# Page 62 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 62 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8092 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8092) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 62 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 1526-1550 of 8092 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Marketing Technologist/Campaign Manager Apparel & Fashion Used the software for: 2+ years ### "Classic tool for universal analytics" April 9, 2019 5.0 Pros Google Analytics establishes baseline KPIs for all digital tracking across the web. I most like its robust logging capabilities of data without revealing specific user data to the data analyst - it truly is the baseline for understanding web behavior. Cons I do not like the way it tries to identify new users/unique users. There are multiple bugs with this and this is a vital KPI in most organizations. Review Source SM Sudipta M. LAW CONSULTANT Legal Services Used the software for: 6-12 months ### "Review about Google Analytics 360" August 13, 2022 5.0 In our firm, this tool was mostly utilised to find website problems when the websites were fairly large and often focused on e-commerce. With the help of this technology, we were able to collect an unlimited quantity of data, examine it, and provide precise suggestions about where there are still prospects for the customer or on the website. Without this solution, the client wouldn't have been able to manage their consumer data and wouldn't have been able to make confident and accurate strategic marketing decisions. 1. Unlimited and unsampled data 2.  Additional depictions of funnels Pros gives a representation of funnels gives you confidence by allowing unedited data. There are no restrictions on your aims and objectives when you hook up with other products like Google Optimize 360. Cons In general, I believe there is a lot you can accomplish with the tool, but since it is a Google product, there is little support, which I believe is a weakness of any platform stacks. There may be additional visual cues to distinguish between regular and 360-degree features. This would enable you to fully understand what the other, more advanced aspects are. Review Source GB Gina B. Marketing Manager E-Learning Used the software for: 2+ years ### "Happy user" December 6, 2021 5.0 I enjoy using google analytics and love that it deep dives so far into our business, and allows us to improve where we need to and where we are doing really well. Pros I like being able to see my analytics at a glance. Our entire team can easily use it. Cons It took some training to understand how to use some of the features (not really different from anything else though, so I cant really commit to this being a con.) Review Source VR Verified Reviewer marketing Marketing and Advertising Used the software for: 2+ years ### "real-time traffic analysis of your pages" November 15, 2019 5.0 professional and accurate analysis to deliver to my clients, which makes me look even more professional in my work presentations and proposals Pros data grouped in an understandable way, nothing complicated, real-time statistics are excellent to be able to show your client the behavior of your website Cons Only once I did not throw the data of the page I was analyzing, but I will not say that it has any against, spend the moment all right Review Source VR Verified Reviewer Responsable de operaciones Environmental Services Used the software for: 6-12 months ### "Como sacar las mejores conclusiones en función de tus datos" April 7, 2023 5.0 Pros Lo fácil que es de usar, todo muy visual y muy cómodo. Permite de una forma muy visual obtener conclusiones que te ayuden en tu planificación. Cons Por ponerle una pega, sería el precio. Es cuanto a los resultados obtenidos es muy similar al power bi de Microsoft que empleaba en mi anterior empresa. Alternatives considered [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Review Source VR Verified Reviewer CMIO Information Technology and Services Used the software for: 2+ years ### "A Powerful Tool If You Learn To Use It Completely" March 3, 2019 5.0 It has been an application, although powerful from the features it offers, something difficult to understand and use. The integration with tools such as Big Query allows a very good performance to obtain information from the databases and has several advanced functionalities, but it is an application that evidently involves a high learning curve with not very good documentation and information of the community, at least so far. connect it quickly to start using it. If what you want is to have a powerful tool for data analysis, it is a good alternative, as long as you can dedicate a good time to get to know the tool in depth. Pros Fundamentally the power of the tool in terms of the possibilities of analysis of information it provides and graphic resources. The integration with the database has not been a big problem and we were able to connect it quickly to start using it. Cons A great disadvantage that the application has is the difficulty of use. Find a high learning curve for which you should spend a lot of time if what you want is to make complex reports. The documentation is not very detailed therefore you end up resorting to the community to solve some inconventiente or understand in what way some functionality is used. Review Source MS Mohit S. Digital Marketing Information Technology and Services Used the software for: 2+ years ### "Best Tool For Tracking And Optimizing Websites" October 5, 2021 5.0 It is easy to know the audience interest and what they are looking in our website. The experience is good to operate the application for different clients. Pros The user behavior feature is so amazing which can provide many details and information regarding their activities. Cons The tool funnels can be simplified to understand easily for non technical individuals. Review Source CK Cameron K. Director of Development Individual & Family Services Used the software for: 6-12 months ### "Google Analytics works for you!" November 2, 2023 4.0 Pros Data collection and data points were superior to any other product we had tried. Cons Customer service left a little bit to be desired at times. Switched from [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Google