# Page 5 | BuzzSumo Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 5 - Is BuzzSumo the right Content Marketing solution for you? Explore 146 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/177181/BuzzSumo/reviews

---

BuzzSumo

4.5 (146)

[View alternatives](https://www.capterra.com/p/177181/BuzzSumo/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Page 5 - Reviews of BuzzSumo

## Showing most helpful reviews

Showing 101-125 of 146 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

DB

Daniel B.  
Lead-Gen Specialist  
Media Production  
Used the software for: 2+ years

### "An adequate content research tool, but not my favorite"

October 3, 2018

3.0

Pros

It's great for identifying trending topics and giving yourself inspiration. As a blogger, this definitely helped me identify what was trending and write about relevant topics.

Cons

It's not as robust or as user-friendly as I'd like it to be and you have to get the paid version to really use it properly (in my opinion).

Review Source

BV

Ben V.  
Senior Expert Digital Media  
Electrical/Electronic Manufacturing  
Used the software for: 2+ years

### "Awesome tool if you have to generate new content on a regular basis"

February 22, 2019

5.0

Pros

\+ good usability + good support + love the ability to filter

Cons

\- i sometimes experience problems with the export - would love to have a broader data base

Review Source

RS

Rahul S.  
Social Media Manager  
Information Technology and Services  
Used the software for: Less than 6 months

### "Buzzsumo is great tool to discover new content ideas and connect with influencers"

May 22, 2019

5.0

This tool has solved the biggest problem for our organization as earlier we used to find it very difficult to find right topics and develop content around it. But using this tool we have seen improvements in the traffic and our post reach

Pros

I am using this tool for finding popular content topics for our website intellectyx. Since my niche is bit complicated so I had a hard time finding blog topics but using Buzzsumo I can discover great blog topics. Moreover, this tool helps me to get connected with the influencer's and also whenever I receive any brand mentions

Cons

The tool is fantastic Nothing is coming in my mind as of now that I least like about this tool.

Review Source

CB

Chris B.  
B2B Content Manager  
Financial Services  
Used the software for: 1-2 years

### "Easy to use platform that generates decent results."

March 1, 2019

4.0

Pros

The ease of identifying popular content and influencers.

Cons

Can be difficult to create more narrow searches.

Review Source

BE

Blessy E.  
Head- Marketing and senior Facilitator  
Professional Training & Coaching  
Used the software for: I used a free trial

### "Content management support "

January 11, 2023

5.0

Pros

It helps in identifying relevant content for our blogs

Cons

Not sure of the many other tools in buzzsumo.

Review Source

VR

Verified Reviewer  
Producer  
Marketing and Advertising  
Used the software for: 6-12 months

### "BuzzSumo : A great tool"

July 23, 2019

4.0

Pros

BuzzSumo helps you a lot with finding subject that has a lot of interaction on social media for example.

Cons

The free version is really limited. Is is only limited to english and the monthly limit is restrictive too.

Review Source

DL

Daniela L.  
Online Marketing Manager  
Information Technology and Services  
Used the software for: 6-12 months

### "Great Tool for Digital Marketers"

February 24, 2019

4.0

Pros

This platform is a great all in one software when it comes to understanding the digital presence of your target audience. The questions monitoring feature is amazing.

Cons

The filtering options could use some work, but overall not bad

Review Source

AK

Alex K.  
Assistant Media Planner  
Marketing and Advertising  
Used the software for: 1-2 years

### "BuzzSumo is a great tool"

February 22, 2019

5.0

Pros

its easy to use and helps us keep a pulse on the industry and whats trending.

Cons

As with any platform you always wish you could pull more. This week I wanted to pull the top content for the year 2018 but couldn't do so. I'll just plan to wait until your report comes out.

Review Source

DD

Daniel D.  
Head Of Marketing  
Marketing and Advertising  
Used the software for: 6-12 months

### "Fantastic market research tool"

May 23, 2019

5.0

We use Buzzsumo for market research We look at content trends in our industry, as well as content results for particular keywords or topics This allows us to see what content performs well socially (Not just ranking) From this we can gather content ideas and data, to help us improve our own content

Pros

Simple to use Market leaders and use the tool themselves- so great content and product Accurate information provided Can help give content ideas and track trends

Cons

Zero complaints! We only use it a few times a month so perhaps a change of payment plan based on usage requests but that's it! (And that's struggling to find an issue tbh)

Review Source

MB

Matt B.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Buzz Sumo is awesome"

July 29, 2020

5.0

Pros

This is a great bucket to find relevant content that gets shared. Before I create any piece of content I do research on this site to find out what has been working for other companies.

Cons

The price tag is a bit too much for what I use if for.

Review Source

Katie G.  
Marketing Manager  
Computer Software  
Used the software for: Less than 6 months

### "Competitor Analysis the easy way"

May 26, 2020

5.0

Pros

Find Influencers Find shared content Keyword research tool

Cons

The software is pricey so should be used often otherwise expensive

Review Source

KJ

Kate J.  
Growth Manager  
Computer Software  
Used the software for: 6-12 months

### "Must have for any content marketer"

January 15, 2019

5.0

Pros

This is a tool that you simply need to have if you are doing any content marketing. It's a key portion of the keyword and content research due-diligence everyone should be doing. You'll get key insights into who is sharing what, and how much it's being shared. Leverage the techniques of the pro's, find what is doing well and make something even better!

