# Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Google Analytics 360 the right Web Analytics solution for you? Explore 8092 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8092) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Google Analytics 360 Ease of use 4.2 Customer Service 4.2 ## Pros and Cons in Reviews Zach P Marketing CoordinatorEducation Management, 501 - 1,000 employeesUsed the software for: More than 2 years. “Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our broader marketing strategies.“ February 25, 2026 SH Suhail H QA MemberApparel & Fashion, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data.“ May 2, 2025 Elizabeth W DirectorDefense & Space, 11 - 50 employeesUsed the software for: I used a free trial. “Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports.“ January 8, 2026 Lamia W FounderLeisure, Travel & Tourism, 2 - 10 employeesUsed the software for: 1-2 years. “It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their information by opting out of Cookie tracking.“ September 15, 2025 Patrick S CEOConsumer Goods, 2 - 10 employeesUsed the software for: More than 2 years. “I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect analytics data with advertising and optimization efforts. But I don't trust the plug-in for wordpress.“ March 25, 2026 NR Nuria R Community ManagerTelecommunications, 51 - 200 employeesUsed the software for: 6-12 months. “But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest.“ May 28, 2025 Zach P Marketing CoordinatorEducation Management, 501 - 1,000 employeesUsed the software for: More than 2 years. “The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website.“ February 25, 2026 SB Stephan B Digital Marketing ManagerSporting Goods, 11 - 50 employeesUsed the software for: More than 2 years. “It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs.“ May 23, 2025 ## Showing most helpful reviews Showing 1-25 of 8092 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Eric S. CEO Retail Used the software for: 2+ years ### "Visibility into your traffic sources" April 18, 2026 5.0 Great - I use it for all of our websites as soon as we set up the domains. We want to gather that data immediately from the start so we don’t miss any traffic points. Pros The data it provides for me to make marketing decisions is invaluable. Knowing exactly where and how we derive traffic helps us adjust our strategies to maximize our ad spend. Cons Sometimes getting the pixels and conversion trackers can be a little tricky. However once everything is set correctly it doesn’t need to be revisited. Review Source Calixte B. CTO Computer Software Used the software for: 1-2 years ### "Great And Complete Analytics Tools" December 7, 2025 4.0 Pros Google analytics is a really easy to use tool, with no cost. It’s really easy to integrate to any website and a lot of solutions support it natively. Cons Google Analytics is often blocked by browser/browser extension, whereas self-made solution is usually not detected by tracking blocker Alternatives considered [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) Reason for choosing Google Analytics 360 Natively supported by more software we are using. Review Source R. Ryan .. Analytics Manager Real Estate Used the software for: 2+ years ### "It's... just okay" October 20, 2025 3.0 Much preferred the older UA before compared to GA4. The newer GA4 is not an improvement in any way whatsoever. Pros It's intuitive enough to use and get the data you need. Easy to learn and use and configurations and customizations are possible. Cons Universal Analytics was honestly much better. GA4 has not been great since it was in beta. Simple reports that could be pulled with UA before now require custom reports in GA4. Also a lot of the data in GA4 is sampled and you need to request unsampled data or get the data in BQ which is just a cash grab. Review Source Patrick S. CEO Consumer Goods Used the software for: 2+ years ### "Google Analytics 360 - great for beginners" March 25, 2026 4.0 I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect analytics data with advertising and optimization efforts. But I don't trust the plug-in for wordpress. Pros Ability to have one platform for multiple websites. Ease of integration. Driving down on the data is good when looking at website traffic sources. And it's free. Cons The plug-in for wordpress. I don't feel it is secure, and I pulled the system from my sites after being exposed to multiple hacks. I need to research this more. Review Source IL Isaac L. Director of a sales and Business development Consumer Goods Used the software for: 1-2 years ### "Google analytics is industry standard " July 23, 2025 5.0 Having expert helps makes it a lot better, but even without the expert help Google has a lot of resources that are also useful. I highly recommend. Pros It’s gives us incredible insights of our Shopify store and our mobile app as well. It’s so industry standard I don’t know any business not using google analytics. Cons It’s has a deceptively simply looking interface for being such a huge and complex technology. The learning curve is very steep. Alternatives considered [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Reason for choosing Google Analytics 360 The pricing is way better with Google and the Google suite. Review Source AA Anne A. Nurse and Publisher Accounting Used the software for: 1-2 years ### "A Comprehensive Review of Google Analytics 360" January 30, 2025 5.0 The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus. Pros Google Analytics 360 gives you access to advanced reporting capabilities that are essential for large-scale businesses Cons Google Analytics 360 gives you access to a massive amount of data, but sometimes it can be overwhelming to sift through all the information. Switched from [Canva](https://www.capterra.com/p/168956/Canva/) Canva has become a go-to tool for small businesses, marketers, social media managers, and anyone who needs to create high-quality visuals without needing to hire a professional designer. Review Source Néstor F. CEO Internet Used the software for: 2+ years ### "The ultimate tool for precise and reliable data on the web." February 11, 2025 5.0 A very good tool—precise, accurate, and reliable. Pros To track information about traffic, visitors, and valuable actions within my website. Cons Some functions are somewhat hidden within the platform. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Reason for choosing Google Analytics 360 Many more functions, mostly free or easily accessible. Review Source SK Sreerag K. Digital Marketer Information Technology and Services Used the software for: 6-12 months ### "Google Analytics Data Analytics made easier" March 8, 2025 5.0 Pros Google Analytics is pretty easy to use learn and its totally free. The setup is also very easy. Dashboard is also very good it gives all the information in depth Cons So far it is very good and I'm not having any issue. Switched from [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Because Google Analytics 360 is far better than Adobe Analytics. The UI is also good Review Source GH Gary H. Manager Information Technology and Services Used the software for: 6-12 months ### "Very good analytics platform, covered all marketing need." January 9, 2025 5.0 Overall its very good platform, I really like it. Pros Very good analytics platform, covered all marketing need. Cons sometime Data is not correct and Inaccurate Switched from [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) It's cost is too high, Customer support also not good. Review Source Marvin D. owner Design Used the software for: Less than 6 months ### "360 in review" October 12, 2024 5.0 good overall not my first choice - i like the ip address grabbers Pros Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package. its feature loaded Cons its built for larger companies a bit clunky Alternatives considered [Clicky](https://www.capterra.com/p/210321/Clicky/) Reason for choosing Google Analytics 360 i didnt i use clicky for pretty much everything use GA as a back up Review Source Atalay C. Senior Manager, SEM and Paid Social Marketing and Advertising Used the software for: 2+ years ### "Home for data-driven marketers" June 2, 2025 4.0 It is one of the indispensable platforms for data-driven digital marketing. Although there are always problems with results from channels other than Google, we can also obtain serious information about website traffic and performance. Pros We can make our media plans data-driven by seeing all traffic and sales related to the website in detail and from which paid or organic channel they come. Cons While the results from Google ad platforms are pretty good, the results from other ad platforms never match due to attribution. Review Source WMB Wesley M. B. Digital Communications Director Non-Profit Organization Management Used the software for: 2+ years ### "Google Analytics 360 helped us measure our engagement impact." June 21, 2025 4.0 It let us keep a close eye on user behavior who’s reading, who’s donating, who’s dropping off. That data informed how we currently operate consciousness campaigns and enhance the user experience on our site. Pros We rely on Analytics 360 to know which campaigns move the needle when it comes to engaging on any of our donation pages and on our educational content. If you check out our docs, the custom funnels and tying it back to BigQuery makes it incredibly more powerful than GA by itself. Cons The setup is time consuming, and you need to tag the right way. Smaller nonprofits might struggle with the full suite without tech help. Review Source IRA Imogen R. A. Digital Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "Tracking was very much helpful and realistic." May 15, 2025 5.0 It helps us getting data of important points, refining ad creatives, reworking entire funnel strategies. ROI clarity is sharper than ever. Pros Google Analytics 360 gives us summarized campaign performance, user behavior, and other things. The integration with BigQuery is a powerhouse for deep analysis. Cons The cost is significant, so we need to be sure that we are ready or not for the upgradation to enjoy the maximum result. Review Source LG Lyndsey G. Curriculum designer, teacher Education Management Used the software for: 1-2 years ### "Google Analytics is Very Valuable" April 15, 2025 5.0 My overall experience has been good because I am able to see what’s working well as far as the information I’m putting out and what isn’t something my customers value as much. Pros Google Analytics allows tracking for everything you need to know about your website data. It makes this so easy to analyze each post. Cons I least like the price and it and can be hard to understand how to utilize the tools available. It definitely takes trial and error. Review Source VR Verified Reviewer Business Analyst Information Technology and Services Used the software for: 1-2 years ### "Google analytics for tracking all your website and campaign metrics" January 16, 2025 5.0 Overall my experience is very good, i am using Google analytics from past 1 year and added many projects