# BuzzSumo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is BuzzSumo the right Content Marketing solution for you? Explore 146 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177181/BuzzSumo/reviews --- BuzzSumo 4.5 (146) [View alternatives](https://www.capterra.com/p/177181/BuzzSumo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of BuzzSumo Ease of use 4.4 Customer Service 4.4 ## Pros and Cons in Reviews Salim K CEOInformation Technology and Services, 2 - 10 employeesUsed the software for: 1-2 years. “With its powerful keyword discovery, tracking competitor activity, and measurement tools, you can quickly grow your brand and reach new heights“ September 15, 2022 LM Luis M Editorial ManagerMarketing and Advertising, Self-employedUsed the software for: 6-12 months. “The subscription prices are very high, making it a hard choice for smaller businesses.“ September 3, 2023 KV Katya V DeveloperComputer Software, 51 - 200 employeesUsed the software for: 1-2 years. “This software helps you narrow down on the content with the best engagement and outreach opportunities, so you can avoid a lot of trial and error (which saves time and money in the short and long run!).“ November 17, 2022 AA Ade A Online Digital MarketerInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “The pricing is the only negative aspect so far.“ January 10, 2022 BT Brice un T Strategic marketing officerBanking, 201 - 500 employeesUsed the software for: 6-12 months. “For contant marketing it is one of the best the customer support is friendly and welcoming and there is an interesting feature that allows me to scan backlinks and perform searches related to my competitors “ November 22, 2022 Amanda S Digital Marketing StrategistMarketing and Advertising, Self-employedUsed the software for: 6-12 months. “The price is more than I really would prefer to pay.“ January 9, 2022 CM Carla M IT ManagerHospital & Health Care, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “For proper content marketing, BuzzSumo has been so appropriate to use.“ April 21, 2024 MN Mélissa N Digital Marketing ExecutiveComputer Software, 11 - 50 employeesUsed the software for: More than 2 years. “Maybe too many email alerts but that can probably be configured.“ July 20, 2020 ## Showing most helpful reviews Showing 1-25 of 146 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Amanda S. Digital Marketing Strategist Marketing and Advertising Used the software for: 6-12 months ### "Must have Marketing software! " January 9, 2022 5.0 I'm extremely pleased with BuzzSumo. It's a must have in my marketing toolbox! Pros Keyword research and content research are my main uses of the product. Cons The price is more than I really would prefer to pay. Review Source VR Verified Reviewer Senior Manager - Marketing & Communications Electrical/Electronic Manufacturing Used the software for: 2+ years ### "One-In-All Content Marketing Tool to improve ROI" March 14, 2022 5.0 Good experience Pros We use BuzzSumo to improve our organic & paid marketing campaign results. It helps us across the following: 1. Understand what content works the best to get more engagement, likes, shares, comments and increase the number of followers. 2. Identify Influencers who have a high engagement rate & good fan following for our business domain. 3. Be quick in responding back to our followers when they comment about us or ask questions on social platforms. 4. Improve content success and team enthusiasm through best analytics, reports, and numbers. 5. Ensure a higher ROI on our SEO campaigns 6. Know the trend, search terms, phrases and develop content around that to reach our target audience. Cons It's an expensive tool and needs a lot of effort to get the desired results. Ahrefs has more features than BuzzSumo. Alternatives considered [Mention](https://www.capterra.com/p/149705/Mention/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing BuzzSumo BuzzSumo was more effective for our business as it provided an end-to-end solution and I had used it in my earlier organization as well. Review Source Gerald H. Digital Manager Marketing and Advertising Used the software for: 1-2 years ### "Useful but needs more improvement" March 10, 2020 3.0 Overall, the usage experience has been positive but would need more justification for me to invest long term in this tool Pros Depending on the topic and task at hand, Buzzsumo can be a rather useful tool to get you some great content ideas. Used it a couple of times to get ideas of headlines and content ideas Cons I feel that the cheapest option should be way cheaper than $99, considering this tier is really quite basic. Review Source KV Katya V. Developer Computer Software Used the software for: 1-2 years ### "Social Media Research and Marketing Insights" November 17, 2022 5.0 Monitoring brand mentions, identifying trends, and competitor analysis are some of the great benefits from Buzzsumo. Pros This software helps you narrow down on the content with the best engagement and outreach opportunities, so you can avoid a lot of trial and error (which saves time and money in the short and long run!). Cons It's a bit pricey and sometimes the mentions you get are from low quality websites that I'm not sure are legit. Navigation seemed a bit dated, or maybe just very bare-bones. