# Page 62 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 62 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8089 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8089) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 62 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 1526-1550 of 8089 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Sales Specialist and Client Success Specialist Computer Software Used the software for: 2+ years ### "Implementation is simple. Figures at a glance" March 6, 2019 5.0 We have implemented this for many clients. Simple enough to implement and the clients seem happy afterwards. Make it much easier to see your online presences through figures directly on your site. Pros Very simple to implement. Clients find it simple to use. Google has a large enough presence that support for it is good. Website/video views at a glances makes life much easier. Cons Pretty bare bones. Only does a few things but does them very, very well. Review Source SS Shreyansh S. MarkOps Associate Staffing and Recruiting Used the software for: 1-2 years ### "As good as inexpensive" August 25, 2022 5.0 Pros Overall, everything is good about this. From implementation to daily use, it doesn't fail to perform. Analytics are very on point and really stood out after internal testing. Cons There should be 'feature turn off' feature, so that we can disable the features that we don't use, resulting in a streamlined version of the tool. It is bulky and confusing even for long term users. A UX overhaul might be a solution. Review Source amina A. Managing Director Food Production Used the software for: 2+ years ### "Best Software for campaign management" November 4, 2021 5.0 Very Good Experience Pros tracking customers, daily site views, remarketing features, segmentation of site visitors by country. Cons Some advanced features need a specialist. If you dont have time to read about it. Review Source GP Goran P. Owner Wholesale Used the software for: 2+ years ### "Great tool for data analysis" August 3, 2022 5.0 Google Analytics allows us to review our data and analyze our data so to make better judgement calls on what products sell, advertise, etc... we track real time performance of our website pages, product pages, and returning customers in particular. Pros This product gives great insight into the analytics of our company online data. The functionality of Google Analytics 360 is great, and its easy to use. The insight into the data allows us to make real time decisions to improve. Cons At this time, the only thing I would like is that they include more how to videos and tutorials by professionals to help myself and team improve on our capabilities. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing Google Analytics 360 Google is the top contender and their tools are great. Plus we use other Google tools like Adwords for example. Review Source Joysurjya H. Content Manager and Marketeer Leisure, Travel & Tourism Used the software for: 1-2 years ### "The One Stop Shop for All Your Website Data" March 9, 2020 4.0 One of the first softwares that I started to learn when I began my digital marketing internship was Google Analytics. It took me a few days to sort of understand it and understand a website's data with its help. Ever since then, I always keep coming back to understand more and more. Anyone who knows anything about Search Engine Optimisation knows that this tool is one that you cannot ignore. Pros 1\. It shows accurately in real-time the number of visitors on any website. 2. It shows the keyword for which certain content ranks and does not rank. This way it becomes a lot easier to restructure and reword content to help it rank better. 3. It is directly integrated with Google Ads platform, making it extremely to track revenue through Google Ad Sense. Cons 1\. The software can be quite daunting for beginners. It has somewhat of a steep learning curve. 2. Creating new custom reports can be quite challenging. I mostly found it easier to use report templates which were already created by other users. Review Source Robert D. Owner Computer Software Used the software for: 2+ years ### "Google Analytics is the Industry Standard" October 9, 2019 4.0 Overall, it is an excellent tool to use to determine where web traffic is coming from. It is great for informing detailed data to help the owner find out their marketing strategy. I would recommend it to anyone who likes to look at data. Pros I love that Google Analytics provides detailed information based on site visits from organic and paid traffic. It also provides information based on bounce rates and other site pertinent stats. Any web master or owner needs to at least view Google Analytics to find out what their demographics are and where they are coming from. I love that Google Analytics provides other information such as keyword search tool and how long visitors are staying on the website. Cons There are several points I do not like about Google Analytics. 