# Groove Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Groove the right Email Tracking solution for you? Explore 146 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/177789/Groove/reviews --- Groove 4.7 (146) [View alternatives](https://www.capterra.com/p/177789/Groove/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Groove Ease of use 4.7 Customer Service 4.7 ## Pros and Cons in Reviews HT Haruki T Sr. ADRComputer Software, 501 - 1,000 employeesUsed the software for: 1-2 years. “Analytics aren't too bad and you're able to slice it by time period, teams, specific user, etc.“ December 26, 2024 HT Haruki T Sr. ADRComputer Software, 501 - 1,000 employeesUsed the software for: 1-2 years. “Because it's cheaper, it definitely has its negatives in the functionality aspect as some of the integrations stop working frequently which ends up impacting seller productivity.“ December 26, 2024 CB Christian B Account ManagerComputer Software, 201 - 500 employeesUsed the software for: 6-12 months. “My favorite feature with Groove is it's ability to inform you if/when a customer has opened your email, if they engaged with it by clicking on links, and how recently they viewed it.“ June 1, 2023 AB Angelica B University InternPharmaceuticals, 501 - 1,000 employeesUsed the software for: I used a free trial. “Additionally, some customers might think Groove's reporting and analytics features are lacking in comparison to those of specialized analytics platforms.“ June 8, 2023 AB Angelica B University InternPharmaceuticals, 501 - 1,000 employeesUsed the software for: I used a free trial. “By setting up shared tasks, monitoring progress, and exchanging files within the software, we were able to optimize our operations.“ June 8, 2023 AB Angelica B University InternPharmaceuticals, 501 - 1,000 employeesUsed the software for: I used a free trial. “The learning curve of Groove is one of its drawbacks; it could need some initial time investment to become accustomed to its functions.“ June 8, 2023 AB Angelica B University InternPharmaceuticals, 501 - 1,000 employeesUsed the software for: I used a free trial. “Its user-friendly layout makes it simple for teams to interact efficiently by facilitating smooth communication, task management, and file sharing.“ June 8, 2023 TK Troy K Director of Sales & Client SuccessMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “In addition, the software has trouble sometimes figuring out leads vs. contacts and occassionally will not integrate with Google Calendar correctly either.“ February 8, 2022 ## Showing most helpful reviews Showing 1-25 of 146 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Danny T. Account Executive - Emerging Markets Computer Software Used the software for: 2+ years ### "Do More With Less" February 5, 2019 5.0 Significantly less manual work to manage a large pipeline of leads and opportunities. My team can focus on getting people on the phone and turning a No into a Yes while Groove takes care of all the pipeline management and messaging in the background. The integration into SalesForce and Gmail is also incredible too and we really leverage the tools like the message and link tracking to have the best timing on when we call customers. It's a great feeling to get the customer on the phone at the perfect time because we were able to see when they were engaging with our messages. Pros With Groove, leads are automatically put into the correct lines of custom messaging that makes guiding a customer through the buyer's journey easy. Before integrating the tool, my team had an extremely difficult time juggling 150+ leads/month coming from various industries and requiring custom lines of messaging. It seemed we were always playing catch-up and never playing from ahead. Now our team can cover significantly more ground and make more sales because Groove has finally automated manual work that should have been gone years ago. Cons I run into formatting issues with my templates that can cause major headaches. I'll spend 15 minutes touching up a flow after reviewing the analytics tab. Often times towards the end, I'll adjust one thing, like italisize a sentence, and some crazy formatting bug will ruin the whole thing and change all the spacing and formatting. And it won't let me undo it. It's difficult to describe, but basically, your formatting occasionally goes haywire all the sudden and 1 little adjustment screws up the whole thing. So then I do all the edits over from scratch... Review Source RB Regina B. Configuration Specialist Information Technology and Services Used the software for: 2+ years ### "Great Software, Salesforce Integration, Lead Engagement" March 2, 2021 5.0 I have had a great overall experience with Groove! Their customer service is impeccable and my user base enjoys the program. Pros I like that Groove provides an optional dialer with their license package. It provides a dialer within