Who Uses This Software?

Some of the world's largest publishers, brands, and agencies - as well as content marketers, SEO, PPC, Social Media and PR professionals - use BuzzSumo!


Average Ratings

100 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $79.00/month
  • Pricing Details
    Pro: $79 pm Plus: $139 pm Large: $239 pm Enterprise: $499+ pm
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • BuzzSumo
  • buzzsumo.com
  • Founded 2014
  • United Kingdom

About BuzzSumo

BuzzSumo analyzes billions of pieces of content to make comprehensive big data analytics accessible to all. Helping you to see what content matters for you or your clients, our software identifies true influencers and tracks your own relative influence with your audience. With packages designed to suit all sizes of use, BuzzSumo helps you to create real engagement with whoever you choose to communicate.


BuzzSumo Features

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling
  • Campaign Management
  • CRM
  • Faceted Search / Filtering
  • Influencer Discovery
  • Payment Tracking
  • ROI Tracking
  • Social Media Monitoring
  • Campaign Analytics
  • Competitor Monitoring
  • Customizable Reports
  • Engagement Tracking
  • Influencer Tracking
  • Lead Attribution
  • Multi-Channel Data Collection
  • Post Scheduling
  • Audience Segmentation
  • Competitive Analysis
  • Configurable Alerts
  • Customer Engagement
  • Dashboard
  • Impact Scoring
  • Influencer Tracking
  • Reputation Management
  • Sentiment Analysis
  • Trend Tracking

BuzzSumo Reviews Recently Reviewed!


Great for measuring backlinks and level of social sharing

Feb 25, 2019
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
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Pros: I find BuzzSumo to be the best solution out there to gauge how much an article has been shared across the web. It is generally more comprehensive than other applications we pay for. I use it in concert with CrowdTangle as well, and I find that it is better for finding Twitter shares. I like that the brand/keyword monitoring is very easy to set up and use. Support has always been responsive and good.

Cons: I think BuzzSumo does an interesting range of things it can be hard to use to their fullest capacity. I always felt that the "influencer" section wasn't fully finished, it's changed a few times since I was a customer. I found it to be useful to a degree (checking at a glance if a Twitter sharer was someone I had added to a VIP list, for example) but not much beyond that. Also - the alerts sometimes scrape up old content, which can be confusing. Especially if you have alerts sent to multiple people.

Overall: Generally good. Could certainly be improved, and be an even better product, but overall couldn't do without it.

BuzzSumo - Not Perfect But Easiest To Use!

Feb 22, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
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Pros: BuzzSumo is a very easy to learn and use tool. I was able to train teams on being self efficient with the tool very quickly.

There is a lot of information that you can from the tool if you pay enough for it. It is a great tool to get a better understanding of what is trending and also to see what competitors are up to with content.

Cons: The price is high for the data you receive. It was hard to justify the price at times. To unlock certain features that should be standard, you'd have to buy an upgrade subscription.

Overall: Overall I would recommend the tool. I haven't found a tool that does what BuzzSumo does better. For a social and content team it has been a valuable tool for our global team.

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Essential Content Research Tool

Sep 04, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: BuzzSumo is tailor-made for content reseach, competition analysis, backlinking and outreach research. It was instrumental in developing my long-term content strategy and adjusting it on the go.

BuzzSumo is relatively easy to use and you don't need to tackle with lots of toggles in order to get a semblance of a result. Saves a lot of time and provides you with a good protection from a content-related headache. All you need to do is insert the words of interests - look through the stats and check out what is up in the list.

Cons: It takes so time to get used to it and it can be really rough in some places. That might be a serious put off. Pricing also may scare some but it is totally worth it.

Overall: Developing good content means you need to do a lot of research and sometimes that can be a dubious process even if you have all the tools. Hopefuly, BuzzSumo is one of those tools that makes the process of content research much easier and much more insightful in just a couple of clicks.

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Amazing Content Research tool!

Sep 11, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
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Pros: BuzzSumo is definitely one of the best content research and analysis tools that I have used. I've used it for the mentioned reason and apart from that it also has useful features that let you scan backlinks and perform research related to your competition. As a digital marketer, tools like BuzzSumo are definitely great to have.

Not only is it simple but it packs a lot of power and functionalities. The time you spend using BuzzSumo will be the time that will get you the highest ROI when you are planning your campaign. All you need to do is enter the relevant keywords you are working with and there it is, all the stuff you need and with all the filters, toggles and other stuff, BuzzSumo proves to be a great tool overall.

