# Page 40 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 40 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 40 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 976-1000 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Vanessa R. Digital marketing specialist Real Estate Used the software for: 2+ years ### "Google Analytics Review" March 15, 2019 5.0 It has help me discover problems with my organic position and the pages woth most views on my website, helping me improve the site in order to increase the sales. Pros Well, first of all, it's free and its form Google so you know you are getting the data from the kings of internet. It has multiple functions that help to analyze website data like the source of the traffic, acquisition of the conversions, insights of the audiences and the effectiveness of digital marketing campaigns. Cons Although is a great tool it can be hard to learn the multiple features that it has. The technical support it's also pretty good but it takes too long to get an appointment for someone to help me. Review Source Sebastian R. Media Market Development Manager Publishing Used the software for: 2+ years ### "Happy Analyzing - Keep all your KPIs on track " December 20, 2018 5.0 We track visitors and gather Content-driven Coustom KPIs to optimize our Newspage-UX. And as a publisher we connect to other Google Marketing Tools like DFP, DBM, DV360 and so on:-) Pros GA is very easy to use also for Beginners - it has a clear UI with a simple UX Concept that allows you to optain all you task at a glance. Also the automation Features for Reports an Dashboards make life easyier:-) And the best is the great Community and Analytics Academy to learn all the cool stuff to do ... as a GAIQ- User i could recommend using GA for Webtracking. Cons well sometimes its hard to manage a lot of Propertie with a wide range of Dataviews. Therefor a overall Metaview would be great:-) Review Source Fahadh N. Managing Director Information Technology and Services Used the software for: 2+ years ### "Precise and Reliable" November 12, 2020 5.0 A happy user that had been using Google Analytics for 12+ years. With all the feature-rich, detailed reports - Google Analytics deserves 5 stars. Pros Unlike earlier days of Google Analytics, the latest user interface has an easier navigation that allows to browse through each property easily. With the detailed dashboard - it brings the essential metrics to your screen with a few clicks. One of the best parts is the "Realtime" feature that shows real time visitors on site and their detailed information. Cons Google Analytics has been and is always a feature-packed tool that's been utilized for more than a decade. There aren't any cons about Google Analytics. I am a happy user. Review Source GL Gitte L. Business Owner Hospitality Used the software for: 2+ years ### "Powerful and Informative Tool" December 30, 2022 4.0 Overall I have not experienced many struggles using google analytics for the simple nature of my needs. I think it is fairly user-friendly in terms of layout and design. Pros While my business needs are simple, this has helped me to analyze how my marketing has performed and what services are trending in my business. It is easy for me to generate reports. The free version is enough for me to support all my business needs, it is simply wonderful! Cons It takes some time to learn how to read the data, especially for me as a senior. But even the little information I understand is helpful in evaluating my business decisions. Alternatives considered [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Reason for choosing Google Analytics 360 It was free and simple to set up, it also integrated with other google services I use Review Source ibrahim A. Community management Computer Hardware Used the software for: 1-2 years ### "Mon expérience sur Google analytics 360" January 1, 2024 3.0 J'utilise cette application depuis des années pour suivre la visite et le suivi de mes services sur les différents site web et aussi suivre le statistique de vente en ligne. Pros La chose qui m'a beaucoup plu est le suivi et la gestion de la statistique de visite de mon site. Cons C'est le fait que l'interface de l'application ne peut pas être intégré dans le site mais dispose d'une plateforme donnée. Review Source VR Verified Reviewer Private Practice Mental Health Care Used the software for: 2+ years ### "Google Analytics Gives Me and My Company A Marketing Edge" December 16, 2018 5.0 Google Analytics allows me to stay in control of how to best interact and understand potential clients and people who are interested in my company and website. Pros Google Analytics allows me to understand how potential clients are finding and interacting with my company through my website. The analytics is easy to understand and it allows me to save on costly marketing to better understand my target market. Cons Google Analytics would be even better if I could understand exactly the right time to launch content on my website. I would like to know not only who is viewing my website but also understand the right time to launch certain material/content/promotions on my website. Review Source GB Graham B. Solution Architect Marketing and Advertising Used the software for: 2+ years ### "The Standard for Web Analytics" December 17, 2019 5.0 As a agency we are extremely impressed with the Google Analytics tool. GA provides all of the capability which we require to deliver the comprehensive reporting our clients require. The end-to-end integration with the Google Ads platform means that we have all of the rich information we need to plan and execute campaigns on behalf of our client. Pros \- Simple to get started for new users - Easy to insert code into most websites to integrate at a basic level - Meets almost all requirements for our clients and internal users - Comprehensive reporting abilities