# Page 5 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 5 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 101-125 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AS Adam S. Founder Marketing and Advertising Used the software for: 2+ years ### "Decent data analysis and reporting solution." June 11, 2024 5.0 Overall, I find the experience in general to be fluid once you understand the technical aspects of using it. It saves time that would have been spent in manual reporting. Also, it gives a birds-eye view of the marketing performance of the business. Pros What I like about Google Analytics is the wide array of metrics used to track the performance of both Ad campaigns and SEO performance. Being able to more accurately follow customers' behavior permits better data-driven decision-making. Cons I think at the start, it can be somewhat of a learning curve. It's not as simple or straightforward as some of the other software in the Google Business Suite. Maybe the user experience could be simplified a bit further. Their customer support is generally top-notch, but on certain occasions when they are short-staffed, the agents they put in contact with to solve the query were even less knowledgeable than me. Review Source AC Andy C. Digital Marketing Executive Primary/Secondary Education Used the software for: Less than 6 months ### "Only for heavy usage" August 15, 2024 4.0 Pros Better data collection limits in comparison with other version. Cons The price is off putting for a lot of businesses. Review Source BAF Bogdan Alexandu F. Stock Manager Automotive Used the software for: 2+ years ### "Google Analytics 360" June 24, 2024 5.0 For me, Google Analytics is one of the best tool to track websites traffic. The fact that is free is a huge bonus and because is from Google gives some trust in the metrics it shows. Pros The most I liked the demographic data Google Analytics 360 offers. Because we have many sales online too following the metrics from any campaigs give me some good insights. Connecting the website was very easy and didnt need any help from tech guys. The interface is easy to use and getting/exporting reports is fast. Cons I can't say there are cons for Google Analytics. Review Source SKD Sanjib Kumar D. Review Computer Networking Used the software for: 6-12 months ### "Google Analytics 360, part of the Google Marketing Platform, is an enterprise-level analytics solution designed for large organizations" June 11, 2024 5.0 My overall experience with Google Analytics 360 has been largely positive, especially due to its advanced capabilities and deep integration with the Google ecosystem. The platform's ability to provide detailed, unsampled reports and custom funnels offers valuable insights into user behavior and marketing performance. Pros What I liked most about Google Analytics 360 is its robust integration capabilities, particularly with other Google services like Google Ads, Google BigQuery, and Google Optimize. This integration enables a comprehensive view of marketing performance across various channels and allows for more sophisticated data analysis and attribution modeling. Cons What I liked least about Google Analytics 360 is its high cost, which can be prohibitively expensive for smaller businesses and organizations. Additionally, the advanced features and integration capabilities come with a steep learning curve, requiring dedicated resources and expertise to fully leverage the platform's potential. This complexity can make it challenging for teams without specialized knowledge or support. Review Source OOE Omotayo Oluwapelumi E. Virtual Executive Assistant Retail Used the software for: Less than 6 months ### "Solves my website needs for traffic measurement" August 18, 2024 5.0 Google analytics helps me measure website performance and traffic Pros Integrating Google analytics into any website or application is straightfoward and I do like the fact that the tool is free to use Cons You need to be good at data reading before you can fully understand the tool data like traffic and the mobile application still miss features of that in the web app Review Source sR sharvin R. Digital Data Analyst Computer Hardware Used the software for: 2+ years ### "GA3 is the best" July 3, 2024 5.0 yes, helps in day2day analysis and monitoring. platform is friendly and easy to use Pros everything. the best tool ive used. easy to connect with different tools Cons being sunset eventho ga4 is not fully capable or replacing ga3. Review Source AATTAF S. Account Manager Computer Software Used the software for: 2+ years ### "Exploring the power of Google Analytics 360" May 30, 2024 5.0 Despite the learning curve and cost considerations, my overall experience with Google Analytics 360 has been highly positive. It has played a crucial role in driving informed decision-making and contributing to the growth of our startup. Pros The robust features of Google Analytics 360, especially its advanced segmentation and unsampled data access, have immensely helped us gain deeper insights into our customer behavior. The seamless integration with other marketing platforms and the dedicated support provided by Google have been invaluable for optimizing our strategies. Cons The initial learning curve of