# Page 70 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 70 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8092 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8092) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 70 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 1726-1750 of 8092 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Digital Fulfilment Specialist Marketing and Advertising Used the software for: 1-2 years ### "Awesome" October 9, 2020 5.0 Overall GA has helped in creating remarketing list and showing where customer drop off on the website. It gives data to assist with creating a better user experience from start to finish Pros I would recommend this to all persons who have a website be it a blog or e-commerce website. the data insights are awesome when it comes to tracking where persons came from to get to your site what they did etc. Cons My only con is that depending on how GA is set up for your website/app the interface looks different but the basics are still the same Review Source Umang S. Chief Operating Officer Marketing and Advertising Used the software for: 2+ years ### "Analytics for anything web" November 26, 2018 5.0 Pros Its a part of my daily routine to log in to go through this software almost all the time I am at the office or on the go. The most liked part of this software as of now is it has a mobile application too, so for me when I am on the go I​​ check analytics status from anywhere. Cons There is nothing dislike or least like about this software. Review Source Francisco C. Director de marketing digital Marketing and Advertising Used the software for: 2+ years ### "Best analytics software" April 20, 2021 4.0 I have worked for more than 3 years with the software and it upgrades every six months or so. All the time its making progress and having more options Best of all? Its completely free. Pros If you need to review any data from your websites this is by far the go-to solution you need. Based on google services you can review everything down to a roadmap of your website to see what works and what doesnt. You can even connect to your google ads account to check on realtime the results and check the exact moment visitors arrive. Cons Its a difficult platform for a new user. It has so many information and data that you can get confused. I recommend using some reporters that can sum up the information because you can get lost easilty. Review Source VR Verified Reviewer Supervisor Cosmetics Used the software for: 2+ years ### "A powerful set of tools" October 13, 2020 5.0 The amount of data you are getting from the GA is incredible. No mater if you are beginer or pro there is everything you are looking for. From the usual traffic information to more advanced data breakdown, as for example the bounce rate tool. An unquestionable must-have for everyone who runs the website Pros The biggest advantage of GA is its complexity, it has everything you are looking for when thinking of a website statistics and analytics tools. I am exceptionally impressed with the enhanced e-commerce, which for example allows you to check which products have been placed and removed from the cart. It is truly packed with helpful stats. Cons A bit complicated procedure of adding the GA tracking code to the website. You also need to include the javaScript tracker to all your website pages Review Source AR Amelia R. Enterprise Paid Strategy Lead Marketing and Advertising Used the software for: 2+ years ### "A must for anyone who works online" June 10, 2021 5.0 I use Google Analytics with every single one of my clients and it helps to provide the most comprehensive account management. Pros Google Analytics has massive amounts of data, but it is very easy to identify which pages you need to use to get what you need and you don't have to be overwhelmed with the rest of it. Cons There isn't much not to like about Analytics - I guess more advanced setups can be difficult and you can get lost in the massive amounts of data. Review Source VR Verified Reviewer Marketing Associate - Digital and Technical Marketing Non-Profit Organization Management Used the software for: 2+ years ### "Understand your web traffic" October 24, 2018 5.0 Pros Google Analytics is a free and robust product that helps us understand the traffic to our site. It integrates well with other Google products like Adwords, Tag Manager, etc. It also helps us understand year-over-year trends to better understand our customers. Cons Not a con per se. But, it would be nice to have more than 20 goals per view. Review Source Paul N. President Investment Management Used the software for: 2+ years ### "A Double Edged Sword" October 8, 2019 4.0 I think it is a good product that could use improvements around usability. Pros The best thing about Google Analytics is that it is free! I'm not sure what other option I would have to access this information if it were not through Analytics. Cons While there appear to be many capabilities, it takes a long time to learn how to fully and effectively utilize them. Review Source VR Verified Reviewer Operations manager Civic & Social Organization Used the software for: 6-12 months ### "Brilliant for checking how good your website traffic kids and for other" April 5, 2021 5.0 Google analytics has been invaluable to us during the pandemic as it’s enabled us to measure our website traffic and ensure that we are meeting the needs of our customers. Pros We use Google analytics to see how our website traffic is going and this has been invaluable to us during the pandemic. It provides us with updates