# Page 28 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 28 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8092 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8092) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 28 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 676-700 of 8092 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use WM William M. Front Service clerk Accounting Used the software for: 1-2 years ### "Who doesn't use the internet? Google is the way to promote your business. " May 18, 2022 5.0 Overall Google 360 is the reason that people visit my site I've paid less money to advertise to google then a influencer. And with google review you get a feedback report. Pros Improve your customer experience by acting on deeper insights. Discover your most valuable customers by tracking how customers from your ads interact with your site, from ad click to conversion and beyond. Re-engage audiences with more personalized advertisements. Cons Well as much as you can pay to show your items or service some people just don't interact or even pay attention. Review Source Muneeb K. Digital Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "You can't go wrong with Google Analytics" April 16, 2021 5.0 Overall, Google Analytics is a very robust tool with a lot of useful features. Version 4 has brought a much-needed UI upgrade but it can be hard to unlearn and learn the new navigation menu. Google Analytics is an essential tool for product managers, marketers, and business analysts. There are a lot of free and paid alternatives and some of them even offer unique features but Google Analytics will remain the industry standard for years to come. Pros Google Analytics lets you study the behavior of website visitors. From basic demographics to complex behavioral patterns, you can find whatever you're looking for. The improved search feature helps you quickly find answers to complicated questions. Cons There are a lot of features that are disabled by default. You have to manually activate demographics tracking which doesn't make much sense. Also, you have to manually implement event tracking via GTM or adding extra code. Review Source Hardi V. Digital Marketing Executive Information Technology and Services Used the software for: 2+ years ### "Analyses your website's performance now!" March 12, 2019 5.0 My first thing after reaching office is checking out my client's website's activities on Google analytics. As a digital marketer, it is must to be pro in analytics. I check the returning visitor, exit rate and bounce rate so that I can work on the website if it's needed. I used to check the goal conversion and visits of important landing pages. My experience is too good! Pros It has everything you need to know about your website traffic and performance. You can track the visitor and get to know whether they reach till the contact us page/ order page via the funnel and goal conversion part. You can track the number of visitors on particular pages and the source of them. Also you can compare the traffic with the different time period so that we can get to know about the performance. You can also bifurcate them via time, source, region, etc. Cons Filtering particular IP Addresses is somewhat I don't like. Review Source Nicolas P. Marketing Apparel & Fashion Used the software for: 6-12 months ### "Essential tool for doing business" September 22, 2021 5.0 I'm generating ads and converting leads into sales Pros Tool that requires some study and a more advanced knowledge to use, however the tool itself offers great courses and tutorials for its use. It's efficient and delivers everything it promises, full reporting and full custom advertising. Cons I had no problem but as a suggestion I suggest organizing the designer better and making it more functional Review Source VR Verified Reviewer Google Food & Beverages Used the software for: 2+ years ### "Google" November 20, 2021 5.0 Abbastanza positiva Pros È una piattaforma abbastanza diffusa e funzionale Cons Nulla, è abbastanza funzionale e semplice da utilizzare Review Source VR Verified Reviewer Performance Marketing Marketing and Advertising Used the software for: 2+ years ### "Review" October 10, 2021 4.0 Pros I am using the tools from last 5+ year, there are lot of improvement in the GA dashboard. It has made reporting very easy. The data they provide is usefull and you can make a decision based on that data. ios14.5 changed a lot of things. Even with data tracking. Cons The Report is place at different places which something make it difficult to view at once. Review Source SY Sodiq Y. Freelancer Marketing and Advertising Used the software for: 6-12 months ### "Best Funnel Analysis Software" February 22, 2022 5.0 As a freelancer, I have created many online marketing campaigns for different for clients of varying sizes. In the course of these, I have had to use Google Analaytics for tracking performance and it gives me accurate data. I so much rely on it compared to the data I get from tools like Jetpack and other web tracking plugins on a WordPress website. And whenever I want to setup a sales funnel either for my own affiliate products or for a client, Google Analytics has been my go-to funnel tracking tool. Pros Google Analytics is a powerful tool for tracking sales. With its user-friendly interface, it's almost impossible for even non-techy user to find it difficult to use. Apart from that, it is also the major editing software especially for businesses involving sales and marketing -- that is if there is no businesses that need sales and marketing! So it's so popular everyone uses it. Besides its overall function of