# Page 96 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 96 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 96 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 2376-2400 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer seo Accounting Used the software for: 6-12 months ### "really good tool " December 20, 2021 5.0 Pros its a cheap tool with nice features, enough for me Cons its not like a mercedes, but itsenough for 90% of my collegues Review Source VR Verified Reviewer Speaker/Researcher E-Learning Used the software for: Less than 6 months ### "Great tool, helps a lot to analyze data" September 10, 2021 5.0 Great, I'm still learning a lot about it since it's a very comprehensive and powerful tool, but so far it has provided great insights and data. Pros I love how it's user-friendly and how easy it is to navigate. I can always find what I'm looking for and it helps me work on different reports. Great search tools and data breakdown. Good dashboard capabilities as well. Amazing web tracking functions! Cons I wish it could be easily integrated with Pardot and Salesforce, making it even easier to track different potential customers' actions. Review Source DU Dennis U. Web Developer Marketing and Advertising Used the software for: 2+ years ### "Google Analytics is an absolute must for Web / Mobile Apps" September 12, 2019 5.0 Google Analytics has allowed us to provide real tangible results to customers that we build websites for. This is critical for us as it allows us to continuously improve our product. Pros We use Google Analytics daily for every single website we monitor, and there's no better solution for analytics. You can truly start to understand the behavior of people on your websites and use that data to improve marketing efforts, conversions, and more. Cons Certain aspects of Google Analytics can be complex to set up and get working correctly. The end product is very worth it, but be prepared to put some time and effort into it. Review Source VR Verified Reviewer Senior Paid Search Analyst Marketing and Advertising Used the software for: Less than 6 months ### "Google Analytics Review - Very Good Tool for Marketing" November 15, 2023 5.0 3 years of experience managing GA for ecommerce Pros It is a very useful tool to measure conversions and campaign performance. It helps us create channel strategies and optimize them. Cons The setup at first can be confusing for someone who has never used it before. Review Source VR Verified Reviewer Marketing Automotive Used the software for: 2+ years ### "Customer knowledge " May 5, 2019 5.0 Pros Google analytics allows me to learn so much about our customers, their shopping behavior, and the impact of our campaigns. Cons Wish the mobile app was a little easier to view / filter info on. Review Source LS Luca S. IT Apparel & Fashion Used the software for: 2+ years ### "Tool essenziale per tutti i siti web" April 1, 2024 4.0 Pros I software di Google hanno una marcia in più, sono completi e spesso gratuiti. Google Analitycs è un tool fondamentale per ogni sito web. Cons Quando si è passati da UA a GA4, si è persa la facilitò di utilizzo. Review Source KM Kenneth M. Creative Director Information Technology and Services Used the software for: 1-2 years ### "Review of Google Analytics" June 7, 2019 4.0 It is an amazing software.As a Digital Marketing Consultant,I deal with numbers a lot so I can make informed decisions and google analytics has helped a lot in this regard. Pros Wow,this is one of the most amazing business analytics software I have been using for a long while because of the features it contains which can help me track everything that happens on my website and my clients websites thereby helping me to restrategise if i am not seeing my expected result or if I want to get more result. Also,the fact that the basic version is free to use is also one of the factors that has made me recommend the software to my clients and prospective clients. The software has helped my social media marketing more result oriented by showing me the behavior of my clients and prospective clients. Cons It is a great platform but what i don't really like about it is that it is fairly complex. Most times I have to take days to put my clients through on how to Navigate the software. Also,it take a period of time for one to start getting analytics of his/her site if the website is new,this i feel should be worked on. Review Source VR Verified Reviewer Consultant Public Relations and Communications Used the software for: 2+ years ### "Works great but do not necessarily see the incremental value compared to free version" May 21, 2022 5.0 Great but probably just as happy with the free version Pros Al the insights it gives me and someone else can do the install Cons Some view are very confusing or do not give full insights Review Source Marissa N. Marketing Specialist Machinery Used the software for: 2+ years ### "Offers great insight into website" December 15, 2020 5.0 It is the best tool out there to analyze your site. It provides a lot of information and helps assist in the deciding of how to best utilize your website. Pros Google Analytics makes it easy to see where your website has successes and where you have room to improve. You can see your traffic, engagement, how people flow through the website and other great insights into how people interact with your content. Cons I don't have any negative reviews for Google Analytics. Maybe