Salesforce so that calls, texts, and emails are all integrated into Salesforce. This makes prospect management a lot easier for my user base and grants transparency for management to see the activities of their reps. Cons Implementation was a hurdle, but it was less Groove and more my user base and general growing pains when implementing a new program to a big user base. Switched from [Playbooks](https://www.capterra.com/p/235575/Playbooks/) Groove is so much more polished and easy to use. Review Source HT Haruki T. Sr. ADR Computer Software Used the software for: 1-2 years ### "Groove is great for small start ups" December 26, 2024 2.0 Pros It's great if you're looking for a cheaper sales engagement tool as it has all the basic necessities to streamline sequences for sales reps. Analytics aren't too bad and you're able to slice it by time period, teams, specific user, etc. Cons Because it's cheaper, it definitely has its negatives in the functionality aspect as some of the integrations stop working frequently which ends up impacting seller productivity. It lacks some functionalities that other tools have, such as SalesLoft and Outreach. The biggest negative is the lack of urgency by their support team whenever we need issues resolved. It may be because they're a small team but it can take weeks for them to solve a minor issue. Review Source TB Tess B. Business Operations Computer Software Used the software for: Less than 6 months ### "Getting Groovy with Groove" May 27, 2021 4.0 Overall it works well for our sales and customer experience teams but the ongoing maintenance and setup were tough. Pros Groove is native to Salesforce and we love this aspect. It allows us to update information directly from Salesforce. Their Support team is great and our CSM is very responsive at answering questions. The Flows are also very practical so that makes day to day outreach easier. Cons The implementation process was complicated and there were a lot of unknowns during setup. Groove has been pretty receptive to product feedback but they are still pretty early on in their building so you need to be ok with them not being able to do things. Alternatives considered [Outreach](https://www.capterra.com/p/159318/Outreach/)[SalesLoft](https://www.capterra.com/p/157977/SalesLoft/) Switched from [Mixmax](https://www.capterra.com/p/159470/Mixmax/) MixMax was expensive and did not provide enough robust flow/sequences options. Review Source Laureano G. Digital Marketing Computer Software Used the software for: 6-12 months ### "Groove is the best sales representation tool" January 27, 2023 4.0 We set up Groove to receive and send emails, integrate with Salesforce, schedule meetings and more from our sales team, CS and AM. We needed Groove to keep our trusted CRM in line with being the best team we could put together, eliminating admin time and being as accurate as possible with all our reps. Groove allowed us to save a lot of time with simple tasks and administrative tasks. Pros Groove has allowed us to measure the interest of each potential client so that we can filter it to the area it should go through the email tracker it has. It has helped us a lot to organize the space in one place without having to resort to external software. Client organization is paramount with Groove as it also allowed us to organize conversation tracks, email templates and automate them right away. Groove as a streaming feature is amazing. We were able to efficiently and automatically send many emails, as well as forward emails so that potential customers can be aware of the original emails being sent. Groove saved us a lot of time and money by making it easy for any rep to use campaigns within Groove without having to have extensive knowledge of Groove. Cons At first it is quite confusing to configure Groove, there is a need for tutorials or some instructions that are clear enough at the time of initial configuration. It is also necessary to automate the sending of SMS and to add a voice command to activate voice messages within the platform. Review Source Matta S. Student Higher Education Used the software for: 6-12 months ### "Best for software selection " January 24, 2023 5.0 Improveing the some bug fixes and lags in the software it would be the best experience Pros The experience with groove app is good for my use when compared to the other softwares and the marketing and sales with good prices Cons Some times it is lag suddenly it shows low internet connection and the priceing for the stocks is High price improveing and some bug fixing it would be better experience Review Source Bryce B. Territory Sales Manager Internet Used the software for: 1-2 years ### "Easy Quick Scheduling" July 31, 2018 4.0 Very good. Pros I use the "Book A Meeting WIth Me" features daily to eliminate the typical back and forth associated with trying to find a demo time with my prospects. Rather than "what day and time will