# Page 94 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 94 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 94 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 2326-2350 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Tomer A. Co-Founder Internet Used the software for: 2+ years ### "A Must Have" November 27, 2018 5.0 Use it on a daily basis to get to the bottom of how our website perform Pros Free. It Gives you all the stats you need for your website. Easy implementation and tons of features. Cons Showing funnels in a easy way could be great Review Source VR Verified Reviewer Full Stack Developer Computer Software Used the software for: 2+ years ### "All analytics in one place" September 8, 2020 5.0 Well, you got to have overview which actions are performed at your site - login, signup, etc. Also how many other pages have been visited. Google Analytics is powerful tool to see user conversion. Pros I like that it is really easy to integrate existing page or even multiple pages with Google Analytics. I used the Google Pixel approach, can highly recommend. Cons I like the graphical view about collected data - in visual form it is so much more persuasive. As soon as it is integrated with the page needed, it does not require long waiting time to see first signs of collected data which is awesome. Review Source JM JEAN-MARC M. Owner Health, Wellness and Fitness Used the software for: 2+ years ### "Review of Google Analytics" February 25, 2021 5.0 Google Analytics is one of those must do things if you want your business to know how your business is performing on the internet. The earlier you do it, the more data you will have over time to be able to make informed business decisions regarding how to move forward with something such as whether the company you are using to boost your search engine optimization is doing a good job. Pros Google Analytics was implemented when we first started our business to monitor and observe the number of activity generated by people visiting our website. It has given us an insight as to how well our website is working and is visited by people using the internet. In summary, it is essential for us to know what our website traffic is doing and Google Analytics allows us to see this especially over time. It also helps us to see how well an internet campaign is performing by looking at Google Analytics data over a period of time. Cons I don't have any cons regarding the software but I did have our tech support help me to get it activated for our business' s website. Review Source LB Lidia B. Editorial and social media coordinator Publishing Used the software for: 2+ years ### "Easy to use, and very insightful especially for small businesses!" March 25, 2022 5.0 Pros The best features are the real-time reporting, ability to go niche on each social channel traffic referral and the ability to funnel to a very specific degree. Cons The dashboard can be quite overwhelming but that is common with data analysis tools if you’re not familiar with them. Review Source LH Lillian H. Senior Digital Marketing Manager Internet Used the software for: 2+ years ### "Great software" April 18, 2021 5.0 Pros Easy to use and reliable. I like that the software remains stable. Having used expensive analytics tools in the past I found the stablity of GA refreshing. Cons Lack of service. But the community is great! Review Source VR Verified Reviewer Software Engineer Computer Software Used the software for: 2+ years ### "Good for measuring site metrics " March 6, 2019 4.0 Pros One of the best, if not the best for measuring performance metrics on web sites, like number of users that visited the site, counties e.t.c Cons It can be overwhelming at first when starting with it newly Review Source Matthew S. Outpatient Counselor Health, Wellness and Fitness Used the software for: 1-2 years ### "A must for any business with a web presence" December 10, 2019 5.0 I check my Analytics account daily and find the platform relatively easy to navigate. Pros Google Analytics gives me all the website data I need to understand how my website is working for potential clients and how I can make it better. Cons Configuring Google Analytics requires a certain level of expertise. I needed to hire a freelance specialist to get my account up and running. Review Source Ivana B. Founder & Project Manager Hospitality Used the software for: 2+ years ### "The king of Analytics" August 15, 2019 5.0 Pros You need to be smart about taking marketing decisions google analytics it's a must use in your marketing plan Cons i would like an improvement in documentation so it's easier to deeply understand metrics Review Source BC Bernard C. COO Government Administration Used the software for: 2+ years ### "Great Product......" February 15, 2022 5.0 Pros The ease with which data can be retrieved and analyzied. Cons A bit on the expensive side........but when you look at what you are getting, still think it is worth it. Review Source VR Verified Reviewer Account Executive