# Page 39 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 39 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 39 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 951-975 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use awogor M. Editor In Chief Design Used the software for: 2+ years ### "Track Your Website and Mobile App Visitors" August 29, 2019 5.0 Very good and intelligent software to track a web or mobile application performance in realtime. Pros With Google Analytics, you are able to Track in Real-time where your customers are coming from (Geography), The pages there are currently interacting with and possible keywords they used to land on your page. Additionally, with this software, you will be able to track the source of your traffic and the referral URL to better understand the behaviour of your users. Cons It's not easy to set up for newbies which they find it difficult to use. It does not show users IP address to identify bots and possible hackers for the repeated visit. it does not give a report on backend page visits to know who is trying to access your site without your concerns. Review Source kamrul K. Officer Banking Used the software for: 2+ years ### "It’s a decision maker! " July 10, 2021 5.0 It is helpful and effective for business. Pros Google analytics helps us to see real-time visitors on our website as well as their activities on our page. It gives us information about our Traffic and where it coming from that really helps to make a right decision about our business. Cons I have nothing to say about it because it help me out in my worse situation. Review Source Shannon O. Director of SEO Marketing and Advertising Used the software for: 2+ years ### "Ideal Website Analytics for Most Owners" March 29, 2022 5.0 This is my go-to Analytics provider and the only one I recommend wholeheartedly to clients. It's robust enough to work for 90% of website owners. Pros Google Analytics is the Gold Standard in providing website analytics—it's intuitive and reliable. Although there is surely a learning curve to get the most out of the data, it offers robust reporting on nearly every area of importance for the majority of website owners. Only those with complex website situations should consider more complicated alternatives. Cons There are a few areas that are a bit fiddly—like trying to augment data in certain ways. For example, it's tricky to sometimes get both pageviews and sessions data for some views, and that seems like a pretty standard feature that should be easily toggled. Reason for choosing Google Analytics 360 Analytics is far more straightforward to not only set up, but also to use later as you're analyzing and manipulating data. Review Source VR Verified Reviewer Marketing Manager, Law Schools and Large Law Information Technology and Services Used the software for: 2+ years ### "Fits the bill in many situations - and there actually is no bill." April 30, 2021 4.0 Google Analytics (GA) is the standard web analytics platform available. Even in the largest enterprise organizations, I'd argue there is compelling reasons to comingle GA with other web analytics platforms. The integration with other Google tools along (Google ads, search console, etc.) make it practically mandatory. Pros A million integrations in other platforms, very powerful for the price point, more common that a user has some knowledge and can apply that without substantial training, easy to deploy, constantly improving, low overhead. UTM format is almost universal across advertising and martech platforms. Cons Sampling can get in the way of accurate results on higher traffic/lower conversion sites. In that case, Analytics 360 is worth the price. The automated scheduled reports are kind of wonky and often don't give the desired outcome. Alternatives considered [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Reason for choosing Google Analytics 360 Price and ease of integration. Review Source VR Verified Reviewer Vice President - Growth Internet Used the software for: 2+ years ### "The universal analytics platform for every online business" October 8, 2018 5.0 Pros It helps you to better understand your users, their behavior, the product conversion rate, effective marketing channels and strategies etc. Stores data for over 10 years for us, it's amazing to see how your users have evolved over time, other tools mostly delete data after 12 months or start charging premium for such old data storage. This is the go to tool for all marketing channel managers, business category managers as well as all product managers. Cons Bit costly for what it has to offer, specially for smaller companies SDK takes a lot of space as a percentage of total app size It will take a few months to learn all the possible functionalities Review Source VR Verified Reviewer Software developer Computer Software Used the software for: 6-12 months ### "A free analytic tool that gives us every bit of information regarding our website, just love it." October 17, 2018 4.0 Keeping an eye on the visitor of site assigned to me and looking closely how users are interacting with the website and making and suggesting the changes. Pros 1\. It takes minimal time to configure with any existing website and gives different option to verify the ownership once verified an owner can access a lot of features like different reports that shows us overview of real time user, traffic sources and what not using these information one can build a large business. 2. Always up to date and one can see there is always two to three tab in beta version that will become stable with time and it is quite innovative. 