--- title: "HighLevel Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is HighLevel the right CRM solution for you? Explore 89 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/177156/HighLevel/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-19" --- HighLevel 4.2 (89) [View alternatives](https://www.capterra.com/p/177156/HighLevel/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 19th, 2026 # Reviews of HighLevel Ease of use 3.7 Customer Service 3.7 ## Pros and Cons in Reviews AL Alexandra L Customer success managerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Overall is a great system to sell to clients if you are building funnels and email automations, they keep adding new features which keeps you up to date and has new ideas on what new services to provide to your clients (as an agency).“ September 17, 2025 ZM Zack M FounderOnline Media, 2 - 10 employeesUsed the software for: 6-12 months. “Everything from creating a basic landing page sign up, to communities, to courses is SO SO SO complicated to set up, run and scale.“ November 3, 2024 CO Ceiphers O Owner and OperatorPrinting, 2 - 10 employeesUsed the software for: I used a free trial. “I also love having different triggers within the software.“ May 14, 2026 CW Colene W Office ManagerHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: More than 2 years. “I wish there was more of a guidance in there on how to use everything because it can sometimes seem overwhelming.“ April 20, 2026 ZM Zack M FounderOnline Media, 2 - 10 employeesUsed the software for: 6-12 months. “I'm currently using Kajabi for various projects, and I wanted to give GHL a shot because it's receiving a lot of attention via their affiliates who are strongly incentivized to promote the product because they earn money doing so.“ November 3, 2024 JG Julia G Dance Teacher and ChoreographerRecreational Facilities and Services, 11 - 50 employeesUsed the software for: 6-12 months. “Took a while to navigate, there are a lot of features, many I did not need and the screen can feel overwhelming and hard to find what I need.“ February 4, 2025 JG Julia G Dance Teacher and ChoreographerRecreational Facilities and Services, 11 - 50 employeesUsed the software for: 6-12 months. “It was good for what I needed - having multiple employees contacting clients using our business phone number at the same time“ February 4, 2025 CW Colene W Office ManagerHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: More than 2 years. “It has a lot of features that I do not know how to use.“ April 20, 2026 ## Showing most helpful reviews Showing 1-25 of 89 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Kassidy K. Chiropractor Health, Wellness and Fitness Used the software for: 6-12 months ### "All inclusive marketing software" February 12, 2026 5.0 Overall, we have been pretty happy with how go high-level as allowed us to automate so much of the marketing in our chiropractic Practice Pros The functions seem unlimited. There’s so much you can do to grow and manage your business in this one platform. Cons Because there’s so much that you can do with this software, there is a large learning curve. Implementation takes quite a while because of the complex complexity Switched from [Flodesk](https://www.capterra.com/p/207268/Flodesk/) We use PX marketing and they have built out so many sequences for us that it was a no brainer Review Source Response from Innovate Fast February 19, 2026 Thanks for the review! You're right in that the possibilities with HighLevel are virtually limitless : ) We're always just a Zoom away if you need help with anything 👍 VR Verified Reviewer GHL Review Media Production Used the software for: 6-12 months ### "GHL Automation and Marketing" December 1, 2025 5.0 Great, could be better, but for our agency it's done wonders. Once you get the hang of it, it will be easier, but important to learn how to use it. Pros We use it to provide extra value for our clients and help them with marketing automation and customer relationship management, with omni-channel integration between whatsapp Business API,Meta, Email and possibility of adding automations for our clients to automate processes such as new lead flows. Cons The problem with GoHighLevel comes at the expense of certain things, such as you providing a sub account to a client, you become their software provider as well, which means you will have to take care of certain technical things as set up, building workflows, training AI. Has a learning curve and is a little bit slow. Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing HighLevel Cost effectiveness, and scalability for our clients, we white-labelled GHL and are able to help our clients with added value. Review Source ZM Zack M. Founder Online Media Used the software for: 6-12 months ### "Be Aware! Read This Review First - $100K + per month on Kajabi $0 on HighLevel" November 3, 2024 1.0 I'm currently using Kajabi for various projects, and I wanted to give GHL a shot because it's receiving a lot of attention via their affiliates who are strongly incentivized to promote the product because they earn money doing so. I ended up joining at ther $497 level, with real motivation to not only build out a course but also earn on the software side by connecting my students to built out done for you snapshots for their own businesses. This was much more of an undertaking that I estimated. Note that I am successful in the online course space, and live from this type of business currently. I ended up having to hire a team of people to build out the "agency" side, and could never get things working properly. I'd try to go into the platform myself to update things and would have to spend HOURS watching tutorials on how to do BASIC things. The platform is for computer programmers, not for marketers. Everything from creating a basic landing page sign up, to communities, to courses is SO SO SO complicated to set up, run and scale. Their business model is DO EVERYTHING, but DO