# HighLevel Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is HighLevel the right CRM solution for you? Explore 85 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/177156/HighLevel/reviews

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HighLevel

4.1 (85)

[View alternatives](https://www.capterra.com/p/177156/HighLevel/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of HighLevel

Ease of use

3.7

Customer Service

3.7

## Pros and Cons in Reviews

AL

Alexandra L

Customer success managerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“Overall is a great system to sell to clients if you are building funnels and email automations, they keep adding new features which keeps you up to date and has new ideas on what new services to provide to your clients (as an agency).“

September 17, 2025

ZM

Zack M

FounderOnline Media, 2 - 10 employeesUsed the software for: 6-12 months.

“Everything from creating a basic landing page sign up, to communities, to courses is SO SO SO complicated to set up, run and scale.“

November 3, 2024

ZM

Zack M

FounderOnline Media, 2 - 10 employeesUsed the software for: 6-12 months.

“I'm currently using Kajabi for various projects, and I wanted to give GHL a shot because it's receiving a lot of attention via their affiliates who are strongly incentivized to promote the product because they earn money doing so.“

November 3, 2024

JG

Julia G

Dance Teacher and ChoreographerRecreational Facilities and Services, 11 - 50 employeesUsed the software for: 6-12 months.

“Took a while to navigate, there are a lot of features, many I did not need and the screen can feel overwhelming and hard to find what I need.“

February 4, 2025

JG

Julia G

Dance Teacher and ChoreographerRecreational Facilities and Services, 11 - 50 employeesUsed the software for: 6-12 months.

“It was good for what I needed - having multiple employees contacting clients using our business phone number at the same time“

February 4, 2025

AB

Amy B

OwnerConsumer Goods, 2 - 10 employeesUsed the software for: Less than 6 months.

“Then worked for about 10 days, I put dozens of hours into my websites and back to the account being messed up again.“

June 15, 2024

AL

Alexandra L

Customer success managerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“As an agency, it’s a good system to deliver to small size business clients.“

September 17, 2025

Chad W

Project ArchitectMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months.

“Lots of thibgs to configure which csn make some area frustrating“

April 8, 2025

## Showing most helpful reviews

Showing 1-25 of 85 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Kassidy K.  
Chiropractor  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "All inclusive marketing software"

February 12, 2026

5.0

Overall, we have been pretty happy with how go high-level as allowed us to automate so much of the marketing in our chiropractic Practice

Pros

The functions seem unlimited. There’s so much you can do to grow and manage your business in this one platform.

Cons

Because there’s so much that you can do with this software, there is a large learning curve. Implementation takes quite a while because of the complex complexity

Switched from

[Flodesk](https://www.capterra.com/p/207268/Flodesk/)

We use PX marketing and they have built out so many sequences for us that it was a no brainer

Review Source

Response from Innovate Fast

February 19, 2026

Thanks for the review! You're right in that the possibilities with HighLevel are virtually limitless : ) We're always just a Zoom away if you need help with anything 👍

VR

Verified Reviewer  
GHL Review  
Media Production  
Used the software for: 6-12 months

### "GHL Automation and Marketing"

December 1, 2025

5.0

Great, could be better, but for our agency it's done wonders. Once you get the hang of it, it will be easier, but important to learn how to use it.

Pros

We use it to provide extra value for our clients and help them with marketing automation and customer relationship management, with omni-channel integration between whatsapp Business API,Meta, Email and possibility of adding automations for our clients to automate processes such as new lead flows.

Cons

The problem with GoHighLevel comes at the expense of certain things, such as you providing a sub account to a client, you become their software provider as well, which means you will have to take care of certain technical things as set up, building workflows, training AI. Has a learning curve and is a little bit slow.

Alternatives considered

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing HighLevel

Cost effectiveness, and scalability for our clients, we white-labelled GHL and are able to help our clients with added value.