Google Analytics 360 can be challenging, especially for startups with limited time and resources. Additionally, the cost may pose a barrier for smaller companies. Review Source TS Tejaswi S. communication Telecommunications Used the software for: I used a free trial ### ""Comprehensive Analytics Tool with Powerful Reporting Capabilities"" July 3, 2024 5.0 We've had nothing but wonderful experiences with Google Analytics 360. We've been able to take action to satisfy our customers' expectations since it's provided us with all the insights we need to understand them. Pros powerful data management, insightful reporting, and easy connection with other Google tools. Cons The difficulty of configuring and setting up sophisticated features may be a disadvantage. Review Source AM Agapi M. Head of Marketing Marketing and Advertising Used the software for: 2+ years ### "One way selection " June 23, 2024 4.0 It is the tool to use when you run a webpage- from blog to e-shop. It is reliable, it could just be a bit more user friendly. Pros Good insights, tools to create customised reports Cons Complicated interface, so basic insights are almost hidden Review Source VR Verified Reviewer Digital Marketer Marketing and Advertising Used the software for: 1-2 years ### "Google Analytics 360 user experience" June 5, 2024 5.0 My overall experience with the software is good and very user-friendly. I have been using it for a while now, and I find it very convenient and highly informative. Pros The data provided by Google Analytics 360 is very detailed and explanatory. All the information provided by Google Analytics is very useful for tracking our overall website performance. Cons The overall experience with Google Analytics is very good. However, the main drawback I found in the interface is that everything is quite complicated to find as a new user. For instance, you have to edit every single metric and create a specific report template to compare or learn more about that metric. But with time, it becomes much easier to use. Review Source VR Verified Reviewer seo exutive Education Management Used the software for: Less than 6 months ### " Tracking Website Traffic and User Behavior" June 19, 2024 5.0 The platform offers flexibility in data collection, reporting, and dashboard customization, allowing businesses to tailor analytics solutions to their specific requirements. Pros Seamless integration with other Google Marketing Platform products like Google Ads and BigQuery, allowing for comprehensive data analysis and marketing optimization. Cons While Google Analytics 360 offers more advanced features, it can also be more complex to set up and use compared to the standard version. Users may require more technical expertise or training to fully utilize its capabilities. Review Source CE Charalyn E. Owner Computer Hardware Used the software for: 1-2 years ### "Great program " July 7, 2024 5.0 Pros It Really helps sort things out bfjsjaks fbfjdjd Cons It cannbe confusing at times if you dont know what's your doing Review Source Miguel G. Senior Web Designer Marketing and Advertising Used the software for: 1-2 years ### "Good Tool for Web Analytics" July 3, 2024 5.0 Pros A good tool for web analytics. the amount of data is valuable when you, as a developer, need to make design decisions. Cons Maybe it is a little complicated to use when you are not familiar with data tools. Review Source MD MIRKO D. AGENTE DI COMMERCIO Real Estate Used the software for: Less than 6 months ### "DIFFICOLTA A CAPIRE ALCUNI PASSAGGI" February 26, 2024 5.0 Pros PROBABILMENTE SE RIUSCISSI A CAPIRE LE DIVERSE FUNZIONI SAREBBE UNO STRUMENTO FANTASTICO PER LE COSE CHE PERMETTE DI VEDERE. Cons NON FACILE DA USARE E PROBABILMENTE IO NON SONO UNA CIMA IN INTUIZIONI INFORMATICHE MA BISOGNEREBBE AIUTARE CHI COME ME NON SMANETTA MOLTO IN QUESTO SETTORE. FINISCE CHE POI NON LO USO ANCHE SE MI PIACEREBBE MOLTO UTILIZZARLO Review Source VR Verified Reviewer Project Manager Fund-Raising Used the software for: 2+ years ### "Google Analytics 360" June 2, 2024 4.0 Overall I think this is a solid service, especially considering how easy it is to connect it to my WordPress website and Wufoo forms. Pros Used by most 3rd party forms and services that connect to my websites. Also it's free and integrates well with Google Ads. Cons Sometimes the reports aren't visually appealing to my customers. Review Source DWG Dave William G. Beauty Advisor Cosmetics Used the software for: 6-12 months ### "A Very Advanced Google Analytics" March 16, 2024 5.0 A very comprehensive and powerful analytics solution that provides valuable insights into user behavior, website performance, and marketing effectiveness. Like advance analytics capabilities, allowing business to delve deep into their data and gain actionable insights. Pros First it offers advanced analytics features with deeper insights into their data and It provides dedicated support and service level agreements to its customer. This ensures that business receive timely assistance and support from google team experts. It prioritize privacy and data security, providing business with peace of mind when it comes to handling sensitive customer data. Cons Although it offers higher data limits to minimize data sampling, there