# Page 45 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 45 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 45 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 1101-1125 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Researcher Health, Wellness and Fitness Used the software for: 2+ years ### "Google Analytics 360" October 23, 2022 5.0 Pros It is the most helpful and critical data analysis software. Cons Offline options are mandatory when there is no internet connection Review Source JB Jorman B. Producer Music Used the software for: 2+ years ### "Google Analytics" July 1, 2021 5.0 I like it and I'll keep on using it to track stuff for my website Pros That it can be used to track my visitors on my website, ease of use and logging in takes not much that time either Cons That I don't know it if updates automatically every second, don't really know much into further detail of it. Review Source VR Verified Reviewer Founder Computer Software Used the software for: 1-2 years ### "Great product, but not as detailed" February 9, 2024 5.0 Great product with even great potential. Pros Great product with fast integration with everything and extremely easy to use UI Cons It's not as detailed and I wish it was. It also doesn't have a lot of visualization Review Source Sashika D. Marketing Consultant Information Technology and Services Used the software for: 6-12 months ### "Good digital marketing analytic tool" December 5, 2018 4.0 Overall experience with Google Analytics is satisfactory. This has helped me so far to penetrate into my existing online market with a better understanding of it. It's something that everyone in the digital marketing world must try. Pros Google analytics is simply amazing. It gives me online customer behavior insights to better understand of the addressing market including an idea of which market I should target so as to see successful results. I have been writing a blog for months and this has really helped me to market my content deep analysis it gave me. Its feature of customer behavior flow really captured my mind. because, it helped me navigate my customers to where they naturally wanted to go after reading the content. Cons Deeper analysis cannot be done without HTML knowledge as it demands us to insert HTML codes to our content so as to get them into analytics. It's something that made me upset. Because, i'm not conversant of HTML. Review Source Santosh V. Digital Marketing Manager Information Technology and Services Used the software for: 2+ years ### "Know your website closesly" January 22, 2021 5.0 GA has been a great tool in improving our overall website performance. Identifying the weak spots & addressing them has been the biggest advantage. Pros The level of details that are provided is of immense help. Tracking visitors, demographics, behaviour pattern, page performance, campaign performance, etc., is easy. Just getting acquainted with it initially takes some time, but once you get to know it, it becomes a powerful tool in your hand. The ease of availability of data analytics is the best part. Cons There are just too many things to learn. Not really a con, but can get overwhelming at times. Learn & practice. Review Source VR Verified Reviewer Project Manager Aviation & Aerospace Used the software for: 2+ years ### "Good choice for an analytics platform" December 21, 2021 4.0 Overall provides a very good dashboard to view web performance with conversion tracking. Pros Provides a nice clean overall look at your performance. Very easy to setup for basic use. Cons Finding the data you want for more advanced views can be a bit difficult sometimes. Review Source SS Shailendra S. Cordinator Quality Assurance Packaging and Containers Used the software for: 6-12 months ### "Google analytics 360 good choice " May 6, 2024 5.0 Pros Because of treaking more and more data of users,it'sa pleasure to use Google analytics 360 Cons Google analytics 360 connecting to other non Google product is improvement area Review Source Michael M. Creative & Loyalty Analyst Machinery Used the software for: 2+ years ### "Mountains of information" October 11, 2018 5.0 Google Analytics have helped us unlock the power of our website by providing greater insights into who our visitors are and how they are using our website. Some of the most valuable information has proven to be knowing how they are finding us on the web. Pros The sheer amount of information we are able to garner about our visitors is astounding. Being able to learn better demographic info has helped us in our upcoming site redesign. Additionally, the customization options for reports is excellent! Cons It can be somewhat unintuitive for new users as they usually require a bit of hand holding as they learn how to navigate all of the features. Review Source Rogelio A. CEO Information Technology and Services Used the software for: 2+ years ### "Good if you never have to ask for support" January 13, 2022 2.0 I had a client who lost all his data on Google Analytics. I make my way to call tech support and here's where the spooky comes up. First call, the guy answers "good luck" and hangs up the phone. Second call, the girl says "I can see all your data, and I know you can't and I can't do anything for you". So I decided to use Matomo (Piwik) and never been happier on this. Pros