# Page 41 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 41 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 41 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 1001-1025 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jaleel H. Microsoft Exchange Support Specialist Used the software for: 2+ years ### "If you manage websites, you must use Google Analytics." August 1, 2018 5.0 Pros I've been managing sites for the past 7 years or so. And google has always continued to update google analytics with useful features. The amount of information, and comparison charts that they provide is out of this world! And now you can even get insight reports to see how your site performed based on different characteristics. This is VERY helpful to me. Cons I wish they'd make the desktop version as simple to use as the mobile version of the app. For instance, it takes two to three taps to change the date range for viewing stats, versus five clicks on the desktop version. Also the mobile app is more cleaner looking. Review Source Lakshmi R. Marketer Marketing and Advertising Used the software for: 6-12 months ### "Analytics made easy and efficient with GA" August 11, 2021 5.0 Overall, Google Analytics is one place where I can go, to see all my numbers. How my team is performing and how my audience is taking in what is being shot at them. So it has always been a win-win for me with Google Analytics. Pros This is one tool I use for every monitoring purpose, be it my website or my landing page or my app or my emails and other communication, it is just an absolute breeze when it comes to google analytics. All the monitoring can be extracted as reports and made easily available to your team to make an analysis on it. Cons There is no dislike for this awesome tool. I just wish I knew it before. But as soon as I got into marketing I learnt Google Analytics and all its awesome features and made sure I got the most of it Review Source Geoff C. President Marketing and Advertising Used the software for: 2+ years ### "Google Analytics Data for Clients" January 18, 2022 5.0 Overall experience has been great. Analytics provide a good advantage for planning marketing and advertising for all clients. Pros Analytics gives complete analysis of website traffic. Gives enough data to help provide statistical information to clients to let them know how targeted traffic is coming in. Cons It can take a little while to find some of the specific data that you are looking for depending on client data request. Review Source VR Verified Reviewer Business Analyst Information Technology and Services Used the software for: 2+ years ### "Best one in the market " September 9, 2022 5.0 Must have for all business, gives us insights that will drive business decisions for businesses. Pros 1\. Extremely easy to use, the mobile app makes it easy to use on the go 2. Easy integration with other tools 3. Insights that will help us understand our business better Cons Would have been helpful if there are more training articles and videos on how to use all the features Review Source VR Verified Reviewer Digital Marketing Manager Financial Services Used the software for: 2+ years ### "Industry standard - great platform and the most popular analytics platform for a reason" December 4, 2019 4.0 Great platform, would recommend to organisations big and small. Pros Google Analytics is outstanding - easy to implement and provides a great deal of insight and information in the right hands. Definitely takes some training to use well, but once you understand most of the key reports, can be incredibly helpful. Cons Not always easy to find information and hard to squash bugs in your data. Not a great deal of useful support online with complex cases. Alternatives considered [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Review Source Surabhi S. Digital Marketing Consultant Information Technology and Services Used the software for: 2+ years ### "Great Web Analytics tool that can serve Startups, SMBs and Large Enterprises too." September 19, 2018 5.0 I have been able to use both the free version and the enterprise for different sized companies and i was able to serve the business requirement and challenges we had set. Pros The best and most important part of Google Analytics is that it has a complete free model, which could be used by startups, SMBs and companies with low web traffic. The free version still gives them the ability to derive key insights of their web traffic. Information such as real time web traffic, web traffic source, demographics, behavior, pathing comes with a quick and easy installation. The free model/version is a powerful and comprehensive tool for companies who are just starting their business journey or starting their web analytics understanding journey. On the other side, Analytics 360 is for enterprises and has robust features and capabilities. It gives you the option of funnel reporting, advanced analysis and a an access to all the raw data. For companies who have multiple digital assets, Cross-property roll-up reporting option is available. Cons A better User Interface is needed and more information and material should be available for newer functionalities that they bring. I