--- title: "GroundTruth Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about GroundTruth Software - reviews, pricing plans, popular comparisons to other Customer Data Platform products and more." source_url: "https://www.capterra.com/p/177731/Groundtruth/" page_type: "product" language: "en" --- # GroundTruth Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) GroundTruth ## What is GroundTruth? GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts. With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more. Learn more at groundtruth.com. ## What is GroundTruth used for? [Demand Side Platform (DSP)](https://www.capterra.com/demand-side-platform-software/)[Location Intelligence](https://www.capterra.com/location-intelligence-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/) Top alternative Featured Overall rating Based on 22 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for GroundTruth?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.groundtruth.com&name=GroundTruth) ## GroundTruth Overview Updated August 2026 AI summary GroundTruth is a cloud-based platform for businesses of all sizes seeking to manage location-based marketing and advertising campaigns. It supports audience targeting, campaign management, multi-channel marketing, and real-time analytics, with additional features such as API access, alerts, and behavioral analytics. The platform is suitable for teams focused on campaign performance and demand-side platform needs. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### GroundTruth 4.6 (22) VS. [4.5 (49)](https://www.capterra.com/p/93247/Ad-Butler/reviews/) Starting Price Contact vendor Starting Price $179 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (22) Ease Of Use 4.2 (0) Value For Money 4.7 (18) Value For Money 4.6 (0) Customer Service 4.9 (19) Customer Service 4.6 (0) ## GroundTruth alternatives [Agility](https://www.capterra.com/p/10019742/Agility/) [0.0](https://www.capterra.com/p/10019742/Agility/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 0% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10019742/Agility/) Highest Rated [Genius Monkey](https://www.capterra.com/p/233827/Genius-Monkey/) [5.0 (12)](https://www.capterra.com/p/233827/Genius-Monkey/reviews/) Starting price $5000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/233827/Genius-Monkey/) [Simpli.fi](https://www.capterra.com/p/210758/Simpli-fi/) [5.0 (1)](https://www.capterra.com/p/210758/Simpli-fi/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210758/Simpli-fi/) [Foursquare Audience](https://www.capterra.com/p/10015198/Foursquare-Audience/) [0.0](https://www.capterra.com/p/10015198/Foursquare-Audience/#reviews) Starting price $1.50 Per User, Per Month Pricing Options Free Trial Free Version User Rating 0% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10015198/Foursquare-Audience/) [View all alternatives](https://www.capterra.com/p/177731/Groundtruth/alternatives/) ## FAQs about GroundTruth Overview ### Which roles and teams benefit most from GroundTruth? GroundTruth is most used by digital marketing teams, advertising analysts, and account leaders who need location-based campaign execution, audience targeting, and performance reporting. Operations managers and agency directors use it to streamline media buying and client delivery, while owners and executives rely on it to monitor campaign effectiveness and business growth. Answer based on 22 reviews Overview ### What company size and industries is GroundTruth built for? GroundTruth serves small businesses in marketing and advertising first, with 77% of reviewers from small companies and 68% from that industry. It also supports brands, agencies, publishers, channel partners, non-profits, enterprises at 18%, and midsize firms at 5%, often for demand-side platform (DSP) use cases. Answer based on 22 reviews Features and Usability ### What are the key features of GroundTruth? GroundTruth offers audience targeting, geofencing, and geotargeting for location-based campaigns, plus campaign management and display ad management. It also includes real-time analytics, reporting and statistics, ROI tracking, conversion tracking, attribution modeling, and visitor tracking, along with API access, alerts and notifications, and single sign-on. Integrations ### Which third-party tools and platforms does GroundTruth integrate with? GroundTruth integrates with 9 third-party tools, including analytics and reporting platforms such as Datorama, Domo, Google Data Studio, NinjaCat, and TapClicks, plus commerce and payment tools like Clover, Revel Systems, Shopify POS, and Stripe. Getting Started and Support ### What training and onboarding options does GroundTruth offer? GroundTruth provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, videos offer visual walkthroughs, and documentation gives written reference material for setup and ongoing use. Answer based on 1 reviews Getting Started and Support ### What customer support options does GroundTruth offer? GroundTruth provides email/help desk support, a knowledge base, and chat. Users describe the support team as helpful, attentive, and quick to resolve questions or concerns, with one reviewer calling the customer support