Cons: BuzzSumo does have a bit of a learning curve but once you get used to it and learn how to use it correctly, you will be able to take full advantage of it. Also, I wish they work on the pricing and bring it down a notch to make things even sweeter.

Overall: Having BuzzSumo means having an advantage over your competitors since it makes a lot of tricky things easy to track and research about.

Incredibly Powerful Tools for keyword discovery, tracking competitors and who key influencers are

Dec 15, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
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Pros: Amazing insights into the most shared content on your topic or keyword. Social impact and going viral is a huge part of modern digital marketing and Buzzsumo proves industry best tools for discovering trending topics. You can also easily find out who the "Influencers" are for your keywords making the process much easier on who to establish networking relationships with that could turn into valuable "mentions" which brings up another great aspect of BuzSumo: Content Alerts, the software will scour the internet and alert you anytime your keyword is mentioned on a website, blog, social media, etc. If you are an Agency this is a no-brainer tool for your digital marketing toolbox.

Cons: A little bit pricey for small businesses and solo site entrepreneurs but great value for Agencies & larger businesses (Hows that for a mixed con ;-) ) One of the problems with having an in depth tool with a very complete feature set is that it can be a bit overwhelming when you are new to the buzzsumo service or keyword research in general. So in some respects having a very robust, in-depth research tool which is certainly a positive aspect can also be a bit of a con to first time users and those new to Keyword Research in General. I'd love to see a "Getting Started" interface with the most important features, then be able to toggle on all the features or an "Advanced View". In all fairness, they have a very good tutorial and help section.

Best content marketing tool on the market

Feb 26, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: BuzzSumo was the first tool of its kind I came across. It was almost magical to be able to explore a list of most effective pieces for specific audiences and sectors. The newer visualisation features are really easy to use. It's great for keeping on top of the most effective pieces on your own domain. The evergreen score is helpful for considering what works past an initial first burst on social. And they're constantly experimenting, so I've no doubt they'll continue to find clever ways to remain an essential resource for content marketers.

Cons: The current features give the best sense of content that performs well on social generally. LinkedIn has reduced access - greater insight into what works on that platform would be a big help.

Overall: Excellent. It took me a while to procure due to internal issues but the team was very helpful and patient, giving me access when needed. I feel very valued and listened to even though I'm on one of the lower paid tiers.

Extremely useful tool

Feb 22, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
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Pros: BuzzSumo's alert and media monitoring are excellent. It picks up a considerable amount of media that other services miss. The tool is also intuitive and easily adjusted to cater to changing client needs. The ability to assess the social impact of published media is also extremely useful.

Cons: In future iteration, I would like the ability to look at more historic data. Retroactive media monitoring can be a real pain point.

Overall: BuzzSumo has greatly helped with client reporting, and I frequently train employees on how to analyze the impact of a particular published item, and the first stop is BuzzsSumo.

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If you create content at all, use BuzzSumo

Apr 18, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: What it does. The ability to see exactly what type of content is popular for any search term is incredibly valuable and I don't know of any other program that is as valuable for someone looking for insights on what's going viral, popular, or just plain good, shareable content. It is so incredibly useful that it could be a much worse software and I'd still recommend it.

Cons: I wish more features were free. Most people, including myself can't justify the cost for how much we'd use it. I'm sure it's incredibly valuable for those that go with the higher tier plans, but I'd like slightly more free features, or maybe an inexpensive option with just a few more features so you can see just a few more statistics with a bit more granularity than the basic search. With that being said, it's still one of the most valuable tools out there for internet wide content insights.

Overall: It is incredibly valuable to creating ideas and seeing what's trending. It cuts a lot of guessing out and simplifies the content idea research part of content creation down immensely. BuzzSumo is one of the most useful tools out there and the only one of its kind.

Great Research Tool

Feb 22, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I love the level of insight you can get on topics and influencers and the ability to monitor your brand, etc. It's an extremely powerful tool that I use on a daily basis.

Cons: Its power is also it's greatest challenge. It can be difficult to understand how it all works and how to best use it. They have an extensive training library, which is very helpful, but you'll still need to be prepared to put in the time to learn how to use it effectively. I've been using it for months and still consider myself a novice.

Overall: Because I publish across a wide range of topics and on several properties that I do not control, this is one of the few ways for me to monitor the effectiveness of my writing and identify emerging trends that should guide my future writing efforts.

Great product!

