# BuzzSumo Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about BuzzSumo Software - reviews, pricing plans, popular comparisons to other Content Marketing products and more.

Source: https://www.capterra.com/p/177181/BuzzSumo

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# 

 BuzzSumo Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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How Capterra ensures transparency

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[Description](#description)[Use cases](#use-cases)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

BuzzSumo

## What is BuzzSumo?

Founded in 2013, BuzzSumo has been loved by marketers and their all-in-one content marketing tool worldwide ever since. BuzzSumo gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest, and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, it's all included in a BuzzSumo plan. With packages designed to suit all, BuzzSumo makes great content creation easy. A free 30-day trial is available.

## What is BuzzSumo used for?

[Content Marketing](https://www.capterra.com/content-marketing-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/)

Overall rating

Based on 146 user reviews

Reviews sentiment

Positive

93%

Neutral

6%

Negative

1%

Starting price

$199

Flat Rate, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

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## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Content Management

4.7 (10)

60.00% of 10 reviewers that rated this feature as important or highly important

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Reporting/Analytics

5.0 (8)

50.00% of 8 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Influencer Discovery

5.0 (7)

28.57% of 7 reviewers that rated this feature as important or highly important

Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks

Social Media Integration

4.7 (7)

28.57% of 7 reviewers that rated this feature as important or highly important

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Data Import/Export

4.7 (6)

50.00% of 6 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Influencer Tracking

5.0 (6)

33.33% of 6 reviewers that rated this feature as important or highly important

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

BuzzSumo 46 features

An @mention is a way to tag or notify a specific person about a message/post

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Application programming interface that allows for integration with other systems/databases

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Compare key metrics for the business against prominent players in the industry

Track and interpret campaign performance metrics

Organize and group data or items based on various criteria

Track the amount of clicks on individual products to measure campaign results

Evaluating strengths and weaknesses of companies with the same target audience

Track activity of your competitors

Manage, organize, and store contact information

Centralized repository to store content and assets

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Initiate interactions with customers by proactively starting conversations or providing informational content

Alter the layout and content of reports

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Creation and customization of dashboards

Import and export data to and from software applications

Graphical representation of data

Receive and/or send email notifications for urgent updates, requests, or other information

Tracks metrics that provide insight into how a user interacts with any interface or product

Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query

Find & retrieve relevant data or documents

Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups.

Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Monitor and collect information from social media based on specific keywords

Track and monitor a specific set of keywords

Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts.

Observe and track the demand, usage, progress or quality of a system, product, or user

Collect information from multiple sources

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Receive data and information in real time

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Monitor and manage customers' perceptions about a business, product, or service

Search and filter data across systems to locate required information by entering keywords or certain criteria

Create and manage advertising campaigns on social media networks

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Market event via social media tools

Review data from past periods to reveal recurring tendencies and predict future performance

Interact with data visualization elements, such as charts and graphs, to drill down into data

Get Advice

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Features

4.4 (139)

4.4

Based on 139 reviews

## Pricing

Value for money

4.1 (98)

Free Trial

[View pricing plan details](https://www.capterra.com/p/177181/BuzzSumo/pricing/)

Content Creation

$199.00

Flat Rate,Per Month

It includes:

-   1 User
-   2 Alerts
-   2 Years Historical Data
-   2 Custom Trending Feeds
-   Unlimited Searches
-   Content Analyzer
-   Backlink Analyzer
-   Content Ideas Generator
-   Brief Generator
-   Topic Explorer
-   Keyword Tool
-   Question Analyzer
-   Monitoring
-   Chrome Extension

PR & Comms

$299.00

Flat Rate,Per Month

It includes:

-   Everything in Basic
-   Journalist Database
-   Coverage Reports
-   Slack Integration
-   Unlimited Searches
-   5 Users
-   5 Alerts

Suite

$499.00

Flat Rate,Per Month

It includes:

-   Everything in PR & Comms
-   10 Users
-   10 Alerts
-   30 Custom Trending Feeds
-   5 Years Historical Data
-   Unlimited Searches
-   Advanced Chrome Extension
-   Article Uploads
-   YouTube Analyzer
-   RSS Feed
-   Twitter Influencers
-   Facebook Pages
-   TikTok Influencers
-   Facebook Page Analyzer
-   Unlimited Article Uploads

Enterprise

$999.00

Flat Rate,

It includes:

-   Everything in Suite
-   30 Users
-   50 Alerts
-   5 Years Historical Data
-   Early Access to New Features
-   Priority Customer Support

Value for money

4.1 (98)

4.1

Based on 98 reviews

## Integrations

[

Slack](https://www.capterra.com/p/135003/Slack/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (82)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (82)

4.4

Based on 82 reviews

## User reviews

Overall rating

4.5

Based on 146 reviews

Filter by rating

5(90)

4(46)

3(9)

2(1)

1(0)

Mentioned topic

Sorted by most recent

ME

Mbiuki E.