Review Source

ZM

Zack M.  
Founder  
Online Media  
Used the software for: 6-12 months

### "Be Aware! Read This Review First - $100K + per month on Kajabi $0 on HighLevel"

November 3, 2024

1.0

I'm currently using Kajabi for various projects, and I wanted to give GHL a shot because it's receiving a lot of attention via their affiliates who are strongly incentivized to promote the product because they earn money doing so. I ended up joining at ther $497 level, with real motivation to not only build out a course but also earn on the software side by connecting my students to built out done for you snapshots for their own businesses. This was much more of an undertaking that I estimated. Note that I am successful in the online course space, and live from this type of business currently. I ended up having to hire a team of people to build out the "agency" side, and could never get things working properly. I'd try to go into the platform myself to update things and would have to spend HOURS watching tutorials on how to do BASIC things. The platform is for computer programmers, not for marketers. Everything from creating a basic landing page sign up, to communities, to courses is SO SO SO complicated to set up, run and scale. Their business model is DO EVERYTHING, but DO NOTHING WELL. I'd say none of their product work to expectation, or even close. I've spent 10's of thousands of dollars trying to get this going but it's just a hopeless money pit. I would not recommend for anyone that does not have the budget to hire a staff of 10 to get the project going. I've ended up pulling the plug on the project, and feel relieved but also so annoyed that I wasted to much time and money learning this clunky platform thinking it was going to be a great solution for me.

Pros

The platform is inspiring, and instills a "you can do anything with GHL" mindset through all of their marketing channels. This mindset is about the only positive thing I can say about the platform.

Cons

Everything is overly complicated, clunky, poorly designed, glitched, and difficult to navigate. I can't say anything positive about my experience with GHL.

Switched from

[ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/)[Kajabi](https://www.capterra.com/p/154682/Kajabi/)

Because of the opportunity they portray in marketing.

Review Source

AL

Alexandra L.  
Customer success manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Great to sell to clients as an agency"

September 17, 2025

4.0

Overall is a great system to sell to clients if you are building funnels and email automations, they keep adding new features which keeps you up to date and has new ideas on what new services to provide to your clients (as an agency). It’s a great system for marketing agencies.

Pros

As an agency, it’s a good system to deliver to small size business clients. It can be used as a CRM, marketing automation, landing pages, SMS messages, AI chat. For our clients it’s a ve try easy to use system.

Cons

Building landing pages in this system is very annoying. It has very limited functions. The AI chat, it’s confusing to build and train. And setting up a phone number for SMS took us 5 weeks. It also lags sometimes.

Switched from

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

We needed a system that could handle sub-accounts for different clients. Instead of creating a new account for each client, we can have all in one hub.

Review Source

CE

Cameron E.  
Chief Operations Officer  
Music  
Used the software for: 2+ years

### "Great Way To Contact and Stay In Touch With Your Leads"

May 12, 2025

4.0

Overall, working with high-level has been better than the other systems we used to use and has definitely improved our lead conversion rate

Pros

The best thing about high-level is the ability to customize it to whatever your use case is and design workflows to reach your leads in the most efficient way possible

Cons

The only frustrating part about high-level is sometimes the speed of the server can get slow, preventing me from making the kind of progress I want in a particular work session

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Hubspot was more limiting on what we could do in the realm of dialers and cost more than high-level

Review Source

EK

Edward K.  
App Integrations Specialist  
Computer Software  
Used the software for: 2+ years

### "Very impressive marketing automation system"

September 22, 2025

5.0

Pros

Genuinely impressed. The HighLevel team have implemented a high quality product couple with a crazy high pace of innovation: certainly not an easy feat.

Cons

Very little. If I was being picky, their documentation could be improved for both clarity and findability.

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Flexibility and pricing. High Level outshines HubSpot in every way.

Review Source

JC

Jamie C.  
Director  
Marketing and Advertising  
Used the software for: 2+ years

### "HighLevel is a great value all-in-one CRM"

July 3, 2025

4.0

Generally good. I have used the software to manage client accounts, with a lot of features (CRM, landing pages, websites, SMS, email etc), at minimum extra cost to add on new clients.

Pros

HighLevel is one of the most versatile all-in-one CRM systems on the market giving marketers lots of functionality and features

Cons

The main issue that most marketers have with HighLevel is that it can be a bit buggy, and the company seem to focus on new features rather than optimizing existing ones.

