# Page 4 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 4 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 76-100 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JM Joao M. Spinning Instructor Health, Wellness and Fitness Used the software for: 2+ years ### "Google Analytics 360 superpower in data analytics makes it a reliable source of truth." August 14, 2024 5.0 We got our hands onto the most advanced customers data analytical tool that allows us to get very useful insights to help understand our customers needs and guide in taking actions to meet them. The experience with Google Analytics 360 has been so good and our customers understanding has really grown. Pros Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them. The reporting and visualization functions makes it easy for us to interpret our insights and make them reference points for making informed decisions. It integrates so seamlessly with our other products making it easy to collect and import customer data for analysis. Cons No cons whatsoever, there could never be any issue with Google Analytics 360. Review Source AA Angus A. Director Broadcast Media Used the software for: 6-12 months ### "Strong Platform but with Typical Google Cluttered UI" December 4, 2024 3.0 Overall, Google Analytics 360 has some powerful features that are a real win for businesses handling lots of data. Its help us gain some insights in crucial areas but the UI really needs some work like other google tools. Pros I liked its very strong data segmentation capabilities, which allowed me to gain deeper insights into user behaviour and put together strategies. Cons The UI can be very confusing at times like other google platforms such as the Google Ads platform UI. It needs work to declutter and put settings in more well thought out places. Review Source CW Carla W. Board of Directors Non-Profit Organization Management Used the software for: 6-12 months ### "Analytics 360" March 25, 2025 4.0 Quite easy to use, measurements are right on. Pros That this measured across numerous platforms, it is easy to use and understand Cons I really do not care for thee AI I believe that people will end up jobless and struggling Review Source NG Natalie G. Senior Marketing Manager Computer Software Used the software for: 1-2 years ### "A thorough but overwhelming web analytics platform" July 25, 2024 4.0 Pros What I like most is the breadth of available reports and dashboards. There are also endless opportunities to customize those reports. Cons What I like most is also what I like least. Unless you really know what you're doing and have significant experience with GA, it's not user-friendly and is very hard for a marketing novice to get up and running. Switched from [Squarespace](https://www.capterra.com/p/143461/Squarespace/) Squarespace doesn't have enough reporting capabilities. You get the bare minimum like # of visits, bounce rate, etc. Also their source tracking is not great/reliable whereas GA is. Review Source VR Verified Reviewer DATA ANALYST Information Technology and Services Used the software for: I used a free trial ### "Advanced Analytics for Businesses" January 18, 2025 4.0 Pros I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make better-informed decisions. Cons The setup and the time it takes to get the data ready for analysis can be a bit slow. Review Source Heather T. Administrative And Clinical Medical Assistant Hospital & Health Care Used the software for: 1-2 years ### "How I use google analytics 360" September 16, 2024 5.0 We used it in a primary care physician office to determine the busiest times of day for patient queries and appointments by tracking the flow of visitors to our website. It assists us in more skillfully managing the billing and staffing processes. It actually helped a lot with scheduling for the physician's schedules. Pros It offers broad, automatically created reports to assist you in monitoring the performance of your website. Cons Only use it for monitoring traffic in healthcare, it is more useful for online stores and such. I have nothing bad to say about the software, would definitely use in the future Review Source AM Advaldo M. Director Automotive Used the software for: 2+ years ### "Google Analytics 360" August 8, 2024 5.0 Google Analytics is an important tool for every website, it offers all the information about visitors and their journey on the website. Pros When it comes to website analytics, this app has it all. Worth mentioning is that it is free and easy to setup. It offers all the insights for my website that I need, from demographics to the devices used. Is easy to get reports for every page and where the visitors come from. Cons No cons for Google Analytics 360, is a free product and has all the features you will want from an analytics app. Review Source CI Constantin I. Manager Computer Software Used the software for: 2+ years ### "The best in business " August 20, 2024 3.0 With Google Analytics 360 I can do a lot of things for my business. For example, I can check key metrics in built-in reports, I can monitor real-time data, I can compare data ranges and apply filters, save any reports to my dashboard so I can easily come back to them. Pros I like that I never lose sight of my website and app performance. Cons I don’t like that doesn’t exist an filter that have as a default 24 hours data. Review Source RB Rajkumar B. I can online work Accounting Used the software for: 6-12 months ### "Very very good application " March 17, 2024 5.0 Pros It is too good. I think you must like it. Cons Good application for anyone who can use it. Review Source ID Isabelle D. Service Delivery Manager Hospital & Health Care Used the software for: 