# Page 5 | Google Analytics 360 Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 5 - Is Google Analytics 360 the right Web Analytics solution for you? Explore 8089 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/177042/Google-Analytics/reviews

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Google Analytics 360

4.7 (8089)

[View alternatives](https://www.capterra.com/p/177042/Google-Analytics/alternatives/)

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Last updated March 13th, 2026

# Page 5 - Reviews of Google Analytics 360

## Showing most helpful reviews

Showing 101-125 of 8089 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

KN

Kyle N.  
Owner  
Retail  
Used the software for: 2+ years

### "Was Great, No Charge, Very Helpful"

July 25, 2024

3.0

Overall it fulfilled the needs for tracking and seeing trends

Pros

It has been phased out and replaced by GA4, but they're basically the same, just with different data/privacy and tracking settings from what I understand. The new GA4 tracks what I need it to and has all the features I need.

Cons

The fact of the matter is that technically it doesn't exist anymore, but GA4 does everything Google Analytics 360 did as far as I can tell from a Shopify ecommerce physical products store owner can tell. I haven't gotten into the weeds with all of the data sharing and tracking changes.

Reason for choosing Google Analytics 360

I don't even know of other options, but since it was free, and goes well with Google ads it just seemed like the right tool to use

Review Source

BAF

Bogdan Alexandu F.  
Stock Manager  
Automotive  
Used the software for: 2+ years

### "Google Analytics 360"

June 24, 2024

5.0

For me, Google Analytics is one of the best tool to track websites traffic. The fact that is free is a huge bonus and because is from Google gives some trust in the metrics it shows.

Pros

The most I liked the demographic data Google Analytics 360 offers. Because we have many sales online too following the metrics from any campaigs give me some good insights. Connecting the website was very easy and didnt need any help from tech guys. The interface is easy to use and getting/exporting reports is fast.

Cons

I can't say there are cons for Google Analytics.

Review Source

DWG

Dave William G.  
Beauty Advisor  
Cosmetics  
Used the software for: 6-12 months

### "A Very Advanced Google Analytics"

March 16, 2024

5.0

A very comprehensive and powerful analytics solution that provides valuable insights into user behavior, website performance, and marketing effectiveness. Like advance analytics capabilities, allowing business to delve deep into their data and gain actionable insights.

Pros

First it offers advanced analytics features with deeper insights into their data and It provides dedicated support and service level agreements to its customer. This ensures that business receive timely assistance and support from google team experts. It prioritize privacy and data security, providing business with peace of mind when it comes to handling sensitive customer data.

Cons

Although it offers higher data limits to minimize data sampling, there may still be instances where data sampling occurs, particularly when dealing with very large data sets.

Review Source

PS

Piyush S.  
Business Development Executive  
Information Technology and Services  
Used the software for: I used a free trial

### " Comprehensive Analytics Powerhouse"

March 19, 2024

4.0

Google Analytics 360 has been instrumental in driving our digital strategies, providing invaluable insights and facilitating data-driven decision-making. While initial challenges were present, the platform's power and flexibility ultimately outweigh any drawbacks.

Pros

Google Analytics 360 offers unparalleled depth in data analysis, allowing for granular insights into website performance, user behavior, and marketing effectiveness. Its customizable dashboards and robust reporting tools empower informed decision-making and optimization strategies. Additionally, the seamless integration with other Google Marketing Platform products enhances its utility.

Cons

Despite its extensive capabilities, the learning curve can be steep for beginners, requiring time and dedication to fully harness its potential. Additionally, the pricing may be prohibitive for smaller businesses, limiting access to its advanced features.

Review Source

PD

Paul D.  
Project Manager  
Transportation/Trucking/Railroad  
Used the software for: 1-2 years

### "“Google Analytics 360: Advanced Insights for Enterprise Growth”"

March 18, 2024

5.0

I really like this product. It is a powerful tool for enterprise-level analytics, offering advanced features.

Pros

It offers many features such as increased data processing limits, custom funnels, advanced segmentation, and unsampled reports.

Cons

The 360 is more expensive and more complex and it also lacks some features.

Switched from

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)

I like the Google better it doesn’t freeze as much

Review Source

VR

Verified Reviewer  
Project Manager  
Fund-Raising  
Used the software for: 2+ years

### "Google Analytics 360"

June 2, 2024

4.0

Overall I think this is a solid service, especially considering how easy it is to connect it to my WordPress website and Wufoo forms.

Pros

Used by most 3rd party forms and services that connect to my websites. Also it's free and integrates well with Google Ads.

Cons

Sometimes the reports aren't visually appealing to my customers.

Review Source

Olden F.  
Freelancer  
Writing and Editing  
Used the software for: 1-2 years

### "Google analytics 360: is a powerful tool that provides advanced analytics and reporting capabilities for businesses."

May 24, 2024

5.0

My overall experience with Google analytics 360 has been positive. I have found the platform to be user friendly and intuitive, allowing me to easily track and analyze website traffic and user behavior.

