# Page 95 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 95 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 95 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 2351-2375 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer e-marketing Analyst Retail Used the software for: 2+ years ### "Good settings" May 24, 2019 4.0 I do not like not being able to trust Facebook data, since as they are competitors, they do not share information. I also do not like to continue seeing conversions of orders that were later canceled, oblique me to a double check. Pros The most important thing is to make a correct initial configuration, know well the business to be analyzed to know exactly what setting it is necessary to do before starting and then it can not be changed. Keeping that in mind, once it is working, the data is reliable and varied. Cons It is possible to see data of your business that then help you make decisions, know where to invest and what to correct Review Source VR Verified Reviewer Key account manager Information Technology and Services Used the software for: 2+ years ### "Best analytic tool for free" October 4, 2019 5.0 Very good. It is a powerful tool that help you empower you business. Pros \- Free to use - Easy to attach to your website via web hooks or plugins. Cons \- You need to know how to setup the tracking pages to us it right. Review Source mohamed I. Contact creator Media Production Used the software for: 1-2 years ### "Google Analytics Review" May 26, 2021 5.0 Pros Google Analytics enables you to monitor the performance of the site or application on search engines, or on the Google play store and collect data on your site, and here is a list of what you can learn from it: Find out the number of visits that were made to your site. Find out how many new visitors have recently visited your site. Find out how many people can be considered a frequent visitor. Learn about the top performing pages and website traffic. Learn about the average time spent by visitors to browse the site. Find out which keywords are getting the most traffic. Learn about the number of ads and referrals traffic. Cons The interface is not simple and fairly easy for beginners. Review Source VLH Victoria Louise H. Senior Account Manager Marketing and Advertising Used the software for: 2+ years ### "Invaluable insight" March 15, 2019 5.0 As a data-driven marketing agency, Google Analytics is invaluable to our work. That's why we use Google Analytics on every site that we work with. Pros \- The breadth of information means clients can make data-driven decisions - It's free to use - Ability to add numerous clients - perfect for agencies - Annotations makes it easy to share changes and updates with the wider team - Easy to see how visitors find and interact with your site - In-depth audience information include demographics, interests, device Cons \- Due to the nature of the information, you'll need training on the platform - Custom reporting is limited Review Source AE Ayhan E. Product Manager E-Learning Used the software for: 2+ years ### "Perfect daily tracking to understand business success" March 13, 2021 5.0 It is really enhanced tool to create an environment on your company where it is driven by instant data and overall analysis. It is a suite where there are varieties of functionalities to track events, manage ads and much more. Pros It has lots of built in capabilities to track traffic, conversion and user and customer behavior in real time. It enables you to track segments of users and their success based on goals you define. Cons When it comes to having deep dive analysis on users and customers, it is hard to create your own analysis. There is no feature to embed your event system besides Google tag manager. Review Source carlos L. buye and seller Consumer Goods Used the software for: 1-2 years ### "not good costumer support" May 12, 2020 4.0 i did not solve any problem with google analytics but i make money with his analytics Pros is free to use self-service to check the analytics of your site you get specific info from who is buying in your site you knnow from where the trafficc is caming Cons the cosstumer support is really bad you need to get a lot traffic to apply for google analytics is hard when you start Review Source Lucky Griffin N. Web Editor Media Production Used the software for: 1-2 years ### "Google Analytics Review" January 10, 2021 5.0 My overall experience with google analytics has been overwhelmingly positive. It has helped increase my conversion rates significantly and even landed a few extra gigs as in digital marketing using google analytics. Pros What I liked the most about Google analytics is the deep insite it can give a website administrator into the dynamics in the traffic on their site. This helped me focus on improvements that led to increased traffic and conversion rates. With Google Analytics it is easy to monitor your diigital marketing campaign all for free. Cons The one thing I did not like was how technical the process of linking ones own website with google analytics is. However it is not a process that needs to be repeated