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

HighLevel is a cheaper alternative and easier to manage multiple clients cost effectively.

Review Source

Cornell A.  
CEO  
Information Technology and Services  
Used the software for: Less than 6 months

### "Great, affordable services & tools"

February 14, 2023

5.0

HighLevel has really changed the way I do business. With its easy to use platform and endless tutorials, I can effectively manage every aspect of my business and my clients business(es) within one platform.

Pros

With its easy to use platform and endless tutorials, I could easily integrate HighLevel with all other outside platforms and software that I have been using for years and manage everything within one platform essentially.

Cons

Integrating text automations was a bit difficult at first. In order to get them to work, you'll need to ceate an LC account or a Twilio account and setup them up with HighLevel

Switched from

[Wix](https://www.capterra.com/p/169007/Wix/)[Yelp Guest Manager](https://www.capterra.com/p/130358/Yelp-Reservations/)[Vendasta](https://www.capterra.com/p/168614/Vendasta-Platform/)[DashClicks](https://www.capterra.com/p/179692/DashClicks/)[Groove](https://www.capterra.com/p/177789/Groove/)

I made the switch to HighLevel very smoothly. Once I had seen a few YouTube videos about the platform, I chose to give it a try. Man, was it the right move for my business. I can easily do the same things and more that I was doing previously with multiple other platforms and tools in one with HighLevel.

Review Source

GC

Garnet C.  
Appointment setter  
Marketing and Advertising  
Used the software for: 6-12 months

### "HighLevel from a Sales CRM Perspective "

February 13, 2025

5.0

Used as a sales rep pipeline CRM. Was very easy to use after learning the software. Occasionally there were some connectivity issues between call lines, which I believe were powered by Ring Central at the time. Eventually that got sorted out and was seamless to operate on.

Pros

Ability to organize sales pipeline by progression of relationship, calendars to zoomlinks, and ability to have an integrated call out line from HighLevel.

Cons

It did take a little time to get used to the interface and to get customizations done to my liking. Aside from that its a wonderful service.

Review Source

JG

Julia G.  
Dance Teacher and Choreographer  
Recreational Facilities and Services  
Used the software for: 6-12 months

### "Great for communicating with clients through business phone number"

February 4, 2025

4.0

It was good for what I needed - having multiple employees contacting clients using our business phone number at the same time

Pros

Ability to help out my admin team with calling and messaging clients through my own phone without having my personal phone number show up.

Cons

Took a while to navigate, there are a lot of features, many I did not need and the screen can feel overwhelming and hard to find what I need.

Review Source

HG

Haley G.  
Business Development Coordinator  
Marketing and Advertising  
Used the software for: 6-12 months

### "Worth it past the learning curve "

January 8, 2025

4.0

Pros

there are so many options within the system itself - automation, emails, texting calling, market research just to name a few

Cons

has a pretty large learning curve and takes a minute to get used to.

Review Source

DF

Daniel F.  
CEO  
Marketing and Advertising  
Used the software for: Less than 6 months

### "After years: The first truly impressive All-in-One Marketing Suite"

January 9, 2024

5.0

Pros

I just love that I can do everything I'd ever need to do in marketing for any business for a laughable price, for as many clients I want.

Cons

The complexity of High Level is not to be trifled with. While it's absolutely great just what you can do with it, especially as an agency with many marketing clients, the sheer amount of features and integrations means overwhelm if you don't really know what you're doing. Also, High Level seems to be the fastest Marketing Suite on the planet when integrating new features like AI, WhatsApp Messaging and more... yet, if you're even faster than they are, it's sometimes tricky to integrate your solutions to theirs.

Review Source

Chandan M.  
Marketing Consultant  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great tool for All in One Marketing Automation"

December 20, 2022

5.0

I am using GoHighLevel for more than a year now. I mostly sell SAAS access to clients and automate all my tasks and campaigns with GoHighLevel. It's a great tool to have that does 90% of your work with automation.

Pros

This is a 360 degree marketing tool that provides almost every possibilities you might be looking for in automation. From funnels to campaigns to triggers to reputation management, everything can be done with this single software.

Cons

So far the animation and CSS limitation are the only thing that I miss in GoHighLevel, everything else are just above perfect.

