Who Uses This Software?

For publishers, brands, and agencies.


Average Ratings

18 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $79.00/month
  • Pricing Details
    Pro - $79 per mo, Plus - $139 per mo, Large - $239
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
  • Support
    Online

Vendor Details

  • BuzzSumo
  • buzzsumo.com
  • United Kingdom

About BuzzSumo

Content insights across all social networks, with competitor analysis and data reporting to empower content creators.


BuzzSumo Features

  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorization / Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management

BuzzSumo Reviews Recently Reviewed!


Must-have for content research & distribution

Feb 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I use BuzzSumo for researching content topics, analyzing the competition and identifying outreach and backlinking opportunities. It's an integral part of the content marketing process here at Grizzle, both for internal use as well as clients.

Cons: Awesome influencer tools, but would love for it to go more in-depth. An influencer map that identifies networks of thought leaders, and who "influences" them for example. There are other tools for this, but having more granular insight via BuzzSumo would be awesome.

It simply has to be in your toolbox.

May 23, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Buzzsumo is a brilliant tool that can save you a lot of time, marketing efforts, stress and hassle. It is not even a tool, it is a machine that can get your content strategy back on track and inspire you on a daily basis. I hit the content jackpot not once and not twice thanks to Buzzsumo. Identifying what content works wonders has never been easier, and I can't imagine my everyday work without Buzzsumo.

Cons: I am trying to think of any cons, but I struggle to find them. Pricing may be a bit offputting, but Buzzsumo is totally worth it. Also, if it only had a mobile app, then my life would be complete. ;)

So good it's like cheating

Apr 06, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Value for Money

Comments: I've used BuzzSumo for almost a year as a way to find good content to post on social channels and also to find good ideas for articles to write. It's really so useful that it's like cheating when used to re-post articles on social. It tells you exactly what is trending today so you can be on point with your posts and get better engagement.

Pros: The app is super simple to use and fairly flexible. It's also priced decently for what you get.

Cons: The categories you choose from to see what's going on in a given industry sector are limited, so if they don't fit your niche then it may be hard to use that and it's one of the most useful features. There's a free form search but that's less useful for social posting, or more work anyway. The other thing is that I have a paid subscription and can't access some super useful features like what's trending in the past 8 hours vs. 24 hours because I don't have an "agency" level subscription. Usually apps provide collaboration features for that as opposed to de-featuring key components of the main app, but you can't have it all I guess.

Keep Adding New Features!!!

Jan 23, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I put out a ton of content and often getting inspiration can be tricky when it comes to niche websites. My experience with finding influencers and the best content for inspiration has often come from BuzzSumo. The tool doesn't require a heavy amount of training for even the least experienced marketer to get good using it. I'm constantly finding new uses for it and would love to find a better way to do outreach tying into BuzzSumo.

Cons: The pricing can be rough but you get a good deal for what you pay for. Sometimes I wish I could filter out news sites and focus strictly on content that evergreen.

Good but takes some learning

Aug 02, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Comments: This is a super powerful app once you get to know all the features and secret tricks. After that though, the sky is the limit with this thing. They're always releasing cool new features too.

Pros: You can find killer content (although the content I get with PostPlanner performs better on social media). But the influencer search and features are the most powerful.

Cons: Just takes a while to get to know the best features.

Recommendations to other buyers: I know it seems a little pricey, but it's well worth the cost, IMO.

Great intelligence tool

Apr 24, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: It's a fantastic way to keep eyes on mentions of your brand and on your competitors. It also helps with content strategy and ideation in terms of relevancy of topics.

Cons: The filtering is a bit wonky. I may not have taken a deep enough dive into the topic filtering but I often get irrelevant articles in my searches.

Not Other Tool Like It For Content Marketing Research

Jul 12, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: This tool is the holy grail of content research. You can use it to do a search of viral content across of a number of social platforms so you can generate ideas for content you can create.

Cons: Although it's a valuable service although it's quite pricey and with the lowest option of them even you cannot access all of the features.

One of the ace-in-the-sleeve kind of marketing tools

Jun 25, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: We're using it to research Amazon content and writers. The interface and information are well thought. The Trending Now section can also be used for 'lateral' content writing.

Cons: The daily search limit they have for the free version. Just kidding, they're tools are great and are worth paying for.

Could be a good tool but limited searches...

Jan 19, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
Likely
Extremely
Likely

Pros: I like the ability to see which articles currently rank organically from search terms, however for trial users the results are very limited (10 or something if I remember correctly).

Cons: We didn't use the product enough during our trial. That said, if they want people to consider upgrading to a higher-tiered plan, then tease out more of search results. Since that was the case when our team sampled the product, we didn't use it enough because we couldn't get a lot of data to make decisions.

Dec 17, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Jul 30, 2015
4/5
Overall
4 / 5
Ease of Use
4 / 5
Customer Support
3 / 5
Value for Money

Trending tool is handy

Mar 15, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 4.0/10 Not
Likely
Extremely
Likely

Pros: Been using BuzzSumo for a year now to find good content to post on social media and also to find ideas for articles to write. I also like the trending today information so you can be on point with your posts and get better engagement on your postings.

Good tool for initial content ideas

Jun 19, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
Likely
Extremely
Likely

Pros: - Viral content tracking - Identifying popular content - Link building research - Easy to identify influencers

Cons: - Pricey, cheaper tools available - Could be better with the topic suggestions - The UX is not very great

Dec 12, 2016
5/5
Overall

Dec 22, 2016
5/5
Overall

Dec 02, 2016
5/5
Overall

Jul 14, 2015
4/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Aug 10, 2018
4/5
Overall