# Page 98 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 98 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 98 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 2426-2450 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Digital Marketing Manager Wireless Used the software for: 2+ years ### "Must-have skill for Digital Marketing" July 27, 2018 5.0 Pros Simply put, Google Analytics is the foundational software competency for digital marketers. Understanding how to set up and interpret Google Analytics provides a definitive truth for all web data, regardless of how sophisticated your marketing stack is. Huge pro is that it's free and training is available online, also for free. Cons Unfortunately, Google Analytics can only track data after you've configured it, ie, it does not track historical data - so if you walk into a site without or with a poor implementation of GA you end up having to start at ground-zero. Review Source VR Verified Reviewer Website Developer Health, Wellness and Fitness Used the software for: 2+ years ### "Google Analytics" November 26, 2018 5.0 Pros I like this software because without too much trouble it keeps track of what is happening with my website. Cons I don't think that I am using all of the possible uses of the software. Review Source AB Amy B. Executive Director Non-Profit Organization Management Used the software for: 2+ years ### "Overall good" June 4, 2021 4.0 Overall good. Would like to expand what it reports on Pros Reports that we are able to pull are very helpful for us to see where traffic come from and goes to in our site Cons There is information we want to report on that does t seem to be included in Google Analytics’ reports Review Source RB Ritik B. Founder Information Technology and Services Used the software for: 2+ years ### "The best tool to capture Web analytics" September 16, 2021 4.0 Pros What I like most about Google Analytics is its real-time tracking segment. The tool provides concise real-time visitors as well as their locations. With Analytics, you can manage your website accordingly. Cons The thing that I don't like about Google Analytics is its JS. It slows down the website. Review Source VR Verified Reviewer Business Intelligence Consultant Information Technology and Services Used the software for: 2+ years ### "Best website analysis tool." April 9, 2019 5.0 We can easily provide information regarding the website's performance to the clients using dashboards and suggest them the way to improve the traffic to the website. Pros Free and very easy to integrate to the website. We can track the traffic of the website and derive meaningful data about the number of visits to the website, bounce rates, peak time etc. Data can be easily exported to excel. Cons For beginners the tool is bit overwhelming as there are endless options and It would have been nice if there was a description about the data and where they are coming from and what is the meaning of the data. Review Source SA Samer A. Research Director Legal Services Used the software for: 2+ years ### "Great for the basics but complex queries can be a pain" June 21, 2021 4.0 We use GA to track overall user behavior, determine where our users are coming from, and what they're doing when they get here. Pros Google Analytics is shockingly simple to set up; takes just a couple of minutes, and then you have a whole world of data at your fingertips that can be invaluable in determining your long term site strategy/outreach. Cons There are extremely frustrating limitations about how GA does its user tracking; the biggest problem we faced was its inability to distinguish bot traffic from human traffic, which MASSIVELY skewed our user analytics. Even removing the bot traffic with custom filtering is only a half-solution at best bc filtered queries don't go back far enough to do meaningful timeseries comparisons. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Reason for choosing Google Analytics 360 We use both. Review Source Kyle M. Marketing Dude Marketing and Advertising Used the software for: 2+ years ### "Would be silly to use anything else" January 31, 2019 5.0 I use Google Analytics to understand what visitors are doing on my site and how many of them there are. Pros Google Analytics is immensely rich in features and so simple to implement. I have installed it on every site I have ever created and it has never let me down. The tracking is extremely detailed and the reports are mostly easy to manipulate and interpret. Cons I can spend a lot of time in Google Analytics and will not always come away with useful insights. The information can be overwhelming and sometimes getting the data I want is not intuitive. Review Source VR Verified Reviewer Product Manager Automotive Used the software for: 1-2 years ### "The most common analytics tool" September 24, 2020 4.0 We really love to use google analytics as its free to use and it provides cutting edge tools Pros What I love about Google analytics it's the fact that is totally free to use and it includes various