# HighLevel Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is HighLevel the right CRM solution for you? Explore 88 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177156/HighLevel/reviews --- HighLevel 4.2 (88) [View alternatives](https://www.capterra.com/p/177156/HighLevel/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Reviews of HighLevel Ease of use 3.7 Customer Service 3.7 ## Pros and Cons in Reviews AL Alexandra L Customer success managerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Overall is a great system to sell to clients if you are building funnels and email automations, they keep adding new features which keeps you up to date and has new ideas on what new services to provide to your clients (as an agency).“ September 17, 2025 ZM Zack M FounderOnline Media, 2 - 10 employeesUsed the software for: 6-12 months. “Everything from creating a basic landing page sign up, to communities, to courses is SO SO SO complicated to set up, run and scale.“ November 3, 2024 CO Ceiphers O Owner and OperatorPrinting, 2 - 10 employeesUsed the software for: I used a free trial. “I also love having different triggers within the software.“ May 14, 2026 CW Colene W Office ManagerHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: More than 2 years. “I wish there was more of a guidance in there on how to use everything because it can sometimes seem overwhelming.“ April 20, 2026 ZM Zack M FounderOnline Media, 2 - 10 employeesUsed the software for: 6-12 months. “I'm currently using Kajabi for various projects, and I wanted to give GHL a shot because it's receiving a lot of attention via their affiliates who are strongly incentivized to promote the product because they earn money doing so.“ November 3, 2024 JG Julia G Dance Teacher and ChoreographerRecreational Facilities and Services, 11 - 50 employeesUsed the software for: 6-12 months. “Took a while to navigate, there are a lot of features, many I did not need and the screen can feel overwhelming and hard to find what I need.“ February 4, 2025 JG Julia G Dance Teacher and ChoreographerRecreational Facilities and Services, 11 - 50 employeesUsed the software for: 6-12 months. “It was good for what I needed - having multiple employees contacting clients using our business phone number at the same time“ February 4, 2025 CW Colene W Office ManagerHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: More than 2 years. “It has a lot of features that I do not know how to use.“ April 20, 2026 ## Showing most helpful reviews Showing 1-25 of 88 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Larry H. founder Online Media Used the software for: 2+ years ### "Helps small businesses" April 23, 2026 5.0 fantastic - great product that integrates into our suite of services. we keep on pushing it - and it's great Pros great scalable platform. feature rich - easy to deploy. private label - api integrated and relatively easy to use Cons Wish there was a super-premium - enterprise level with more direct support, and more clear publishing of tech specs Review Source VR Verified Reviewer GHL Review Media Production Used the software for: 6-12 months ### "GHL Automation and Marketing" December 1, 2025 5.0 Great, could be better, but for our agency it's done wonders. Once you get the hang of it, it will be easier, but important to learn how to use it. Pros We use it to provide extra value for our clients and help them with marketing automation and customer relationship management, with omni-channel integration between whatsapp Business API,Meta, Email and possibility of adding automations for our clients to automate processes such as new lead flows. Cons The problem with GoHighLevel comes at the expense of certain things, such as you providing a sub account to a client, you become their software provider as well, which means you will have to take care of certain technical things as set up, building workflows, training AI. Has a learning curve and is a little bit slow. Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing HighLevel Cost effectiveness, and scalability for our clients, we white-labelled GHL and are able to help our clients with added value. Review Source CW Colene W. Office Manager Health, Wellness and Fitness Used the software for: 2+ years ### "Easy to use/ A lot of different features" April 20, 2026 5.0 Pros I like how easy it is to set up automations for appointment reminders using a calendar set up in the same platform Cons It has a lot of features that I do not know how to use. I wish there was more of a guidance in there on how to use everything because it can sometimes seem overwhelming. Review Source ZM Zack M. Founder Online Media Used the software for: 6-12 months ### "Be Aware! Read This Review First - $100K + per month on Kajabi $0 on HighLevel" November 3, 2024 1.0 I'm currently using Kajabi for various projects, and I wanted to give GHL a shot because it's receiving a lot of attention via their affiliates who are strongly incentivized to promote the product because they earn money doing so. I ended up joining at ther $497 level, with real motivation to not only build out a course but also earn on the software side by connecting my students to built out done for you snapshots for their own businesses. This was much more of an undertaking that I estimated. Note that I am successful in the online course space, and live from this type of business currently. I ended up having to hire a team of people to build out the "agency" side, and could never get things working properly. I'd try to go into the platform myself to update things and would have to spend HOURS watching tutorials on how to do BASIC things. The platform is for computer programmers, not for marketers. Everything from creating a basic landing page sign up, to communities, to courses is SO SO SO complicated to set up, run and scale. Their business model is DO EVERYTHING, but DO NOTHING WELL. I'd say none of their product work to expectation, or even close. I've spent 10's of thousands of dollars trying to