# Page 99 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 99 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8090 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8090) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 99 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 2451-2475 of 8090 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jonas D. Consultant Management Consulting Used the software for: 1-2 years ### "The must-have in analytics" October 17, 2021 5.0 Right now, i can the engagement and if i make some noise on the internet. It's mesure my impact. Pros I really like the fact that i can see all my analytics through it, how long my visitors are in my website. I also can see where they are from and google analytics send me a report every month about the frequentation. Cons It's sometime little buggy with a wordpress website but you can easily manage to fix that with youtube tutos. Review Source VR Verified Reviewer Właściciel Internet Used the software for: 2+ years ### "Do you really need to read Google Analytics review? Invest this time in learning it. " January 29, 2019 5.0 Must have tool. Pros Number 1 tool for website, this is literally first tool that you need to add to your page. Cons If you want to become pro you will need a lot of years to learn it. Review Source VR Verified Reviewer Founder & CEO Internet Used the software for: 1-2 years ### "I use it for video analytics " September 30, 2019 4.0 I am very satisfied with Google Analytics, because it let me have video analytics with JW Player. Pros Google Analytics is a versatile tool, we use it for video analytics, it integrates with popular video players. Cons When it relates to live statistics, Google Analytics drops the count of connections after some minutes, even if the user remains connected. Review Source Joshua V. Digital Marketing Director Marketing and Advertising Used the software for: 2+ years ### "Google Analytics - See Behind the Wizard's Curtain" September 5, 2019 5.0 This allows us to easily see behind the scenes of our client websites. Pros If you are managing an online presence, you have to at least consider utilizing Google's free analytics tool, without question. While there are more powerful, user-friendly analytics tools on the market, they cost a significant amount of money. Cons It takes a lot of work to get this system integrated well into your website (even if the basic setup doesn't take much time), and it takes quite a bit of time to squeeze out the best insights that this system can offer. Review Source WS Walter S. CEO Management Consulting Used the software for: 2+ years ### "Ciò che non misuri non comprendi" May 12, 2021 5.0 Attraverso la comprensione delle statistiche si possono creare campagne marketing mirate e altamente performanti. Pros Il prodotto è il miglior strumento di analisi per siti internet. Si vedono le provenienze degli accessi, i tempi medi di lettura delle pagine, gli orari di picco e tanto altro. Cons Ci sono moltissime funzionalità e alcune di esse sono meno comprensibili dai non addetti ai lavori. Review Source MB Melissa B. Director of Marketing Glass, Ceramics & Concrete Used the software for: 2+ years ### "A must have for website owners " November 19, 2019 5.0 Google analytics was a game changer for our marketing. It allowed us to get a real time, at a glance, look at our progress and assess what we needed to change. Pros The simplicity of the way data is presented is ideal: my company’s owners were completely unfamiliar with the idea of analytics. I like that I can show them the dashboard without having to re-create graphs and images to make it more user friendly. They are able to view and understand the data as it’s presented. Cons More tutorials for new users would be helpful. If you haven’t used it before, you may miss out on all it has to offer. Review Source CM Christopher M. Marketing Director Marketing and Advertising Used the software for: 2+ years ### "Google Analytics Is a Must Have for Your Marketing Data! " November 11, 2020 5.0 Google Analytics provides our team with both a detailed and large picture understanding of how our marketing affects our traffic and user behavior. Pros Google Analytics is completely free and they provide incredibly detailed information about the websites and apps that you choose to monitor! The software allows you to drill down deeply into your user data and make informed decisions on how you should continue your marketing efforts. Cons Google Analytics offers limited integration with other tracking software. For a free software, it is difficult to find anything to complain about, however. Review Source RM Ricardo M. Software Engineer Printing Used the software for: 2+ years ### "Simple, yet powerful tool" August 15, 2019 5.0 Google Analytics is already the main reference among website analytics tools. I use it everyday to check how my website is doing. It's one of the first things I set up when creating a new website. Pros The main feature I like about it is the real time audience report and the acquisition report. Cons I feel like the User Experience on this product is not quite ready. Perhaps Google should invest some time on redoing a couple pages, mainly the settings. Often times I felt confused with the hierarchy of the menus when I tried to create a new website. It's not that easy to find stuff unless you're used to it. Review Source