1. It only works if you post the code within the HTML of the website. So if someone does not know how to code, they have to find a tutorial on how to place it in. 2. Sometimes there is a delay in 'real-time' data. Some times it takes a little bit for the server to update. 3. If users have demographic information configured within their browser settings, Google Analytics won't catch it. Review Source LT Luis T. Business Consultant Management Consulting Used the software for: 2+ years ### "A must for every website owner" August 31, 2021 5.0 Pros It's a really complete tool, you have an incredible amount of data to work with, it's really helpful for business owners, marketers and developers, I personally do a little bit of everything so this tool by itself has really helped me make a lot of good business decisions. Cons Due to the sheer amount of tools that are available, it's really easy to get lost in all the options available so there is quite a learning curve to dominate the platform. Review Source AE Anna E. Designer Internet Used the software for: 2+ years ### "Ease of use once you get to know it" July 19, 2021 4.0 Pros Sales statistics are the most important for us to determine marketing campaigns Cons It has so many features that it take a lot of time to learn all the nooks and crannies. But once the steep learning curve is overcome, works like a breeze. Review Source 馃敭 Eugene M. Owner/Founder Marketing and Advertising Used the software for: 2+ years ### "Google analytics review " November 19, 2020 4.0 It can do a lot, but it can鈥檛 answer every question about data. Pros It鈥檚 easy to set up right out of the box. Cons It鈥檚 limited and businesses always outgrow google analytics. Alternatives considered [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Reason for choosing Google Analytics 360 Because it was free and had what I needed at the time. Review Source CA Carla A. SEO Link Builder Gambling & Casinos Used the software for: 2+ years ### "Google Analytics for beginners" January 9, 2021 5.0 Overall, after all these years Google Analytics has been a very useful tool in my SEO/Marketing career. If you want to learn more about analytics this is the tool I highly recommend for beginners. Pros For start-up websites/businesses, google analytics already can offer a lot of features that can be used for free. Very helpful for everyday tracking of traffic, campaigns, and marketing needs. Plus, for beginners who wants to learn google analytics they offer a lot of video tutorials and blogs that me, myself have tried and was able to use on my job as SEO. Cons For large traffic data I do not recommend using the free Google Analytics tool, because if you want to get accurate data you need to invest on it. Review Source Sonya I. Scientist Biotechnology Used the software for: 2+ years ### "Must have for website and marketing strategy" January 27, 2019 5.0 It's useful for monitoring website traffic as a part of a larger marketing strategy. Important to use source / campaign utm tracking tags to really make use of it. Data presentation is easier if it's properly integrated into a Google data analysis app that auto populates updated data. Pros Minimal setup for most websites. Simply link the tracking code to your site and let the data collect. Lots of useful data about customer acquisition, behavior, demographics, and more. Cons Difficult to filter junk traffic without complicated filtering parameters. Data isn't always presented in the most user friendly way. E-commerce tracking can be finicky to set up and keep running. Any of the less common data points are filtered away from view on free accounts and grouped together as "other" which significantly limits analysis. Review Source MV Mairina V. Gerente de Telecomunicaciones e Infraestructura Information Technology and Services Used the software for: 6-12 months ### "The best analysis tool for your websites and social networks!" February 25, 2019 5.0 The truth is that I do well with this tool for the functions that I apply on our website, it allows me to create campaigns, monitor them, measure the traffic that enters our page, and measure if marketing strategies have been effective. I recommend it 100%. Pros Do you need to know the analytics of your website? With google ana帽itycs it is possible to monitor your entire website, where you can know if your site is positioning, in which countries and if users keep visualizing your site or leave quickly. For me, the best tool to know how is direct, organic or inorganic traffic that enters your website. Through these metrics you can make decisions or apply strategies to achieve a good positioning of your website. Cons The only thing that does not seem practical