severally hence not a big problem. Review Source JD Julie D. OAS Mental Health Care Used the software for: 1-2 years ### "Google 360" June 21, 2022 5.0 I use this daily. I really like using it. Pros I use this application to help keep everything organized. It helps me keep up to date with changes that have been made. Cons Sometimes loading can be an issue. But other than that I dont have any cons. Review Source FG Fabjon G. Software Developer Computer Software Used the software for: 2+ years ### "Absolutely Great Analytics" July 19, 2019 5.0 Overall perfect experience Pros As a software developer, clients ask you for analytics after you finish your website. I have used Google Analytics since day one. Extremely easy to set up. Features are great, from location analytics, gender, localization, live traffic, bounce rate and everything else. Also as an administrator, you can add other users who can see the same analytics. It offers mobile apps, so you can check the analytics even if you do not have your laptop with you. Cons I do not have any bad word about this Software. Like most of the google softwares, it is absolutely great. Review Source VR Verified Reviewer 大学講師 Education Management Used the software for: 1-2 years ### "マーケティングリサーチ" December 28, 2022 5.0 Pros 閲覧者を細かく分析し、今後のマーケティングリサーチに活かせる点。 Review Source VR Verified Reviewer Director Of Technology Education Management Used the software for: 6-12 months ### "User-friendly for Employers!" August 27, 2019 5.0 Great! Pros Able to view stats about website on a daily basis. Cons At times can be hard to understand fully. Reason for choosing Google Analytics 360 Ease of use. Review Source VR Verified Reviewer Administrator Internet Used the software for: 2+ years ### "Great Support!" November 2, 2018 5.0 Pros this is very helpful and I got a great support all analyze and report are helped me a lot! i appreciate that! Cons its help me to gather all reports for my site. and very easy great support for me! Review Source Scott D. Owner Computer Software Used the software for: 2+ years ### "Google Analytics" April 18, 2019 5.0 Pros Google Analytics is a must to add to your website. It will provide you with more information than you can imagine about the visitors and other stats. Cons None really. The best Analytics out there. Review Source CH Courtney H. Media Strategist Marketing and Advertising Used the software for: 2+ years ### "The best free analytics available" July 31, 2020 5.0 Google Analytics provides a great experience to all digital marketers. I would not consider switching to another analytics software. Pros I have been using Google Analytics for over two years. This is my go to choice of any available analytics. Super easy to use, free of charge, seamless connection with Google Ads accounts, and lots of visibility into website traffic, conversions, and custom events. Cons Alike most softwares, there is a bit of a learning curve when it comes to understanding where to find data and filtering. However, this is a great Google product and I have very little negative to say about it. Review Source VR Verified Reviewer Paid Search Executive Marketing and Advertising Used the software for: 1-2 years ### "Fundamental For Website Growth" October 23, 2019 5.0 My overall experience with Google analytics has been mainly positive! The fact that Google gives you all of this data for free is an absolute gift! Pros Google Analytics Is A fundamental Software for any websites growth. I love how you are given real-time data on how your target market is interacting with your website so that you can optimise it to make changes which will optimise your website for further conversions. Cons The only issue I would say that I have experienced with google analytics is that because there is so much data and the way that it is formatted. It can some times be very difficult to get very simplistic answers. It is a software which takes plenty of time to get used to which cannot be picked up very easily Review Source VR Verified Reviewer CEO Telecommunications Used the software for: I used a free trial ### "The Excellence of G.A. 360" March 11, 2022 5.0 Pros I love all the features embedded in the software. Namey from the data visualization tools to the uI/UX design. Cons So far, I haven't come across any feature that I feel should be added or removed just yet. Review Source RL Richard L. Finance Supervisor Retail Used the software for: 6-12 months ### "Richard Lubiano on Google Analytics 360" May 22, 2023 5.0 Google Analytics 360 is awesome, very systematic and well-documented. It simply allows you all your marketing data in one location. Always excites me and become more persistent and hopeful to the things that I want. Pros I like Google Analytics because I could track my channel how it is performing. It's really a great tool for business growth particularly on my side it gives me an idea an output the fruit of my labor. Cons Google Analytics 360 is not difficult to use. It's a reliable source and very helpful tool in doing business. Review Source Katharine C. Educational Liaison/Business Analyst/Marketing Researcher Education Management