get this going but it's just a hopeless money pit. I would not recommend for anyone that does not have the budget to hire a staff of 10 to get the project going. I've ended up pulling the plug on the project, and feel relieved but also so annoyed that I wasted to much time and money learning this clunky platform thinking it was going to be a great solution for me. Pros The platform is inspiring, and instills a "you can do anything with GHL" mindset through all of their marketing channels. This mindset is about the only positive thing I can say about the platform. Cons Everything is overly complicated, clunky, poorly designed, glitched, and difficult to navigate. I can't say anything positive about my experience with GHL. Switched from [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/)[Kajabi](https://www.capterra.com/p/154682/Kajabi/) Because of the opportunity they portray in marketing. Review Source Kassidy K. Chiropractor Health, Wellness and Fitness Used the software for: 6-12 months ### "All inclusive marketing software" February 12, 2026 5.0 Overall, we have been pretty happy with how go high-level as allowed us to automate so much of the marketing in our chiropractic Practice Pros The functions seem unlimited. There’s so much you can do to grow and manage your business in this one platform. Cons Because there’s so much that you can do with this software, there is a large learning curve. Implementation takes quite a while because of the complex complexity Switched from [Flodesk](https://www.capterra.com/p/207268/Flodesk/) We use PX marketing and they have built out so many sequences for us that it was a no brainer Review Source Response from Innovate Fast February 19, 2026 Thanks for the review! You're right in that the possibilities with HighLevel are virtually limitless : ) We're always just a Zoom away if you need help with anything 👍 AL Alexandra L. Customer success manager Marketing and Advertising Used the software for: 2+ years ### "Great to sell to clients as an agency" September 17, 2025 4.0 Overall is a great system to sell to clients if you are building funnels and email automations, they keep adding new features which keeps you up to date and has new ideas on what new services to provide to your clients (as an agency). It’s a great system for marketing agencies. Pros As an agency, it’s a good system to deliver to small size business clients. It can be used as a CRM, marketing automation, landing pages, SMS messages, AI chat. For our clients it’s a ve try easy to use system. Cons Building landing pages in this system is very annoying. It has very limited functions. The AI chat, it’s confusing to build and train. And setting up a phone number for SMS took us 5 weeks. It also lags sometimes. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) We needed a system that could handle sub-accounts for different clients. Instead of creating a new account for each client, we can have all in one hub. Review Source CE Cameron E. Chief Operations Officer Music Used the software for: 2+ years ### "Great Way To Contact and Stay In Touch With Your Leads" May 12, 2025 4.0 Overall, working with high-level has been better than the other systems we used to use and has definitely improved our lead conversion rate Pros The best thing about high-level is the ability to customize it to whatever your use case is and design workflows to reach your leads in the most efficient way possible Cons The only frustrating part about high-level is sometimes the speed of the server can get slow, preventing me from making the kind of progress I want in a particular work session Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Hubspot was more limiting on what we could do in the realm of dialers and cost more than high-level Review Source EK Edward K. App Integrations Specialist Computer Software Used the software for: 2+ years ### "Very impressive marketing automation system" September 22, 2025 5.0 Pros Genuinely impressed. The HighLevel team have implemented a high quality product couple with a crazy high pace of innovation: certainly not an easy feat. Cons Very little. If I was being picky, their documentation could be improved for both clarity and findability. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Flexibility and pricing. High Level outshines HubSpot in every way. Review Source JC Jamie C. Director Marketing and Advertising Used the software for: 2+ years ### "HighLevel is a great value all-in-one CRM" July 3, 2025 4.0 Generally good. I have used the software to manage client accounts, with a lot of features (CRM, landing pages, websites, SMS, email etc), at minimum extra cost to add on new clients. Pros HighLevel is one of the most versatile all-in-one CRM systems on the market giving marketers lots of functionality and features Cons The main issue that most marketers have with HighLevel is that it can be a bit buggy, and the company seem to focus on new features rather than optimizing existing ones. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) HighLevel is a cheaper alternative and easier to manage multiple clients cost effectively. Review Source CO Ceiphers O. Owner and Operator Printing Used the software for: I used a free trial ### "Once you get past the complexity of the setup process you will love it!" May 14, 2026 5.0 It’s was a good system, a bit more complex than I initially thought but overall once it was setup it worked great. Pros What I liked the most was being able to create different segments. I also love having different triggers within the software. Cons The complexity in the initial setup was a bit jarring at first. Thankfully I used a service like CGX to help me setting up for our business. They helped me take the guess work out of it. