# Page 59 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 59 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8093 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8093) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 59 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 1451-1475 of 8093 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VJ Viktoria J. Owner Information Technology and Services Used the software for: 2+ years ### "An amazing way to track website visitors" February 9, 2021 5.0 We use Google Analytics to track visitors and engagement on every website we ever built. Its basic functions are very easy to use, almost effortless, and it is easy to teach new members of the team how to use it in case they haven't before. Pros It is extremely easy to implement, and it starts working immediately, providing instant insight into your visitors. There is also a realtime dashboard which is where I spend a lot of time right after each of our webcomics is published. Cons Some metrics options are really hard to understand and they have recently urged us to upgrade to a new tracking system which revamped the menus completely making it almost impossible to find some of the views we had before. Also, they did not pull in the views data from the old tracking system which means that I have to switch between properties just to compare views between months. Review Source Bradley H. Head of Paid Search Marketing and Advertising Used the software for: 2+ years ### "Couldn’t live without it " February 20, 2021 5.0 Google analytics is easy to integrate and provides a lot of key information. Not to mention it’s free. It’s a must for all businesses who want to track their websites performance and beyond. Pros Acting as a paid media account manager for many clients, we couldn’t operate without Google analytics. Integration onto websites is simple and there is rarely any issues surrounding the efficiency of the data. It allows us to easily track and report on website and channel performance, along with seeing an in detail picture of how users interact with our websites. Cons There is a lack of support when it comes to Google analytics. As you get more advanced, you can run into discrepancy issues and there aren’t any contact details available to specifically discuss Analytics issues with a customer service team at Google. Review Source VR Verified Reviewer Senior Software Engineer Computer Software Used the software for: 2+ years ### "Google Analytics is the standard in the industry" March 12, 2019 5.0 Every company I have ever worked for has used Google Analytics that combined with the Google Tag Manager for ease of deployment Google sets the standard for the industry. Pros Eas of use and so many features. The way google analytics integrates seamlessly with so many applications it is easy to deploy and get up and running. Cons Overwhelming documentation. There support is through the community and their documentation. There is so much there you can get lost easily. Review Source CK Caleb K. Electrical Engineer Electrical/Electronic Manufacturing Used the software for: Less than 6 months ### "My 5-month experience with Google Analytics 360" November 16, 2023 5.0 Google Analytics 360 has revolutionized how I view data from a model perspective. It is worth an investment. Pros I like report personalization, customizable dashboards, and integration. Cons Integration is difficult when one is new to the platform. Review Source VR Verified Reviewer CEO Internet Used the software for: 2+ years ### "Very important analytics tool for any web page or web app" October 11, 2019 4.0 We are creating a rather large number of digital products and we implement Google Analytics as soon as we launch each web product so we better understand our target audience. Pros \- Links well with other Google products like Google Ads, Googles Search Console or Google Tag Manager - Very easy to set up and integrate - Has a lot of services and platforms that integrate Google Analytics natively - Allows to easily create reports and views Cons When you make changes to a report or goal it will only keep the history before the change, so multiple changes might make it difficult to accurately interpret the results Review Source DB Dhrubajyoti B. mnager Marketing and Advertising Used the software for: 2+ years ### "Google Analytics Best review" February 3, 2022 4.0 Pros i like the most that the division beteen every steps like dashboard, analytics, search engine etc. Eventually it is getting better day by day and recommended to those who uses any social media platform like youtube , blogger, wordpress, others etc. Cons i like the most that the division beteen every steps like dashboard, analytics, search engine etc. Eventually it is getting better day by day and recommended to those who uses any social media platform like youtube , blogger, wordpress, others etc. Review Source PB Paul B. Ecommerce Business Owner Retail Used the software for: 1-2 years ### "An amazing tool which can give you insights at a very granular level about your website" November 3, 2022 5.0 