3. At last I would say it tracks your website to give you a lot of information with which only you will get benefited Cons it may become overwhelming for basic user as it is not simple in words and full of jargon so you will have to learn this thing, however you can always interpret the graphs and reports with any problem. For a large traffic you might consider upgrading it. Review Source Cory S. Web Content Developer Information Technology and Services Used the software for: 2+ years ### "The standard in website analytics" August 8, 2019 5.0 Pros Given the right setup and a little bit of digging, Google Analytics provides nearly all the data you need to maintain and improve your website. Cons There is a steep learning curve in using Google Analytics. Legacy data, confusing terminology, and the wealth of information available can make getting started difficult. Review Source BT Bhushan T. Marketing Communication Manager Chemicals Used the software for: 2+ years ### "Most popular Website analytics and performance measuring tool" January 5, 2023 5.0 Google Analytics is the most useful and insightful tool to know website performance, helpful for market analysis and trends. It also helps web managers to identify issues and performance metrics in one place. Pros Best website analytics tool, track accurate traffic, data. it advanced features like Audience, Conversion and Behavior which makes advertiser and website managers achieve more business and improvements.there are a lot of features like visitor metrics, demographics, geographical, event counts, user sources etc. Cons Sometimes it looks very messy to visualize data, options show differently as per the user, and can improve UI/UX more effectively Alternatives considered [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[Semrush](https://www.capterra.com/p/151962/SEMrush/) Review Source Abdul M. YouTuber Computer Software Used the software for: 1-2 years ### "Best Tool to Monitor Live Website Performance" April 11, 2020 5.0 In past when I used to monitor the traffic of my blog from my blog admin panel, there was not enough data to understand the performance of my blog. But with Google Analytics we got more advanced way to monitor the performance of our blog. Pros Google Analytics is the best tool to monitor your website Traffic & Performance. It really helps to understand the Traffic sources of your website. Your can Monitor live traffic of your website. With Google analytics you are able to Monitor your website's traffic in deep, by countries, source, keywords, organic vs paid traffic, your website traffic peak time and much more. This tool is very helpful if you want to beat your competitors and wanna increase your rankings. Cons Like every product of Google, Google Analytics is the best tool for webmasters and bloggers who want to rank higher in search engines, means no cons. Review Source Maryann A. Freelancer and online retailer Apparel & Fashion Used the software for: 2+ years ### "Google Analytics - best digital marketing tool" September 21, 2019 5.0 It is easy to use though it can be overwhelming as a first timer but nothing google search cant solve. It has helped me in targeting my audience in terms of demography, age, interest, etc. Pros The first time I heard about Google analytics was when I was taking an online course on digital marketing. As a business owner I had to stay on top of marketing tools that would help drive traffic and increase sales. Google analytics gives me an insight about my website. It helps me know what my audience are doing when on my site. This results help be take the right marketing strategies and also help be understand my audience better. Cons Google analytics is a great software and I don't have any dislikes. Review Source Andrew G. Business Owner Marketing and Advertising Used the software for: 2+ years ### "Google Analytics - There is no substitute! " March 20, 2019 5.0 My overall experience with Google Analytics is great. It is a fantastic tool for online marketers and business owners. Pros I love that Google Analytics is free first of all. This software is a crucial component for thousands of companies worldwide to analyze web traffic, there really is no substitute. Sure there are paid analytics softwares that can do more but I trust the data that Google Analytics gives my about my websites. Cons For beginners, Google Analytics can be overwhelming because there are so many tabs and areas to expand. The training videos and resources are decent but to truly learn the system it is best to have someone show you how to navigate the panels in person. Review Source Bailey W. Director of Marketing Marketing and Advertising Used the software for: 2+ years ### "No brainer tool for marketers" October 7, 2021 5.0 It helps me do all my SEO reports for clients and it's a cinch to switch between clients' accounts to get the same data points. It makes life easier as a marketer because it takes out much guesswork. Pros Google Analytics is free and a no brainer to use for marketing analysis. I'm not sure how any marketer could get by without it. It makes it easy to understand what drives traffic to your website, how engaged visitors are on your website, and helps you understand trends for your business or industry. Cons The analytics for goal conversions is not as flexible as I would like. Or at least not easy enough to visualize. It also does not report on keywords for visitors coming from search engines. It also does not make it easy to track one specific user's journey on the website. Review Source VR Verified Reviewer Vice President, Innovation & Strategy Marketing and Advertising Used the software for: 2+ years ### "Default Web Analytics" March 