about which page people are visiting and how responsive people are to different articles that we write so this enables us to tailor our content to suit the needs of our customers. Cons Nothing I think it’s a very good service. I imagine some people might find it a bit tricky to get going with but once you’ve used it for awhile it’s pretty intuitive and simple to use. Review Source Jeffrey B. Regional Sales Manager Automotive Used the software for: 2+ years ### "How could you not use it? " March 14, 2021 5.0 I would be lost without Google Analytics. If you are doing any online advertising, it is definitely a must-have. Pros The best part of Google Analytics is the fact that it is basically free. I use it daily for ad sets for all of our online marketing. Cons Because Google Analytics delivers so much data, it took a while before I was completely comfortable navigating it. Review Source Tim M. IT Manager/Systems Administrator Real Estate Used the software for: 2+ years ### "Just about everything you might have wanted to know about your site traffic" August 16, 2018 4.0 Pros I have a single account with google, and I am able to analyse 9 different websites without having to log in and out for each one. It shows current traffic on your site, trends, repeat visitors, etc, so that you as a site administrator can decide on changes that might be needed to draw more traffic to your site. See where visitors are coming from, conversion rates, and even set goals for improvement. I am no web wizard, but getting things configured and built is pretty straight forward. Cons The ability to add users with different permissions is nice, but I also wish I had a more granular ability to adjust the actual reports and information that an individual is able to access. Review Source Aaron G. Business Analyst Computer Software Used the software for: 2+ years ### "The best web traffic analytics tool that I am aware of" August 6, 2019 5.0 Pros The Google analytics platform is phenomenal. We use the GA dashboard for tracking our company's web traffic and the success of our Marketing campaigns in terms of monetary eCommerce conversions. We also use the dashboard to track SEO for our clients whose websites exist on our platform. The GA tool is extremely comprehensive and allows us to view an insane amount of useful data in a manner that provides important and powerful insights. Cons There is a pretty big learning curve for using this product. It can take quite a while to get someone trained up on how to successfully use the GA suite. Fortunately there are a number of resources for learning the ins and outs of the tool. Review Source VR Verified Reviewer Manager Education Management Used the software for: 1-2 years ### "Great tool for marketing " November 26, 2021 5.0 Pros The best aspect of Google Analytics lies with the ability to create custom reports to provide vital information enabling you to refine the marketing process. Cons After taking some time to understand how it works I find it very useful, however it could be overwhelming at first. Review Source Emily S. Database & Evaluation Manager Non-Profit Organization Management Used the software for: 2+ years ### "Very in-depth data available " July 10, 2020 5.0 Very pleased with the report and real time data monitor we are getting. Pros It provides very rich and in-depth data to keep track of website activities in so many ways. Very helpful to keep track of website traffic and ads. Cons Depends on what website hosting you use, setup can get complicated. There can be a bit learning curve to understand the data too. Review Source EDUARDO R. Search Engine Optimization Specialist Marketing and Advertising Used the software for: 6-12 months ### "How Google Analytics helps a SEO Manager " September 1, 2021 5.0 Pros You can see all the data about your web page or app, you can take decisions for your SEO strategies, you can check if your content is good for the people and how many transactions you have on your e-commerce. Cons The data sometimes it's old you have to wait for the real data at the moment, there are problems to read some data especially with eCommerce, there are metrics that aren't true, that's a real problem. Review Source NX Nothando X. Merchandiser Retail Used the software for: 6-12 months ### "Best for your Business" August 29, 2021 5.0 Downloading the app needs data but it is completely free to use. It is great for online business to track your how many people use you services. You know who is visiting your website. There is no training required anyone can use this app. Pros Tracks your website visits It integrates with everything Cons Using a mobile phone is difficult that the laptop. Difficult to track frauds Review Source VR Verified Reviewer SEO Manager Consumer Electronics Used the software for: 2+ years ### "Great analytics for site" October 5, 2019 5.0 Overall I’m happy with it. Google doesn’t charge crazy prices for enterprise. Pros Great keyword level analytics. Great analytic platform for creating funnel views and attribution models. Cons It keeps changing and getting a tad more convoluted. I wish there were one single hub instead of tag manager being separate. Review Source Lp H. owner Marketing and Advertising Used the software for: 2+ years ### "helps me to know the areas I need to work on" February 27, 2022 4.0 Pros what I like most about this software is that it allows me to know what marketing materials work and in what demographic. Cons I have nothing the least I can say about this software it does exactly what it is intended to do. Review Source JD Jessa D. Financial