there could be some more simplicity in looking through second actions on sites, but really that is it. Review Source VR Verified Reviewer Practice Director Mental Health Care Used the software for: 2+ years ### "Absolute necessity for any business with a web presence (which means every business!)" February 12, 2019 5.0 Absolutely necessary tool for anyone that takes marketing seriously. Pros The ability to drill down into the data (especially demographics) and behaviors of users is amazing. Helps us understand and target our marketing and content, as well as understand where people lose interest in our website. Cons A little complicated to set up and understand if it is your first time using. There are some good Youtube tutorials out there, as well as blogs covering use. As we've switch to web services that integrate Google analytics though, it's become a lot easier. Review Source Sumeet Z. Digital Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Superb website analytical tool" March 5, 2019 5.0 As a marketer, I have the best experience with the Google Analytics Pros We can track the marketing funnel where website conversions can track easily Cons Mobile app is not that easy to use and understand to user Review Source EM Erik M. Chef de produit Insurance Used the software for: 1-2 years ### "Un MUST have " November 15, 2023 5.0 Pros GOOGLE ANALYTICS a une possibilité énorme. Tout est modulable, combinable. On peut exporter un nombre incalculable de données permettant de connaitre la visibilité de son site internet… Il y a également une forte possibilité de personnaliser son espace. Cons Il est difficile de maitriser rapidement toutes les fonctionnalités de GOOGLE ANALYTICS. Review Source VR Verified Reviewer Digital marketing executive E-Learning Used the software for: 6-12 months ### "Best tool for check website visitor details & personalised multiple factor Check using google analyt" August 4, 2020 5.0 My overall experience is very good .This tool is a next level tool for digital marketer for track and check result. Pros When i find most of the visitors visit my web page and which page generate best revenue & which page bounce rate, CTR is? And much more personalised option easily track from hear. Cons Just needed to verify site on google analytics. Any time check data about how to perform any campaign & how many visitors now live in my site even they are on which page all data provided by Google Analytics Review Source BB Barış B. Marketing Manager E-Learning Used the software for: 2+ years ### "This is the essential for any digital marketer." October 20, 2020 5.0 Analytics has been a part of my almost 5 year Digital Marketing journey. It is an essential tool that everyone, especially every entrepeneur needs to learn and master. Pros Analytics is addicting. It has so much data to offer, you would get lost in it if it wasn't for google's excellent UX. There is not a single free app that can compete with Analytics and if you have a website, you MUST use Google Analytics. Cons Some things are just confusing and not explained at all. For example, the conversions are strange to set and the guides on google's helpbooks are not very helpfull. Review Source Carlos C. Tech Support Veterinary Used the software for: 1-2 years ### "Data for Decision Makers " November 27, 2019 5.0 Overall the experience has been wonderful. Google Analytics will over your up to date metrics about the state of your website, which is exactly what you need to make informed decisions such as advertisement. While it can be a bit tricky to master, once you do it becomes second nature. Highly recommend it for small business owners!! Pros With Google analytics it's incredibly easier to find out valuable data about your users such as device type, view count, page count and more. The dashboard is very well organized and has dozens of report types that can be used in combination to give you the data you want. By far my favorite thing about it is how easy it is to integrate with your website. It's a tool that can be incredibly useful for both big businesses as well as small ones. It only takes a minute to set up. Cons There is a big learning curve when it comes to running reports. Some of them have similar names and are easy to confuse. It takes a couple of weeks of fine tuning your settings to generate those big reports that might influence an ad campaign, which is a shame considering how great the tool is. Review Source Prathamesh S. Digital Marketer Marketing and Advertising Used the software for: 2+ years ### "Great Way to Know your Audience" February 25, 2019 5.0 Superb way to plan your marketing campaigns with deep insights Pros Gives in depth visualized traffic flow and details about target audience Cons Takes time to know all features and goal setting could be easier Review Source Ryan H. Growth Lead Health, Wellness and Fitness Used the software for: 1-2 years ### "Incredibly powerful tool" April 10, 2020 5.0 Overall, I really enjoyed using this product. I couldn't have done my job without it. Pros Tons of functionality and insights into specific user data. Very powerful for determing where our users were coming from and what they were doing on the website. Cons I wasn't always sure where to find things and what the difference was between different tools on the software. Review Source PK Paige K. Premium CSM Marketing and Advertising Used the software for: 2+ years ### "Great free product" October 8, 2019 3.0 