NOTHING WELL. I'd say none of their product work to expectation, or even close. I've spent 10's of thousands of dollars trying to get this going but it's just a hopeless money pit. I would not recommend for anyone that does not have the budget to hire a staff of 10 to get the project going. I've ended up pulling the plug on the project, and feel relieved but also so annoyed that I wasted to much time and money learning this clunky platform thinking it was going to be a great solution for me. Pros The platform is inspiring, and instills a "you can do anything with GHL" mindset through all of their marketing channels. This mindset is about the only positive thing I can say about the platform. Cons Everything is overly complicated, clunky, poorly designed, glitched, and difficult to navigate. I can't say anything positive about my experience with GHL. Switched from [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/)[Kajabi](https://www.capterra.com/p/154682/Kajabi/) Because of the opportunity they portray in marketing. Review Source AL Alexandra L. Customer success manager Marketing and Advertising Used the software for: 2+ years ### "Great to sell to clients as an agency" September 17, 2025 4.0 Overall is a great system to sell to clients if you are building funnels and email automations, they keep adding new features which keeps you up to date and has new ideas on what new services to provide to your clients (as an agency). It’s a great system for marketing agencies. Pros As an agency, it’s a good system to deliver to small size business clients. It can be used as a CRM, marketing automation, landing pages, SMS messages, AI chat. For our clients it’s a ve try easy to use system. Cons Building landing pages in this system is very annoying. It has very limited functions. The AI chat, it’s confusing to build and train. And setting up a phone number for SMS took us 5 weeks. It also lags sometimes. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) We needed a system that could handle sub-accounts for different clients. Instead of creating a new account for each client, we can have all in one hub. Review Source EK Edward K. App Integrations Specialist Computer Software Used the software for: 2+ years ### "Very impressive marketing automation system" September 22, 2025 5.0 Pros Genuinely impressed. The HighLevel team have implemented a high quality product couple with a crazy high pace of innovation: certainly not an easy feat. Cons Very little. If I was being picky, their documentation could be improved for both clarity and findability. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Flexibility and pricing. High Level outshines HubSpot in every way. Review Source CE Cameron E. Chief Operations Officer Music Used the software for: 2+ years ### "Great Way To Contact and Stay In Touch With Your Leads" May 12, 2025 4.0 Overall, working with high-level has been better than the other systems we used to use and has definitely improved our lead conversion rate Pros The best thing about high-level is the ability to customize it to whatever your use case is and design workflows to reach your leads in the most efficient way possible Cons The only frustrating part about high-level is sometimes the speed of the server can get slow, preventing me from making the kind of progress I want in a particular work session Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Hubspot was more limiting on what we could do in the realm of dialers and cost more than high-level Review Source DR Derek R. Owner Marketing and Advertising Used the software for: 1-2 years ### "Veritable Swiss Army Knife of Automation, AI, and Business Marketing Tools" June 6, 2026 4.0 Overall experience has been excellent. I would highly recommend this product especially if you are looking to automate your nurture and customer follow-up sequences and if you are an agency looking to help other businesses. Pros It is a very effective Swiss Army knife of business tools for: - leads - marketing - value for money - appointment and booking management - AI conversations and receptionists or employees - Bootcamp with 30-day trial https://www.gohighlevel.com/highlevel-bootcamp?fp\_ref=discount-offer Cons It can seem overwhelming with all the different options and complexity of each of the options. Once you get used to it, it's amazing but before that it can be an uphill battle to get everything just right. Switched from [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/) Much better value for money and features Review Source Larry H. founder Online Media Used the software for: 2+ years ### "Helps small businesses" April 23, 2026 5.0 fantastic - great product that integrates into our suite of services. we keep on pushing it - and it's great Pros great scalable platform. feature rich - easy to deploy. private label - api integrated and relatively easy to use Cons Wish there was a super-premium - enterprise level with more direct support, and more clear publishing of tech specs Review Source CW Colene W. Office Manager Health, Wellness and Fitness Used the software for: 2+ years ### "Easy to use/ A lot of different features" April 20, 2026 5.0 Pros I like how easy it is to set up automations for appointment reminders using a calendar set up in the same platform Cons It has a lot of features that I do not know how to use. I wish there was more of a guidance in there on how to use everything because it can sometimes seem overwhelming. Review Source CO Ceiphers O. Owner and Operator Printing Used the software for: I used a free trial ### "Once you get past the complexity of the setup process you will love it!" May 14, 2026 5.0 It’s was a good system, a bit more complex than I initially thought but overall once it was setup it worked great. Pros What I liked the most was being able to create different segments. I also love having different triggers within the software. Cons The complexity in the initial setup was a bit jarring at first. Thankfully I used a