# Page 30 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 30 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8093 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8093) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 30 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 726-750 of 8093 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer seo exutive Education Management Used the software for: Less than 6 months ### " Tracking Website Traffic and User Behavior" June 19, 2024 5.0 The platform offers flexibility in data collection, reporting, and dashboard customization, allowing businesses to tailor analytics solutions to their specific requirements. Pros Seamless integration with other Google Marketing Platform products like Google Ads and BigQuery, allowing for comprehensive data analysis and marketing optimization. Cons While Google Analytics 360 offers more advanced features, it can also be more complex to set up and use compared to the standard version. Users may require more technical expertise or training to fully utilize its capabilities. Review Source VR Verified Reviewer Gerente de Marketing Consumer Electronics Used the software for: 2+ years ### "Si trabajas con sitios web NECESITAS USAR GOOGLE ANALYTICS" November 4, 2021 5.0 Todos los días lo utilizó para analizar el tráfico y comportamiento de mi sitio web Pros Aún no pruebo la nueva versión pero de la que conozco me encanta la cantidad de información que arroja sobre el comportamiento de los usuarios en los sitios. No podríamos tomar decisiones sin Analytics Cons Cuando era principiante sentía que era muy difícil de entender y analizar la información pero eso quedó en el pasado; quizá lo que no me gusta tanto es el diseño de la interfaz, pero por lo demás todo Ok Review Source Clarissa A. Freelance Artist Computer Games Used the software for: 2+ years ### "Google Analytics Review" May 26, 2020 5.0 Google Analytics is a must-have tool for any business with a website. Its data will be imperative in helping optimize websites for maximum conversions and impact. Pros Google Analytics has a very wide range of useful features. You can view data from how a user arrived on your webpage to which channel the client made a purchase through on your website. You can also view very specific demographic data, which is helpful for the marketing team. You can also see "behavior" data, which allows you to see how long users typically spend on the site, as well as your bounce rate. Cons For analytic data, Google Analytics includes every feature that would be needed for the average company. There is A LOT of viewable data, so perhaps it may take some time to figure out which data is the most useful to your company specifically. Review Source VR Verified Reviewer Responsable de Marketing Online & E-commerce Cosmetics Used the software for: 1-2 years ### "Una gran herramienta para conocer quien visita tu web" November 15, 2022 5.0 Pros Brutal herramienta si tienes una web, puedes generar diferentes informes y ver desde donde te vienen las visitas, paises, fuentes, que productos te estan comprando si tienes un e-commerce, conocer a tus clientes, de donde son, edades y un sin fin de datos que harán mucho mas fáciles fijar tus estrategias de Marketing. Sencillamente brutal ¡ muy recondable! Cons No hay nada que no me guste de esta herramienta, la recomendamos 100% Review Source RS Rita S. Group Marketing Manager Hospitality Used the software for: 2+ years ### "Great Insight tool to know more about your website users " May 24, 2019 5.0 We are being able to understand how the users interact with our content, how we can improve the website, what pages need working because they potentially don't provide the user with what they are looking for. Also it's very effective to provide you with some ROI, which is always something difficult to analyse in digital marketing. You can track and measure transactions - and whatever you concept of transaction is, it might be marketing email sign ups, enquiries, forms filled on your website, downloads of content available on your website. Pros the level of insight you is great, you can study how you're acquiring users (is it through referrals? organic traffic? direct traffic, socials, emails etc...), the pathway that your users are taking on your website, where you're loosing your users (what pages are causing your bounce rate?), how many visits per page, how much time users spend on your website on average. You can also find some level of insight on any Ad words that you are running. Also the fact that Google Analytics is free and you can take courses (which provide you with a certificate) also for free. There's loads of resources and they send great monthly emails promoting new updates and new products added to google analytics. Cons There's nothing in specific I don't like about this software. It's free and you can find a lot of resources to learn how to use it online so even though it can be a bit overwhelming as there's so so much data made available, if you start by taking the