# Page 44 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 44 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 44 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 1076-1100 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Foluke O. Blogger Online Media Used the software for: 1-2 years ### "Most Detailed Analytics Ever" December 29, 2018 5.0 Google analytics is fabulous, when fully understood, the benefits are unccountable Pros My heading may not be objective but it is hard to see a website analytics tool that is as detailed as google analytics. I love the fact that it shows where my visitors are from, their demographics details and the type of device they use. All these has helped me to structure my website in such a way that my visitors will find it easy to navigate and relate with my website. I also love the fact that i could connect google analytics with my Adsense account Cons Google analytics is almost perfect, it has almost all a site manager might need, but the, it is also a bit complex. To maximise the benefits of this software, a person will need to make out time to understand how it works. Review Source Alfredo D. CTO Information Technology and Services Used the software for: 1-2 years ### "The must tool for website" November 5, 2023 4.0 Pros A must tool for everyone has a website to manage, and in more is possible to integrate with different other tool online that make it easy to custom and extract more value from Your data Cons At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people who don't know how to set website parameter Review Source Anjali S. iOS Developer Computer Software Used the software for: 2+ years ### "Best Comaparision Software " August 27, 2019 4.0 I am using Google analytics almost in my all the applications and it is very use-full for my clients to compare their data. Pros It provides information in graph format by which we can easily get to know the engagement of person on particular area, You can check how may of user hit what kind of service of your app. It provides the usage in particular are also it provides traffic details in very clear manner. With the help of graph you can compare your last days or month or year data to previous data also you can compare your data with other software data. Cons Nothing to do as major change but dashboard can be more simpler. Review Source TP Teju P. Chief Marketing Officer Apparel & Fashion Used the software for: 2+ years ### "Best analytics for exponential growth of my business. " June 10, 2022 5.0 We use google analytics 360 for tracking the data and stats of our eCommerce business. It helps us to know the exact stats and standing of our business among the customers. We are fully satisfied with Google Analytics 360 web analytics and reporting and always looking forward to their new and useful features. Pros Google Analytics 360 helps us to track all the activities like visitors, their location, and their total time spend on our business. This gives us insightful knowledge about which products is the more popular amount our customers and makes it easy to run targeted marketing campaign and generate good ROI. Cons I am using Google Analytics only and so far I am fully satisfied with its service. Review Source Hannah M. Freelance Writing and Editing Used the software for: 6-12 months ### "Recommended software " August 3, 2022 5.0 I love it especially it's indepth reporting and analysis and informative dashboard Pros It is easy to install, configure, deploy and use, it's generated reports are detailed, it's visualized data details are useful in understanding insights and it's always updated hence improves usage and effectiveness Cons The software is good for me except that it doesn't allow more than 5000 sheets Review Source VR Verified Reviewer Embedded IOT Engineer Information Technology and Services Used the software for: 1-2 years ### "google analytics is best monitor website traffic." September 20, 2018 4.0 google analytics help our organization for monitor traffic of website and understand user behaviour of webiste and based on analytics report we can improve our website performance. Pros Google analytics provide good features for track website traffic.i can see how many realtime user on my website using google analytics.google analytics provide webiste analytics report on user behaviour.analytics report contain various information about user country, average time user read website and on which platfrom user visited site and many others. Cons google analytics provide feature for track which user visited how many webpages but not provide feature for track which webpage visited by user.google analytics only provide information about user country but not more information about user location. Review Source JH Jake H. CEO Marketing and Advertising Used the software for: 2+ years ### "A Staple for Any Marketer Out There" September 12, 2019 5.0 There isn't a day that goes by without me looking at all of my Google Analytics accounts. And since it's not really a third party (at least we don't consider it one) analytics platform, the results are unbiased. Which makes granted analytics access to our clients and transparent form of communication and accountability. Pros The best part about Google Analytics is the accuracy of the analytics. Everything is clear and defined as to what you're looking at with your website traffic. On top of that, Google Analytics makes segmenting your audience types and their paths easier than any platform out there, helping you increase your website optimization, user experience, and conversions. Cons It has a steep learning curve. At a glance, the basics are easy to pick up. But once you start digging into your audience segments and trying to uncover the data you're really looking for, it can be tricky to find the right reports. The other issue is that we've found sometimes search traffic gets miscategorized as direct traffic if it comes from a mobile device. Review Source Roman Y. Product Project Manager Marketing and Advertising Used the software for: 2+ years ### "Must have analytics solution for your website" October 25, 2018 5.0 We use Google Analytics on every website we have. It's definitely best free solution to know everyting about how visitors interacts with your website and track efficiency