when configured fully - Fully integrated to the Google Ads platform for end-to-end reporting - Data can be exported for further analysis in external tools - Can be made GDPR compliant by configuration - Training and certification program for new users is freely available Cons \- Interface can be confusing for irregular users - Setup of custom reports and segments requires knowledge of the product - There are question marks over the reporting accuracy of users from within China Alternatives considered [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Reason for choosing Google Analytics 360 None of the alternatives integrate with Google Ads to deliver the end-to-end information we need as a business. Google Analytics is also considerable cheaper than the competitors in the market. Review Source Vishal M. SEO Executive Marketing and Advertising Used the software for: 2+ years ### "Best Ever Tool For Website and Product Analysis " January 3, 2023 4.0 Best ever digital analytics tool that I am using for the past five years. Very easy to integrate and usefull product. Pros You can track traffic of your website or app with the help of this tool. It gives you a deep insights of website traffic. It also help us to track conversion for Ecom. Cons I have nothing found anything bad about this tool that I can share here. Review Source Travis B. Account Manager and Tactical Projects Leader Marketing and Advertising Used the software for: 2+ years ### "Industry Standard for a reason" March 8, 2019 5.0 This is an amazing tool that can produce terrific results when you know how to use it. Pros There is a reason everyone uses Google Analytics - and it isn't just because Google is the top search engine in the world. While that doesn't hurt, Google Analytics is an incredibly powerful tool that allows you to generate amazing data and reports that help you improve your website. Cons There are a lot of things that you need to learn and implement to take advantage of everything Google Analytics has to offer. Most businesses will be better served to hire a firm that has expertise to handle this for them due to the complexity and time required to become proficient. Review Source Zouhir B. Manager Internet Used the software for: 1-2 years ### "Analyze large data sets and high-traffic sites more accurately and effectively" November 3, 2023 5.0 A fun and easy experience despite its high budget Pros It allows me to comprehensively analyze data and implement integrated marketing strategies Cons A paid service with a high cost compared to the basic version of Google Analytics Review Source JT Jake T. Marketing Director Marketing and Advertising Used the software for: 2+ years ### "Google Analytics is the Foundation for All Marketing Efforts" November 30, 2021 5.0 Google Analytics is always a must for all projects. Even if a third-party analytic tool is elected, Google Analytics should never be overlooked. Setting up basic tracking is essential and Google makes this part of the process very easy. Pros Google Analytics gives your business the greatest advantage when it comes to implementing insights tracking. It's a little challenging to get started at first but if you put the right amount of time into learning then you can virtually do anything you want to do. Cons Google has a trending issue with providing a difficult customer support system with all of their products and Google Analytics is included. Customers are left having to troubleshoot issues on their own before maybe being directed into a process that might include a representative actually contacting you. Review Source VR Verified Reviewer QA & Software Test Engineer Hospital & Health Care Used the software for: 2+ years ### "android app, google service which is more understandable than desktop website." August 28, 2019 4.0 This is a google service, especially for those who are just starting out or who are just starting to use analytics. It is a very, very useful system that can make your job with the detailed analysis it provides, that is, the services of the website you manage, make it even better quality or less inexpensive for you. to be free, to have a lot of competitors in the market as the equivalent of continuous innovation returns. Pros an application tool provided by google to website owners. You are adding a code from google analytics to pages on your website. the information you can get with this tracking code is: the number of visitors to the site, the number of visitors to the site again, the country and city of the visitor, the time in the average time of the site, the number of pages of site visits, the number of visitors who went to multiple sites or a single girl, the amount of pages on your site, the technology used by the visitor to the site (computer, tablet, smartphone), the visitor's system, the number of visitors from social media, the site site used by the visitors. we analyze this information within ourselves and present the development of our site according to it. Cons A digital metering tool that can be easily manipulated by websites. Most websites receive more advertising budgets from agencies by manipulating metrics such as monthly page views, total number of visitors with auto refresh and bot software. Review Source VR Verified Reviewer Manager of University Digital and Emerging Media Higher Education Used the software for: 2+ years ### "Great if you learn to use it" September 27, 2018 4.0 We are striving to be a more data driven organization and Google Analytics is a big part of that effort. We are refining our web-based goals and doing a much better job of tracking and measuring actual engagement and conversion against our business goals. Pros Plenty of data available on your web properties and Google bends over backwards to help you streamline your site and focus on business goals. We recently set up smart goals which Google used to help