BuzzSumo

BuzzSumo


4.5 / 5
27 reviews

Who Uses This Software?

For publishers, brands, and agencies.


Average Ratings

27 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $79.00/month
  • Pricing Details
    Pro - $79 per mo, Plus - $139 per mo, Large - $239
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
  • Support
    Online

Vendor Details

  • BuzzSumo
  • buzzsumo.com
  • United Kingdom

About BuzzSumo

Content insights across all social networks, with competitor analysis and data reporting to empower content creators.


BuzzSumo Features

  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorization / Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management

BuzzSumo Reviews Recently Reviewed!


Capterra loader

Essential Content Research Tool

Sep 04, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: BuzzSumo is tailor-made for content reseach, competition analysis, backlinking and outreach research. It was instrumental in developing my long-term content strategy and adjusting it on the go.

BuzzSumo is relatively easy to use and you don't need to tackle with lots of toggles in order to get a semblance of a result. Saves a lot of time and provides you with a good protection from a content-related headache. All you need to do is insert the words of interests - look through the stats and check out what is up in the list.

Cons: It takes so time to get used to it and it can be really rough in some places. That might be a serious put off. Pricing also may scare some but it is totally worth it.

Overall: Developing good content means you need to do a lot of research and sometimes that can be a dubious process even if you have all the tools. Hopefuly, BuzzSumo is one of those tools that makes the process of content research much easier and much more insightful in just a couple of clicks.

Capterra loader

Amazing Content Research tool!

Sep 11, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
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Pros: BuzzSumo is definitely one of the best content research and analysis tools that I have used. I've used it for the mentioned reason and apart from that it also has useful features that let you scan backlinks and perform research related to your competition. As a digital marketer, tools like BuzzSumo are definitely great to have.

Not only is it simple but it packs a lot of power and functionalities. The time you spend using BuzzSumo will be the time that will get you the highest ROI when you are planning your campaign. All you need to do is enter the relevant keywords you are working with and there it is, all the stuff you need and with all the filters, toggles and other stuff, BuzzSumo proves to be a great tool overall.

Cons: BuzzSumo does have a bit of a learning curve but once you get used to it and learn how to use it correctly, you will be able to take full advantage of it. Also, I wish they work on the pricing and bring it down a notch to make things even sweeter.

Overall: Having BuzzSumo means having an advantage over your competitors since it makes a lot of tricky things easy to track and research about.

Must-have for content research & distribution

Feb 26, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I use BuzzSumo for researching content topics, analyzing the competition and identifying outreach and backlinking opportunities. It's an integral part of the content marketing process here at Grizzle, both for internal use as well as clients.

Cons: Awesome influencer tools, but would love for it to go more in-depth. An influencer map that identifies networks of thought leaders, and who "influences" them for example. There are other tools for this, but having more granular insight via BuzzSumo would be awesome.

It simply has to be in your toolbox.

May 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buzzsumo is a brilliant tool that can save you a lot of time, marketing efforts, stress and hassle. It is not even a tool, it is a machine that can get your content strategy back on track and inspire you on a daily basis. I hit the content jackpot not once and not twice thanks to Buzzsumo. Identifying what content works wonders has never been easier, and I can't imagine my everyday work without Buzzsumo.

Cons: I am trying to think of any cons, but I struggle to find them. Pricing may be a bit offputting, but Buzzsumo is totally worth it. Also, if it only had a mobile app, then my life would be complete. ;)

So good it's like cheating

Apr 06, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Value for Money

Comments: I've used BuzzSumo for almost a year as a way to find good content to post on social channels and also to find good ideas for articles to write. It's really so useful that it's like cheating when used to re-post articles on social. It tells you exactly what is trending today so you can be on point with your posts and get better engagement.

Pros: The app is super simple to use and fairly flexible. It's also priced decently for what you get.

Cons: The categories you choose from to see what's going on in a given industry sector are limited, so if they don't fit your niche then it may be hard to use that and it's one of the most useful features. There's a free form search but that's less useful for social posting, or more work anyway. The other thing is that I have a paid subscription and can't access some super useful features like what's trending in the past 8 hours vs. 24 hours because I don't have an "agency" level subscription. Usually apps provide collaboration features for that as opposed to de-featuring key components of the main app, but you can't have it all I guess.

Keep Adding New Features!!!

Jan 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I put out a ton of content and often getting inspiration can be tricky when it comes to niche websites. My experience with finding influencers and the best content for inspiration has often come from BuzzSumo. The tool doesn't require a heavy amount of training for even the least experienced marketer to get good using it. I'm constantly finding new uses for it and would love to find a better way to do outreach tying into BuzzSumo.