Cons

The jump in price to get access to a few features can be pretty limiting for some budgets, but the entry-level plan will still make you a rockstar.

Review Source

MS

Mike S.  
Media Strategist  
  
Used the software for: 1-2 years

### "Not Other Tool Like It For Content Marketing Research"

July 12, 2018

5.0

Pros

This tool is the holy grail of content research. You can use it to do a search of viral content across of a number of social platforms so you can generate ideas for content you can create.

Cons

Although it's a valuable service although it's quite pricey and with the lowest option of them even you cannot access all of the features.

Review Source

VR

Verified Reviewer  
Director of Paid Media  
Marketing and Advertising  
Used the software for: I used a free trial

### "Solid content research tool, but not an everyday tool"

August 9, 2019

4.0

Pros

Love that they have a free 5 searches per day.

Cons

Lowest pricing tier is quite expensive unless you are a content marketer.

Review Source

BW

Brandon W.  
Head of Content Marketing  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Could be a good tool but limited searches..."

January 19, 2018

4.0

Pros

I like the ability to see which articles currently rank organically from search terms, however for trial users the results are very limited (10 or something if I remember correctly).

Cons

We didn't use the product enough during our trial. That said, if they want people to consider upgrading to a higher-tiered plan, then tease out more of search results. Since that was the case when our team sampled the product, we didn't use it enough because we couldn't get a lot of data to make decisions.

Review Source

oA

ouassat A.  
Senior consultant  
Internet  
Used the software for: 1-2 years

### "An underestimated tool"

February 22, 2019

5.0

Pros

the possibility to identify the most trending contents the possibility to identifiy shares

Cons

Facebook integration and sharers non covered

Review Source

DT

Daniela T.  
Senior Marketing Manager  
Internet  
Used the software for: 1-2 years

### "A must-have tool for content marketers"

February 22, 2019

5.0

Pros

I'm using Buzzsumo for over one year now. It helps me a lot with content, competitor and backlink research. I especially love their mention and link alerts.

Cons

I'm quite disappointed with the new topic explorer feature. It never suggests anything relevant and the filters don't really work.

Review Source

JC

Jack C.  
Senior Marketing Content Writer  
Information Services  
Used the software for: Less than 6 months

### "Neat and Easy to Use!"

February 22, 2019

4.0

BuzzSumo keeps me abreast of how the world is perceiving my company, letting me know what efforts are working and where I can change course and giving me material to share out.

Pros

I get an easy-to-read daily digest of mentions of my company. Simple!

Cons

Sometimes the mentions I get are from weird or low-value publications/sites.

Review Source

CC

Christie C.  
Event Organizer  
Entertainment  
Used the software for: Less than 6 months

### "Excellent Content Marketing Tool"

April 30, 2020

4.0

Very good. I think it’s a valuable tool for anyone struggling to determine what content to share.

Pros

BuzzSumo is a robust tool that allows you to provide the content that your audience wants to see and analyze how your content performs. It makes it easy to stay up to date on what kinds of content is performing well and adjust accordingly.

Cons

Can be a little too expensive but this is certainly not a significant drawback considering the value it provides.

Review Source

BH

Brittney H.  
Digital Strategy  
Marketing and Advertising  
Used the software for: I used a free trial

### "Great for tracking content trends"

September 17, 2019

4.0

The free trial version of BuzzSumo has bee a great experience allowing us to navigate all the features before we decide if it is the right tool for us.

Pros

We use BuzzSumo for competitor research to analyze differences in messaging and content each month. We have found BuzzSumo's results to be very accurate and useful in our research.

Cons

We haven't had run into issues and problems with BuzzSumo since we started using it about a month ago.

Review Source

VR

Verified Reviewer  
Manager, Demand Generation and Marketing Operations  
Information Technology and Services  
Used the software for: Less than 6 months

### "Content + Industry Research"

November 23, 2018

5.0

Pros

Buzzsumo is a great addition to our marketing stack as it enables us to understand the key players (both human and domain) within varying industries. Particularly useful as our product is horizontal - we're mandated to master new verticals quickly and Buzz is a great enabler.

Cons

No issues thus far - we're relatively new with the service - I don't foresee any issues as the product is quite intuitive.

Review Source

CF

Carter F.  
Marketing Account Manager  
Marketing and Advertising  
Used the software for: I used a free trial

### "Great for Building a Robust SEO Strategy"

August 11, 2019

5.0

Pros

BuzzSumo allows you to track and compare keywords to help you make smarter content decisions to build your rank on Google and other search engines. This tool is very helpful for making smarter SEO (search engine optimization) decisions to help improve your search rank.

Cons

Because this tool is primarily for SEO, it is difficult to justify the expense when your primary need isn't search rankings.

Review Source

DB

Dean B.  
Director - Digital Development  
Pharmaceuticals  
Used the software for: I used a free trial

### "null"

July 30, 2015

4.0

Review Source

Kent Y.  
  
  
Used the software for: Less than 6 months

### "null"

December 12, 2016

5.0

Review Source

Joelle A.  
Marketing Manager - Americas  
Biotechnology  
Used the software for: Less than 6 months

### "null"

December 22, 2016

5.0

Review Source

Similar Products

Featured