Alternatives considered

[ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/)

Reason for choosing HighLevel

Pricing point

Switched from

[ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/)

Cost issues

Review Source

VR

Verified Reviewer  
Co Founder and CTO - VP of Product Development  
Marketing and Advertising  
Used the software for: Less than 6 months

### "BUYER BEWARE: Run as far as you can from GoHighLevel"

October 17, 2023

1.0

Everywhere you turn is one giant bug after another. I think what they're trying to do is a big ask, but after two months of wrestling with the system, they are failing. The real treasure hunt with this system is trying to find anything that works.

Pros

The cost and their ambition seemed noble and even possible

Cons

If I could give 0 stars I would. I've been a CTO for a decade and a half scaling businesses and integrating numerous CRM and automation systems and having worked with over 3,000 clients. The GoHighLevel system and support have been the worst I've ever encountered. The mobile app does not work with no quality assurance done on it. Even their support email auto-responders direct you to broken links. The support staff is untrained and borderline useless. Their staff will even admit they don't know how the system works, and from their words "no one really does".

Alternatives considered

[Podium](https://www.capterra.com/p/164285/Podium/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing HighLevel

Cost, whitelabel capability

Review Source

RB

Rachel B.  
Website Manager  
Information Technology and Services  
Used the software for: 2+ years

### "Worth your time to explore!"

January 31, 2022

5.0

I am the HighLevel administrator for multiple private schools who use it to build landing pages for social media campaigns, send free info kits, schedule open houses, send automated texts and open house reminders, take enrollment deposits, and send bulk emails and texts to specific segments of their contacts. Overall, the experience has been great, and I have recommended it to others.

Pros

HighLevel has a comprehensive onboarding program that is easy to follow. They have excellent customer support. The automated appointment scheduling and reminder campaigns are saving my clients tons of time. We love that we can combine calendars on one page so that from one location, potential clients can select the calendar for the campus they'd like to visit.

Cons

Most of their support "articles" are in the form of videos which can be helpful, but a transcript of the videos would be much appreciated when I don't want to watch a 12-minute video waiting for the 10-second part I really needed. The calendar system is set up for a business that is open on regular hours with consistent appointment lengths. We are having to use some work-arounds to block out dates on our open house calendars since the open houses are only a few times a month for varying days/times. I would love to see some more flexibility with the calendars.

Review Source

ED

Ely D.  
Founder  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Been with my previous CRM since 2007. HighLevel got me to move!"

November 15, 2022

4.0

This platform is something that not only will I use but they make it easy for me to get my clients onboard and help them as well.

Pros

The ease of use of this platform is night and day different from the previous platform I've used for over a decade. It's just simple to use!

Cons

Like every platform, there's a learning curve. There are a few things that I feel aren't as user-friendly as it should be but I know they are always working to make it better.

Switched from

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

Keap keeps frustrating me.

Review Source

JB

James B.  
Consultant  
Consumer Services  
Used the software for: 2+ years

### "Great All In One CRM"

April 1, 2022

5.0

Fantastic company and platform

Pros

Every feature you could want or need all in one.

Cons

Sometimes simple features are overlooked.

Switched from

[ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

Better Value For Money

Review Source

Jennifer A.  
Digital Marketer  
Online Media  
Used the software for: Less than 6 months

### "Great Work In Progress"

March 3, 2020

4.0

We use this software to help our clients with their digital marketing. We use it for lead generation, booking appointments and managing reviews. It's great to be able to provide multiple functionalities in one tool for our clients. On their end, it's simple and gives them access to what they need (and what they don't). It's a great all-in-one tool. There's a learning curve but the customer service is great and they are adding new features all the time.

Pros

This software does it all! It's a fantastic software to put everything in one place and to simplify digital marketing. I love being able to copy things from one client to another client's location. It makes it easy to set up a system and duplicate it without duplicating the effort. It integrates with everything we need it to and it's a fantastic software.

Cons

It's still on the newer side, so new features are always being rolled out. It isn't always the most intuitive software and some of the features are a bit lacking because it's new. I look forward to seeing what they come up with in the future.

