# Page 4 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 4 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8089 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/177042/Google-Analytics/reviews

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Google Analytics 360

4.7 (8089)

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Last updated March 13th, 2026

# Page 4 - Reviews of Google Analytics 360

## Showing most helpful reviews

Showing 76-100 of 8089 Reviews

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Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Intern  
Information Technology and Services  
Used the software for: Less than 6 months

### "Tool to track and analyse the performance."

February 9, 2025

4.0

Pros

Google analytics is very easy to use and implement on your website and apps to analyze the performance of websites and apps in a very frequent manner customer support is very responsive, and it's very easy to integrate this tool on the websites. There are various features of this tool to being loved by the users as we can see from which demographics our traffics are coming form and like wise many more features.

Cons

There is not things i dislike about in it

Review Source

Heather T.  
Administrative And Clinical Medical Assistant  
Hospital & Health Care  
Used the software for: 1-2 years

### "How I use google analytics 360"

September 16, 2024

5.0

We used it in a primary care physician office to determine the busiest times of day for patient queries and appointments by tracking the flow of visitors to our website. It assists us in more skillfully managing the billing and staffing processes. It actually helped a lot with scheduling for the physician's schedules.

Pros

It offers broad, automatically created reports to assist you in monitoring the performance of your website.

Cons

Only use it for monitoring traffic in healthcare, it is more useful for online stores and such. I have nothing bad to say about the software, would definitely use in the future

Review Source

AM

Advaldo M.  
Director  
Automotive  
Used the software for: 2+ years

### "Google Analytics 360"

August 8, 2024

5.0

Google Analytics is an important tool for every website, it offers all the information about visitors and their journey on the website.

Pros

When it comes to website analytics, this app has it all. Worth mentioning is that it is free and easy to setup. It offers all the insights for my website that I need, from demographics to the devices used. Is easy to get reports for every page and where the visitors come from.

Cons

No cons for Google Analytics 360, is a free product and has all the features you will want from an analytics app.

Review Source

CI

Constantin I.  
Manager  
Computer Software  
Used the software for: 2+ years

### "The best in business "

August 20, 2024

3.0

With Google Analytics 360 I can do a lot of things for my business. For example, I can check key metrics in built-in reports, I can monitor real-time data, I can compare data ranges and apply filters, save any reports to my dashboard so I can easily come back to them.

Pros

I like that I never lose sight of my website and app performance.

Cons

I don’t like that doesn’t exist an filter that have as a default 24 hours data.

Review Source

SR

Sergio R.  
CEO  
Consumer Goods  
Used the software for: Less than 6 months

### "Difficult to utilise"

March 2, 2025

3.0

It definitely has a learning curve which you need to bypass before truly grasping the jist of how to utilise it

Pros

Very complex and difficult to utilise you need a good period of learning before use to its full extent

Cons

Difficult to use and complex to understand

Review Source

ID

Isabelle D.  
Service Delivery Manager  
Hospital & Health Care  
Used the software for: 2+ years

### "Google Analytics 360 is a gem that provides accurate a professional business insights."

July 25, 2024

5.0

We have been using Google Analytics 360 to analyze our business data and the experience has been so worthy. It has helped us to get our hands into very important insights that assist us in understanding our business performance as well as making informed decisions to ensure quality delivery of our services to our customers.

Pros

Google Analytics 360 has very powerful data analysis tools which provides us with very precise insights about our customers and business perfomance. Customizing Google Analytics 360 was so simple which assisted us to configure it in accordance with our needs. It has a very robust reporting tool which help us document our insights for referencing.

Cons

Google Analytics 360 is efficiently good in all areas and am proud to say no dislikes experienced.

Review Source

AA

Angus A.  
Director  
Broadcast Media  
Used the software for: 6-12 months

### "Strong Platform but with Typical Google Cluttered UI"

December 4, 2024

3.0

Overall, Google Analytics 360 has some powerful features that are a real win for businesses handling lots of data. Its help us gain some insights in crucial areas but the UI really needs some work like other google tools.

Pros

I liked its very strong data segmentation capabilities, which allowed me to gain deeper insights into user behaviour and put together strategies.

Cons

The UI can be very confusing at times like other google platforms such as the Google Ads platform UI. It needs work to declutter and put settings in more well thought out places.

Review Source

CW

Carla W.  
Board of Directors  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "Analytics 360"

March 25, 2025

4.0

Quite easy to use, measurements are right on.

Pros

That this measured across numerous platforms, it is easy to use and understand

Cons

I really do not care for thee AI I believe that people will end up jobless and struggling

Review Source

CS

Christina S.  
Area Director of Sales  
Hospitality  
Used the software for: 2+ years

### "A champion analytical product that offers eye-opening insights."

July 30, 2024

5.0

It has always been so easy to get it done with Google Analytics 360 and the experience has been less demanding and very productive. Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our performances.

Pros

Google Analytics 360 shows great flexibility and is easy to customize making it adaptable to our various analysis needs. It offers simple reports visualization features that help understand the insights outcomes. It uses advanced AI analytical tools that help dig much deeper into our data for more useful insights.