Susang R. Product Marketer Information Technology and Services Used the software for: 1-2 years ### "Make better business decisions with Google analytics " June 8, 2022 4.0 Very great experience. We have reduced our overall churn and also we now have a better understanding about our users Pros Through Google analytics 360, I am able to get great insightful data through which i am able to predict my customers journey Cons At first, the product was a little complex and I had to invest time to learn it Review Source SM Suresh M. lead Information Technology and Services Used the software for: 2+ years ### "Tool that helps in monitoring the traffic, and help us in improving" June 23, 2021 5.0 Pros monitoring the traffic device information demographic information language information graphs all these keep Google analytics on top Cons still need to improve some filtering concepts. still can be made simple to use while preparing the visualizations Review Source Surya P. Director & CEO Information Technology and Services Used the software for: 6-12 months ### "Best to Gather Website & App Analytics & Statistics" May 26, 2021 5.0 Overall experience is excellent once you learn it. Statistics that they provide are very crucial for any business owner to rise its business. Pros Best thing is that they give almost each and every type of stats and analytics about own website and apps for totally free which other alternatives are not providing. Cons Worst part is its user interface which is very puzzling and has a learning curve. Developers must simplify its user interface so that new users can easily understand it and can connect their domain name. Review Source VR Verified Reviewer Marketing Director Computer Software Used the software for: 2+ years ### "Google Analytics, the standard" April 24, 2021 5.0 The most prominent use case of using Google Analytics is setting up goal tracking for Google Ads spend. We can track the conversion, ROI, and success of any campaign with GA. Pros Google Analytics is the industry standard. Every website I have ever worked on has either had GA, or I've set it up as one of my first initiatives. GA is by far the most used internet marketing software. Cons Individual user tracking is lacking, compared to other analytics tools like Clicky. GA could implement more drill-downs into individual user paths to further enhance the software. Review Source Felipe M. Field Services Engineer Pharmaceuticals Used the software for: 2+ years ### "Google Analytics is the standard, however, has a steep learning curve." December 10, 2019 3.0 This has been used to track all of our site's performance, traffic, and speed. Pros Obviously this software is what most people use, recommend, or point to when talking about tracking your site's performance, traffic and speed. It's powerful in doing what it was meant to do. Analytics. Cons However, getting this integrated with your website, reading all the data, using it to its full potential, and understanding how to implement standard features can be challenging at first. It's not super obvious how to use it if you aren't experienced. Review Source RJ Ryan J. IT Computer Hardware Used the software for: 1-2 years ### "With Google Analytics I Can Predict My Business's Future" August 18, 2022 5.0 I had an excellent experience with this great software. The analysis helped me a lot in my business. Pros The ability to effectively measure performance for informed decisions. Cons So far, I have not experienced any issue with this software. Review Source VR Verified Reviewer Business Owner Cosmetics Used the software for: 1-2 years ### "Great tool for your business!" January 27, 2019 4.0 Pros With the help of my friend, i was able to track how well/bad my business is doing. It's super helpful to track all this info. Just not too easy for the non-techy people like me. Cons Not very intuitive for non-tech people, but you get used to it and after you are explained what's what in there, you can work with it on your own. Review Source SW Shannon W. Executive Director Non-Profit Organization Management Used the software for: 2+ years ### "A comprehensive solution for website analytics" July 3, 2019 5.0 Google Analytics replaced another free web counter that failed on a regular basis. Since I've implemented Google into my site, I've had reliable metrics and consistent data on website traffic. It has performed flawlessly over two years! Pros Google Analytics is one of the easiest I have used for monitoring website traffic. Not only is it easy, the dashboard has so many metrics, its amazing what you can learn as far as conversion and visitor traffic. Cons It took a little bit of time to generate metrics on the site, but that was expected. The longer Analytics run on the site, the better the data. Switched from [Statcounter](https://www.capterra.com/p/175203/Statcounter/) I made the switch since StatCounter would randomly stop working or linking data to my site. I regularly lost data with the alternative product. Review Source Frank B. Owner Marketing and Advertising Used the software for: 2+ years ### "The Gold Standard" August 21, 2019 5.0 Pros There are tons of metrics. You get a view into pretty much every part of your online business. Cons There’s a bit of a learning curve as this software can be a bit daunting. Review Source VR Verified Reviewer content moderator Broadcast Media Used the software for: 