for this great tool is that when you delete the account you lose the statistics or metrics that your site had and you must start again, it should have a history that when you place your site it recognizes it and allows you to extract previous data. The other thing that is not very practical is when it comes to processing data, this data does not allow to be modified once Google analyzes them. Review Source Michael F. Founder Marketing and Advertising Used the software for: 2+ years ### "Powerful Data Platform" May 27, 2021 5.0 Overall experience is very positive. I haven't found another piece of software that offers the same depth of information. Pros One of the best aspects of Google Analytics is the depth of information. It provides valuable insights for my clients and helps identify traffic sources, paths, and much more. Cons Initially the software is difficult to navigate. However, once you know where you can access different features, it becomes much easier. Review Source VR Verified Reviewer Creative Director Religious Institutions Used the software for: 2+ years ### "Want more views?" March 14, 2019 5.0 Pros Use this if you want to skyrocket your website. Many others claim they can do the best but Google really can, i mean who owns half the internet? You can say exactly how much you want to spend and exact targeting of ADS. And see in detail how they are preforming. Cons The most annoying thing to me is each month i have to print off my last billing statement. I would love to have that automatically sent to me! Review Source Vladas S. Owner Internet Used the software for: 2+ years ### "Great tool for all kind of websites" September 8, 2017 4.0 Pros The best thing about Google Analytics is, that such a powerful tool with hundreds of features is completely free. Thus websites of all sizes and types have opportunity to use it. It shows websites visitors data, flow, actions, etc. Simple websites usually monitor just min metrics like number of visits and bounce rate. Big ecommerces follow much more indicators. I use it myself and also teach my customers how to use this tool. Cons It is not very intuitive and easy to use. It is why there is a space for many tools what take Google Analytics data via it's API and make nice looking and intuitive graphs. Also I tried to use Lithuanian translation. It is a nightmare :-) One can clearly see, that translation has been done without knowing a context. Review Source Raylene G. Administration Retail Used the software for: 1-2 years ### "Ok for the average user" November 24, 2021 3.0 It was great in the beginning, but wanting to get additional functions and add on information was difficult without coding. Pros It wasn't hard to set up and I can see how my website and blogs are doing. It gives me in depth information about my viewers also. Cons There are things that need coding and I don't know how to do that. As you get further into it things become more complicated. Review Source VR Verified Reviewer Digital Content/ Campaign Specialist Telecommunications Used the software for: 2+ years ### "Great tool" February 6, 2020 5.0 Great tool. Highly recommend even if it鈥檚 only used as an addition to current tools. Pros If you are trying to measure success of a campaign or tracking, you may need other tools. But for over all site performance, landing page data, and customer indicators this can鈥檛 be beat. Cons Takes a while to learn how to speak google. They way things line up don鈥檛 always make sense. But they do offer free training classes through academy. Review Source VR Verified Reviewer Marketing Consultant Marketing and Advertising Used the software for: 6-12 months ### "Great Data Management + Analytics Tool" September 6, 2022 5.0 Pros There is SO much depth to the data here. You can break the data down in a million different ways, and come up with easily understandable, very nice-looking dashboards for clients or internal teams. This is one of the best data visualization tools out there. Cons Sometimes it's a bit tough to navigate. I've had a hard time finding specific data points or making sure that certain integrations were connected properly. That being said, Google support team is typically pretty helpful. Review Source VR Verified Reviewer Director of Project Management Hospitality Used the software for: 2+ years ### "Current User of Google Analytics" January 23, 2019 4.0 Hotel Industry Pros It helps us gain insights and market data on our market segments, set up goals and track results across multiple channels. Cons It is quite difficult to set up / connect / synchronize goals and objectives with different social campaigns due to the fact that in order for revenue generated through paid campaigns from social media to be recorded, one needs to manually create goal for each campaign. Review Source VM Valeria M. Account Manager Marketing and