# Page 92 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 92 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 92 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 2276-2300 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use KH Kelly H. CEO Marketing and Advertising Used the software for: 2+ years ### "Google Analytics" September 9, 2021 5.0 It has allowed us to provide very detailed metrics to our clients. They like to know how their websites are performing, and this is the best program out there! Pros This is a very robust metrics program. It does more than we use it for, but we love all the options. We love how we can see exactly how consumers interact with our clients' websites. It also pulls nice into our metrics program software we use, making the analytics easier for our clients to understand. Cons There is a learning curve, but it isn't so much of a con. There are many resources to help you learn how to use Google Analytics. Review Source Sandra B. Economista Security and Investigations Used the software for: 6-12 months ### "Representa la facilidad y el poder de la información. " December 29, 2022 5.0 especialmente con las grandes bases de datos que se manejan al encontrar esta solución nos permite cruzar las variables requeridas y obtener la información de manera concreta y real. Pros es fácil de manejar, adicional a ello, tienes la facilidad de manejar los datos con sus respectivas variables y obtener toda la data o información para analizar y generar las respectivas estrategias. Cons nada, me parece que es muy didáctico y de fácil manejo o maniobra. Review Source MC Melissa C. Author/Owner Publishing Used the software for: 2+ years ### "The Perfect Way To Measure Your Performance" August 10, 2020 5.0 My overall experience is a positive one as I use Google Analytics everyday for my sites SEO and more. I also love to visit to get an idea of my traffic on any given day as well as top performing posts so that I am able to ficus more on what my readers are looking for in terms of content. Pros I love the features and ease of using this platform. It helps me to keep track of my traffic and to help build upon it by finding areas that I can improve on all while getting my results via numbers. Cons At fist I did think the platform was hard to navigate but after doing some research I found out how to navigate to the tools I needed and it is super easy to follow and use now. Review Source VR Verified Reviewer Founder Information Technology and Services Used the software for: 2+ years ### "Awesome Web Analytics" May 29, 2020 5.0 I'm very much satisfied to use Google Analytics for the last 10 years. Pros I got all the features that I needed. It's very easy to use for ant new users. Cons I didn't see any Cons yet, because Google Analytics fulfill all the requirements. Review Source MG Matyas G. Head of Digital Leisure, Travel & Tourism Used the software for: 2+ years ### "Must-use -- do you still need convincing to use it in 2022?" September 14, 2022 5.0 GA is absolutely a must-use, if you're not using analytics to track and improve your website performance at this point in time, then you're stuck in the 20th century which has been over for a good while now. Pros It does everything you need, or it can be set up to do so. It's very complex and highly customizable, but even after just a few minutes of setting up, you'll get tons on valuable data without any serious technical skills or product knowledge. Cons Some things are complex to set up and require outside assistance like a Google expert or someone who knows how to set up that specific thing. We could learn to do it ourselves on a case-by-case basis but it's not very time-efficient. Review Source Ian F. Associate Executive Director Education Management Used the software for: 2+ years ### "The standard go-to on site & networking ROI..." October 2, 2018 5.0 Google Analytics has been able to analyze everything I've wanted to know. This is the highest praise I can give. Pros Google Analytics is the easiest site ROI tool. Like the title implies, it's all about the analytics. Google's internal tools will look at your website or networking media, to identify traffic & behavior. You can customize to fit your goals. Cons Google Analytics requires a good bit of familiarity with all the back-end functioning of websites & social media material. Without this background, Google Analytics has very limited value. A tool is only as strong as those using it. Review Source VR Verified Reviewer Marketing del proyecto E-Learning Used the software for: Less than 6 months ### "Para análisis de datos de marketing, la primera opción sin dudas" December 21, 2023 4.0 Me parece una herramienta muy útil, la utilizo por encima de softwares de análisis alternos, ya que me parece que es el más sencillo de usar. Pros Me gusta que es un software muy intuitivo, no ofrece mayores complicaciones para visualizar los datos que a uno le interesan, y se puede dar seguimiento constantemente ya que los datos siempre están actualizados. Cons Lamentablemente tiene una parte paga, la cual creo que vendría bien que fuera parte de la versión gratuita, pero que no es necesaria si se utiliza el software de manera eventual. Review Source VR Verified Reviewer head of department Electrical/Electronic Manufacturing Used the software for: 6-12 months ### "Pros and cons of Google Analytics 360" March 12, 2023 4.0 It is, in my opinion, a fantastic asset for any company. Once set up, it is incredibly simple to use and provides insightful data that will help your company grow Pros ProsI find it really useful to be able to examine the precise information and search keywords my customers are using. In order to achieve the best outcomes, this helps us customize our ads and website. Additionally, I can see on the website when I am busy, which facilitates communication with clients. Cons ConsInitial setting is very challenging, and there isn't much support available. It necessitates a very thorough knowledge of HTML. Review Source aL aj L. Lead Developer Information Technology and Services Used the software for: 2+ years ### "A must have analytics for every developer" August 18, 2020 5.0 We've never looked backed to other analytics software since we used GA. Pros First of all, it's free and it's from Google, one of the most respected IT companies worldwide. Very easy to understand, always being updated to be in sync with the needs of every business. Everyone who has a website definitely needs this. Cons Thier website seems to be slow at times, I don't know if it's just because everyone is using Google analytics. Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Review Source VR Verified Reviewer CEO Marketing and Advertising Used the software for: 2+ years ### "Analytics from Google" November 16, 2020 4.0 Pros Google Analytics is a software that analyzes your traffic, tells you where it came from and what it did while it was there. In addition to providing actionable insights from your visitors, Google Analytics gives you the raw data, allowing you to track the effectiveness of your ad campaigns on your sites. You can also track retail sales or conversions using their eCommerce tools. Analytics can even measure how well social networks are contributing to your site traffic. Cons It has a high learning curve and they have a certification program for advance users. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 2+ years ### "Go-To Tool for Web Analytics" April 30, 2021 5.0 I've used GA for several years and feel it's the go-to analytical tool for any web developer/ designer. Pros Google analytics is a must-have for any web designer/ developer. It's incredibly easy to implement as it synchs up with all Google products and websites. It's also free. THe interface itself changes a lot so you need to keep up with the changes, however there are lots of tutorials out there to figure out anything you can't do on your own. Cons THere are almost too many functionalities with GA that it can be confusing to use. That said, it includes pretty much every statistic you need to track web traffic and data. Review Source Rono K. Web Developer Computer Software Used the software for: I used a free trial ### "Google Analytics 360 is so much ahead of other web analysis tools, great service!" August 1, 2023 5.0 Overall, Google Analytics has greatly impacted my brand, I have bagged new clients by using it. Pros I love how Google Analytics 360 is not only user friendly but so useful, I have increased my conversion rate and I can only give credits to them. Cons I hate how the best features of Google Analytics 360 require an upgrade to access. Review Source KC Kyle C. Internet Marketing Director Retail Used the software for: 2+ years ### "Fantastic (Free) Tool for Tracking Site Sessions & Customer Traffic" May 20, 2021 4.0 I've been using GA for a dozen years. There are precious few applications for which that claim can me made. Pros GA is an indispensable tool for our Web business. We use it daily to track how traffic is performing, where it is coming from, and what the customer journey looks like on-site. We couldn't live without it. Plus, it's free. Cons Google does make regular changes to the software, so, you have to be flexible. And it would be nice if they tossed a little more horsepoower at the app. It sometimes seem sluggish. Reason for choosing Google Analytics 360 Price can't be beat. And the features we felt we needed were all there. Hasn't let us down yet. Review Source LF Lindsay F. CEO Marketing and Advertising Used the software for: 2+ years ### "Google Analytics is a great tool to start with" June 10, 2021 4.0 I would say that this analytics platform meets almost all of our clients needs and helps us make good marketing decisions. Pros I love the data it provides, I like that my team can go in anytime and customize their views and what they need to see, it is very robust. Cons There are some limitations to the analytics software, it can be difficult to become a master at it if you are brand new, and google doesnt really help train you in any way. If you have any issues with Google, which you will they are very strict as to what they want to help you with. Review Source VR Verified Reviewer Developer Computer Software Used the software for: Less than 6 months ### "Best software for marketing report, web report, data report all about report" December 29, 2022 5.0 Best software for marketing report, web report, data report all about reportI will use this software before some month, Till now I will use this software and I will get till now best service on this software Pros 1\. This is a google product2. Very easy to use3. Trusted and good support system4. Best Reporting software for all user Cons i can not see any major report on this software Review Source Michael M. Digital Imaging Specialist Photography Used the software for: 2+ years ### "Group Sharable Web Site Analytics" February 27, 2019 5.0 We use Google Analytics on our main company web site, and also install it when we create web sites for clients. We are able to run reports that give actionable data that is useful for meetings and decision makers. We have found it to be very reliable to date, although we have no way to test how accurate the data is. Pros I like most that Google Analytics has granular user permissions, that allow me to give everyone in the company varying levels of access to our analytics, so they can run reports for clients. Cons I dislike how our data is all stored on Google servers, and that it may be reused in ways we may not be comfortable with. Review Source Chhaya S. CEO and Founder Food & Beverages Used the software for: 1-2 years ### "Google Analytics: 360 degree platform to Analyse your user" August 6, 2022 4.0 Pros A lot of