also wish there was some customization between the free and enterprise version with some cost to help companies get what they want without those extra features and a big cost. Review Source VR Verified Reviewer Marketing Consultant E-Learning Used the software for: 2+ years ### "An essential tool for monitoring website growth." October 1, 2018 5.0 Pros Google Analytics is possibly the easiest to use tool of its kind and offers an overwhelming amount of data. While its possible there are more products that display and organize website traffic data, I have yet to encounter one. Even if such a tool existed, it would most likely not be free and require you to set something up on the back-end of your website. Google lets you do all this with a simple gmail account and a short code snipped inserted into your website header (most website hosts will even do that for you). Cons Very few cons. I suppose it would be nice to have better integration with Google Search Console. Review Source Shereen S. Founder and Publisher Newspapers Used the software for: 2+ years ### "A must for any online news organization" January 30, 2019 5.0 Google Analytics is allowing us to better understand our audience - what works, what resonates, and what does not - while also providing helpful tools for advertisers seeking to broaden their base through partnerships with us. Pros This software has been invaluable in showing our clients who reads our content - and how often. Having access to key demographics is essential, and the amount of information that can be gleaned from accessing Google Analytics - for free - is critical to our success. Cons There are a few confusing aspects of using this appropriately, but we were able to take advantage of a couple of webinars that helped us unlock all the features available to us. Review Source AR Andrew R. Marketing Strategist Marketing and Advertising Used the software for: 2+ years ### "Google Analytics Review" November 12, 2019 5.0 Great! I use it daily at my current agency and handle all set up, implementation, and reporting. This is my go to for website tracking and integrations nicely with Google Ads which is another huge part of our business. Pros Google Analytics is free and is essentially the industry standard for tracking. All other Google tracking tools like Tag Manager and Optimize integrate seamlessly. The amount of website data you can track is amazing and your ability to segment, build reports, and integration with just about any reporting software is honestly impressive. Cons Can feel bulky at times, but honestly it's not that bad. Certain instances will cause the program to error out. Also, when it comes to data privacy, a little more hand holding would be appreciated as the software enables you to track a huge amount of data. Alternatives considered [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Reason for choosing Google Analytics 360 Free, simple, wide support and user base. Review Source Garry B. Business Development Manager Computer Software Used the software for: 2+ years ### "Right tool to analyse website traffic and increase conversion rate" November 22, 2018 4.0 Google analytic provided the exact information about the source of web traffic which give us idea about new opportunities to increase traffic. Tool shows how users interact with your site which is the best thing to know. Pros Google Analytic is very easy to use and provide actionable information about website traffic which helps to know location and source of users. Tool has so many advance features which give advance information about web traffic. This software also provide information about current online users and their location too. Tool helped us in monetizing and increasing website traffic. Cons Right tool to analyze website traffic and having no issue with it Review Source VR Verified Reviewer Financial stability Banking Used the software for: 2+ years ### "This app is great for people doing online business" July 31, 2023 5.0 My experience using Google analytics is so so cool 😎 I love it Pros The dashboard and the analyst part is cul Cons The sign in part and everything else is cul Review Source VR Verified Reviewer Web Developer & Graphic Designer Internet Used the software for: 2+ years ### "The Industry Standard for Website Analytics" December 4, 2019 5.0 Love it or hate it, it's almost a required thing in the web-building industry, and I'll continue to use it on the majority of sites I build. Anytime there is a need for analytics—which is most of the time—Google Analytics will be installed. Pros The sheer depth of information that Google Analytics collects and reports is its strength. I commonly tell people that with a Google Analytics report, they'll get access to more information than they probably have time to review and use. It's comforting to know that the types of things you need to know for your website analytics are all being tracked for you. Cons Ironically, the "pro" of this software—the sheer breadth of the information collected—is kind of a close cousin to the biggest "con" for me: it can be overwhelming. With such a scope of information comes the task of making sense of everything and using it for practical decision making. As