tracking traffic, it's helps in the overall projection of a user's marketing campaign. Cons However superb a product is, it must have some blemishes. So Google Analytics has its flaws too. For instance, the interface has too much information for a non-techy user. Someone trying to use it for the first time might find it overwhelming. Similarly, its site tracking shouldn't be restricted to weekly, monthly, there should be 3 days performance as well. Switched from [JetPack Data](https://www.capterra.com/p/187692/JetPack-Data/) Google Analytics' data is more accurate and reliable. Review Source mohammed E. Google Analytics Review Market Research Used the software for: 6-12 months ### "Google Analytics review - esshaimi" October 19, 2020 4.0 In all cases, the Google Analytics website service is among the most prominent tools that can be relied upon mainly in tracking your site’s analyzes accurately, effectively and in real time, regardless of the quality of your site, whether your site is an online store, news site, or a regular site in every Conditions You can know all the statistics of your site in order to improve it and increase the number of conversions Pros Among the advantages of Google Analytics is that, firstly, it is easy to link it with your site and this tool provides you with comprehensive and detailed reports and statistics about your site, including reports of the daily, weekly and monthly number of visitors and the time that visitors spend on your site in addition to that source of visitors means the special country They and the devices that they use when visiting your site and also the place from which these visitors come from, is it from a social networking site, for example, or from search engines in addition to that, if your site is an online store, you can track the number of sales and reports of any particular page and the number Clicks and through these analyzes you can know the most visited pages on your site to increase the number of conversions in addition to that you can see the statistics of your site in real time and all these features are free. Cons Among the negatives of Google Analytics is that it contains a large number of options that are unknown or unclear what their usefulness is, in addition to the fact that the support for the site is somewhat slow. Review Source VR Verified Reviewer Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "Perfect for pro users" December 15, 2021 5.0 If you know data analytics, graphics and math it can be easy for you but if you are just casual user, it is very hard for you. I learn it years ago and still, I have to updated my information. But anyway, it still great. I can reach my all data and it can give high quality insight. Pros I can reach all of data about my website or product. Cons It is very very hard to understand and use. Review Source GA Greisly A. marketing Textiles Used the software for: 2+ years ### "Excellent platform" November 24, 2021 5.0 I work with the platform on a daily basis, it is very fast, friendly, with very enriching data, it is one of the tools that I have worked with, which is very complete. Pros It is a friendly platform, easy to use, with very enriching data, filters that can help you think of strategies for your business, etc. Cons the truth so far none, I have been working with her for several years and she is very good Reason for choosing Google Analytics 360 It is one of the best known and most recognized tools in the market for real-time data analysis, it is very easy to use, it can be shared with members of the organization, easy to configure, the information it provides is very good. Review Source JD John D. Marketing & Social Media Manager Hospitality Used the software for: 1-2 years ### "Easy to use if you are a google fan." September 16, 2021 5.0 Once up and running this has become a go-to program. Initial set up though easy was confusing at times with so much data at your fingers. But once you know what data to focus on, it becomes an amazing tool for projects. Pros \- Easy to set up and integrates with the website. - Creates easy-to-read data charts. - Quick compile reports. - Allows tracking of what works and doesn't. Helps to show where improvements could be made. - The more time/info you put in the more you get out of it. Cons \- Would like to see more how to. Or guides. - Easy to be overwhelmed early on my all the data. Review Source Mhig Russel B. ESL E-Learning Used the software for: 1-2 years ### "Google Analytics" November 7, 2021 5.0 Monitoring my day-by-day income and its is very helpful to me. Pros You can gain an immersive understanding of practice and processes used by monitoring daily data by the day-to-day job. Cons As I user, I don't have any problem with this software. Review Source AA Ayesha A. Student Arts and Crafts Used the software for: 2+ years ### "Best one so far" June 19, 2022 5.0 When I am doing a presentation I use google to get facts about stuffs. Pros First of all, I am a student and sometimes when I can’t find an answer or want to relearn about something I use google. Google is like a teacher to me I mostly learn more stuff through google since I am shy to talk to my teachers. Cons There’s not even one thing I hate about google but I think sometimes you can’t find the right answer to questions which doesn’t happen a lot. Switched from [Safari](https://www.capterra.com/p/229123/Safari/) I switched my phone android to apple and most things became pretty much hard since android are easy to use and I didn’t had time to download Google but I do have chrome. Review Source VR Verified Reviewer Director, Digital Communications Events Services Used the