--- title: "Best HighLevel Alternatives 2026 | Capterra" description: "Looking for alternatives to HighLevel? Find out how HighLevel stacks up against its competitors with real user reviews, pricing information, and what features they offer." source_url: "https://www.capterra.com/p/177156/HighLevel/alternatives/" page_type: "alternatives" language: "en" publication_date: "2026-10-19" --- # HighLevel alternatives Last updated on October 19th, 2026 The best HighLevel alternatives are Ploomes CRM (best overall), Kylas Sales CRM (best free plan), Bigin by Zoho CRM (best budget option), and Salesforce Sales Cloud (most reviewed). Together they hold 20,630 verified Capterra reviews, with overall ratings from 4.4 to 4.9 out of 5. HighLevel itself holds 4.2 out of 5 across 89 reviews. ### HighLevel - Rating: 4.2 out of 5 (89 reviews) - Ease of use: 3.7 out of 5 - Starting price: $97.00 /user/mo - Key features: 8 of 10 top category features --- ## Top alternatives HighLevel alternatives compared | Product | Rating difference | Ease of use | Starting price | Key features | | --- | --- | --- | --- | --- | | [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) — 4.4 out of 5 (18,815 reviews) | Rated 0.2 higher than this product | 4.0 out of 5 | $25.00 /user/mo | 8 of 10 top category features | | [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) — 4.7 out of 5 (744 reviews) | Rated 0.5 higher than this product | 4.8 out of 5 | $7.00 /user/yr | 9 of 10 top category features | | [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) — 4.2 out of 5 (1,006 reviews) | Rated the same as this product | 4.0 out of 5 | $69.00 /mo | 8 of 10 top category features | | [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) — 4.3 out of 5 (7,007 reviews) | Rated 0.1 higher than this product | 4.2 out of 5 | $14.00 /user/mo | 10 of 10 top category features | | [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) — 4.5 out of 5 (4,491 reviews) | Rated 0.3 higher than this product | 4.4 out of 5 | $20.00 /user/mo | 10 of 10 top category features | | [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/) — 4.8 out of 5 (629 reviews) | Rated 0.6 higher than this product | 4.8 out of 5 | $250.00 /mo | 9 of 10 top category features | | [Brevo](https://www.capterra.com/p/132996/brevo/) — 4.6 out of 5 (3,525 reviews) | Rated 0.4 higher than this product | 4.6 out of 5 | $9.00 /usage/mo | 7 of 10 top category features | | [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) — 4.6 out of 5 (912 reviews) | Rated 0.4 higher than this product | 4.5 out of 5 | $14.99 /user/mo | 9 of 10 top category features | | [Ploomes CRM](https://www.capterra.com/p/207290/Ploomes/) — 4.9 out of 5 (442 reviews) | Rated 0.7 higher than this product | 4.8 out of 5 | $22.00 /user/mo | 9 of 10 top category features | | [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) — 4.6 out of 5 (2,571 reviews) | Rated 0.4 higher than this product | 4.2 out of 5 | $15.00 /mo | 10 of 10 top category features | --- ## Top alternatives with AI capabilities The HighLevel alternatives with the strongest AI features are Bitrix24, Zoho CRM, and HubSpot CRM, based on verified feature data and Capterra reviews. ### [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) — 4.2 out of 5 (1,006 reviews) - AI features: AI Summarization, AI Writing Assistant, Chatbot, Generative AI ### [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) — 4.3 out of 5 (7,007 reviews) - AI features: AI Copilot, AI/Machine Learning, Chatbot, Generative AI ### [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) — 4.5 out of 5 (4,491 reviews) - AI features: AI Copilot, AI Text Generation, Generative AI --- ## Top Free alternatives to HighLevel The best free alternatives to HighLevel are Salesforce Sales Cloud, Bigin by Zoho CRM, and Bitrix24 — all three offer a free plan alongside paid tiers. ### [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) — 4.4 out of 5 (18,815 reviews) - Free options: Free trial - Starting price: $25.00 /user/mo ### [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) — 4.7 out of 5 (744 