professional tools to track mobile and web analytics Cons The things that I would love to have is more APIs and support with third parties company like segment does Review Source VR Verified Reviewer Founder Information Technology and Services Used the software for: 6-12 months ### "Powerful features for gaining insights into your audience" December 27, 2022 5.0 Pros Detailed tracking and analysis: Google Analytics 360 provides a range of features for tracking and analyzing data about your website, including traffic, user behavior, and conversions. You can use this data to gain insights into your audience, understand how visitors are interacting with your website, and identify opportunities for improvement. Cons Data privacy: Google Analytics 360 collects data about your website and its visitors, which can raise privacy concerns for some users. You'll need to ensure that you're complying with relevant data privacy laws and regulations, and be transparent about how you're using the data you collect. Review Source aJ amy J. Executive Director Non-Profit Organization Management Used the software for: 2+ years ### "Typical Google, user-friendly, not terrible complicated" April 14, 2022 5.0 For small organizations who don't have the resources to track data or utilize information, this makes it easy to use the tools available to manage information to make the best decisions. Pros The features are simple to use, share, read. Cons Limited capacity should we want to expand. Review Source AC Alyson C. Blogger Internet Used the software for: 2+ years ### "Best way to keep track of traffic to your site!" September 24, 2019 5.0 Using Google Analytics helped with growing my site so much! Being able to see who is reading, where they came from to get to your site, where they went and what specifically they spent time reading is key! Knowing these things can even help with deciding what to share next, what readers enjoy, dislike and what they’re likely looking for in a website! Pros Google analytics is easy to learn and use. The best part is that you can easily find help, even just by using google to search for an issue you’re stuck on! Google analytics helped me learn so much about where traffic on my website was coming from and going to! Cons For some of the more detailed stats, you’ll have to really dive in and learn about what they mean and how they affect your website and traffic. Although that’s not a bad thing, you just have to take the time and be willing to learn!ysing Reason for choosing Google Analytics 360 Google Analytics was my first choice because of the ease of use and the simplicity in learning how to use the product. Review Source Davis B. Co-Founder Internet Used the software for: 2+ years ### "Must have Google Analytics" December 5, 2018 5.0 Pros Google Anaytics is absolutely necesarry for any website. Cons Nothing. It is easy to use for basic functionality and reports, however, it has deep and advanced setting if necesarry. Review Source Jennifer W. Executive Producer Entertainment Used the software for: 2+ years ### "Essential for any Website or Business... But VERY complicated!" December 28, 2018 3.0 Pros Anyone running a website needs the data provided by Google Analytics. It's really the only way to get it. Cons I find Google Analytics very complicated and difficult to understand. Review Source Mbuso N. Owner Consumer Services Used the software for: 2+ years ### "Google Analytics" April 6, 2020 5.0 Excellent Pros This tool allows me to collect a lot of important data from my customers. Cons You can even get the details of the device, demographic etc for you customer which is rch data. Review Source Terry S. Development Assistant Non-Profit Organization Management Used the software for: 6-12 months ### "Google Analytics Review" October 22, 2019 5.0 I think it's a great tool to have, you just may need to be trained on it before you can get and use all it's data to your full potential! Pros There is a lot of good information that can be used to help with traffic on your organizations website! Things like who goes to what page, how long users are on your website, and things like that. Cons It is a lot of data to look at, and can sometimes get confusing on what you're looking at. But once you know what all the data is, it can be very beneficial to your organization! Review Source JJ Josh J. Owner Information Technology and Services Used the software for: 2+ years ### "Can't do my job without it" December 2, 2021 5.0 Pros User data, live views and interactions, and overall ease of use with all the data they provide. Cons i wish there were a way that we can figure out the not provided tags for google searches finding us and filter down by them to see the interactions on them. Review Source VR Verified Reviewer Senior Software Test Engineer Telecommunications Used the software for: 2+ years ### "Google Analytics" November 2, 2018 5.0 Pros This tool is a gold mine for web developers etc who wan't to have extensive view how their system is working user wise. Cons Couldn't list a one thing I