Review Source

AP

Aria P.  
Chief Marketing Officer  
Real Estate  
Used the software for: 6-12 months

### "Websites, Chat Widgets, CRM, SMS & Email Marketing, and more"

November 4, 2023

4.0

Pros

From an agency standpoint, HighLevel truly does it all. It has been great to offer services especially automated funnels to clients that are innovative and easy to initiate and implement.

Cons

The highest tier of membership is quite expensive and certain facets of the software are difficult to learn initially.

Review Source

mT

moses T.  
Founder  
Marketing and Advertising  
Used the software for: 1-2 years

### "High-level. Your all in one marketing solution"

September 24, 2020

5.0

AMAZING. CANT HELP TO PROMOTE THIS SOFTWARE ENOUGH. Great software and community

Pros

This software consolidate all other software together into one. You remove the need to actually have multiple software (email marketing, calendar, texting tool, crm..) Save my company not only just a little bit of funds but it is super easy to use at any point of time. It has the best support as well!!

Cons

Nothing really! Just have some bugs but it is naturally common with alot of software as well. So there's no down side to it

Review Source

jS

julien S.  
ceo  
Marketing and Advertising  
Used the software for: Less than 6 months

### "The ultimate tool for marketing agencies"

October 24, 2021

5.0

The saas model business is really great to avoid churn rate. HL is the perfect tool for this business model!

Pros

It offers everything we need as a marketing agency to help local businesses. It is well designed. We have everything under one roof to manage your services :-)

Cons

Twilio is expensive in Europe and there isn't an alternative for the moment. To possibility to switch language in the dashboard would be nice for non English clients

Reason for choosing HighLevel

It has everything under one roof. I got a complete course with my affiliate purchase

Review Source

Daniel L.  
Owner  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Best interface for lead generation we've used so far."

October 19, 2020

5.0

HighLevel is the best at what it does and has killed a prior generation of Facebook lead generator programs.

Pros

We use High Level as part of our platform to communicate with leads and get them scheduled to come in for their first appointment. Easy to use, clean display, and takes about 10 minutes to teach any of my employees how to do the most important things.

Cons

Not much to complain about. I wish it was cheaper but they have the right to charge what they want and if people keep paying it (i.e me) why should they change it.

Review Source

SK

Sandor K.  
Voice Trainer  
Music  
Used the software for: I used a free trial

### "Amazing Product, Amazing Support"

July 31, 2023

5.0

Very freindly and service oriented

Pros

This is a big help to market my own services.

Cons

Maybe difficult to learn everything... But it is not a real critique.

Reason for choosing HighLevel

comprehensive use, huge possibilities

Review Source

MC

Marley C.  
Social Media Marketer  
Construction  
Used the software for: Less than 6 months

### "The all-in-one marketing platform"

December 27, 2023

5.0

I found that it was a great software which has everything you needed. Unfortunately the primary integration is Stripe, which is not available in my country. Having a fantastic all in one software ultimately comes with the need for a lot of learning the platform and time to get used to it.

Pros

What makes Highlevel great is that it has all the tools you need as a marketer in one place which gives you the ultimate flexibility and the ability to enhance your business offer and scale.

Cons

Despite being priced very fairly for what it is, it may still be pricey for someone starting out in business. Especially since there is a lot of learning to understand how everything works. This may be overwhelming when you're starting out.

Review Source

SM

Stuart M.  
Sales Director  
Financial Services  
Used the software for: I used a free trial

### "Ripped OFF - be careful with this organisation - Just in it for the money - no service"

June 1, 2022

1.0

No customer service!!! do not use it - if you want to evaluate it for your organisation, ensure you cancel your Credit Card straight after you put the details in, otherwise they will bill you and bill you and bill you and then say :Its too bad you didnt use it"our terms state that we will take your money, so we did and thank you for coming.

Pros

said there was a free trial - it wasnt free and there was no trial. It was just a way to start a billing process and a way for them to take money without providing a service at all. BE AWARE!!

Cons

said there was a free trial - Lied about it - chrged me multiple times without having ever trialed the product.

Reason for choosing HighLevel

I was a fool

Review Source

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