software for: 2+ years ### "Google Analytics Review" December 2, 2018 5.0 Pros \- It's the most amazing product to give me insight on what my potential and actual customers' behavior look like. - I love how I can track sources of traffic, bounce rates, exit places and landing pages, as well as demographics of my consumers, how much they spend on my website and what links and images they click on. - I love how I can create attribution modelling and track my visitors on a more in depth level. - I love how I can integrate almost all e-commerce platforms, email service providers and any other marteh platforms I'm using and see how my consumers behave on third part sites. Cons \- I think Google Premium is a must-have product but it's super expensive. Google Analytics should have a mid-range product in between basic and premium so small-mid range companies can use it with better features. Review Source VR Verified Reviewer Marketing Campaign Manager Information Technology and Services Used the software for: 2+ years ### "A must for every business" August 15, 2022 5.0 Pros The ability to track everything and anything. Being able to report on your business metrics and KPIs is crucial... and GA allows you to do this. Cons If you are a beginner, it's very hard to pick up and learn. I'd suggest the GA courses. Review Source VR Verified Reviewer Professional User Experience/ Usability Engineer Telecommunications Used the software for: 2+ years ### "Google Analytics Review" August 28, 2019 3.0 Overall, Google Analytics has helped me and the companies I work for understand their users' behaviors, goals, and tasks. It helps me design more efficient user flows and journeys, all the while keeping the user interface sleek and modern. I would highly recommend it if your company heavily emphasizes UX. Pros What I like most about this software is that you can incorporate it in pretty much any site builder or web application. For example, I created a website on Wix for a company and was able to easily build-in Google Analytics into the Wix site at no extra cost. Google Analytics gives me tracking data on users' behaviors which helps me make improvements and iterate all the time. Great feedback for the best user experience! Cons What I like least about this software is that there is a learning curve when trying to understand what the data really means. For example, sometimes it will tell me that users have landed on a certain page x amount of times, when in reality it could be quite more because there were several ways to navigate to the page. You sometimes don't realize that Google Analytics didn't account for that and that there is some manual calculations that need to be done to fully understand users' behaviors. Review Source ND Nicole D. Owner Media Production Used the software for: 2+ years ### "The Only Analytics Tool You Need" September 9, 2019 5.0 Overall, if you have a website this is the only analytic platform you should use. The experience is exactly what it needs to be. Brands and marketing platforms will want to see your GA before doing campaigns with you, if you want to run ads on your website you'll need GA. If you have an e-commerce website you'll need it to track conversion rate. It's just necessary. Pros Just from logging in you can immediately see how your website is performing from the main dashboard without having any knowledge of how GA works. It's very easy to see basic stats like pageviews, sessions, load time, bounce rate, etc Cons There is somewhat of a learning curve if you want to dig into and explore more advanced analytics on your site. It's all there, and you can see almost any stat or comparison you want, you just need to know HOW and an inexperienced user will likely struggle with that at first . Reason for choosing Google Analytics 360 GA is the market leader in website analytics and all major companies require your GA info before doing campaigns with you. As an influencer you cant be successful without it. Review Source Mohit S. Senior Executive Marketing and Advertising Used the software for: 6-12 months ### "Google Analytics Product Review" February 5, 2024 5.0 Pros Google Analytics provides better visualisation and better data management options than any other tool in real time basis and effective data tracking and importing that data to the upcoming campaigns becomes more efficient. Cons Google recently fixed few bugs into the provided app on Apple Store. UI can be more user friendly. Review Source MFT Maikaelelo Finikie T. Freelance writer Research Used the software for: I used a free trial ### "Google Analytics 360 review" May 26, 2022 4.0 Google Analytics is presumably the most unmistakable self-administration business insight (BI) stage available. It's allowed to utilize and profoundly famous with organizations hoping to utilize both BI and information perception highlights. As a matter of fact, it's famous to such an extent that other BI applications, including our Editors' Choice victors Microsoft Power BI and Tableau Desktop, offer associations with the stage. During a time where organizations make due off of snap throughs and different measurements, Google Analytics has become something of an easily recognized name in the BI space. In any case, you'll need to think ahead before essentially conveying Google Analytics in your association. While Econsultancy.com's examination found(Opens in another window) that more than 70% of organizations currently use Google Analytics frameworks to report online execution, they likewise noticed that "habitually, when the device is set up, there is by all accounts a 'what next' second." That lost inclination isn't shocking considering