# HighLevel Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about HighLevel Software - reviews, pricing plans, popular comparisons to other CRM products and more. Source: https://www.capterra.com/p/177156/HighLevel --- # HighLevel Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) HighLevel ## What is HighLevel? HighLevel is a cloud-based marketing analytics platform that helps sales and advertising agencies streamline unified messaging, outbound calling, reputation management, and GDPR compliance management operations. ## What is HighLevel used for? [CRM](https://www.capterra.com/customer-relationship-management-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[SMS Marketing](https://www.capterra.com/sms-marketing-software/) Overall rating Based on 85 user reviews Reviews sentiment Positive 81% Neutral 5% Negative 14% Starting price $97 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for HighLevel?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.gohighlevel.com/main-page&name=HighLevel) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### HighLevel 4.1 (85) VS. [4.5 (4,453)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting Price $97 Per User, Per Month Starting Price $20 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.7 (85) Ease Of Use 4.4 (4,354) Value For Money 4.0 (77) Value For Money 4.3 (3,489) Customer Service 3.7 (74) Customer Service 4.4 (3,497) ## HighLevel alternatives [4.4 (18,768)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month [4.3 (6,964)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month [4.6 (3,411)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month [View all alternatives](https://www.capterra.com/p/177156/HighLevel/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Contact Management 3.9 (39) 69.23% of 39 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Sales Pipeline Management 4.0 (24) 66.67% of 24 reviewers that rated this feature as important or highly important Pipeline view and tracking lead status Lead Management 3.6 (19) 63.16% of 19 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Email Campaign Management 4.2 (18) 72.22% of 18 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Online Booking 4.0 (16) 81.25% of 16 reviewers that rated this feature as important or highly important Book meetings and appointments through a website or digital platform Confirmations/Reminders 4.5 (15) 66.67% of 15 reviewers that rated this feature as important or highly important Automated reminders and confirmations for booked appointments and events via text or email HighLevel 78 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Automatic reply functionality for incoming messages Automatically create schedules based on business needs or employee availability and qualifications Create and automatically send premade copy in response to customer messages Track and manage schedules and meetings via an integrated calendar Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Track the performance of marketing campaigns across multiple channels. Electronic storage of stakeholder contact information Track and manage adherence to policies for any service, product, process, or supplier Automated reminders and confirmations for booked appointments and events via text or email Manage, organize, and store contact information Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Graphical representation of data Store and organize documents in a centralized system Assemble applications and processes by dragging over and arranging pre-built components Digitally sign online documents Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Tracks metrics that provide insight into how a user interacts with any interface or product Ensure compliance with the General Data Protection Regulation protocols Automatically find mutually available meeting time slots across multiple calendars Track interaction history by documenting conversations for contacts Track and monitor a specific set of keywords Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Score a lead on their quality or likelihood to buy based on certain behaviors Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions Access software remotely via mobile devices Electronic coupons delivered to a mobile device that can be exchanged for a discount Collect information from multiple sources Manage and support multiple locations Book meetings and appointments through a website or digital platform Accept and process online payment transactions A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Enable custom polls/voting to facilitate decision-making or increase engagement Generate quotes or estimates for customers Schedule repeating appointments based on a duration of time Log and store the source of contacts/leads Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor and manage customers' perceptions about a business, product, or service Planning and managing of resources and procedures to mitigate the impact of events and incidents Automatically monitor and receive alerts for any new online reviews Pipeline view and tracking lead status Reports specific to sales analysis for trends and strategies Send individual or bulk text messages at predetermined times Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Short