their Google Analytics Beginners Online course, you will learn not only how to set up but what you should be paying attention to. Review Source BF Barbara F. Management Consultant Management Consulting Used the software for: 2+ years ### "A Complicated Integration Must-Have Tool for Website Owners" May 14, 2021 5.0 Overall, Google Analytics is worth the hassle because it's free. When it's functioning properly, it helps you identify how traffic is flowing onto and away from the site, and what the visitors are doing in between entry and exit. With this insight, it's easy to spot hits and misses and make adjustments accordingly. So overall, I still consider this to be a must-have website tool for me and all my clients. Pros The best thing about Google Analytics is that it's free. If I had to pay for it, I would be much less satisfied, but there's a baseline of forgiveness because it doesn't cost anything. Google is THE search engine and Google Analytics is THE tracking tool that provides the best insights about website metrics, trends, and productivity. My favorite thing about it is the real-time traffic graph, which shows the immediate results of your distribution and promotion efforts. That's fun to engage with! Cons I've used Google Analytics for more than a decade. As time goes on, it gets more robust and detailed, but also more convoluted and complicated. The integration with Wordpress is particularly frustrating, glitchy, and unreliable. There's always something difficult about the setup of Google Analytics on Wordpress sites these days. Review Source Artur N. E-commerce specialist Retail Used the software for: 2+ years ### "Indispensable in every e-commerce" July 14, 2021 5.0 A basic tool for companies that do not want to spend a lot of money on more advanced solutions. Simple and universal. Pros The biggest advantage of GA is the ease of integration with any website and many other tools. We can easily use basic reports, and with little coding knowledge - also advanced reports. It provides irreplaceable data on traffic sources, website behavior, and conversions. Cons Some reports are created on the basis of a data sample. Another minor disadvantage is the repeated errors in filtering and sorting the data. Review Source MR Michael R. Affiiate Marketer E-Learning Used the software for: 6-12 months ### "Una herramienta de analisis web super completa" June 6, 2024 5.0 Esta herramienta me ha sido sorprendetemente util para el seguimiento de trafico de mis sitios web y monitorear el comportamiento de los usuarios, asi como tambien ver la taza de conversion. Esto me a ayudado a implementar ajustes para mejorar el rendimiento de mis paginas web en las campañas de marketing Pros Lo que me gusta de Google Analytics 360 ademas de su interface intuitiva y facil de manejar, es que te provee con manuales y material de soporte que te permite rapidamente poder sacarle provecho a la plataforma, lo cual es de gran ayuda. Cons lo unico que no me gusta es que la version Premiun es demasiado costosa y solo necesito 2 o 3 funciones a penas. Review Source YD Yahani D. project manager Information Technology and Services Used the software for: 2+ years ### "Google Analytics 360 is a comprehensive web analytics tool" October 30, 2023 5.0 Pros Google analytics gives the feature of visualizing the metrics that web masters need to analyze over their websites. It gives the data visualizations over the user count on a particular time frame and also a very good comparison over any metric we select. So overall, it gives you a good understanding of the performance of your website/service and the online user behaviour as well. Cons so exporting data from the old universal analytics was kind of troublesome and also the old universal analytics UI was very familiar and to get use to the new interface was kind of difficult. Review Source ME Mohamed E. Marketing and e-commerce Business Supplies and Equipment Used the software for: 2+ years ### "Ezaoufi" August 22, 2023 5.0 It is characterized by ease of use and correct data analysisIt gives you a lot of dataThe control panel is easy to useThe program facilitates many services Pros User friendly software that gives you a lot of dataIt is characterized by ease of use and correct data analysisIt is easy to analyze the correct data and Provides audited detailed statistics Cons I've been working on the program for two years now. There are no problems. It is a good program and easy to use Review Source VR Verified Reviewer Manager Insurance Used the software for: 1-2 years ### "Data to Decisions" November 11, 2023 5.0 Pros Analytics gives us the ability to understand the customer journey and improve customer experience to drive sales. Cons It has a lot of set and tweaking to realize all the benefits to the business Review Source Carlos E. Web Designer Education Management Used the software for: 2+ years ### "Google Analytics your greatest ally to measure your web traffic" August 4, 2020 5.0 Google Analytics emerged to save my online store, today I can better understand