Cons

There is nothing at all that is disliked about Google Analytics 360. It has proved time and again to be a perfect solution.

Review Source

RB

Rajkumar B.  
I can online work  
Accounting  
Used the software for: 6-12 months

### "Very very good application "

March 17, 2024

5.0

Pros

It is too good. I think you must like it.

Cons

Good application for anyone who can use it.

Review Source

VR

Verified Reviewer  
DATA ANALYST  
Information Technology and Services  
Used the software for: I used a free trial

### "Advanced Analytics for Businesses"

January 18, 2025

4.0

Pros

I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make better-informed decisions.

Cons

The setup and the time it takes to get the data ready for analysis can be a bit slow.

Review Source

DA

Dragos A.  
Director  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "Google Analytics 360"

July 20, 2024

5.0

The best way to track your users from the website is Analytics from my point of view. Offers you all the needed info about it, from demographics to device used.

Pros

When it comes to any website I own Google Analytics 360 are between the first things to implement. Analytics offers you all insights of the website related to users. Also you can track and get the results from ads campaigns with ease. Setting the code is easy and you don't really need any developer help to implement it.

Cons

I would say is not the easiest app to navigate.

Review Source

BB

Bridgette B.  
Manager of Education  
Museums and Institutions  
Used the software for: 1-2 years

### "Efficient Marketing & Promotion"

June 22, 2024

4.0

Overall, the application helps us assist us in important decision-making when it comes to marketing and promotion. These decisions are now backed by analytics made possible by this application.

Pros

In my opinion, what I like most about Google Analytics 360 is its comprehensive suite of advanced analytics tools that provide deep insights into website performance and user behaviour. This application helps us understand our audience, optimize our digital strategies, and drive meaningful business outcomes.

Cons

I sometimes find Google Analytics 360 challenging due to its complexity, especially for users new to advanced analytics. The platform offers a lot of features and customization options, which can overwhelm beginners and require a significant learning curve to master

Review Source

Monica M.  
Dott.ssa  
Information Technology and Services  
Used the software for: 2+ years

### "Easy to use and full of tools"

June 19, 2024

5.0

i find using google analytics very helpful and i usually connect my clients account to it as viewers, so they can enjoy the clear dashboard and the statistics too.

Pros

is free, is google - so can "speak" easily with any other product by google, and google

Cons

don't have a real seo optimization tool in it, like keywords value or comparison, competitors statistics and similar options.

Review Source

DH

Dean H.  
Regional Sales Manager  
Supermarkets  
Used the software for: 2+ years

### "Google Analytics 360"

July 15, 2024

5.0

Google Analytics is an important tool for everybody who has an website or an app and needs to see who access it. I like the detailed reports and the ease of use.

Pros

I use Google Analytics mainly for campaigns overview. It allows me to easy track the website traffic in real time and very easy. When it comes to export the results everything is easy. Setting up the analytics account and project was very easy. The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything.

Cons

There are no cons for Google Analytics until now.

Review Source

Julia A.  
Owner  
Online Media  
Used the software for: Less than 6 months

### "My Love For Google Analytics 360"

October 2, 2024

5.0

My experience was exciting. I'm a Google person and I love using Google products.

Pros

I like using Google products. Google is so well know and easy to use.

Cons

I couldn't find anything, that i didn't like about Google Analytics 360.

Review Source

AC

Alimberth C.  
Affiliate Marketer  
E-Learning  
Used the software for: 1-2 years

### "Una Herramienta de Analisis completa"

July 8, 2024

4.0

Google Analytics es una herramienta de analisis bien completa, me ha sido muy util a la hora de tomar deciciones de marketing y presupuesto. La data que me ha proporcionado me ha permitido profundizar en los patrones de comportamiento de mis clientes y su uso de mis sitios web, lo cual a sido util para mejorar mis estrategias.

Pros

Lo que me gusta particularmente de Google Analytics es que esta integrado directamente con las otras herramientas de marketing de Google, en especial con Google Ads, lo cual me permite gestionar mas eficientemente mis campañas , ademas de que ofrece una vista mas integrada de la data en tiempo real sobre el comportamiento de los clientes en mis sitios web.

Cons

Lo unico negativo de Google Analytics es que a veces es un poco complejo configurarlo, ya que requiere navegar a travez de varios menus y sub menus que pueden llegar a confundir en agunas ocaciones.

Review Source

ST

Sebuliba T.  
Customer Success Manager  
Financial Services  
Used the software for: Less than 6 months

### "Google analytics is faster and easier to master"

August 26, 2024

5.0

I do use the solution for measurement and campaign optimization basing on the performance from the Google analytics

Pros

Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do like the real time view of how many numbers of people are on the site and which page

Cons

I find it hard to export the analytic data from Google analytics as the module for data exporting load very slowly often

Review Source

AS

Adam S.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "Decent data analysis and reporting solution."

