# InsideView Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is InsideView the right Lead Management solution for you? Explore 39 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/178108/Apex/reviews

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InsideView

4.4 (39)

[View alternatives](https://www.capterra.com/p/178108/Apex/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of InsideView

Ease of use

4.5

Customer Service

4.2

## Pros and Cons in Reviews

HA

Haley A

BDRInformation Technology and Services, 10,001+ employeesUsed the software for: 6-12 months.

“Their customer service team is helpful if there's ever an issue. “

April 24, 2020

## Showing most helpful reviews

Showing 1-25 of 39 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Mary A.  
  
  
Used the software for: 1-2 years

### "Great for Building Lists"

April 27, 2016

4.0

InsideView makes it easy to build lists that target the company type, size and geographic area as well as targeting specific titles/functions of the people you want to reach out to. We also use InsideView to update company information for the companies we already have in Salesforce.

Pros

Extremely easy to update records with one click. Also very easy to build lists for exporting.

Cons

Only being able to export 2,000 records at a time. Phone numbers for people are generally the main number for the company. Also the address for a person is usually the main corporate address whether the person is at that location or not.

Review Source

VR

Verified Reviewer  
Client Services Lead- EMEA  
Marketing and Advertising  
Used the software for: Less than 6 months

### "A good tool to increase the revenue but comes with limitations "

August 23, 2024

4.0

Good for NA based Sales team's cold outreaches but not very helpful

Pros

1\. Extensive coverage of data for all of your sales need 2. Great user interface and comes with downloadable format 3. Customer service team is very generous and helpful 4. Verified with LinkedIn for authenticity ( not all though)

Cons

1\. A lot of data is much old and mayn't be useful 2. Analytics is not useful apart from the sales team 3. Not effective outside of NA territories

Switched from

[Birdeye](https://www.capterra.com/p/152997/BirdEye/)

Limited access and the contacts were not verified

Review Source

JS

Jeff S.  
Sales Manager  
Computer Software  
Used the software for: 2+ years

### "Great product way over priced"

September 28, 2015

2.5

Pros

The business card reader is absolutely phenomenal. I've turned my friends on to it and they are all hooked. It's single handedly worth the price of admission.

Cons

Support, Full Contact address book which is capped at 25k individuals. Why cap it at all if we are paying? I'd happily pay more to get access to more contacts. Dupes is okay but not great. I have a lot of individuals John Smith Smith because of their style of merging and it almost always chooses the wrong email address. Searching was improved but not greatly and I am always disappointed with the usability on mobile apple products.

Review Source

VR

Verified Reviewer  
Business Developer- Sales Ops  
Information Technology and Services  
Used the software for: 2+ years

### "Insideview , provides you with ample insights about a company"

May 21, 2019

5.0

We rely on Insideview for the insights about a company so our sales team can leverage their conversation based on that. Similarly our marketing can run campaigns based on company outlook and recent news. The integration within the CRM make it easy to use.

Pros

I like InsideView as it very easy to use and you have the access to all the updated news about a company. We mostly use it for competitive analysis and for our marketing programs. The merger acquisitions news or any recent news is also available.

Cons

It has ample data, for some region I find the data is not updated.

Review Source

VR

Verified Reviewer  
Sales Operations  
Computer & Network Security  
Used the software for: 2+ years

### "Nice platfrom to get some basic competitive information of an account"

March 28, 2019

4.0

InsideView is a great product to some basic competitive information of an account. It provides financial information of an organization, recent mergers and acquisitions, historical data. We have achieved some great results in our ABM campaigns from the database of InsideView.

Pros

Best fro ABM campaigns. Updated competitive information available. Can export the lead generation data into excel files.

Cons

They should start providing large quantity of direct contact numbers. At times email address are incorrect.

Review Source

Tyler A.  
Principal Technical Account Manager  
Telecommunications  
Used the software for: 2+ years

### "Quick and helpful support"

December 14, 2020

5.0

We are able to send out marketing to companies and contacts much faster since we can get valuable data from InsideView

Pros

insideView allows me to quickly get a lot of really useful data on companies that would normally take a lot of time to gather.

Cons

none so far, this tool is doing exactly what we need it too.

