# GroundTruth Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is GroundTruth the right Customer Data Platform solution for you? Explore 22 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177731/Groundtruth/reviews --- GroundTruth 4.6 (22) [View alternatives](https://www.capterra.com/p/177731/Groundtruth/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of GroundTruth Ease of use 4.5 Customer Service 4.9 ## Pros and Cons in Reviews RD Ryan D Associate DirectorMarketing and Advertising, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “We have seen incredible increases in foot traffic since we began working with GT and every year we find that we are putting more and more of our budget into their platform.“ May 17, 2024 JC Jordan C Managing Director Of AccountsGambling & Casinos, 2 - 10 employeesUsed the software for: More than 2 years. “The campaign customization is easy to understand and execute, customer support is fantastic, and the reporting is thorough.“ May 20, 2024 ## Showing most helpful reviews Showing 1-22 of 22 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Mallory H. Senior Digital Buyer Marketing and Advertising Used the software for: 2+ years ### "Amazing product for digital advertising" March 6, 2020 5.0 GroundTruth is a great product and platform for digital advertising. There are a variety of uses for this exchange, and it helps us stay above the curve in digital products. There a ton of great features used to set us aside from our competitors. Pros There are a large variety of features that make GroundTruth stand out from the rest. We are able to use many types of targeting, such as Behavioral Categories, Demographics, Geo-Fencing and Retargeting, etc. Our clients love being able to track visits to their locations and Geo-fence their competitors. Cons Some features that could be updated are the creative design. It would be helpful to do bulk changes and uploads, rather than needing to individually make changes. However, we have expressed our concerns to the team and they are very open to working on these changes for us. Review Source EM Emily M. Owner Marketing and Advertising Used the software for: 6-12 months ### "Highly Recommend GroundTruth!!" March 27, 2025 5.0 Wonderful! Nothing but a positive experience! Pros GroundTruth is a great platform for geofencing! It is easy and straight forward to use and has been a very powerful tool for my clients to increase their reach, traffic and sales. The entire GroundTruth team is very attentive, helpful and very quick to resolve any questions or concerns. We are not even a very big client of theirs, but with the exceptional customer service we have received, you would think we were a multi-million dollar company. I cannot recommend GroundTruth enough! Cons I do wish they had a structured training guide and/or self lead videos to watch to become a master in geofencing. Instead of having just one off videos here and there to learn about certain topics. It would be a nice business credential to be able to say we had completed a master GroundTruth training course making us certified, like Google and Facebook offer. Review Source EW Emilee W. Digital Marketing Specialist Retail Used the software for: 1-2 years ### "GroundTruth User" May 13, 2024 4.0 Overall, a useful tool that we use a lot in our marketing plan. Pros Since we are two times removed from the customers in the supply chain GroundTruth helps us to convince consumers to get our product once they are in store. Cons I think there could be more done with data reporting. A customer journey reporting would ideal. Other metrics that would help are frequency, touch heat map (depending on where the ad shows up how do people interact with it). Review Source CD Chris D. Vice President Entertainment Used the software for: 2+ years ### "Overall great software that really helps target" October 21, 2024 4.0 Pros Cutting edge technology that allows everyone from a one-person shop to a major company to use it. Cons Some of the limitations with targeting are not disclosed as soon as they should be. Review Source AS Aaron S. Digital Advertising Analyst Telecommunications Used the software for: 1-2 years ### "GroundTruth Review" May 31, 2024 4.0 Overall GroundTruth is a great and easy to use platform for digital advertising with fairly comprehensive coverage using different strategies. Pros Easy to use and clean UI. Setting up campaigns is simple and straightforward. Cons Sometimes I find it difficult to find the right audiences, especially for B2B campaigns. It would be good to know what domains are winning bids like other DSPs. CPM for display at $3.5 is high compared to other DSPs which allow lower bids. Audiences are very limited in Canada making some CA campaigns hard to scale. Review Source RD Ryan D. Associate Director Marketing and Advertising Used the software for: 1-2 years ### "Location based targeting at it's finest!" May 17, 2024 5.0 10/10 - can't say enough about performance and quality of support from the team. Pros I love the reps we work with. They are knowledgeable and able to give us the best recommendations at all times. GT's ability to accurately drive foot traffic and measure it top notch. We have seen incredible increases in foot traffic since we began working with GT and every year we find that we are putting more and more of our budget into their platform. There is no minimums required and they find a way to perform at the highest level even with small budgets Cons Only thing I don't like is that we are not