# Smaply Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Smaply Software - reviews, pricing plans, popular comparisons to other Customer Journey Mapping Tools products and more. Source: https://www.capterra.com/p/177161/Smaply --- # Smaply Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Smaply ## What is Smaply? Smaply is a journey mapping & management tool for companies of all sizes who want to improve their customer experience and scale design thinking in their organization. Flexible and intuitive editor | Smaply AI for quickly generating maps | Opportunities, pain points and solutions | Portfolio graph | Metrics and KPIs | granular user roles | comments on cards | journey map hierarchies | ISO 27001:2022 | SOC2 | GDPR | SSO | hosting on dedicated instance | Coaching & training | real-time collaboration | export functionalities | Journey Performance Indicator ## What is Smaply used for? [Customer Journey Mapping Tools](https://www.capterra.com/customer-journey-mapping-tools-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/)[Customer Satisfaction](https://www.capterra.com/customer-satisfaction-software/) Top alternative Featured Overall rating Based on 20 user reviews Reviews sentiment Positive 85% Neutral 15% Negative 0% Starting price €390 Per User, Per Year Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Smaply?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.morethanmetrics.com&name=Smaply) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Smaply 4.4 (20) VS. [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting Price €390 Per User, Per Year Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (20) Ease Of Use 4.6 (1,676) Value For Money 3.9 (15) Value For Money 4.6 (1,040) Customer Service 4.5 (13) Customer Service 4.7 (882) ## Smaply alternatives [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing [4.5 (17)](https://www.capterra.com/p/172116/PageSense/reviews/) Starting price $12.00 Per User, Per Month Highest Rated [Miro](https://www.capterra.com/p/128955/Miro/) [4.7 (1,680)](https://www.capterra.com/p/128955/Miro/reviews/) Starting price $10.00 Per User, Per Month [Learn More](https://www.capterra.com/p/128955/Miro/) [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/) Starting price $39.00 Per User, Per Month [Learn More](https://www.capterra.com/p/163516/Hotjar/) [View all alternatives](https://www.capterra.com/p/177161/Smaply/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Reporting/Analytics 3.3 (6) 66.67% of 6 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Sentiment Analysis 3.5 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Knowledge Management 4.2 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills Multi-Channel Data Collection 4.4 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Collect information from multiple sources Negative Feedback Management 4.3 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Identify, track, and respond to negative feedback Collaboration Tools 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Provides a channel for team members to share media files, communicate, and work together Smaply 42 features Define levels of authorization for access to specific files or systems A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Track and interpret campaign performance metrics Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads A collection of customer information such as contact details, demographics, previous interactions, etc. Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Access previous interactions or concerns to maintain customer relationships Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Use AI to generate content in the form of text, images, videos, etc. Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills Create custom maps Share maps with internal and external stakeholders Collect information from multiple sources Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Identify, track, and respond to negative feedback A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Analyze and gain insights into data in real-time Receive data and information in real time View and track pertinent metrics to find patterns and gain insights from data Search and filter data across systems to locate required information by entering keywords or certain criteria Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Allow users to access multiple services after entering their login credentials once Dictate the order and pace of an eLearning course, including the logic for how different learners progress Gauge satisfaction and receive information for improvement and success Attach digital tags to documents and assets for identification, search, or monitoring purposes Set up connections to third-party platforms to improve business processes Track user's interaction with the prototype Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Interact with data visualization elements, such as charts and graphs, to drill down into data Track and analyze information regarding website visitors Allows multiple users to simultaneously annotate on a digital whiteboard What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 3.8 (20) 3.8 Based on 20 reviews ## Pricing Value for money 3.9 (15) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/177161/Smaply/pricing/) Free €0.00 It includes: - Helpdesk - Journey maps - Personas - Journey Management - Metrics - Collaboration - Export - Filter - Templates - Cards and Lanes Repository €390.00 Per User,Per Year It includes: - Trust Center, standard T&C, standard SLA - Portfolio Management - User roles - Premium support - Custom Templates Framework €690.00 Per User,Per Year It includes: - Hierarchy template - Coaching hours - Key account manager - Journey Management course - SSO - Full procurement service from 10 users, negotiable Governance €990.00 Per User,Per Year It includes: - Customizable taxonomy - Direct Integration: Aris - Unlimited storage - 10 coaching hours - Hosting on dedicated instance - Single-tenant hosting Value for money 3.9 (15) 3.9 Based on 15 reviews ## Integrations [ Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Jira](https://www.capterra.com/p/19319/JIRA/)[ Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[ Asana](https://www.capterra.com/p/184581/Asana-PM/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ OneDrive](https://www.capterra.com/p/161304/OneDrive/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (13) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (13) 4.5 Based on 13 reviews ## User reviews Overall rating 4.4 Based on 20 reviews Filter by rating 5(11) 4(6) 3(3) 2(0) 1(0) Mentioned topic Sorted by most recent JL Jonathan L. Experience Strategist Design ### "Probably the best customer journey mapping platform out there" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 23, 2025 For a midsize financial services I lead a project to capture the total As-Is journey. Keeping the document current is the number 1 goal. Smaply makes that a doddle. It's worth saying that \[sensitive content hidden\] is very helpful. Pros Ease of setting up your own custom swimlanes Cons Sharing - a few more options would be great Alternatives considered [Miro](https://www.capterra.com/p/128955/Miro/) Reasons for choosing Smaply Designed for purpose, rather than a generic design tool Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 3, 2025 Hi Jonathan, it's great to hear you enjoy working with Smaply! I will forward your request about sharing options to our Product team. Let us know if there's anything we can support you with, or what you need. It's important to us to build our product in a way our users need it. Kind regards, Isabel AU Anonymous User Project Manager Education Management ### "Clean and neat " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 20, 2022 Very easy to use journey mapping tool, i find it useful to both create and share journey maps. Pros It's great for creating journey maps, it has very useful templates and you can edit and cutomize you own projects. I like the storyboard features where yo can import images within the journey map. When exported, journey maps, are visually attractive and esaily understood. Cons I believe there are tiny details that can be improved. in some fields you are requiered to: clic, edit, and then type, i think it would be faster if you just clic and edit right away. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Birgit S. B. Professor Design ### "Minimal Joy of Use" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 4/10 December 10, 2021 Student groups who were learning the methods of lean user research found the UI too complicated. Pros The promise of an overall view of user-centred Design stages ist wonderful. The link between personas and stakeholder-maps is useful and I think a few iterations down it could be a really powerful tool. Cons A big minus is the UX/UI. You basically took all the life out of the methods you tried to ease. In our test, it was not possible to engage students with the platform, because the UI seems more like filling out grey and lonely forms. The design is very narrow and not at all playful, generous and inspiring. You should be aware of this and take care of it, because all the methods you promote are more storytelling than burocracy. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 13, 2021 Hi Birgit, thank you for your feedback. We are very sorry that Smaply wasn't able to serve you better. We appreciate your feedback very much and will work on the UI and UX a lot in the upcoming months, to make it more flexible. We hope to improve Smaply in a way that solves you challenges as well! AL Adam L. Founding Partner Design ### "Smaply takes mapping seriously" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 14, 2021 I recommend Smaply to many of my consulting clients who understand that maps are not just a visiualisation: they are a strategic tool. Pros User level: Turns scrappy workshop outputs into attractive maps which are suitable for readers outside the "bubble" of the team – for example senior management, or research respondents. Strategy level: the nestable levels of mapping make Smaply suitable for the strategic use of maps as a management tool, coordinating the activities of multiple teams across multiple projects which impact experiences (Journey Map Ops). Cons I wasn't fond of the pricing plans. The new version looks better. Reasons for choosing Smaply Full disclosure: I am friends and occasional colleagues with the Smaply team. (I also have good relationships with the makers of other mapping software.) Nonetheless, Smaply simply does the job best, and takes you further. For me it's the most professional option, a great strategic management tool – and is already useful at team level. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GS Gerry S. Director Design ### "The best Journey Mapping tool hands down" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 6, 2021 Fantastic. It's a brilliant company who get what I try to do with organisations. I see them as partners in many ways. Pros The standardized way of working. The guided approach to doing things. Cons Lack of tablet functionality but must of the work is desktop based anyway Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JH Jacob H. Customer Associate Farming ### "Great concept but poor execution" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 September 26, 2021 The concept is great however the product needs more flexibility. Pros The concept is great and the support documentation is useful Cons The limited flexibility with features makes it difficult to use for multiple purposes Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 6, 2021 Hi Jacob, thank you for your feedback. We're aware that there are some limitations concerning flexibility, we're working on that! If you're interested to join our usability group, please get in touch via mail@smaply.com. Chris H. Director Information Technology and Services ### "Smaply for Customer Experience" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 September 24, 2021 The development of an understanding of customer experiences today for a persona and the development of a vision that addresses the main pitfalls and aims for strong, consistent experiences Pros Simple to learn and use - very intuitive Extensive journey mapping coverage Collaboration Cons No persona templates so a lot of repetitive data entry required Collaboration can lock you out of models. Multiple parties cannot collaborate simultaneously Pricing is on the steep side Reasons for choosing Smaply The design genesis of More than Metrics and its \[SENSITIVE CONTENT\] standing in the design community Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 6, 2021 Hi Chris, we're glad you enjoyed working with Smaply! Thank you for your feedback on the pricing and collaboration. We just launched a new pricing and concerning the collaboration limitations, we're aware of that and improvements are on our roadmap. If you'd like to join our usability group, please get in touch via mail@smaply.com, we always appreciate feedback! ER Enrique R. Product Development and Member Experience Manager Banking ### "Solid product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 September 24, 2021 Overall great tool and it has been helpful for our Org. I wish it allowed for greater creativity but like I titled my review, Solid Product Pros Great product, easy way to display multiple journeys and channels at the same time. You can see a lot of data at once. Cons I wish it allowed for more creativity and flexibility. Feel it is ridged and if you can’t do it within the structure they present it is hard to do. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 6, 2021 Hi Enrique, it's great to hear that you enjoy working with Smaply. Thank you for your feedback. We're aware that there are some limitations concerning flexibility, we're working on that and will launch some improvements soon! MP Marco P. Owner, Founder & Head of Design Design ### "Smaply 3.0 awaited :)" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 September 24, 2021 At the end of the day Smaply is a very effective design tool that let's you share a vision of what I consider a "too much static" idea of what a user experience is. Thing is, ok, you've done your job, the user experience is well designed but it's all very "static"; what if I design 30 to 40 user journeys, how do I go looking for patterns? What if I design several Service Blueprints and I want to know how this or that company capability is involved? How do I search for data if what I get is just a beautiful drawing? Right now we design user journeys on Google Sheet in order to get a more "data" format the can be filtered and visualize with charts and stuff like that. Pros Very solid user-experience structure. Quite a bug free app. Cons UX: quite old fashioned, not so easy to interact with, it should be updated. Integrations: that should be improved, videos, prototypes, live data from analytics should all be rendered in the preview mode. Richer icons and image libraries. No data structure: the data user generates and input into the lanes should be reusable; they should be some sort of entries from a db (ie. Airtable) in order to let user structure more flexible outputs (ie. markdown); putting together a db data structure and the user journey/service blueprint views would let Smaply be quite the definitive tool. Add "User flow" (with branches) as a new way to design a more mobile app/website/digital application user experiences. Reasons for choosing Smaply We're using both products Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 4, 2021 Hi Marco, thanks for reviewing Smaply! We appreciate your honest feedback. Since you mentioned Smaply 3.0 in your review, we'd love to hear what you'd like to see there! As we're always keen on learning what would serve our users best, we'd like to invite you to our Usability Test Group. Would you be up for an interview with Zsofi, our head of research & customer success? If so, please drop us a line to mail@smaply.com. We'd be stoked to hear from you! MC Matt C. CEO Sporting Goods ### "Review" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 4/10 September 24, 2021 neutral Pros The software was easy to use and understand Cons The user interface was rather clunky and dated Reasons for choosing Smaply investor required Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 6, 2021 Thank you for your review, John! We're currently working on the interface and hope we'll have some improvements for you soon :) [View all Reviews](https://www.capterra.com/p/177161/Smaply/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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