such, there is a bit of a learning curve and it is possible to feel overwhelmed by the amount of information in front of you. Review Source Lukás K. Blogger Marketing and Advertising Used the software for: 2+ years ### "Google Analytics is a must for webmasters, although there are some glitches" February 4, 2019 5.0 Google Analytics is almost compulsory for anyone who runs a website. So even if you are unhappy with GA, you still have to use it. Pros The versatility and robustness. You can use Google Analytics to track performance of ANY website: blog, ecommerce, casino, whathever. Because the Google Analytics gathers raw data, you can segment them any way you want, using a ton of metrics and metrics combinations. Cons I really do not like the keyword analysis. Google hides about 90 % of the keywords from organic traffic - which makes it hard to use if you need SEO optimization. For this purpose I had to settle with a different service which does a better job. Review Source EM Enrico M. IT Manager Consumer Services Used the software for: 1-2 years ### "Google Analytics 360 Has Effective Features" March 26, 2024 5.0 Pros I like the capabilities and ease of use of Google Analytics 360. Google Analytics 360 has brilliant features that work so well for us. Google Analytics 360 is affordable to use. Cons I do not dislike Google Analytics 360. Google Analytics 360 has been the best. Review Source Sushil D. Digital Marketing Executive Information Technology and Services Used the software for: 2+ years ### "Best tool available for analytics and performance check " January 5, 2019 5.0 I have been using google analytics from more than 5 years and I recommend it to everyone Pros It is indeed the best tool I have used for analytics and cannot be competed with hands down. I have been using google analytics for my blogs and websites. The integration process is very easy and you don't need to have any technical skillsets to use it. Just add the analytics code to your website and you are good to go. The precision and the amount of data it provides is unexpectable. Cons The paid version is not affordable at all and one of the most expensive software you will find on the internet. But for me the unpaid version does the job Review Source Jeffrey P. CEO Writing and Editing Used the software for: Less than 6 months ### "Google analytics new prospects" September 6, 2021 5.0 Four to five because you have to learn how things are going and update your data and audience Pros Very important for a person who is trying to do advertisements it's vital part of your success Cons Just have to keep track of everything and know what you doing in order to get the most out of it Review Source PG Paul G. CEO Internet Used the software for: 2+ years ### "Great tool for statistics, hard to use in the EU" July 8, 2021 5.0 Overall, I would really recommend Google Analytics, especially for non-tech-experts because of the easy integration. Pros Google Analytics offers a feature-rich set of tools to track the performance of websites while being organized and easy to use. It can be integrated into websites very great. Cons The downside of Google Analytics is (especially in the EU) definetly the data protection and transperency by Google about the useage of the tracked data - I would recommend speaking to an expert about the legal integration of ther service inside of the EU. Alternatives considered [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/) Reason for choosing Google Analytics 360 I use both systems side-by-side to get the best experience possible, Google Analytics mostly for bigger projects. Review Source MS Mohammed S. Freelancer Internet Used the software for: 6-12 months ### "Well , there's no one better then google " July 14, 2021 5.0 Pros Look, google is the "know all" kinda guy. So I guess it'll be foolish to use another analytic tool if it exists on Google analytics scale. It's free tooo. You get enough info to make the improvements on the website. Cons It can get little over whelming if you don't know what you are doing. It's a little complicated.. it's setup isn't as easy as say "Monster insights" but yes it's precise. Review Source Kurt T. Partner Internet Used the software for: 2+ years ### "Google Analytics - Review" October 23, 2018 4.0 Google Analytics' ability to track visitors, traffic and other stats has been a valuable resource for me and my business. However, the frustration of trying to figure out this unnecessarily over-complicated platform has outweighed any benefit to using it. To save my sanity, I only use Google Analytics if and when I must. Pros The thing I like most about Google Analytics, is the in depth amount of visitor and traffic data it gives you about your website(s). This data is absolutely priceless, especially from a business standpoint. Google Analytics allows you to see where you need to improve in order to increase conversions. Cons Because Google Analytics is so detailed and in depth, it is also very complicated. In fact,it is so complicated, that many people don't bother using it. The platform, and the way it's setup, is not designed for the layman. It seems to be created with the SEO and IT professional in mind, and not the average person. I