Used the software for: 1-2 years ### "Google Analytics is amazing!" August 1, 2018 5.0 Definitely would recommend this. Pros Google Analytics is the best software to track how well your companys website is performing. We are able to get so many insights into what is going on. Cons Google Analytics is a great software overall. A lot of great features and good data. The biggest issue is the reporting aspects. I would love more in depth charts and reports. Review Source VQ Veronica Q. Operational Director Marketing and Advertising Used the software for: 2+ years ### "If you manage a website, you need google analytics" August 31, 2021 4.0 Overall experience is good. It may take some time to assemble dashboards and reports, but once you get used to it you will be able to get insights from google analytics more intuitively. Pros You must have google analytics in your website to track anything and everything that happens in it: visitors, visit duration, actions, etc. If you're serious about user experience optimization, then you need to measure, and google analytics must be in the top of your list. Cons Would it be possible to track individual visits please? Rather than aggregated data, it would be really useful to be able to see also what each individual visit does. Review Source Damini G. Marketing Information Technology and Services Used the software for: 2+ years ### "Best Website Analytics tool " September 14, 2020 4.0 It is a great reporting tool, would recommend it to advanced marketers and web developers to understand their campaigns and website performance. Pros Google analytics is a very sophisticated reporting tools which is absolutely free. Managing ad campaigns for different industry verticals become extremely easy using the tool advanced features. User management and realtime data is very helpful. Cons To understand all the capabilities and implementating it is a bit tricky. It is not very intuitive as a platform. Even the learning resources can be easy and comprehensive. Review Source Frank F. COO Real Estate Used the software for: 2+ years ### "The Standard" April 20, 2021 5.0 Overall we've been really happy. Considering that it's free, and integrates with everything, and lets a non-technical founder like myself get something up and running quickly, it's amazing. We were able to set up something really simple immediately, but it scales in complexity and available features over time. Pros Best part is that it's super-easy and free, and all the training is set up for you in videos, credentials, and forums. No dev required. Cons The interface isn't quite as streamlined as other Google products. Even for similar business-facing products (like Google Admin), I feel that it's a bit less intuitive Review Source VR Verified Reviewer Head Of Digital Design Used the software for: 2+ years ### "Best tool for analyse your website" September 21, 2019 5.0 Pros 1) easy to understand 2) details report 3) understand about business growth Cons I didn't find any cons. If someone has minimum technical knowledge he/she can easily understand the analytics report. Review Source ACD Aline Cristina D. Blogger Internet Used the software for: 2+ years ### "My analysis of the Google Analytics software." February 22, 2020 4.0 My overall experience with Google Analytics is good. It always makes it easier to monitor my site, whether visits have increased or decreased on a given day, week or month. That way it's easier to do some strategies to attract more visitors to the site. Pros What I like most about this software, is the ease of being able to monitor in real-time the amount of visitors on my site. Besides the fact that I can see which pages of my site visitors stay longer, this way it is easier to know what pleases my visitors the most. Cons What I least like is the fact that I crash the Google Analytics website a lot, the rest I have nothing to complain about. Review Source VR Verified Reviewer Ecommerce Manager Consumer Electronics Used the software for: 2+ years ### "The new dashboard is amazing!" January 21, 2019 5.0 We love it! Pros The ability to track just about anything is priceless. The software is very easy to use once you master the basics. Cons The tutorials should perhaps be built into the dashboard for new users. Review Source Vikas H. Senoir Sales Consultant Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Best analytics tool" December 14, 2020 5.0 Overall experience has been good so far. Earlier we weren't able to track visitors. However, now with Google Analytics we can drive our traffic accordingly and modify the campaign based on information captured through Google Analytics. It helps us understand the behavior of our visitors. You can easily track activity on your website and you can also integrate it with your add campaigns. Pros Google Analytics helps to track your visitors, click and page likes and segregates the visitors demographically. Cons It is a little complicated for starters and it takes time to fully understand all of the