information provided by Google Analytics 360 is valuable. Particularly the cross-device tracking of visitors to the website. As this helps us to learn a lot more about the user. The accuracy of the data is very good. Cons This tool may be confusing for beginners to navigate due to its abundance of details. This also cause Google Analytics 360 slow sometime. Review Source VR Verified Reviewer SEM Specialist Marketing and Advertising Used the software for: 2+ years ### "Requirement for online content" November 7, 2018 5.0 Pros \+ possibility to discover interests and behavior of users + recently changed ui to very pleasant design + many metrics to analyse and choose from Cons \- some options are hidden in places would not expect them to be Review Source VR Verified Reviewer Android Developer II Telecommunications Used the software for: 2+ years ### "Website Analytics 101" September 19, 2018 5.0 Pros Google Analytics is the BEST free tool to monitor traffic and further analyze all that has to do with it. Bounce rates, countries of visitors, visiting time, referring pages and so much more. If you are into web development (or app) you HAVE TO link Analytics with it. You will no longer have to guess the demographics of your traffic. Cons I give Google Analytics a perfect score on all aspect of business other than 'ease of use'. It can get very overwhelming when using it for the first few days as there are so many features and matrices all in one place. Review Source SK Subramanian K. CTO E-Learning Used the software for: 1-2 years ### "BP Insight" October 15, 2021 5.0 Awesome experience love this product Pros this is great product and have a wealthy of the features Cons some of the modification is difficult to do it. Review Source Harry C. Large Format Operator Printing Used the software for: 2+ years ### "Free Analytics but with no support" March 5, 2019 4.0 We use Google Analytics to gain insight into how people use our web site. We are able to see how long people spend on the web site, what they click, and what pages are most interesting. It has been helpful in deciding how to design our web site. We are pleased with Google Analytics. Pros I like that Google Analytics is free for the company to use, and gives us most of the web site visit analytics that we want for analysing how people use our web site. Cons I dislike that there appears to be no support from Google for Google Analytics. I fear that if we lost data, there would be no way to contact Google to retrieve the data. Review Source Douglas C. Sales Representative Insurance Used the software for: 6-12 months ### "The best Google integration tool to analyze a website!" January 24, 2019 5.0 In General my experience has been very satisfactory Pros The best creation! I built my website and to analyze the data and monitor the traffic, I found a tool that could help me. Google Analytics met all my expectations when it came to showing analysis of my website. Cons I think you could have a way to directly highlight the analyzes or show how many people have visited the website. I have no problems, since I really think that this is a powerful integrated tool that can be used in all websites to monitor the website data instantly. Review Source RY Ross Y. PM Entertainment Used the software for: 2+ years ### "Deep but a but complicated analytics solution" August 29, 2021 5.0 After spending quite some time on the initial set up and the learning curve, the end results are amazing. Pros 1\. It's possible to track almost anything. Whatever is related to measurement - GA can do it (whether or not you'll be able to set it up correctly - that's a different question). 2. Natural language queries: some of the less complex questions can be asked in plain English. 3. Available for all platforms, includes commerce, goal setting, allows AB testing Cons 1\. With such a multitude of features come complexity. It became a bit of a monster, with myriad smaller players focusing on one or another aspects of GA (and charging for it - but make it real simple) 2. Because of the dedication to privacy, some features will never be added - for example, session recording. Review Source Shawn C. R. Director, Analytics Enablement Internet Used the software for: 2+ years ### "Incredibly full-featured enterprise analytics suite - for free!" December 28, 2018 5.0 Pros It's hard to beat the amount of features you can get in this suite when you consider that it's 100% free. Sure, they offer an enterprise version too which costs money, but for many businesses the free version is enough. Whether it's simply measuring site traffic or understanding campaign performance, analytics are a must for any website. Cons It can sometimes be difficult to find support if you're using the free version, since Google doesn't provide any support for it themselves (meaning you have to rely on forums and other means to get help if needed). Review Source VR Verified Reviewer Associate Founder Marketing and Advertising Used the software for: 2+ years ### "You can track almost everything on your site" October 31, 2019 5.0 Google Analytics is a multifunctional service that allows you to promote your site more efficiently. Pros You can track the statistics of transitions to the site and classify visitors - this allows you to develop new pages on the site more efficiently taking into account the needs of the target audience. An advantage of Google Analytics is that this service is absolutely free. Cons It is not possible to track traffic if the user has cookies disabled. Also, setting up reports has a limited number. Google.Analytics cannot re-process data if a profile with configured filters is lost. Review Source Similar Products Featured ## Related categories [Data Visualization](https://www.capterra.com/data-visualization-software/)[Dashboard](https://www.capterra.com/dashboard-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.