identify pages on our site with high engagement. Cons Can be overwhelming for new users and easy to focus on data that doesn't really matter. We've paired analytics with Google's Data Studio to better share reports with managers and directors. Review Source AD Aline D. Owner Retail Used the software for: 2+ years ### "Google Analytics works seamlessly" April 17, 2021 4.0 I review my reports on a daily basis to review my website activity so I can capture more leads. Google Analytics syncs with other apps without any issues. Pros Google Analytics is easy and flexible to work with. It took me no time at all to set up my first website. I am using it for my second site also. Excellent tool to monitor my business and tailor my customer needs. Cons There really isn't anything I can think of. I have it set up to my liking and review my reports daily. It does what it is supposed to. Reason for choosing Google Analytics 360 I did a lot of research and I like the fact that it is google. I use many of it's products and it makes the synchronization and setup much easier. Review Source VR Verified Reviewer Founder and CEO Education Management Used the software for: 2+ years ### "The best tool for web analytics. Period!" May 31, 2019 5.0 Pros As a startup, we have one of the most popular education tools on the market. I would attribute a great part of its success to Google Analytics. Here is why. There are tons of features in Google Analytics and it can be very overwhelming for most startups. Hence I would recommend focussing on the two most important tools that are extremely helpful; Acquisition and the other is Behavior. The 'Acquisition' allows you to narrow down on the Referrals to your website, and check which partners are referring the most visitors to your website, which can be the handiest information for you to focus on as you build your relationships, and the Behavior allows you to understand the Site content and the Site Speed. The to most important information for you to build your website content that is purposeful as well as fast serving to your customers. I would recommend all startups to focus on these aspects of Google Analytics to not get overwhelmed and get the most out of it. Cons Can be a little complicated to use initially. Review Source KH Kate H. Marketing Manager Retail Used the software for: 1-2 years ### "Google Analytics" May 20, 2024 5.0 Pros I LOVE how easy it is to manage my website analytics and the walkthroughs that google gives you if you are unsure. Cons Customer service is INCREDIBLY hard to get in touch with. Review Source Shruthi T. Digital Marketing Specialist Information Technology and Services Used the software for: 1-2 years ### "Best way to Track your Website" January 20, 2019 5.0 Google Analytics is a superb tool if you knowhow to utilize it properly. The free version of Google Analytics offers great functionality for small business. Pros It's easy to set up, the tracking code provides automatically in the interface with a unique ID. It shows live traffic, IP location, browser, device etc. The most effective feature in Google Analytics is the ability to link data between other Google products. We could also create event calls for better on page tracking; like button clicks. The interface enables you to create custom reports; there can be certain goals, such as for example email signup, banner click or page-views per visitor etc. Cons Google Analytics may be confusing for beginners. You can create limited number of goals in the free restricted to 20. And creating custom reports little challenging Review Source Nadeemur R. Tier 2 Lead Telecommunications Used the software for: 1-2 years ### " An Important Tool From Google" June 26, 2020 5.0 Google Analytics is one of the best products from Google. If you have Google Analytics with you than I don’t think that you need to go anywhere else to get insight about your website. It gives a holistic view about the performance of your website. You can use this data to increase traffic on your website. It is a very important tool for me as I can judge my website’s performance. Pros Google Analytics is the best source of information which helps me to track the number of people visiting my website. You get an in-depth knowledge about the performance of your website. You can also manage SEO with the help of Google Analytics. The data is represented in graph and numbers which I find it very useful. If you want to get your website ranking to improve then you should definitely use Google Analytics. Cons Google Analytics is undoubtedly a very good product from Google. I don’t find any big problem with Google Analytics but in beginning I struggled a lot to understand it. I think that new users will face the same problem like mine. You can go through tutorials to get the adequate knowledge about Google Analytics. Apart from this I don’t think that anything else would bother you to use such an interesting product. Review Source VR Verified Reviewer Public Relations Manager Public Relations and Communications Used the software for: 1-2 years ### "Must-Have Resource for Marketers/Communications Professionals" July 19, 2019 5.0 I am in charge of a blog section on my university's website. Because of my role, I am constantly observing the performance of blogs tracking key data and performance indicators to ensure the effectiveness of content. Google Analytics makes this EASY. It takes a few minutes to dive into the pages to quickly see whether or not content was effective and if not, which blog did deliver the results we want and how to move forward based on these results. Making data-driven decisions is key to progress in marketing and if you aren't using Google Analytics, you're not utilizing one of the greatest tools that digital marketers have at their disposal. Pros After the initial set-up, I would venture to say Google Analytics is the go-to resource for data