Feb 22, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I love BuzzSumo's ease of use with finding influencers. Especially when you're trying to find individuals who are in very niche industries and in specific locations, the target within Buzzsumo is extremely helpful and easy to use. I have found so many niche influencers who have YouTube channels and large social presences thanks to Buzzsumo.

Cons: It's hard for me to think about a "least" :) but I do wish BuzzSumo made influencer searching clearer with multiple social media platforms, and also aggregated individuals email addresses. That would be extremely useful!

Overall: I'm making it easier for my clients by providing them with recommendations for influencers that are much simpler to find thanks to using this tool!

Must-have for content research & distribution

Feb 26, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I use BuzzSumo for researching content topics, analyzing the competition and identifying outreach and backlinking opportunities. It's an integral part of the content marketing process here at Grizzle, both for internal use as well as clients.

Cons: Awesome influencer tools, but would love for it to go more in-depth. An influencer map that identifies networks of thought leaders, and who "influences" them for example. There are other tools for this, but having more granular insight via BuzzSumo would be awesome.

It simply has to be in your toolbox.

May 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
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Pros: Buzzsumo is a brilliant tool that can save you a lot of time, marketing efforts, stress and hassle. It is not even a tool, it is a machine that can get your content strategy back on track and inspire you on a daily basis. I hit the content jackpot not once and not twice thanks to Buzzsumo. Identifying what content works wonders has never been easier, and I can't imagine my everyday work without Buzzsumo.

Cons: I am trying to think of any cons, but I struggle to find them. Pricing may be a bit offputting, but Buzzsumo is totally worth it. Also, if it only had a mobile app, then my life would be complete. ;)

Great for finding influencers and popular content

Mar 01, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 7.0/10 Not
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Pros: I like the influencer search feature the most. When looking for target influencers to add to media lists, searching on Instagram or Twitter alone is very difficult. BuzzSumo's search functionality allows you to narrow your search by city and specific words used in the influencers' bio.

Cons: It not longer counts social shares on LinkedIn. LinkedIn is one of the largest social platforms and a lot of informative articles are shared on this platform. It's odd to me that it counts social shares on all other platforms, but not LinkedIn. People actively have conversations on this platform and share content to validate their points.

Awesome Product

Feb 22, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
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Pros: Incredibly easy to use, especially for people new to or inexperienced with digital marketing.

Cons: They recently changed the order columns export to excel, which is kind of annoying.

Overall: Couldn't be happier. Recommend to colleagues all the time and have no instituted at several companies.

So good it's like cheating

Apr 06, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Value for Money

Comments: I've used BuzzSumo for almost a year as a way to find good content to post on social channels and also to find good ideas for articles to write. It's really so useful that it's like cheating when used to re-post articles on social. It tells you exactly what is trending today so you can be on point with your posts and get better engagement.

Pros: The app is super simple to use and fairly flexible. It's also priced decently for what you get.

Cons: The categories you choose from to see what's going on in a given industry sector are limited, so if they don't fit your niche then it may be hard to use that and it's one of the most useful features. There's a free form search but that's less useful for social posting, or more work anyway. The other thing is that I have a paid subscription and can't access some super useful features like what's trending in the past 8 hours vs. 24 hours because I don't have an "agency" level subscription. Usually apps provide collaboration features for that as opposed to de-featuring key components of the main app, but you can't have it all I guess.

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I'm obsessed with BuzzSumo!

Apr 08, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
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Pros: I write for a living (and do a little social media), and BuzzSumo is my go-to tool to see what's relevant and trending. It's amazing for finding high-traffic topics and makes it SO easy to generate new content. Plus, you can organize findings by a specific social media platform, seeing where each article performs best.

Cons: NONE! My experience has been nothing but positive. I only wish I'd discovered it sooner.

Overall: BuzzSumo is a must-have for anyone who works in content development or social media. I highly recommend it. It's easy to use and delivers invaluable information. It's one of my favorite tools.

Very helpful for finding influencers.

Dec 18, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: BuzzSumo is one of the many softwares I have tried which helped me a lot when it comes to finding influencers related to our niche. Its simple easy to use just enter a keyword and it will provide with a list of leads that matches the keyword. It even has a feature which allow you to search for the most shared online content.

Cons: Since the search feature is keyword based, sometimes the suggested site / content is totally not related to what I'm looking for.

Overall: Overall this software has helped us save time in finding influencers. Anyone who has worked in influencer marketing will understand how difficult it is to match with influencers close to their niche but BuzzSumo will help you focus on where to look and give you in-depth social details of the influencers and their content.

