ConvertFlow

Pros: The flexibility it provides when it comes to creating a pop-up (CTA) is nothing short of amazing. There are 20+ layouts to choose from, it's possible to save user profiles, can switch between light/dark themes, full screen or not, etc.

Their chat support is very responsive, never had to wait more than a minute to get a problem solved.

Cons: The user interface is a bit clunky and can get unresponsive at times. They're pushing out "Convertflow 2.0" as I'm writing this, but I'm yet to test it myself. I would assume they fixed the said clunkiness though.

Overall: We're primarily using Convertflow to promote webinars and seasonal offers (e.g. Black Friday), and integrate it with our CRM platform, which in turn allows us to accurately nurture the captured leads.

Pros: I love that you can A/B test easily and see the results quickly from it. This service has helped us more easilycommunicate discounts and new features to our customers. Easy to implement on website once built.

Cons: "Drag and drop" for building campaigns is not as easy as it sounds. Frequently would have to publish a Campaign not exactly how I wanted it because the font wouldn't change correctly, or some other technological issue. When I contacted customer service, it look about 8 mins to get an answer on chat and did not get a resolution.

Overall: Having ConvertFlow has helped our business overall, and I am glad we are using it! It is frustrating at times in the process of building a campaign, but overall we are better off with it than without it.