able to have deep insight into their audience sources. Reason for choosing GroundTruth We honestly don't have any products similar to GT that we consider when media planning for a campaign the requires driving foot traffic and location-based audiences Review Source DF Dennis F. Operations Manager Marketing and Advertising Used the software for: 2+ years ### "Ground Truth Review -- Great support and great metrics. " May 29, 2024 5.0 I've worked with GT for over 4 years, and they have always been super helpful. Our clients love their performance, and overall, it's a great company. Pros I like that their system is easy to use, and user-friendly, the performance is great, and overall they are very helpful. Cons CPM is a little higher than what we are used to. But overall the performance is good. Reason for choosing GroundTruth because of their performance results -- they have always out performed our other vendors. Review Source LO Laura O. Digital Operations Manager Marketing and Advertising Used the software for: 2+ years ### "GT Review 2024" May 16, 2024 4.0 Overall, GT is a good platform with great customer service Pros The DSP is easy to navigate and use, visit tracking is useful to our clients and is a major draw. Campaign set up is straightforward and customer service is helpful when issues do arise. Cons The site is often laggy and slow; the creative system could be improved - we have been asking for bulk creative capabilities more advanced than what the creative repository offers (select ads and apply the same click through URL, pause/remove/resume multiple ads at once, etc). When we do have to update creative, it often freezes or takes a while to complete. The recent removal of many audience targeting categories has been a little tough for us, but being able to have old categories manually added is very helpful. Review Source BR Briana R. Manager, Digital Partnerships Marketing and Advertising Used the software for: 2+ years ### "Amazing, Collaborative Partners" May 14, 2024 5.0 Pros GroundTruth allows me to seamlessly service my clients need by providing an environment of strong partnership. We rely heavily on the experts at GroundTruth and trust them as an extension of our team to make the best decisions from media planning to optimizations to reporting. We allow our partners at GroundTruth to make optimizations without running it by us as we know they have our clients best interest in mind and are able to appropriately manage our clients' campaigns. Cons N/A -- I honestly don't have any cons about GroundTruth - they are the BEST partners to us! Review Source Erin E. Marketing and Digital Manager Real Estate Used the software for: 1-2 years ### "We Have Recommend GroundTruth Many Times" November 20, 2020 4.0 It's awesome to have a self-serve geo-fencing option. Previously, the only way to do this was to hire a media group, which because of the high cost of management and high-bounce rate of this type of advertising it wasn't really worth it for us before GroundTruth. We love having GroundTruth at our fingertips. We can decide to launch a campaign in the morning and have it up running in the afternoon. If we decide to change creative or targets, we don't have to wait for days for an outside group to get to it. Pros I can get a highly targeted campaign up and going pretty quickly. There are no minimum spends, which is great for using for small campaigns like an Open House ad that only runs for a few days. We have used it to target 1-day events to capture that event audience. You can target right down to a street address, that is powerful targeting that you can't get elsewhere. You can build an audience for targeting after they leave the fenced area. Cons Geo-Fencing campaigns are exclusively mobile and suffer a painfully high bounce rate. Not sure there is much improvement that can be done to improve the bounce rate on the geo-fenced ads, but I haven't found the remarketing ads to the audiences to have a much better bounce-rate. I recently saw they added desktop advertising, but when I built an ad recently it wasn't an option, I hope that improves the bounce-rate of these ads. Review Source SC Steve C. Owner Marketing and Advertising Used the software for: 2+ years ### "Nittany Digial" May 15, 2024 4.0 The service has been outstanding, and \[sensitive content hidden\] have been fantastic to work with. I can't say enough great things about these two. They have been extremely helpful. Pros Ease of use. The most recent platform changes are great. Cons I am not able to see the App and URL sites on which the ads have been placed. Review Source CT Carol T. Digital Services Directo Marketing and Advertising Used the software for: 1-2 years ### "Love Ground Truth" May 13, 2024 5.0 Pros I love the team I have there and the ability to communicate with them if I have any questions. They are so knowledge able and provide positive feedback. Ask for \[sensitive content hidden\] for a great team. Cons I think the onboarding could be a bit better because they offer soooooooooooo many choices for advertising. Review Source JC Jordan C. Managing Director Of Accounts Gambling & Casinos Used the software for: 2+ years ### "Great platform and a great team" May 20, 2024 5.0 Pros Groundtruth is an excellent platform. The campaign customization is easy to understand and execute, customer support is fantastic, and the reporting is thorough. Cons None come to mind right now. Any issues I have had were quickly addressed once I made someone aware of them. Review Source