be best for you to have a call" followed by "is 10:30 am or 1:30 pm better", etc. Instead, I simply use groove to add a link to my email where they can see my availability and book an appointment when it's convenient for both of us. In addition, if I need another team member on the call I can add them to the invite and Groove will coordinate our schedules and only offer my prospect times where both of us are available. It eliminates all the back and worth and as a software company helps us look even more cutting edge. Cons The only complaint I would have is when I have it turned on in my gmail it covers up a portion of my email window where attachement typically show up. This leaves me guessing whether the attachement is there or requires me to close the Groove tool bar so i can see the attachment. Review Source Macylyna N. Chief communications Officer Higher Education Used the software for: 1-2 years ### "Groove" April 30, 2019 5.0 Groove has made it possible for us to communicate in real time through fast mass sharing of emails. Pros Groove is a tool that is being used across the entire institution. It has helped us in matters emailing. One of the things i like the most about it is that it saves on time when it comes to mass we mailing. By just a click of a button you can send emails to a large number of individuals. Groove has also help up in email scheduling. With it you area able to know the individuals who are most likely to reply your mails hence you reach to them first. With groove you are able to track the emails . It help you see who downloaded the mail and the location it was downloaded from. Cons The templates are hard to use especially for new user. Its mobility is limited given that it lacks a mobile app. Review Source Jack M. Enterprise Business Development Representative Computer Software Used the software for: 1-2 years ### "Solid tool " January 23, 2020 4.0 Overall the software always me to do my job diligently and effectively. I can accomplish so much more in a day because of Groove. Pros The best part is the flows themself. This has been the easiest tool I've used to follow my outreach to prospects. This takes away from having notes all over the desk and you can come right into work and get your day going. Also, there is easy access to share flows with others and keep information in one place. Cons Few things - from time to time the tool will not respond and will require you to log out and maybe even remove the shortcut on Google Chrome before it starts working again. Also, when you time emails to go out, you are not allowed to go and review that message before the send time. The only option you have is to just delete the email. Review Source Tony B. Enterprise Account Executive | Uber for Business Internet Used the software for: 2+ years ### "Best in Class Service for Email Campaigns" February 5, 2019 5.0 It has streamlined email tracking for overall performance metrics for our sales ops team, and for me personally it has been a very user-friendly service that keeps me on track and allows me to focus on my core responsibilities and not administrative tasks. Pros Working in sales for 8+ years, I've used several services at different companies and I have found Groove to be the easiest and most efficient for tracking and sending email campaigns. I also really like the calendar/scheduler link format which works great for booking meetings on short notice. Cons I have not had any issues in the past 2 years using the service Review Source HH Haley H. Account Executive Marketing and Advertising Used the software for: 1-2 years ### "Groove is Great!" December 15, 2022 5.0 Groove's features have positively impacted my client and prospect outreach and engagement through tracking, reporting, making certain outreach attempts easier, and more. My overall experience with the software so far has been very good. Pros Groove's ability to link to other systems is very beneficial and saves a ton of time that would otherwise be spent duplicating and logging information. Groove has a lot of tools that are useful in my role and definitely improve my client engagement efforts. Email tracking through Groove has been a game-changer for my client and prospect outreach. Additionally, email templates can be loaded in, shared to other team members, and easily accessible right in Groove's email plug-in which has also significantly, positively impacted my outreach and engagement efforts. Cons It took a significant amount of time for my team and I to have Groove working properly and seamlessly with our other systems. There was some trial and error with manipulating Groove's settings to have all features functional and lots of communication internally to get to a point of proper functionality. I do think the benefits of the software outweigh the lengthy process to get everything working as it should but, it's something to note. Review Source CB Christian B. Account