Google doesn't offer anywhere near a similar degree of client care as a large portion of the more modest players I checked on. Sending Google Analytics leaves preparing generally in your grasp, which is justifable looking at it's as a freemium device. Yet, while there are a lot of instructional exercises accessible on sites, for example, LinkedIn or YouTube it's not fully functional in proper implementation. Pros Intelligent program for website and mobile phone app analytics. Cons Consumer support is unpleasant. Too many adds or advertising hinders progress of the client. Too much outsourcing of service for professional growth of clients Review Source VR Verified Reviewer Digital Executive Marketing and Advertising Used the software for: 1-2 years ### "Best in class, powerful analytics tool" August 5, 2022 5.0 I am happy and using in for a long time. Rating it 100% for mind blowing analysis ability Pros Reporting is done in a very good way. Users analysis & real time user analysis is the best feature. Attribution modelling and finding your best audience is also quite a big task which is easily done with this tool Cons Customer support in most cases good but this is the only thing that i must say should get much better Review Source Zee G. Digital Operations Manager Computer Software Used the software for: 2+ years ### "Know your users' behavior" July 25, 2019 5.0 I have installed Google Analytics on all my personal websites as well as work ones to be in the know about the user behavior. You can only make good decisions when they are informed, so you have to have data for that. Google Analytics does just that. Pros We love Google Analytics because it offers quite a variety of tools for tracking your website's user activity - visits, purchases, user journeys, and what pages lose the most customers. E-commerce people can enjoy the purchase history and tracking the analytics of your customers' activity (albeit anonymously - but it's enough to make essential business decisions.) Cons It can seem like a lot of information right away, and it might take some time to get everything set up (the initial installation is very easy, but if you need custom metrics, it might be tricky), but it's not a drawback really. It's just life :) Review Source SA Siddhant A. Marketing Manager Consumer Goods Used the software for: 2+ years ### "The best marketing analytics software ever" December 29, 2022 5.0 It has been great. It has given us a roadmap of where we can improve and what is performing well. Pros It allows us to track the user journey, what marketing efforts are paying off, high performance pages and even ad hoc requests. It is impossible to analyse a website performance without google analytics Cons The mobile app has limited features compared to the web version. Review Source Julio Alberto A. Gerente de proyecto Architecture & Planning Used the software for: 2+ years ### "Google analytics is a very powerful tool to do everything related to web analysis." August 19, 2018 4.0 Since I use google analytics to analyze my website, I have noticed a 30% increase in sales and orders. In addition, our web positioning has been highly benefited. Pros Google analytics allows you to know the behavior of your users on the web, it has different tools and very useful functionalities to increase and improve the web positioning. What I like most is that it is totally free and allows for a fully detailed and complete analysis of visitors, and it is very easy to use. On the other hand, it's great how you can customize the reports according to what we want to obtain. It's really amazing! Cons In general I consider that all the features of the software are quite good, the only thing I do not like is that in the event that any user has blocked cookies or navigates anonymously, the reports and statistics generated will not be correct. Review Source MH Martin H. Head of Ecommerce Retail Used the software for: 2+ years ### "Ok but maybe not worth the money" October 10, 2023 3.0 Pros It is a must to really dig deeper into details and get the correct data across the Google data suite. Cons Expensive if you compare it to other measurement tools. And some features are missing now when some tools were removed. Review Source Jessica M. Curriculum Coordinator E-Learning Used the software for: 2+ years ### "All the data you need...and then some!" November 23, 2018 5.0 We have more than 20 million visitors to our site each year and do not have accounts, so Google Analytics is the only way we get any information about our users. Managing this data and determining what changes we need to make to both increase traffic and improve our site been a integral part of how we've used Google Analytics. Pros We've used Google Analytics for years. We've been able to determine trends and alter our content to capitalize on those trends. I personally think the biggest benefit of Google Analytics has been in actually demonstrating how wrong assumptions can be. There are often a number of surprising data points if you are willing to go far enough down the rabbit hole of information. Cons At the same time, Google Analytics is NOT an intuitive tool and even after years of using it, I often find myself wasting time trying to find information that I feel should be much easier to surface. There is a pretty sharp learning curve in being able to drill down to a data point. There are very frequent interface changes and that can also hinder finding data that you were able to easily find last week. There is often a sense that all the data you ever wanted is there, if only you could just unlock the door. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.