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) We read reviews that Buzzsumo had more detailed analytics. Review Source Younes B. Full Time Translator Publishing Used the software for: 6-12 months ### "a gold mine for content creator" September 24, 2020 4.0 I really enjoy using BuzzSumo since it is like a swiss knife for the content strategy planning, SEO and Marketing in general. Pros I like the Content Analyzer feature because it is accurate most of time and support a lot of languages. Cons Topic Explorer feature can use a more improvement. Switched from [Alexa](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/) the accuracy of results especially for backlinks audit. Review Source VR Verified Reviewer Marketing director Food & Beverages Used the software for: 1-2 years ### "It is a good research app." December 12, 2022 5.0 a very fluid experience, with very convincing options, the order that has been given to my work and the priorities has been superior to the comments of other similar applications that colleagues have told me about or that I have tried in the past. I will surely continue to use it in the future. Pros It is a very good research application, I can enter from different devices anywhere and generate the results of the competition on a daily basis, without a doubt it is a very accurate application when it comes to giving a report or a suggestion about a certain service, urls, mapping etc Cons It has too many applications and tools that it is very easy to get lost within that sea of ​​resources, it is not that this is all bad, in fact those of the marketing department need many options to carry out the comparative research but this could be better tidy. Review Source ME Mbiuki E. Procurement Officer Transportation/Trucking/Railroad Used the software for: 1-2 years ### "BuzzSumo Has Brilliant Capabilities" May 6, 2024 5.0 Pros BuzzSumo has effective features that makes it easy for us to market our brand. I like the capabilities of BuzzSumo. Cons BuzzSumo is so amazing. No issues about BuzzSumo. Review Source NS Nirav S. Manager Automotive Used the software for: 1-2 years ### "Discover influencers from any platform" November 28, 2022 4.0 We have used BuzzSumo to get content ideas. After writing the content, content distribution plays an important role. BuzzSumo gives you a database of the industry's best influencers to increase the traction of your content. Pros Buzzsume is one such platform that allows you to quantify content quality and success. Based on your keywords to target, you can find the best-performing content on the internet. The tool also helps you discover influencers from multiple platforms like - Instagram, LinkedIn, etc. Cons An integration with upcoming platforms like Snapchat and TikTok will make this tool unbeatable in the industry. Review Source CB Claudia B. Procurement Officer Hospital & Health Care Used the software for: 1-2 years ### "BuzzSumo Is a Great Social Media Marketing Solution" April 21, 2024 5.0 Pros This social media marketing solution has been easy to use. I like the reliability of BuzzSumo. Cons I like the efficiency of BuzzSumo. No dislikes for BuzzSumo. Review Source AD Ajay D. VP - Brand Marketing Banking Used the software for: 1-2 years ### "Why should Marketers use BuzzSumo" August 31, 2021 5.0 Easy to use and a must have if you are churning large scale content to drive traffic to your website or social channels. Pros Influencer Marketing plays a key armour in todays digital marketing. Creating content that is trending and viral remains a daunting task. BuzzSumo plays a critical role in filling that gap. It can throw thousands of key words related to your category, trending topics and relevant subjects to create content instantly and get better outcome for your content. Cons Since this is a unique tool could not find much of gaps to my disliking. Reason for choosing BuzzSumo Cost was decent and product was unique in its offering Review Source CM Carla M. IT Manager Hospital & Health Care Used the software for: 1-2 years ### "BuzzSumo: A Great Tool for Content Marketing" April 21, 2024 5.0 Pros For proper content marketing, BuzzSumo has been so appropriate to use. BuzzSumo is highly reliable. Cons I like the efficiency of BuzzSumo. BuzzSumo has zero flaws. Review Source JV Jackson V. IT Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "BuzzSumo Is an Essential Marketing Solution" April 17, 2024 5.0 Pros BuzzSumo is a reliable content marketing solution. I like the effective features of