# Page 7 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 7 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 7 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 151-175 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MR Michael R. Affiiate Marketer E-Learning Used the software for: 6-12 months ### "Una herramienta de analisis web super completa" June 6, 2024 5.0 Esta herramienta me ha sido sorprendetemente util para el seguimiento de trafico de mis sitios web y monitorear el comportamiento de los usuarios, asi como tambien ver la taza de conversion. Esto me a ayudado a implementar ajustes para mejorar el rendimiento de mis paginas web en las campañas de marketing Pros Lo que me gusta de Google Analytics 360 ademas de su interface intuitiva y facil de manejar, es que te provee con manuales y material de soporte que te permite rapidamente poder sacarle provecho a la plataforma, lo cual es de gran ayuda. Cons lo unico que no me gusta es que la version Premiun es demasiado costosa y solo necesito 2 o 3 funciones a penas. Review Source Annah N. Event Organizer and Decor Specialist Events Services Used the software for: 2+ years ### "Let your business thrive using comprehensive market research using Google Analytics " October 17, 2023 5.0 Google Analytics 360 us an experience of a lifetime. Through deep analytics and clear reporting of our markets and audience base. We have been able make more informed decisions that often steer our business forward because we have understood what the customers want as well as keeping up with upcoming trends Pros Google Analytics 360 definitely stands out from other products of it's kind in the market because of many reasons which are good. Alot of information about it is available online through the freeskillshop courses that helps one understand implementation process, how it works and the entire interface which have been soo helpful in ensuring I have asuch an easy time using it. Other than it's powerful features have been useful to me especially on market feasibility study for our co founded business ( Bright LightEvents). Google Analytics gives us a platform to disect markets and customer events needs. We set up dahboards and shortcuts from where we can analyze audience behavior , new market trends, set up goals and track the performance of our campaigns from Google ads. Reporting is also made easy for us. Soo on overall it gives us an understanding of our audience across platforms with other Google entities for enhanced understanding Cons Google Analytics 360 as the name suggest it makes a full rotation on our platforms to help us gain insights on the ROI on our marketing efforts. Also it is an ultimate solution for market intelligence with zero problems Review Source DY Daouda Y. manager Construction Used the software for: Less than 6 months ### "Avis Daouda" June 21, 2024 4.0 Pros Google Analytics 360 est une solution puissante et robuste pour les grandes entreprises ayant des besoins avancés en matière d'analyse de données. Ses capacités de traitement de grands volumes de données, ses options de personnalisation et ses intégrations en font un outil précieux pour les équipes marketing et analytiques. Cons Cependant, le coût élevé et la complexité peuvent être des obstacles pour les entreprises de plus petite taille. Avant de faire un investissement, il est essentiel de bien évaluer les besoins de votre entreprise et de considérer si les fonctionnalités avancées de Google Analytics 360 justifient le coût supplémentaire. Review Source Akio T. Digital Marketing Director Automotive Used the software for: 2+ years ### "Google Analytics 360 a perfect solution" May 22, 2023 4.0 In my criticism, Google Analytics 360 is an immeasurable instrument for that which seeks to obtain descriptive information about the trico of its website. While its cost could be a limitation for certain, the data that gives exact and enriching children, which causes the investment to be worth it. Pros Which fascinates me from Google Analytics 360 is its ability to grant detailed surprising data on users who visit a website. In addition, this study instrument is also able to inform about the specimen performance of the website, such as the pages that the mayor of visits, page loading times or the dumping points of the place. Cons Like any other program, Google Analytics 360 also has its deficiencies. One of the biggest problems is that it is not an economic solution for most small companies or particular websites, however, although the sister is expensive Review Source CC Christopher C. SEO Specialist Package/Freight Delivery Used the software for: 2+ years ### "Essential for any SEO Campaign" May 23, 2023 4.0 Overall, its useful every day. It provides so much reliable data, particularly with the 360 upgrade. There's far less sampling meaning the data is even more accurate. Pros Google Analytics just provides so much information in one place, its difficult to argue against it. Aside from rankings there's very little GA doesn't provide that is needed for performance analysis. Cons Google analytics has a steep learning curve. With all the different data and functions available its very easy to get lost without some introductory help. Review Source mS marwah S. Project Manager Marketing and Advertising Used the software for: 2+ years ### "Google analytics 360 helps understand how customers engage with your business" March 20, 2024 4.0 Overall, Google Analytics is seamlessly integrated with Google email and Google Search Console, offering convenient connectivity. The visual aids like charts and maps prove to be highly beneficial for data interpretation.The platform is