# Page 3 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8089 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177042/Google-Analytics/reviews --- Google Analytics 360 4.7 (8089) [View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Google Analytics 360 ## Showing most helpful reviews Showing 51-75 of 8089 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use DM Dhaval M. Associate Electrical Engineer Defense & Space Used the software for: 6-12 months ### "Google Analytics 360 is fast and reliable to use" March 4, 2025 5.0 Overall, I love using this product because of how easy it is to set up the surveys and obtain the results I need. It is fast and efficient to use since it requires minimal set up. Pros I love how this product is able to obtain so much data in one place. It makes it easy to analyze the results of polls, questions, etc. I can also see the variety of people that took the surveys. I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries. Cons I don't like how the data retention is limited, since some data is lost after some time due to the settings. And the product cannot be customized as I like. However, these issues are not very significant compared to the benefits and productivity of this software. Review Source VR Verified Reviewer Product Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "best software for Traffic analysis and user attribution tracking" January 16, 2025 5.0 Overall i am using this platform for getting to know more about my projects and campaigns traffic and their attributes like demographics, active users, new users and engaged sessions, and based on these metrics i made the changes in my project campaigns to further improve the performance Pros I liked the Google analytics for User attributes and Traffic acquisition metrics from google analytics in their reporting where i am getting clear picture about traffic on my project campaigns. Cons user interface can be more better , the current UI is quiet old, they should go with latest UI design. Review Source CZ Collett Z. Owner operator Consumer Services Used the software for: 6-12 months ### "No need to be a software pro" April 8, 2025 5.0 My overall experience is a five-star easy navigate user friendly interface makes business life super simple and no need to be tech savvy to operate Pros Everything !!! I absolutely have no complaints .. user friendly easy to navigate all with accuracy Cons No negative on Google analytics 360 I've been using for 90 days and can't say there is one negative thing about the software that I have ran into Review Source SK Sreerag K. Digital Marketer Information Technology and Services Used the software for: 6-12 months ### "Google Analytics Data Analytics made easier" March 8, 2025 5.0 Pros Google Analytics is pretty easy to use learn and its totally free. The setup is also very easy. Dashboard is also very good it gives all the information in depth Cons So far it is very good and I'm not having any issue. Switched from [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Because Google Analytics 360 is far better than Adobe Analytics. The UI is also good Review Source AI Alexandra I. Blogger Internet Used the software for: 2+ years ### "Data-Driven Insights" March 15, 2025 5.0 Pros Google Analytics give information and insights to make the best decisions on how to improve online presence Cons The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making them leave Review Source JP Jan P. blogger Writing and Editing Used the software for: 2+ years ### "Google Analytics experiencia" January 16, 2025 5.0 ¡Google Analytics es una pasada! Me ayuda a entender todo sobre mi web y a tomar decisiones más inteligentes. ¡Es una herramienta que no puede faltar! Pros ¡Lo uso todo el tiempo para revisar mis métricas! Es súper detallado y me da información valiosa sobre mis visitantes. Me encanta que pueda personalizar los informes y seguir el rendimiento de mis campañas Cons Al principio me costó un poco entender todo, pero con el tiempo lo fui pillando. ¡Eso sí, con tanta información, a veces es fácil perderse un poco! Review Source JF Jonah F. Writer Writing and Editing Used the software for: 6-12 months ### "Detailed Analyze Insights" May 4, 2025 5.0 Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform Pros Google Analytics is strong for detailed user behaviour reports, funnel visualization and cross device attributtion Cons it can be overwhelming to setup and confusing menu structure often lead to misconfigured goals Review Source SA Silvia A. Affilate Marketer E-Learning Used the software for: 2+ years ### "Una herraminta para rastrear tu sitios web" January 20, 2025 5.0 En lineas generales Google Analytics 360 me a ayudado a mejora el rendimiento y los resultados de mis campañas, gracias a el monitoreo continuo que me ha permitido tener de mis sitios web, lo cual ha sido muy util para aplicar las mejoras pertinentes para hacer las navegacion mas agradable y asi obtener mas ventas. Pros Lo que mas me gusta de Google Analytics 360 son los imformes avanzados que puede