Curate article for blogging easy and free

Jan 14, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: It is very easy to use,very much beneficial for beginners in blogging who are not expert in content writing. You can easily curate content with which are social media famous from buzzsumo. Lot functionalities like social media stats, filters are also available.

Cons: With free account you can only get very limited no of articles to curate. You need pro membership to access all articles.

Overall: I loved buzzsumo as a beginner in blogging. I found Free high quality articles to curate and could use them to start my blogging.

Good Software, But Could Be Great

Mar 01, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The tool is a great aggregator of content, and I like how the software ranks each link based on popularity. I also enjoy seeing what's trending overall, and find it very useful to identify influencers in a certain topic area. The design of the site is also very intuitive, good looking and easy to use.

Cons: You have to be very specific about the keywords you type to find the content you're looking for. I also don't think it pulls in everything, since I've found other popular content through simple Google searches > News. Wish the platform didn't have to be so precise in finding content, and also wish it would recommend topics based on what I was searching.

Overall: Overall, BuzzSumo has helped a lot in my work as a digital editorial content creator, and I will continue to use it and hope it gets better and better. The addition of influencers was awesome, and I'm confident the team can continue to keep their product cutting-edge.

Excellent social and content research tool

Mar 01, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: I feel that the obvious benefits of a tool like BuzzSumo (finding relevant influencers and trending content) are well-known and well-documented. One perhaps overlooked feature though is the ability to automate uncovering unlinked brand mentions around the web. This has helped us secure some powerful links in the past. Overall, BuzzSumo does what it says it will, and does it well.

Cons: There aren't many cons with BuzzSumo that I can think of. There hasn't been a time where I needed to use it for something and couldn't get it done easily enough.

Overall: BuzzSumo helps us know what content is trending, find influencers, and uncover unlinked mentions. It can do much more than this, but these use cases alone are enough to make it worthwhile.

Great product for discovering what's trending in social

Mar 05, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I like the custom filters which I can set up for keywords and create RSS feeds out of it. They then go into our writer's RSS readers to ensure the most important stories are on the top.

Cons: Not much. I hope they improve their core purpose instead of trying to tackle every other problem.

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Amazing insights on social data

Mar 08, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: I compulsively check what's trending on social, but the real value comes in researching high value topics for content projects and influencers for networking and social outreach.

Cons: Some of the best features seem to require ever increasing price points. It's a fair ask, but sometimes frustrating

Overall: Exceptional customer support and a product that offers immense value to anyone working professionally in content marketing or social media marketing.

Great Analysis Tool

Feb 24, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 7.0/10 Not
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Pros: The tool itself allows for a quick insight into the performance of articles on social media - including Facebook which not many social listening tools can provide. It also allows you to deep dive into the drivers of Facebook engagement if published on a public page - super handy!

Cons: It's chinese and kanji Japanese detecting capabilities are sometimes not accurate unfortunately. You also can't filter by US accurately as it uses the (.us) filter domain - so manual filtering has to sometimes be done.

Overall: As previously mentioned - the Facebook capabilities is a major pro for this tool! All whilst keeping in GDPR guidelines :-)

Great for shareable content discovery

Feb 22, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: This really helps us understand what people engage with and what they are actually looking for to solve their problems. Also, this tool helps us monitor brand mentions and understand who is saying what about us.

Cons: You need to learn the nav as it sometimes feels you go round in circles

Overall: It helps us understand what content our customers need and who they associate with the information. Also, it is great for brand mentions into your inbox so these can be monitored.

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Buzzsumo is an awesome tool to find new content ideas and get to know the influencers

Jun 06, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: We are using buzzsumo to discover the most popular topics in our niche and start writing on them to get more traffic. Buzzsumo gives us the exact number like how many people have shared a content on social networks. Also, we can easily find influencers with the help of this tool and get connected with them. Using this tool we have made some good connections in the industry and increased our web traffic by writing high quality content

Cons: It does what it promise and we are using this tool for connecting with influencers and finding new content ideas and this tool does the same

Overall: This tool has helped us to come up with great content ideas and also connect with influencers in our industry.

Must have for researchers

Jan 11, 2019
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the fact that lets you explore any topic in a certain amount of time. It lets you check the most popular articles which include a chosen keyword, so it makes it easy for you to for example check the marketing trends in 2016. What's more you can use it as a news service, cause it can give you a daily sum up of most popular articles connected with some topic. We also use it to find interesting influencers and journalists to follow on Twitter.