Overall I’ve had a pleasant experience. Once you learn what information isn’t relevant or accurate it is very beneficial for your marketing tactics. Pros I like how it gives you insight to all of your various marketing efforts. It helps you know what’s working well and what you could improve on. Cons I don’t like how GA doesn’t get updated. I understand that it’s a free product but if Google is going to control everything they need to make sure that their programs get updated. I don’t like how it doesn’t track in app clicks from display due to the lack of updates. Reason for choosing Google Analytics 360 It’s a great free tool from Google. Review Source RS Ricky S. SEO Manager Marketing and Advertising Used the software for: 2+ years ### "Amazing tool to track the performance of your websites!" May 13, 2019 5.0 Pros Google Analytics is an advanced tool to track the performance of any given website. We are using it on our clients' websites and because of it we can track their performances with ease. It gives me plenty and detailed reports about the users, their time of visits, new users and if they come from organic search, direct or referral. As an SEO Manager, these data greatly helped me to find issues with their sites and optimize them according to the users/visitors' behavior. Cons It is not that easy to learn especially for beginners. There are a lot of functions to learn. Review Source EP Evan P. product designer Design Used the software for: 2+ years ### "Google analystics" December 29, 2021 4.0 So far at all the companies ive worked for ive used GA. I like it alot, Ill continue using it until something better comes a long. Its easy to use and understand for a lot of people. Pros Its really great for digger into initial insights as a designer. You can find info you need really fast without pause. Cons Honestly the notifications. I wish i could setup ways to get really custom notifications so i could know when some kind of very specific behaviour happens. Review Source VR Verified Reviewer Senior Software Engineer Computer Software Used the software for: 6-12 months ### "Nice Marketing tool" February 8, 2019 5.0 While i'm using this application i have to save a resource, So managing the digital marketing tool set is handled by me itself. And i need to say that its have very precise result. Pros Very precise and accurate data for our digital marketing. Its seems to push the add to our appropriate customers. And using this app we can monitor the exact growth of market study and we can bring the right inputs in right time. Cons we can't monitor the identity of customer that use the advertisement link. That is the very big issue that we are facing. Review Source VR Verified Reviewer Business Development and Strategy Internet Used the software for: 1-2 years ### "Best analytics tool for any webite or web application!" October 29, 2019 5.0 Google Analytics saved us so much time on the analytics side. Our team used Django as our web application backend. It would literally take us more than a few months to be able to create all the analytics if we had to code it up from scratch. Google Analytics is a life saver! Pros Google Analytics gives you all the tools you will ever need to understand your online business. Their most valuable tools include, real-time reporting, traffic reports, demographics breakdown, and events triggers. You can almost track anything you can think of. Cons The learning curve is a little steep if you plan on integrating it with your web application or other use cases such as the Facebook Pixel for marketing purposes. However most things are simple to get started. Review Source GE Gina E. Digital Marketing Associate Sports Used the software for: 2+ years ### "A powerful tool to improve your online presence!" December 28, 2018 5.0 Pros Google Analytics is a free tool that helped us improve our website rankings and to grow our sales and revenue. It has a lot of data and reporting tools that are very useful. The reports has lots of numbers and beautiful graphs. So, finding out how your websites are performing is easy but it can get "too technical" for beginners. It also allows me to filter and design the dashboard with the metrics I only want to see and analyze. I can create basic or complex reports as well. Some of the metrics I always review and analyze are the Audience Overview, Acquisition and All pages reports. Cons Because it is powerful with lots of advanced functionalities, Google Analytics is not a beginner-friendly tool. But once you get the hang of it, it is really fun to use. Review Source mS monika S. Digital marketing Food & Beverages Used the software for: 2+ years ### "Awesome tool for tracking website user behaviour" June 27, 2022 5.0 this software improve my website performance and revenue Pros The bounce rate and exit rate is the best features. that can track my website performance. Cons all good all features includes no need for other. Review Source KC Kyle C. Owner Online Media Used the software for: 6-12 months ### "Google analytics is great for my small business!" May 15, 2024 5.0 My experience has been really great for my business. I love being able to see all this data. Pros I love being able to track all my data across my Google accounts! It really helps me see if im marketing in the right sector. Cons I honestly didn't have a problem with it. It does take a little bit of time to learn. 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