find that I only use Google Analytics when absolutely necessary, as it can be a very frustrating and confusing experience. Review Source ZT Zacharoula T. Digital Marketer Management Consulting Used the software for: 1-2 years ### "Easy way to track website analytics " May 19, 2024 4.0 Overall, it's a really useful tool that I'll keep using and it worth the time spending to learn it. Pros Provides in-depth insights into customer behavior and website performance, which help me optimize the digital strategies and user experiences. The platform's integration with other Google tools makes it easier to track and analyze marketing efforts. Cons Complexity for Beginners: it can be overwhelming for beginners or those with limited analytics experience and it takes time to get familiar and learn how to best use the insights. Review Source Stefanie C. SEO Manager Marketing and Advertising Used the software for: 2+ years ### "Google Analytics Allows You To Make Data Driven Decisions" November 19, 2020 5.0 Pros Everything I do, I refer my decision in GA to ensure I am not basing it off of whim but rather off of data. For example, when it comes to what content to merge, or what ad is performing best (meaning clicks to the site), seeking high-quality content and low-quality content to improve, everything can be found in GA. Cons It can be quite overwhelming. You have to verify your own thought process by looking at reports through multiple dimensions. For those who do not understand the platform or take the time to learn things themselves, it can be difficult to get them on a level of understanding to make decisions. Review Source VR Verified Reviewer Operation Manager Hospitality Used the software for: 2+ years ### "Professional " May 11, 2021 5.0 With google analytics tools we were able to track our customers behaviors and preferance , Determine the source of business and direct our campaign accordignly , We always able to understand the customer behavior and adapt the performance to match thier need. Reports from google analytics can be customs to meet your need and requirments . Actually very usful tools. Pros One of the best tools to analyis and evaluate your performance standard and review your data and make the necessary action "if require" . We used google analytic with our Official business site in order to monitor the performance of our Site and Anlysis the source of business and business volume , Very suitable for having accurate data concerning our property . We were able as well to follow up our campaign and the achieved results . Cons Very professional tools to track your performance and take the necessary action , the issue is some data and tools to paractice more in order to be able to understand and get the benfit , So only need more training for understanding. Review Source Lucas L. Coordinador digital Used the software for: 2+ years ### "The best free tool for web analytics with heavy customization. " July 16, 2018 4.0 I use this software in every site that i need to measure, is really easy to set up, and in a few minutes you can start tracking the users in your site. Pros It have 2 versions free, and paid. the free version is enough for most sites and it have all the customization that anyone can need. The paid version adds some functionality really useful for large or giant enterprises. The community around this tool it's a great plus. Cons when you have a free account it tends to sample your data when you have lots of hits, but how i said in pros is for large/giant enterprises. The Free account don't have proper support but there is a lot of info in the web. Review Source Maddie J. Marketing Newspapers Used the software for: 2+ years ### "GREAT for visibility" January 14, 2020 5.0 Analytics helps guide our entire marketing focus and even our reporting focus. We have to report on the news, but it is helpful to understand the stories that resonate most with people. Without analytics we would just be shooting in the dark. Pros Google Analytics helps to increase our website visibility. Without analytics we would be lost about what actually resonates with readers. With analytics, we can view user/reader traffic to understand what will increase traffic and what people actually want to see. Cons It can be a little difficult to use/understand the learning curve of Analytics. This is mainly because of the great volume of data you can find in Analytics. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 2+ years ### "A must for any website" November 11, 2019 5.0 Being able to use the data to better understand customer interactions on our clients websites has been invaluable. Pros Google Analytics is fantastic. The ability to view usage stats for your website is a must for any business, not only for advertising but for optimization as well. The amount of data available, and the ability to drill-down to get the specific data you need is amazing. Cons There is a bit of a learning curve - it's not something you can jump into and understand/fully utilize overnight. The interface is well laid out, and easy to understand, once you know what you're looking for, but until then it can be a bit intimidating. 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