Cons: Actually I don't see here any cons. Maybe the only thing I'd add is some better quality of Twitter influencers connected with some topics. Sometimes there're people with a lot of followers, who only retweet others not creating their own thoughts.

Super neat UI and features

Nov 21, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I loved it when I was working as a digital marketing analyst. The pro features are really worthy of trying. They have pretty nice graphs and most importantly, the quality of data collected is pretty authenticated. They offer 7-day free trial for the BuzzSumo pro now. It was 14 days if I am correct.

Cons: Again, I don't like the price for the pro feature. But if you are a business, it is totally affordable and it is one of the few app I would recommend to purchase.

Buzzsumo makes life easy

Jul 09, 2019
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Content curation is now a breeze. Being able to immediately view the most popular articles and content across the internet for an endless amount of keywords is invaluable.

Cons: I do wish they had more search results and options available for free members, but for many, the paid options are well worth the cost!

BuzzSumo keeps us smart

Feb 22, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I enjoy that this service integrates articles, blogs, social posts, infographs and more. The search functionality lets you then discover a multitude of insights that pertains to the topic you're seeking information on.

Cons: There are times when I want to search for topics and I'm limited to pre-established configurations, but the pros outweigh this sporadic con.

Overall: As a business that assists its clients by keeping a pulse on what's happening, BuzzSumo has been our best solution for aggregating information smartly.

Keep Adding New Features!!!

Jan 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I put out a ton of content and often getting inspiration can be tricky when it comes to niche websites. My experience with finding influencers and the best content for inspiration has often come from BuzzSumo. The tool doesn't require a heavy amount of training for even the least experienced marketer to get good using it. I'm constantly finding new uses for it and would love to find a better way to do outreach tying into BuzzSumo.

Cons: The pricing can be rough but you get a good deal for what you pay for. Sometimes I wish I could filter out news sites and focus strictly on content that evergreen.

Great tool

Feb 22, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I use BuzzSumo for content research. We've created some top-performing articles based on reviewing what other articles have a high volume of shares. This translates into SEO and real revenue for the company!

Cons: The navigation can be confusing at times, especially the sections I don't use.

Great for finding influencers

Apr 26, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: I love using BuzzSumo to find influencers that are great in my target market. You can use different hashtags and ways to find people who are posting about what your brand represents. This is a great way to find and communicate with new influencers and track a posts progress throughout its lifespan.

Cons: I don't like how the different tiered pricing works because you need to purchase the highest one to get the full benefits of this software

Great for Content Research and SEO

Dec 04, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great for research and SEO purposes, I really like it, its simple and easy to use, with a really straight forward interface.

Cons: Trial offers very limited capabilities, only for the trial I wouldn't get convinced until a friend show to me how it works

Capterra loader

It's a great tool for content marketing and SEO

Sep 17, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
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Pros: It have al kind of options to search for the most engaging content, than it directs you to the article itself, shows you backlinks.

Cons: Not usfull for all industries. IT and very tech savy fields can't really find useful answers there

Overall: Good. Even for some ideas and directions... It's free

Easy to Use and Access to Thorough Data

Mar 03, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Buzzsumo is really straightforward and easy to navigate and use. Also, as a content marketer, access to Buzzsumo's social data is really valuable for topic research and editorial planning.

Cons: I would love to have access to social data from even more platforms.

Indispensible for Content Marketing idea generation

Feb 22, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Makes identifying popular content a doddle.

Cons: Not as easy to hone in on content that is popular in terms of links rather than social engagement.

Overall: Were using Buzzsumo to identify content that has resonated with people in order to spot topics to create content around. It's an indispensible tool for this.

My go-to insights platform

Feb 22, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: A reliable and in-depth source of content creation insights that has never failed to come up short when I need them. Developers are clearly invested in improving existing features and implementing new ones.

Cons: The newly implemented Topic Explorer is a great addition, but could be refined. The return of LinkedIn insights would also be helpful.

Overall: I work with a team of shared service writers in the SaaS industry who come to me for topic insights in their content planning process. I use Buzzsumo, along with a number of other tools, to deliver reports on performance metrics, viability, and uniqueness of content ideas.

Capterra loader

The absolute best tool for content research

Mar 11, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I was always a fan of the Content Analyzer but the new Topic Explorer is awesome! It's great for content ideas based on what people are actually looking for online.

Cons: I don't use influencers much so I don't get to use this feature. Who knows? Maybe in the future.