Services Used the software for: 2+ years ### "The Best Option" January 14, 2019 4.0 Pros Google Analytics gives you the most detail. The custom dashboards are necessary and I love the Insights feature that will alert you if there's a spike in traffic or load time on a particular page jumps. You're also able to record events on the timeline, so you can easily see if a change made an impact on the charts. The filtering is also good, so it's easy to only include relevant regions, and provide data proving that mobile traffic is growing or that you really don't need to keep supporting old versions of IE. Cons It is complicated, and the way tracking is handled seems to change too often. The terms are often confusing and it can require a lot of training and set up if you are managing a larger site like I am. Review Source VR Verified Reviewer Content marketer Marketing and Advertising Used the software for: 2+ years ### "It's almost impossible to be an online marketer without using Google Analytics" January 4, 2021 5.0 Pros Google Analytics is certainly the number one tool every marketer uses. It's very hard to even run small campaigns without the assistance of Google Analytics. Its features and dashboard make the tool super helpful to marketers who can run actionable and measurable marketing campaigns. Cons It's super in-depth and confusing for newbies. Review Source VR Verified Reviewer software enginner Computer Software Used the software for: 2+ years ### "best keyword analysis tool for doing seo" March 12, 2020 5.0 overall it is best tool for seo experts and to get top ranking to your websites Pros it is the best tool for finding keyword and also for monitoring the website traffic we can generate and download the overall report also with this software Cons the least thing is that we need practice to master this tool once we achieve the skills than it is very easy to use Review Source VR Verified Reviewer Sr Manager, Digital Demand Computer & Network Security Used the software for: 2+ years ### "Critical Piece of our Tech Stack" March 30, 2021 4.0 Love it. Respond to metrics almost daily to understand source for site visits and how my PPC campaigns are performing and how to optimize. Being able to pull up real time metrics for team reviews and to evaluate where we're at with our lead goals, where we need to focus and optimize is a critical part of our demand gen efforts. Pros Without GA, we would have no idea on our website or search campaign performance. We would be flying blind without any data or insights to optimize our demand generation campaigns. Cons The UI (for me at least) is cumbersome and out of the box reports, dashboards and templates would make life easier for new users that have to build dashboards from scratch. If you're not familiar with GA, the learning curve can take some time. Review Source VR Verified Reviewer CEO Apparel & Fashion Used the software for: 2+ years ### "The most great analytic system" September 23, 2019 5.0 With this product i can expansion my business more larger Pros with google analytics, i can review my website keyword, visitors and else, the analytic is so wonderful and satisfying Cons almost no one features that i dont like, but just the ui can better than this because this is google's product, made it more modern Reason for choosing Google Analytics 360 most completely analytics product Review Source CC Christopher C. Senior Marketing Technology Manager Computer Software Used the software for: 2+ years ### "Mandatory Tool for any Marketing Technology Stack" April 10, 2019 5.0 Overall, it would be difficult to even do my job without Google Analytics. The amount of data and analytics that stems from this software is critical to the marketing team and their initiatives. Pros Nothing in the industry comes close to the flexibility and feature set of Google Analytics. It is a daily part in any marketing technologists day and helps drive marketing initiatives by providing clear insights into your customers and website visitors. Cons It's hard to keep track of all the changes Google Analytics goes through. Google seems to be constantly updating and adding new features to the suite. Well this is not a bad thing it can be difficult to stay up to date on the interface or remembering where that pesky feature that you used to use all the time is. Review Source Camille B. Head of Sales & Marketing E-Learning Used the software for: 6-12 months ### "Business Analytics made easy by Google" April 16, 2022 5.0 Pros I like using Analytics 360 as it is really easy to use and you can visualize your data in all ways needed. It helps us to gather and analyze the most important data in one place and measure important KPIs. Overall its a great software we really depend upon. Cons It sometimes can be confusing to integrate different data streams into the software and get the attribution models going correctly. I would love the tool to be more easy to use for non-devs. Review Source reG raimundo elias G. Researcher Education Management Used the software for: 2+ years ### "Free and easy" November 16, 2023 5.0 I have been using it for years, but only to monitor traffic and click statistics on my personal website. Pros free, unless to start. Simple and easy to use, highly recommended. Cons It has a very wide range of connected or related services. That complicates things for those of us who only use one or two simple options. Reason for choosing Google Analytics 360 I chose Google Analytics thinking that it would be the easiest and cheapest to use. 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