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IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.
Provider
Cisco
Located In
United States
Foundation
2010
Open API
Unverified
Deployment
Cloud, SaaS, Web-Based
Training
Live Online, Webinars, In Person, Documentation
Support
Chat
- Global Mobile Operators - Leading Banks - Major Logistics Providers - Public Sector and Government Departments - Consumer Goods Companies
Content Source: IMIcampaign
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IMIcampaign Reviews
"IMICampaign Review"
Overall: We have gone from sending Email externally to now an in house fully integrated solution sending SMS, MMS and Email all linked in to each others campaigns with Email sent and an SMS follow up and vice versa. Allows us to complete all of this with consolidated reporting.
Pros: Ease of use of the tool, easy to learn and intuitive. Allows the users to user extra features as their knowledge grows, most features have similar elements, so learning one helps you learn the others.
Cons: Reporting - The suite has a lot of reports and some are quite similar with slight differences, sometimes results in you using the same ones but not the whole set of reports.
"Daily IMI user "
Overall: IMI allows us to Manage, develop and deploy multiple campaigns at any time and has allowed us to send truly personal comms in an agile manner
Pros: Dashboard and tool are truly agile and intuitive, template functions save time and ensure correct copy is always used
Cons: Some lists are not alphabetically listed