Advertising Used the software for: 2+ years ### "Buen software para visualizar datos" October 20, 2022 5.0 Mi experiencia es positiva, de primeras puede costar pillarle el tranquillo a la herramienta pero una vez descubres sus posibilidades te das cuenta de todo lo que puedes medir gracias a ella. Pros Lo mejor de Analytics es ver de forma sencilla datos importantes para la empresa, incluso en tiempo real. Vital para poder tomar buenas decisiones. Cons El 煤nico punto negativo que puedo darle es que a veces los datos no son reales por bugs de la herramienta. Solo me ha ocurrido alguna vez en los tres a帽os que llevo utiliz谩ndolo por lo que tampoco le doy mucha importancia. Review Source Navjot T. MOdule Lead Information Services Used the software for: 2+ years ### "Overall tracking and monitoring software for app insights" October 16, 2021 4.0 We have used the google analytics for monitoring the health status of the app in production environment and for bug detection. This software helped a lot to maintain the business continuity Pros First of all it is a free software which can be used for getting the comprehensive level of insights about any app. Even with the advent of seamless integration capability, user can plug and play with any app and can easily get the behavior of app. Cons This is an awesome product which is very easy to use, reliable and efficient software. Review Source Lucas Alberto C. ING. Telem谩tica Computer Software Used the software for: 1-2 years ### "Experiencias con Google Analytics 360" April 3, 2022 5.0 Pros La p谩gina primordial y el tabl贸n sonoridad verdaderamente f谩ciles de comprender Ofrecen informaci贸n inteligente acerca el procedencia de su tr谩nsito con alrededor 15 variaciones de esa informaci贸n Puede curiosear el conducta en su lugar web la conferencia la obtenci贸n y la informaci贸n de transformaci贸n Puede individualizar su tabl贸n para mostrar la informaci贸n que m谩s desea Cons Esto es arriesgado empero algunos de los informes est谩n todos en diferentes tonos de azulino y es imposible entender qu茅 posici贸n es qu茅 azulino Soy hacendado de un negocio en abandonado por lo que algunos de los informes pasan por arriba de mi tiesto 隆lo cual no es verdaderamente cascoestafa! Prefiero retener la informaci贸n que no Review Source gR gessica R. Arquiteta e vendedora Architecture & Planning Used the software for: 2+ years ### "The easiest to use result analysis platform" February 9, 2021 5.0 In general the result that the platform offers is very positive and best of all, the strategists of each sector find it easy to visualize the results and make small adjustments without the help of the traffic specialist. Pros As all social media accounts of the company are from google, the accuracy and essentiality of the data analysis is incredible and the tips for improving the tool itself are always very assertive when requesting adjustments to the strategies and achieving the results. Cons Despite the great remnants that the software brings some graphics are very complex and only the traffic specialist can help and this sometimes delays some processes since the projects and strategies are in sectors and not all of them have a specialist. Reason for choosing Google Analytics 360 Because it was a goggle product and the brand always presents very complete products. Review Source VR Verified Reviewer Techincal Lead Computer Software Used the software for: 2+ years ### "Good software to know the insights of our website" December 16, 2019 5.0 It played very crucial in our business development..We used to monitor the business from different countries and we found some bugs which our QA team could'nt find it..overall very good experience.. Pros Browser version based visits Geography based visits Most frequently visited pages How much time user spent on particular page Cons Very few cons are there like different types of visualisation charts can used to display which enhances the user experience Review Source Kenneth O. Digital Marketing Expert Marketing and Advertising Used the software for: 1-2 years ### "My honest review on Google Analytics 360" May 22, 2023 5.0 Pros I must say, the advanced reporting and visualization features truly made a significant impact on my data analysis and decision-making processes. This allowed me to design personalized dashboards with specific metrics and visualizations that aligned perfectly with my unique goals and KPIs. Cons Google Analytics 360 is too advanced for users who are new to the platform or have limited experience with it. More of a guide for newbies should be considered due to the level of platform complexity. Review Source Similar Products Featured ## Related categories [Data Visualization](https://www.capterra.com/data-visualization-software/)[Dashboard](https://www.capterra.com/dashboard-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)