phone numbers that used to opt-in to SMS campaigns Send messages via SMS Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Add or remove subscribers from mailing lists Create, manage and track all task activities and progression Create, save, and re-purpose templates for emails, forms, etc. Messaging system designed for contests and sweepstakes Set up connections to third-party platforms to improve business processes Track and analyze information regarding website visitors Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.2 (85) 4.2 Based on 85 reviews ## Pricing Value for money 4.0 (77) Free Trial [View pricing plan details](https://www.capterra.com/p/177156/HighLevel/pricing/) Basic $97.00 Per User,Per Month Value for money 4.0 (77) 4.0 Based on 77 reviews ## Integrations [ Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.7 (74) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.7 (74) 3.7 Based on 74 reviews ## User reviews Overall rating 4.1 Based on 85 reviews Filter by rating 5(48) 4(21) 3(4) 2(3) 1(9) Mentioned topic Sorted by most recent Kassidy K. Chiropractor Health, Wellness and Fitness ### "All inclusive marketing software" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 February 12, 2026 Overall, we have been pretty happy with how go high-level as allowed us to automate so much of the marketing in our chiropractic Practice Pros The functions seem unlimited. There’s so much you can do to grow and manage your business in this one platform. Cons Because there’s so much that you can do with this software, there is a large learning curve. Implementation takes quite a while because of the complex complexity Switched from [Flodesk](https://www.capterra.com/p/207268/Flodesk/) We use PX marketing and they have built out so many sequences for us that it was a no brainer Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 19, 2026 Thanks for the review! You're right in that the possibilities with HighLevel are virtually limitless : ) We're always just a Zoom away if you need help with anything 👍 AU Anonymous User GHL Review Media Production ### "GHL Automation and Marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 December 1, 2025 Great, could be better, but for our agency it's done wonders. Once you get the hang of it, it will be easier, but important to learn how to use it. Pros We use it to provide extra value for our clients and help them with marketing automation and customer relationship management, with omni-channel integration between whatsapp Business API,Meta, Email and possibility of adding automations for our clients to automate processes such as new lead flows. Cons The problem with GoHighLevel comes at the expense of certain things, such as you providing a sub account to a client, you become their software provider as well, which means you will have to take care of certain technical things as set up, building workflows, training AI. Has a learning curve and is a little bit slow. Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reasons for choosing HighLevel Cost effectiveness, and scalability for our clients, we white-labelled GHL and are able to help our clients with added value. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BH Briannah H. Digital content creator Marketing and Advertising ### "High Level is your answer to Business Management System" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 September 30, 2025 High Level is a easy to use business management system that can make keeping your valuable customer list in touch, from managing emails, to sending messages, booking appointments. Try now from a 30 day free trial. Pros Love this system, very easy to use, from email management, message sending, text messaging, bookings etc is all made stress free with its automation system. All your valuable contacts are protected with security password. This system can be quite expensive though being $80 to $100 per month. Cons Can be costly, but for a business this system is worth the cost. Can be limited in it capabilities compared to other systems. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EK Edward K. App Integrations Specialist Computer Software ### "Very impressive marketing automation system" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 September 22, 2025 Pros Genuinely impressed. The HighLevel team have implemented a high quality product couple with a crazy high pace of innovation: certainly not an easy feat. Cons Very little. If I was being picky, their documentation could be improved for both clarity and findability. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Flexibility and pricing. High Level outshines HubSpot in every way. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AL Alexandra L. Customer success manager Marketing and Advertising ### "Great to sell to clients as an agency" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 September 17, 2025 Overall is a great system to sell to clients if you are building funnels and email automations, they keep adding new features which keeps you up to date and has new ideas on what new services to provide to your clients (as an agency). It’s a great system for marketing agencies. Pros As an agency, it’s a good system to deliver to small size business clients. It can be used as a CRM, marketing automation, landing pages, SMS messages, AI chat. For our clients it’s a ve try easy to use system. Cons Building landing pages in this system is very annoying. It has very limited functions. The AI chat, it’s confusing to build and train. And setting up a phone number for SMS took us 5 weeks. It also lags sometimes. