TikTok Review Source SH Simon H. Marketing Manager Retail Used the software for: 1-2 years ### "It’s just part of the flow" July 7, 2025 5.0 Google Analytics been super useful for me since I finally figured out how to use it. We use it to track campaigns and it works more or less fine. Pros Mostly we use it to get some metadata on site visitors, just a quick look helps us figure out some kind of strategy for our campaigns. The data it gives gets used and kinda guides what we do. Cons I used to find it really hard to get into, but after all these years using it, it got real easy. Can’t really think of anything tricky now besides the first steps learning it. Review Source VR Verified Reviewer Business Analyst Information Technology and Services Used the software for: 1-2 years ### "Google analytics for tracking all your website and campaign metrics" January 16, 2025 5.0 Overall my experience is very good, i am using Google analytics from past 1 year and added many projects and implemented the GA code on our website and we are able to track all our projects metrics like how many people have visited our website, able to track the acquisitions, also able to track the missed leads from the digital campaigns its very useful software. Pros i liked the Reports section in google analytics where they are providing the in-depth metrics for website visitors and acquisition reports. also able to get the reports on Engagement and Monetiziation. Cons All things are good and nothing is bad in it Google analytics its a free. but they should add chatbot to instantly ressolve all the querries and do the better customer service. Switched from [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) Pricing was higher and less features offered Review Source AA Al A. Affiliate Marketer E-Learning Used the software for: 1-2 years ### "Plataforma de rastreo para la mejora de tus sitos web" March 3, 2025 5.0 Esta herramienta no solo me ha permitido hacer seguimiento de mis sitios web, sino que gracias a sus herramientas he podido corregir fallas, mejorar la interaccion, conseguir nuevos clientes y ventas exitosas, de verdad que es muy util para mejorar la experiencia de navegacion para los usuarios. Pros Una de las cosas que mas me ha gustado de Google Analytics 360 es la posibilidad de poder personalizar el dashbord para que se acople a mis necesidades, permitiendome resaltar las metricas clave que mas uso para facilitar los seguimientos. Cons Una desventaja que tiene Google Analytics 360 es que los datos no se pueden reprocesar, lo cual lleva a que es imposible recuperarlos en caso de que se pierdan si previamente no se a hecho su registro de forma correcta. Review Source Similar Products Featured ## Related categories [Data Visualization](https://www.capterra.com/data-visualization-software/)[Dashboard](https://www.capterra.com/dashboard-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.