Manager Computer Software Used the software for: 6-12 months ### "Groove's Email Manager & Tracking is Huge!" June 1, 2023 4.0 Overall Groove has been helpful - especially email tracking. The omnidialer is also a nice feature but I usually use my work provided cell phone so I can text with customers. Pros My favorite feature with Groove is it's ability to inform you if/when a customer has opened your email, if they engaged with it by clicking on links, and how recently they viewed it. This is really helpful when you have customers that are slow to respond or tough to get in touch with - as it allows you to make informed strategic decisions on next steps when an email isnt replied to within a reasonable period of time. Cons I have had some issues with Groove not always sending my emails promptly - or I have sometimes needed to click send multiple times before it goes through. It's not a huge issue but I tend ot keep an eye on my outbox just to make sure everything has sent. Review Source VR Verified Reviewer Enterprise Account Executive Computer Software Used the software for: 1-2 years ### "Great solution for sales teams" September 28, 2018 4.0 Pros I love the ease easily being able to pull templates and leverage stats on the success of them. The flow feature is one of my favorites, being able to add a prospect into a cadence and not have to worry about them falling through the cracks. If they respond - they automatically get pulled from the flow which is great. I also like the reminder feature. There are times during the day you are firing off messages, and the reminder feature allows those emails to come to the top of your inbox after a day or week, or even month, if they do not respond. It helps me stay on top of my leads. Cons The user experience in the flows is sometimes a challenge. It is not as clean as I'd like it to be, but I believe there is a new beta version that will help in cleaning that up. Review Source VR Verified Reviewer Customer Success Manager Internet Used the software for: 1-2 years ### "great add-on for customer facing roles" August 1, 2018 4.0 Groove helps me remember about conversations and follow ups I need to do that I would otherwise forget about. It keeps management and my peers aware of every interaction as emails are logged into Salesforce and helps my customers schedule a conversation with me through the calendar scheduler. Pros The best feature for me was the ability to easily set up reminders for emails that are not getting an answer. The calendar scheduler, record of emails to Salesforce and scheduling emails and flows are all very easily configured and used. Cons Although very easy to use and learn, some minor UX details, like having to do 3-4 clicks to select a custom time for the reminders, are a bit annoying. Review Source VR Verified Reviewer Project Manager Marketing and Advertising Used the software for: 1-2 years ### "Helpful for Support Desk Management" January 13, 2022 4.0 Pros The best feature about Groove was the ability to snooze tickets. Cons Groove was problematic when certain threads weren't being imported, causing confusion and lack of productivity for our team. Review Source PP Pruteanu P. Freelancer Computer Software Used the software for: 6-12 months ### "Tool for doing chores with ease!" February 4, 2022 5.0 I use it for daily chores, and we utilize it every day to keep track of our tasks and ensure that we call, email, and SMS each lead. Depending on the lead state, we have multiple flows. Pros Tasks should be organized. Organize various flows Organize tasks for phone calls, emails, and text messages. Send an email Cons It can be slow at times. It fills up with stock, and we need to replenish it. Leads emerge from flows on their own. Review Source VR Verified Reviewer Salesforce Administrator Automotive Used the software for: 6-12 months ### "Easy to Use and Great for Sales" July 31, 2018 5.0 My experience with them has been great. They're always ready and willing to help if I have a question, the set up was beyond easy and my team enjoys the ease of the features. Pros I love the scheduler link and so does the sales team. It's great to be able to give the power to the customers to schedule their own demos/training on their own time. Cons I don't like that it's focused so much on the contacts when not every company works off contacts. For example, we work off of accounts and contacts are just related to the account (in reference to how we use salesforce). I'd like to see the ability to attach things to multiple accounts at once. Review Source NR Nathan R. Education Consultant E-Learning Used the software for: 6-12 months ### "Groove saves my team time, and wasn't hard to learn" July 1, 2019 5.0 My experience with groove has been positive overall. Their sales team was not very pushy and they have been very proactive in ensuring our company adopts the program. Price point was 5/10. Pros My