not the most user-friendly, lacking in sufficient training materials like video tutorials. Additionally, specifying the time period for reports is somewhat inconvenient. Some reports can be challenging to comprehend, and there are occasional inaccuracies in the insights provided, such as attributing sessions to paid search when no corresponding campaign exists. But overall, i will continue to use. Pros It is a google product so it is easily connected to google email, google search console and google ads. The charts and maps are very useful. The acquisition insights are very useful. The user behaviour is very useful. Cons It is not easy to use. They don't provide enough training video for the product. You'll need to specify the time period for the report you want to view which is not convenient. The reports are sometimes difficult to understand. Occasionally, I've noticed inaccuracies in the insights provided by Google Analytics. For instance, a report might indicate that there were six sessions acquired from paid search, even though there hasn't been any ongoing or past campaign for this website. Review Source Tibor K. Media Producer Entertainment Used the software for: 2+ years ### "Google Analytics, a top web analytics software" October 14, 2022 5.0 This is really one of the top and best web analytical tools, it has a lot of standard functions that are easy to use and give users a great picture about their visitors, these can also be modified according to what users are looking about their visitors. I recommend this to anybody, especially for small businesses or personal websites, however for large businesses I would recommend something you can install and control on your side to be able to customize your configurations to your specific needs. Pros It is one of the most popular web analytics application out there, it provides users with many different and very detailed options to analyze their data from their website whether it's analyzing visitors by age groups, countries, browsers that visitors use, whether mobile or desktop devices are used, even what visitors are looking for on a website. Google Analytics is also a free tool provided by Google. Cons It is a web based too and while it's easy to reach with just an internet access it limits users access to customize it on their side, it is a package that is controlled by Google on their side, if you needed technical assistance you had to contact Google. Review Source Brock P. Vice President of Marketing Retail Used the software for: 2+ years ### "I don't know how any business lives without this product." May 20, 2022 4.0 Pros It is incredibly feature rich, we use it to drive the lions share of our insights into our ecommerce business. Cons As with most complex software, the learning curve on the user side requires an investment in time. Reason for choosing Google Analytics 360 Honestly, it was a close decision. We decided to go with GA because of Google's continued focus on the space and negative reviews we heard about Omniture. Review Source Souhil S. Entrepreneur Consumer Goods Used the software for: 2+ years ### "The Best Free Analytics Tool to Track your Website Performance" October 25, 2020 4.0 Google Analytics is typically helping me to create more products my website visitors needs and I can give them what they want and I get better ROI numbers every month because of this Free Google tool also, It helped me to get more conversions rate. For me, Google Analytics is one of the best tools and I can't imagine myself managing and running my business without this tool and the new interface is getting better and I feel like Google is hearing us and reading our reviews to give us the best experience. I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members. Pros It's a 100% Free Google Tool and It's one of the Best Analytics tools in the Market. I can Use It to track my website performance and examine what the customer performed starting from navigating my website until purchasing my products. I can instantly see my website visitors in real-time and I can accurately track the traffic source very easily. I can check and see which social media platforms are delivering me more visitors/customers. I can see which product pages are performing very well on my website in the "Top Active Pages" section. I can see the Locations/Countries I'm receiving the visitors from. I can instantly check the Audience Interests, Demographics, Geo, Behavior...etc. I like the "Users by time of day" Section because I can see when I'm getting more traffic during the day and this helps me to launch my social media campaigns. I like also, the "Sessions by device " because I can check which devices (Mobile, PC) my customers are using to visit my website. I like it because I can observe everything going on my website and it really helps me to fix any potential problems and to try and create more products my visitors want. In addition, an extremely valuable tool to track my Google Shopping Ads performance by obtaining more insights. The new Interface is more "user friendly" with more features and It's making a lot of difference in my daily use. I use it also to track and follow my Redbubble Shop performance and to check which pages are getting me more visitors. Cons Every so often I don't get the exact Insights and sometimes I get them late. Sometimes when I use an AD Blocker, I get an error and I can't see anything. The Conversion option is a little bit complicated and If possible they can add some useful tutorials to assist us to understand and achieve the most outstanding results from it. They can include some colors in the Insights section too for a