BuzzSumo. Cons I do not dislike the features of BuzzSumo. BuzzSumo is amazing. Review Source AM Alina M. PPC Specialist Marketing and Advertising Used the software for: 2+ years ### "Great Marketing Tool" January 30, 2020 5.0 BuzzSumo is one of the most well-thought marketing products I worked with. It is great for keeping up with industry trends in general and utilize it on multiple smaller uses cases. Pros It is a highly versatile software. It feels like a Swiss Army Knife. I use it mostly to find backlinks to the site and to find questions people ask about keywords. BuzzSumo is really to keep up to date on certain topics. The alerts are a great feature. Very easy to customize and offer greats insights into customer behavior. Cons The value is undisputed but the price of 99$ per month is very high. I think they are just focusing on big companies. As a small company, you have to make sure you make the most out of it if you buy it. Review Source AD Amy D. Manager, Media Relations Public Relations and Communications Used the software for: 2+ years ### "Extremely useful tool" February 22, 2019 5.0 BuzzSumo has greatly helped with client reporting, and I frequently train employees on how to analyze the impact of a particular published item, and the first stop is BuzzsSumo. Pros BuzzSumo's alert and media monitoring are excellent. It picks up a considerable amount of media that other services miss. The tool is also intuitive and easily adjusted to cater to changing client needs. The ability to assess the social impact of published media is also extremely useful. Cons In future iteration, I would like the ability to look at more historic data. Retroactive media monitoring can be a real pain point. Review Source JJ Jason J. Marketing and Advertising Used the software for: I used a free trial ### "Incredibly Powerful Tools for keyword discovery, tracking competitors and who key influencers are" December 15, 2018 4.0 Pros Amazing insights into the most shared content on your topic or keyword. Social impact and going viral is a huge part of modern digital marketing and Buzzsumo proves industry best tools for discovering trending topics. You can also easily find out who the "Influencers" are for your keywords making the process much easier on who to establish networking relationships with that could turn into valuable "mentions" which brings up another great aspect of BuzSumo: Content Alerts, the software will scour the internet and alert you anytime your keyword is mentioned on a website, blog, social media, etc. If you are an Agency this is a no-brainer tool for your digital marketing toolbox. Cons A little bit pricey for small businesses and solo site entrepreneurs but great value for Agencies & larger businesses (Hows that for a mixed con ;-) ) One of the problems with having an in depth tool with a very complete feature set is that it can be a bit overwhelming when you are new to the buzzsumo service or keyword research in general. So in some respects having a very robust, in-depth research tool which is certainly a positive aspect can also be a bit of a con to first time users and those new to Keyword Research in General. I'd love to see a "Getting Started" interface with the most important features, then be able to toggle on all the features or an "Advanced View". In all fairness, they have a very good tutorial and help section. Review Source KO Kinga O. Community Manager Information Technology and Services Used the software for: 6-12 months ### "It simply has to be in your toolbox." May 23, 2018 5.0 Pros Buzzsumo is a brilliant tool that can save you a lot of time, marketing efforts, stress and hassle. It is not even a tool, it is a machine that can get your content strategy back on track and inspire you on a daily basis. I hit the content jackpot not once and not twice thanks to Buzzsumo. Identifying what content works wonders has never been easier, and I can't imagine my everyday work without Buzzsumo. Cons I am trying to think of any cons, but I struggle to find them. Pricing may be a bit offputting, but Buzzsumo is totally worth it. Also, if it only had a mobile app, then my life would be complete. ;) Review Source CA Charles A. Industry Analyst, Author and Speaker Information Technology and Services Used the software for: 6-12 months ### "Great Research Tool" February 22, 2019 5.0 Because I publish across a wide range of topics and on several properties that I do not control, this is one of the few ways for me to monitor the effectiveness of my writing and identify emerging trends that should guide my future writing efforts. Pros I love the level of insight you can get on topics and influencers and the ability to monitor your brand, etc. It's an extremely powerful tool that I use on a daily basis. Cons Its power is also it's greatest challenge. It can be difficult to understand how it all works and how to best use it. They have an