10, 2020 4.0 GA is our core web analytics platform, and I can't imagine we'll switch any time in the near future. It gives us the data we need to make good decisions. We've learned to live with its quirks, and you can't beat the value for the price – free. Pros GA is the default web analytics software in the U.S. (European clients often use Matomo.) It gives you what you need to understand broad traffic and acquisition trends. The beta Attribution feature has been a godsend in terms of channel prioritization. Cons The UX is clunky, to say the least. Until you're a super-user, you're limited to about 5% of what GA can do. Individual user data is obviously outside the mission of the platform, but it would be nice to have. Review Source Jake C. eCommerce Analyst/Product Coordinator Sporting Goods Used the software for: 2+ years ### "EXTREMELY powerful software" July 28, 2018 5.0 Benefits are huge, but you get what you put in. You use the data it gives you to make business decisions that can have a huge impact on your business. Increase page views, funnel customers to increase conversions, do anything you want! Pros If you run a website/small business/etc, and you aren't using google analytics to monitor your site, you're doing it wrong. This software is amazing. I started using it back in college for a class where we built our own web pages, and I've been using it ever since then at work as well as for sites that are my personal endeavours. The data you get from Google is amazing, this software is huge, there are so many features you could probably teach a college degree on it alone. Lots of resources out there on the web to help you learn how to use it as well, so don't get intimidated at first by how much it has to offer Cons There is a learning curve, but that's because it does so much. I don't really have any copmlaints myself, but Capterra needs me write a minimum of 100 words in this section to post my review. Review Source MS Manuel S. Editore Writing and Editing Used the software for: 1-2 years ### "Google Analytics 360: Software ottimo per approfondimenti personalizzati e pianificazioni del sito web" January 16, 2024 4.0 Google Analytics 360 offre delle funzionalità affidabili per l'analisi e l'analisi complete di siti Web e app. È uno strumento molto utile con funzionalità avanzate tra cui report personalizzabili, monitoraggio multipiattaforma, integrazione BigQuery per analisi dettagliate. Pros Mi è piaciuto che il software è in grado di gestire più dati e siti Web ad alto traffico fornendo un'elaborazione avanzata dei dati. Gli approfondimenti predittivi sono molto utili per determinare le previsioni sull'organico e sulle vendite. Funziona molto bene come ponte tra vendite, marketing e operazioni degli utenti per comprendere e monitorare il coinvolgimento degli utenti con determinati aspetti del sito Web. Cons Il prezzo può essere elevato per le piccole aziende. L'assistenza clienti molte volte è limitata ed i tempi di risposta per l'assistenza di problemi più complessi può richiedere molto tempo. Review Source VR Verified Reviewer Analyst Business Supplies and Equipment Used the software for: I used a free trial ### "Review of Google Analytics 360" January 29, 2024 5.0 Pros i have mostly interested in Dasboards where we can Create more than 10 visuals in a single Dashboard . Cons It is bit lagging ,but Overall performance is good. According to its price range it is working fine. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 2+ years ### "Good free web analytics tool" November 16, 2021 5.0 Pros The interface is quite good and it has some good basic features Cons The learning curve is eternal, you could spent your childhood learning how GA works Alternatives considered [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/) Review Source Robert M. Freelance Writer Education Management Used the software for: 1-2 years ### "A powerful free tool for small business" March 6, 2019 5.0 Pros Google Analytics is extremely powerful, with a seemingly bottomless lake of features. But it's fairly easy for non-techies to dip a toe in the waters and get some value from the program. I run a one-man tutoring service with a self-built Wix website. A year or so ago, I started learning about Google Analytics. While it was overwhelming at first, I managed to get the basics implemented on my site pretty easily, using the Wix integration, which got rid of the need to edit my site's code to put in GA trackers. If I someday have enough traffic that it feels worth it, I could implement much more functionality by adding tracking code to various buttons to track user actions. Cons When I first started using it, the UI felt a little out of date, but it has since been pretty well integrated into a the modern Material Design 2 look we all love on our Google products. I've definitely gotten in over my head with GA support articles, but as a coding illiterate, I'm not sure I can really criticize them for being inaccessible. The product has some rather technical aspects, but it's quite possible for someone like me to start small and learn as I go. Review Source VR Verified Reviewer Senior Associate Acquisition Marketing, Strategy and Planning Oil & Energy Used the software for: 2+ years ### "Google Analytics" November 28, 2018 5.0 I have had a very positive experience with Google Analytics. I love that I can pull out the data and present it visually if I need to. The data is easy to translate. I often use the date comparison tool and I find that information really useful. Pros Google Analytics gives a holistic picture of our web data. There are tips and info within the tool that help you understand what certain