and implemented the GA code on our website and we are able to track all our projects metrics like how many people have visited our website, able to track the acquisitions, also able to track the missed leads from the digital campaigns its very useful software. Pros i liked the Reports section in google analytics where they are providing the in-depth metrics for website visitors and acquisition reports. also able to get the reports on Engagement and Monetiziation. Cons All things are good and nothing is bad in it Google analytics its a free. but they should add chatbot to instantly ressolve all the querries and do the better customer service. Switched from [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) Pricing was higher and less features offered Review Source TS Tenai S. Meta Ads Specialist Internet Used the software for: 1-2 years ### "You’ll spent a lot of time to learn how to use it " April 22, 2025 4.0 Pros Google Analytics allows for practical website monitoring, simple integration with WordPress and imports data like the number of page visits and time spent on each page. Cons I'm struggling a bit with it — manipulation is hard even after YouTube tutorials, and it's difficult to find historical reporting data Review Source IN Inamari N. Marketing executive Information Technology and Services Used the software for: 2+ years ### "Great for web insights and easy to use" April 25, 2025 5.0 Pros How easy it is to build custom reports to pull the data you need. Cons The lack of export features available and you need to have basic knowledge to understand the reports. Review Source MEP Maria Eleonora P. Owner Entertainment Used the software for: 1-2 years ### "Nice, old Google Analytics " June 12, 2025 5.0 I use it to check the performance of my websites weekly, and overall it's a good experience - easy to use. Pros Google Analytics is a easy to use and user friendly app for creators and bloggers, with a simple dashboard. Cons Would appreciate an integration with Search Console and Adsense, while they look like three completely different things. Review Source NR Nuria R. Community Manager Telecommunications Used the software for: 6-12 months ### "Helpful for Tracking Audience Behavior" May 28, 2025 4.0 Pros It gives me all the data I need to check how people behave on my site, traffic, clicks, bounce rate — I use it almost daily now without realizing. Cons But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest. Review Source MW Maxi W. Controller Information Technology and Services Used the software for: 2+ years ### "Analytics platform to support data-driven decisions" January 22, 2025 5.0 Pros Very easy to integrate with your website, no mather what website plugins are being used. Cons It would be great if there would be a better learning support or platform that could help out with best practices and analytics inspirations. Review Source PG Peter G. Manager Construction Used the software for: 2+ years ### "Google Analytics 360" October 28, 2024 5.0 Google Analytics 360 is a must have app when you have a website. It offers all data you need about users and their engagement. Pros The most I like is the data it offers about my website, is easy to get all types of reports in regards to numbers and demographics. As I use WordPress, connecting the property with the Analytics account was very easy and fast. Cons There is nothing to like less, it work as it should be. Review Source HL Holly L. BDC Manager Automotive Used the software for: 1-2 years ### "Perfect for following all your clicks " October 28, 2024 5.0 This has a lot useful data to helping you run a successful business. You are able to see what is bringing in customers to your business. Pros Love how you can track where your business of customers is coming from. Great way to see which lead providers are working for you. Cons Setting up your business information to track the data can be a little difficult. Review Source Martin Š. CRM data specialist Broadcast Media Used the software for: Less than 6 months ### "Really I dont know, I am just user, not data miner" December 17, 2024 5.0 Pros Connection between others products, cloud Review Source VR Verified Reviewer Intern Information Technology and Services Used the software for: Less than 6 months ### "Tool to track and analyse the performance." February 9, 2025 4.0 Pros Google analytics is very easy to use and implement on your website and apps to analyze the performance of websites and apps in a very frequent manner customer support is very responsive, and it's very easy to integrate this tool on the websites. There are various features of this tool to being loved by the users as we can see from which demographics our traffics are coming form and like wise many more features. Cons There is not things i dislike about in it Review Source AA Angus A. Director Broadcast Media Used the software for: 6-12 months ### "Strong Platform but with Typical Google Cluttered UI" December 4, 2024 3.0 Overall, Google Analytics 360 has some powerful features that are a real win for businesses handling lots of data. Its help us gain some insights in crucial areas but the UI really needs some work like other google tools. Pros I liked its very strong data segmentation capabilities, which allowed me to gain deeper insights into user behaviour and put together strategies. Cons The UI can be very confusing at times like other google platforms such as the Google Ads platform UI. It needs work to declutter and put settings in more well thought out places. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.