Easy to use, accessible from anywhere, it's complete and people around the world use the same tool to talk the same language when it comes to traffic and analysis, so this is a big plus. Cons Tech support? none. You get thrown to community based forums where you need also to pray for getting a response on time. Even if you pay your Google Business service, you get zero support on this. Review Source AA AmiT A. Blog Owner Consumer Goods Used the software for: 2+ years ### " Best Analytics Alternatives Tool for blogs!" June 30, 2020 5.0 Without Google Analytics, I would not know which channel visitors get in my site, is it from Google? Or Facebook? This free tool made my life a lot easier, I knew who the audience I was looking for and what not, I can optimize my Google Ads that helped me make nice profits, highly recommend for new people in the field and always keep learning the platf cuz the options of it are unlimited! Pros A great tool that easy to use and the best way to diagnose data on websites, there are so many types of funnel that I still discover more useful ways to optimize my blog and my landing pages. Cons I have no problems with this platform. I have not encountered anything I did not like. Review Source TO Tiffany O. Operations Manager Transportation/Trucking/Railroad Used the software for: 1-2 years ### "User-Friendly and Essential Analytics Tool for SEO" December 31, 2019 5.0 Google Analytics has completely improved our inbound marketing efforts. It allows us to quickly be able to identify what is working and what isn't working. Pros I really like that Google Analytics is able to give me in depth insight into my website audience. The reports can be customized through filters and data sets so I can analyze my website traffic and inbound marketing efforts and really determine what my ROI is. The reporting is fabulous. I love all of the data visualizations that are available. This software is extremely user friendly. Cons The only issue I have is that I am often given too much information and I have to really look at the data sets to determine what information I need. The training and support that they offer is really useful when you first are setting up your data sets. Alternatives considered [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Reason for choosing Google Analytics 360 Google Analytics is the best known, is offered from Google, and can be used with every other platform we use so it made more sense to use it. Review Source Jeff B. Consultant/Coach Construction Used the software for: 2+ years ### "Google Analytics review" June 17, 2020 5.0 I am a fan. I have used it for quite a while for both professional and personal/semi-professional (i.e. helping others) needs. The G-Suite and specifically this product has always helped me achieve my project goals over time. It offers meaningful insights and for that I give it a thumbs up. Pros The largest plus/pro is that you get to understand customers better in many regards depending on how deep you dive in. The engagement aspect is top notch. The software itself is simply and painless to both implement and use. I came into it as a new user (a newbie) and found my way around it quickly. It really comes down to how far are you going to dive in for your needs. The amount of comprehensive data is amazing! Cons Sometimes is not as user friendly as I would like it to be. The iOS piece I personally think could be a lot better. I think in all reality Google could expand their features to some degree! I would say too the amount of changes I encountered that Google was making could be a stumbling block over time as well. Review Source VR Verified Reviewer Marketing Food & Beverages Used the software for: 1-2 years ### "Easy solution for your site's analytics" January 30, 2020 4.0 The features I used the most with the analytics are to see what countries and cities my traffic is coming from, if I receive more mobile or PC visitors, their landing pages help show if a promotional item or ad is working, and also you can see the sequence of pages the visitors navigate to during their visit on your site, so you can see what else they are interested in after the particular landing page. The latter is one of my favorite features. Pros This is an excellent way to start off your analytics for a website or online store if you're just getting started since it is free and easy to use. There are surprisingly a lot of specific details you can see about the visitors' activity and patterns with your site's traffic. Cons The only thing I disliked was I could not figure out how to make the analytics not count my own computer in the analytics. If I was working on my site and went to the site to check it out and check a couple pages, my activity counted in the activity. This isn't a big deal until it becomes frequent and you're trying to see in the analytics how many visitors you had per month, etc. If there's a way to block it from counting the staff, admin, or developer's IP addresses, that would be ideal. Review Source Marcelo A. BDM - Business Development Manager E-Learning Used the software for: 1-2 years ### "Google Analytics is one of the most important digital marketing tools." March 11, 2020 5.0 I already use it on my sites and always fulfilled everything it promises. I never had any problems and never needed