# Page 29 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 29 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8092 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8092) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 29 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 701-725 of 8092 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Deepak G. Product Marketing Manager Information Services Used the software for: 1-2 years ### "Best Tracking Tool for Website and Apps" May 4, 2024 5.0 Google Analytics is a great way to track our websites users and get complete details about them. It provides report about users profiles, GEO, Devices, and lots more. Pros Google Analytics covers all ends to track website traffic and gives an comprehensive analysis on website audience. Cons It has not so user friendly mobile app which needs some improvement. Review Source Carroline Achieng O. Sales Consultant Financial Services Used the software for: 2+ years ### "Gain reliable insights with Google Analytics 360" June 7, 2022 5.0 It has made it easy to analyze data and generate detailed reports and easy to understand visualizations about the analyzed data. Pros The generated reports are detailed and the data visualization options like charts are useful in understanding the insights. It is easy to discover useful customer trends and patterns within data. The often updates makes sure the product is always updated to improve its usage and effectiveness of its features. Cons It is not a basic product to use and users need to have some skills before using it. The cost of packages is also high. Review Source VR Verified Reviewer Frontend Developer/Designer Internet Used the software for: 2+ years ### "User data that helps you make informed decisions for your website" February 10, 2019 4.0 I have a love/hate relationship with Google Analytics. I'm far better off with it, but it does take training to use. Fortunately, you can install it on any web platform and carry the data over no matter how your website changes in the future. You can add/restrict user access as your team grows and changes. But as privacy requirements grow and more people install blockers and opt-out of tracking, that will hinder GA and potentially skew the data. Pros GA is a tool that benefits everyone on a web team- from designers to developers, copywriters, marketers, and SEO specialists. It pulls away that curtain and reveals what's beneath. Knowing who comes to your website, what devices they're using, and where they leave can give you a wealth of information to improve your website and target what matters most. Cons In the new reality of GDPR, it can get really messy to implement compliant cookie-based tracking. It requires more transparency, which end-users may not like. And if they opt out, you don't get that data. Additionally, while the data is helpful, it really takes a higher understanding of GA and data analysis to make the most of that data. Because knowing is one part of the battle - what you do with the information is what actually matters. Review Source Arika N. Manager Financial Services Used the software for: 6-12 months ### "In-depth data analysis and reporting for your website" December 29, 2022 5.0 We have tried using Google Analytics 360 to get data insight of our web traffic. The data provided is very accurate and insightful. Pros Analytics 360 can help you slice data with 100% accuracy. It gives data insights without sampling it. Helps you create custom dashboards which you can create using multiple filters. Cons Analytics 360 is a very useful tool but it is very expensive. Also, the support team does not reply to your queires. Review Source GD Gabriela D. Supervisora Administrativa Health, Wellness and Fitness Used the software for: 6-12 months ### "Ferramenta de análise excelente!!" August 1, 2023 5.0 No geral, é uma ferramenta que trás informações importantes, principalmente no setor de Marketing, e possui uma fácil implantação, sem criar muitas dificuldades para a equipe! Pros Além da facilidade em usar a ferramenta, fornece importantes dados para análise e configurações. Cons Não é uma ferramenta tão ágil, e ultiliza muitos cookies! Alternatives considered [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) Reason for choosing Google Analytics 360 Por que além de ser fácil implantar, custo beneficio compensa, atende o que a empresa precisa e fornece resultados que se bem aproveitados, trás melhorias e qualidade para o produto que ofereço. Review Source VR Verified Reviewer Digital Marketing Specialist Information Technology and Services Used the software for: 2+ years ### "Best Web traffic minotoring tool" March 7, 2019 5.0 Google Analytics provided us insights to get more traffic and sales. Tool can assist while redfining the design of a website as it shows the behavior of users which are interacting with the website. Pros Google Analytic is the best tool analyze the web traffic and to monetize it. Google Analytics shows the different stats such as the location, source, location and much more. Tool also shows the live traffic including the source of traffic. It helped us in monetizing the traffic and changing the desin of the website. Shows the demographics to find the exact source and of the users Cons Tool provides various features such as live traffic, previous traffic stats and much more. Google Analytics helped us in increasing web traffic and growing the business. Google analytics also help in creating a marketing plan by providing accurate traffic stats. Review Source