SZ Sara Z. Marketing Coordinator Marketing and Advertising Used the software for: 1-2 years ### "Groundtruth Review 2024" May 15, 2024 5.0 Pros I like the ease of use in the reporting dashboard, as well as the ability to add bulk locations and uploads Cons I think the creative upload library could be easier to use and not have to upload zip files. I like the drag and drop method in Google Ads, for example Review Source TM Tina M. Digital Team Lead Marketing and Advertising Used the software for: 2+ years ### "Groundtruth is a great programmatic & CTV option" May 20, 2024 5.0 Our team of \[sensitive content hidden\] are great. Responsive, knowledgable, helpful. Pros The Groundtruth team is the best management team. Cons Information on what programmatic channels are used are not on the platform. Review Source AK Angela K. Account Director Marketing and Advertising Used the software for: 1-2 years ### "Exceptional customer service + valuable targeting criteria " May 14, 2024 5.0 Pros The GroundTruth team feels like an extension to our own team, offering solid product & targeting recommendations to us on a regular basis. They are such a valuable resource for us when determining where to allocate our budget, how to reach our intended audience, how to interpret & analyze results, etc. Shout-out to Emily, Brittany, and Jaclyn for their support. Cons Not a con per-say, but when there are several options for selecting targeting criteria and we're not sure how to allocate the right support, it's helpful to have recommendations that are direct so the possibilities aren't too open ended. Review Source VR Verified Reviewer Director of Digital Operations Marketing and Advertising Used the software for: 2+ years ### "Unique Feature-Packed DSP, with a Strong Support Team" March 9, 2020 4.0 I love working with GroundTruth - their platform is constantly being updated and stays competitive with new features they add. They also listen to feedback well, and release new features based on that feedback. Pros The visit tracking feature on campaigns is coveted by our clients, and is a metric we can trust based on their third party location verification. Cons Some features are lacking, particularly in the creative setup like bulk uploads of creatives with landing pages and dynamic info, as well as video hosting. Review Source AV Amin V. Digital Operations Manager Marketing and Advertising Used the software for: 2+ years ### "Best Self-Serve Platform I've Used" March 6, 2020 5.0 Overall GroundTruth is the best self-serve platform I use. The customer service is great and always extremely helpful. Pros The ease of setup as well as not worrying about a campaign meeting their impression goals. All of my campaigns serve fine when up and running and my clients don't typically have any pressing concerns. Cons The Creative Page section in the ad sets can be a little buggy at times. Creative updates can take a bit of time since we have to update within each line item, opposed to other self-serve platforms we use which allows us to update creative at the campaign level. Review Source Courtney C. Staff Writer, TheBoot.com Entertainment Used the software for: 6-12 months ### "Marketing Assistance " December 2, 2021 4.0 Good! I am able to launch full campaigns with detailed targeting within 20 minutes. As I continue to explore and use the program I am confident that the time it takes to launch campaigns will decrease as well. Pros I have never launched digital ads before outside of Google and FB so needless to say I was a little nervous. Groundtruth was very easy to use and helped me understand what was required and what needed to be done. Cons I do wish the interface was a little more appealing to the eye but that is surface level. It does everything else that I require at this time. Review Source bL brandon L. Client Success Specialist Marketing and Advertising Used the software for: 6-12 months ### "Ground Truth" March 8, 2023 4.0 Pros Ground Truth is a easier to use digital advertising platform. I really like that their reports are nicely formatted and easy to read. Cons Maybe a little bit more editing ability in the reporting section. Review Source VR Verified Reviewer Digital Marketing Manager Hospital & Health Care Used the software for: Less than 6 months ### "Best self serve programmatic advertising tool out there" April 18, 2019 5.0 Super happy. Pros I haven't found any other programmatic self serve tool on the market that works as well as this. You can login and setup a campaign and it's running the next day. Cons Mass upload. Their excel sheets are terrible to use and it's impossible to upload bulk locations into this campaign. It can take 5 business days to setup a 200 point campaign because the mass upload isn't good. Review Source KB Kevin B. Pres Marketing and Advertising Used the software for: Less than 6 months ### "Excellent Platform For Geofencing" February 20, 2020 5.0 Starting to work with more clients on targeted Advertising and geofencing. The platform is simple to use, guides you through the process and has excellent reporting features. Pros Ease of use. Simple but effective interface. Was relatively new to the geofencing arena but this platform make sit easy to set up your own campaigns and control the bidding and spend. Cons Nothing so far after using the tool for about six months. The documentation on reporting could be a little clearer but otherwise this is an excellent vehicle to execute your strategy. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.