to use Google support. Pros It is made available for free by Google. You can integrate it with your website and have access to reports on the most different data on your website. Google provides a page with articles, a help center and a YouTube channel for you to learn how to use Google Analytics. This software generates a report with accurate geolocation data, informing website owners about the location (region, state, city) from which their users are accessing. It also allows you to find out how long users are on your site and you can find out which pages are the most visited. Cons it is very complete. I couldn't see any problems using the software. Review Source VR Verified Reviewer CEo/ Founder/Creator Internet Used the software for: 2+ years ### "Nothing Compares to GA but you must be an EXPERT to work with it!" June 2, 2019 5.0 Overall, it allows me to develop and oversee my website venture business successfully. I barely know what I'm doing when I use it, and I need to know so much more, buit that being said, what I get from "just the basics" is more than enough to help me understand what needs to be known to do what I do "monitoring" things that I must see daily. Pros I love the most that it can provide you EVERYTHING UNDER THE SUN you would want to know. It has every metric feature possible there could be. If you know how to configure things you can have everything at your fingertips. I rely on GA daily to tell me what is going on with my website. Without GA I would be "lost"! I depend on it to help "run my business life" to an extreme degree. I don't know what I would do if I did not have GA! Cons It is the most ROBUSt and the most COMPLEX analytics app there could ever be. It's basically impossible to know how to work with it and there is no tech support to assist...so you are "on your own" to figure it all out or hire a professional to assist you. Review Source AS Ali S. Digital Marketing Strategist Marketing and Advertising Used the software for: 2+ years ### "For Google Ads Managers the Best Analytics Software on the Planet -Its Free" April 11, 2019 5.0 Probably the best Analytics software on the planet Pros The best part about Google Analytics or GA is that it is free. For no cost you get great insights, reports and dashboards about your website's users, google ads campaigns, bing ads campaigns and other campaigns whether paid or social. It offers such a vast array of reports for example user location, operating system and cities of traffic. Another great feature is that you can view secondary metrics for dimensions. For example for your paid campaigns you can see in the secondary dimension which countries brought in the most traffic or goal completions. All this data in the same screen and the same report. Cons Google Analytics has some many options and reports that it is very difficult to single out areas with limitations. I would say the only issue occurs when Google Analytics takes away data that was previously given for free. For example search query report data for organic traffic sometimes have limited data. Review Source Janne M. Advertising Manager | AD Construction Used the software for: 2+ years ### "Analytics software number one" February 24, 2021 5.0 You can make using Analytics easier and more regular by connecting to Google Data Studio. Pros Properly installed, it is a reliable and versatile website analytics tool that offers even more features than competing products. Google Analytics should be installed if you plan to develop websites, because unless you have an accurate understanding of your visitors and functional content, you will not be able to target your development resources correctly. Cons If you want something more than just the number of visitors to different pages, you need to spend a reasonable amount of time studying the program. Review Source VR Verified Reviewer Software Engineer Information Technology and Services Used the software for: 1-2 years ### "Google Analytics 360" January 1, 2024 4.0 It permits me to plunge further into the information to all the more likely grasp client ways of behaving, interests, spending designs, site utilization, and so on, working on our capacity to produce leads. In addition, i can troubleshoot problems accurately and breaking down complex data is simple. Pros Analytics 360 flawlessly integrates with other Google promoting devices like Google Advertisements, Show and Video 360, and Search Advertisements 360, offering a brought-together perspective on the client excursion and a more powerful mission on the board. It gives constant information, and more continuous information revives, which is critical for convenient direction. Cons It was costly to purchase for limited-scope client Review Source CB Chris B. Content Writer Writing and Editing Used the software for: 1-2 years ### "Is your website or blog working? Find out with Google Analytics." August 6, 2021 5.0 I am so glad I found Google Analytics is has been a great time saver. And it is organized in a way that it keeps me organized. Pros Google Analytics is one of the best tools in my arsenal for tracking marketing online campaigns and overall effectiveness of the words I write. I can track everything in one place. And the results are current. Everything is easy to use and read. Cons At this point I haven't found anything