analytics. I can quickly gather the information I need for our website after just a few minutes on Analytics. This includes bounce rate, time on page, etc. I can see which content was best, which content was not effective and adjust accordingly for future content marketing decisions. Cons Although I mentioned how easy it is to use in my previous comments, setting up Analytics is much more complex. For this endeavor, it may take quite a bit of time. Fortunately, we have an experienced web developer who set this up for our team. Review Source VR Verified Reviewer Blogger Marketing and Advertising Used the software for: 2+ years ### "Gives a lot of information" October 9, 2020 3.0 I have been using Google Analytics for years to help me increase traffic to my website. I have used their recommendations to make my websites more user friendly and mobile friendly since most visitors visit from a device and not a desktop. It's free and a great tool to use to better your website. Pros It provides a lot of useful information on the actions of the people visiting your website. You can see where your visitors come from, what pages on your site they visit most, how those visits convert, etc. Plus, it's FREE! Cons There's no way to tell how accurate it is, when using tools they provide like recommendations, it's not easy to see if those recommendations helped with sales or just traffic. Review Source MSI S. CEO and Founder Information Technology and Services Used the software for: 2+ years ### "Ultimate tool to know the bloodline of my Site" April 23, 2021 5.0 Overall I love the advanced tech behind Google Analytics that provides such accurate information on so many data points. I must day, no matter how many other traffic analytics I do use, end of the day I look at Google analytics to confirm the accuracy. Pros It says that visitors are the bloodline of a website and that's how Google Analytics became the bloodline monitor for me. I love how advanced this free tool is. Even most of the paid tools show fewer data than Analytics. Cons Though I love the data that Google Analytics provides, It would be better if the data is shown in a more organized and easy to consume way. Aside GA I am using Clicky just to see the data in a more organized way. Review Source Abraham V. Marketing Manager Banking Used the software for: 2+ years ### "Analytics can't be beat - it's free and it's packed full of useful features!" February 5, 2019 5.0 Overall, Analytics is a great and useful tool if you're working with SEO and tracking the performance of your website. When it comes to comparing to the available competing tools, Analytics comes out on top based on their price alone! Pros Analytics is yet another perfectly executed application by Google. It can be used to track any website's metrics, performance, goals and other analytical aspects. It's very easy to use and even if you have trouble, Google has a horde of information and training to get you started on the right foot! Cons Google Analytics is actually SO feature-packed that it can be a bit intimidating to beginner users or those trying to become more familiar with website analytics. While there are a lot of available resources, Google can be slow to offer support on issues - forcing users to resort to forums or community threads where you have to wait for an answer, as opposed to having support on demand. This of course may be asking for too much, considering access to Analytics is actually free of charge! Review Source Bethany G. Communications Specialist Marketing and Advertising Used the software for: 2+ years ### "This is a must-have for your business" August 25, 2019 5.0 We use Google Analytics to track the progress of our search engine optimization (SEO) and social media campaigns. It allows us to see where traffic to the website is coming from, and what marketing campaigns are most successful. Pros Google Analytics is a must-have for businesses to understand how customers are interacting with their websites, and to detail what marketing and advertising campaigns are generating the most traffic to your website. The amount of data available is truly incredible. The sky is the limit! Cons It can be cumbersome to navigate because of the vast amount of data available. It can also be confusing to set up goals and track various events on the website. Review Source Farhan B. Booking Officer Transportation/Trucking/Railroad Used the software for: 2+ years ### "Incredible tool to check the Stats of Website" June 14, 2020 5.0 I have added my all websites in Google Analytics. Now I daily check my visitors stats. I always check real-time views also. Because I can see how many people are visiting my website and which pages they are visiting. For my it's really awesome. Pros If you want to check the stats of your website then Google Analytics is really incredible. This tool allows you to check your visitors countries, browser, devices and lots of other things. You can analyze the webpages of your website, the people are visiting more. Cons All available and beta features of the Google Analytics are awesome. Few options are difficult for the beginners. But I hope if they spend more time, they can learn it. Review Source VR Verified Reviewer Security Engineer Retail Used the software for: 6-12 months ### "Tracks the tiniest bit of information" August 5, 2021 5.0 Overall, Analytics has made it very easy to report and create custom dashboards for web traffic analysis. It is an inexpensive way for small businesses to track transactions and make business decisions around it. Pros It tracks legitly everything be it GeoIP location, user browser, clicking rate, time taken to move to next page, transaction completion, etc Cons Initial setup can be difficult but Google provides free training and certification around Google Analytics with the title GAIQ Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.