Used the software for: 2+ years ### "Start here." February 26, 2019 5.0 I use monthly google analytics data to measure web traffic changes, and monitor our SEO. Pros There is so much to be learned from the mountains of data available in google analytics. While other services can complement this data, this is the best place to start to gain insight into your audience and website performance. Cons When there are a million data points, how do you know which to track? How often to track them? Lean into all opportunities to learn how to use what's available in google analytics--including the provided training that google offers for free. Review Source CW Chris W. Web Swiss Army Knife Marketing and Advertising Used the software for: 2+ years ### "Numbers Don't Lie..." October 16, 2020 5.0 We don't run 100% on instinct or past experience - these can be flawed metrics. We ALWAYS review Google Analytics before making any decisions related to our clients websites. The analytics paint a great picture and the numbers don't lie. Pros I love the fact that I can segment and analyze data across almost an infinite number of metrics. Goal tracking ensures that all important metrics are being followed and acted upon. Cons I was trying to find a con, in regards to Google Analytics, and my first though was related to having a customizable dashboard. I had a look at my account and as it turns out, that feature is already present. Review Source FB Fizza B. Article Writer and Web Developer E-Learning Used the software for: 6-12 months ### "Best Tool for Web Analytics" July 22, 2021 5.0 Excellent Experience Pros Google Analytics is a powerful and authentic tool that helps to give insights into our websites. So that, we can know about the performance of the website to grow our business. The most impressive and astonishing thing is that it is free to use. I am using it to check out the metrics of my site as well as for my clients. The thing that I like the most, is its “real-time” analytics through which we can see the activity of the visitors on our website. I always prefer and recommend Google Analytics. Cons I have not found any issue while using it. If you are a new user then you may experience some trouble understanding its features. But, trust me, you will find the best one. Review Source Mayur S. Content Writer Media Production Used the software for: 6-12 months ### "Good tool for gain basic insights about website traffic" February 15, 2019 5.0 Overall experience is great. But, it is important to mention that with minor improvements Google analytics can make the user experience even better. Pros It shows basic analytics like traffic source, geographical insights, campaigns in the most understandable way. Due to its proper presentation of these insights, users can easily understand the basic information about their site. Cons There is a need for simplification in custom reporting feature of Google Analytics. To some extent, it's a complicated task to navigate and use the feature. Review Source KP Katarzyna P. data analyst Aviation & Aerospace Used the software for: 2+ years ### "Advanced data analysis" July 4, 2023 5.0 Pros Must have to collect, measure and analyse data. It allows an easy integration with other Google tools and overall provides key insight to take decision. Cons It takes experience to be confident with analytics tools and practice, not something you can learn on first sight. Review Source RL Richard L. Owner Events Services Used the software for: 2+ years ### "Not too technical" June 3, 2021 5.0 Once I learned the ins and outs this product became a gold mine of information Pros With Google Analytics I am able to see what my page is doing each day. By doing that I can create ads or posts that bring my business in front of more people. Cons There is a little learning curve to taking the stats and turning them into huge piles of information to use to bring your business in front of new people Review Source EV Erica V. Owner Health, Wellness and Fitness Used the software for: 2+ years ### "The best analytics software" June 3, 2021 5.0 Super user friendly, helpful information, great UX design. Pros I use Google Analytics every day and love it - super easy, the interface is beautiful, and it gives me a ton of info. Cons It's easy to use and integrates seamlessly with my website. I have no complaints about Google Analytics. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 2+ years ### "Mounds of Information at Your Fingertips" September 30, 2020 5.0 Overall, Google Analytics has helped me help my clients leverage their traffic and increase their sales on an increasing level. Pros Google Analytics makes it relatively easy to monitor and monetize traffic trends to the websites of my clients. The amount of information available through Analytics is mind-boggling and gives you insights on your traffic that help you better understand their habits, leading to better sales. Cons Some of the information can be tough to decipher at first. There is definitely a learning curve. The user interface isn't the easiest to navigate. 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