reviews) - Free options: Free trial, Free version - Starting price: $7.00 /user/yr ### [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) — 4.2 out of 5 (1,006 reviews) - Free options: Free trial, Free version - Starting price: $69.00 /mo --- ## Top alternatives for SMBs Among reviewers from companies with 1-200 employees, the highest-rated HighLevel alternatives are Ploomes CRM (4.9), Kylas Sales CRM (4.8), and Bigin by Zoho CRM (4.7). ### [Ploomes CRM](https://www.capterra.com/p/207290/Ploomes/) - 439 SMB reviewers say - Overall rating: 4.9 out of 5 across 439 SMB reviews - Ease of use: 4.8 out of 5 across 439 SMB reviews > "For 6 months, the business team I worked for relied on the platform to support demands, it is very complete in terms of reports, features, customer monitoring and workflows." — Camila M., Product Operation (September 8, 2022) ### [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/) - 497 SMB reviewers say - Overall rating: 4.8 out of 5 across 497 SMB reviews - Ease of use: 4.8 out of 5 across 497 SMB reviews > "I really liked the intuitive user interface and ease of managing leads and deals." — Akanksha K., PR executive (October 6, 2025) ### [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) - 638 SMB reviewers say - Overall rating: 4.7 out of 5 across 638 SMB reviews - Ease of use: 4.7 out of 5 across 638 SMB reviews > "It is value for money - helps manage my teams pipeline and have a single platform to manage all my leads and team performance." — AK V., VP - Sales (December 24, 2025) --- ## Why do teams switch from HighLevel? Of the 3 Capterra reviewers who reported switching away from HighLevel, the most common destinations were Salesforce Sales Cloud, HubSpot CRM, and ActiveCampaign. ### What users preferred ### [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) - 4.4 out of 5 (18,815 reviews) — 1 reviewers switched here > "We switched from GoHighLevel because Salesforce offers more robust CRM capabilities, reporting, and sales pipeline management." — Lynette L., Administrative Assistant (August 25, 2026) ### [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) - 4.5 out of 5 (4,491 reviews) — 1 reviewers switched here > "Hubspot free version has more features than Highlevel smaller plan. Although the automation features of Highlevel where really useful" — Bea K., Digital innovation Manager (December 4, 2024) ### [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) - 4.6 out of 5 (2,571 reviews) — 1 reviewers switched here > "Recommendation from consulting firm that sold us the marketing solution." — Cub L., Clinical Director (April 23, 2024) --- ## Find software for your specific use case ### CRM - [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) — 4.4 out of 5 (18,815 reviews) - [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) — 4.7 out of 5 (467 reviews) - [kintone](https://www.capterra.com/p/143607/kintone/) — 4.7 out of 5 (154 reviews) ### Appointment Scheduling - [Xola](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/) — 4.7 out of 5 (575 reviews) - [Coconut Software](https://www.capterra.com/p/140810/Coconut-Calendar/) — 4.6 out of 5 (18 reviews) - [Automaid](https://www.capterra.com/p/149364/Launch27/) — 4.7 out of 5 (209 reviews) ### Email Marketing - [Mailjet](https://www.capterra.com/p/130105/Mailjet/) — 4.2 out of 5 (456 reviews) - [Mailgun](https://www.capterra.com/p/159630/Mailgun/) — 4.3 out of 5 (197 reviews) - [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) — 4.3 out of 5 (716 reviews) ### Marketing Analytics - [BigQuery](https://www.capterra.com/p/268689/Google-Cloud-BigQuery/) — 4.6 out of 5 (37 reviews) - [Looker](https://www.capterra.com/p/169053/Looker/) — 4.5 out of 5 (287 reviews) - [CleverTap](https://www.capterra.com/p/155737/CleverTap/) — 4.4 out of 5 (59 reviews) ### SMS Marketing - [Sinch Engage](https://www.capterra.com/p/187336/Sinch-Engage/) — 4.4 out of 5 (97 reviews) - [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) — 4.4 out of 5 (514 reviews) - [EZ Texting](https://www.capterra.com/p/145848/Ez-Texting/) — 4.5 out of 5 (273 reviews) ---