whole experience from procurement to implementation has been straightforward. The features do what they are expected to and weren't hard for my team to pick up and learn on their own. We have done a few training webinars but I'm seeing adoption and am able to iterate and change based on the needs of my market. Cons I haven't used their dialer tool so I can't speak to this, but there is some inability to customize certain hard-coded metadata in their UI. For example, I am in the education space and we sell directly to schools. There are many George Washington Elementary Schools and when running certain reports I am unable to attach items to the account because I cannot sort by state or parent account in salesforce. Review Source VR Verified Reviewer Supervisor, Marketing Development Team Computer Software Used the software for: 2+ years ### "Amazing phone/email cadence tool from a company that is constantly evolving!" December 10, 2018 5.0 Groove has made it extremely easy for our entire sales team to create manageable cadences and keep up with their leads. It is very easy to pickup for beginners but has enough depth that it is useful for experiences users as well. Pros The ease of use, great UI, and thorough analytics make this tool everything it needs to be. Integration with SalesForce is awesome and reliable. Cons There are still some features I would like to see added - easier image/video integration and more options in regards to what can be added to an email. Occasional bugs, but these have been quickly fixed by support every single time for me. Review Source VR Verified Reviewer Vice President - Application Development Manager Banking Used the software for: 1-2 years ### "Great Product, Above and Beyond Support" July 31, 2018 5.0 Groove is a great tool for a variety of different reasons. The calendar feature for "Schedule a meeting with me" is amazing alone. The ability to schedule outgoing emails is also clutch. Great experience with the tool and with support staff when looking for extended functionality and capabilities. Pros Constantly being enhanced based on customer feedback. Cons occasional issues with getting logged out and having to sign back in Review Source VR Verified Reviewer Admissions Manager Higher Education Used the software for: 6-12 months ### "Groove Review" October 9, 2018 5.0 Groove has made my job a lot easier with tracking and templates. The function of being able to see when emails are opened has been great and bad. Pros Allows you to track emails. Allows the option to connect to another application. Templates are available to use. Makes working through email more efficient. Can see when emails are being opened. Cons when updates happen you lose your templates created, that could be an update issue not groove issue. Sometimes it says its tracking but it really is not tracking. Review Source VR Verified Reviewer Customer Success Manager Internet Used the software for: 1-2 years ### "Groove Review" July 31, 2018 5.0 Pretty good, very happy with everything! Pros I love that you can sync salesforce, gmail, and other softwares with groove so all the information you need is readily available! Cons The scheduling system is off. The fact that you still cannot create meetings with buffers on the :00, :30 doesn't make any sense! Review Source FE Floremie E. billing officer Hospital & Health Care Used the software for: 2+ years ### "Experienced is the Best when You used Groove" November 1, 2021 5.0 My overall experienced with Groove was great and makes me glad all the day long. Pros The features that I'd like most in Groove is I can play my favorite music that I want. You can make also your play list. Cons What I like least in Groove is you need to have an internet access for you to play your favorite music. Review Source VR Verified Reviewer Business Development Team Lead Computer Software Used the software for: 1-2 years ### "Best way to track activities" August 6, 2018 5.0 Pros Very easy to use. Best SFDC/Gmail sync on the market. Product road map is defined and geared for success Cons I would prefer a different UI on Groove flows. A universal work step page is very needed Review Source MO Mary O. CSR Consumer Goods Used the software for: 2+ years ### "Groove is the way" July 10, 2020 5.0 Very good indeed! I am pleased and enjoy working with it daily. Crisp and precise. Pros The way it looks in the beginning when you log in is very nice but when your in it plain but it works well just logs you out early. Cons That it logs you out when your not in it constantly. I wish you could set a timer say for an hour or for the length of your shift for it to stay open. Review Source Similar Products Featured ## Related categories [Sales Force Automation](https://www.capterra.com/sales-force-automation-software/)[Sales Engagement Platform](https://www.capterra.com/sales-engagement-platform-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.