# Page 3 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 51-75 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use CP Carly P. Accounts Administrator Automotive Used the software for: 1-2 years ### "Google Analytics 360" March 13, 2025 5.0 Google Analytics 360 is the best tool to keep an eye over your website and app. Is easy to integrate and has the best features for reporting. Google ads integrations is a feature that needs to be mentioned as it gives accurate data for any spendings. Pros Live data stream is my favorite feature, is easy to follow the users engagement related to different events like ads campaign, social posting or newsletter. Cons The costs is needed to be mentioned here, but overall it worth it. Review Source TS Tenai S. Meta Ads Specialist Internet Used the software for: 1-2 years ### "You’ll spent a lot of time to learn how to use it " April 22, 2025 4.0 Pros Google Analytics allows for practical website monitoring, simple integration with WordPress and imports data like the number of page visits and time spent on each page. Cons I'm struggling a bit with it — manipulation is hard even after YouTube tutorials, and it's difficult to find historical reporting data Review Source VR Verified Reviewer Product Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "best software for Traffic analysis and user attribution tracking" January 16, 2025 5.0 Overall i am using this platform for getting to know more about my projects and campaigns traffic and their attributes like demographics, active users, new users and engaged sessions, and based on these metrics i made the changes in my project campaigns to further improve the performance Pros I liked the Google analytics for User attributes and Traffic acquisition metrics from google analytics in their reporting where i am getting clear picture about traffic on my project campaigns. Cons user interface can be more better , the current UI is quiet old, they should go with latest UI design. Review Source IN Inamari N. Marketing executive Information Technology and Services Used the software for: 2+ years ### "Great for web insights and easy to use" April 25, 2025 5.0 Pros How easy it is to build custom reports to pull the data you need. Cons The lack of export features available and you need to have basic knowledge to understand the reports. Review Source ML Maggie L. Digital Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Google Analytics Review" January 26, 2026 5.0 Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior. Pros Powerful data analysis capabilities, customizable dashboards, and strong integration with other Google products make it easy to analyze large datasets and uncover insights. Cons The platform’s complexity can be challenging for smaller credit union teams that don’t have dedicated analytics staff or technical support. Review Source AI Alexandra I. Blogger Internet Used the software for: 2+ years ### "Data-Driven Insights" March 15, 2025 5.0 Pros Google Analytics give information and insights to make the best decisions on how to improve online presence Cons The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making them leave Review Source SA Silvia A. Affilate Marketer E-Learning Used the software for: 2+ years ### "Una herraminta para rastrear tu sitios web" January 20, 2025 5.0 En lineas generales Google Analytics 360 me a ayudado a mejora el rendimiento y los resultados de mis campañas, gracias a el monitoreo continuo que me ha permitido tener de mis sitios web, lo cual ha sido muy util para aplicar las mejoras pertinentes para hacer las navegacion mas agradable y asi obtener mas ventas. Pros Lo que mas me gusta de Google Analytics 360 son los imformes avanzados que puede generar, ya que muestra datos super detallados sobre el trafico y comortamiento de los usuarios en las campañas que realizo. Cons En general no tengo ninguna queja sobre Google Analytics 360 sin embargo creo que puede mejorar y agregar mas funciones Review Source JP Jan P. blogger Writing and Editing Used the software for: 2+ years ### "Google Analytics experiencia" January 16, 2025 5.0 ¡Google Analytics es una pasada! Me ayuda a entender todo sobre mi web y a tomar decisiones más inteligentes. ¡Es una herramienta que no puede faltar! Pros ¡Lo uso todo el tiempo para revisar mis métricas! Es súper detallado y me da información valiosa sobre mis visitantes. Me encanta que pueda personalizar los informes y seguir el rendimiento de mis campañas Cons Al principio me costó un poco entender todo, pero con el tiempo lo fui pillando. ¡Eso sí, con tanta información, a veces es fácil perderse un poco! Review Source IK Iván K. IT Admin Telecommunications Used the software for: 1-2 years ### "Analista de estadísticas web" April 14, 2025 5.0 Por lo general me ha servido de gran utilidad para analizar el tráfico de mis páginas webs, de donde vienen, cuanto tiempo se quedan en la página web y demás análisis del departamento de márketing Pros Es muy sencillo de utilizad y te acostumbras a su panel central con rapidez. Además es fácil de integrar con páginas webs desarrolladas con Wordpress. Cons No te ofrecen toda la información disponible sin tener una licencia de pago. No he visto la oportunidad de utilizar múltiples usuarios para una misma cuenta de Google Analytics. Review Source MEP Maria Eleonora P. Owner Entertainment Used the software for: 1-2 years ### "Nice, old Google Analytics " June 12, 2025 5.0 I use it to check the performance of my websites weekly, and overall it's a good experience - easy to use. Pros Google Analytics is a easy to use and user friendly app for creators and bloggers, with a simple dashboard. Cons Would appreciate an integration with Search Console and Adsense, while they look like three completely different things. Review Source mC maza C. Consultant Consumer Services Used the software for: Less than 6 months ### "Google Analytics 360 review" May 22, 2025 5.0 Overall it has given me powerful tools to really understand and grow my online presence. Once you get past the learning curve, its an amazing platform. Pros I love the advanced reporting features and the ability to get deep inshights into my website traffic. The dashboards are highly customizable. I really enjoy using this product. Cons The setup- and learning can be pretty steep if your just starting out. Some features you need to have some technical knowledge. The price is quite