fantastic and another noting helpful service when issues arise. Answer based on 3 reviews ## Features AI summary Based on 550 Customer Data Platform reviews Capterra data shows that buyers of Customer Data Platform software rank the following features as their top priorities: - **Customer Database** (**61%** of reviewers rated this feature as critical) - **Campaign Analytics** (**60%**) - **Contact Database** (**50%**) GroundTruth includes **Campaign Analytics**. However, it does not offer **Customer Database** or **Contact Database**. Its **Campaign Analytics** capabilities help businesses track campaign performance, measure results across marketing efforts, and make more informed decisions based on performance data, helping teams improve targeting and evaluate what is driving outcomes. Campaign Analytics 4.7 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Audience Targeting 4.5 (10) 80.00% of 10 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Campaign Management 4.7 (9) 77.78% of 9 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Multi-Channel Marketing 4.4 (8) 75.00% of 8 reviewers that rated this feature as important or highly important Coordinate marketing efforts across channels (email, landing pages, social media, etc.) ROI Tracking 4.6 (8) 87.50% of 8 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Bidding Strategies 4.5 (6) 83.33% of 6 reviewers that rated this feature as important or highly important Acquire advertising inventory or impressions that are used to place ads on various channels GroundTruth 20 features ### All Features - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavioral Analytics: Track and analyse user behavior within a system or network - Bidding Strategies: Acquire advertising inventory or impressions that are used to place ads on various channels - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Display Ad Management: Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. - For Advertising Agencies: Used by Advertising Agencies - Geofencing: Virtual perimeter for a real-world geographic area - Geotargeting: Geographic location of visitors determines behavior of the software - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Location: Manage and support multiple locations - Real-Time Analytics: Analyze and gain insights into data in real-time - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Single Sign On: Allow users to access multiple services after entering their login credentials once --- Get Advice We can help you find the software with the features you need. Features 4.5 (22) 4.5 Based on 22 reviews ## Pricing Value for money 4.7 (18) ### Starting price Free trial not available Value for money 4.7 (18) 4.7 Based on 18 reviews ## Integrations [ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Clover](https://www.capterra.com/p/226864/Clover/)[ Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[ Domo](https://www.capterra.com/p/119119/Domo/)[ Revel Systems](https://www.capterra.com/p/135040/Revel-iPad-POS/)[ Shopify POS](https://www.capterra.com/p/205337/Shopify-POS/)[ TapClicks](https://www.capterra.com/p/145227/TapClicks/)[ NinjaCat](https://www.capterra.com/p/132630/NinjaCat/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (19) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (19) 4.9 Based on 19 reviews ## User reviews Overall rating 4.6 Based on 22 reviews Filter by rating 5(13) 4(9) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent EM Emily M. Owner Marketing and Advertising ### "Highly Recommend GroundTruth!!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 27, 2025 Wonderful! Nothing but a positive experience! Pros GroundTruth is a great platform for geofencing! It is easy and straight forward to use and has been a very powerful tool for my clients to increase their reach, traffic and sales. The entire GroundTruth team is very attentive, helpful and very quick to resolve any questions or concerns. We are not even a very big client of theirs, but with the exceptional customer service we have received, you would think we were a multi-million dollar company. I cannot recommend GroundTruth enough! Cons I do wish they had a structured training guide and/or self lead videos to watch to become a master in geofencing. Instead of having just one off videos here and there to learn about certain topics. It would be a nice business credential to be able to say we had completed a master GroundTruth training course making us certified, like Google and Facebook offer. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CD Chris D. Vice President Entertainment ### "Overall great software that really helps target" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 October 21, 2024 Pros Cutting edge technology that allows everyone from a one-person shop to a major company to use it. Cons Some of the limitations with targeting are not disclosed as soon as they should be. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AS Aaron S. Digital Advertising Analyst Telecommunications ### "GroundTruth Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 31, 2024 Overall GroundTruth is a great and easy to use platform for digital advertising with fairly comprehensive coverage using different strategies. Pros Easy to use and clean UI. Setting up campaigns is simple and straightforward. Cons Sometimes I find it difficult to find the right audiences, especially for B2B campaigns. It would be good to know what domains are winning bids like other DSPs. CPM for display at $3.5 is high compared to other DSPs which allow lower bids. Audiences are very limited in Canada making some CA campaigns hard to scale. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. DF Dennis F. Operations Manager Marketing and Advertising ### "Ground Truth Review -- Great support and great metrics. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 29, 2024 I've worked with GT for over 4 years, and they have always been super helpful. Our clients love their performance, and overall, it's a great company. Pros I like that their system is easy to use, and user-friendly, the performance is great, and overall they are very helpful. Cons CPM is a little higher than what we are used to. But overall the performance is good. Reasons for choosing GroundTruth because of their performance results -- they have always out performed our other vendors. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. JC Jordan C. Managing Director Of Accounts Gambling & Casinos ### "Great platform and a great team" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 20, 2024 Pros Groundtruth is an excellent platform. The campaign customization is easy to understand and execute, customer support is fantastic, and the reporting is thorough. Cons None come to mind right now. Any issues I have had were quickly addressed once I made someone aware of them. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. TM Tina M. Digital Team Lead Marketing and Advertising ### "Groundtruth is a great programmatic & CTV option" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 20, 2024 Our team of \[sensitive content hidden\] are great. Responsive, knowledgable, helpful. Pros The Groundtruth team is the best management team. Cons Information on what programmatic channels are used are not on the platform. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. RD Ryan D. Associate Director Marketing and Advertising ### "Location based targeting at it's finest!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 17, 2024 10/10 - can't say enough about performance and quality of support from the team. Pros I love the reps we work with. They are knowledgeable and able to give us the best recommendations at all times. GT's ability to accurately drive foot traffic and measure it top notch. We have seen incredible increases in foot traffic since we began working with GT and every year we find that we are putting more and more of our budget into their platform. There is no minimums required and they find a way to perform at the highest level even with small budgets Cons Only thing I don't like is that we are not able to have deep insight into their audience sources. Reasons for choosing GroundTruth We honestly don't have any products similar to GT that we consider when media planning for a campaign the requires driving foot traffic and location-based audiences Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. LO Laura O. Digital Operations Manager Marketing and Advertising ### "GT Review 2024" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 May 16, 2024 Overall, GT is a good platform with great customer service Pros The DSP is easy to navigate and use, visit tracking is useful to our clients and is a major draw. Campaign set up is straightforward and customer service is helpful when issues do arise. Cons The site is often laggy and slow; the creative system could be improved - we have been asking for bulk creative capabilities more advanced than what the creative repository offers (select ads and apply the same click through URL, pause/remove/resume multiple ads at once, etc). When we do have to update creative, it often freezes or takes a while to complete. The recent removal of many audience targeting categories has been a little tough for us, but being able to have old categories manually added is very helpful. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. SC Steve C. Owner Marketing and Advertising ### "Nittany Digial" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 15, 2024 The service has been outstanding, and \[sensitive content hidden\] have been fantastic to work with. I can't say enough great things about these two. They have been extremely helpful. Pros Ease of use. The most recent platform changes are great. Cons I am not able to see the App and URL sites on which the ads have been placed. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. SZ Sara Z. Marketing Coordinator Marketing and Advertising ### "Groundtruth Review 2024" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 15, 2024 Pros I like the ease of use in the reporting dashboard, as well as the ability to add bulk locations and uploads Cons I think the creative upload library could be easier to use and not have to upload zip files. I like the drag and drop method in Google Ads, for example Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. 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