Stephen B. IT Manager Education Management Used the software for: 2+ years ### "Google Analytics: Powerful but not Polished" February 16, 2019 5.0 Google Analytics is a powerful tool that offers users of all abilities great insight into how people are using their website. Google Analytics does require some time investment as its user interface is cumbersome to setup, navigate and use. Our organization uses Google Analytics to monitor web traffic to see where people are coming from and on which devices they are visiting our site. We find this basic information to be valuable and useful. It helps us to make informed decisions about which content is relevant and useful to our user base. I would recommend Google Analytics to anyone wishing to know more about how their site is being used and trafficked. Pros Google Analytics is a powerful data collection tool. You have many metrics by which to sort the data. You can see lots of user data and how they interact with your site. You can see how they get to your site, where they click on your site and ultimately which content is relavent or useful to your user base. Cons Google Analytics is at times very confusing. It is hard at first to figure out how to find and see the information you want. There is also the ability to compare metrics but that is not always intuitive and sometime it is confusing why certain combinations exist. I also find picking date ranges to be a little cumbersome. Review Source Ankush C. Founder E-Learning Used the software for: 6-12 months ### "Track your site metrics with Google Analytics" July 30, 2021 4.0 Pros 1\. Easy to configure and install 2. Does a good job of visually representing data on source and location of visitors Cons 1\. More analytics for on the site visitors would be useful. Features such as time on each page, recurring visitor, where does visitor usually leave the site, what time does the visitor usually visit the site Review Source Juanma G. CMO Oil & Energy Used the software for: 2+ years ### "El rey de la Analítica web" December 22, 2022 5.0 Simplemente...¡El Mejor! Pros Es genial como construye los flujos de entrada de trafico Cons Algunos bug con herramientas de la casa como Ads con las atribuciones entre ambos Review Source VR Verified Reviewer Principal Information Technology and Services Used the software for: 2+ years ### "Incredibly Powerful, Widely-Used, Popular for Good Reason" December 26, 2018 5.0 Pros Google Analytics, if deployed and analyzed correctly, can identify undiscovered opportunities and undiscovered problems that have a huge impact on your efforts. Although it's been out for 10+ years, I'm still shocked that it's free. Outside of web analytics, this kind of thing could cost you thousands, such as a DMP (Data Management Platform), but Google offers it for free. Many have made a purposeful and lucrative career out of solely using Google Analytics expertly and helping their orgs succeed online. Cons There's little to dislike. It's a little disconcerting to have Google essentially "own" your data, especially data this sensitive and this important to the success of your enterprise. However, the alternative of storing and maintaining your own data likely isn't preferable for most. Review Source VR Verified Reviewer Director of Business Development Information Technology and Services Used the software for: 2+ years ### "A must have tool" July 19, 2019 5.0 Pros If you are a business owner or a marketing manager, this is undoubtedly a must-have tool for you. Unless you know how effective are your marketing strategies, including your website and email campaigns, you cannot build a clear road map for growth of your business. I love the way Analytics tracks each and every required detail of the visitor. It certainly will not provide you details that breach user's privacy, but you still get lot of meaningful data to design effective marketing strategies. Cons Google has been trying to change how different tools have been working together. It is a high time when Google settles down on a strong solution. Google tag manager was launched back and now Google is also working on WordPress plugin. Quick and dedicated support is another missing piece of cake. Review Source Ramakant R. SEO Manager Computer Software Used the software for: 2+ years ### "Google Analytics - Best Website Tracking System" August 6, 2020 5.0 For all of my website i must use Google Analytics because of it's tracking performance and instance performance. It can tell you the complete analysis report like country based traffic, aga based performance, how many users currently on your site and average session duration on the site. Pros Google analytics is a best tracking device for your website and mobile application. Google analytics provides you a tracking code to place it inside the website and apps by which you can track the traffic source of your website. The best feature is it can tell you about the complete traffic analysis of your website. Cons Google Analytics will take minimum 7 days to give you tracking report. You need to wait until 7 days to get the complete information. Reason for choosing Google Analytics 360 Google analytics is the only tracking device for Mobile apps and Website for getting the traffic details. Review Source DV Dianne V. Consultant Marketing and Advertising Used the software for: 2+ years ### "Installed for every client" October 29, 2019 5.0 It is so important for managing website performance, I automatically Google Analytics for every website client (and I have over 30). Even when the reports