2+ years ### "Google Analytics 360 is a gem that provides accurate a professional business insights." July 25, 2024 5.0 We have been using Google Analytics 360 to analyze our business data and the experience has been so worthy. It has helped us to get our hands into very important insights that assist us in understanding our business performance as well as making informed decisions to ensure quality delivery of our services to our customers. Pros Google Analytics 360 has very powerful data analysis tools which provides us with very precise insights about our customers and business perfomance. Customizing Google Analytics 360 was so simple which assisted us to configure it in accordance with our needs. It has a very robust reporting tool which help us document our insights for referencing. Cons Google Analytics 360 is efficiently good in all areas and am proud to say no dislikes experienced. Review Source Julia A. Owner Online Media Used the software for: Less than 6 months ### "My Love For Google Analytics 360" October 2, 2024 5.0 My experience was exciting. I'm a Google person and I love using Google products. Pros I like using Google products. Google is so well know and easy to use. Cons I couldn't find anything, that i didn't like about Google Analytics 360. Review Source CS Christina S. Area Director of Sales Hospitality Used the software for: 2+ years ### "A champion analytical product that offers eye-opening insights." July 30, 2024 5.0 It has always been so easy to get it done with Google Analytics 360 and the experience has been less demanding and very productive. Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our performances. Pros Google Analytics 360 shows great flexibility and is easy to customize making it adaptable to our various analysis needs. It offers simple reports visualization features that help understand the insights outcomes. It uses advanced AI analytical tools that help dig much deeper into our data for more useful insights. Cons There is nothing at all that is disliked about Google Analytics 360. It has proved time and again to be a perfect solution. Review Source DA Dragos A. Director Transportation/Trucking/Railroad Used the software for: 2+ years ### "Google Analytics 360" July 20, 2024 5.0 The best way to track your users from the website is Analytics from my point of view. Offers you all the needed info about it, from demographics to device used. Pros When it comes to any website I own Google Analytics 360 are between the first things to implement. Analytics offers you all insights of the website related to users. Also you can track and get the results from ads campaigns with ease. Setting the code is easy and you don't really need any developer help to implement it. Cons I would say is not the easiest app to navigate. Review Source ST Sebuliba T. Customer Success Manager Financial Services Used the software for: Less than 6 months ### "Google analytics is faster and easier to master" August 26, 2024 5.0 I do use the solution for measurement and campaign optimization basing on the performance from the Google analytics Pros Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do like the real time view of how many numbers of people are on the site and which page Cons I find it hard to export the analytic data from Google analytics as the module for data exporting load very slowly often Review Source BB Benjamin B. Gérant Leisure, Travel & Tourism Used the software for: Less than 6 months ### "Satisfait de mon intégration à Google Analytics" January 9, 2025 5.0 Pros L'intégration aisée sur mon site de réservation, la visualisation des données par région, par utilisateur, etc. La simplicité d'utilisation également. Cons Le manque d'accompagnement dans la prise en main Review Source BB Bridgette B. Manager of Education Museums and Institutions Used the software for: 1-2 years ### "Efficient Marketing & Promotion" June 22, 2024 4.0 Overall, the application helps us assist us in important decision-making when it comes to marketing and promotion. These decisions are now backed by analytics made possible by this application. Pros In my opinion, what I like most about Google Analytics 360 is its comprehensive suite of advanced analytics tools that provide deep insights into website performance and user behaviour. This application helps us understand our audience, optimize our digital strategies, and drive meaningful business outcomes. Cons I sometimes find Google Analytics 360 challenging due to its complexity, especially for users new to advanced analytics. The platform offers a lot of features and customization options, which can overwhelm beginners and require a significant learning curve to master Review Source DH Dean H. Regional Sales Manager Supermarkets Used the software for: 2+ years ### "Google Analytics 360" July 15, 2024 5.0 Google Analytics is an important tool for everybody who has an website or an app and needs to see who access it. I like the detailed reports and the ease of use. Pros I use Google Analytics mainly for campaigns overview. It allows me to easy track the website traffic in real time and very easy. When it comes to export the results everything is easy. Setting up the analytics account and project was very easy. The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything. Cons There are no cons for Google Analytics until now. Review Source Monica M. Dott.ssa Information Technology and Services Used the software for: 2+ years ### "Easy to use and full of tools" June 19, 2024 5.0 i find using google analytics very helpful and i usually connect my clients account to it as viewers, so they can enjoy the clear dashboard and the statistics too. Pros is free, is google - so can "speak" easily with any other product by google, and google Cons don't have a real seo optimization tool in it, like keywords value or comparison, competitors statistics and similar options. Review Source PVD Patel Vrusti D. Marketing and Sustainability Consultant Construction Used the software for: Less than 6 months ### "Champion tool in website optimization" August 25, 2024 5.0 I use the solution to measure website performance and do optimization guides Pros I like the event count and the conversion of the tool, it is simple to measure analytics and website performance with this solution Cons You will need more time to understand this tool and to interpret data Review Source AC Alimberth C. Affiliate Marketer E-Learning Used the software for: 1-2 years ### "Una Herramienta de Analisis completa" July 8, 2024 4.0 Google Analytics es una herramienta de analisis bien completa, me ha sido muy util a la hora de tomar deciciones de marketing y presupuesto. La data que me ha proporcionado me ha permitido profundizar en los patrones de comportamiento de mis clientes y su uso de mis sitios web, lo cual a sido util para mejorar mis estrategias. Pros Lo que me gusta particularmente de Google Analytics es que esta integrado directamente con las otras herramientas de marketing de Google, en especial con Google Ads, lo cual me permite gestionar mas eficientemente mis campañas , ademas de que ofrece una vista mas integrada de la data en tiempo real sobre el comportamiento de los clientes en mis sitios web. Cons Lo unico negativo de Google Analytics es que a veces es un poco complejo configurarlo, ya que requiere navegar a travez de varios menus y sub menus que pueden llegar a confundir en agunas ocaciones. Review Source KN Kyle N. Owner Retail Used the software for: 2+ years ### "Was Great, No Charge, Very Helpful" July 25, 2024 3.0 Overall it fulfilled the needs for tracking and seeing trends Pros It has been phased out and replaced by GA4, but they're basically the same, just with different data/privacy and tracking settings from what I understand. The new GA4 tracks what I need it to and has all the features I need. Cons The fact of the matter is that technically it doesn't exist anymore, but GA4 does everything Google Analytics 360 did as far as I can tell from a Shopify ecommerce physical products store owner can tell. I haven't gotten into the weeds with all of the data sharing and tracking changes. Reason for choosing Google Analytics 360 I don't even know of other options, but since it was free, and goes well with Google ads it just seemed like the right tool to use Review Source Aastha G. Owner Consumer Services Used the software for: I used a free trial ### "Google Analytics 360 is best...." July 5, 2024 5.0 Pros What I like most about Google Analytics 360 is its advanced data analysis capabilities and integration with other Google products. The enhanced reporting and data visualization tools provide deep insights into user behavior, enabling more informed decision-making. The platform's scalability and support for large datasets make it indispensable for optimizing marketing strategies and improving overall business performance. Cons I like everything about Google Analytics 360, Review Source MHM Mohamed Haneefa M. Manager Apparel & Fashion Used the software for: 6-12 months ### "Google Analytics 360 Review" July 6, 2024 4.0 Google Analytics 360 offers robust analytics for enterprises with advanced features like unsampled reports and extensive data integration. It excels in scalability and customization but requires a significant investment and expertise to maximize its potential. Ideal for large organizations needing deep insights and seamless integration across marketing platforms. Pros The feature that i liked the most is integration and Data Control: It offers better integration capabilities with other Google Marketing Platform products like Google BigQuery, Google Ads, and DoubleClick products. This integration helps in creating a more cohesive and comprehensive view of marketing performance across various channels. Cons The aspect that i didnt find very attractive to me was the cost of using this software. The primary drawback for many organizations is the cost. Google Analytics 360 is significantly more expensive than the free version of Google Analytics. The pricing is typically based on the volume of data and can be quite substantial for large enterprises with extensive online traffic. Review Source LW Lee W. Manager Civil Engineering Used the software for: 2+ years ### "Google Analytics 360" June 28, 2024 5.0 When it comes to reports on website activity Analytics is just what you need. Pros Google Analytics 360 is essential for every company that owns a website. Connecting Analytics with the website is very easy, just add a piece of code. Reporting is at another level, from demographic to time and device, Analytics gives you every piece of information about your users. The app is very intuitive and easy to navigate. Reports are easy to export. Cons Nothing I can say against Analytics, just works great. Review Source VR Verified Reviewer Owner Apparel & Fashion Used the software for: I used a free trial ### "All Marketing Metrics In One Place" August 6, 2024 4.0 My experience has been positive. The platform is relatively easy to learn & has good instructional tools. Pros I love being able to track our marketing analytics all in one place. Cons It is more costly than some other platforms. Review Source Similar Products Featured ## Related categories [Data Visualization](https://www.capterra.com/data-visualization-software/)[Dashboard](https://www.capterra.com/dashboard-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.