# Page 6 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 6 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 6 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 126-150 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Luis F. Co Founder Marketing and Advertising Used the software for: 2+ years ### "Business Analytics at Scale" October 19, 2023 5.0 Pros Google Analytics 360 is almost the industry standard. You know that you can rely on Google and that everybody will understand your data and visualizations. Data connectors are available for every tool and usage is battle tested. Cons The pricing is steep. Sometimes it can be hard to scale to 360 from the free account. Review Source AA Akshay A. Software Review Computer Software Used the software for: 2+ years ### "Software Review " February 17, 2024 5.0 ''It's an essential analytics platform for businesses operating online. It includes practically everything, from processing massive volumes of data to deep product integration to the integration of different channels, such as Sales Force and Adwords." Pros Google Analytics 360 is simple to set up and operate. You won't find many essential functions for monitoring, controlling, and obtaining insights anywhere else. Using plugins, it's far simpler to implement with alternative providers like WordPress. Cons There isn't much capability for segmentation and advanced analysis. Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic. Sampling data is still another major problem. Review Source MJA Md Jainal A. Safety and security officer Transportation/Trucking/Railroad Used the software for: 1-2 years ### "Best analytical tools to use." June 23, 2024 5.0 I feel it's a best tool to use for website analysis. Pros The dashboard I like mostly because it's give me the customers summary easier then other tools. Cons I like almost all the options as it's a good analytical tools. Review Source PB Piotr B. Digital Marketing Specialist Leisure, Travel & Tourism Used the software for: 2+ years ### "A powerful and complex tool to track website and apps performance" March 11, 2024 4.0 Good experience overall, however, I spent a lot of time learning the tool and I'd say I'm pretty advanced. Some people might be overwhelmed by the number of options the tool offers and Google is not super helpful with the support. Pros I like the range of metrics and dimensions that Google Analytics covers. It is easy to implement on the website, however, you need development resources to do it. However, it's probably the best tool you can get to track web and app performance. Cons I'm not the biggest fan of the latest changes on the platform and how different is GA4 from UA. However, I appreciate that GA4 is more powerful than UA and also more accurate, so it's a change for good. However, the resources, courses and communication about changes could be better. Also, you can expect that the metrics are 100% accurate due to privacy restrictions. Review Source Sonia T. Jefa de UTP Primary/Secondary Education Used the software for: 6-12 months ### "Muy buena herramienta " January 30, 2024 5.0 Mi experiencia ha sido exitosa, ya que ha ayudado a nuestra organización a tomar decisiones claras y en base a datos objetivos. Nos ha ayudado a hacer un monitoreo y seguimiento constante de nuestros objetivos mediante la medición constante. Pros 1\. tener datos actualizados para la toma de decisiones. 2. mantener un monitoreo de los objetivos de la organización. 3. Presenta informes claros y eficientes. Cons La interfaz es de acceso es un tanto compleja de usar, hay que revisar tutoriales y/o realizar el curso básico de uso de Google Analytics 360. Review Source Samuel I. CEO and Founder Internet Used the software for: 2+ years ### "Effective Analytics with ease of setup." May 19, 2024 5.0 Google Analytics have been generally effective to provide insights about your websites and the users and visitors. It is an instrument to identify what needs to be changed and improved on your website. Pros Ease of setup. Insight generation. Free of charge. Real time traffic information Cons You only have information about users region and not the main area. No access to raw data. No customer support Alternatives considered [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) Reason for choosing Google Analytics 360 Free of charge. Ease of setup. Real time analytics. Review Source KB Khalil B. Marketer Market Research Used the software for: 1-2 years ### "Honest" May 18, 2023 4.0 Google Analytics 360 have solved a range of my business problems, including understanding website performance, identifying audience segments, optimizing marketing campaigns, improving user experience, and making data-driven decisions. Pros i like overall using Google Analytics 360 include advanced features, scalability, integration with other Google marketing tools, customization options, and dedicated support from Google. This can provide businesses with a more comprehensive and customizable view of their website and marketing performance, leading to better decision-making and improved business outcomes. Cons One potential negative point of using Google Analytics 360 is the cost. It is a premium version of Google Analytics and can be significantly more expensive than the free version. This