features and use them to your benefit. Review Source MIK Md Imtiaz K. Engineer Computer Networking Used the software for: 1-2 years ### "Good web platform for Analytics" December 24, 2021 4.0 Pros I've been able to produce more detailed reports for our clients thanks to these platforms. Data Studio's most useful feature is the ability to generate comprehensive reports on site metrics in real time. Cons It's not always easy to keep track of drop off rates when you have a large site with forms or applications. Review Source VR Verified Reviewer Technical Support Specialist Computer Software Used the software for: 2+ years ### "My Analytics set up experience" October 9, 2018 4.0 In terms of the functionality it works exactly as intended and never really has other outstanding issues. Pros Once set up data flows up automatically to the website, this makes monitoring web traffic very useful in regards to an e-commerce business for example. Cons The initial set up process can be a bit confusing to a novice especially if you have never done so before. Following Google's user documentation at times feels tedious. Sometimes Google will push out changes and you may not be notified of those such as if their Analytics UA script is update to something new. Review Source Roy R. Teacher Education Management Used the software for: 2+ years ### "Systematic Realtime Time Data Analysis" March 26, 2020 4.0 It is a tool where you can rely on especially monitoring the behaviour of your website visitors. Pros Google Analytics helps me to monitor the behaviour of my website data in a systematic way. Every detail of its report helps me to check where and how my visitors stay in my website. This analysis could lead me on how can I configure and improve my site. Cons Google Analytics - Calculated Metrics is somewhat complicated to apply. It seems this is still a Beta platform and needs to give a try but hopefully this will add to solve users need in analysing site performance. Review Source BP Bastien P. Developpeur Internet Used the software for: 6-12 months ### "Outil qui permet d'analyser facilement ses données" October 4, 2023 5.0 Pros Des rapports simples à mettre en place, qui permette de bien visualiser les données utilisateurs pour ajouter de nouvelles fonctionnalités à ses logiciels/applications. Cons Difficile parfois d'avoir une granularité très fine sur les rapports d'analyse Review Source JS Joanna S. Marketing Furniture Used the software for: 2+ years ### "Great for Collecting Website Data" September 22, 2020 5.0 I would recommend that anyone with a website be registered with google analytics so they can be collecting valuable data. It is a great resource to have to understand your site performance. Pros I check the analytics for my company on a regular basis. On it I can see user behavior, location, a map of what path they take through the pages and a couple conversion tracking metrics. It shows me how many website users I have and trends such as bounce rate. Cons I do not have any complaints whenever I run into complications with our data collection the google implementation team has been very helpful in getting the problem fixed. Review Source VR Verified Reviewer Media Associate Marketing and Advertising Used the software for: 1-2 years ### "Fantastic Tool" April 11, 2020 5.0 Fantastic experience, allows me to better understand my website and strategically plan marketing campaigns. Pros Google Analytics allows you to better understand your website traffic. This is a great product with free online tutorials and certifications. Cons It can be confusing to understand and first and filters must be created and then applied before they start collecting data. Review Source CW Christopher W. Creative Director Photography Used the software for: 2+ years ### "Tracking is our most needed part of Google Analytics so it's a must" August 11, 2023 4.0 We have had Google Analytics since we first started the company and it provides major insights into tracking our traffic and user base. It's just a must. Pros Firstly it is free and second it's a must because nearly all our ad revenue comes from Google Ads. Cons For us the dashboard isn't the best and there just doesn't seem to be enough features to really find out where exactly your traffic is coming from and why. Review Source mrR mohammad rashid R. Technical Lead Information Technology and Services Used the software for: 2+ years ### "Google Analytics of the best tool for web reporting" April 14, 2022 5.0 Pros Wide variety of reports on user acquisition, Various OOTB user behavior and conversions matrics Rich UI Easy journey builder and data layer mapping Easy navigation and report sharing options Cons Quite expensive in comparison to other Analytics products Google Analytics is good for small sites and small businesses to track the basic web performance Alternatives considered [Tealium Customer Data Hub](https://www.capterra.com/p/168306/Tealium-iQ-Tag-Management/)[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.