Who Uses This Software?

For website owners, marketing agencies and professionals who are focused on scaling up the internet businesses.


Average Ratings

15 Reviews

  • 5 / 5
    Overall

  • 5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $19.00/month
  • Pricing Details
    Based on quantity of keywords, backlinks, crawled pages and features
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Nightwatch
  • nightwatch.io
  • Founded 2014
  • Slovenia

About Nightwatch

Nightwatch is an advanced SEO tool with extensive functionality. Besides rank tracking, backlink monitoring and reporting, it offers advanced segmentation, filtering abilities, graphs and visualizations, Google Analytics and Search Console integration, automatic keyword and competitor discovery, site change notifications, customizable reports, notes, advanced data visualizations and much more. It's perfect as an all-in-one SEO performance solution, especially for the websites aimed at scaling.


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Nightwatch Features

  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management

Nightwatch Reviews Recently Reviewed!


My Most Favorite Everyday Tool - Nightwatch

Aug 21, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Ohhhh! There are so many things I like about Nightwatch.

First most important thing is the automated report to be sent out to my clients. This has been the most valuable feature to my business. Report can be customised based on the package my client has signed up. It is so easy to customise and setup an automated report. The white labelling is the huge plus to the report. I can customise the email to be sent out with the report. Each client get a personalised email with their ranking report.

Next, let talk about the rankings. Because I am doing local SEO and Nightwatch has been able to track the local keywords precisely. Did I mention about google map listing? Oh Yes! Nightwatch is so capable in tracking Google snack pack. Daily ranking update has been another reason why I liked Nightwatch so much. With daily ranking update I am able to go back to the history to see the rankings on specific date. Of course, they are so many rank tracking tools today but no one has come even closer to Nightwatch. You get what you paid for.

Cons: Nothing I can about dislike this software as it is an amazing rank tracker software. I love it because I use it everyday.

Overall: Nightwatch makes me look like a professional when talking to clients. It has contributed so much to business. Love it and thanks to team behind Nightwatch. They have done a great job and I never and ever had an issue with them. The software never glitched so I don't have to worry about the downtime of the software.

Nightwatch

Aug 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The graphical design of Nightwatch is amazing. It's easy to read and understand because of the excellent UX/UI design. I don't see anything else on the net that comes even close, and the ones that do come close they look like Candyland. Nightwatch looks like the future went back in time and gave the designers a sneak peak at what design will become.

The amount of information sent to me from the Nightwatch team in my emails and their blog posts has changed the way I do some of my SEO.

The reports that Nightwatch churn out is amazing, easy to read, and you can slap your logo on them and send them straight to the clients. No need to mess around. It's all there. It's amazing how professional these reports look like.

I'm not a super big SEO superhero, but Nightwatch makes me look like one.

Cons: There isn't really a lot to complain about. I want more reports and custom reports, but those features are coming.

Overall: I was searching for a good rank tracker and failed to find something that was really worth the price. That's until I found Nightwatch, and it has changed my life and my workflow. I cannot work a day professionally without Nightwatch and it's amazing cache of features.

Nightwatch is an amazing piece of software and the flexibility to see different type of stats at the same time gives me an excellent picture of what my seo campaigns are doing. Seeing backlinks grow is great for my team and perfect for my client. Watching how my client is doing against the same niche is helpful for planning.

Capterra loader

Top All-in-One Ranking Software Platform

Sep 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: With over 15 years of experience in SEO and web marketing, I've bought into every ranking software platform in the market. I can tell you with high confidence that Nightwatch is by far the most accurate in terms of their keyword ranking over desktop and mobile plus they have other very helpful features such as pulling in valuable data from Moz, Ahrefs, and Majestic that is super friendly that saves me a ton of money on from buying those other platforms which are expensive.

I purchased their Pro account and with it you can also white-label your reports to make them look professional and branded to your business. Additionally, Nightwatch allows me to spy on local competitor websites which is helpful information. Nightwatch.io is a must-have purchase for any digital marketing agency looking for an all-in-one solution for their clients and also to help grow their business. I've been with Nightwatch for over 3 years now and it's one of the best business decisions I've made.

Cons: Even though they already pull in valuable data from other platforms such as Ahrefs, Moz, and Majestic I'd like to see additional tools and features from those places.

Overall: The accuracy of keywords in the SERPs over desktop and mobile is amazing!

Capterra loader

Nightwatch - Deep Keyword and Link Tracking Tool

Sep 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
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Pros: The tool is very simple and easy to use. It tracks keywords that I select accurately and displays SERPs in the tool. It allows me to track competitors and stay ahead of them in Google search, as well as create visuals and graphs to display my results to my seniors for reporting. The URL and link tracking built in to the tool is also helpful in identifying what sites are linking to mine, and whether the quality of the URL is worth reaching out for more links.

Cons: The only negative thing I could say about the tool is the pricing. Not that it isn't a great value at all pricing options, but it would be a nice nod to continued and valued customers to provide incentives to continue using the tool, such as retainment pricing or extras.

Overall: Overall, the tool is perfect for my needs, and I would recommend it to anyone who is in need of a keyword tracking tool.