may make it less accessible for smaller businesses or those with limited budgets. Additionally, some users may find the platform to be complex and require specialized expertise to fully utilize its advanced features. However, Google provides dedicated support to help users make the most of the platform. Review Source CB Chandradhwaj B. Fund manager Venture Capital & Private Equity Used the software for: Less than 6 months ### "Uncover the perfect software solutions " May 18, 2023 4.0 The benefits of Google Analytics in trading include the ability to track and analyze website traffic, understand user behavior and engagement, evaluate the effectiveness of marketing campaigns, identify conversion patterns, and make data-driven decisions to optimize trading strategies and improve overall performance. Pros Google Analytics provides comprehensive data analysis, a user-friendly interface, integration with other Google Marketing Platform tools, a free version option, advanced features and customization, scalability, community support, and continuous updates, making it a powerful and versatile analytics platform for businesses of all sizes. Cons Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting capabilities, and concerns regarding data privacy and ownership. Alternatives considered [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Reason for choosing Google Analytics 360 Google ecosystem & visualisation Review Source TW Thomas W. Technology Specialist E-Learning Used the software for: 2+ years ### "A reporting and analytics tool for all your needs!" February 25, 2024 5.0 We have quickly adopted Google Analytics 360 into all of our websites for tracking the performance of our webpages and marketing efforts. It has become an invaluable resource in determining what is working and what to change when creating content. Pros We love how robust the analytics and reports are. We are able to easily see which blogs and pages are performing well and how they are being accessed (which devices and browsers were used). Cons There is a learning curve and a fair amount of set up time to get started with Google Analytics 360. You can definitely just turn it on and connect it to your website and leave it to its own devices. But to really get the benefit of its various features you have to plan and set up the tracking specifically for your needs. Review Source AO Aziz O. Co-Founder Computer Software Used the software for: 6-12 months ### "Google Analytics 360 Review" June 20, 2024 5.0 My overall experience with Google Analytics 360 is positive. Pros It was useful in visualizing our data and has gained a very important place in our business in terms of accelerating the workflow. Cons Content can be visually enriched and faster responses can be made regarding customer experience feedback. Review Source VR Verified Reviewer Systems analyst Hospitality Used the software for: 6-12 months ### "Operating model measures " April 13, 2024 5.0 Inventory control flow charting and queueing theory can be achieved at the target performance threshold for validation and number crunching when doing bill outs and exceptions reports Pros Hiring managers use Google Analytics for talent retention, rewards and recognition ,nurture and enable culture in risk mitigation Cons Text to speech pattern recognition,prediction model reliability on increasing datapoints Review Source VR Verified Reviewer CEO E-Learning Used the software for: Less than 6 months ### "Good Analytics Software From Google" June 6, 2024 5.0 I liked the software quite a bit. It is best used for people with some data analytics experience already. There is other software out there if you are really looking for the simplicity. Pros Nice integration with other Google services. Good value for money when starting out. Lot's of support because it is Google. Cons Can be a bit confusing when initially starting because of its many integration. Review Source TA Turan A. IT Admin Automotive Used the software for: Less than 6 months ### "Website Traffic Analysis?" July 30, 2023 5.0 Such a high level of service to users is excellent for a service that scans millions of websites a day and offers content to us. Fast, easy, understandable, high performance and high quality.The management panel has a structure that offers comfort to people from all groups. You can access and manage from anywhere online. Pros Google Analytics 360 is one of the services provided by Google free of charge to all individual and professional users. It is one of the best services provided by a powerful company like Google. Thanks to its strong infrastructure, it produces strong results in reporting, analysis and data control.Its design has been modernized with the users in mind, it has all the tools and plugins you may need, and it has a structure that brings fast results. It provides powerful presentations that can analyze the user behaviors you will need especially on your websites, provide traffic control, and analyze data up to demographic structure. Cons Integration takes a long time at first. However, after making the necessary configuration of the connections, it provides a much easier and simpler management. There is nothing that we can report as a negative or a problem. Reason for choosing Google Analytics 360 