# Page 42 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 42 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 42 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 1026-1050 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AM Anna M. Marketer Marketing and Advertising Used the software for: 1-2 years ### "Indispensabile" November 6, 2023 5.0 Pros È fondamentale per monitorare l'andamento di qualsiasi sito web, dal traffico alle conversioni Cons La configurazione può talvolta essere ostica ma le guide sono piuttosto chiare Review Source VR Verified Reviewer Lead Web Developer Luxury Goods & Jewelry Used the software for: 2+ years ### "The tool every website needs" February 7, 2019 5.0 Being able to track real time information about my visitors has been the biggest help of all! Before, my data would update nightly and I wasn't always confident in the results, now I know it's working and can put the data to good use! Pros Google Analytics is so easy to set up and start using in your website! Before this I relied on some not so reliable tools to track website traffic that didn't really give back the most useful information. Those days are over, Google Analytics allows me to track real time information about what users are doing on my site and where they are coming from! Cons No issues that I've found so far, I can't see enough good things about this! Review Source RD Rishabh D. Owner E-Learning Used the software for: I used a free trial ### "Google Analytics 360 provides valuable insights ." May 21, 2023 5.0 Google Analytics 360 provides advanced features for gaining insights, optimizing marketing efforts, and integrating with other Google tools. While it may be complex for new users, it offers valuable data for data-driven decision making. Pros Google Analytics 360 provides valuable insights for data-driven decision making, robust data collection and processing, advanced segmentation and audience targeting, integration with other Google marketing tools, and strong data privacy and security measures. Cons Some potential considerations with Google Analytics 360 include cost, complexity, learning curve, support, and customization limitations. Review Source Jakub N. Web Analyst Marketing and Advertising Used the software for: 2+ years ### "Essential analytics tool" April 22, 2021 4.0 Google Analytics is not easy to learn, but there are so many articles, videos, books, and courses about GA, that you always have an option to learn, optimize and tweak it for your needs. Pros Google Analytics is a leader in its market. Period. I always look with curiosity at alternatives, but for many companies, Google Analytics is the most convenient option. Plenty of integrations and apps that can integrate with GA; staying with tracking standard; being up to date with the best analytics solutions with new versions of GA. Cons Its price for GA360. If I had to decide and had a limited budget, I would strongly consider other options for non-sampled data. Review Source Ana Carmen G. Product Manager Airlines/Aviation Used the software for: 2+ years ### "Essential for people who works in Marketing Online" December 11, 2018 5.0 Pros Google Analytics is the key software for any Marketing Plan as it contributes with data, metrics and reports that you can use to make comparisions and improve your strategy in Online Marketing. The implementation of Analytics and the analysis of the results, will allow you to easily see the scope of your campaigns, evaluate them and, even more, it will help you to take important decisions to monetize your company. Cons User should be really careful with when tagging campaigns, create filters to segment campaigns, etc. Any error in this step will incur in mistakes for the future and bad decision making. Review Source DR Deidre R. SEO Specialist Marketing and Advertising Used the software for: 2+ years ### "Insights at a glance" May 19, 2021 5.0 I could not live without it! I am able to tweak my SEO campaigns based on user data and give my clients the best ROI. Pros I use Google Analytics for monthly reporting, finding insights, trends, and anomalies for my client's web performance. It took me a few months to get used to the interface and learning how to manipulate the data (advanced) to get the information I required, but once I got it, working with Google Analytics became second nature. My favorite features include the lifetime tracking of data (very useful for picking up trends) and I use the comparison mode for a true reflection of performance. Event tracking is also an important feature of GA for our agency. Cons Using the new G4 Analytics dashboard is more complicated than I hoped. My team consists of junior staff drawing information from GA and they are finding it difficult to get some of the information that is required. We would need a full training session to ensure we use G4 optimally. Reason for choosing Google Analytics 360 It's a Google product, thus perceived as reliable. Review Source SS Sagar S. Digital marketing expert Marketing and Advertising Used the software for: 6-12 months ### ""Dependable instrument to dissect the paid campaigns" July 2, 2021 5.0 My overall experience with Google Analytics is very good. The best thing about this software is that it is also available to use for free.Which is enough to make you like the software even more. Pros The best instrument to set up the report that customers continually searching for. Regardless of whether it's division by source/medium or