Pros I have been using Google analytics for over a year now, and I am so happy with the insights I get from it. If you want to know what is happening on your website, Google analytics is the best tool to use. It will give you insights at a very granular level about your website and how people are interacting with it. The insights are invaluable - they will help you make smarter decisions in terms of design, marketing, content and more! Cons Its free and there is nothing I can complaint about this tool. Review Source AG Akhil G. Supply chain analyst Information Services Used the software for: 1-2 years ### "Great tool for Data analytics" September 7, 2022 5.0 Great application overall. Really good when working with large amount of data. It's also very affordable and scalable. Pros It's very easy to use and user friendly which is expected from a Google tool. The data visualization feature is great for basic KPIs. Very affordable and easy to integrate with ohter Google applications Cons The application is sometimes very slow. Categorization can be improved. Its a a little tricky when it comes to custom reports. Review Source VR Verified Reviewer Front-End Specialist Marketing and Advertising Used the software for: 2+ years ### "The Standard in Analytics Software" March 22, 2019 5.0 I absolutely love Google Analytics. As a professional developer, I don't believe I've ever not been able to set up tracking for a custom data point, their API is extensive. Everyone should be using Google Analytics for their business/personal sites, no question. Pros You can track anything and everything in Google Analytics. It's fully customizable as well, so you can even track completely customized data points. You can filter out specific traffic and create custom views to see different data sets, add annotations to remind yourself why there is a dip or spike in data. The reporting is extremely thorough. Cons It has a pretty steep learning curve in terms of finding and knowing how to use the data. Most users will likely feel overwhelmed at first. Thankfully, Google does provide training for free, but it is pretty technical. Review Source Zain S. Social Media Marketing Architecture & Planning Used the software for: 2+ years ### "It Does The Job For You" March 30, 2020 5.0 It was a wonderful experience, I recommend it to everybody. Pros It is a very useful tool, we actually use it for SEO purpose and see which website has a better traffic after we have worked on keywords. It does a wonderful job, just like all other Google products and provide true data so we can properly target our market. Cons Not much for cons, Google may want to add some tools for better filtering of data, other than that, it is the best. Review Source Amit Kumar P. Drafter Construction Used the software for: 6-12 months ### "Google Analytics experience " April 26, 2024 4.0 Pros The thing I like the most about Google analytics is that it provides me high quality data analysis with appropriate information. Cons The only thing that is needed to be improved is the customer support of the Google analytics team as it takes to solve an issue. Review Source AM Abdulwahab M. IT Engineer Information Technology and Services Used the software for: 2+ years ### "Google Analytics 360 Review" July 22, 2022 5.0 Google Analytics is providing the best platform to analyze the company data for advertisement. as well as we are easy to download the report Pros To find the customer details like views on the business page and traffic on the business page Cons Nothing, Google Analytics is improving its platform day to day. so, no other comments for improvement. Review Source VR Verified Reviewer Owner Individual & Family Services Used the software for: 2+ years ### "Google Analytics has every feature you could need. Even if you will never learn them. " August 17, 2018 4.0 Very grateful for its existence, also intimidated and overwhelmed by everything there is. Pros What I like most about this is that it is free, and it provides me with tons of data. If there is something that I want to learn about my website, traffic, customers, chances are that Google Analytics has it. However, whether or not I will ever find that info is a different question. Google Analytics is always updating and changing to introduce more functionality. Cons Google Analytics can be incredibly difficult to use. There are so many features and functions. If you want to learn how to truly use GA, then you need to dedicate a significant amount of time to just learn how to navigate and use the platform. You may want to discover something about your website, like, the conversion rate from customers who clicked on a specific link from a campaign. That sounds like it should be simple. But, it can be pretty difficult to figure out how to find that info. You really have to know GA well, or know somebody who knows it well, to understand everything in there. I'm not at that size yet, so I have to use it on my own and try and learn. Review Source Jordan B. CEO Publishing Used the software for: 2+ years ### "Amazing product, though sometime hard to use " December 16, 2021 5.0 Pros Incredible user analytics for site owners. Cons Hard to use certain features like funnels and time on site tracking. Review Source CN Charles N. Consulting Director Information Technology and Services Used the software for: 2+ years ### "All in one analytics platform for any website" October 21, 2020 5.0 Google Analytics is a great platform to understand the user behavior of your site visitors and making SWAT analysis of your website in terms of traffic and develop strategies about increasing your traffic. Pros Best part of Google Analytics is you can integrate it with your website by means of copy pasting a line of code to your homepage. After that it immediately starts to provide real time analytics about the traffic of your website, gives extensive reports about the demographics of your site visitors in terms of location, gender, repeat rate, sort of device etc. Cons That would be great if there were real-time heat maps that shows how the visitors spent their time inside a specific page i.e. on which part of the page they spent time, which section they clicked on or highlighted etc. This way we could perform on page user experience optimizations. Review Source Sourav K. Administrator Higher Education Used the software for: 1-2 years ### "Tool every website should make use of" November 10, 2019 5.0 We were able to solve some major business obstacles like optimizing our various marketing funnels and advertisement campaigns based on the data we got from this tool, and this immensely helped us reduce our bounce rate and ad spend and also provide a better UX which ultimately resulted into more conversions. Pros Google has some of the best user tracking tools in the world and when they have an website traffic analytics tool its bound to be awesome and it is. Google Analytics is the first 3rd party service we put on our and our client's websites. It becomes extremely easy to track the source of your website traffic and the bounce rate of various pages. For a marketing company like ours, this information is pure gold as we are able to realign our marketing funnels, our SEO, SMO and content strategies based on the data we get from this tool, and all of this is for free which is unbelievable. Cons Though this is an excellent tool, it does have some major limitations which is understandable considering its a free product. It will not give you heat maps of mouse clicks of the pages users have visited and neither will it give in depth report about the user's behavior on the site. For those you need to have a paid service like Hotjar. And the entire dashboard of Google Analytics could be quite intimidating at first, it will take quite some time to get used to all the nooks and corners of this application. Review Source sB s B. software developer Information Technology and Services Used the software for: 6-12 months ### "Review about Google Analytics 360" January 1, 2023 5.0 The software interfaces easily with other video analysis applications and is simple to use. It is user-friendly because of its simple integration. Furthermore, sharing reports with potential investors is quite simple when they are exported. Pros I appreciate that there is little to no fee for small enterprises. Undoubtedly a fantastic technique to monitor the click-through rate of your business. The total quantity of data that GA has access to, including useful marketing and business data, is crucial. Cons Nothing comes to mind because Google has already thought of everything to make web analytics simple and understandable. In essence, it fails to provide insight into the context of users and fails to explain why consumers act the way they do. Review Source VR Verified Reviewer Used the software for: 2+ years ### "Easy to learn, hard to master" December 14, 2018 4.0 Pros Understanding how people reach out websites, landing pages, white papers, sign up page is key to creating a sales and marketing program that will improve over time. Google Anàytics gives you a powerful tool that can be used in simple easy-to-set-up mode or you can go deep and track everything you could imagine. It’s easy to generate reports and share information just as it’s easy to collaborate and have multiple users managing the system at once. It can be a bit intimidating at first but it’s easy enough to learn. Mastering it on the other hand is an art. Cons For non-tech people it can be a little confusing and overwhelming at first but there are great tutorials and lessons online for you to learn, plus Google has all kinds of courses and certifications to get your skills leveled up. Review Source Garrick M. Attorney Law Practice Used the software for: 2+ years ### "Free and too good to replace" May 4, 2021 5.0 It allowed me to capture and build a strong law practice by learning where and how we were acquiring our web traffic and allowed us to deploy our marketing budget to keep this going. Pros It is free and it provides a ton of insight into your website. They provide a lot of modules to learn how to get the most out of this product. Cons I recognize that it is large and it is