are not provided to the client, I use it to monitor performance and issues like missing pages and spam. Pros This provides good graphs that my clients can understand. I really like that aspects for website performance I never thought would be needed, are available historically. I live being able to drill down for the detail and the flexible comparative data. I like that I can set up a template report and use it for multiple clients. Clients can go and view their own data if they wish. The automated emailing of stats to users is very useful, and really helps my clients. Cons I worry about the security of the data. It is more difficult to set up than you think - for example I could get a overall figure for downloads, but not exactly which files were downloaded. This data is available on some worbsite but not on others, and I can't find out why. The support is non-existent, you have to hope other users are having the same problem, and that someone in the community provided an answer that is accurate. I would like to be able to block robot traffic because it skews statistics. Review Source VR Verified Reviewer Ingenieur IoT Information Technology and Services Used the software for: 1-2 years ### "Google Analytics - Outil d'analyse ultime" December 5, 2022 4.0 Selon mon expérience, on a utilisé Google Analytics 360 afin de traiter des données illimitées. Ainsi, on était capable de rendre les sites Web plus efficace grâce aux rapports générer d'après Google Analytics 360. Pros Le plus apprécié dans ce logiciel est que Google Analytics 360 est un outil complet qui pourra donner une trace de toutes les choses qui se passe dans une entreprise/projet. Ainsi, une fois que tout est configuré dans Google Analytics, on a une solution solide et fiable afin de stocker et analyser toutes les données. Cons Le moins apprécié dans ce logiciel, est que c'est pas adapté aux mobiles. Ainsi, la visualisation des données n'est pas assez simple que sur un ordinateur. Review Source Albert A. Search Engine Optimization Specialist Consumer Goods Used the software for: 2+ years ### "Free and useful tool that helps me to understand my audience better!" October 31, 2018 5.0 Google Analytics is a must tool for every website! Pros First of all, Google Analytics is free. It's also easy to install it on your websites. Although, some people may hard a time finding the tracking code at first. It has a lot of useful data to understand my audience. I love the fact that I can optimize my website to help my audience to find what they are looking for. It allows me to see the data of my visitors such as age group, country, interests and how long did they stayed on my website. The dashboard is neat but users can get lost inside because it has lots of features. But once you figured it out, it's easy to find the tool that you're looking for. Cons First-time users need to spend some time learning this software. It has lots of advanced features, it is so easy to get lost while using it. Review Source VR Verified Reviewer Senior Sales Account Marketing and Advertising Used the software for: 1-2 years ### "Ottima integrazione con Wordpress" November 4, 2023 5.0 Molto soddisfatto del funzionamento, lo utilizzo su diversi siti web per il monitoraggio del comportamento degli utenti anche in real time. Pros Molto funzionale, facile ed intuitiva estrapolazione dei dati per analisi di marketing. Cosa rilevante, il plugin è ottimamente integrato con Wordpress. Cons Oggettivamente nulla, avrei preferito una interfaccia ancora più intuitiva per visualizzare i dati a colpo d'occhio. Review Source Stephen F. Account Director Marketing and Advertising Used the software for: 2+ years ### "If You're Not Using Analytics, You're Doing it Wrong" February 5, 2019 5.0 A massive tool you can spend years in and still have only scratched the surface, but an absolute must for every site. Pros Analytics is a labryth of amazing data on your site. There is no way any one person understands it all, but if you can carve out the pieces you want to know as KPIs for your site, Analytics can show it do you. This is a standard must for every website in the world. I'm unaware of any software that does it better. Cons It is large. They do a good job of organizing the chaos into folders, but it's easy to get lost in there if you don't know what you're doing. Taking an orientation course or watching tutorial videos will likely help - there's just so much data in there, you have to ask yourself "what amount of data do I need to make a good decision?" When you have that level, make the decision. Review Source Kathy M. Board Member Government Administration Used the software for: 6-12 months ### "Google Analytics 360 is a must-have within the digital landscape" February 5, 2024 4.0 I am quickly becoming of the mind that Google Analytics 360 is vital to me taking my company to the next level. Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding me back. Pros I think Google Analytics 360 is really beneficial once you are able to understand the program and how to read and interpret the data. I like that there is great support in getting to that level of comfort. Cons There is definitely a learning curve in terms of familiarizing oneself with the program and terminology but once that has been accomplished, it's really a beneficial tool in taking your digital marketplace to the next level. Review Source JT Janis T. CEO Marketing and Advertising Used the software for: 2+ years ### "At first may seem complexed, but very useful." April 5, 2024 5.0 Good. No regrets of using this product. And overall easy to find help in google if something is not clear. Pros Google Analytics 360 gives a big variety of possibilities to track almost everything that is needed. Used it for a long time and still haven't used all possible features. Cons It could be more beginner friendly. At the beginning you could struggle to find right tools. Maybe a good explanation video or virtual tour would help. Review Source Nigel Masimba R. WordPress Developer Information Technology and Services Used the software for: 1-2 years ### "Essential Website Analytics Tool" April 4, 2019 5.0 I mostly use google analytics on websites built with WordPress. There is a wide array of third-party WordPress applications that integrate Google analytics with WordPress making it fairly easy to set up. Though it does take time to gather meaningful data for new websites, in the long run, it is an indispensable tool for any website that wants to improve their online marketing. Pros Google Analytics provides the most comprehensive data about your website traffic. Google Analytics is free of charge. I've used it for almost two years and haven't paid a cent! I'm not sure if there are any paid services attached to Google Analytics, but if there are, I've never needed them. All the information on how to use Google analytics is freely available online. Google Analytics upholds website visitor privacy and keeps all data very securely. Once installed, Google Analytics does not need to be maintained. It will continue collecting data which can be accessed whenever you need to have an audit, or launch a marketing campaign. Cons A steep learning curve to get it working. While Google Analytics is secure and I trust them with our data, the risk of data breaches, no matter how infinitesimal, is always there. This is a deterrent to visitors who do not want any data about them collected by any automated systems, regardless of whether the data collected is anonymous or not. Review Source Hank P. Consultant / Owner Marketing and Advertising Used the software for: 2+ years ### "GA is the way to go" October 29, 2019 5.0 I am very pleased with GA. It gives me the data I need, helps me to create reports and allows me to show my clients how their websites are performing. Pros Google Analytics is the way to go for anyone looking to monitor their Website performance. It's free and easy to use. There are a lot of other products out there, but none provide this level of data for free. Plus, it's made by Google and that is never a bad thing to have on your site. Cons It does take a little time to learn your way around the platform, but that is true of anything new. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Google Analytics 360 In the end, I choose GA because it's free and because it's created by Google. Review Source Ian K. Digital Marketing Strategist Marketing and Advertising Used the software for: 2+ years ### "A Solid Free Analytics Tool" March 22, 2021 5.0 I've been very happy with Google Analytics and have used it with several businesses to track web performance, identify opportunities for improving the site, and tracking leads/ecommerce revenue. Pros When it comes to website analytics, you get a lot with Google Analytics. I like being able to dig deep into what content visitors are viewing, what actions they take, how long they're on the site, and what pages they leave from. You also can't beat the price point (free, as long as you don't need Enterprise, which the majority of businesses don't). Cons It can be difficult sometimes to get actionable insights about groups of pages. Google Analytics does a good job of giving you individual page performance and insights that when it comes to the grouping, it gets a little garbled. I also wish the insights were a little better as well. Review Source VR Verified Reviewer Football player Banking Used the software for: 2+ years ### "Best tool used for data analysis" July 30, 2022 4.0 It has all the qualities required to be the best. In fact, it has some ambiguity and a sense of difficulty, but on the contrary, with getting used to it, things become easier Pros It's great to find all these features in one place, it makes it easier for us, a lot, it's really amazing Cons You may find it a bit complicated, but with time you realize that you are in the right place to make things easier for you Review Source VR Verified Reviewer Transcriptionist Information Technology and Services Used the software for: 2+ years ### "Google Analytics 360 to diagnose a website in no time." January 4, 2022 5.0 It is an outstanding analytics platform that is easy to use and helps us to determine web activities extensively. Pros It helps to understand the traffic sources and suggests using the information effectively. Cons The reporting tool may take some time which can be annoying to many. Review Source VR Verified Reviewer Senior Consultant Team Lead Information Technology and Services Used the software for: 2+ years ### "Review on Google Analytics 360." May 15, 2022 4.0 Pros Google Analytics 360 is must have tool to manage the website effectively with it we can see the the visitor and also the sales, different type of data that it collect that help a business. Cons I don't dislike this software using it is easy and really helpful to gather the data with it. Review Source Similar Products Featured ## Related categories [Data Visualization](https://www.capterra.com/data-visualization-software/)[Dashboard](https://www.capterra.com/dashboard-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.