June 11, 2024

5.0

Overall, I find the experience in general to be fluid once you understand the technical aspects of using it. It saves time that would have been spent in manual reporting. Also, it gives a birds-eye view of the marketing performance of the business.

Pros

What I like about Google Analytics is the wide array of metrics used to track the performance of both Ad campaigns and SEO performance. Being able to more accurately follow customers' behavior permits better data-driven decision-making.

Cons

I think at the start, it can be somewhat of a learning curve. It's not as simple or straightforward as some of the other software in the Google Business Suite. Maybe the user experience could be simplified a bit further. Their customer support is generally top-notch, but on certain occasions when they are short-staffed, the agents they put in contact with to solve the query were even less knowledgeable than me.

Review Source

AATTAF S.  
Account Manager  
Computer Software  
Used the software for: 2+ years

### "Exploring the power of Google Analytics 360"

May 30, 2024

5.0

Despite the learning curve and cost considerations, my overall experience with Google Analytics 360 has been highly positive. It has played a crucial role in driving informed decision-making and contributing to the growth of our startup.

Pros

The robust features of Google Analytics 360, especially its advanced segmentation and unsampled data access, have immensely helped us gain deeper insights into our customer behavior. The seamless integration with other marketing platforms and the dedicated support provided by Google have been invaluable for optimizing our strategies.

Cons

The initial learning curve of Google Analytics 360 can be challenging, especially for startups with limited time and resources. Additionally, the cost may pose a barrier for smaller companies.

Review Source

Aastha G.  
Owner  
Consumer Services  
Used the software for: I used a free trial

### "Google Analytics 360 is best...."

July 5, 2024

5.0

Pros

What I like most about Google Analytics 360 is its advanced data analysis capabilities and integration with other Google products. The enhanced reporting and data visualization tools provide deep insights into user behavior, enabling more informed decision-making. The platform's scalability and support for large datasets make it indispensable for optimizing marketing strategies and improving overall business performance.

Cons

I like everything about Google Analytics 360,

Review Source

MHM

Mohamed Haneefa M.  
Manager  
Apparel & Fashion  
Used the software for: 6-12 months

### "Google Analytics 360 Review"

July 6, 2024

4.0

Google Analytics 360 offers robust analytics for enterprises with advanced features like unsampled reports and extensive data integration. It excels in scalability and customization but requires a significant investment and expertise to maximize its potential. Ideal for large organizations needing deep insights and seamless integration across marketing platforms.

Pros

The feature that i liked the most is integration and Data Control: It offers better integration capabilities with other Google Marketing Platform products like Google BigQuery, Google Ads, and DoubleClick products. This integration helps in creating a more cohesive and comprehensive view of marketing performance across various channels.

Cons

The aspect that i didnt find very attractive to me was the cost of using this software. The primary drawback for many organizations is the cost. Google Analytics 360 is significantly more expensive than the free version of Google Analytics. The pricing is typically based on the volume of data and can be quite substantial for large enterprises with extensive online traffic.

Review Source

LW

Lee W.  
Manager  
Civil Engineering  
Used the software for: 2+ years

### "Google Analytics 360"

June 28, 2024

5.0

When it comes to reports on website activity Analytics is just what you need.

Pros

Google Analytics 360 is essential for every company that owns a website. Connecting Analytics with the website is very easy, just add a piece of code. Reporting is at another level, from demographic to time and device, Analytics gives you every piece of information about your users. The app is very intuitive and easy to navigate. Reports are easy to export.

Cons

Nothing I can say against Analytics, just works great.

Review Source

SKD

Sanjib Kumar D.  
Review  
Computer Networking  
Used the software for: 6-12 months

### "Google Analytics 360, part of the Google Marketing Platform, is an enterprise-level analytics solution designed for large organizations"

June 11, 2024

5.0

My overall experience with Google Analytics 360 has been largely positive, especially due to its advanced capabilities and deep integration with the Google ecosystem. The platform's ability to provide detailed, unsampled reports and custom funnels offers valuable insights into user behavior and marketing performance.

Pros

What I liked most about Google Analytics 360 is its robust integration capabilities, particularly with other Google services like Google Ads, Google BigQuery, and Google Optimize. This integration enables a comprehensive view of marketing performance across various channels and allows for more sophisticated data analysis and attribution modeling.

Cons

What I liked least about Google Analytics 360 is its high cost, which can be prohibitively expensive for smaller businesses and organizations. Additionally, the advanced features and integration capabilities come with a steep learning curve, requiring dedicated resources and expertise to fully leverage the platform's potential. This complexity can make it challenging for teams without specialized knowledge or support.

Review Source

PVD

Patel Vrusti D.  
Marketing and Sustainability Consultant  
Construction  
Used the software for: Less than 6 months

### "Champion tool in website optimization"

August 25, 2024

5.0

I use the solution to measure website performance and do optimization guides

Pros

I like the event count and the conversion of the tool, it is simple to measure analytics and website performance with this solution

Cons

You will need more time to understand this tool and to interpret data

Review Source

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