google/natural, it gives the most solid and itemized reports. The capacity to investigate helped transformations or delay reports is something that I generally vouch for. I can undoubtedly make altered remarketing crowds and sync them to the Google advertisements which further develop the Google promotions crusade execution. Another vigorously utilized apparatus is to make objectives and import them in Google advertisements to follow them by means of paid missions. Cons Google Analytics were a bit tough from the point of view of doing stuff.. Its dashboard is loaded up with bunches of settings and highlights. One necessities to invest a great deal of energy to comprehend the Google Analytics language. You I think the emphasis should be on making the interface even more simple. Review Source VR Verified Reviewer Technical Director Computer Software Used the software for: 2+ years ### "Reliable usage metrics for you applications and website" September 12, 2020 5.0 Google Analytics is a one-stop solution to track easily your users behavior. Pros It is really easy to install and configure. Once deployed, accounts with various permissions can be created and make it easy to share tasks across your team. Cons When you need to create more specific tracking, the scripting required is sometimes complex. The user interface sometime become cluttered when you dig into the multiple levels of metrics or settings. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Review Source VR Verified Reviewer Director of IT Non-Profit Organization Management Used the software for: 2+ years ### "Google Analytics solves a lot of problems without breaking the bank" June 3, 2021 5.0 Experience has been positive and it has made it easy to grow analytics for our ecosystem of websites. Pros I like the integration with the entire Google suite of products. It helps with the centralization of data and comparison of trends and results without having to perform a lot of imports and exports. Cons It can be confusing to use at times. However, there is plenty of documentation online, tutorials and other experiences to learn how to use this product. Reason for choosing Google Analytics 360 As a non profit organization, we use the Google suite of products to perform most business functions. Analytics was the logical step for this feature. Review Source TS Tanner S. Account Executive Marketing and Advertising Used the software for: 2+ years ### "A Modern Marketers Must Have " October 15, 2019 5.0 Using this tool I found out that a couple of my old pages had started to rank and had been seeing some traffic. So I checked out those pages I forgot about and they needed some updating because they had been old pages from the first edition of our website. I update those pages and we started getting more folks booking appointments. Without Google Analytics I would not have known people had even been looking at those old pages and would have missed out on some good leads. Pros The level of depth you get with this service is amazing. You get a clear insight into what users are doing on your site, how long they stay, and what content they care about the most. Armed with this informaiton you can make smart decisions on what other content to create, what pages on your site may need some work, or who your target prospects should be based on who is interacting with what. Cons It can be a bit intimidating to a new user. There are a lot of features and options for customization that a first time user may not know how to navigate. Though Google offers so many free resources that this can easily be overcome in an afternoon. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing Google Analytics 360 Google offered a more robust pack of features + it can tie into my paid Google ads and blend all my data together. Review Source VR Verified Reviewer Marketing Consultant Pharmaceuticals Used the software for: 2+ years ### "A Must-Have for Every Website" December 31, 2018 5.0 I love Google Analytics and use it on a daily basis. It works best when combined with the other tools we use including Salesforce, Google Adwords, Hubspot and our lead capture software. Pros Google Analytics is the most important tool we use for our website. It allows us to measure the performance of our 10+ sites and provides data that we use to improve our marketing. It's very user-friendly but also allows a more complex breakdown of your data. This is a must-have for every site. Cons There is nothing I dislike about Google Analytics, but tracking conversions can be a challenge because it's not 100% accurate (although, to be fair, nothing really is). Review Source AH Adam H. Marketing E-Learning Used the software for: 1-2 years ### "Great for tracking web traffic " April 27, 2024 5.0 Extremely useful feature once you takebthe time to learn the basics Pros The analysis and report feature allows me to monitor all web traffic Cons The new version is not as UI friendly as the previous version Review Source SA Sadeq A. Manger Computer Software Used the software for: 2+ years ### "a Review for Google Analytics 360" March 29, 2022 5.0 Analytics is very important for anyone who owns a website or application, without analytics, you will not be able to develop from your application or your website Pros The site contains several very important tools, and each tool has a specific task, linking analytics with one application or several applications and also a website,Ease of monitoring a specific product and also viewing