Pros

What I like most about, Google analytics 360 is that it provides wide range of data tracking capabilities, allowing user to monitor website traffic, users behavior, conversions and more in real time.

Cons

The least I didn't like about Google analytics 360 is the high cost associated with the platform. Many users find the pricing to be prohibitive, especially for smaller businesses or organizations with limited budgets.

Review Source

AR

Akif R.  
Digital Marketing Manager  
Hospitality  
Used the software for: 1-2 years

### ""Data Powerhouse: GA 360""

March 14, 2024

5.0

Google Analytics 360 offers robust insights into website traffic, user behavior, and conversions, empowering data-driven decision-making.

Pros

I liked Google Analytics 360's comprehensive data analysis capabilities, real-time insights, and robust reporting features for informed decision-making.

Cons

The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation.

Reason for choosing Google Analytics 360

Google Analytics 360 offers robust features, advanced insights, and seamless integration, surpassing alternatives in functionality and value.

Review Source

SKD

Sanjib Kumar D.  
Review  
Computer Networking  
Used the software for: 6-12 months

### "Google Analytics 360, part of the Google Marketing Platform, is an enterprise-level analytics solution designed for large organizations"

June 11, 2024

5.0

My overall experience with Google Analytics 360 has been largely positive, especially due to its advanced capabilities and deep integration with the Google ecosystem. The platform's ability to provide detailed, unsampled reports and custom funnels offers valuable insights into user behavior and marketing performance.

Pros

What I liked most about Google Analytics 360 is its robust integration capabilities, particularly with other Google services like Google Ads, Google BigQuery, and Google Optimize. This integration enables a comprehensive view of marketing performance across various channels and allows for more sophisticated data analysis and attribution modeling.

Cons

What I liked least about Google Analytics 360 is its high cost, which can be prohibitively expensive for smaller businesses and organizations. Additionally, the advanced features and integration capabilities come with a steep learning curve, requiring dedicated resources and expertise to fully leverage the platform's potential. This complexity can make it challenging for teams without specialized knowledge or support.

Review Source

VR

Verified Reviewer  
Digital Marketer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Google Analytics 360 user experience"

June 5, 2024

5.0

My overall experience with the software is good and very user-friendly. I have been using it for a while now, and I find it very convenient and highly informative.

Pros

The data provided by Google Analytics 360 is very detailed and explanatory. All the information provided by Google Analytics is very useful for tracking our overall website performance.

Cons

The overall experience with Google Analytics is very good. However, the main drawback I found in the interface is that everything is quite complicated to find as a new user. For instance, you have to edit every single metric and create a specific report template to compare or learn more about that metric. But with time, it becomes much easier to use.

Review Source

AM

Agapi M.  
Head of Marketing  
Marketing and Advertising  
Used the software for: 2+ years

### "One way selection "

June 23, 2024

4.0

It is the tool to use when you run a webpage- from blog to e-shop. It is reliable, it could just be a bit more user friendly.

Pros

Good insights, tools to create customised reports

Cons

Complicated interface, so basic insights are almost hidden

Review Source

AA

Akshay A.  
Software Review  
Computer Software  
Used the software for: 2+ years

### "Software Review "

February 17, 2024

5.0

''It's an essential analytics platform for businesses operating online. It includes practically everything, from processing massive volumes of data to deep product integration to the integration of different channels, such as Sales Force and Adwords."

Pros

Google Analytics 360 is simple to set up and operate. You won't find many essential functions for monitoring, controlling, and obtaining insights anywhere else. Using plugins, it's far simpler to implement with alternative providers like WordPress.

Cons

There isn't much capability for segmentation and advanced analysis. Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic. Sampling data is still another major problem.

Review Source

VR

Verified Reviewer  
Owner  
Apparel & Fashion  
Used the software for: I used a free trial

### "All Marketing Metrics In One Place"

August 6, 2024

4.0

My experience has been positive. The platform is relatively easy to learn & has good instructional tools.

Pros

I love being able to track our marketing analytics all in one place.

Cons

It is more costly than some other platforms.

Review Source

VR

Verified Reviewer  
seo exutive  
Education Management  
Used the software for: Less than 6 months

### " Tracking Website Traffic and User Behavior"

June 19, 2024

5.0

The platform offers flexibility in data collection, reporting, and dashboard customization, allowing businesses to tailor analytics solutions to their specific requirements.

Pros

Seamless integration with other Google Marketing Platform products like Google Ads and BigQuery, allowing for comprehensive data analysis and marketing optimization.

Cons

While Google Analytics 360 offers more advanced features, it can also be more complex to set up and use compared to the standard version. Users may require more technical expertise or training to fully utilize its capabilities.

Review Source

BB

Benjamin B.  
Gérant  
Leisure, Travel & Tourism  
Used the software for: Less than 6 months

### "Satisfait de mon intégration à Google Analytics"

January 9, 2025

5.0

Pros

L'intégration aisée sur mon site de réservation, la visualisation des données par région, par utilisateur, etc. La simplicité d'utilisation également.