better-looking interface. They typically need to work on their integration with other websites like Shopify, Redbubble, Etsy, eBay, Amazon...etc. If possible they can instantly add more unique features to their Redbubble integration, so we can accurately track the direct sales too. Review Source Rudra Prayag P. Consultant Information Technology and Services Used the software for: 2+ years ### "Google Analytics 360 Review" January 16, 2023 5.0 My overall experience with Google Analytics 360 was awesome Pros I have my own blog website so I find this tool very useful in tracking and getting reports for website traffic. Cons There is nothing which I didn't liked about this software. Review Source Cha Y. Technical Support Engineer 1 (I5) Information Technology and Services Used the software for: 2+ years ### "Thanks to this program I have had a perfect operation in my company on the web." September 1, 2022 5.0 The experience that I have built with the help of this program is really good and I can say that Google Analytics 360 is the best software of its kind and there is no other program that comes close to it in terms of the effectiveness that this program has when it is executed. and to analyze the entire environment of your system, today I understand much better what are the nonsense and the best interaction with each of my clients, and the reputation of part of them has been immediate, is that Google Analytics 360 is our platform preferred to approach our work and to implement it safely, the visits to our page are much more frequent, it is without a doubt the best control you can have of a site or web page. Pros Thanks to this program I have had a perfect operation in my company on the web, the truth is that there are many options that Google Analytics 360 addresses, this program is a guide to find the best solution for the growth of my work, it analyzes the best scenarios and offers the best tools to carry out a marketing campaign that exposes the best virtues of our company, this program will be recognizing your environment and the best relations it has in the updated one, all this with the purpose that each of its users study the possibility of how to advance and achieve success by this means, the mission will always be as is the movement of each of the clients interested in investing in our business. Cons Google Analytics 360 that the more I use it, the more it fills my computer with unnecessary information and cookies, making me constantly have the obligation to clean my system and this scenario is repeated when each update that the program undergoes takes up much more space to be able to run correctly In my database, in general, the change of peno is significant and affects the speed with which the program is reproduced every time I start it, this is a huge disadvantage that we find in this program, hopefully it can be improved in little time as it affects or other programs that we have in our system. Review Source VR Verified Reviewer Head of Business Solutions Retail Used the software for: 2+ years ### "GA is essential for our web tracking" October 22, 2021 4.0 Pros GA has a lot of features and is essential for our web tracking, it's also free. It has a lot of integration with other google products and doesn't add lag to our website. It captures some interesting metrics and event customisation is good. Cons It's so, so slow - a lot of the time it's barely usable. I get error messages 20% of the time. It doesn't allow you to do individual analysis very well. Review Source EB Evan B. Digital Marketinhg Marketing and Advertising Used the software for: 6-12 months ### "My honest opinion about Google Analitycs 360 (Over a year of experience)" March 18, 2022 5.0 There are many customization options for creating reports and segments. Basically, it has the potential to track the complete behavioral analysis of users who participate in Google. It's easy to use and lets you get most of what you need to do with simple training videos. If you want to know more about the tool, it is highly customizable. Easy to manage a large number of users, so anyone can view, track and work on their own metrics. Pros It's a great web analytics platform that can meet the needs of just about any type of organization, from small to large. Check out the template and video for a hands-on experience with the tool. There are some features that allow us to create custom dimensions. This is a great tool to start getting network traffic information, and its implementation doesn't require you to learn anything too complicated. Its templates and training videos get you ready to start exploring your data quickly. The fast response time of page views and the ability to observe your site in real time has helped me in many ways, from monitoring deployments on our site to sudden changes in user behavior due to changes in our purchase funnel. “There are a lot of customization options available for creating reports and segments. Basically, it has the potential to track the full behavioral analysis of engaged users at Google. Cons There are many standard metrics that are not easy to understand without contacting support, such as page views and sessions. We considered these metrics (and I'm sure anyone with a website would be) critical to our business and had to re-implement them as custom metrics because Google Analytics didn't know how they were calculated. The product is expensive for midsize companies that are not committed to analytics. If you're planning to invest in Google Analytics 360, consider buying the full Google 360 package to unlock the full potential of Google Analytics 360 for the price you pay. It's a little