Review Source

VR

Verified Reviewer  
Account Executive  
Computer Software  
Used the software for: 6-12 months

### "InsideView makes me a better sales rep"

April 21, 2016

5.0

Of all the competitive solutions in the market place, I must say that InsideView provided me arguable the most value of any. I was extremely impressed with its ease of use and how quickly i was able to find the critical contact information, and company intelligence I needed.

Pros

Ease of use Intuitive Accurate, Detailed Information Valuble Market/Company intelligence

Cons

I don't know how accurate of a Con this is, but I never understood how easily the solution could be integrated in to our back end system. That would be interesting for me to learn more about. I am sure it is possible.

Review Source

Basil A.  
Technical Co-Founder  
Computer Software  
Used the software for: 1-2 years

### "Easy Insights"

April 29, 2016

5.0

With Inside View you can very easily have the information lookup done within seconds. This means you can save tons of time of manual research. Your sales team can therefore close many more deals!

Pros

Can be easily integrated and support is great.

Cons

Very rarely the information lookup can go wrong if other data related to the contact is not correct.

Review Source

Alister R.  
Director of Product Innovation  
Computer Software  
Used the software for: Less than 6 months

### "leveraging apex on top of insideview data in dynamics"

August 1, 2019

5.0

would recommend to large enterprise SDRs for better target/ territory identification.

Pros

have been an end user for insideview company data in microsoft dynamics for a long time. Since the release of apex have been leveraging the tool as an add on to build better lead and target identification. It also allows for assessing performance on data that is used to provide understanding of sales performance.

Cons

limited in functionality and best to use as a bolt on to insideview company data

Review Source

SG

Sundeep G.  
WaveMaker Consultant  
Computer Software  
Used the software for: 1-2 years

### "Insideview is good but it can be great."

February 6, 2019

5.0

Pros

Insideview is really a good tool for sales and business development teams because of the kind of insights and database of contacts it contains.

Cons

Insideview is not really effective when your sales teams are working globally. The data accuracy takes a hit once you start moving away from NA region.

Review Source

Basil A.  
Technical Co-Founder  
Computer Software  
Used the software for:

### "Easy Insights"

October 1, 2015

4.5

Pros

The ease at which we can get the latest update without moving away from the screen.

Cons

I think the UI could have been a little better. Although the plugin gives all the data it would be better if could be presented in a more visual manner.

Review Source

JF

Johnathan F.  
  
Marketing and Advertising  
Used the software for:

### "Account Director = Sales and CRM administrator role"

November 19, 2014

4.5

Pros

Integration into Salesforce is my favorite feature. It allows us to very quickly sync company and contact information.

Cons

It is only a tool worth using for companies of significant size. The information for small and medium size companies is either inaccurate or nonexistent.

Review Source

JG

Justin G.  
Accounts Payable Analyst  
Higher Education  
Used the software for: Less than 6 months

### "Great index mapping tool"

October 17, 2018

5.0

Pros

I like the ability to find enterprise data using the mapping tool. I mainly use this for internal data lookups (division, index, and general finance codes)

Cons

Overall, I'm very satisfied with using Apex as a general search tool. No major complaint or issues I've run into for occasional use.

Review Source

HA

Haley A.  
BDR  
Information Technology and Services  
Used the software for: 6-12 months

### "Great resource for a multitude of teams across the board"

April 24, 2020

4.0

InsideView is helpful and easy to work with. It makes my team more efficient and have more information to help them be even more successful before they pick up the phone. Their customer service team is helpful if there's ever an issue.

Pros

This tool makes it easier for my team to efficiently prospect and find new contacts within our own org. The fact I can integrate it directly with my CRM makes it easier for my team to work within the org and not waste time waiting for uploads or manual processes. I like the news insights too with updates on the companies.

Cons

Sometimes the information can be out of date. More regular or just access to org charts would be incredibly helpful.

Review Source

jW

julie W.  
Business Development Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "Great Customer Service!"

July 14, 2021

5.0

I have had great experience with their customer support

Pros

I liked the fact that when I have a problem pulling a list they take the time to open a support case and work with me to teach me what I need to know.

Cons

I have no issues with the software. It works and their support is always ready to help

Review Source

Mary A.  
  
  
Used the software for: 2+ years

### "Excellent Sales Tool"

October 2, 2015

4.5

Pros

The ability to update current accounts in our database as well as import new accounts. We also use the family tree to show the account hierarchy in Salesforce. They are very easy to work with.