Analytics was more cost effective. Review Source Lewis H. Head of ICT Music Used the software for: 2+ years ### "The standard for analytics" February 6, 2019 5.0 A free analytics tool that is so comprehensive I don't know why anyone else even bothers Pros It's hard to think of a reason why anyone would use anything else, at this point google pretty much owns search so it makes total sense to use their analytics platform to monitor your websites presence Cons It can be a bit (very) complicated to do anything more than just a basic setup, even for someone technical it is a bit daunting Review Source GA George A. Personal Stylist Retail Used the software for: 2+ years ### "Google Analytics is really the only way to go to track your earnings across the web!" October 9, 2019 5.0 Overall, I can't imagine keeping tabs on my earnings, traffic, and overall performance without Google Analytics. Pros I appreciate the ease of accessing my data. Particularly, on YouTube, it is the best way i've found to track my earnings across multiple flatforms, using Google Analytics. Cons I have found it challenging, at times, to adapt to updates...but nothing that would keep me from simply taking a simple free Google Analytics online course to get me up to speed. Alternatives considered [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) Reason for choosing Google Analytics 360 I simply was so accustomed to Google Analytics, in practice and aesthetically that is made no sense to choose SE Ranking over them. Review Source Nicole M. Public Relations Cosmetics Used the software for: I used a free trial ### "A good tool" July 21, 2022 5.0 So far very good, I'm satisfied. Pros It is easy to create and you can do what you need Cons I feel that I need to explore even more to give a negative review Switched from [Piwik PRO](https://www.capterra.com/p/150623/Piwik/) I'm trying other alternatives Review Source VR Verified Reviewer Digital Marketing Coordinator Information Technology and Services Used the software for: 2+ years ### "Great, free tool for any organzation looking to measure website & online engagement" May 3, 2019 4.0 Pros Great, free solution for organizations looking to get basic - advanced website performance metrics and stats. Cons Although great for some organizations, larger enterprises may want to look into Adobe Analytics for more robust and customizable reporting and support in regions where Google may be blocked. Support is extremely challenging, with many reps simply reading info from their help site. Review Source MK Murtaza K. Photograher Marketing and Advertising Used the software for: Less than 6 months ### "Feedback about Google Analytics 360" July 20, 2022 4.0 Google Analytics 360 is Professional based Data analysis application providing detail information's. This app tells the about the latest marketing trends regards product and services of different industries so a company or firm or a new startup can help the setup of their operations. This app can also be linked with other CRM,POS related software to show information regarding customers and their usage of products and services. It also can be used in collaboration with other google applications like video 360, Adsense, AdMob and AdWords etc. Over all its a good option for businesses. Pros Google Analytics is easy to use so i can recomend it to other because of its versatile UI and also applicable data. It also provide relevant data that can be used in to website and blogs etc. It provides details knowledge and data regards both the product/service and also about the customer and its market. The good thing is it is easy to install and it show my audience and traffic coming to my websites. Cons Though it is simple and easy to use but the charges and price for the application are a bit high. There are other free sources apps in the market serving the same issues. Sometime some options are very confusing and the first timers find it difficult to find it. Also since its from google but still sometimes the Support staff are not responding at all which is quite frustrating. Review Source VR Verified Reviewer Software Engineer Insurance Used the software for: 6-12 months ### "A Swiss army knife to understand costumer behavior" November 14, 2018 4.0 Think overall it's a tool that works and worth it's while, and happy were using it, and we now know what are costumers are looking for and what channel have the most gross. Pros This tool provide a lot of functionality to understand the user flow, stops, pit balls and time to purchase. This also with per channel (Twitter, Facebook, youtube, Yahoo and Google) analysis allow us to make conscious decisions on how to improve our flow and tests new features and improvements. The tool connect to Google cloud to make visual view of the data. Cons hard to build costume report sometimes, not a deal breaker but something to improve in the product. Also some classification for search terms from people accessing / found the site are not reviled. Review Source Jaime D. Digital Marketing Coordinator Entertainment Used the software for: 2+ years ### "Google Analytics" November 27, 2018 4.0 Pros I really like the mobile version. I can see how many people are viewing my website directly from my phone. I can create ad campaigns and publish them from my pocket. Cons I really don't like the paypal issue under referrals. I have since fixed it, but it is an unnecessary issue. Anytime someone makes a purchase using paypal, it shows that they were referred by paypal which destroys my insights. Review Source LM Lord M. Founder Apparel & Fashion Used the software for: 2+ years ### "Understanding your interactions" August 24, 2022 5.0 Pros It was very easy to set up and connect to our company email so that we get regular updates. Cons Most of it was learned on The fly and it wasn't until we worked directly with a customer service agent that we understood all of the benefits Review Source Chinonso C. Web Developer Information Technology and Services Used the software for: 2+ years ### "Google Analytics Review" April 17, 2021 5.0 Generally it is a wonderful app, which gives deep insight on how to study manage and understand how traffics get to your site. It is really helpful. Pros I Like the fact that I am able to see the