of your SEO or PPC campaigns. Pros \- It's FREE for all - It's completely fully loaded solution for website analytics - You can track visitors of your website: where are they from, what is traffic source - Creating custom reports of how users interacts with your website - Create custom events on website and track user interactions with it - E-Commerce data, track sales of your business and sources of this sales Cons \- Maybe interface is not very user friendly for beginners Review Source KD Kelly D. Client Services Manager Consumer Goods Used the software for: 2+ years ### "Must Use for ALL Companies!" June 7, 2021 5.0 Google Analytics provides an important base for all teams. Whether it is information for research, split testing, analytics reports, and more, there is not much that you can't do with GA. They are constantly upgrading areas to better solve business problems. Pros Google Analytics is a MUST for all companies! Whether you are a small business or large corporation, with one website or many, GA helps you to visualize data and work with other programs in order to optimize and see what is working. The data is provides is invaluable to seeing who your userbase is and from there you can do so much with that information. Cons Google Analytics has many, many features so it can be tricky to truly learn and understand everything that is possible with GA as they are always releasing updates and changes. I am constantly learning new things and how I can use certain tools to their full extent. Review Source Danielle M. Director Of Operations Information Technology and Services Used the software for: 2+ years ### "Google Analytics is a necessary tool for all business owners" July 16, 2019 5.0 I adore Google Analytics and require all businesses that work with me to use it. I do wish support was slightly better but it's a beast so I understand. Pros Google analytics sets a baseline for your progress. It helps you improve what isn't working! It gives you insight into page visits and website usability. It helps measure your marketing efforts both organic and paid. Cons It's difficult to get a clear picture unless you actually learn how to use the system. The steep learning curve is hard on business owners. If you just look at the basics in the system, you won't get a clear enough picture to figure out what's going on. Review Source Nagarjuna K. Digital Marketer Computer Software Used the software for: 2+ years ### "Best Analytics tool for measuring Tracking and website performance analysis" March 14, 2022 4.0 Best and ever analytics tool for best results and analysis of website traffic. Pros Easily we can check the website traffic, best dashboard, best conversional tracking ever. Cons Page wise tracking need more depth analysis, App wise tracking need more in depth analysis. Review Source KV Kevin V. Product manager Internet Used the software for: 2+ years ### "Probably the best tool in the market" October 31, 2023 5.0 Pros There are a lot of different reporting available with a lot of customization possible. Cons It's a very complete software so it means some reporting need time to learn how everything works. Review Source VR Verified Reviewer Account Executive Information Services Used the software for: 2+ years ### "Our marketing team would not be the same" September 13, 2018 5.0 Pros I do not feel like there are a ton of alternatives, but if you need to see anything analytically taking place on your website I can attest Google Analytics will be able to grab the data for you. Our marketing team heavily relies on Google Analytics when it comes to placing out ads and knowing what is working and what is not. Simple to use, simple set up, amazing results. Cons It would be nice to be able to integrate other data with Google Analytics, such as data from a spreadsheet or excel document, but I suppose there could be other produces that do such a thing. No major flaws. Review Source Crystal I. Marketing Content Developer Insurance Used the software for: 2+ years ### "Robust System That Does It All" September 12, 2017 5.0 Google Analytics is the most robust system on the market for monitoring your website's analytics. It is also the most universal. You can't call yourself a marketer or data analyst if you do not know how to use GA. Pros Robust, full of features, and endless possibilities. All your data is at your fingertips. Cons While GA is the most robust system, it doesn't do everything for you. You have to know how to work its features, and there are a lot. I recommend taking online certifications in conjunction to trying GA on your own. There is so much to learn to maximize the features. I've been using GA for years and I still am learning new things. Review Source VR Verified Reviewer Freelance Web & Graphic Designer Design Used the software for: 2+ years ### "Required for all websites. Very helpful information. Just hard to find the data you might need." May 9, 2019 5.0 Very reliable and great product. Essential to install on every site. But just a little difficult to know how to use it. I love installing it on all sites as it can yield some helpful insights that aren't buried too deep in all that data. Pros I love how it can give you a lot of stats on your websites that can give you actionable data. It integrates with a lot of services that can help you understand your web traffic better and even adwords, etc. I consider it a requirement for every website I've built. Cons I hate how hard it can be to find data that might be actionable. For basic things it's not too hard to see. But due to the amount of data available, it can be hard for a beginner to understand some of the deeper and very valuable insights that could be gained from the data. It still feels like you need someone to 'interpret' what you see or what is available. It's not user friendly for the average person. But it can be super useful for someone who knows what they are looking for such as a marketing or seo specialist. Review Source BFT Bodwin Fonji T. CEO Computer Software Used the software for: 2+ years ### "Futuristic " August 30, 2022 5.0 Pros It has very good campaign development tools Cons The price is to Expensive which turn to scare people away Review Source Nabin P. CEO Computer Software Used the software for: 2+ years ### "Unmatched analytics