don't like this software. Review Source VR Verified Reviewer Microsoft Visual Studio Automotive Used the software for: 2+ years ### "Google Analytics" June 8, 2021 5.0 Pros By using this i xan easily measure what kind of prospects are looking at my website and what's are the most interesting. Cons Very difficult to use a new user and pricing is high. Review Source CG Chris G. Director of Communications Non-Profit Organization Management Used the software for: 2+ years ### "The Most Powerful Analytics Tool Out There!" February 14, 2020 5.0 Google Analytics helps us know how many new users are coming to our website, where they are coming from and what content they find the most beneficial. Pros Google Analytics is simple enough for basic users but packs a lot of power behind additional features for the most advanced users. The data given helps us make informed decisions on our website. Cons I wish there was a better way to look at hourly analytics. We are a church and so a lot of our traffic happens on certain days within a certain time period. Also, I'd love it to be able to have live analytics - even if it means a paid subscription. Review Source Lily W. Personal Assistant Market Research Used the software for: 2+ years ### "Similar to economic research classes" September 2, 2020 5.0 Pros It teaches you how do do social media charts and how to make Web pages and administration. Cons It should save your progress as you go. Should also have an application for phones. Review Source VR Verified Reviewer Nursing supervisor Hospital & Health Care Used the software for: 2+ years ### "Attractive experience " November 19, 2021 5.0 Pros Simplicity Ease of use Reliable trusted results Cons Nothing was noted to be not good about software Review Source MM Mateusz M. Senior Research Analytics Specialist Management Consulting Used the software for: 2+ years ### "Google Analytics 360: One stop shop" March 27, 2024 5.0 Positive, can recommend to small business owners as a one stop shop for tracking their website traffic and customer interaction. Pros Most importantly, it is accessible to everyone! I love the online academy which goes in depth on the use of GA360, and you don't need a background in data analytics to understand what is happening. I also love how easily automated it is. Cons I think that more and more website traffic is due to automated bots, and I am not confident how good GA360 is at separating those from real users... Review Source Elliot F. Owner Construction Used the software for: 1-2 years ### "Great service" April 18, 2019 5.0 It really helps you narrow down where you should and shouldn't devote your time, effort and money in both marketing and advertising for company. It let's you know what's working and what isn't. Highly recommended A+ overall Pros I love how in depth and detailed the information is. It provides tremendous insight on so many different levels. For business owners or anyone involved with marketing and advertising it is a must have. Cons I don't really have much in the way of complaints. I guess if anything I don't like how it seems to have trouble tracking certain things that happen infrequently. It just says "Not enough available data" or something along those lines. But I suppose that information wouldn't be very useful anyways. Review Source Will S. Graphic Designer, Character/Concept Artist - Freelance Design Used the software for: 6-12 months ### "So much information" November 23, 2018 5.0 I love it, because I know how to use it. However, I had to take a day to figure out how it works through testing and how to videos -- this might take longer for others. Pros Amazing service provided by Google showing almost any information you could possibly desire to know about your website. Perfect for those looking to market to the exact community that wants/needs their product the most. You can learn exactly how many people looked at your page, email, ad, etc -- where they were, when they looked at it, how long... It really is amazing. Cons The only con I can think of with Goggle Analytics is that there is really a LOT of information... Too much for any new user. The user interface is so crowded with data, it can be very daunting, and is hard to know where to start. While this is great for experts (it allows you to really analyze the big picture, creating timelines, etc), I think for new users they should take a more step-by-step approach, showing small amounts of important data, explaining why users might want to know this, then finally combining them all into labeled sections. All that being said, an hour of perusing the features of the site should be enough time to for a user to equate themselves. Review Source Remus V. Co-Founder Computer Software Used the software for: 2+ years ### "Life saver for our business" November 21, 2018 5.0 Pros Everything. From UI to the data shown. Easy to use and implement on every website and it shows you valuable data. Cons It happens to be very slow at times. Maybe is their server. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.