real-time analytics Cons The site needs to watch several educational videos at the beginning just so that you can learn and make the most of the site Review Source Jay A. Institute Director Civic & Social Organization Used the software for: 1-2 years ### "Includes many insightful analytic capabilities and works well within Google's marketing platform." September 13, 2019 5.0 I'm learning about whether or not actions I implement on the other aspects of my front-end development are paying off in returns in valuation and also, I can gain valuable insights in to what exactly else and additional I could exploit in my website development and user acquisition and demographics insights to create more valuable and relevant website content and marketing. Pros I like the capability to learn by doing with this software, and, as well, the options to add various defined properties. Setting up reports is a snap with the fluid user interface and menu options. The platform becomes complex with the many options of defined metrics to display on reports, but Google's documentation suffices for the dedicated user and administrator of the app, over time. The app is a good avenue in to establishing insights in to how effectively sites are engaging with users, providing value for the developer, search discovery, and dozens of other capabilities covering a rich assortment of analysis and reporting tools and graphs. Cons The onboarding for the app could perhaps be integrated more seamlessly within individual metrics options, making the attention and learning time span divide and distance a bit fewer clicks and new-display page replacement difficulties, to assist with a more integrated and interactive learning and user experience style. Reason for choosing Google Analytics 360 I had only just entered in to website development and content creation on my own custom domains, and I found Google's integration of marketing and analytics platform of reporting tools to suffice, to begin with, and also add a roadmap for more administratively advanced techniques to be deployed later on, down the line. Review Source VR Verified Reviewer Marketing Specialist Marketing and Advertising Used the software for: 6-12 months ### "Active user review" January 4, 2023 5.0 Overall, I am really pleased with Google Analytics because it helps to track the results of my campaigns and give me a chance to make on-time adjustment or actions on those campaigns. Pros On-time monitoring of the performance of your campaigns gives us to chance to monitor effectiveness of our work. Cons Not always, but sometimes there can be delays in getting on-time results which are super crucial for a marketing agency. Review Source LW Lianne W. Owner Furniture Used the software for: 1-2 years ### "most efficient free analytics tool for monitoring site traffic and analyzing behaviour of your visit" November 2, 2022 5.0 Pros I love Google analytics because it's the most efficient way to monitor how well your site is performing and can save you a lot of money on analytics software. I've been using it for over two years now and have found it to be very reliable. It does just about everything you need from a free tool and allows me to quickly spot any changes on my website. I can tell which pages are the most popular, how many visitors I get each day, the country of origin for my visitors and more. I recommend it to every business owner! Cons Its not beginner friendly. There are too many features that I never use and it's just too complicated to even get started! Review Source VR Verified Reviewer Social Media Manager Used the software for: 2+ years ### "Analytics has helped us measure our marketing campaigns for success" July 3, 2018 5.0 The best way to accurately measure how your website is performing in relations to money spent on marketing and advertising. Pros Analytics allows you to really measure how successful your website is, with options to track everything from engagement with certain pages or CTAs or by tracking revenue and transactions directly on the site. The information it provides allows us to accurately and confidently report back to clients on successes on their campaigns. Cons Given that there is so much information you can draw on, it can be a bit daunting and you can get lost within it for hours analysing data. Support is not great as it's Google. Review Source VR Verified Reviewer Self-Employed / Stubborn Dog Marketing Marketing and Advertising Used the software for: 2+ years ### "The best tool for analyzing website traffic!" January 31, 2019 5.0 I can easily share the results of my team's hard work with our clients in the form of useful website traffic graphs and charts. Pros I don't know what I would do without this software because I am in charge of hundreds of websites and ad campaigns. Google Analytics lets me get a quick overview of website traffic and easily share reports with team members and clients. For more advanced projects, Google Analytics offers all sorts of extremely useful features that help me split-test results. I also love how I can get detailed information about my website visitors in real-time. Cons I wish I would have started using Google Analytics sooner. Review Source VR Verified Reviewer Software Engineer Information Technology and Services Used the software for: 2+ years ### "One of the simple and finest analytics tool available in the market." April 9, 2019 5.0 Almost all of my web applications are integrated with Google analytics to generate valuable