extensive training library, which is very helpful, but you'll still need to be prepared to put in the time to learn how to use it effectively. I've been using it for months and still consider myself a novice. Review Source VR Verified Reviewer CTO Computer Software Used the software for: 1-2 years ### "Great product for discovering what's trending in social" March 5, 2019 5.0 Pros I like the custom filters which I can set up for keywords and create RSS feeds out of it. They then go into our writer's RSS readers to ensure the most important stories are on the top. Cons Not much. I hope they improve their core purpose instead of trying to tackle every other problem. Review Source CC Chris C. Marketing Executive Financial Services Used the software for: 1-2 years ### "Powerful content insights tool" June 9, 2020 5.0 BuzzSumo is my first port of call for laying the foundations of a content strategy. The breadth of features available help paint a picture of what our audiences want, what our competitors are publishing, as well as influencers we can source to help promote our content. Pros Extremely powerful tool for gathering insights on publication volumes and social engagement of content. The team recently launched a keyword tool which, by my accounts, is the only tool available to map content publication vs search popularity. Cons Insight into social engagement is limited to Facebook, Twitter and Reddit. Insights into LinkedIn engagement would be particularly helpful from a B2B perspective. Review Source AS Adam S. Consultant Management Consulting Used the software for: 2+ years ### "Awesome Product" February 22, 2019 5.0 Couldn't be happier. Recommend to colleagues all the time and have no instituted at several companies. Pros Incredibly easy to use, especially for people new to or inexperienced with digital marketing. Cons They recently changed the order columns export to excel, which is kind of annoying. Review Source VR Verified Reviewer Community Leader Computer Software Used the software for: 2+ years ### "Must have for researchers" January 11, 2019 4.0 Pros I like the fact that lets you explore any topic in a certain amount of time. It lets you check the most popular articles which include a chosen keyword, so it makes it easy for you to for example check the marketing trends in 2016. What's more you can use it as a news service, cause it can give you a daily sum up of most popular articles connected with some topic. We also use it to find interesting influencers and journalists to follow on Twitter. Cons Actually I don't see here any cons. Maybe the only thing I'd add is some better quality of Twitter influencers connected with some topics. Sometimes there're people with a lot of followers, who only retweet others not creating their own thoughts. Review Source MN Mélissa N. Digital Marketing Executive Computer Software Used the software for: 2+ years ### "Useful tool for marketers" July 20, 2020 5.0 Great tool, very useful. Intuitive and easy-to-use. Pros I really like the tool, especially the "questions" part. It's really useful for your influencer's strategy and for your backlinks strategy as well. Cons Maybe too many email alerts but that can probably be configured. Other than that, I love the tool and use it all the time. Review Source RIC Rodrigo Iván C. Director General Used the software for: 6-12 months ### "Great for Content Research and SEO" December 4, 2018 5.0 Pros Great for research and SEO purposes, I really like it, its simple and easy to use, with a really straight forward interface. Cons Trial offers very limited capabilities, only for the trial I wouldn't get convinced until a friend show to me how it works Review Source CW Charlotte W. Media Analyst Market Research Used the software for: 1-2 years ### "Great Analysis Tool" February 24, 2019 4.0 As previously mentioned - the Facebook capabilities is a major pro for this tool! All whilst keeping in GDPR guidelines :-) Pros The tool itself allows for a quick insight into the performance of articles on social media - including Facebook which not many social listening tools can provide. It also allows you to deep dive into the drivers of Facebook engagement if published on a public page - super handy! Cons It’s chinese and kanji Japanese detecting capabilities are sometimes not accurate unfortunately. You also can’t filter by US accurately as it uses the (.us) filter domain - so manual filtering has to sometimes be done. Review Source LM Luis M. Editorial Manager Marketing and Advertising Used the software for: 6-12 months ### "Best dataset to feed your content strategy" September 3, 2023 5.0 Pros The tool is easy to use and delivers what it promises. They have the most complete dataset to feed your online content marketing strategy. Cons The subscription prices are very high, making it a hard choice for smaller businesses. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.