generar, ya que muestra datos super detallados sobre el trafico y comortamiento de los usuarios en las campañas que realizo. Cons En general no tengo ninguna queja sobre Google Analytics 360 sin embargo creo que puede mejorar y agregar mas funciones Review Source IK Iván K. IT Admin Telecommunications Used the software for: 1-2 years ### "Analista de estadísticas web" April 14, 2025 5.0 Por lo general me ha servido de gran utilidad para analizar el tráfico de mis páginas webs, de donde vienen, cuanto tiempo se quedan en la página web y demás análisis del departamento de márketing Pros Es muy sencillo de utilizad y te acostumbras a su panel central con rapidez. Además es fácil de integrar con páginas webs desarrolladas con Wordpress. Cons No te ofrecen toda la información disponible sin tener una licencia de pago. No he visto la oportunidad de utilizar múltiples usuarios para una misma cuenta de Google Analytics. Review Source MEP Maria Eleonora P. Owner Entertainment Used the software for: 1-2 years ### "Nice, old Google Analytics " June 12, 2025 5.0 I use it to check the performance of my websites weekly, and overall it's a good experience - easy to use. Pros Google Analytics is a easy to use and user friendly app for creators and bloggers, with a simple dashboard. Cons Would appreciate an integration with Search Console and Adsense, while they look like three completely different things. Review Source mC maza C. Consultant Consumer Services Used the software for: Less than 6 months ### "Google Analytics 360 review" May 22, 2025 5.0 Overall it has given me powerful tools to really understand and grow my online presence. Once you get past the learning curve, its an amazing platform. Pros I love the advanced reporting features and the ability to get deep inshights into my website traffic. The dashboards are highly customizable. I really enjoy using this product. Cons The setup- and learning can be pretty steep if your just starting out. Some features you need to have some technical knowledge. The price is quite high, for a small business. Review Source SJ Sar J. Marketing Management Consulting Used the software for: 2+ years ### "360 better than GA4" December 21, 2024 3.0 Pretty good much better than google analytics 4 Pros Pretty intuitive and easy to use good interface Cons Configuration could be too technical to get everything right Review Source RJ Royce J. Technology and Process Manager Museums and Institutions Used the software for: 6-12 months ### "Google Analytics is a must for any business with digital publications." September 24, 2024 5.0 Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results. Google even provides suggestions for improvement if you take advantage of other services such as Search Consol and Looker Studio. Pros Google Analytics provides an incredibly in depth report of all your online locations. We have complete insight into our digital publications. Cons Learning how to implement the Google Properties and Tags can be a steep learning curve for those who are not familiar. Review Source AZ Adam Z. Marketing Director Machinery Used the software for: 1-2 years ### "Google Analytics 360 is the only tool you need!" March 13, 2025 5.0 It has been a game changer for our SEO, PPC and Web UX efforts. Pros I love the in-depth analysis their reports offer. Every KPI and metric a Digital Marketer requires. Simple and effective dashboards make Google Analytics 360 a pleasure to work with. Cons There are such a vast array of options that continuing education is vital to keeping up with all the new bells and whistles constantly being added. Review Source LE Lucie E. Customer Service Consultant Insurance Used the software for: 6-12 months ### "Google Analytics 360" December 19, 2024 5.0 Google Analytics 360 is the most complex analytics tools, it offers fresh data, allows the creation of custom reports and high quality support. Pros The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our campaigns with real time activity. Cons I could say the implementation took some time reading guides. Review Source JK Jordan K. Fleet and Customer Operations Executive Automotive Used the software for: 2+ years ### "Google Analytics 360 - the perfect analytics" October 5, 2024 5.0 If you need any data about your website Google Analytics 360 is the app that can offer. That are not much to say about it, it just offers all available data about the website. Pros First of all, is easy to setup, connecting Analytics to my website was a piece of cake as I use WordPress with Google plugin. Reports are very complex and easy to get as Google made an easy to navigate. When connecting with Google Ads it can offer great insights about your campaigns. Cons For the reports I need and get I did not encounter anything I can say I like less. Review Source MW Maxi W. Controller Information Technology and Services Used the software for: 2+ years ### "Analytics platform to support data-driven decisions" January 22, 2025 5.0 Pros Very easy to integrate with your website, no mather what website plugins are being used. Cons