pricey. Some metrics are standard, such as sessions and page views. Sometimes you experience performance issues when trying out some customizations. Review Source SS Shikha S. SEO Executive Marketing and Advertising Used the software for: 1-2 years ### "Google Analytics 360" September 6, 2022 5.0 It has helped me in optimizing my content, track the conversion rate. It has helped me in giving the detailed information about traffic which was very helpful in my many of the projects. It has helped me in enhancing my project from start to end. Pros It is very helpful in providing the health information of the website, overall traffic. It helps to understand our audience in a better way. It also provide us the information the bounce rate on our website which is very helpful in optimizing our content. It becomes very easy to present the analytics data and other data combined. It doesn't require any special training to use this software, that is the most important feature of this software as it it very easy to use. Cons I feel that there is some missing information, like whatever happens on the website is not reflected in analytics. Reason for choosing Google Analytics 360 Because It has data freshness and customizable dashboards. Review Source RK Ravi K. Sr. Product Manager Apparel & Fashion Used the software for: 2+ years ### "Your only go to analytics tool (FREE). For paid, find your use case." October 4, 2021 4.0 Our overall experience with Google Analytics is slightly above satisfactory. It has helped us initially to track user data both in terms of analysis and reporting. Basis which we have been able to optimise our performance marketing leading to lower customer acquisition cost, improve our funnels leading to improved conversion and further improving margins, device expansion and off brand marketing strategy basis it's demographic data reports. Pros Impactful features: - GA has a freemium pricing model wherein you get a lot of functionalities in the FREE version which is majority of smaller organisation or start ups, more than sufficient. It's a go to tool for all the new products and mostly the first analytics tool to be integrated in their product. - Wide array of system reports: GA makes it easy for its user to track and analyse their users by providing access to a lot of system reports like audience demographics, acquisition reports, behaviour reports like pages visited, bounce rate, time on site etc. These reports have been helping us to do primary analysis of the users and their behaviour on the website. - Easy initial integration with detailed one for event tracking: For getting primary user data points like what pages user visits, time spent, bounce rate, unmarked acquisition channels etc, GA provides a very easy integration which is to simply put the GA pixel or script on every page of the website. This can be done by both GTM or by manually placing it in the code. - Google ecosystem: GA is part of the Google ecosystem which makes it integration with other Google products seamless. The best use cases for us are creating and exporting audiences to Ad Manager and integrating Google Optimize (AB test tool we use) with GA for detailed insights on the AB test experiments. Cons Features to improve: - First and foremost is speed of data extraction which needs to be improved a lot. GA takes a lot of time to pull out data, even on system reports. Now this becomes really critical when we are analysing a data set or trying to troubleshoot a problem. This breaks the momentum and sometimes is frustrating. - Custom reports to be made easy: In custom reports we have to first create the structure of the report, save it and then only we can if the report fetches any data or not. This needs to be improved so that reports can be validated right there and then. - Lack of core implementation for publishing and lead-gen websites: The way GA provides e-commerce integration, it lags in providing an implementation for lead-gen websites as their use case, many-a-times, is more than a simple lead, but there are various types and qualities & qualification of leads. Alternatives considered [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Reason for choosing Google Analytics 360 We actually did not choose GA as we continued using the free version only. Switched from [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) There were several reasons: - Cost: GA had stringent and limited pricing plan and were on a very higher side. While we could device a plan with their competitor. - Ease of use of custom reports: Custom reports or workspaces in Adobe Analytics is very easy to use for our various teams which made it an easy choice for us. - Speed of data extraction: It is much faster than GA in terms of pulling out data which saves precious time of our teams and less frustration thus saving dollars for the company with improved efficiency. Review Source Juanita C. COMUNICADOR SOCIAL Writing and Editing Used the software for: 2+ years ### "Un aliado para mi página web " March 14, 2023 5.0 Mi experiencia con Google Analytics 360 ha sido buena. Fue fácil usarlo e implementarlo. El uso de esta herramienta me ha permitido hacer un mejor SEO, conocer mis clientes, mejorarla navegación en mi web. Pros Lo que más me gusta de Google Analytics 360 es el poder acceder a la revisión y comparación de distintas métricas, tener resultados de mis campañas. Saber cómo navegan los usuarios en el sitio, el tiempo que duran en mi página . Así mismo, saber de dónde viene mi tráfico. Todas estas herramientas me han ayudado a segmentar mi público y ha que mi web tenga un mejor desempeño. Cons Hasta el momento ha sido una gran