You can access all the reporting and analysis data you may need.There is a fast and easy adaptation process.It offers any kind of analysis you may need.Ideal for those serving in the agency or marketing industry.You can achieve maximum results with minimum resources and costs.It has a structure applicable to every region and geography.You can use a mobile or desktop application. Review Source Deannna L. Professional Freelancer Wholesale Used the software for: 1-2 years ### "A Buisness must have!!" December 28, 2023 5.0 I was amazed when I was introduced to this software. It helped me improve my website. I was able to come up with a new marketing strategy and now I’m making a higher profit margin thanks to this software. Pros I love how I can get an insight on how well my website is performing thanks to this software. I was lost until I was introduced. Cons What I liked least about this software is I don’t know how I survived this long without it. Review Source BS Bruno S. Copywriter Marketing and Advertising Used the software for: 2+ years ### "Google Analytics: l'importanza dei dati per la tua azienda" October 31, 2023 5.0 Assolutamente positiva, grazie a Google Analytics il lavoro di gestione è molto più semplificato e ottimale nelle sue componenti. Pros Google Analytics è un software che riesce ad essere facilmente integrato alla propria attività di gestione e management; intuitivo, semplice da utilizzare e adatto a ogni scopo, garantisce una ricerca valida e completa, attraverso dati che derivano da segmenti demografici, geografici, appartenenti a specifici browser e dispositivi. Cons Nell'aggiornamento a Google Analytics 4.0, pur con la configurazione completa, non tutti i dati sono stati trasmessi correttamente. Review Source eQ elisa Q. Marketing web designer Marketing and Advertising Used the software for: 2+ years ### "Fondamentale per ogni web designer" March 17, 2024 3.0 direi una buona esperienza, nel complesso è una versione "avanzata" di google analytics base. Mi da una visione più completa, potendo così migliorare il sito. dando ai clienti un report esaustivo del loro andamento. Pros Rappresenta un passo avanti significativo rispetto alla versione gratuita. Offre anche integrazioni avanzate con altri strumenti di marketing di Google, come Google Ads e DoubleClick, consentendoci di avere una visione più completa delle nostre campagne pubblicitarie e migliorare la nostra efficacia nel raggiungere il nostro pubblico di riferimento. Cons se non si è del settore può risultare complicato, e agli inizi può andar bene la versione gratuita, saranno meno complete ma comunque efficaci. L'utilizzo solo per siti particolari, che hanno bisogno di più attenzioni Alternatives considered [Dealfront](https://www.capterra.com/p/154835/Leadfeeder/) Reason for choosing Google Analytics 360 per la fiducia, uso i prodotti google da anni. Quindi ho deciso di affidarmi a lui. Inoltre utilizzato tag manager e search console l'integrazione sarebbe stata più facile. Review Source RT Ryan T. Head Of Integrated Search And Data Performance Marketing and Advertising Used the software for: 6-12 months ### "For Enterprizes Of Exceptional Size " November 16, 2023 5.0 We've had the opportunity to support companies already using GA360 and set up new instances for companies looking to get started. The data, details, and customization built on a a platform similar enough to other Google products makes getting started and adopting this software easy. Pros For massive data driven and digital first businesses - Google 360 is a boon. The most important part of it's platform isn't it's data but the familiarity new staff have with Google's other products - which makes staffing and training much easier than competitors. Cons The price is extreme and should only be considered when Google's other tools completely and no longer meet the needs of the business. For many C-suite staff the granularity and complexity won't be required. Alternatives considered [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[Tableau](https://www.capterra.com/p/208764/Tableau/) Reason for choosing Google Analytics 360 Ease of use and future staff training are major consideration factors. Switched from [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[Tableau](https://www.capterra.com/p/208764/Tableau/) Media integration with other key Google Marketing products was a huge selling point for GA360. Review Source VR Verified Reviewer Unleashing Brands Amplifying Reach and Captivating Audiences Computer Games Used the software for: 2+ years ### "Make the best decision based on data" July 31, 2023 5.0 is the best decision based on data for me Pros Processes and analyzes data faster, reducing the possibility of data sampling. This ensures more accurate and detailed insights, especially for high traffic websites Cons The negative thing, in my opinion, is the price of the service is a bit high Review Source Georgios M. Owner Events Services Used the software for: Less than 6 months ### "A diamond in our life " July 5, 2024 4.0 Pros Capability to see efforts on web Not useless ads Easy to see the “peek” of client timing Cons Not easy for new comers Not support (A little web knowledge is required) Review Source Fabrizio M. Ethical hacking Internet Used the software