geolocation of my customers, the state or region where my site is been targeted from. I also have been able to optimize my site for device usage as my Google Analytics showed that I had more traffics from device so I had to work on the speed for device usage. I enjoy using the real time feature which helps me to reduce the bounce rate for pages, and also work on my landing pages which users tend to access first. Cons For new users, the user interface for Google Analytics tends to be complicated when trying to navigate through the app to search for a particular option or activity. Review Source Peter H. Search Marketing Consultant Marketing and Advertising Used the software for: 2+ years ### "Solid Analytics software" October 24, 2019 4.0 Good and insightful platform, that does what it does. It's easy to use and to integrate on one's site - probably therefore it's the most used analytical platform out there! Pros \- Easy to use - Easy 3rd party integration - Insightful data - Fast and easy overviews - Good reporting options Cons \- Not able to add audiences at scale - Last click attribution as default - Not 100% accurate when linking multiple Google Ads accounts to one GA view Review Source LA Lokman A. Assistant E-commerce Consumer Goods Used the software for: 1-2 years ### "Meilleur outil de suivi pour les entreprises" March 13, 2023 5.0 Google Analytics 360 offre une solution complète de suivi et d'analyse de l'expérience utilisateur sur les différents canaux marketing, permettant de collecter et d'analyser des données en temps réel pour améliorer les performances des campagnes et de l'expérience utilisateur. Pros J'ai apprécié que Google Analytics soit facile à utiliser et me permette de suivre les performances de notre site web, de notre contenu et de notre audience. Les fonctionnalités avancées sont également très utiles pour moi en tant qu'utilisateur à grande échelle. Cons Personnellement, j'ai trouvé que le coût de l'abonnement à Google Analytics 360 était un peu élevé, ce qui pourrait être un inconvénient pour les petites entreprises comme la mienne. De plus, j'ai également trouvé l'interface assez complexe, ce qui a rendu la configuration et l'utilisation de l'outil un peu difficile pour les débutants. Review Source VR Verified Reviewer Computer Engineer Computer Software Used the software for: 2+ years ### "Effortless Analytics" July 10, 2019 5.0 Pros Analytics is very easy to install to website even on modern AMP pages. It has a lot of views and my teammates dealing with analytics get great insights. Cons Sometimes it can be complicated to find some features on the website. Sometimes there is some latency. An important disadvantage is that it Google Analytics cannot count users with tracking blockers, because it embeds client side software. Review Source VR Verified Reviewer Analyst Financial Services Used the software for: 2+ years ### "analyze about google analytics" April 11, 2020 5.0 with easy setup and implementation, I consider it the best analytics tool on the market today, especially when we relate paid media Pros Google analytics has been improving more and more with regard to integration with other paid media tools, such as apptracker, google ads and facebook. Cons the limited creation of goals on each property greatly reduces the possibility of analysis when we think about campaigns with larger funnels Review Source Steve G. Partner Account Manager Marketing and Advertising Used the software for: 2+ years ### "A Great Analytics Solution" September 20, 2018 5.0 It provides a lot of insight and data that I can use to help with attribution. Pros Google Analytics gets as granular as you want it to be. It has tons of features and you can spend a whole lot of time in there digging around finding data. It's fairly easy to navigate. Cons I wish it tracked users a little easier, but for a free program that's not much to complain about. It does require a bit of study to use though. Review Source VR Verified Reviewer Software Engineer Computer Software Used the software for: 2+ years ### "Easy to use tools and must have" February 16, 2021 5.0 Easy to use for a layman also. Allows me to make business decisions. Get insights about my users and their activity. Allows me to improve my product for them as well. Pros Easy to setup with my website, Easy to use after setup, Accurate analytics, real-time traffic, allows customization, interactive reports. Cons Customer support is bit slower, need to upgrade for a paid version for heavy traffic, some terminology used can be simplified. Review Source VR Verified Reviewer Corporate Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "The necessary standard " January 31, 2021 4.0 For a long time this has been the industry standard. While it does its job and provides the information you need it does not seem to care too much for modern UI. Pros Implementation is fairly easy. The GA code is copied and the software can be off collecting data fairly quickly. Cons The UI does not lead itself to be the most user friendly or intuitive software. There are lots of features, perhaps too many, and they overwhelm the UI. Review Source VR Verified Reviewer Prevention & Intervention Individual & Family Services Used the software for: 1-2 years ### "Check Your Relevance In the Online World Using Its Very Own Tool" December 10, 2019 4.0 I see the potential is there to take over the world but, Google, come on...really? WTF Pros The online god, Google, who, arguably is the internet, rules the kingdom when it comes to creating online software centered around navigating the nuances of its own internal system. Google Analytics is a tool for measuring your relevance within Google's internet. And that alone is about as awesome as anything is going to get ever. When mastered, Analytic's robust and exhaustive reporting is truly all you need to measure the breadth of your sites' worth in the holy land. Cons If you can actually master anything about this platform, right out of the box its so optimized with so much unclarity and dashboard that its hard to imagine even its very own creators understanding what in the world one is supposed to do with it....and forget poking around the help section, its about as useful as a Do-It-Yourself Emergency Room. 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