service for websites" September 9, 2020 5.0 With Google Analytics, I can easily track website visitors, landing pages, traffic sources, location, and more. This vital information helps me to optimize my product and increase sales. Pros Google Analytics has the most accurate Real-Time analytics among all. Its Automated Insights gives interesting details about website traffic. Google Analytics can be integrated into any webpage on the fly by getting a free tracking code from Google. Cons Google Analytics is a powerful product. If it can improve on Reports and Graphs, it will be even more powerful. Reason for choosing Google Analytics 360 Only Google Analytics provided the most accurate Real-Time analytics. Review Source VR Verified Reviewer User Researcher International Trade and Development Used the software for: 2+ years ### "Efficace " January 3, 2023 5.0 Pros Les rapports d'audience et de comportement sont sont les plus intéressants. Les flows sont aussi importants mais si trop d'événements sont paramétrés, ils deviennent difficiles à lire. Cons Parfois il est plus facile d'utiliser data studio même si ce dernier permet plus d'erreurs. Review Source Meagan F. Organizer Non-Profit Organization Management Used the software for: 2+ years ### "I don't build a website without installing Analytics" December 5, 2018 5.0 I never build a new website without installing Analytics. It's integral to knowing your audience. Pros In a world where people want to see "metrics, metrics, metrics," Google Analytics is your best friend. Capture the most intricate data about your web users - where they come from, where they're going, how they're using your site, etc. I could spend hours just looking through my data. Cons In order to get the most out of Analytics, you really need to "study up." I literally attended a seminar a few years ago. That's not to say the lay user can't utilize the software, but to use it to its max, do your research. Review Source VR Verified Reviewer Software Engineer Information Technology and Services Used the software for: 2+ years ### "Must have" June 4, 2021 5.0 Tracking user activity Tracking user behavior Tracking conversions Pros Ease of use Convenience Powerful analytics Nice dashboard Good integration with GTM Possibility to create multiple accounts Cons Sometimes bit slow verification of site/DNS A lot of data It could better connect with monetization Review Source PZ Paul Z. Senior ICT Specialist Information Technology and Services Used the software for: 2+ years ### "True Analytics" August 23, 2019 5.0 We are mainly tracking orders that went good or bad and we are monitoring the number of calls with the tool, to see which hours are the busiest on the phone. Pros The ease to make your custom views to see what you need to see, before we used another software called web trends, but that was replaced immediately after google analytics came available for the public! You only need a few lines of code paste it in your HTML code and it will collect all the data you need. We love to see the targets we have set in the analytics to see where the orders come from. Cons We liked the old view more, but that's just something to get used with. There is no standard way to monitor calls that are registering calls, but also that's something to workaround. Switched from [Webtrends](https://www.capterra.com/p/32608/Webtrends/) If you can choose between a paid product or kind of free product? Review Source Hasan G. Managing Director Computer Games Used the software for: 2+ years ### "Awesome feature, very productive." January 21, 2022 5.0 It lets us monitor the traffic on our websites and mobile apps which helps us shape our growth and customer engagement. Pros It's simple to connect Google Analytics to your web pages or mobile apps and then manage all the details from single dashboard. Cons Nothing much, because Analytics brings to reality what it promises to do. Alternatives considered [Firebase](https://www.capterra.com/p/160941/Firebase/)[Amplitude](https://www.capterra.com/p/158741/Amplitude/) Reason for choosing Google Analytics 360 Google Analytics offers dozens of free tools that make it easy to analyze website data to know the performance of website traffic and digital campaigns. However, unlike many competitors, the tool also offers mobile application analysis capabilities. Review Source Matt M. Marketing Consultant Hospital & Health Care Used the software for: 2+ years ### "Gives you the roadmap to improve your business" December 18, 2018 5.0 It gives me the information I need to improve our user experience on our website. It allows me to test content and see what is converting. I would be lost without this software. Pros I like all the statistics and insights it gives you about what your potentials customers are looking for. I am a longtime user and they are constantly making improvements to the software. It sets the standard for analytics. Cons Because it is free it doesn't have all of the bells and whistles such as heatmaps that you get with a software you pay for. There is a learning curve to learn the software but it is very helpful once you figure it out. Review Source VR Verified Reviewer SEO Senior and Ecommerce Analyst Marketing and Advertising Used the software for: 2+ years ### "The best there is in the market" July 17, 2019 5.0 I use it daily to report metrics to clients, analyze user behavior, channels from where they enter the sites and a lot of very valuable information for the area in which I work. It is our main tool. Pros I work in SEO and I use Google Analytics every day for several years, the truth is that I have tried other and there is no better than GA. The way in which it shows the data, the constant updates to improve it, the possibility of crossing data from other platforms, the infinity of data that can be obtained. Cons The main con is that having so much information, one is lost and ends up using half of the features offered by this tool. Review Source VR Verified Reviewer Researcher Health, Wellness and Fitness Used the software for: 2+ years ### "Google Analytics 360" October 23, 2022 5.0 Pros It is the most helpful and critical data analysis software. Cons Offline options are mandatory when there is no internet connection Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.