high, for a small business. Review Source MA MICHAEL A. Editor Education Management Used the software for: 2+ years ### "MIND BLOWING" April 2, 2025 5.0 Exceptional and mind blowing. Google Analytics makes it easier for you to view the data of our webiste, etc.. its an amazing software. Pros Sorting of data into different forms and this is impressive Cons I like everything about it from the features and to its meaning Review Source SJ Sar J. Marketing Management Consulting Used the software for: 2+ years ### "360 better than GA4" December 21, 2024 3.0 Pretty good much better than google analytics 4 Pros Pretty intuitive and easy to use good interface Cons Configuration could be too technical to get everything right Review Source AZ Adam Z. Marketing Director Machinery Used the software for: 1-2 years ### "Google Analytics 360 is the only tool you need!" March 13, 2025 5.0 It has been a game changer for our SEO, PPC and Web UX efforts. Pros I love the in-depth analysis their reports offer. Every KPI and metric a Digital Marketer requires. Simple and effective dashboards make Google Analytics 360 a pleasure to work with. Cons There are such a vast array of options that continuing education is vital to keeping up with all the new bells and whistles constantly being added. Review Source MW Maxi W. Controller Information Technology and Services Used the software for: 2+ years ### "Analytics platform to support data-driven decisions" January 22, 2025 5.0 Pros Very easy to integrate with your website, no mather what website plugins are being used. Cons It would be great if there would be a better learning support or platform that could help out with best practices and analytics inspirations. Review Source AS Amiat S. Director Architecture & Planning Used the software for: Less than 6 months ### "Google Analytics 360 offers advanced reporting" February 2, 2025 5.0 Google Analytics 360 offers advanced reporting, real-time data, and seamless integrations for enterprises, but comes with a high cost, complex setup, and privacy concerns. Pros High data limits, advanced reporting, real-time updates, seamless Google integrations, dedicated support. Cons Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency. Switched from [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) some integration and Pricing related issue Review Source GH Gary H. Manager Information Technology and Services Used the software for: 6-12 months ### "Very good analytics platform, covered all marketing need." January 9, 2025 5.0 Overall its very good platform, I really like it. Pros Very good analytics platform, covered all marketing need. Cons sometime Data is not correct and Inaccurate Switched from [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) It's cost is too high, Customer support also not good. Review Source PG Peter G. Manager Construction Used the software for: 2+ years ### "Google Analytics 360" October 28, 2024 5.0 Google Analytics 360 is a must have app when you have a website. It offers all data you need about users and their engagement. Pros The most I like is the data it offers about my website, is easy to get all types of reports in regards to numbers and demographics. As I use WordPress, connecting the property with the Analytics account was very easy and fast. Cons There is nothing to like less, it work as it should be. Review Source RJ Royce J. Technology and Process Manager Museums and Institutions Used the software for: 6-12 months ### "Google Analytics is a must for any business with digital publications." September 24, 2024 5.0 Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results. Google even provides suggestions for improvement if you take advantage of other services such as Search Consol and Looker Studio. Pros Google Analytics provides an incredibly in depth report of all your online locations. We have complete insight into our digital publications. Cons Learning how to implement the Google Properties and Tags can be a steep learning curve for those who are not familiar. Review Source HL Holly L. BDC Manager Automotive Used the software for: 1-2 years ### "Perfect for following all your clicks " October 28, 2024 5.0 This has a lot useful data to helping you run a successful business. You are able to see what is bringing in customers to your business. Pros Love how you can track where your business of customers is coming from. Great way to see which lead providers are working for you. Cons Setting up your business information to track the data can be a little difficult. Review Source ST Srujana T. Marketing Strategist Information Technology and Services Used the software for: 2+ years ### "So glad I get to use this, it's a real lifesaver!" October 27, 2024 4.0 Pros Piece of cake to set up reports and keep an eye on your website traffic. Cons Can be a bit of a pain in the neck to use and takes a while to get the hang of, eh. Review Source Martin Š. CRM data specialist Broadcast Media Used the software for: Less than 6 months ### "Really I dont know, I am just user, not data miner" December 17, 2024 5.0 Pros Connection between others products, cloud Review Source VR Verified Reviewer Owner Real Estate Used the software for: 1-2 years ### "Top of the charts" January 14, 2025 4.0 Overall its an excellent tool for websites Pros its the best analytics tracker available for free Cons its lacks some key features of other paid services Review Source KT Keith T. Sales Manager Hospitality Used the software for: Less than 6 months ### "Nice to know but why" July 25, 2025 3.0 We found it to be time consuming and of little value. We eventually discontinued all efforts to use the product. Pros Very little to like other than it is provided free. Some information offered did prompt us to try and improve our site. Cons It takes a considerable amount of time to properly manage / navigate the system. Google seems to keep changing the requirements and for a small business we can’t keep up. Review Source SR Sergio R. CEO Consumer Goods Used the software for: Less than 6 months ### "Difficult to utilise" March 2, 2025 3.0 It definitely has a learning curve which you need to bypass before truly grasping the jist of how to utilise it Pros Very complex and difficult to utilise you need a good period of learning before use to its full extent Cons Difficult to use and complex to understand Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.