that doesn't work for me. Reason for choosing Google Analytics 360 It was recommended by an instructor in a course I was taking. Review Source VR Verified Reviewer Chemist analysis Chemicals Used the software for: 6-12 months ### "The best program for companies to easily deal with customers and analyze data" February 4, 2022 5.0 My experience is that it facilitates many things with my job, as well as with dealing in general and analyzes for a better view of the company Pros It analyzes the data and gives advice that should be taken, whether in the distribution or analysis of the company's course Cons Clarification in the sense that sometimes I am unable to understand the dislike of analyzes, so I recommend adding the dislike of videos to fully clarify the point of learning more Switched from [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) Because I am looking for the best, fastest and least expensive Review Source VR Verified Reviewer Senior SEO Executive Internet Used the software for: 2+ years ### "Best Analytics Tool on the Planet" August 7, 2019 5.0 Overall, the Tool is just amazing and it provides a lot of valuable insights! Pros I just love Google Analytics Tool and as a Business Owner & Webmaster, we can't work without it! The best part of using Google Analytics is- 1. It's Free 2. It tracks each and everything on your website and tracks some of the metrics which are exclusive! 3. It provides a lot of valuable reports, like cohorts, audiences, retention, etc. All these reports provide immense value Cons \- Setting up tracking for e-commerce is tricky in Google Tag Manager - It starts to sample data after a certain threshold of traffic. Review Source JS Jacob S. Operations Director Religious Institutions Used the software for: 2+ years ### "Unmatched after all these years" July 20, 2021 5.0 Google Analytics is a rock-solid tool for tracking metrics across web properties. No matter how simple or complex your needs are, Analytics will equip you with an abundance of valuable data to inform your decision-making. Pros Google Analytics is one of the pioneers of web data tracking. The thoroughness of their reports has always been an asset, and I love to look at Analytics' comparative data and behavior flow tracking. Cons The interface is constantly evolving, to the point where it feels like Google is changing the way things operate too frequently. Review Source VR Verified Reviewer Paid Search Account Manager Marketing and Advertising Used the software for: 2+ years ### "Detailed insights into site activity " February 18, 2021 5.0 Overall analytics has helped me carry out my role effectively, by allowing me to scrutinise data in clients sites easily. Pros Google analytics gives me all the information I need when reviewing clients accounts. It breaks down data on granular scale and allows you to interact with it however you like. Without Analytics I would not be able to do my job, marketing on Google. Cons For someone with poor technical knowledge it can be difficult to install the cording to get the analytics account set up initially. It can also be difficult to navigate at first due to the vast expanse of features and viewable data. Review Source AR Alexis R. Press & Development Intern Non-Profit Organization Management Used the software for: 1-2 years ### "Very Supplementary with Google Ads!" May 12, 2019 5.0 My experience with Google Analytics has been good thus far and I would highly recommend for anyone who uses Google Ads to also give Analytics a try as it may help them learn more about the performance of their ads! Our organization benefitted a lot from being able to see our performance. Pros Our nonprofit organization utilizes Google Ads to spread awareness and advertise our mission. To measure our successes with our Ads, Google Analytics is great to use as it is already integrated with Google Ads as well. Through Google Analytics, we are able to get in-depth information about how well our ads are performing and much more such as the demographics that we appeal to, our conversion rates, as well as how long people stay in our website and what pages they tend to go on. This information and data is very helpful in planning how to execute our ads. Cons What I liked the least about Google Analytics is that while the data is presented very well on the website, it can be a little hard to understand the data when it is downloaded as a PDF report. I would really like for updates in the future where it is easier to analyze the data that Google Analytics provides on the PDF version. Review Source VR Verified Reviewer SEO Marketing and Advertising Used the software for: 2+ years ### "Google Analytics " October 31, 2019 4.0 Pros As a blogger google analytics is my must have tool to read out details of my website.so I can know more about my audience analyze them and know my target. the real time analysis feature helped me know what my visitors are looking for, I think its good tool to know more about your visitors and learn what they are searching for, it’s so helpful my life goes easy with google analytics thanks google. Cons I Just Love it because its help to improve my business i just follow how much time people spend time on my website and what they want and many more things so i just love this Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.