metrics mean. Google Analytics provides a library of terms that is really helpful when you are sharing or presenting information to people who might not necessarily use the tool. Cons The lack of chat functionality. I think it would be nice to have help chat available to me as a user when I am navigating through the data. Review Source TA Tanishq A. Marketing Analyst Information Technology and Services Used the software for: 2+ years ### "Great web analytics and reporting tool" July 22, 2021 5.0 We use Google Analytics for tracking and reporting of our website data Pros I really like the custom reports and dashboards I can set up for all my properties. It helps to visualise the performance of the website in very clear manner. I also find it extremely convenient to be able see Google Ads and Google Search console data within Google Analytics Cons The funnel analytics setup is a little complicated to setup when talking about multi channel funnels. That can be improved and made easier to set up and visualize Review Source Shayna W. Teacher Writing and Editing Used the software for: 2+ years ### "Inescapable, Yet Confounding" April 2, 2019 4.0 I gained a lot of insight into my website and colleague's sites (at their request) with Google Analytics, but I could never escape the concern that I was making the playing field even more favorable to competitors with every refinement. Pros If you are a small business owner or blogger and need to monitor your traffic, you can get a lot done in Google Analytics if you have the time and patience to set it up. There is a lot of information to mine and use to help with future keyword selection and site development. It is also good for evaluating trends and getting some insight into competitors. Cons Google Analytics does give you insight into your web traffic if you manage a blog or a website. However, for all the work that goes in to defining campaigns, isolating data, watching trends, etc., the algorithms are maddening, and its use is so widespread that half the time (or more) you fear that simply by measuring your metrics, you're feeding the machine and empowering your competitors. It's provides necessary information, but don't be fooled - Google Analytics isn't working for you. Review Source TRC Trinidad Rebeca C. UI & UX web designer Computer Software Used the software for: 2+ years ### "Easy to learn and use." July 10, 2019 5.0 With Google Analytics I can analyze all the traffic of web projects, traffic, behavior and thus be able to make decisions, or see if there is any loss of users in any link or page, and so be able to take action, an advantage is that it allows the integration with other tools, so when mixed with other applications its potential is increased, it is a great tool for SEO. Pros This tool allows me to analyze many aspects of each web project, what I like most is that it allows me to see several types of reports in a very specific and detailed way, in real time, the behavior of visitors, which path of links follow, and its duration on the website, in addition to providing me with data if they are men or women, it also allows me to track campaigns, and generate customized reports of the information you need. In addition it is very easy to integrate to the website. Cons The cost of the premium version is very high, and the free version even though it offers a lot of detailed information on the website is not quite enough, so it is necessary to complement Google Analytics with other tools if you use the free version. Review Source BL Brenten L. Co-Founder Industrial Automation Used the software for: 6-12 months ### "Great Analytics For Your Website!" July 27, 2021 5.0 Overall, I’d recommend this to anyone who manages a website. It gives so much helpful insight on how to increase your site views and keep the interest of your visitors. It also shows where your visitors are finding your site. It’s easy to use and has so much to offer. Pros Google Analytics is super easy to use. It has a lot of helpful pre-configured reports so it’s really simple to get started. It shows where your traffic is coming from and lots of other information regarding your site visitors. Cons I don’t have any cons. The software is amazing! Review Source VR Verified Reviewer Associé, Chief Digital Officer chez Agence FARGO Internet Used the software for: 2+ years ### "Best analytics won't cost you a dime" October 6, 2020 4.0 Cloud Professional tools , full featured and unlimited, are rare if not non existant. GA is one of these gems. Yes, there are limits (data sampling and lack of support), but unless you're a fortune500, you won't be limited by them Pros Free, like really free and unlimited Full-featured, with complex and deep features Easy to setup Segments Cons Hard to master (and harder with time) Limited visualization Views are static,. Not dynamic (so: not views) Reason for choosing Google Analytics 360 Free and more integrated with other google products , like tag manager and search console Review Source Shubham S. Associate Digital Marketing Computer Software Used the software for: 2+ years ### "Performance Of GA" July 27, 2023 5.0 Pros As a daily user, I can say that Google Analytics had become an independent tools for users. Its robust features and comprehensive insights have allowed me to optimize my website's performance and enhance its visibility on search engines. Cons The user interface is very complex and hard to understand. Review Source Similar Products Featured ## Related categories [Data Visualization](https://www.capterra.com/data-visualization-software/)[Dashboard](https://www.capterra.com/dashboard-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.