insights for traffic in my applications and It is very quick and highly efficient. I love their methods of analytics generation and ease of customize, highly recommended for web applications. Pros 1\. Easy to track all traffic on my website 2. Graphical views and charts show a better representation of data 3. Easy to customize as per your requirements to track activities on your website 4. No matter how much or huge data is, it process all of them in very less time and generate analytics for you. Cons Nothing so far, very few products comes with such simplicity and broad features Review Source AP Ankit P. Co-Founder Education Management Used the software for: 2+ years ### "Simple, Intuitive and easy to use" May 6, 2020 5.0 The overall experience is very useful as it helps me identify my users in terms of user engagement and helps me identify where the user is navigating through the website. Pros The very first thing that comes to my mind is the simple and easy implementation for the product. I was able to set up the Tracker on my website and different pages in a matter of minutes and then started working on the funnels to deep down track the user engagement with the website Cons There could be exhaustive list of things that can be done with Google Analytics but unfortunately some of the features are not supported by Google. If Google could expand the features supported by them then it becomes very easy Alternatives considered [CleverTap](https://www.capterra.com/p/155737/CleverTap/) Reason for choosing Google Analytics 360 Overall the ease of use and simple implementation for the analytics helped me in choosing the Google Analytics over any other product Review Source Karen H. WordPress Consultant & Developer Design Used the software for: 2+ years ### "Data to grow your business" September 25, 2020 5.0 Overall my experience has been great and I help other business owners add it to their account. So they can track their own performance. Its great to know how well or where opportunities are for you website experience. Pros I like that I can gain specific insights as to how well my website is working for my business. GA gives me specific details about how users are using my website. Then I can go in and make adjustments as needed. Cons GA can be overwhelming with how the data is displayed. Yes, it's gotten better over time but it can still be overwhelming. Especially if you aren't familiar with the terms, looking at numbers and understanding where to look. Review Source Piyush R. SEO Information Technology and Services Used the software for: 2+ years ### "It is must for every online business and blogger" October 16, 2019 4.0 It has been amazing so far. I use it on a daily basis to keep track of my clients websites. Pros It is free and tracking analysis comes straight from google. Who can give best insights of your website than google. You can track your traffic, sessions, new users, source, demographics and much more with Google Analytics. Cons It is a little confusing for a beginner and applying filters can be a little difficult. Alternatives considered [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/) Reason for choosing Google Analytics 360 It is quite expensive. Review Source KM Kevin M. CMO Marketing and Advertising Used the software for: 2+ years ### "The ubiquitous integration for website analytics" December 29, 2018 4.0 We've successfully been able to plug gaps in website coverage and boost traffic to our website via both organic and paid traffic using the tools that Google Analytics provide. Pros It never hurts to have Google Analytics monitoring your website. The fact that almost every web design, SEO, and marketing software/platform integrates with it speaks volumes. Not to mention, Google controls 2/3 of all internet search traffic - you would be insane not to use the tools they give you for free! Plus, it integrates with Search Console and a handful of other tools from Google that can give you a 360\* view of your website, what's working, what's not, and where you need to focus your attention to improve. Cons There's a pretty steep learning curve to the software and trying to find the right answer to a question can be a bit confusing and hard to acheive. While there is a decent user community to ask for help & Google has made some changes recently to address this, there could be an easier, more layman-friendly way to present the info. Review Source RA Rivanilson A. Sr Marketing and Advertising Used the software for: 2+ years ### "Google Analytics 360" April 22, 2022 5.0 Pros It is a product that helps us to know the origin and behavior of our target audience. Without this software we are blind on the internet. Cons It is not very intuitive and this makes it difficult for inexperienced people to use Review Source Himanshu S. Web Analyst Information Technology and Services Used the software for: 6-12 months ### "The Best Web Analytics Platform for SaaS Businesses" November 10, 2023 5.0 Pros The functionality and features included in this tool is highly useful for daily reporting and analysis purposes. Also, this software has capability to share the dashboards or insights with the team members without any hassle. Although the product is from google, we can expect this to be massively good. Cons The only thing to complain about this product is its customer care support. I am not satisfied with the customer care team, they take too long to respond. 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