my customers, I can plan my campaigns and promotions more broadly and with more results, I just have to thank everything that Google Analytics provides for my company. Pros Google Analytics is the most complete software on the market to measure traffic to your website, blog or online store, with which it is possible to better understand your customers or users, quickly and practically. Google Analytics is complete and easy to use, making it the most robust tool on the web, easily standing out from the competition. Its installation requires a little knowledge, nothing that an average user cannot do. Its resources are of the utmost importance, such as graphics, reports and projections, it all helps a lot who works with online store. Cons Google Analytics for those who are starting in the software scares a little with so much information is lost in the middle of so many tools, maybe google analytics could provide a quick training before starting in the software. Another aspect that could improve is the ease of finding a specific tool, most of the time hidden between the menus on the side. Review Source John Tayo K. Digital Marketing Marketing and Advertising Used the software for: 1-2 years ### "Google Analytics is a Powerful Software" January 18, 2022 5.0 It's perfect for my Business Analysis. Pros Tracking is Accurate, it's helps you to understand how to improve your Website to have a better Customer and User Experience. It also gives you the Data You need to Improve your Business. It's a no brainier for me. Cons It is not easy to set up accurately especially for Newbies. Review Source CK Charles K. Product Manager Financial Services Used the software for: 1-2 years ### "Gain helpful insights into your customer's journey" September 7, 2022 4.0 This tool has been valuable in gaining insight into how our customers use our web site and online products. Seeing where customers may be having problems or dropping off from our site helps us identify areas we need to focus on to improve the customer experience. Pros I found the software very easy to understand with very little training. Cons Tuning the regular expressions takes time. I would like to know what data points a regular expression is piccking up because sometimes it seems to match more than one would realize. Review Source RM Ryan M. Digital Marketing Manager Defense & Space Used the software for: 1-2 years ### "Essential for marketing" October 10, 2023 5.0 Very positive experience, great for reporting. Always use it in my presentations on the website, tracking changes and impact. Pros Reporting is easy, clear and useful. There is a level of granularity that can be achieved by diving deeper into the reports which is very useful for specific metrics. Cons I thought Universal Analytics was much better than 4 for beginners, especially if you don't also have an app. Reason for choosing Google Analytics 360 Free, nothing compares. Review Source VR Verified Reviewer Director Financial Services Used the software for: 2+ years ### "Have deployed Google Analytics on numerous websites - easy and reliable" April 10, 2021 5.0 Overall, positive experience using Google Analytics. Has some good points and is free for deployment, and the reports and visualisation give a nice snapshot on the audience base. Pros Code snippets are very simple to integrate in any website Wide compatibility with number of CMS (e.g. Drupal, WordPress) with use of plugins Doesn't affect page speed and load times, Google's CDN makes it fast and easy to loan good analytics and usage reports available for free Cons Interface for admins and professional feels very cluttered. Should consider an overhaul of the menu elements and website design Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing Google Analytics 360 Cost and Page Load times Review Source Cosmin P. IT Consultant Retail Used the software for: 2+ years ### "A mandatory tool for every e-commerce" October 5, 2023 4.0 Pros The most important feature we use is data reporting. Cons The tool is not very user-friendly and makes it hard for new users. Review Source Ankit J. Partner & Digital Marketing Head Marketing and Advertising Used the software for: 2+ years ### "Most advanced analytics software I have ever Encountered." March 29, 2019 5.0 Google Analytics rigtly holds the position as the market leader in Analytics industry. In a big pool of so many analytics tools no one carries as many features as google analytics do. It has come a long long way in differenciating the user path, differentiation and spam detection. User Interface never takes any time in getting used to. Specially the new Mobile app for analytics is so awesome. Everything is on your fingertips. Only problem i found was, that it can track only 50 properties in a single account. Connecting adwords and analytics is a big task. Not everyone can do it in one go. Apart from these, I dont think I can think of my life as a Digital Marketer without Google Analytics. Pros Number of filters to track user. Big data simplified in charts, graphs for