service like CGX to help me setting up for our business. They helped me take the guess work out of it. Review Source BH Briannah H. Digital content creator Marketing and Advertising Used the software for: Less than 6 months ### "High Level is your answer to Business Management System" September 30, 2025 5.0 High Level is a easy to use business management system that can make keeping your valuable customer list in touch, from managing emails, to sending messages, booking appointments. Try now from a 30 day free trial. Pros Love this system, very easy to use, from email management, message sending, text messaging, bookings etc is all made stress free with its automation system. All your valuable contacts are protected with security password. This system can be quite expensive though being $80 to $100 per month. Cons Can be costly, but for a business this system is worth the cost. Can be limited in it capabilities compared to other systems. Review Source MH Martin H. Business owner Marketing and Advertising Used the software for: Less than 6 months ### "High level Review " February 3, 2025 5.0 Overall it was a good experience, a good platform! Pros Customer service was very good, was always able to help with any issues I had. Cons The price, and not everything included. I was looking for more of an all in one platform. Review Source VR Verified Reviewer Marketing Professional Marketing and Advertising Used the software for: 2+ years ### "The only software I suggest to my new clients these days" May 16, 2022 4.0 Pros The fact that you can get all these features by this price is fantastic. My clients usually like the software after a while and won't change to another software. Although, there are so many things to be fixed at this time but HighLevel is still my favorite CRM and I am suggesting it to everyone. Cons \-I hope they change the appointment scheduling interface, my clients always complain that they have to scroll up and down to see a full day! I know it's because of Google Calendar but is there anyway to fix it? -Although, HighLevel updates release software updates each week but I believe their main focus is to show off more features that might not be necessary for the majority of business owners. We need the platform to be more easy to use and catch client's eyes by the first look. Every time I demo HighLevel to a client, they say "it's not user friendly" and I ask them to try it for a month. -Sometimes I can't find a feature that is been in front of my eyes and suddenly it disappear because a software update! (I believe they MUST release a full user manual so we can find features by searching. Their help center and video tutorials are always outdated and I have to find the a feature manually) -Video tutorials could be more and better. -Most of my clients use HighLevel only for scheduling appointments and they think $97 for only that feature is too expensive. I wish we could just disable features and sell it for lower price (Starter plan) Reason for choosing HighLevel more features comparing to the price Review Source JS Jen S. CEO Marketing and Advertising Used the software for: 2+ years ### "HighLevel is the best system for my business and my clients" June 29, 2023 5.0 Pros The all-in-one platform is easy to manage and communicate with my leads and my clients love all the features that it offers Cons It is robust, so it does take time to learn all of the features. Reason for choosing HighLevel I wanted my own agency account with the platform to be able to use with my own clients and this software is a perfect fit. There are competitors but I haven't seen another platform that offers all that I need in one place Review Source IH Inayet H. Owner Computer & Network Security Used the software for: 6-12 months ### "Why GoHighLevel is the best Operating System for small businesses" July 13, 2022 4.0 I am happy with the experience with the software but their tech support can improve a lot. Pros 1\. The software is easy to use and can be customized to fit the specific needs of a business if you have the talent. 2. The software is affordable and includes a wide range of features that are helpful for small if you can sell the SaaS platform. 3. Open API allows businesses to integrate the software with other systems, can do amazing stuff to build on the platform. Cons 1\. HighLevel can be expensive, depending on the features you need and the size of your agency. 2. It can be difficult to customize HighLevel to fit your specific needs. 3. It can be challenging to learn how to use all the features HighLevel offers. Reason for choosing HighLevel HighLevel is definitely worth the investment because of the multitude of ready-to-use services it offers for clients. Not only that, but their API integrations make it powerful to connect with other services making the whole process enjoyable. The tech support could use some improvement, but overall, HighLevel is a great tool for agencies! Review Source CL Cub L. Clinical Director Mental Health Care Used the software for: 1-2 years ### "Confusing and Bugging Interface" April 25, 2024 2.0 Pros One of the de facto lead management platforms. Lots of integration options. Cons The interface is very confusing and the website is quite buggy. Often when I launch the website it loads with a blank web page. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Review Source JC Jamie C. CEO Marketing and Advertising Used the software for: Less than 6 months ### "They almost cost me my biggest client." May 16, 2023 1.0 Worst tech customer service I've ever experience. Pros Nothing, since we were never able to deploy it at the simplest of levels due to their lack of support. Cons Worst experience dealing with a marketing automation/crm system in my life and I've worked with 15+ systems. Support was great when you could get a human but after almost 3 weeks of them trying to solve just 1 of our 25 issues I finally canceled because there was no communication, no matter how often I reached out to them. I personally lost $1000s in payments to my web developer, not to mention they almost made me lose my largest client. Very disappointing. I think this is the case of a tech co growing way too fast and not being able to keep up with their customers. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Cost and had heard great things Review Source JP Justin P. Marketing Consultant Marketing and Advertising Used the software for: Less than 6 months ### "Learning curve for high functionality" November 18, 2022 5.0 My overall experience is good, still a lot to learn, but HighLevel offers several tutorials and working sessions to optimize your software. Pros This is a all-in-one solution for your marketing efforts. I am new to this software and still working my way through integrations and workflows. This software can replace several other marketing platforms such as email marketing, sms marketing, CRM and social media publishing. The customer services is amazing and the onboarding process and customer success team is great. Cons With lots of functionality comes a serious learning curve. From sales funnels to workflows to pipelines, it has taken almost a month to really get into the software to understand the integrations and functionality. I was also unware of the additional costs for SMS and email marketing, this probably comes with my novelty to the product. Review Source MJ Matthew J. Business Development Computer Networking Used the software for: 2+ years ### "Love GHL. It is indispensable." January 13, 2024 5.0 Pros Really appreciated Muthaiah's attention to derail and help Cons None. It was extremely helpful. I will not hesitate to use the support again. Review Source AP Aria P. Chief Marketing Officer Real Estate Used the software for: 6-12 months ### "Websites, Chat Widgets, CRM, SMS & Email Marketing, and more" November 4, 2023 4.0 Pros From an agency standpoint, HighLevel truly does it all. It has been great to offer services especially automated funnels to clients that are innovative and easy to initiate and implement. Cons The highest tier of membership is quite expensive and certain facets of the software are difficult to learn initially. Review Source VR Verified Reviewer Owner and Business Consultant specializing in Mobile apps, sales, marketing, and small businesses. Computer Software Used the software for: 6-12 months ### "Perfect CRM for small business" April 29, 2020 5.0 This software is continuously being enhanced. It really is an all in one CRM. Pros This platform has a lot of all in one tools. It has texting, emailing, funnel building, and automation all in one. Cons Still in development stage. Some features have not been developed yet. The email system still needs some work. Review Source Response from Innovate Fast April 29, 2020 Wow thank you so much this means a lot to us and the whole team, we're lucky to have great customers like you! RE Robert E. Director Marketing and Advertising Used the software for: Less than 6 months ### "Alot Of features - but complicated to use" June 3, 2020 3.0 once it works, it does a really good job of managing your campaigns and leads. The key is getting ti to work for you. Pros There are a ton of features in this app, and it really COULD do 90% of all your marketing and Sales Cons Support and it is complicated as all heck to use! You will need a lot PATIENCE if you want to get this app to work the way that you want it to, with LOTS and LOTS of support tickets that take a LONNNNNG time to get answered or resolved Reason for choosing HighLevel at first glance the feature look awsome, its just tom bad that they are so complicated to use Review Source Response from Innovate Fast June 11, 2020 Hi Robert, thank you for the feedback, I completely agree with you, we do have a lot of features in one place and that does make things more powerful, but also harder to learn and get going. We're in the process now of hiring additional support staff to help new customers onboard onto the software and provide more one on one setup help to get you off and running right. I really appreciate you giving us your honest feedback because it helps us improve and make a better product for everyone! Matt M. Founder Marketing and Advertising Used the software for: Less than 6 months ### "The best CRM + Marketing tool for agencies" March 29, 2019 5.0 So far my experience has been fantastic. great product. Easy to setup. Tons of features. Amazing team Pros I love how they've focused on the needs of marketing agencies and are building a platform specifically for my needs. And they have the best customer support I've ever experienced. Blows any other company out of the water with how fast they respond and fix and problems you find. Cons Hard to find anything I don't like... but I would say that the email marketing options are a bit limited and not robust enough for me to switch from my Email marketing software Review Source AC Amy C. Ops Manager Marketing and Advertising Used the software for: 6-12 months ### "Super easy to use, highly recommend" November 17, 2020 5.0 Very good, although its missing very important features regarding different languages, such as spanish. Pros Its very easy to use, at first it might be a little confusing but once you understand how it all works together its very easy to figure everything else out. Cons Theres a lot of features they're still missing and they do updates every so often but also have some crashes. Last update they did messed up all our calendars and if it weren't by chance that we saw what had happened we would've had big problems. Review Source HS Hunter S. Developer Marketing and Advertising Used the software for: 6-12 months ### "Good software that is constantly being improved" March 2, 2022 4.0 Pros New features are always being added to the software and to their APIs. Cons Sometimes things go down without warning and new features normally take 3-6 months longer than expected. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.