Cons: The pricing can be rough but you get a good deal for what you pay for. Sometimes I wish I could filter out news sites and focus strictly on content that evergreen.

Capterra loader

It's a great tool for content marketing and SEO

Sep 17, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
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Pros: It have al kind of options to search for the most engaging content, than it directs you to the article itself, shows you backlinks.

Cons: Not usfull for all industries. IT and very tech savy fields can't really find useful answers there

Overall: Good. Even for some ideas and directions... It's free

Good but takes some learning

Aug 02, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: This is a super powerful app once you get to know all the features and secret tricks. After that though, the sky is the limit with this thing. They're always releasing cool new features too.

Pros: You can find killer content (although the content I get with PostPlanner performs better on social media). But the influencer search and features are the most powerful.

Cons: Just takes a while to get to know the best features.

Recommendations to other buyers: I know it seems a little pricey, but it's well worth the cost, IMO.

Ride the trends!

Nov 13, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: One of the best tools to discover trends on the web based on topics or keywords. Really useful to identify influencers who share content in-line with ours. We really use this to come up with inspiration to create new content and campaigns.

Cons: There are a lot of features, which takes a lot of time to get familiar with them to the point you can really start to benefit from them.

Great intelligence tool

Apr 24, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It's a fantastic way to keep eyes on mentions of your brand and on your competitors. It also helps with content strategy and ideation in terms of relevancy of topics.

Cons: The filtering is a bit wonky. I may not have taken a deep enough dive into the topic filtering but I often get irrelevant articles in my searches.

One of the best tools for researching content

Sep 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the level of insights BuzzSumo provides. It significantly helps us with planning our social media and content strategy. Don't forget to follow their blog - it is an excellent source of marketing information.

Cons: I don't have any cons currently. I like the direction this company is heading from a feature perspective.

An adequate content research tool, but not my favorite

Oct 03, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It's great for identifying trending topics and giving yourself inspiration. As a blogger, this definitely helped me identify what was trending and write about relevant topics.

Cons: It's not as robust or as user-friendly as I'd like it to be and you have to get the paid version to really use it properly (in my opinion).

Not Other Tool Like It For Content Marketing Research

Jul 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This tool is the holy grail of content research. You can use it to do a search of viral content across of a number of social platforms so you can generate ideas for content you can create.

Cons: Although it's a valuable service although it's quite pricey and with the lowest option of them even you cannot access all of the features.

One of the ace-in-the-sleeve kind of marketing tools

Jun 25, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: We're using it to research Amazon content and writers. The interface and information are well thought. The Trending Now section can also be used for 'lateral' content writing.

Cons: The daily search limit they have for the free version. Just kidding, they're tools are great and are worth paying for.

Could be a good tool but limited searches...

Jan 19, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: I like the ability to see which articles currently rank organically from search terms, however for trial users the results are very limited (10 or something if I remember correctly).

Cons: We didn't use the product enough during our trial. That said, if they want people to consider upgrading to a higher-tiered plan, then tease out more of search results. Since that was the case when our team sampled the product, we didn't use it enough because we couldn't get a lot of data to make decisions.

Watching what works for my competitors!

Nov 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I love listening to what my competitors are doing and what customers are interacting with. I can check how we rank competitively on different search terms and content topics!

Cons: The tool itself is pretty incredible - but only if you know about content marketing, or SEM. It's pretty overpowered if you don't!

Dec 17, 2016
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Find hot content and influencers!

Nov 05, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: It's a great site to find thought leaders in different niches but also the most shared content. It's an extremely valuable content research tool.

Cons: Relative to other tools, it can be more expensive as an additional monthly cost. Occasionally glitchy.

Aug 10, 2018
4/5
Overall

Jul 30, 2015
4/5
Overall

4 / 5
Ease of Use

4 / 5
Customer Support

3 / 5
Value for Money

Trending tool is handy

Mar 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 4.0/10 Not
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Pros: Been using BuzzSumo for a year now to find good content to post on social media and also to find ideas for articles to write. I also like the trending today information so you can be on point with your posts and get better engagement on your postings.

Good tool for initial content ideas

Jun 19, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: - Viral content tracking - Identifying popular content - Link building research - Easy to identify influencers

Cons: - Pricey, cheaper tools available - Could be better with the topic suggestions - The UX is not very great

Helps you to find most shared content

Sep 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Helps in finding topics and articles with most engagement

Cons: Nothing so far, very helpful when planning content strategy

Dec 22, 2016
5/5
Overall

Dec 12, 2016
5/5
Overall

Dec 02, 2016
5/5
Overall

Jul 14, 2015
4/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

4 / 5
Value for Money