Cons

Le manque d'accompagnement dans la prise en main

Review Source

TS

Tejaswi S.  
communication  
Telecommunications  
Used the software for: I used a free trial

### ""Comprehensive Analytics Tool with Powerful Reporting Capabilities""

July 3, 2024

5.0

We've had nothing but wonderful experiences with Google Analytics 360. We've been able to take action to satisfy our customers' expectations since it's provided us with all the insights we need to understand them.

Pros

powerful data management, insightful reporting, and easy connection with other Google tools.

Cons

The difficulty of configuring and setting up sophisticated features may be a disadvantage.

Review Source

Nitin J.  
Technical Director  
Computer Games  
Used the software for: 2+ years

### "Product Best Friend Google Analytics 360"

May 15, 2024

5.0

Overall experience at initial stage of product was great. Ease to setup and learn. Data accuracy was also very high.

Pros

Ease of setup , User Friendly , Pre Defined Dashboard of Important KPI, Lots of Feature and Options, Ease of understanding through graphs.

Cons

Accurate data comes after some days that could be faster, extracting or modified data from analytics through dashboard not possible we need to write query for this.

Reason for choosing Google Analytics 360

Google Analytics more stable and support.

Review Source

OS

Oluyemi S.  
Administrator  
Information Technology and Services  
Used the software for: 2+ years

### "Google analytics: The ultimate tool to understanding your website traffic for understanding "

January 25, 2024

5.0

Google Analytics is solving the problem of understanding website traffic and user behavior.

Pros

One of the best things about Google Analytics is its ability to provide detailed and comprehensive data on your website's traffic and user behavior. With Google Analytics, you can see where your visitors are coming from, what they're doing on your website, and how long they're staying on each page. This information is incredibly valuable for understanding your audience and making changes to improve your website.

Cons

One thing that can be frustrating about Google Analytics is the amount of data it provides. For some users, the sheer volume of information can be overwhelming and difficult to understand. Additionally, the platform has a steep learning curve, which can make it difficult to get started.

Switched from

[Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)

I switched to Google Analytics because of its comprehensive data collection and analysis capabilities. My previous system was not able to provide the same level of detail or insight into my website traffic.

Review Source

AC

Andy C.  
Digital Marketing Executive  
Primary/Secondary Education  
Used the software for: Less than 6 months

### "Only for heavy usage"

August 15, 2024

4.0

Pros

Better data collection limits in comparison with other version.

Cons

The price is off putting for a lot of businesses.

Review Source

sR

sharvin R.  
Digital Data Analyst  
Computer Hardware  
Used the software for: 2+ years

### "GA3 is the best"

July 3, 2024

5.0

yes, helps in day2day analysis and monitoring. platform is friendly and easy to use

Pros

everything. the best tool ive used. easy to connect with different tools

Cons

being sunset eventho ga4 is not fully capable or replacing ga3.

Review Source

AV

Albert V.  
Manager  
Civil Engineering  
Used the software for: 1-2 years

### "know your users"

June 14, 2024

5.0

First time after the website was done adding it to Google Analytics was the next thing to do. Knowing you get potential customers for your services is mandatory.

Pros

It has good features related to my website traffic. I can see the demographic of my visitors, the hours when they are accesing the website and many more. Also i can check my Ads campaigns performance and leads.

Cons

Really no cons for this, for a free product it offers many features.

Review Source

OOE

Omotayo Oluwapelumi E.  
Virtual Executive Assistant  
Retail  
Used the software for: Less than 6 months

### "Solves my website needs for traffic measurement"

August 18, 2024

5.0

Google analytics helps me measure website performance and traffic

Pros

Integrating Google analytics into any website or application is straightfoward and I do like the fact that the tool is free to use

Cons

You need to be good at data reading before you can fully understand the tool data like traffic and the mobile application still miss features of that in the web app

Review Source

VR

Verified Reviewer  
Data analyst  
Marketing and Advertising  
Used the software for: I used a free trial

### "Google Analytics revies"

May 29, 2024

5.0

Very good experience. I will use it more and more in my future career to analyze my website data and build great marketing campaigns.

Pros

It has a lot of features that help me in my work. I can track all the metrics I need for my website, make analysis, create a dashboard, and export data. I can make decisions.

Cons

We need free access to all data sources. For example, I want to retrieve the data and publish it in my warehouse or integrate it into any real-time app. This is a bit difficult.

Reason for choosing Google Analytics 360

It has a good reputation and reviews, and my career depends on it.

Review Source

VR

Verified Reviewer  
Managing Director  
Internet  
Used the software for: 2+ years

### "Great and Insightful"

June 7, 2024

5.0

Pros

Live Tracking Easy to Understand Dashboard

Cons

nOTHING REALLY, I LOVE EVERYTHING ABOUT GOOGLE ANALYTICS

Review Source

Miguel G.  
Senior Web Designer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Good Tool for Web Analytics"

July 3, 2024

5.0

Pros

A good tool for web analytics. the amount of data is valuable when you, as a developer, need to make design decisions.

Cons

Maybe it is a little complicated to use when you are not familiar with data tools.

Review Source

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