herramienta para mi. No tengo nada que no me guste. Review Source VR Verified Reviewer Technology Executive Information Technology and Services Used the software for: 2+ years ### "The easiest, fastest, cheapest web and app analytics on the market" November 9, 2021 5.0 Over the years we've used Google Analytics to identify problems with our set ups. We've used it to find optimal marketing strategies and campaigns based on data. We've even used it to help justify costs through reports and monitor the implementation of new spends across various projects. Analytics are now a major part of any new implementation, and the amount of data we get out of GA was never possible until now. Pros The ease of setting up all functionality and integrating with multiple solutions over the years is by far the biggest win of GA. We've set this up in solutions from retail web and apps, to gaming solutions on various platforms. Both plugin / library integrated and custom integrations. There's always a large amount of knowledge-base content around the internet for solving issues and finding solutions to problems. Managing multiple properties under one dashboard and giving access to others is also quite useful and flexible and works as one would hope. Cons Over the years they've added a significant amount of features and integrations with their other solutions as well as with other partner companies. The amount of features and content can sometimes be overwhelming and can be a bit daunting at first. Some features also aren't very well articulated in their initial setup so it takes a bit of research online to find the right way to do certain more advanced things. Review Source BB Ben B. CEO & Founder Marketing and Advertising Used the software for: 2+ years ### "You Can’t Beat Free Google Products!" February 3, 2022 5.0 Great, I enjoy Google products. I think Google has helped me out quite a bit since I bought GSuite. Pros I love the fact that it’s free, and super powerful. If you’re a Google analytics wizard, and actually know all the things it can do, then I don’t think there’s a software out there that can compare. Cons Super hard to learn and I don’t see any tutorial prompts they could install to help guide my clients and small business owners. Put yourself in the shoes of a Roofer or Plumber and yeah, they aren’t having it. Way too complicated, you should be able to select from beginner, intermediate or advanced. They could even offer certifications on each one. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing Google Analytics 360 Semrush is too expensive, I own a lifetime deal to SERPStat and still use it. Review Source Haresh K. Partner Education Management Used the software for: 2+ years ### "A must for every website, Strong depth, Easy to Use" August 11, 2022 5.0 Excellent, almost 10/10. Vital for strategic marketing initiatives and investments ...especially for non-paid traffic Pros 1\. Overall Ease of use 2. Accurate data 3. Ability to support multiple levels of analytical investigations Cons 1\. Very limited deep-dive data on "organic searches" and one has to use Google search console as yet for the same - could do better with quickly integrating that data within analytics itself Review Source RB ROB B. Operations Manager Restaurants Used the software for: 1-2 years ### "Immediate impact from Dashboards" March 4, 2024 5.0 We continue to explore ways to use it and evolve our decision making and goals. This is truly remarkable in a business that tends to look at short range metrics and out put, we have had a whole new world opened up to us. Pros Setting up the dashboards allowed us to experiment and learn what we needed to focus on. Once we built them and shared them with our team adoption was almost immediately. From the Lead in the kitchen to the lead on the front of the house floor everyone saw immediately what they needed to focus on. Fantastic! Cons That waited so long to implement it. As a small business, any investment in tools like this is a burden but this one has paid for itself through data-driven insights and decision making. Switched from [Toast POS](https://www.capterra.com/p/136301/Toast-POS/) Better access to analytics for decision-making and employee development Review Source Adam Š. Senior Marketing Coordinator CEE Real Estate Used the software for: 2+ years ### "Incomparable Website Analytics Tool" February 21, 2024 5.0 Google Analytics 360 has been a very pleasant experience for me. Our method of data analysis and decision-making in the commercial real estate sector has been completely transformed by the platform. We have improved our marketing strategy, developed a greater understanding of our target demographic, and seen quantifiable business growth by utilizing its insightful data. Although learning the platform presents some difficulties, the time and money invested have shown to be quite worthwhile. Google Analytics 360 is still a vital weapon in our toolbox, helping us to stay one step ahead of the competition and provide outstanding value to our clients. Pros When it comes to understanding user behavior and website performance in the commercial real estate industry, Google Analytics 360 provides unmatched depth and precision. With the help of the platform's extensive toolkit, we can track and evaluate a wide range of indicators with remarkable clarity. Its sophisticated reporting options, which offer thorough insights into website traffic, conversion rates, and user interaction, are among its most notable attributes. Google Analytics 360's interaction with other Google marketing solutions improves our capacity to assess and optimize campaigns for lead generation and client conversion. Because of the platform's scalability, we can handle several properties and campaigns at once, which optimizes productivity and streamlines our process. Cons For customers who are not familiar with its complexities, Google Analytics 360 may be overwhelming despite its many advantages. The platform's capabilities and functionalities have a steep learning curve that can take a lot of time and money to understand through training and competency development. Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to its extensive reporting and analytics features. Reason for choosing Google Analytics 360 There is little to zero competition when it comes to website analytics software that is as feature-rich and powerful as Google Analytics, as being accessible when it comes to pricing. Review Source OH Ovi H. Network System Administrator Information Technology and Services Used the software for: 1-2 years ### "Best for Web Analytics." August 9, 2022 5.0 My goal in creating my website was to educate potential clients on the services I offer in the hopes that they would become steadfast clients. To achieve this successfully, I need to know who my audience is, what interests them most, and how to convert them into devoted patrons. I found it simpler to develop a digital marketing plan to attract more people to my website by utilizing Google Analytics 360. Website administration and development are simple thanks to demographics, geographical analysis, and other features. It is an extremely easy tool to use. It assisted me in monitoring user traffic and activity on my website, giving me really helpful information that helped my business expand. The icing on the cake is that it's free to use as well. Pros even for novices, it is simple to use. works well for data reporting and dashboard development when paired with other data connections. enhances default UA views with more sophisticated filtering and filters. Even when managing several accounts, the setup and administration procedure is easy to understand. The software's reporting and visualization features are remarkable, and many firms undoubtedly find they are what they want. We use the Google Sheets add-on to easily automate the translation of our data into Google Sheets for additional analysis. Cons It's quite difficult to utilize and navigate Google Analytics 360. I would really want more live, person help, demonstrations, etc. since I get pretty lost in the program. It was a bit difficult to set up Google Analytics 360 and ensure that it worked with my website builder, but I managed to do so. Switched from [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Better features needed. Review Source VR Verified Reviewer Technical service specialist Internet Used the software for: 2+ years ### "Google analytics is better than ever" May 24, 2022 5.0 Marketing Pros It is save,fast, easy and secured as compared to other website and it is the best in all. Cons If they can improve their assistant it will be far better than now. Switched from [MasterControl Quality Excellence](https://www.capterra.com/p/148577/MasterControl/)[ESET Endpoint Security](https://www.capterra.com/p/151915/ESET-Endpoint-Security/) This website is far far better than any webesite Review Source FKD Fulgence Kossi D. Project Manager Internet Used the software for: 2+ years ### "Google Analytics 360 Point of View" January 23, 2022 5.0 Many features have sometimes allowed me to achieve my goals, especially when I'm not lazy, but basically Product Management Data, Data Connectors, funnel analysis have been more than useful to me at least 3 times Pros Google Analytics 360 is easy to use however if in the next updates the merger of Google Search Console and Analytics could be taken that would be good, why? Because on the one hand Google Search allows the analysis of the website and Analytics data concerning only visitors the only purpose of these 2 applications in the end is the site and the traffic it generates hence my proposal Cons Google Analytics 360 doesn't lack too many features adding even more wouldn't be productive aside from merging it with Google Search Console Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing Google Analytics 360 Because at the bottom I have always been a consumer of Google products and they are easy to use even by a teenager of 13 years old Review Source Abrar K. Survey Programmer Market Research Used the software for: 1-2 years ### "The best web analytics service for tracking user performance." August 4, 2021 5.0 Overall this is the best application is the best you can find for web-analysis. Our team have been using this tool to track the incoming traffic on our panel websites and this tool works like a charm. We get very good results and it help us grow our business. There are many widgets available which helps in better data analysis, we can import/export data without any hassle. Pros The tool is an open-source and is entirely free. It is very easy to setup and a proper documentation along with examples are provided. The rate of interaction can be tracked efficiently. We can see the number of users entering the websites and can track their overall clicks and what all pages they visited in our website. The rate of conversion can be tracked and it provides a detailed report of everything in various formats and visualizations. Cons This tool is best suited for web-based applications and the mobile-based application needs improvements. When setting up multiple accounts, its difficult to keep track and one can become confused. Apart from this there is no downside of this application. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.