intelligent decisions. User Interface is so amazing. Cons Can track only 50 properties in a single account. Connecting adwords and analytics is a big task. Review Source AM Abdelhak M. Accounting Accounting Used the software for: 2+ years ### "Google analytics it's the best app to use " July 31, 2023 5.0 No problem during using Google analytics Pros Google analytics it's a good app and helpful for analytics Cons After using Google analytics I'm sure it's a complete app keep going Review Source Ben R. Marketing Manager, HMX Higher Education Used the software for: 2+ years ### "The standard for understanding your web traffic" April 27, 2021 5.0 Google Analytics is the go-to analytics tool for a reason - the ability to go from basic web traffic tracking to detailed custom reports with multiple filters makes it indispensable for understanding how our users navigate our site. Pros There's almost no limit to what you can do with Google Analytics once you learn how to use and interpret the reports; I really appreciate the quick setup, customizable reports and segments, and helpful explanations of all metrics and dimensions. Cons As with any analytics tool, it's only as good as how it's used - Google Analytics does make it easy to misinterpret data if you're not careful. And with the number of metrics available, it can feel a little overwhelming at times. I also wish there were an easier way to pull in data from other services (like Facebook Ads, for example). Review Source VR Verified Reviewer Data Analyst Marketing and Advertising Used the software for: 2+ years ### "One of the best web analytics tools " August 23, 2021 5.0 Pros Not only is Google Analytics free, it offers highly customizable reporting functionality, making it truly one of the best products in the space. Custom reporting, scheduled reports, data visualization options are some of the best features of the tool. Cons While there is a lot you can do with the software and it's customization, it can a long time to learn how to fully use its capabilities, which can often require making use of third party instructional materials, as the Google-provided courses are not particularly comprehensive. Review Source BH Bilal H. Fleet supervisor Hospitality Used the software for: 6-12 months ### "Google analytics 360 " February 15, 2024 5.0 Google Analytics 360 is an advanced analytics platform offering features like cross-platform tracking, custom funnel creation, and data-driven attribution. Users find it valuable for in-depth insights into user behavior and marketing effectiveness. Its integration with other Google Marketing Platform tools enhances its capabilities. Pros Google Analytics 360 for its advanced analytics features, data integration capabilities, and the ability to handle large volumes of data for more comprehensive insights into website and app performance. Cons Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium version. Review Source Fernando Manoel B. CEO E-Learning Used the software for: 1-2 years ### "Data analytics for business success" August 5, 2022 5.0 Google Analytics is helping me to grow my business exponentially Pros With Google Analytics I have access to data on who is accessing my sites and how they are behaving. With this I can define the best strategies to better serve my leads Cons Have nothing to complain about Google Analytics. So far it's been a fantastic tool. Review Source Nicolas Frichot P. IT Specialist Computer Software Used the software for: 2+ years ### "Detailed Statistics For Website Traffic and Marketing Optmization" February 2, 2019 5.0 Overall, I have a perfectly amazing experience with Google Analytics and strongly recommend to anyone. Pros I have always been looking for a professional solutions, not complicated to use, and which would great really useful insights when it comes to website traffic: the number of visitors, the location from which they come from, the number of time the spent on my website, the number of pages on which they would click and any other detailed analytics. Thanks to Google Analytics, I was able to have this and much more, so much that I could even get statistics on visitors in real-time. The dashboard to conclude is really easy to use. Cons The software is great and I have no drawbacks to point at. My only apprehension is that all the data collected belongs to Google and not to the user. Review Source Andrea C. Fotografo, Filmaker Photography Used the software for: 2+ years ### "Indispensabile per far crescere un sito web" May 7, 2023 5.0 E' sempre stato, e sarà, un'implementazione obbligatoria in tutti i sti web da me creati e gestiti, il suo utilizzo mi ha permesso di accrescere traffico, interazione e acquisti. Pros Le innumerevoli fonti e dati a cui accedere per consentire un'analisi approfondita del sito web. Il costante aggiornamento. Cons L'interfaccia e l'usabilità sono migliorate nel tempo, ma il prodotto per essere usato al 100% richiede di affrontare una curva di apprendimento abbastanza ripida. 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