Overall: I really enjoy using this tool. I have a big backlinking project coming that will be running until the end of the year. I can't wait to use Buzzsumo for this project.

Easy to use

Mar 01, 2019
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: - It is realy easy to use

- Very usefull overview of articles/content

- usefull diffrent filters and search

Cons: - missing reactions for Facebook (only likes, sahres, comments)

Great tool

Mar 05, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Really great and powerful tool that help anybody who wants to get a better marketing strategy on Internet

Cons: Some aspects are not perfect yet and need improvment.

It does what we need it to!

Feb 22, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Great for social tracking, determining potential new influencers in our space

Cons: Can be a little heavy, has a lot of features we dont use or need, which can make it not worth the effort sometimes.

This tool is great for listening across the web

Dec 05, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This tool is excellent to find out all important conversations around the web. Using this tool, I can discover important topics and conversations around the web and connect with the influencers. Moreover, this tool is not quite expensive.

Cons: This tool has nothing to hate. I really like this tool

Overall: This tool helps me to find what content is relevant related to my products and services. Moreover using this tool helps me to amplify my efforts to find influencers. Using this tool helped me to increase organic traffic for my website

Great for media companies to track trends

Feb 16, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
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Pros: As an editorial staff writer, Buzzsumo is an awesome tool for discovering what sort of content is trending in any given category while it's still relevant in the news cycle.

Cons: Buzzsumo can be a little hard to navigate and there's definitely a learning curve to using it effectively.

Great for researching content ideas, researching backlink reach out lists

Feb 22, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Lately, I've been really interested in the ability the software provides to look at who backlinks to a specific article. Great for identifying possible candidates for backlink reach out, if you have an article similar to the highly backlinked article. Also, the question analyzer tools are really cool.

Cons: I wish they could integrate with Linked for question analyzer. Not sure if that's their fault but would be cool!

Overall: Buzzsumo helps our backlink and content generation strategy.

Great tool for cotnent marketers

Mar 01, 2019
5/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: - the ability to see who's shared your content on Faceboook and Twitter

- you can see links you wouldn't have been aware of otherwise

- the influencers search feature is a handy tool for outreach

- you can see other pieces of content about a topic that have done well and use that to inform your own content plan

Cons: - sometimes backlinks take a while to be shown on BuzzSumo.

Overall: We are using it to aid our ideation for content campaigns and to inform our overall content strategy

Awesome tool if you have to generate new content on a regular basis

Feb 22, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: + good usability

+ good support

+ love the ability to filter

Cons: - i sometimes experience problems with the export

- would love to have a broader data base

Hard to Leverage the information we get from BuzzSumo

Mar 11, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: It works

I review links daily

I look at the shared content weekly

I need this tool in general.

PR uses it to an extent.

Cons: I don't know enough how to benefit from the information I get from BuzzSumo

The monitoring is redundant with other tools.

Overall: I don't use it frequently enough

BuzzSumo is a great tool

Feb 22, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: its easy to use and helps us keep a pulse on the industry and whats trending.

Cons: As with any platform you always wish you could pull more. This week I wanted to pull the top content for the year 2018 but couldn't do so. I'll just plan to wait until your report comes out.

Good but takes some learning

Aug 02, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: This is a super powerful app once you get to know all the features and secret tricks. After that though, the sky is the limit with this thing. They're always releasing cool new features too.

Pros: You can find killer content (although the content I get with PostPlanner performs better on social media). But the influencer search and features are the most powerful.

Cons: Just takes a while to get to know the best features.

Recommendations to other buyers: I know it seems a little pricey, but it's well worth the cost, IMO.

Their Purpose is Cloudy

Dec 06, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Originally, it was a good tool for us to get some data on social sharing for our content and help us identify any influencers. We originally got it to help us monitor our brand, but it proved difficult with the tool, hence the shift in its use.

Cons: Nowadays, the product is spotty in what it delivers and what its purpose is. It's monitoring tools for influencers, content, and social doesn't seem accurate from our standpoint. And there's no one helping us understand how to best use it (no support).

Vendor Response

by BuzzSumo on February 18, 2019

Hi Steven,

Sorry to hear that your experience with BuzzSumo didn't fulfil your needs.

Our team are always on standby to help assist you and we even offer 121 live support sessions where we can assist you to get the best out of the tool. Best thing to do is to contact us directly using the in-app chat and we can offer you the assistance to unlock the full potential of BuzzSumo.

If you do choose to come back please do make sure you drop us a note and we can see how best to help.

Thanks for your feedback and being a valued customer!