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) To try something with more functionality Review Source BH Briannah H. Digital content creator Marketing and Advertising Used the software for: Less than 6 months ### "High Level is your answer to Business Management System" September 30, 2025 5.0 High Level is a easy to use business management system that can make keeping your valuable customer list in touch, from managing emails, to sending messages, booking appointments. Try now from a 30 day free trial. Pros Love this system, very easy to use, from email management, message sending, text messaging, bookings etc is all made stress free with its automation system. All your valuable contacts are protected with security password. This system can be quite expensive though being $80 to $100 per month. Cons Can be costly, but for a business this system is worth the cost. Can be limited in it capabilities compared to other systems. Review Source MH Martin H. Business owner Marketing and Advertising Used the software for: Less than 6 months ### "High level Review " February 3, 2025 5.0 Overall it was a good experience, a good platform! Pros Customer service was very good, was always able to help with any issues I had. Cons The price, and not everything included. I was looking for more of an all in one platform. Review Source VR Verified Reviewer Marketing Professional Marketing and Advertising Used the software for: 2+ years ### "The only software I suggest to my new clients these days" May 16, 2022 4.0 Pros The fact that you can get all these features by this price is fantastic. My clients usually like the software after a while and won't change to another software. Although, there are so many things to be fixed at this time but HighLevel is still my favorite CRM and I am suggesting it to everyone. Cons \-I hope they change the appointment scheduling interface, my clients always complain that they have to scroll up and down to see a full day! I know it's because of Google Calendar but is there anyway to fix it? -Although, HighLevel updates release software updates each week but I believe their main focus is to show off more features that might not be necessary for the majority of business owners. We need the platform to be more easy to use and catch client's eyes by the first look. Every time I demo HighLevel to a client, they say "it's not user friendly" and I ask them to try it for a month. -Sometimes I can't find a feature that is been in front of my eyes and suddenly it disappear because a software update! (I believe they MUST release a full user manual so we can find features by searching. Their help center and video tutorials are always outdated and I have to find the a feature manually) -Video tutorials could be more and better. -Most of my clients use HighLevel only for scheduling appointments and they think $97 for only that feature is too expensive. I wish we could just disable features and sell it for lower price (Starter plan) Reason for choosing HighLevel more features comparing to the price Review Source VR Verified Reviewer Co Founder and CTO - VP of Product Development Marketing and Advertising Used the software for: Less than 6 months ### "BUYER BEWARE: Run as far as you can from GoHighLevel" October 17, 2023 1.0 Everywhere you turn is one giant bug after another. I think what they're trying to do is a big ask, but after two months of wrestling with the system, they are failing. The real treasure hunt with this system is trying to find anything that works. Pros The cost and their ambition seemed noble and even possible Cons If I could give 0 stars I would. I've been a CTO for a decade and a half scaling businesses and integrating numerous CRM and automation systems and having worked with over 3,000 clients. The GoHighLevel system and support have been the worst I've ever encountered. The mobile app does not work with no quality assurance done on it. Even their support email auto-responders direct you to broken links. The support staff is untrained and borderline useless. Their staff will even admit they don't know how the system works, and from their words "no one really does". Alternatives considered [Podium](https://www.capterra.com/p/164285/Podium/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing HighLevel Cost, whitelabel capability Review Source JK Jacob K. Owner Construction Used the software for: Less than 6 months ### "Thank You HighLevel! and Thank You \[SENSITIVE CONTENT\] " January 4, 2023 5.0 Love HighLevel, so glad I don't have to track all the data they can on spreadsheets or anything now! Pros The ease of use, especially for a total beginner like me! I'm learning how to navigate the software on the software! I love that they train me how to use it AND how I could benefit from signing other businesses up on this incredible software! Cons Just the things they're still teaching me to do. As soon as it's shown to me, I see how seamless it all is again. No complaints so far - just still learning the depth of it all, not just surface level Alternatives considered [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/)[Builderall](https://www.capterra.com/p/202345/Builderall/) Reason for choosing HighLevel Pricing and functionality Review Source RV Rick V. Product Specialist Marketing and Advertising Used the software for: 2+ years ### "Great Company" December 2, 2021 5.0 I have been a valued customer with HighLevel for almost 3 years and I have only good things to say. They are always there to help with all types of service which is far beyond what is expected. This is the only company I know where you can speak with the Co-founds at any time and they will actually hop on a call with you to help with your issue. will HIGHLY recommend this company to any marketing agency whether they are a new agency or one with over 100 clients!!! Pros the best thing for a marketing agency from start-up and multi-client Cons has some learning curve for non-tech people but overall super user friendly Switched from [Calendly](https://www.capterra.com/p/148036/Calendly/)[ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/)[Birdeye](https://www.capterra.com/p/152997/BirdEye/)[AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/) high level is an all-in-one tool Review Source Allen E. President Health, Wellness and Fitness Used the software for: 6-12 months ### "Great alternative to keap an activecampaign" April 5, 2024 5.0 Pros Go high level. Lets me create automated SMS and email campaigns and can interface with almost every other software out there via its API Cons It is costly that some of the other options out there, but it does have a lot more features. I did find it a little bit difficult at first to get started as far as creating automations. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/) Review Source JB James B. Consultant Consumer Services Used the software for: 2+ years ### "Great All In One CRM" April 1, 2022 5.0 Fantastic company and platform Pros Every feature you could want or need all in one. Cons Sometimes simple features are overlooked. Switched from [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/) Better Value For Money Review Source Jennifer A. Digital Marketer Online Media Used the software for: Less than 6 months ### "Great Work In Progress" March 3, 2020 4.0 We use this software to help our clients with their digital marketing. We use it for lead generation, booking appointments and managing reviews. It's great to be able to provide multiple functionalities in one tool for our clients. On their end, it's simple and gives them access to what they need (and what they don't). It's a great all-in-one tool. There's a learning curve but the customer service is great and they are adding new features all the time. Pros This software does it all! It's a fantastic software to put everything in one place and to simplify digital marketing. I love being able to copy things from one client to another client's location. It makes it easy to set up a system and duplicate it without duplicating the effort. It integrates with everything we need it to and it's a fantastic software. Cons It's still on the newer side, so new features are always being rolled out. It isn't always the most intuitive software and some of the features are a bit lacking because it's new. I look forward to seeing what they come up with in the future. Review Source AP Aria P. Chief Marketing Officer Real Estate Used the software for: 6-12 months ### "Websites, Chat Widgets, CRM, SMS & Email Marketing, and more" November 4, 2023 4.0 Pros From an agency standpoint, HighLevel truly does it all. It has been great to offer services especially automated funnels to clients that are innovative and easy to initiate and implement. Cons The highest tier of membership is quite expensive and certain facets of the software are difficult to learn initially. Review Source mT moses T. Founder Marketing and Advertising Used the software for: 1-2 years ### "High-level. Your all in one marketing solution" September 24, 2020 5.0 AMAZING. CANT HELP TO PROMOTE THIS SOFTWARE ENOUGH. Great software and community Pros This software consolidate all other software together into one. You remove the need to actually have multiple software (email marketing, calendar, texting tool, crm..) Save my company not only just a little bit of funds but it is super easy to use at any point of time. It has the best support as well!! Cons Nothing really! Just have some bugs but it is naturally common with alot of software as well. So there's no down side to it Review Source jS julien S. ceo Marketing and Advertising Used the software for: Less than 6 months ### "The ultimate tool for marketing agencies" October 24, 2021 5.0 The saas model business is really great to avoid churn rate. HL is the perfect tool for this business model! Pros It offers everything we need as a marketing agency to help local businesses. It is well designed. We have everything under one roof to manage your services :-) Cons Twilio is expensive in Europe and there isn't an alternative for the moment. To possibility to switch language in the dashboard would be nice for non English clients Reason for choosing HighLevel It has everything under one roof. I got a complete course with my affiliate purchase Review Source Daniel L. Owner Health, Wellness and Fitness Used the software for: Less than 6 months ### "Best interface for lead generation we've used so far." October 19, 2020 5.0 HighLevel is the best at what it does and has killed a prior generation of Facebook lead generator programs. Pros We use High Level as part of our platform to communicate with leads and get them scheduled to come in for their first appointment. Easy to use, clean display, and takes about 10 minutes to teach any of my employees how to do the most important things. Cons Not much to complain about. I wish it was cheaper but they have the right to charge what they want and if people keep paying it (i.e me) why should they change it. Review Source SK Sandor K. Voice Trainer Music Used the software for: I used a free trial ### "Amazing Product, Amazing Support" July 31, 2023 5.0 Very freindly and service oriented Pros This is a big help to market my own services. Cons Maybe difficult to learn everything... But it is not a real critique. Reason for choosing HighLevel comprehensive use, huge possibilities Review Source MC Marley C. Social Media Marketer Construction Used the software for: Less than 6 months ### "The all-in-one marketing platform" December 27, 2023 5.0 I found that it was a great software which has everything you needed. Unfortunately the primary integration is Stripe, which is not available in my country. Having a fantastic all in one software ultimately comes with the need for a lot of learning the platform and time to get used to it. Pros What makes Highlevel great is that it has all the tools you need as a marketer in one place which gives you the ultimate flexibility and the ability to enhance your business offer and scale. Cons Despite being priced very fairly for what it is, it may still be pricey for someone starting out in business. Especially since there is a lot of learning to understand how everything works. This may be overwhelming when you're starting out. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.