for: 1-2 years ### "Google analytics 360 perfetto ma..." January 10, 2024 5.0 La mia esperienza complessiva con google analystics 360 è totalmente positiva, è fondamentale l'implementazione di google analytics 360 nel sito web, fornisce report completi per quanto riguarda i dati i visitatori, modificando a sua volta il sito rendendolo responsive per tutti i dispositivi mobili, con l'utilizzo delle @mediaquey grazie a Google Analytics 360 posso far si che venga visualizzato senza errori su tutti i dispositivi Pros Di google analystics 360 mi è piaciuto molto il fatto che nella visualizzazione dei visitatori su alcune pagine specifiche del sito web, siano riportate posizione e dispositivo utilizzato per la visualizzazione della pagina corrente. I report sono molto accurati, se si presenta una pagina che non è stata indicizzata correttamente viene trovata subito una soluzione per la risoluzione del problema, sono suggerimenti per garantire la perfetta visualizzazione per i device mobili beh che dire continuate così👍 Cons di google analystics 360 mi è piaciuto di meno il fatto che pur avendo integrato correttamente lo script, continuava a darmi errore dicendo che la pagina non riceveva instruzioni, ho dovuto riscrivere il codice e vedere se era correttamente collegato con google analystics 360, i report per la visualizzazione delle persone che usano una VPN va rivisto tante volte capita che vengono visualizzati dall'estero e non mi viene riportato l'utilizzo della VPN, ho provato io stesso a usare una famosa VPN collegandomi in una posizione estera, non mi è stato riconosciuto che viaggiavo sui nodi tor Alternatives considered [Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/) Reason for choosing Google Analytics 360 Ho scelto Google Analystics 360 perchè risulta facile l'implementazione nel sito web, ed e molto accurato nel report dei dati Review Source Ruth M. Metal Sheet Fabricator Machinery Used the software for: 2+ years ### "Accurate insights for clarity and understanding of customers. " November 14, 2023 5.0 Google Analytics 360 has been a profitable product for us allowing us to keep making informed decisions on how to give our customers the best services and products based on actual customer data analysis. It helps us to understand how our customers are relating with our services and products and from then, we are able to improve on the services so as to meet their expectations. Pros Google Analytics 360 works seamlessly with other products that we use and this makes it easy for us to collect customer data from all these products. It offers very advanced analytics tools which allows us to run deep analysis and discover very useful insights from the customer data which helps us gain clear understanding of our customers. The reports are easy to read and understand and the user-friendly dashboard makes it even more easy to visualize them. Cons There is nothing that i like least about Google Analytics 360 since everything has been so productive. Review Source Sai R. Client Project Manager Internet Used the software for: 2+ years ### "Best Analytical Platform " July 28, 2023 5.0 No other platform honestly compares to Google Analytics Pros Google Analytics 360 is the best platform for tracking marketing performance, product analytics, and monitoring KPIs. Cons Everything is perfect with Google Analytics, there are no issues Switched from [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Google Analytics is the industry leader and the standard Review Source Prince C. Marketing Specialist Marketing and Advertising Used the software for: 1-2 years ### "Google Analytics 360 unleashes the power of data" June 20, 2023 4.0 I would say it's been great using Google Analytics 360. Its robust analytics capabilities have helped us in making data driven decisions. Pros I personally have several aspects I like about Google Analytics 360. It has advanced analytics capabilities. It offers robust reporting and data visualization capabilities. Cons I personally think the platform is a little bit limited when it comes to customization. Alternatives considered [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Reason for choosing Google Analytics 360 It has a strong user community and it's great when it comes to scalability and performance. Review Source Younew F. Sécurité incendie Security and Investigations Used the software for: 2+ years ### "manage and manage databases on your mobile" October 18, 2023 5.0 My experience in using Google Analytics 360. Many thanks to this application and how to preserve every and any file related to your phone. Pros The benefits that I liked about Google Analytics 360 are the easy and convenient way to manage all files on Google from my phone. Cons The most valuable moments are finding old files and not losing anything Review Source BO Bernard O. Art illustrator Arts and Crafts Used the software for: Less than 6 months ### "Pros and Cons of Google Analytics 360" May 23, 2023 4.0 Pros It is easy to use. Plus, it can handle large volumes of data and can efficiently process and analyze massive datasets. Cons The cost. The cost may be prohibitive for smaller businesses or those with limited budgets. It's not great for small businesses. 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