intimidating, but if you watch videos on YouTube you can make use of this awesome free tool. Review Source Sam G. Digital Marketing Manager Internet Used the software for: 1-2 years ### "An absolute must for any website" September 22, 2015 5.0 Google Analytics is a tool that I use daily - checking in first thing in the morning to see the status of a number of website. I find it very useful when drilling down to understand whether traffic/conversions has increased or indeed fallen, allowing me to further investigate possible causes using a number of dimensions. Analytics is completely free (although I believe you can pay for the premium version), so it's a no-brainer. Several users can be added to any one account, with various levels of access to ensure your users only have access to what they need ton use. I would also recommend adding filters to your properties in order to filter out spam visits as well as IP filters to prevent traffic from your business from skewing the results. Pros Easy to use lots of support documents to help set up & manage your account It's free! Can be associated with your Search Console account to pull in additional data Lots of ways to track website performance across a number of dimensions & metrics Cons You can no longer access all information regarding the keywords that user searched for when they visited your website Review Source Ina M. freelancer Information Technology and Services Used the software for: 6-12 months ### "Google Analytics 360 is a great suite of tools" December 28, 2022 5.0 I especially like the simplicity and ease of use, which is essential in today's fast-paced environment. Pros In my opinion Google Analytics 360 is becoming a standard for any and all types of businesses, from startups to enterprises. It is a one stop shop for any data you want or need! Cons the cons could be reports and integrations Review Source Muhammad A. Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Basically a utility at this point. " April 10, 2021 5.0 Great tool & service. Can't work without it. Just don't ruin it with GA4 like you're doing now. Pros What else can one say, it's Google Analytics. No self respecting online marketer can have a marketing stack without this tool. And what a tool it is. There's a reason it doesn't have any major competitors in sight because its just that good. Plus how do you compete with free?? Cons Some features are a little bit overcomplicated than necessary. And while the GA Universal is fantastic, the newer GA4 is taking away a bit too many features and not giving enough in exchange to make us switch over. Alternatives considered [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Reason for choosing Google Analytics 360 Free Review Source VR Verified Reviewer Founder Online Media Used the software for: 2+ years ### "Gold Standard for Web Analytics" April 26, 2019 5.0 Pros If you have a website, you absolutely need to be running Google Analytics. It gives valuable insight into where user traffic is coming from, where it's going, how long it lasts... basically everything you need to fine-tune user experience on your website. Cons When you first use it, you may have difficulty working your way around the product. However, Google has plenty of resources to help you in your user journey. Review Source VR Verified Reviewer Marketing Director Real Estate Used the software for: 2+ years ### "Great software to gain insight " September 24, 2019 5.0 The problem I am solving with google Analytics is knowing my quantity and source of traffic. Pros I love being able to easily track my campaign effectiveness, and the traffic I am receiving from each campaign. Cons Although I know there is a professional version that does this, it's very expensive. Since we have an organization with multiple locations, it would be helpful if I could group and/or roll up some of the results into one report. Review Source JJ Joel J. Freelancer Writing and Editing Used the software for: 6-12 months ### "A Review for Google Analytics 360 " January 11, 2022 5.0 Google Analytics 360 has positively transformed my freelance career and improved traffic and conversion rate on my website. It has been an important momentum for the growth of my freelance career, as a writer. Pros Google Analytics has many pros that make it ideal for almost all business solutions. First, it provides me with a critical analysis of my website, enabling me to analyze customer characteristics, consumer behaviours, and their activities online. I like this software because it provides a comprehensive consumer analysis that helps my freelance businesses to grow by increasing my web insights that enable my brand perfectly. Finally, I love this software because it provides a list of customers based on categories such as purchases and online behaviours, or preferences. It is one of the strongest analytic tools in the world. Cons It might be a bit expensive for small business ventures with low revenue. Annual subscription for the most basic package since it costs about $150,000 per year. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.