It would be great if there would be a better learning support or platform that could help out with best practices and analytics inspirations. Review Source GH Gary H. Manager Information Technology and Services Used the software for: 6-12 months ### "Very good analytics platform, covered all marketing need." January 9, 2025 5.0 Overall its very good platform, I really like it. Pros Very good analytics platform, covered all marketing need. Cons sometime Data is not correct and Inaccurate Switched from [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) It's cost is too high, Customer support also not good. Review Source HL Holly L. BDC Manager Automotive Used the software for: 1-2 years ### "Perfect for following all your clicks " October 28, 2024 5.0 This has a lot useful data to helping you run a successful business. You are able to see what is bringing in customers to your business. Pros Love how you can track where your business of customers is coming from. Great way to see which lead providers are working for you. Cons Setting up your business information to track the data can be a little difficult. Review Source ST Srujana T. Marketing Strategist Information Technology and Services Used the software for: 2+ years ### "So glad I get to use this, it's a real lifesaver!" October 27, 2024 4.0 Pros Piece of cake to set up reports and keep an eye on your website traffic. Cons Can be a bit of a pain in the neck to use and takes a while to get the hang of, eh. Review Source NG Natalie G. Senior Marketing Manager Computer Software Used the software for: 1-2 years ### "A thorough but overwhelming web analytics platform" July 25, 2024 4.0 Pros What I like most is the breadth of available reports and dashboards. There are also endless opportunities to customize those reports. Cons What I like most is also what I like least. Unless you really know what you're doing and have significant experience with GA, it's not user-friendly and is very hard for a marketing novice to get up and running. Switched from [Squarespace](https://www.capterra.com/p/143461/Squarespace/) Squarespace doesn't have enough reporting capabilities. You get the bare minimum like # of visits, bounce rate, etc. Also their source tracking is not great/reliable whereas GA is. Review Source JM Joao M. Spinning Instructor Health, Wellness and Fitness Used the software for: 2+ years ### "Google Analytics 360 superpower in data analytics makes it a reliable source of truth." August 14, 2024 5.0 We got our hands onto the most advanced customers data analytical tool that allows us to get very useful insights to help understand our customers needs and guide in taking actions to meet them. The experience with Google Analytics 360 has been so good and our customers understanding has really grown. Pros Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them. The reporting and visualization functions makes it easy for us to interpret our insights and make them reference points for making informed decisions. It integrates so seamlessly with our other products making it easy to collect and import customer data for analysis. Cons No cons whatsoever, there could never be any issue with Google Analytics 360. Review Source MS Mara S. Head Of Marketing Strategy Marketing and Advertising Used the software for: Less than 6 months ### "PPC manager essential" April 21, 2025 5.0 Use it for PPC management and found it really helpful. Great interface, especially for those accustomed to Google Ads, and pro features. Pros Very insightful tool and a must for any PPC manager that wants to take optimisation to the next level. Cons Not accessible as standard for all advertisers due to high cost compared to the free Google Ads and the more competitive optimisation tools. Review Source CB Carly B. Business Consulting Marketing and Advertising Used the software for: 6-12 months ### "Insights and Website Information Made Simple" January 17, 2025 5.0 You can use the dashboard to dive into details or just get a quick overview. It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs. Definitely a no-brainer! Pros This tool is a lifesaver. Really helps paint a picture for what's happening on your website. I can track visits and see where they come from to figure out what's working and what isn't. And you don't need to be a tech expert to use it! It's really easy to use and the dashboard is very user-friendly. Cons Nothing!! It's clear, powerful, and simple. Great for anyone managing a website. Review Source KT Keith T. Sales Manager Hospitality Used the software for: Less than 6 months ### "Nice to know but why" July 25, 2025 3.0 We found it to be time consuming and of little value. We eventually discontinued all efforts to use the product. Pros Very little to like other than it is provided free. Some information offered did prompt us to try and improve our site. Cons It takes a considerable amount of time to properly manage / navigate the system. Google seems to keep changing the requirements and for a small business we can’t keep up. Review Source Similar Products Featured