may still be instances where data sampling occurs, particularly when dealing with very large data sets. Review Source PD Paul D. Project Manager Transportation/Trucking/Railroad Used the software for: 1-2 years ### "“Google Analytics 360: Advanced Insights for Enterprise Growth”" March 18, 2024 5.0 I really like this product. It is a powerful tool for enterprise-level analytics, offering advanced features. Pros It offers many features such as increased data processing limits, custom funnels, advanced segmentation, and unsampled reports. Cons The 360 is more expensive and more complex and it also lacks some features. Switched from [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) I like the Google better it doesn’t freeze as much Review Source PS Piyush S. Business Development Executive Information Technology and Services Used the software for: I used a free trial ### " Comprehensive Analytics Powerhouse" March 19, 2024 4.0 Google Analytics 360 has been instrumental in driving our digital strategies, providing invaluable insights and facilitating data-driven decision-making. While initial challenges were present, the platform's power and flexibility ultimately outweigh any drawbacks. Pros Google Analytics 360 offers unparalleled depth in data analysis, allowing for granular insights into website performance, user behavior, and marketing effectiveness. Its customizable dashboards and robust reporting tools empower informed decision-making and optimization strategies. Additionally, the seamless integration with other Google Marketing Platform products enhances its utility. Cons Despite its extensive capabilities, the learning curve can be steep for beginners, requiring time and dedication to fully harness its potential. Additionally, the pricing may be prohibitive for smaller businesses, limiting access to its advanced features. Review Source EM Emily M. Senior Lifecycle Marketing Manager Computer Software Used the software for: 2+ years ### "Google Analytics 360 is essential for marketing analytics" June 26, 2024 5.0 Pros Google Analytics 360 covers all our essential requirements for web marketing analytics side. Cons Google Analytics 360 should be more effective in online user data analytics side. Review Source Ibrahim A. Engineering Intern Mechanical or Industrial Engineering Used the software for: 6-12 months ### "Google Analytics as an Intern" June 28, 2024 4.0 Pros provides a great oversight on business analytics to see what is working and what is not. Cons It could be more detailed and tailored towards each company's needs. Review Source AV Albert V. Manager Civil Engineering Used the software for: 1-2 years ### "know your users" June 14, 2024 5.0 First time after the website was done adding it to Google Analytics was the next thing to do. Knowing you get potential customers for your services is mandatory. Pros It has good features related to my website traffic. I can see the demographic of my visitors, the hours when they are accesing the website and many more. Also i can check my Ads campaigns performance and leads. Cons Really no cons for this, for a free product it offers many features. Review Source Olden F. Freelancer Writing and Editing Used the software for: 1-2 years ### "Google analytics 360: is a powerful tool that provides advanced analytics and reporting capabilities for businesses." May 24, 2024 5.0 My overall experience with Google analytics 360 has been positive. I have found the platform to be user friendly and intuitive, allowing me to easily track and analyze website traffic and user behavior. Pros What I like most about, Google analytics 360 is that it provides wide range of data tracking capabilities, allowing user to monitor website traffic, users behavior, conversions and more in real time. Cons The least I didn't like about Google analytics 360 is the high cost associated with the platform. Many users find the pricing to be prohibitive, especially for smaller businesses or organizations with limited budgets. Review Source AR Akif R. Digital Marketing Manager Hospitality Used the software for: 1-2 years ### ""Data Powerhouse: GA 360"" March 14, 2024 5.0 Google Analytics 360 offers robust insights into website traffic, user behavior, and conversions, empowering data-driven decision-making. Pros I liked Google Analytics 360's comprehensive data analysis capabilities, real-time insights, and robust reporting features for informed decision-making. Cons The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation. Reason for choosing Google Analytics 360 Google Analytics 360 offers robust features, advanced insights, and seamless integration, surpassing alternatives in functionality and value. Review Source VR Verified Reviewer Managing Director Internet Used the software for: 2+ years ### "Great and Insightful" June 7, 2024 5.0 Pros Live Tracking Easy to Understand Dashboard Cons nOTHING REALLY, I LOVE EVERYTHING ABOUT GOOGLE ANALYTICS Review Source DEM Divine Erica M. Employee Marketing and Advertising Used the software for: 1-2 years ### "Improvement" June 7, 2024 5.0 Pros With Google Analytics 360, it boosts and improves my marketing effort. Cons The least that I like is that there is limited data reporting. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.