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) We needed a system that could handle sub-accounts for different clients. Instead of creating a new account for each client, we can have all in one hub. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JC Jamie C. Director Marketing and Advertising ### "HighLevel is a great value all-in-one CRM" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 July 3, 2025 Generally good. I have used the software to manage client accounts, with a lot of features (CRM, landing pages, websites, SMS, email etc), at minimum extra cost to add on new clients. Pros HighLevel is one of the most versatile all-in-one CRM systems on the market giving marketers lots of functionality and features Cons The main issue that most marketers have with HighLevel is that it can be a bit buggy, and the company seem to focus on new features rather than optimizing existing ones. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) HighLevel is a cheaper alternative and easier to manage multiple clients cost effectively. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CE Cameron E. Chief Operations Officer Music ### "Great Way To Contact and Stay In Touch With Your Leads" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 12, 2025 Overall, working with high-level has been better than the other systems we used to use and has definitely improved our lead conversion rate Pros The best thing about high-level is the ability to customize it to whatever your use case is and design workflows to reach your leads in the most efficient way possible Cons The only frustrating part about high-level is sometimes the speed of the server can get slow, preventing me from making the kind of progress I want in a particular work session Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Hubspot was more limiting on what we could do in the realm of dialers and cost more than high-level Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MR Marco R. Full Stack Marketer Marketing and Advertising ### "Puoi farci di tutto! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 27, 2025 Ottima! Lo uso tutti i giri per il mio business e lo consiglio anche ai miei clienti. Pros Questo strumento offre veramente tutto ciò che si può desiderare da un software di questo tipo. La sua flessibilità è il suo punto forte. Orientato un po’ di più verso le agenzie, ma perfettamente utilizzabile anche da liberi professionisti e aziende. Cons Forse qualche aggiornamento all’interfaccia e una riordinata ai menu non sarebbe male. A volte ci si può perdere tra le tante funzionalità. Switched from [Simvoly](https://www.capterra.com/p/149370/Simvoly/) Per la completezza delle funzionalità e per avere tutto in un unico posto. Alternatives considered [Podia](https://www.capterra.com/p/160788/Coach/) [Kajabi](https://www.capterra.com/p/154682/Kajabi/) Reasons for choosing HighLevel Perché finalmente offre tutto ciò che occorre per lavorare nel digital andando a sostituire tantissimi tools che prima pagavo separatamente. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Chad W. Project Architect Marketing and Advertising ### "Powerful platform with lots of options" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 April 8, 2025 Overall i am happy with HighLevel. Ive been using it for 5 months. Pros Large selection of business tools. The worlflows amd crm are the top tools for me. Cons Lots of thibgs to configure which csn make some area frustrating Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GC Garnet C. Appointment setter Marketing and Advertising ### "HighLevel from a Sales CRM Perspective " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 13, 2025 Used as a sales rep pipeline CRM. Was very easy to use after learning the software. Occasionally there were some connectivity issues between call lines, which I believe were powered by Ring Central at the time. Eventually that got sorted out and was seamless to operate on. Pros Ability to organize sales pipeline by progression of relationship, calendars to zoomlinks, and ability to have an integrated call out line from HighLevel. Cons It did take a little time to get used to the interface and to get customizations done to my liking. Aside from that its a wonderful service. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/177156/HighLevel/reviews/) Popular comparisons [HubSpot CRM vs HighLevel](https://www.capterra.com/compare/152373-177156/HubSpot-CRM-vs-HighLevel)[Zoho CRM vs HighLevel](https://www.capterra.com/compare/155928-177156/Zoho-CRM-vs-HighLevel)[Dynamics 365 vs HighLevel](https://www.capterra.com/compare/157279-177156/Dynamics-365-vs-HighLevel) [Bitrix24 vs HighLevel](https://www.capterra.com/compare/113540-177156/Bitrix24-vs-HighLevel)[Odoo vs HighLevel](https://www.capterra.com/compare/135618-177156/Odoo-vs-HighLevel)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)