2+ years ### "Google Analytics 360 REVIEW" July 18, 2022 4.0 The experience is better than average but not a 10 star. Sometimes there are glitches and lags in the software while using the high volume database Pros The interface of this software is amazing and easy to use, even beginners can easily get use to this software Cons Nothing as such i have been working with the software for more than 2 years and it works fine for me Review Source RD Rosen D. Operations Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Honest Review" May 19, 2021 5.0 Overall I'm pretty happy with Google Analytics. The only thing that bothers me is the fact that Google will fully release GA4 very soon and we will have a lot less freedom about how we track different sorts of information. Pros The thing which i like the most about google analytics is the fact it gives you the opportunity to track all kind of metrics. We are able to track how our customers interact with the website and this way we can continue on improving their performance. Cons My least favourite thing about Google Analytics should be the cross-domain tracking especially when it comes to payment systems. Review Source VR Verified Reviewer Content Manager Marketing and Advertising Used the software for: 2+ years ### "Easy-to-understand analytics" August 27, 2019 5.0 Pros Google Analytics makes it easy to understand web traffic. It gives you all the information you need to see where visitors are coming from and how long they're engaging with your content. We use it all the time to better understand our audience and optimize our content pieces for them. It also helps un understand how we should promote our different pieces by tracking how visitors are coming to our sites. Cons There's nothing I dislike. Like most of Google's offerings, the UI is sleek and clean and easy to navigate. Review Source Caroline I. SAP B1 Consultant Computer Software Used the software for: 6-12 months ### "Best Solution for tracking your website performance" August 29, 2018 4.0 Awesome option to track your website performance. Pros I think Google analytics is just awesome. Every website owner should have link their website to Google Analytics. Ever since I installed Google analytics on my WordPress, I am now able to know my website visitors, how they got to my website and what content/page on my website they spent most time on. This has really helped me in knowing where to put most effort in order to get more visitors to my website. For example, google analytics tells me that most of my visitors come from social media and this helps me increase my social media effort in regards to my website. Am also greatful to google because, for small businesses, Google analytics is free of charge. Cons A downside regarding Google Analytics is because it is not that easy to use. It requires a level of learning curve. Review Source VR Verified Reviewer Partner Marketing and Advertising Used the software for: 2+ years ### "Good reporting tool" September 26, 2019 5.0 It is a free product, so nothing to complain about. Pros Google Analytics is easy to install on websites and makes it easy to see data that can help you grow your traffic. Cons It can be difficult for novice users to do advanced tasks like filtering because instructions can be technical in nature. Also, analytics used to give more information regarding Keywords and now you have to use Google Search Console to get better keyword information regarding terms used to find your website. It is also free, but another step in the process. Review Source EM Erin M. Director Hospitality Used the software for: Less than 6 months ### "Great change in analytics" December 19, 2023 5.0 It has helped us create great campaigns withoit the use of third party apps. Pros It is far more intuitive and we can benchmark ourselves against other business with ease. Cons There isnt anything i dislike that much. Review Source Ross H. Senior tutor, Graduate Assistant, PhD Student Higher Education Used the software for: 1-2 years ### "Really accessible tracking for site data" April 7, 2019 4.0 We use this in a fairly limited manner tracking a sign-up page for research studies and potential participant attrition/buy-in. It has primarily been useful to rule out a lot of selection bias possibilities Pros It is incredibly easy to add analytics to a page and because it combines with a lot of google's existing architecture the information that is readily available, with no extra effort, is perfect for entry level site analysis requirements. Cons One of the few issues we had is that Google probably oversells the level of data they can provide as well as the usefulness of the machine learning predictive features. But these were tangential to our requirements and were still useful (if not as useful as we had hoped) Review Source MK Mohamed K. Hg Accounting Used the software for: I used a free trial ### "Best of Google Analytics 360" May 22, 2023 5.0 Pros Product Google Analytics It is easy to download and use, whether for beginners or professionals in all fields Cons For the past six months that I have used this product, I have not found any defect in it, thanks Google Review Source Similar Products Featured ## Related categories [Data Visualization](https://www.capterra.com/data-visualization-software/)[Dashboard](https://www.capterra.com/dashboard-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.