Procurement Officer

Transportation/Trucking/Railroad

### "BuzzSumo Has Brilliant Capabilities"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 6, 2024

Pros

BuzzSumo has effective features that makes it easy for us to market our brand. I like the capabilities of BuzzSumo.

Cons

BuzzSumo is so amazing. No issues about BuzzSumo.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TF

Tanveer F.

Human Resource Manager

Education Management

### "An Excellent Content Marketing Software"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 25, 2024

Pros

I like the efficiency and reliability of BuzzSumo. BuzzSumo makes content marketing smooth.

Cons

I have zero reasons to dislike BuzzSumo. BuzzSumo is superb.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CB

Claudia B.

Procurement Officer

Hospital & Health Care

### "BuzzSumo Is a Great Social Media Marketing Solution"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 21, 2024

Pros

This social media marketing solution has been easy to use. I like the reliability of BuzzSumo.

Cons

I like the efficiency of BuzzSumo. No dislikes for BuzzSumo.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CM

Carla M.

IT Manager

Hospital & Health Care

### "BuzzSumo: A Great Tool for Content Marketing"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 21, 2024

Pros

For proper content marketing, BuzzSumo has been so appropriate to use. BuzzSumo is highly reliable.

Cons

I like the efficiency of BuzzSumo. BuzzSumo has zero flaws.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JV

Jackson V.

IT Manager

Health, Wellness and Fitness

### "BuzzSumo Is an Essential Marketing Solution"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 17, 2024

Pros

BuzzSumo is a reliable content marketing solution. I like the effective features of BuzzSumo.

Cons

I do not dislike the features of BuzzSumo. BuzzSumo is amazing.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JC

Jose C.

Data Analyst

Marketing and Advertising

### "BuzzSumo"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

September 11, 2023

I mostly use them to monitor different brands and how media talk about them, if there's a crisis or a viral news that impacts business.Also, to keep up with the latest news about fashion, tv, sports and other topics of interest.

Pros

BuzzSumo is a great tool for grouping all the news available on sites, blogs and Youtube into different categories.

Cons

Sometimes it gets too repetitive with the same news showed through different portals. It should have a way to group them under the same title using AI features.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

LM

Luis M.

Editorial Manager

Marketing and Advertising

### "Best dataset to feed your content strategy"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

September 3, 2023

Pros

The tool is easy to use and delivers what it promises. They have the most complete dataset to feed your online content marketing strategy.

Cons

The subscription prices are very high, making it a hard choice for smaller businesses.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AV

Alejandro V.

Psicólogo

Marketing and Advertising

### "Una herramienta muy interesante para encontrar ideas de contenido"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

5/10

February 23, 2023

En general bastante buena. Me ha servido para sacar muchas ideas pero ya no la utilizo por el precio.

Pros

Las distintas pestañas que te dan ideas de cotenido y trending topics.

Cons

El precio. Me parece muy caro para lo que ofrece. Hay alternativas gratuitas para sacar temas en tendencia.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BE

Blessy E.

Head- Marketing and senior Facilitator

Professional Training & Coaching

### "Content management support "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

6/10

January 11, 2023

Pros

It helps in identifying relevant content for our blogs

Cons

Not sure of the many other tools in buzzsumo.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KP

Kuldeep P.

Self Employed

Writing and Editing

### "Best Tool To Find Engaging Content Ideas"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

December 28, 2022

I familiar with BuzzSumo through Youtube while I was a super novice in blog post creation.It made the initial process of researching easy by showing best performing content on social media.

Pros

BuzzSumo gives me an idea of which type of content is liked most on social media within specific topic.Before writing any blog post, I mostly go to the BuzzSumo to take an inspiration for content creation.

Cons

Works good for broad topics, but lacking in narrow/specific keywords.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/177181/BuzzSumo/reviews/)

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)