Cons

The family tree does not automatically scan your database to find accounts that you currently have. We've also seen difficultly in updating the Fiscal Year End month in Salesforce.

Review Source

MPL

Maria Pilar L.  
sales representative  
Information Technology and Services  
Used the software for: Less than 6 months

### "Love this tool "

July 23, 2021

5.0

It´s a really amazing tool to work with prospects. You can use it to your taste and needs, use it every day.

Pros

I really like the display of everything, it´s really easy to find contacts and it has all the infomation. Its really helpful that you can export a list of contacts.

Cons

That it doesnt have so much credits to download contacts. And there is no information about the small companys

Review Source

Michael D.  
Account Executive  
Computer Software  
Used the software for: 2+ years

### "This is the most valuable tool that I've ever used as a salesperson. "

October 7, 2015

4.5

Pros

How easy it is to find intel on my accounts and identify key decision makers within the accounts.

Cons

I really cannot provide any negative feedback. I have had nothing but a tremdendous experience using these tools. This has been so valuble to me.

Review Source

Basil A.  
Technical Co-Founder  
Computer Software  
Used the software for: 2+ years

### "Easy Insights"

October 1, 2015

4.5

Pros

The ease at which we can get the latest update without moving away from the screen.

Cons

I think the UI could have been a little better. Although the plugin gives all the data it would be better if could be presented in a more visual manner.

Review Source

VR

Verified Reviewer  
Senior Manager, Global Social Media  
Computer Software  
Used the software for: 1-2 years

### "Great tool for sales teams"

March 26, 2019

4.0

Pros

Overall, a great tool for anyone on the sales team who are used to working in Salesforce. The integration is super helpful - with the info you need, in an easy to find location.

Cons

I've noticed lag times in the integration between Inside View and Salesforce accounts - sometimes the data does not update as quickly as I'd like for sales opportunities.

Review Source

VR

Verified Reviewer  
Test Engineer  
Computer Software  
Used the software for: 1-2 years

### "Accuracy can be improved! But insights are good."

January 15, 2019

3.0

Pros

The platform is easy to read and the UI is very clean. The best thing about the UI is the ability to get all the required insights with out changing screens.

Cons

The accuracy of the data needs to be worked on and apart from the data that is available for North America, it almost becomes obsolete for other regions.

Review Source

RB

Robert B.  
Director of Marketing  
Electrical/Electronic Manufacturing  
Used the software for: 2+ years

### "InsideView - a powerful tool for insidesales/business development."

September 25, 2015

4.5

Pros

I like the in-depth company portfolio provided on each page. You are also likely to get a decision-maker org chart, or at least hierarchy mapped out.

Cons

Specific contact information such as emails and numbers are scarce. I would consider this more of a supplemental research tool to confirm validity of data found elsewhere and find out information such as revenue, and parent company.

Review Source

KH

Kenneth H.  
Managing Partner  
Banking  
Used the software for: 2+ years

### "2 years as customer and familiar w/ competition"

October 1, 2015

4.0

Pros

Completeness and accuracy of data. I am looking for accurate and complete company and contact information. I look for ownership contact information.

Cons

Search capabilities. I want to be able to search by very specific company type fields: 8 digit SIC codes, etc. Also I want to be able to sort and sub group sorts. After you search it is not easy to select targets.

Review Source

DS

Don S.  
Sales Associate  
Media Production  
Used the software for: 2+ years

### "InsideView is a time saver and helps our prospecting tremendously."

September 28, 2015

4.5

Pros

I like the daily emails on new, news regarding my targets and clients. It gives me plenty of reasons to contact some clients with something about their business rather than my own.

Cons

I wish it had more lower tier business information as I work not only on Fortune 1,000 companies but local companies as well.

Review Source

PZ

Patrick Z.  
Client services specialist  
Accounting  
Used the software for: 1-2 years

### "Great program though needs some adjustments"

September 28, 2015

4.5

Pros

its a very intuitive, and understanding product, and insideview is more than happy to speak to you about what needs to happen with access items and training all colleagues

Cons

When looking at acquaintances and their connections it does not give a WHEN for you to know how they know their connection therefore when you reach out to them to see if they can introduce you sometimes it may be a strained relationship and you don't know until its a little too late.

Review Source

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