Capterra loader

As a online marketing agency we cant live without Nightwatch!

Oct 01, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: a lot of updates, much more then only ranktracking, very easy to use.

Cons: I miss the overall overview. We do a lot of work for clients and sometimes you just want to group some domains in one report. The dashboard now works, but is not very easy to use yet. Im sure they will fix this in a future update.

Would also love to see seo audits implemented (like woorank or semrush), but i believe they already building this (awesome!)

Overall: As a online marketing agency we cant live without Nightwatch! It helps us keep a track of the rankings of our client but provide much more like competition insight and some advanced seo data. Alsp on love with the new added integration of analytics and Search console. Keep up the good work guys!

Capterra loader

I'm using Nightwatch from the start on, and I'm having an excellent experience ever since.

Aug 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: What I like the most about Nightwatch is the visual representation of rankings, especially overall average position and evolution for specific keywords. In a split second, I can see how well we perform for a certain time period. It is a user-friendly, yet powerful tool that does the job!!

Cons: So far so good. I just hope that it won't become too big, with gazillion features, where UX could suffer.

But I understand that the target audience of NightWatch are SEO marketing experts who appreciate features beyond simple rank-tracking.

Capterra loader

Great Rank Tracking Functionality and More

Aug 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
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Pros: The best thing about Nightwatch is that it delivers on rank tracking but also provides many other additional features.

Cons: There was one time Nightwatch showed some inaccurate data in the number of Indexed pages. That was caused by Google according to support and it only happened once.

Capterra loader

Best bang for your buck!

Oct 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I have used and tested many different rank trackers over the years, from hosted to self hosted. I always had complaints with what I was using until I discovered Nightwatch. The setup is a breeze and everything "just works". The ability to view certain metrics such as Majestic TF/CF, backlinks, and analytics all from within Nightwatch is a huge time saver for us.

Cons: Nothing so far. If I had to pick something I would say I would like to monitor more backlinks without upgrading to the next plan up.

Overall: It has been excellent. The customer service is on par and always responsive. Service is high quality. What more can you ask for?

Great Product

Aug 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The ability to track and monitor our search engine optimization efforts through the Nightwatch platform has been a game changer for our company. Managing the amounts of clients we have and the plethora of data necessary to do the best work possible for them has never been simpler with the URL dashboard. This service has enabled us to not only better serve our customers but has allowed us to deepen their trust and understanding of the work that we do through report automation. I would highly recommend this SEO performance tracker to anyone digitally growth-oriented.

Cons: The only con would be that I find it hard to believe that the search volume for some keywords is zero

Capterra loader

Best rank tracking tool I've used

Sep 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Before discovering Nightwatch we had to use multiple tools to track all the website SEO metrics. With Nightwatch we track everything we need. It's the all-in-one solution we've been looking for.

Cons: There is no mobile app to check your stats on the go.

Overall: Nightwatch allows us to track all the necessary SEO KPIs: Traffic, rankings, backlinks, competition, search visibility, ... etc

Great reporting, great functionality, easy to use, competitively priced

Aug 31, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
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Pros: I like the fact that there is almost always someone online to help answer any questions.

Cons: The fact that I had to upgrade because of getting to many backlinks for me to continue, i had to upgrade. This should be unlimited backlinks, they will grow by the thousands monthly, I will have to upgrade again soon just to continue to count backlinks. Also would like this to cost less. If you charge less you will have more clients for what is otherwise a great product. listen to what your reviews say :)

Overall: I need to monitor backlinks more closely and check that the people I am paying to do them are actually doing what I paid them to do.

Very simple yet powerful SEO tool

Nov 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I really enjoy using Nightwatch as it is a simple yet powerful SEO tool.

Unlike other SEO tools, Nightwatch has a very clean and organized user interface and it is very easy to adjust it to your needs. Needless to say that the pricing is very competitive compared to other tools on the market.

Cons: I do not have any cons... Everything works as expected

Time Saving, In-Depth Software

Oct 16, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: I like the depth at which I'm able to segment keywords - mobile/desktop, above/below a certain search volume, location, position in image carousel etc. This subsequently creates really targeted reports for us.

Cons: Just from a design perspective the menu drop down could be wider. As far as keyword tracking goes it does everything we ask for and more.

Best for Local Search Listings

Sep 11, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: This software is accurate with rankings in small non-metropolitan areas.

Cons: Not much, I can fault, would be good if the UX was a little more swift.

Overall: I work primarily in non-metropolitan areas with low search volume. I tried Moz, SEM Rush & Ahrefs and just could not get the accuracy of rankings like what Nightwatch provides. Solid tool.

Great overview tool

Oct 22, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: That you get seo metrics from several of the top online tools in one place, paying only one subscription.

For us there is no need for all the detailed information from all of the tools online such as ahrefs, majestic or moz. The basic metrics from those combined with a great keyword tracking tool is exactly what we need = Nightwatch.

Cons: Some metrics seem to only be trackable a couple of months back in time. But that could be just me not knowing how to check since I am a new user...

Overall: As mentioned, for us it's a great tool to get a nice overview of our seo stats. Also, the support is world class!